2011 Annual Review

ANNUAL REVIEW 2011

The Space Frontier Foundation is an organization of people dedicated to opening the Space Frontier to human settlement as rapidly as possible.

Our goals include protecting the Earth’s fragile biosphere and creating a freer and more prosperous life for each generation by using the unlimited energy and material resources of space.

Our purpose is to unleash the power of free enterprise and lead a united humanity

permanently into the Solar System.

www.spacefrontier.org 3

TABLE OF CONTENTS EXECUTIVE DIRECTOR’S STATEMENT ............................................................................................................ 4

PROJECT: TEACHERS IN SPACE ......................................................................................................................... 5

PROJECT: NEWSPACE CONFERENCE ............................................................................................................... 6

PROJECT: BUSINESS PLAN COMPETITION ...................................................................................................... 7

PROJECT: NEWSPACE NEWS ............................................................................................................................. 8

PROJECT: THE COSMOS REVIEW ...................................................................................................................... 9

PROJECT: TEDXMIDTOWNNY ..................................................................................................................... 10

PROCESS: POLITICAL STRATEGY & ACTION ................................................................................................ 11

PROCESS: COMMUNICATIONS ......................................................................................................................... 12

PROCESS: ADVOCATES 2.0 .............................................................................................................................. 13

PROCESS: FINANCIAL SYSTEM COMMITTEE ................................................................................................. 15

PROCESS: WEBSITE .......................................................................................................................................... 16

DIRECTORY ....................................................................................................................................................... 17


EXECUTIVE DIRECTOR’S STATEMENT

Foundationers, As the Space Frontier Foundation eclipses a Silver Anniversary, entering its 24th year dedicated toward opening the space frontier, I find myself reflecting on "Why The Foundation?" For me, the short answer is: "Legacy." I believe a future where humanity has settled space is possible, but not predestined. Like Asimov's Foundationers, this small group of dedicated citizens can influence inflection points in history and craft the world we would like to see. We are all lucky enough to live

during one of these inflection points, when this engine of change (labeled by us "NewSpace") may conquer the most significant boundry to humans departing Earth ‐‐‐ cost to orbit. If the Foundation did not exist, many of us would have created it. Instead, we have a solid base to build on as we together conspire to create a more prosperous existence for ourselves, our children, and our children's children. 2011 was an unprecedented year of Foundation activity: Teachers In Space (TIS) premiered three NASA‐funded workshops, first steps toward reeducating our nation's youth with a do‐it‐yourself NewSpace message. A new Business Plan Competition team led by Advocate Olson awarded over $30k cash to Frontier Enabling tech upstarts. The NewSpace Conference team signed a 5‐year Space Act Agreement with NASA Ames for facility support, enabling the Foundation to really establish a presence in Silicon Valley. The Foundation strengthened ties with our unofficial talent‐feeder organization, Students for the Exploration & Development of Space (SEDS), including partnerships on a Student Space Video Competition and a Student Space Business Plan Competition. SpaceVentures hosted a number of TEDx NYC events, bringing SoHo space artists together with NewSpace bankers and Park Ave. lawyers...and a few UWS SpaceSnobs. Oh, & let's not forget Foundationers killed a government toy rocket to nowhere (for those that missed The Wake of Ares). As The Foundation advances, so does this NewSpace revolution we created. 2012 will see the Foundation strive forward. Our organization has a new Communications Director (Adv. Charrier), Director of Development (Adv. Jacobson), Secretary (Adv.Truong), & TIS Project Manager (Adv. Kennick). More TIS Workshops will be held. The Business Plan Competition has secured a $100k 1st Prize. The NewSpace Conference is many months ahead of last year's milestones: website up, registration running, and already confirming top speakers, such as NASA's Associate Director. We'll implement a new financial management system, launch a new website, and roll out portions of an Advocates 2.0 Initiative. Plus, we'll whack off a few heads of the congressionally mandated, budget‐sucking‐hydra known as the Senate Launch System. Yes, with Advocates all contributing respective talents and valued time, 2012 will prove a keystone year...And, just in case the end of the world is nigh, Advocate Godwin woke The Watch Project, aiming to publish a prescient text on the dangers and value of NEOs. Forward the Foundation! Advocate Watson William J. Watson Executive Director Space Frontier Foundation


