1320 West Main Street, Suite 120Franklin, TN 37064

Matt Largen, Director615.261.2880

matt@williamsonprospers.com

2010 Year in Review

Who were areThe Williamson County Office of Economic Development is the single point of contact for the coordination and facilitation of the continued development of the economy of Williamson County and its six municipalities.

What we doThe purpose of the Office is to grow the county’s economy and improve the quality of life of its residents by partnering with the public and private sector to encourage job and wealth creation.

How we do itThe Office markets and positions the community as an attractive investment location to a local, national and international audience, focusing on three key areas:

• Growing existing business• Recruiting new business• Nurturing a culture of entrepreneurship

Workforce ActivityRelos and expansions in 2010

HQ, Manufacturing080ExpansionFranklinTS32010

485,3852,171TOTAL

HQ37,000250ExpansionBrentwoodOHL10/14/2010

HQ19,000100ExpansionFranklinMedSolutions10/11/2010

HQ, Health Care, R&D, Manufacturing90,00075ExpansionFranklin

BioMimetic Therapeutics10/1/2010

Government115,885736RelocationFranklinIRS8/27/2010

HQ0120ExpansionBrentwoodComdata8/17/2010

Life Sciences R&D5,50010ExpansionBrentwoodAdvanced BioHealing6/23/2010

Regional HQ155,000750RelocationFranklin

Jackson National Life Insurance Company5/25/2010

Corporate Office

9,00050RelocationBrentwoodPrincipal Financial Group 4/12/2010

HQ54,0000ExpansionFranklinRenal Advantage3/16/2010

Type of OperationSquare footage

Number of New Jobs

Expansion or Relocation

City of LocationCompany Name

Date of Activity

Business ActivityJanuary 2010 – Present

How Do We Compare?Unemployment rates in the U.S.

Jackson National AnnouncementCelebrating Williamson County

Press conference and announcement of Jackson National Life Insurance’s regional HQ in Franklin which will add 750 new jobs over the next 3 years

"There wasn’t a soul in our internal decision-making process that didn’t think Nashville was the right place to come to“

– Mike Wells, COO

WilliamsonInnovates.comCultivating Entrepreneurship

2,400 business licenses in last 2 years

Find Your StoryCelebrating Entrepreneurship

WilliamsonInnovates.comMarketing Resources for Entrepreneurship

MarketingCelebrating Entrepreneurship

Ad on back of Williamson County CVB booklet in 2010 and 2011

MarketingCapturing the attention of Site Consultants

Tractor Supply Company Jackson National Life Insurance

MarketingUpdated maps to reflect marketing strategy

Updated maps to reflect marketing strategy

MarketingCelebrating Williamson County

Williamson 101

Informational brochure about the county

MarketingCelebrating Williamson County

Prospect Binder

MarketingQuarterly Newsletters

Email to 700, tweet to 742

High School IT Enrollment Initiativetarget 8th grade students who show an aptitude for information technology to enroll in the Information Technology Foundations classes

STEP 1, NOV 2010

Williamson County Career FairEntice kids to visit the IT booths and become interested in careers in IT

Filling a Workforce NeedPromote IT programs and careers in schools

CURRENT # STUDENTS FOR 2010-2011 165GOAL FOR 2011-2012 330

New RankingsWilliamson County Credentials

Where the Jobs Are (25 counties with highest job growth in past 9 years) Williamson County (20th) - Money Magazine (2010)

Best Places to LiveFranklin (66th) - Money Magazine (2010)

5 Local Schools On the Top High Schools in America ListBrentwood (213), Ravenwood (469), Franklin (1,003), Fairview (1,492), Centennial (1,605) -Newsweek (2010)

America's Richest CountiesWilliamson County (17th)(Median Income: $88,316) - Forbes (2010)

One of the Best Cities for StartupsFranklin (8th)ZoomProspector.com and Bloomberg Businessweek (2010)

1st in Personal and Family Well-BeingWilliamson County ranks #1 in TN scoring a perfect 10- Tennessee Advisory Commission on Intergovernmental Relations (2010)

Healthiest County in Tennessee- National County Health Rankings, University of Wisconsin’s Population Health Institute and Robert Wood Johnson Foundation (2010)

Tennessee's most business-friendly cities Brentwood (3rd), Spring Hill (4th), Franklin (5th) - The Tennessee Center for Policy Research (2010)

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Press and Social MediaConnecting with the community and beyond

DemographicsNew #’s released fall 2010

DemographicsNew #’s released fall 2010

All demographics broken into cities on www.WilliamsonProspers.com in the Data Center

Economic DiversityClosely mirrors US economy

1. Promote education Marketing Focus IT Enrollment Initiative

2. Continue to improve regional and sub-regional cooperation Rotating Council Meetings Nashville Health Care Council, Nashville Tech Council, P2010

3. Strong existing business program Case Study Room for Improvement

4. Recruit targeted business sectors (HQ, Health Care, IT, Energy Technology) Marketing directed at prospects and consultants Partnerships at ECD and Nashville Chamber Tennessee Economic Partnership Board Seat

5. Sell economic development vision to all communities Continuous Process

Who is growing jobs?

2009 Population Estimates Net Job Change in the Nashville Area

2004 to 2009

Nashville Area Chamber of Commerce Workforce Study, Aug 2010

21,899