20101117 legible london_pt_101117_for_kidp_aig김경모

Applied Information Group어플라이드 인포메이션 그룹

© 2010 applied information group legible london

런던에 본사를 두고 서울과 밴쿠버에 사무소가 있는

공공 디자인, 정보 디자인 회사입니다

어플라이드 인포메이션 그룹

2


영국 Local Town Planning 상 수상영국 DBA Design Effectiveness Award for Environments 상 수상

“heads-up” 지도 표시 체계

브리스톨 레지블 시티, 영국

3


대중교통 정보 표시 시스템2010 동계 올림픽 대비

밴쿠버, 캐나다

4


버스 정보 표시 시스템

더블린 버스, 아일랜드

5


보행자용 정보 표시 시스템

글래스고, 영국

6


보행자용 정보 표시 시스템

브라이튼, 영국

7

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Pavilion Gardens

BrightonSquare

ClarenceSquare

RussellSquare

St. NicholasRest Garden

VictoriaGardens

SteineGardens

Artists’Quarter

PelhamSquare

Steps

Steps

Steps

StepsSteps

Steps

Steps

Steps

Steps

Steps

Underpass

Steps

BrightonMagistrates’Court

IndiaGate

VictoriaFountain

WarMemorial

NorthGate

VictoriaStatue

MazdaFountain

PavilionTheatre

CornExchange

TheLanes

ChurchStreet

NorthRoad

Churchill SquareCar Park 1Shopmobility

Churchill SquareCar Park 2

RussellRoad

CoachStation

TrafalgarStreet

BlackmanStreet

BrightonStation

Universityof BrightonGrand ParadeBuilding

BrightonPier

FriendsMeetingHouse

TheatreRoyal

JubileeLibrary

BrightonBuddhist

Centre

St. NicholasChurch

St. Peter’sChurch

City CollegeBrighton& Hove

ClockTower

Churchill SquareShopping Centre

Sea LifeCentre

The Grand BrightonCentre

The SeafrontO!ce

BeachVolleyball

St Paul’sChurch

Middle StreetSynagogue

FishingMuseum

BrightonTown Hall

TrinityChurch

Prince RegentSwimmingComplex

OldCourtroom

BrightonMuseum &Art Gallery

BrightonDome

Brighton Toy &Model Museum

VisitorInformation

RoyalPavilion

NORTHLAINE

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Central Brighton

Copyright © 2009 Brighton & Hove City Council, using map design and source data supplied under licence. All rights reserved. Designed by Applied Information Group.

This free map is part of a new public scheme for Brighton that includes information points ( on map) in the street, downloadable maps from visitbrighton.com and an iPhone app – all designed to help you find your way around

This map is printed on Cyclus Print paper100% recycled from post-consumer waste andaccredited by the Forestry Stewardship Council

walking map


영국 내무부 주관 국경 아이덴티티 및 정보 표시 시스템런던 스탠스테드 공항을 시작으로 히드로 공항 등 확대 중

영국 국경

8


런던의 보행자용 정보 표시 체계

미국 Society for Environmental Graphic Design (SEGD) 상 수상

영국 DBA Design Effectiveness Gold 수상

영국 Ordinance Survey MasterMap Award for Better Mapping 수상

레지블 런던, 영국

9

Legible London읽기쉬운 런던


읽기쉬운 도시의 개념 (간단하게)

11

시민과 관광객에게 도시에 대한 각종 정보를 언제 어떻게 효과적으로 제공할것인가


읽기쉬운 런던의 목표

2015년 까지 걷기 쉬운 런던을 만들자는 켄 리빙스턴 시장의 선언 (2004)

12



걷기의 좋은점 1

공공 건강 증진

13



14


골목 및 지역 상권의 활성화



15


런던의 대중교통 부담 감소



16


길거리 치안 상태 및 안전성 향상


32개의 각기 다른 정보 표시 시스템이 존재

Londons problems읽기쉬운 런던의 과제

17


각기 다른 정보 표기법

읽기쉬운 런던의 과제

18



19

런던의 보행자용 정보 표시체계를 개선하여 기대할 수 있었던 변화:

