2010 West Coast Green Conference Guide

WELCOME TO WEST COAST GREEN 2010! If you are holding this conference guide today, I congratulate you for being a part of a groundswell of positive change. It is a privilege to be here with you at this time of tremendous opportunity. Together, we represent a growing human network dedicated to ingenious and inspired solutions.

Our conference is designed to be a reflection of the enormous potential within each of us and to provide groundbreaking strategies coupled with fuel for the human spirit. We recognize that innovation is the foundation on which all future forward ideas must be built. To underscore its importance, our theme this year is - The Power of Ten - which celebrates the exponential change generated by collective intelligence. This is the externalization of an inner truth: that we are undeniably connected as one planet and one people. Therefore, it is only fitting that we gather here to celebrate human inventiveness, knowing that there is infinite power in innovation and right action.

On behalf of my team, we stand humbly before you, connected to and cognizant of all who have dared to think differently, taken the other path and in doing so did nothing short of improving our world to the power of ten.

With tremendous gratitude and respect for the infinite and irreplaceable person that you are.

1WELCOME

Daniel Hinds Program Associate

Diane LoviglioInnovation Pipeline Curator

Emily Busch Volunteer Coordinator

Evan SilverJr. Controller and Office Manager

Gwen GordonCopywriter

Jackie Marquez Sales Liason

Jonathan Solomon Advising CFO

Jonathan Reese Exhibits Director

Joni Moss Sponsorships & Exhibits

Kailani Swenson Communications Director

Karen Jackson Chief Development Officer

Mary Ann Gallagher Chief Education Officer

Melissa Wee Innovation Pipeline Liason

Michael HewittCommunications Liason

Mike Edelhart Stategic Sales

Monica RennerSwiss Army Knife

Sarah ApplemanSponsorship Coordinator

Seth Chanin Sales Manager

Seth RosenblattChief Financial Officer

Shelley Lamar Controller

Tyler YoungArt Director

Abby MonroeProduction Manager

Andy MannleEducation Director

Beth Whiteley VP Marketing

Brian DugganDirector of Thought Leadership Programs

Celia CanfieldChief Development Advisor

Chloe ByruckStrategic Marketing Advisor

Craig Russom Corporate SponsorshipDirector

Christi Graham Founder & CEO

Office of the Mayor Gavin Newsom City & County of San Francisco

GREETINGS FROM THE MAYOR OF SAN FRANCISCO On behalf of the City and County of San Francisco, it is my great pleasure to host West Coast Green 2010, the world’s leading conference on green innovation for the built environment. The importance of greening our cities has never been clearer. Sustainably constructed buildings are critical to everybody’s health. They preserve natural resources, minimize personal health risks, and mitigate climate change. But it can’t stop there. Buildings are just one facet of the complex system that constitutes the whole built environment – from transportation to utilities to waste treatment. I’m very encouraged to see events like West Coast Green that enable every component of the system to meet in one place and find the best solutions together. Bringing all our resources to building the smartest, most sustainable cities possible is one of the best investments we can make. San Francisco has long been a leader in the green economy with one of the most aggressive programs in the country for green building standards in the private commercial and residential sectors interfacing with the clean energy and clean technology sectors to develop innovative solutions for some of our biggest environmental challenges. If you want to be part of this effort, you’re in the right place. West Coast Green leads the way in showcasing the best thinking of our time and plants the seeds for some of the best solutions in our future. You are the key to spreading this important information. Welcome to San Francisco, and enjoy the conference! With warmest regards,

Gavin Newsom Mayor

3TABLE OF CONTENTS

Event At-A-Glance Special Acknowledgments Sponsors + Partners Highlighted Events and Experiences

Educational Tracks Session Schedules Session Abstracts Book Signing Schedule

Urban Ag Showgarden Innovation Pipeline Exhibitor Directory Maps

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Navigate using the West Coast Green 2010 iPhone App! Just go to the app store and search for West Coast Green.

Use it to tweet and review sessions! Don’t forget to use @westcoastgreen and #wcg10

To learn more, visit pge.com

We can do thisTM

by looking forsolutions highand low.At PG&E we are leading by example, and working with customers to ensure a clean and sustainable energy future. That means investing in alternative resources like solar, wind, wave, and methane capture, and making our grid smarter and more efficient.

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5SCHEDULE AT-A-GLANCE

Continental Breakfast & NetworkingOrientation WorkshopOpening KeynoteTradeshow Floor OpensConference SessionsLunchOrganic Beverage Tasting Conference SessionsOpening Night Floor Party!