PROJECT: TEACHERS IN SPACE

PROJECT MANAGER: LIZ KENNICK

Teachers In Space’s goal is to send 200 of America’s teachers into suborbital space and then return them to the classroom where they can lead a rigorous revival in Science, Technology, Engineering and Math (STEM). It is also a major goal to attract the brightest and best of America’s youth into the teaching field and to revitalize a tired and ailing profession with new and invigorating STEM Curriculum. 5 workshops were held, in 3 different categories: 1. Suborbital Astronautics Workshop, teachers will learn about aeronautics and spaceflight while experiencing some of the training that future space pilots will receive. Expert instructors will include former Shuttle commander and XCOR Aerospace chief test pilot Col. Rick Searfoss (USAF‐ret.). Participating teachers will fly in a glider and learn to pilot a flight simulator for the Lynx suborbital spacecraft now under development by XCOR Aerospace.

Frontiers of Flight Museum in Dallas, TX on June 20‐24

Embry‐Riddle Aeronautical University in Daytona Beach, FL on July 18‐22

NASA Dryden AERO Institute in Palmdale, CA on July 25‐29

2. Space Medicine and Human Factors Workshop, teachers will learn about high‐altitude physiology and respiration; decompression and vacuum exposure, space weather and radiation, and the effects of weightlessness, gee forces, noise, and vibration.

Embry‐Riddle Aeronautical University in Daytona Beach, FL on July 11‐15

3. Suborbital Flight Experiment Workshop, teachers will gain hands‐on experience with space hardware as they build experiments to fly aboard an unmanned suborbital experiment as part of the Excelsior STEM mission.

NASA Dryden AERO Institute in Palmdale, CA on August 1‐5 TIS Workshop enrollment numbers:

Dallas Astronautics: 24 teachers

Embry‐Riddle Space Medicine and Human Factors: 24 teachers

Embry‐Riddle Astronautics: 23 teachers

Palmdale Astronautics: 26 teachers

Palmdale Flight Experiment: 25 teachers Total: 122 teachers enrolled in the TIS workshops for 2011

Top Goals for 2012:

Deliver 5 Teachers in Space workshops to 140 new US STEM teachers.

Confirm flight commitments for all 7 Teachers in Space Pathfinders and our Flight Experiments.

Secure funding to continue and expand workshops and flight experiments in 2013 and beyond.


PROJECT: NEWSPACE CONFERENCE

PROJECT MANAGER: RYAN MCLINKO

The NewSpace Conference hosts an annual three‐day event that focuses on the current, near term, and future potential and challenges of the emerging commercial space industry. Currently, this event also acts as the location for the Annual Board Meeting, Annual Advocates Meeting, and Business Plan Competiton.

2011 Project Activity Summary: Held NewSpace 2011

o Largest number of registrants for an NS conference: 266 paid; ~400 total o Sold‐out of lunch and gala tickets (also a first) o Largest revenue for an NS conference: ~$100k [75% of which was in registrations] o Significant increase in press outreach compared to previous years o Hosted the first Young Professional’s Dinner and the Student Volunteer Sponsorships o Hosted the first NewSpace Tweet‐up at the Hacker Dojo o Hosted the first NASA Center Roundtable panel o Served as host for the largest‐yet (until 2012) SFF BPC

Promoted for NewSpace 2011 and the Foundation in general at various conferences o Space Access in Phoenix, AZ o ISDC in Huntsville, AL o MIT/Stanford Venture Lab in San Francisco, CA o ISPCS in Las Cruces, NM o CRASTE in San Francisco, CA o SpaceVision in Boulder, CO

Initiated NewSpace 2012 Planning o Finalized location (NASA Ames) and hotel (Santa Clara Hyatt) o Developed NS12 Conference theme: New Profits, New Products, NewSpace 2012 o Developed first cut at programming and VIP invite list and obtained 2 rounds of

feedback from the SFF Board and NASA advisory team o Confirmed volunteers for all manager‐level conference positions o Sent Tier 0 (invitations) o Sent initial set of sponsorship solicitations o Opened registration for NS12

Top Goals for 2012:

Increase number of registrations of the NS12 conference compared to the NS11 conference and

increase the diversity of the NewSpace audience to include more people from Silicon Valley,

investors, and members of other strategic demographics: reach goal is 50% increase in quantity.