걷기의 활성화 및

길을 잃지 않을 것이라는 여행객 및 시민들의 심리적 안정감2012 올림픽 관광객 대비


지하철 교통 체계 지하철 정보 노선 / 시설

버스 교통 체계 버스 정보 도로 (길)

보행 교통 체계 - 정보 도로 (길)

읽기쉬운 도시보행을 교통의 개념으로 접근하기

20

어떻게 하면 보행 정보도 버스나 지하철만큼 체계적으로 제공할 수 있을까


선구적인 지하철 노선도

하지만 40%이상이 보행을 위해서도 사용하고

노선도만 보아서는 지하철을 타고 가야만할 것 같음

읽기쉬운 런던의 과제

4

4

4

3

3

3

456

5

5

6

3

7

1

1

2

2

4

2

2

889

Transport for London

:

:

:

: Waterloo & City line Mondays - Fridays 0615 - 2148 Saturdays 0800 - 1830 Closed Sundays

: No Hammersmith & City line service Whitechapel - Barking early morning or late evening Mondays to Saturdays or all day Sundays

:

:

:

:

:

No entry from the street on Sundays 1300-1730 (exit and interchange only)

: Replacement bus services ELP:

Canada Water - Rotherhithe and ELC: Canada Water - New Cross Gate

: Step free interchange at street level between Tube and DLR

:

Open Mondays to Fridays until 2100 only. Saturdays 0730-1930. Closed Sundays

:

:

Open Mondays-Fridays only from 14 January 2008 until early 2009

:

: Change at Chalfont & Latimer on most trains

The service between Woodford - Hainault operates until approximately 2400

:

:

This station gets very busy at weekends and evenings. Avoid the crowds by taking a short walk there from Holborn (9 minutes), Leicester Square (6 minutes) or Charing Cross (11 minutes)

:

:

:

:

Earl’s Court - Kensington (Olympia) Mondays to Saturdays 0700-2345, 0800-2345 Sundays

:

:

:

:

:

:

:

: The service between Woodford - Hainault operates until approximately 2400

:

:


:

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:

: Open Mondays to Saturdays until 2345 only. Sundays open until 2315

:

Step free interchange at street level between Tube and DLR

:

:

:

Station is step-free for wheelchair users only

:

At off-peak times on Mondays to Fridays and all day at weekends, all trains to/from Morden run via the Bank branch. To travel to/from the Charing Cross branch please change at Kennington

: Earl’s Court - Kensington (Olympia) Mondays to Saturdays 0700-2345, 0800-2345 Sundays

:

:

:

:

:

:

:

:

:

:

At off-peak times on Mondays to Fridays and all day at weekends, please change at Finchley Central for trains to/from central London

:

:

:

:

Replacement bus service: ELC Canada Water - New Cross Gate

Replacement bus service: ELC Canada Water - New Cross Gate

:

:

:

:

:

:

:

:

:

: Earl’s Court - Kensington (Olympia) Mondays to Saturdays 0700-2345, 0800-2345 Sundays

:

:

:

:

:

:

:

:

:

: No Piccadilly line service Uxbridge - Rayners Lane in the early mornings

:

:

:

The service between Woodford - Hainault operates until approximately 2400

Replacement bus service ELP:

Rotherhithe - Canada Water

:

:

:

:

:

Replacement bus service ELW: Whitechapel - Wapping

Station closed. Replacement bus service ELS: Shoreditch - Whitechapel will operate at the following times: Monday-Friday 0700-1030 and 1530-2030. Saturday - no replacement bus service. Sunday 0700-1500

:

:

:

:

:

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Replacement bus service ELC: Canada Water - New Cross Gate

:

:

:

Closed from June 2008 to

spring 2009 for upgrade works

Also served by Piccadilly line trains early mornings and late evenings

:

:

No Piccadilly line service Uxbridge - Rayners Lane in the early mornings

:

