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Our Stylish Group Buying Life!

2010/07/27

AHN SEUNGHAE, Tuangou Evangelist

WWW.LETYO.COM



-2-2010 WWW.LETYO.COM All rights reserved. Our Stylish Group Buying Life!

Origin: – China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team

buying or group buying (also known as store mobbing). Tuangou market originated

by meituan.com, the second but the most successful Groupon.com clone in China. Concept:

– Selling very limited number of service voucher or product within a limited timewith extremely discounted price

Key Features of China’s Group buying – Number of selling items: Normally one, and often sells several items

–Reselling same Items: Sometimes, one site sells same item several times, and alsoseveral sites sell one item at different time period.

– Selling Time period: Normally one day, and often sells several days to weeks

– Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.

Types of China’s Group buying:

– Service type: Service oriented traditional Group buying, dealing service such as Spa,restaurant, and so on.

– Product type: Selling products with very cheap price within limited time. It seemssimilar with Woot.com, but actually adopts Groupon site style.

– Hybrid type: One company provides both service and products at one site, or attwo different sites.




Pure Group buying:

Community, SNS, Consumer Info., and so on

EC

Portals

–Sohu.com( )




China’s Group buying market Major Events 2010/01/16 Manzuo.com, the first Group buying trial

2010/03/04 Meituan.com, Opened the era of Group buying in China

2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site

2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site 2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market

2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market

2010/06/09 Lashou.com expanded to 100 cities in China

2010/06/10 Ayatuan.com received 110 Million CNY Investment

2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market(Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day

2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen

2010’ the start of China’s Group buying market

Jan Feb Mar Apr JulJunMay




More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input,

there might be more than 1000 Tuangou web sites in China.

Compound monthly growth rate from January to July: 172%

（Source：LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206

still-not-launched or closed Tuangou web sites. 2010/07/12）




Compound monthly growth rate of number of deals from March to July: 114%

Compound monthly growth rate of number of items sold from March to July: 178%

(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou websites, including the deals from January to July 23th, 2010.)


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Compound monthly growth rate of Amount of sales from March to July: 189%




Compound monthly growth rate of Average selling price from March to July: 4%

Compound monthly growth rate of Hot Buying Index from March to July: 178%


* Hot Buying Index: Average number of Items sold per hour



Compound monthly growth rate of Average number of items sold per deal from March to July: 30%

Compound monthly growth rate of Average sales per deal from March to July: 35%




Our Stylish Group Buying Life!

20100728chinasgroupbuyingmarketletyobrief-100810150317-phpapp02

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