Increase revenue of the NS12 conference compared to the NS11 conference: reach goal is 100%

increase in sponsorships and 50% increase in registration revenue.

Obtain a larger number of high profile VIP speakers for NS12 from a variety of backgrounds.

[Disclaimer: the goal numbers are goals, not expectations, and our budgetary plans don’t

assume nearly as much growth.]


PROJECT: BUSINESS PLAN COMPETITION

PROJECT MANAGER: TOM OLSON

The Business Plan Competiton helps entrepreneurs create NewSpace start‐ups and firms that develop supporting, problem‐solving, and game‐changing technologies in support of the NewSpace industry.

2011 Project Activity Summary:

I was asked to take over project management for the Business Plan Competition in early

May, 2011. At the time, there was concern the NASA grant would not come through in

time, so initial plans were to move forward as we did in 2009, with a small volunteer

staff and $5000 in prize money from Heinlein Trust.

A month in, however, on June 2nd, the NASA grant came through after all. As a result,

we were able to offer better awards ($25k 1st prize, $2.5K 3rd prize, with the $5k from

Heinlein used for 2nd prize), and cover some staff, judges, and contestant expenses for

the Conference and Gala. We had 7 weeks to make this happen.

35 intents‐to‐compete were registered. From that, 26 Executive Summaries were

submitted. Our screeners narrowed this list to 5 finalists. The judges were a fine cross‐

section of Silicon Valley VCs, investment bankers, and business development leaders.

Finalists attended an all day "boot camp" to hone their messages. Altius Space Machines

took top honors, followed by Celestial Circuits and Final Frontier Design.

For 2012: Our successful grant extension for 2012 has increased the prizes to be

awarded for BPC2012: $100k 1st Prize, $10k 2nd Prize.

We had our first "project launch" conference call in mid‐December. This time we have

7 months.

Top Goals for 2012:

Successful outreach to "crossover" industries, particularly in nano‐ and biotech; to

encourage startups in these areas, where their technologies could help solve problems

in space settlement and economic development, to apply for the competition.

Encourage/confirm a strong showing for July's event from Silicon Valley investors (both

angel and VC), as well as from outside the region.

Obtain sufficient sponsorship commitments to offer a 3rd prize and increase the 2nd

prize above the present $10k.

Attract a far greater number of outstanding applicants for the Competition.


PROJECT: NEWSPACE NEWS

PROJECT MANAGER: JAMES TUMBER

NewSpace News is a monthly electronic newsletter that summarizes all the latest movements of the NewSpace Industry. A Twitter account is also kept and updated as the news happens.


I have changed the way the NSN is written, by including more than the main article for

each event. This gives readers a chance to get a much more detailed understanding of

the articles context. This becomes especially useful when I make reference to

past/obscure news that most people wouldn’t know/remember.

As a direct result of the previous bullet, I have significantly reduced the number of

opinion pieces used as main headlines, and use them instead as sublinks to other pieces

of news. Opinion pieces inherently require context, so it feels more natural to give the

news, then give various opinions on that news.

At the end of each year (so far 2010 and 2011), I have made a compilation release, that

gives the top news stories of the year. For a listing of this year’s major articles, see Issue

#79, The Big 11 of 2011.

The NewSpace News has fairly unpredictable success, with some months getting far

more reads than others. I have not been able to determine any sort of pattern. Typically,

the number of emails that get opened is around 400, with the most recent issue going

over 450.

Top Goals for 2012:

Get over 400 people "opening" the email consistently.

Determine what causes the fluctuations in reads (all the data is saved on CC, just need

to try and find a pattern). Use this to see if it is something that can be fixed, or if it’s

caused by something external (holidays, common vacation weeks, etc.).