Replacement bus service: ELW Whitechapel - Wapping

: Waterloo & City line

Mondays - Fridays 0615 - 2148 Saturdays 0800 - 1830 Closed Sundays

:

:

:

:

:

:

:

:

: No Hammersmith & City line service Whitechapel - Barking early morning or late evening Mondays to Saturdays or all day Sundays. Replacement bus services ELS: Shoreditch - Whitechapel and ELW: Whitechapel - Wapping

:

:

:

:


:

1

3456

2

7 78 8

9 9100m

100m

200m

150m

100m

200m

200m

(no weekend service) 150m

Poster 03.08

100m

340m

( no weekendservice)

( no weekendservice)

( no Sunday service)

International rail servicesnow depart from

King’s Cross St. Pancras

150m

100m

22

22MAYOR OF LONDON

2

21


걷기가 가능한 거리에 있는 지하철 역들

지리 정보를 반영하지 못하는 노선도의 한계

런던 도심의 지하철 역간의 이동 중 109 종류의 이동은 지하철보다 걷는것이 더 빠름109 journeys between Tube Stations in Central London are quicker to walk above-ground than to travel by Tube.

읽기쉬운 런던의 컨셉 도출

22


코벤트가든 역의 심각한 혼잡성코벤트가든의 인접한 10곳 중 9곳의 지하철 역은 걸어가는 것이 더 빠릅니다.


Walkable stations

Covent GardenBank

23


런던 도심 각 지하철 역의 걸어서 5분 거리에 있는 역들


Five-minute walks

24


지하철 역 주변의 지리 정보만 습득 실제 지리에 맞게 놓은것 읽기쉬운 런던의 목표는

독립적으로 알고 있던 기존의 지리 정보를

서로 연결해주는 것


25



26

Mental Maps

도시를 개개인은 어떻게 기억하고 있는가


체계적인 지역 명칭 확립“강남 / 강남구 / 강남3구”

“강북 / 강북구”


27

Areas Villages Neighbourhoods



28

일관되고 지속적이고, 점진적인 정보 제공

CavendishSquare

BrookStreet

OxfordStreet

WigmoreStreet

Selfridges

HenriettaPlace

SouthMoltonStreet

BondStreet

New BondStreet

LancashireCourt

AveryRow

DaviesStreet

HanoverSquare

John Lewis

Bond Street 프로토타잎 위치 선정의 이유


다양한 디자인 개발 방식

시민들의 의견 청취 및 반영

장애인 협회와 직접적인 의견교환

읽기쉬운 런던의 디자인 개발Getting feedback

Testing

Mixing media

Options

ExploringListening

30


표지판의 위치 선정에 있어서 가상 현실에서의 선적용

읽기쉬운 런던의 디자인 개발Rapid prototyping

31


디자인 발전 과정

읽기쉬운 런던의 디자인 개발

3

8

36

138

293

SOHOMAYFAIR

ST JAMES ’

O X F O R D S T R E E T

TE

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G r e a t M a r l b o r o u g h S t r e e t

C o n d u i t S t r e e t

Sa

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Ro

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St J

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St r e

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S h a f t e s b u r y Av e n u e

Ha

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LeicesterSquare

The GreenPark

BerkeleySquare

GoldenSquare

SohoSquare

Chinatown

SouthWardour

Carnaby

NorthWardour

Savile Row

SouthMolton

Piccadilly

Rathbone

Haymarket

You are here

PiccadillyCircus

GreenPark

5 minute walk

RoyalAcademy

Liberty

Eros

R I V E R T H A M E S

HYDE PARK

MAYFAIR

PADDINGTON

ST JAMES

VICTORIA

SOHO

COVENT GARDEN

HOLBORN

BLOOMSBURYF ITZROVIA

MARYLEBONE

Euston

Piccadilly Circus

COVENT GARDEN

BLOOMSBURY

Baker

Regent’s Park

Euston Square

Great Portland Street

Goodge Street

Tottenham Court Road

Oxford Circus

Bond Street

Marble Arch

Charing Cross

Embankment

Leicester Square

Covent Garden

Holborn

Hyde Park Corner

Green Park

Warren Street

15 minute walk

You are here

R I V E R T HA

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S H A F T E S B U R Y A V E N U EH I G H H O L B O R N

