2011 05-i moms-amy lupold bair
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Transcript of 2011 05-i moms-amy lupold bair
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Case Study: Event Hosting
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Marketing Event Partnerships: Examples
• Online Events– Twitter Parties– Facebook Chats– Forum Discussions– Webinars
• Offline Events– Meet and Greets– Focus Groups– Conferences
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Partnership BenefitsBloggers Audience Brands•Monetary Compensation
•Expert in Community
•Experience on a PR/Marketing Team
•Cross-promotion opportunities
•Engage with Brands
•Interesting Content
•Giveaways
•Community
•Relationship with Brands
•Special Deals
•Authentic Connection
•A Partner within the Community
•Interaction with Marketing Audience
•Path to Future Interaction
•Exposure Across Social Media
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Case Study: Twitter Parties
• Viral marketing
• Exposure to peripheral audience– Participant Followers– Hashtag Lists– Trending Topics
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Sleep Number BedsOver 10,000 tweets in one hour from nearly 300 participants yielded…
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mOmma
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Participant Survey
FemaleMale
ParentNon-Parent
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Participant Survey
84%
15%
1%
Have You Ever Purchased a Product You Learned
About at a Twitter Party?
ParentNon-Parent3rd Qtr
64%6%
29%
Have You Ever Purchased a Product You Learned
About at a Twitter Party?
YesNoNot Sure