At some point, refine the CC template to avoid bugs, and bring the letter to a new

"aesthetic" level (it's already very good, thanks to Marimikel, but I'm sure it can be

better).


PROJECT: THE COSMOS REVIEW

PROJECT MANAGER: VANNA BONTA

The Cosmos Review is a resource of archived space‐relevant poetry, essays and quotes, celebrating humankind’s relationship with the Cosmos through poetry and inspiring space exploration & settlement.


Acquired and published space‐relevant works by contemporary poets from several countries with rights to publish their works in book and audio product.

Acquired and published rare and little‐known poetry by aviation pioneer Amelia Earhart, with biographical essay.

Outreach to poetry communities about space‐relevant poetry resulted in measurable impact: the hosting of 3 Yuri's Night events (April 2011) by academia, artists and the city government in Florence, Italy. Two were televised.

Italian Minister of Culture introduced to and sponsored Yuri's Night events (a gallery exhibits, a lecture on the cosmos, and poetry dissertations about space).

Acquired publication rights to first person impression of Nobel Prize in Literature winner, poet Seamus Heaney (to be published March 2012).

Obtained permission to publish space‐relevant Irish poetry.

Found and teamed up with a Managing Editor, Content Manager, podcast Producer.

Designed, staffed and wrote template for TCR Radio.

Set up hosting/distribution system for podcasts of acquired materials. Working on subscription system.

In production: radio TCR radio shows (podcasts) for March roll out –guests TBA

In production: Recording cosmos‐relevant poetry readings by various actors and personalities, for TCR podcast and audio books

In progress: Webmaster reformatting TCR website so it will continue to stand alone as a literary Library resource of space relevant poetry, quotes and essays spanning centuries (beyond serving as a serial magazine), and home to The Cosmos Review radio show.

Manager & Editor are updating the new issue and adding to literature archives.

Government‐sponsored Yuri’s Night 2012 poetry and literature events with cultural associations in Italy (possibly other nations)

Ongoing Archive expansion: compilation of literature quotes, articles, and guests for the show celebrating the relevancy of space

Top Goals for 2012:

TCR SFF library materials published and sold as book anthologies.

Audio recitations into audio books for commercial sale.

Poetry contests with school outreach (teachers involving students in astronomy events with follow up creative writing for submission to TCR).


PROJECT: TEDXMIDTOWNNY

PROJECT MANAGER: LIZ KENNICK

TEDxMidTownNY is a multidisciplinary presentation / discussion series, featuring speakers who are actively engaged in the advancement of field research, exploration, and opening the space frontier.

Project Activity Summary:

January Hosted TEDxMidTownNY 3 featuring author Howard Bloom and Ted Southern of Final Frontier Design.

March Hosted TEDxMidTownNY 4 featuring Tom Shelley of Space Adventures, Noah Zerkin, Shy Theerakulstit.

April Hosted Yuri’s Night NY 4: Eric Boehm, Curator of Intrepid Sea, Air & Space Museum was in attendance, and the Kin (signed to Interscope Records in Oct.) performed, $100 VIP tickets were sold.

May Hosted TEDxMidTownNY 5 sponsored by NASA featuring Scott Bolton, chief scientist for JUNO (Jupiter) mission.

June Received new NASA grant included approx. $6500 for Space Ventures, covering TEDx and Yuri’s Night costs.

September TedxMidTownNY was put on indefinite hiatus.

Top Goals for 2012:

Find new Space Ventures project manager to take over Yuri’s Night, TEDx and

fundraising.


PROCESS: POLITICAL STRATEGY & ACTION

PROCESS MANAGER: AARON OESTERLE

This year the rollercoaster of space policy continued with highs and lows. Advocates and NewSpace supporters were buoyant when the current administration made clear it would continue to fight for programs like Commercial Crew, and Flight Opportunities. However, we were greatly disappointed when NASA released its plan for SLS, that was, as we said, 100% pure pork. We've had a number of areas where we've helped to influence the debate. These include:

During a campaign stop in Florida, Speaker Gingrich laid out a space settlement as a major national goal, which we cheered on. Although its not entirely public, many advocates have been helping on this.