Continental Breakfast & NetworkingOrientation WorkshopOpening KeynoteTradeshow Floor OpensConference SessionsLunchOrganic Beverage TastingConference SessionsTradeshow Floor ClosesParty to the Power of 10 - Official VIP Party!

Continental Breakfast & NetworkingOrientation WorkshopOpening KeynoteTradeshow Floor OpensConference SessionsLunchOrganic Beverage TastingConference SessionsTradeshow Floor Closes

7:00-9:007:30-8:30

9:00-11:0010:00

11:30-12:3012:30-1:301:00 - 5:00

1:30-6:00 6:00-8:00

7:00-9:007:30-8:30

9:00-11:0010:00

11:30-12:3012:30-1:301:00 - 5:00

1:30-6:006:00

6:00-9:00

7:00-9007:30-8:30

9:00-11:0010:00

11:30-12:3012:30-1:30

1:00-5:001:30-4:00

3:00

THURSDAY SEPTEMBER 30

FRIDAY OCTOBER 1

SATURDAY OCTOBER 2

The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built

responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the

stories of people who will be empowered to live healthy, safe and sustainable lives.

The Home Depot Foundation IS COMMITTED TO

building healthy communities AND WE

PROUDLY SUPPORT West Coast Green

www.homedepotfoundation.org

OUR PLEDGE: $400 million • 100,000 homes • 3 million trees

7ACKNOWLEDGEMENTS

A HEARTFELT SPECIAL THANK YOU TO THE FOLLOWING… PANAMA BARTHOLOMY – for his wicked sharp mind and good humor – always

RICK BARSOTTI & SEAN DUNN OF GROOVE11 – for their leadership and support

MARCUS BYRUCK – for instilling systems thinking into Chloe Byruck

JOSIAH CAIN – for embodying the West Coast Green spirit and creating it on a massive scale for everyone to experience

CELIA CANFIELD – for her profound generosity and dedication to transforming business into a catalyst for positive change

ERIC COREY FREED – for always saying the most offensive things possible

GARY & BARBARA GERBER OF SUN LIGHT & POWER CO – for believing in the possibility of West Coast Green

ADRIENNE HUNTER OF IBM – for her tremendous attention to detail and commitment to creating a powerful partnership

DAVID JOHNSTON – for having great taste in Scotch, and helping to create powerful new ways of operating

MICHELLE KAUFMANN – for her humor, insight, passion and for bringing back “it’s gonna be great!”

TOM KAVANAUGH – for brilliantly helping us tell our story

MARK PALMER OF THE CITY & COUNTY OF SAN FRANCISCO – for his unwavering commitment to making San Francisco a leader in sustainability

MARZIE SALARIE OF INTEL – for her genuine enthusiasm and ability to orchestrate all the elements of our partnership

MATT SCHWARTZ – for his passion around affordable community housing

NEHEMIAH STONE – for his brilliant leadership in helping us convene a dynamic group of leaders for our inaugural Retrofit Summit

TYLER YOUNG – for being such a rock star and inspiring us all

REX NORTHERN & KATIE ROBERTS OF CTO – for lending their vast knowledge of Clean Tech

MICHAEL OLMSTEAD AND THE ENTIRE E2K TEAM – for managing all of the logistics of making magic

BILL SANDHERR & ANAH CORLEY OF STETSON CONVENTION SERVICES – for being the greenest general service provider in the country and an absolute delight to work with

CHRIS WAUGH OF IDEO – for indulging in the monstrous creative process of producing WCG

JERELYN & ALEX WILSON OF BUILDINGGREEN – for their valuable partnership & industry expertise. Congrats Alex for winning the Hanley Wood award!

ALL OUR FABULOUS VOLUNTEERS! – for being the glue that holds the experience together

THANK YOU TO THESE GENEROUS PEOPLE FOR PROVIDING SUPPORT AND ALLOWING WEST COAST GREEN TO FLOURISH

ROB DAHLBO ✦ SUSAN GRAHAM ✦ MAURICE KANBAR ✦ CARLO FEDERICONI ✦ WILLIAM & DIANE COBERT

WITH VERY SPECIAL DEDICATION TO MARTA GRAHAM – the amazing woman who has been an angel in so many ways to West Coast Green, and who is the most graceful and powerful source of it all.