N E W O X F O R D S T R E E T

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AD

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M A R Y L E B O N

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RO

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WH

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TR

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BuckinghamPalace

Wellington Arch

Speaker’s Corner

British Museum

Royal National Theatre &National Film Theatre

Westminster Abbey

Cabinet War Rooms

Dr. Johnson’s House

ICALondon Transport Museum

Royal Opera House

National & Portrait Galleries

Royal Festival Hall

Royal Academy

Handel House Museum

Wigmore Hall

Trocadero

Selfridges

Somerset House

Wallace Collection

15 minutes walk

EustonKing’s CrossSt Pancras

HYDE PARK

Piccadilly Circus

MAYFAIR

ST JAMES

VICTORIA

SOUTHBANK

SOHO

COVENT GARDEN

HOLBORN

BLOOMSBURY

F ITZROVIA

MARYLEBONE

Regent’s Park

Euston Square

Great Portland

Street

Goodge StreetRussell

Square

Tottenham Court Road

Oxford Circus

Bond Street

Marble Arch

St. James’s Park

St James’s Park

Westminster

Horse Guards

Charing Cross

EmbankmentTemple

Leicester Square

Covent Garden

Holborn

Knightsbridge

Victoria

Waterloo

London Eye

Hyde Park Corner

WESTMINSTER

Green Park

Trafalgar Square

Seven Dials

Market

Carnaby

Warren Street

You are here

WESTMINSTER

ST JAMES

VICTORIA

COVENTGARDEN

HOLBON SOHO MAYFAIRHYDEPARK

R I V E R T H A M E S

You are here

15 minute walk

P I C C A D I L L YCO

NS

T I T UT I O

N H

I L L

MA R Y L E B O N E R O A D

B A Y S WA T E R R O A D

TO

TT

EN

HA

M C

OU

RT

RO

AD

GR

OS

VE

NO

R P

LA

CE

K N I G H T SB

R I D G E

PA

RK

LA

NE


RE

GE

NT

ST

RE

ET

N E W O X F O R D S T R E


ED

GW

AR

E R

OA

D

HA

RI N

G C

RO

S S RDP I C C A D I L L Y

RoyalAcademyof Arts

Buckingham

BritishMuseum

SelfridgesWigmoreHall

MadameTussauds

WellingtonArch

MarbleArch Wallace

Collection

Green Park

The Serpentine

REGENT’SPARK

HYDEPARK

MARYLEBONE

SOHO

FITZROVIA

MAYFAIR

BELGRAVIA

You are here

15 minute walk

GreenPark

BondStreet

OxfordCircus

TottenhamCourt Road

GoodgeStreet

EustonSquare

WarrenStreet

GreatPortland

Street

Regent’sPark

BakerStreet

MaryleboneLancasterGate

MarbleArch

Leicester

PiccadillyCircus

Hyde ParkCorner

PADDINGTON

Posts

Posts

Posts

Posts

Posts

Conduit Street

Foubert’s Place

Ram

illie

s St

reet

Lowndes Court

Carnaby Street

Maddox Street

Mill Street

St G

eorg

e St

reet

Mas

on’s

Ar m

s M

s

Foubert’s Place

RE

GE

NT

S

TR

EE

T

M

Little Marlborough St

New

burg

h S

Great Marlborough Street

Liberty

You are here

Liberty

MAYFAIRC O N D U I T S T R E E T

AR

GY

LL

ST

RE

ET

KI N

GLY

ST

RE

ET

M A D D O X S T R E E T

MIL L S

TREET

ST

GEO

RG

E S

TREE

T

N E W B U R L I N G T O N P L

MA

RS

HA

LL S

TR

E

NE

WB

UR

GH

ST

G R E AT M A R L B O R O U G H S T R E E T

M A D D O X S T R E E T

T

E T

T R E E T

PO

LAN

D S

T

L O W N D E S C T

M A R L B O R O C T

MA

SO

N’ S

AR

MS

MS

F O U B E R T ’ S P L A C E

G A N T O N S T R E E T

L I T T L E M A R L B O R O U G H S T

ST

221

208

39

14 to 18

1

60

1 to 3

50

16

SohoCar Park

CarnabyNorthSoho

1

9475

13

55

36

17

35