Thanks in large part to our work, there have been substantial doubts raised about the Senate Launch System. One of our advocates asked speaker Gingrich about this, and we've been helping to develop the mean of the super porker rocket

We held a legislative event in DC, where a number of students came in to talk about the NewSpace vision with members of Congress, in both the House and the Senate.

We've also helped to demonstrate that NewSpace philosophies can bridge the partisan divide. Many of our members have been cheering on and even helping with the creation of Tea Party in Space. At the same time, we also had a booth at Netroots Nation, and Bob Werb was on the David Pakman show as a result.

Going forward, our primary focus has to be defeating the Senate Launch System. We will continue to support good programs, like Commercial Crew and Flight Opportunities. However, SLS remains one of the biggest impediments to getting funding to good programs. Therefore, our path forward remains clear ‐ to borrow from Cato the Elder “Senate Launch System delenda est" ‐ The Senate Launch System Must be Destroyed

And the way forward has become clear in the last few months ‐ it is to make the discussion about SLS vs. Exploration. That if our first exploration mission isn't until 2021, and that is being driven by a schedule built around the funding for a very expensive, little utilized rocket, then it should be clear that it’s time to revisit the strategy.

To that end, we intend to expand our efforts to show viable alternatives for earlier exploration that bypass the Senate's Launch vehicle. These include highlighting problems related to the SLS program, likely cost overruns, and when effort is being wasted on it. We'll also be highlighting viable alternatives that are slowly appearing, such as the propellant depot study, or the Waypoint Station idea (neither of which requires SLS).

We also intend to engage in trying to help shape the debate in the presidential election. With space becoming an issue, we are planning on highlighting NewSpace issues related to as many states in the upcoming primaries as we can.

While we would like to see SLS get canceled this year, many of us feel that is overly optimistic. However, by the end of this year, it is entirely within the realm of possibility that SLS will be bloodied to the point that whoever is in the White House in 2013 will be forced to cancel it.


PROCESS: COMMUNICATIONS

PROCESS MANAGER: MARIMIKEL CHARRIER

The communications department has spent a lot of time putting out fires lately. Between last minute press releases, some minor website crashes, and the continued issue of the Teachers In Space web presence, we haven't made as much progress on our large projects such as the SLS campaign and new SFF website. We have completed some major items though. A more thorough fundraising email campaign was sent during the holidays and we've recently received some lovely new artwork for the redeveloped SFF website. We've also transferred communication about video and graphic design projects with the InSpace Media team from James Pura to me. As always, we've kept up our efforts to send quality press releases and keep people informed through social media.

We've also been more involved with the development of themes for the NewSpace 2012 Conference and suggesting channels for outreach to the Silicon Valley community. Brian Young is creating an extensive website and online management system for the conference which should be ready soon. I'm also working with InSpace Media to create a truly exciting and interesting poster for this year's conference. Recently, we made a promotional exchange with the 2012 Next‐Generation Suborbital Researchers Conference. You may have seen the promotional event email blast sent on 1/19. I will be attending the event to promote NS12 and look for sponsors. They will also send an email blast about NS12 after their event. We have many such promotional partners in place now and are continually seeking more.

In the upcoming months, our plan is to complete the new SFF website, launch the SLS campaign, start work with our advertisers to promote NS12, and hopefully streamline our social media efforts. If you would like to contribute commentary and articles to the SLS campaign or can provide more outlets for advertising, please contact me.

The communication team has a few requests. Please do your best to present upcoming projects that require website updates, press releases, or any other items that fall into our task list at least a month in advance. As I mentioned before, some important projects are losing attention because of the last minute requests, though we understand that this is sometime unavoidable. I am also hoping to receive more updates from Foundationers about video interviews, podcasts, or articles/op‐eds they've written that relate to the SFF mission or promote our activities. I would like to update our site and social media more often with such items.

We are also still seeking an assistant with media or writing experience to help out so forward any candidates to [email protected]. Thank you.


PROCESS: ADVOCATES 2.0

PROCESS MANAGER: JAMES PURA

The goal of the Advocates 2.0 Process is to evaluate and understand the low numbers seen in Advocate dues collection and low activity within the Advocate Community, and to design a new rewards and communications system that meets the needs of all of our Advocates, resulting in more activity between the Advocates and the Foundation, better understanding of the history of the Advocates, higher satisfaction of the Advocates, and better dues collection results. 2011 Activity Summary:

Since the rollout of the Google News and Discussion email lists, everyone seems to be using them for their proper purposes, with little to no complaints (a huge victory). It also hasn't seemed to stifle any back‐and‐forth communication within the Advocate community.

SFF hosted a dinner for the Advocates that attended the Space Access conference in Arizona. Approximately 10 Advocates attended the event.

All SFF‐related media from Peter Thorpe (past Artwork and Website Manager) was shipped to James in hopes of gathering historical Advocate records. Unfortunately, no further information was found regarding Advocates, but a vast collection of SpaceFront magazines was discovered and archived, and will be made available on the website soon. The pinning years from 1988‐1997 remain un‐documented and no photos of events during that time have been found. Documenting Advocates that were pinned in these years is proving extremely difficult. We continue to search for these records.

SFF hosted a series of successful and highly enjoyed networking socials during National Space Society's International Space Development Conference (ISDC), which, over the course of the conference, 50‐60 Advocates attended. An Advocates‐Only Lounge was also made available for pre‐ and post‐events, which ended up being a great addition, and added to the “family” atmosphere for SFF and the Advocates. This idea is being vetted for future use.

The Advocate News Group email list was called on last‐minute to help spread the word about the 2011 Business Plan Competition. Along with other networks within SFF, this was extremely successful in getting the event known within the space community at‐large. This turned out to be a great call‐to‐action strategy, and will most likely be repeated for important events within SFF in the future.

We've now got a definite Advocate Dues Due Date (Annual Meeting) and "active status" date range (the year between Annual Meetings). The beginnings of an annual “process” are beginning to emerge.

For the first time, we’ve defined exactly what the current donations/dues payment process is currently, and what it should be in the future in order to be sustainable and beneficial to the Foundation. We're now working to implement the "should be" version, which should be complete within the next 6 months to 1 year.

I've got current email addresses for each of the 215 Advocates. This seems trivial but was a monumental challenge based on previous records.


8 new Advocates were pinned at the 2011 Annual Advocates Meeting‐‐Jonathan Goff, Dan Rasky, Sara Meschberger, James Tumber, Nastia Soukhareva, Gary Marx, Hoyt Davidson, and Ian Fichtenbaum.

The 2011 Annual Advocates Meeting was successfully held on July 28, 2011. Approximately 25‐30 Advocates were in attendance. I will be focused on increasing Advocate engagement (and thus increasing this number) in the future, since we now have a total of 220 Advocates, and having only 14% attendance is something I’m determined to fix. This is the second time this event has happened under my planning as Advocate Coordinator, and I’ll continue to make this an ever‐more stand‐out, special event.

A plan has begun to be formulated for re‐engaging the Advocates, titled “Advocates 2.0.” Even though “what it means to be an Advocate” is clearly defined in a document written 20 years ago, the number of Advocates that pay their dues tell a different story (30.3%). I suspect this will be an iterative process, and will require a lot of effort. It is my main focus at the moment.

Advocates Facebook Group has been fully rolled out with 108 members (50.2% of Total Advocates). This is just the beginning of Advocates’ Social Media. We’ll be building on this capability in the future.

SFF hosted a networking social gathering at the International Astronautical Congress (IAC) conference in South Africa. 10 Advocates attended, and a total of 30 people attended the party.

2011‐12 Advocate Dues Campaign results: Total Advocates prior to 2011 pinning: 224. Total # that paid dues: 68 (30.3% of total Advocates).

The idea for recurring Advocates Dues has emerged and is being vetted. It is much easier for some Advocates to have an automatic recurring charge of $15/month than having to manually log onto the website and pay dues. The new website must be implemented first, though.