22

64

17

43

22

39

64

34

40

481

110

321

4

293

OX

F OR

D S

TR

EE

T

HOLLES ST

D AV I E S M E W S

M O U N T R O W

CARLOS PLACE

DAV I ES S

TREET

SO

UT

H M

OLT

ON

ST

RE

ET

T E N T E R D E N S T R E E T

WO

OD

STO

CK

ST

NEW

BO

ND

STR

EET

P R I N C E S S T

B R O O K S T R E E T

HAREWOOD P

LACE

B L E N H E I M S TT H R E E K I N G S Y D

G R O S V E N O R S T R E E T

B R O O K ’ S M S

DER

ING

STR

EET

D E R I N G S T

AV

ER

Y R

OWB ROADBEN

T ST

CARPENTER S

T

SO

UT

H M

OLT

ON

LAN

E

HA

UN

CH

OF

VEN

I SO

N Y

D

HandelHouseMuseum

Fenwick

Embassyof Italy

CanadianHighCommission

Next

HanoverLancashire

SouthMolton

You are here

Oxford C

ircus

M AY F A I R WATERLOOBOROUGH

SHOREDITCH

SOUTHWARK

SOUTHBANK

G R E E N P A R K

ST JAMES’S

MAYFAIR

MARYLEBONEFITZROVIA

BLOOMSBURY

S T J A M E S ’ SP A R K

P A R K

SOHO

WESTMINSTER

CLERKENWELL

C I T YW E S T E N D

LondonEye

TateBritain

SomersetHouse

ParliamentSquareBuckingham

Palace

MilleniumBridge

LondonBridge

BritishMuseum

OxfordCircus

TRAFALGARSQUARE

FARRINGDON

FINSBURY

PiccadillyCircus

CARNABY

WHITEHALL

HOLBORN

ST PAUL’S

BLACKFRIARS

CHANCERYLANE

LIVERPOOL

BANK

BARBICAN

MOORGATE

STRAND

THEATRELAND

COVENTGARDEN

LE ICESTER SQUARE

RI

VE

R T H A M E S

32


읽기쉬운 런던의 정보 표시 시스템

33

Directional information Directional information is used in two main ways: to show the way towards villages and neighbourhoods, and act as a homing beacon for attractions. These have an important role in London, where major destinations are often obscured from view.

The ‘walker’ All the signs are clearly identified by a yellow strip at the top and a ‘walker’ – the universal symbol for travelling by foot. They stand above head height so that they are clearly visible from a distance.

Finder mapThe Finder or 5-minute map is used to find a destination – the end point of the journey. It is littered with useful landmarks – effectively a map of landmarks – so the user can be memorably guided towards specific streets and attractions.

Street finder This fills in the gaps. Most people are familiar with the convention of using alphabetically ordered street names and reference points to find individual streets on a map – it’s a means of quickly realising what’s just around the corner.

Addressing The typography, colour coding and naming conventions are consistent with those on the Legible London printed walking maps and other elements of the system, so that they link up and work together as a coherent whole.

Planner mapThe planner or 15-minute map is used to orientate the user and show how close the villages are to each other. It provides the user with the information needed to link areas of London and the confidence to attempt longer-distance walking journeys.

Legible London in the West EndA family of sign types for walkers

Because of the density of destinations in London, a map-based system is the most appropriate and practical solution. It does away for the need to use many, many ‘!ngerposts’ and in this context can alert the user to over "## destinations. $e Legible London

prototype uses two main types of sign, the ‘monolith’ and the ‘minilith’ – they act as both area identi!ers and route supports, helping people to build their personal mental maps.