The framework & back‐end for the new website is now complete (thank you, Brian Young!), and ready for “filling in” of Archive & Temp website content. As Advocate Coordinator, I’ll be leading this effort, and starting with a re‐design of the Advocates section of the website. Approximate date of completion & unveiling: Annual Advocates Meeting 2012.

Top Goals for 2012:

Define the Advocates 2.0 plan & begin to implement it.

Complete the new Space Frontier Foundation website & Advocates web page(s).

Begin regular status updates for Advocates, including both (1) letting the Advocates

know what the Board of Directors is up to, and (2) having Advocates update each other

on their SFF‐related activities.


PROCESS: FINANCIAL SYSTEM COMMITTEE

PROCESS MANAGER: JONATHAN CARD

The goal of the Financial System Committee is to review and understand the current state of the Foundation’s financial systems and accounting procedures, and to design & implement a new system that can handle the growth seen in the past years, which the Foundation expects to continue in the near future.

2011 Activity Summary:

2011 saw a number of changes in the way the back‐office operated at the Foundation. For the first time, we have required our most active projects to provide cash flow projections and budgets. This has enabled us to operate larger projects without increasing our cash reserves and without overdrawing our accounts. While most of these projects were revenue‐neutral by design of the grants that funded the projects, it has been a valuable growing experience for the Foundation.

eTapestry (the new online donor database) is live and up‐to‐date with last year's conference registrations, membership dues, and donations. We are launching a new effort to better utilize that data and this resource to better our donations, starting with our medium sized donors between $100 and $250. In 2012, we are going to see whether the processes and activities outlined by this committee are valid and appropriate. Until such time as that, the Processes Committee will go into hiatus. If it is needed, a new Processes Committee will convene after summer of 2012 to fix any problems that arise.

Top Goals for 2012:

Expand our fundraising activities beyond our handful of rage donors and our core of Advocates.

I believe that a disciplined fund raising practice can expand our reach beyond "the usual suspects" and, combined with the cash flow and budget expectations outlined above, provide us with the ability to provide for ourselves the same background of cash flow that is currently provided by the government.

These fund raising efforts will be starting soon and these efforts will allow us to continue to operate with a higher throughput of funds and without having to increase our cash reserves, which means we will not need to save before expanding our reach to advance the cause of space settlement.


PROCESS: WEBSITE

PROCESS MANAGER: BRIAN YOUNG

2011 Activity Summary:

The year has been a challenge on the security front. However, new volunteers, hard work, and quick reports of issues by our Advocates are helping to make our web infrastructure more secure.

The new website, while delayed more than expected, is nearly done and will be worth the wait.

An updated conference website allowed the management team to more effectively manage the many aspects of the conference.

Top Goals for 2012:

First and foremost is to finish and deploy the new Foundation website.

Updates to our management software will be completed to correct rough spots from last year, and be deployed to our partner organizations to assist them as well.

Beyond specific projects, a goal for this year is to build a stronger base of volunteers to support our web presence and help avoid delays in projects due to other commitments.


DIRECTORY FOUNDERS James Muncy Rick Tumlinson Bob Werb BOARD OF DIRECTORS Bob Werb, Chairman Marimikel Charrier Robert Jacobson Liz Kennick Ryan Mclinko Don McMahon Thomas Andrew Olson James Pura Berin Szoka STAFF / OFFICERS William Watson Executive Director My‐Linh Truong Corporate Secretary Jon Card Treasurer Marimikel Charrier Communications Director Brook Mantia Office Administrator PROJECT & PROCESS MANAGERS Liz Kennick TEDxMidTownNY & Teachers In Space James Tumber NewSpace News Ryan McLinko NewSpace Conference Thomas Andrew Olson Business Plan Competition Sara Meschberger Student NewSpace Business Plan Competiton Vanna Bonta The Cosmos Review Aaron Oesterle Political Strategy & Action Marimikel Charrier Communications James Pura Advocates 2.0 Jonathan Card Financial System Committee Brian Young Website Contact us at [email protected]

2011 Annual Review

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Transcript of 2011 Annual Review