Walking from here

25 min26 min27 min39 min

Oxford CircusGreen ParkBaker StreetPiccadilly CircusTottenham Court RoadKnightsbridge

6 min13 min16 min16 min16 min25 min

British MuseumTrafalgar SquareBritish LibraryLondon Eye

21 min23 min34 min37 min

King’s Cross St Pancras

PaddingtonCharing CrossEuston

Avery Row

Lancashire Court

OX

F OR

D S

TR

EE

T

24hr

Bond Street

Claridge’s

Mariott,GrosvenorSquare

ArgentineEmbassy

DurrantsHotel

HandelHouse

Museum

Embassyof Italy

Canadian HighCommission

Houseof Fraser

RoyalSociety ofMedicine

RoyalCollege of

Nursing

WigmoreHall

British DentalAssociation

The MandevilleHotel

WallaceCollection

JurysCliftonFordHotel

ChurchillHyattRegency

RadissonSASPortmanHotel

SussexHotel

Marks &Spencer

BerkshireHotel

St Peter’s

Claridge’s

Reiss

Gap

HMV

West OneShopping

Centre

Boots

Debenhams

Next

H&M

John Lewis

Selfridges

GrosvenorSquare Cavendish

Square

PortmanSquare

ManchesterSquare

AdmiralCourt

CavendishSquareSouth

MoltonStreet

St Christopher’sPlace

PaddingtonStreet

Gardens

St Christopher

Cavendish

MaryleboneVillage

Portman

Grosvenor

SouthMolton

Oxford Circus

Baker Street

Mar

ble

Arc

h

Marylebone Road

M AY F A I R

M A R Y L E B O N E

REGENT’SPARK

PADDINGTON

BELGRAVIA

HYDEPARK

MARYLEBONE

SOHO

FITZROVIA

MAYFAIR

ST JAMES’S

GreenPark

BondStreet

OxfordCircus

TottenhamCourt Road

GoodgeStreet

EustonSquare

WarrenStreet

GreatPortland

Street

Regent’sPark

BakerStreet

MaryleboneEdgwareRoad

LancasterGate

MarbleArch

Holborn

CoventGarden

LeicesterSquare

PiccadillyCircus

Victoria

Hyde ParkCorner

COVENTGARDEN

Street finder

B1B3C1C1B1A4B3C3C3A1A4B3B1B5B3B1B5A5A4C2C2C4C4C1C1C2B5A5B5B3B3A4

C3B2B4B1A4A4A1A2A4A5C5B5C4B2C5C2B3B3B1A4C2B2C1B3C2C3A1C1B5C2A3B4

B3A1A2A2C3B2B5B2B5B5B2A4B3C2B4C5C2A5A1C4A4C3C3C4B3C3B5

Admiral CourtAldburgh MewsAshland PlaceAybrook StreetBaker StreetBalderton StreetBarrett StreetBentinck MewsBentinck StreetBerkeley MewsBinney StreetBird StreetBlandford StreetBlenheim StreetBourne MewsBroadstone PlaceBrook StreetBrook’s MewsBrown Hart GardensBulstrode PlaceBulstrode StreetCavendish SquareChapel PlaceChiltern StreetCramer StreetCross Keys CloseDavies MewsDavies StreetDering StreetDuke StreetDuke’s MewsDuke’s Yard

Easley’s MewsFitzhardinge StreetGees CourtGeorge StreetGeorge YardGilbert StreetGloucester PlaceGranville PlaceGrosvenor SquareGrosvenor StreetHarewood PlaceHaunch of Venison YardHenrietta PlaceHinde StreetHolles StreetJacob’s Well MewsJames StreetJason CourtKendall PlaceLumley StreetManchester MewsManchester SquareManchester StreetMandeville PlaceMarylebone High StreetMarylebone LaneMontagu StreetMoxon StreetNew Bond StreetNew Cavendish StreetNorth RowOxford Street

Picton PlacePortman ClosePortman Mews SouthPortman SquareQueen Anne StreetRobert Adam StreetSedley PlaceSeymour MewsSouth Molton LaneSouth Molton StreetSpanish PlaceSt Anselm’s PlaceSt Christopher’s PlaceSt Vincent StreetStratford PlaceTenterden StreetThayer StreetThree Kings YardUpper Berkeley StreetVere StreetWeighhouse StreetWelbeck StreetWelbeck WayWigmore PlaceWigmore StreetWimpole StreetWoodstock Street

’

1

2

3

4

5


읽기쉬운 런던의 정보 표시 시스템

Legible London Yellow book

54 Legible London Yellow book

55

Prototype in the West EndFitness for purpose

In preparing of a clear picture of the city, a set of formats emerge that be applied to a range of situations. !e visual appearance of these formats, outlined below, is de"ned by the questions they answer along a journey, and the constraints of the media they

are connected by the consistent naming of places and the visual representation of content. !is speeds up the reading and understanding of information across di#erent types of media, it provides a common linking thread that supports the way people learn.

inhabit – on signs, in-print, spoken or on-screen. Evident below are the di#erent visual interpretations of the same geographic location. !e result of the de"nition of these formats is a coherent array of maps, signs, indexes, lists and diagrams that

London travel information

020 7222 1234

Feedbacklegiblelondon.info

Local services informationRubbish collected, street cleaning, noise complaints, street lighting,recycling

020 7641 2000

Listen to LondonTo hear about where you are call:

Location 220

0870240 6094

Above: Directional information, maps for Underground stations, bus stops and shelters all make use of coherent terminology and destinations.Right: Additional connections for mobile phone users.Far right: Use of an index and printed maps.

Above: Scales represented on signs in the street, diagrams of villages, shopping maps and Tube exit signs.Left: Walking connections in short-hand.Right: Future availability on mobile devices and online is possible.

Exit

Way out

MARYLEBONESt Christopher

MAYFAIRSouth Molton

Exit MAYFAIRSouth Molton Oxford Street

New Bond StreetGrosvenor SquareSouth Molton Street

Buses Taxis Public Toilets

1

2

Exit MAYFAIRSouth Molton3


Exit MARYLEBONE, St Christopher, MAYFAIR, South MoltonFor Oxford Street, New Bond Street1 2 &

Exit MAYFAIR, South Molton, GrosvenorFor South Molton Street, Grosvenor Square3 4 5 &

ExitMARYLEBONESt Christopher

Oxford StreetDebenhamsWalace CollectionWigmore HallRoyal College of NursingSchool of Economic Science

Buses Taxis

Exit

34

Legible London Yellow book

54 Legible London Yellow book

55

Prototype in the West EndFitness for purpose

In preparing of a clear picture of the city, a set of formats emerge that be applied to a range of situations. !e visual appearance of these formats, outlined below, is de"ned by the questions they answer along a journey, and the constraints of the media they

are connected by the consistent naming of places and the visual representation of content. !is speeds up the reading and understanding of information across di#erent types of media, it provides a common linking thread that supports the way people learn.

inhabit – on signs, in-print, spoken or on-screen. Evident below are the di#erent visual interpretations of the same geographic location. !e result of the de"nition of these formats is a coherent array of maps, signs, indexes, lists and diagrams that

London travel information

020 7222 1234

Feedbacklegiblelondon.info

Local services informationRubbish collected, street cleaning, noise complaints, street lighting,recycling

020 7641 2000

Listen to LondonTo hear about where you are call:

Location 220

0870240 6094

Above: Directional information, maps for Underground stations, bus stops and shelters all make use of coherent terminology and destinations.Right: Additional connections for mobile phone users.Far right: Use of an index and printed maps.

Above: Scales represented on signs in the street, diagrams of villages, shopping maps and Tube exit signs.Left: Walking connections in short-hand.Right: Future availability on mobile devices and online is possible.

Exit

Way out

MARYLEBONESt Christopher

MAYFAIRSouth Molton

Exit MAYFAIRSouth Molton Oxford Street

New Bond StreetGrosvenor SquareSouth Molton Street

Buses Taxis Public Toilets

1

2



Exit MARYLEBONE, St Christopher, MAYFAIR, South MoltonFor Oxford Street, New Bond Street1 2 &

Exit MAYFAIR, South Molton, GrosvenorFor South Molton Street, Grosvenor Square3 4 5 &

ExitMARYLEBONESt Christopher

Oxford StreetDebenhamsWalace CollectionWigmore HallRoyal College of NursingSchool of Economic Science

Buses Taxis

Exit

The prototype

Oxford StreetMARYLEBONE

CavendishSt Christopher

Wallace CollectionWigmore Hall

British Music CentreRoyal College of Nursing

Way out

Tottenham Court Road and EustonPiccadilly Circus and Trafalgar Square BB

BC

Buses towards Stop

Exit 2


읽기쉬운 런던의 영향

제3의 기관 (Accent, Colin Buchanan 외) 에서 프로토타입에 대한 평가 조사 실행

행동 관찰기능 테스트 포용성 테스트

85% 만족도16% 의 시간 단축 - Bond Street 지역

길을 잃었다는 응답자가 6% 에서 4%로 줄었음

자기 위치 확인 가능 응답자가 9% 에서 15% 로 증가

49% 새 정보 시스템을 인지

62% 더 걷고 싶게끔 만들어졌다고 응답91% 도시 전역에 확대 찬성

38

현재 Mayfair 와 West End 지역 (첫 프로토타입 설치 지역에서 확대 설치)Covent Garden / Holborn / South Bank / Richmond / Twickenham대략 현재까지 300개의 설치물


읽기쉬운 런던 현황과 미래

39

향후 2012년까지 런던 중심지와 올림픽 지역으로 확장 그 후 런던의 각각 분산된 외곽 중심지로 확장 계획

kidp 와 읽기 쉬운 한국 브레인스토밍


신/구 주소 체계신구 주소 체계가 혼용되고 있으며

효과적인 정보 표기 시스템 구축에 걸림돌

큰 그림에서 시각/정보/커뮤니케이션 디자인적인 접근이 필요함


42



주소 전달 체계

“사당역 6번 출구로 내려서 쭉 오시다 우리은행 지점과 TGI Friday 레스토랑 중간, 왼편에 위치해 있습니다”

주소 전달 체계에 있어서 실생활에서 비효율을 초래

각 웹사이트 마다 약도가 그 증거

일상 생활에서 대로변에서 한 골목만 들어가면 자기 위치가 어디인지 20단어 이하로 설명하는것이 힘듦

43


공공 지명의 사적 지명화“뱅뱅 사거리” “일동제약 사거리” “강남 교보 사거리”


44


세계 어느 도시보다 빠르게 변하고 있는 한국에서 어떻게 효과적으로 정보 표시 시스템을 관리할 것인가


45

효과적인 외국어 시각 전략 수립



46

어떻게 배치할 것인가 교정

어떤 이름들이 외국어로 표기되는가 외국인들의 입장에서 적절하게 표현된 단어인가

고층 상권은 효과적인 지도 표기를 어렵게 함


2층 3층에도 상권이 형성되어 있고 따라서 2층 3층에도 지리 정보가 쌓여있는 한국의 특성상 이에 걸맞는 정보 표시 형식 방안 고민


47



48

정보 표시 시스템의 컨트롤 타워

설치하는 표시판 만큼 제거하는 표지판도 있어야

레지블 런던 19개 설치하면서 40개 제거

브리스톨에서는 200개 제거

8/8

감사합니다[email protected]

mailto:[email protected]

mailto:[email protected]

20101117 legible london_pt_101117_for_kidp_aig김경모

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Transcript of 20101117 legible london_pt_101117_for_kidp_aig김경모