Be part of thefastest growing industry on the planetBy owning the local ‘SuperGreen Solutions franchise you will be helping to make the world a better place. If you have drive, enthusiasm and commitment and are interested in energy effi ciency, this could be the business of your dreams. As a ‘SuperGreen’ franchisee you will have acess to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique.As the cost of energy rises and the growing demand for Energy Effi cient Products spirals you will be at the forefront and will become the local ‘one stop’ Energy Effi cient shop in your areaas part of an ever increasing store chain across the USA.

For more information about SuperGreen Solutions franchises contact Tony Foley on888-504-2588 Toll free or visit www.supergreensolutions.com and click the franchise link.

NEWS FLASH....

World launch of the ‘SuperGreen’

Free download iPhone application

at West Coast Green.SuperGreen’s product partners include:

www.sdi-insulation.com

SUPPLIES AND INSTALLS:ATTIC, FLOOR, & INTERIOR / EXTERIOR WALL INSULATIONSPRAY FOAM INSULATIONBATT/BLOWN INSULATIONINSULATION REMOVALSFIREPLACES

“The Most Sustainable Energy is Saved Energy”

ENERGYcentrix PartnersTM

(650) 685-5500

www.energycentrix.com

RESIDENTIAL / COMMERCIALNEW CONSTRUCTION / REMODELINSULATION REMOVALSSPRAY FOAM SPECIALISTS

YOUR FULL SERVICE INSULATION CONTRACTOR

Visit our ENERGYcentrix Model Home located atthe front of the exhibit hall

is Saved Energy”

BRINGING ALL SUSTAINABLE & RENEWABLE SOLUTIONS TOGETHER

WE ARE PROUD AND HONORED TO BE SPONSORED BY THESE LEADERS

9SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS









10 CONTRIBUTING SPONSORS

11PARTNERS

EDUCATIONAL PARTNERS

TOP INDUSTRY PARTNERS

OUTREACH PARTNERS

MEDIA PARTNERS

12 HIGHLIGHTED EXPERIENCES

THURSDAY, FRIDAY & SATURDAY HERBST PAVILIONGet your work on! Enjoy laptop stations, printers, and speedy internet access.Made possible by Dell

WATER STATIONS

ASK THE EXPERTTHURSDAY, FRIDAY & SATURDAYBACK OF FESTIVAL PAVILION We dare you to stump these experts with your most advanced ques-tions. Representatives from the EPA, the Forest Stewardship Council, Build it Green and others will be there to field your questions and hit answers out of the park. Pay these booths a visit!

INNOVATION PIPELINE

ALL DAY THURSDAY, FRIDAY & SATURDAY MULTIPLE LOCATIONSVisit a hosted water station for complimentary tastes and unlimited refills of local water–the best in town. Pick up a glass and silicone Lifefactory water bottle while you’re at it to carry your delicious tap water with you as you go.Brought to you by

URBAN AG SHOWGARDENALL DAY THURSDAY, FRIDAY & SATURDAYBETWEEN HERBST & FESTIVAL PAVILIONSCheck out the next wave of agriculture - it’s happening right here in the city.See page 38 for more information.Made possible by Design Ecology and partners. CYBER CAFÉ

ENERGY CENTRICS DEMOALL DAY THURSDAY, FRIDAY & SATURDAY OUTSIDE FESTIVAL PAVILIONSDI Energy Centrics demonstration. Experience green building envelope products and systems first hand.Made possible by

ALL DAY THURSDAY, FRIDAY & SATURDAY - FESTIVAL PAVILIONWe have scoured the earth to curate an incredible exhibit with smart products that are sure to stretch your imagination. These cutting-edge, progressive solutions give a glimpse of an abundant, efficient future. All these brilliant technologies and products are in early stages of development so come witness the innovation before it hits the market.Powered by Fast Company and Intel

13HIGHLIGHTED EVENTS

THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM HERBST PAVILIONEnjoy a complimentary drink in eco-groovy style! Digest the abundance of the day in a mobile party-unit made out of a recycled shipping container complete with white leather couches, full stereo and bar. Made possible by Boxman Studios and our Beverage Sponsors

ALL DAY THURSDAY, FRIDAY & SATURDAY IN FRONT OF FESTIVAL PAVILIONEnjoy free wi-fi on a solar powered Intelligent Transport bus from Bauers! Demonstrating an eco-commuting alternative, the lush chairs and worktables are aboard Gary Bauers fleet of bio-diesel and propane vehicles.Sponsored by

THUSRDAY, 6:00–8:00PM FESTIVAL PAVILIONRub elbows with your heroes and network with your colleagues at this party that includes everyone that’s a part of West Coast Green. Been hanging out in sessions all day? This is your op-portunity to check out the action on the floor. Remember to tear yourself away from the good conversation and the organic tast-ings to catch the sunset behind the Golden Gate Bridge.Made possible by our Beverage Sponsors

MEET YOUR FAVORITE AUTHORTHURSDAY, FRIDAY & SATURDAY FESTIVAL PAVILION BOOKSTORE & HERBST PAVILION THEATERBlown away by that keynote? You can meet the author, buy the book and get it signed right here. The bookstore carries books from the speakers as well as the most exciting publications in the field. See page 36 for the book-signing schedule.

THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM MEZZANINE IN FESTIVAL PAVILION

Make your way to the Mezzanine for a complimentary taste of organic beverages plus a stunning view of the bay. Meet other gregarious attendees while tasting solar-powered brew or organic wine! Want more than a few sips? Purchase a commemorative West Coast Green glass and get unlimited drinks for free, compliments of the team.Made possible by our Beverage Sponsors

ORGANIC TASTING GARDEN

PARTY TO THE POWER OF 10- THE OFFICIAL VIP EVENTFRIDAY, 6:00PM MIDNIGHT HERBST LOUNGE, HERBST PAVILIONWelcome to the after party for all conference attendees, speakers, and VIPs.

OPENING NIGHT FLOOR PARTY

PARTY IN A BOX

MOBILE WI-FI HOT SPOT

14 EDUCATIONAL TRACKS

Energy + H20Alternative Energy Generation I Distributed Renewable Energy I Water & Energy Nexus I Ecological Bionics I EPA Water-Saving Program I Tech Tools for Transformation: BIM & Energy Modeling

Panama Bartholomy, Advisor to Commissioner Douglas, California Energy CommissionWill Sarni, Founder & CEO, DOMANIKristina Skierka, Senior Advisor, EnergyEfficiency Strategic Plan, California Public Utilities Commission

Education Partner:

Donald Simon, Attorney, Wendel, Rosen, Black & DeanCelia Canfield, Chief Development Advisor, West Coast GreenGil Friend, CEO, Natural Logic, Inc.

Education Partner:

CLAIM YOUR AIA CONTINUING EDUCATION UNITSHow to receive learning units

• Provide your AIA membership number when you register for the conference, or onsite at any registration booth. • Have the room attendants log your information upon entering approved sessions. • Records for eligible participants will be reported to the AIA immediately following the conference and will be available three weeks after the conference.

Meets AIA/CES criteria Meets AIA/CES criteria for health, safety, & welfare units

Dan Kammen, Director, Transportation Sustainability Research Center, and Professor, UC BerkeleyAndy Tang, Senior Director, Integrated Demand-side Management Products, PG&ELorie Wigle, GM, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel

Education Partner:

Smart Grid = Smart CitiesIntelligent Systems for Energy & Communication I Embedding Intelligence into the Built Environment I Smart Grid & EVs I Multi-Modal Transportation I Smart Meters, Dashboards, and Metrics I Building Energy Management Systems

Better Business, Branding & Social InnovationEmerging Business Models | Financing the Clean Economy | Strategies for Social Innovation | Crowdsourcing | “Slacktivism” | Web 2.0 | Best Practices for the New Econo-my | Making Green Business Smart Business | Marketing with Meaning | Innovative and Transformative Corporate Messeging

EDUCATIONAL TRACKS & ADVISORS

15EDUCATIONAL TRACKS

A NOTE FROM OUR EDUCATION DIRECTORAs the pace of change has accelerated, West Coast Green has evolved to stay ahead of the curve. From our beginning, five years ago, with greener building materials and design, we have grown to incorporate clean technology, energy policy, emerging business models and now the smart grid and electric vehicles. Each year we put our finger on the pulse and craft a program about what’s pushing the needle of human potential, constantly exploring ways to tap the power of innovation and entrepreneurship to build vibrant, resilient communities.

This year we’re addressing scalable solutions and exploring the Power of 10! There’s power in the 10% improvements we can each make in our daily lives, and power in the 10X solutions that can transform all our lives. So this year we honor both capability and possibility by asking: “What’s Your Power of Ten?” At West Coast Green our power is to have 100 speakers hold 1000 conversations that inspire 10,000 people to make a positive difference. So our power is really YOUR power. It is all of our partners, advisors, sponsors, faculty and attendees who bring West Coast Green to life, and we thank you all for creating it with us.

Enjoy!

Andy Mannle Education Director

Future Communities 4.0Zero Energy Building I Passive & Prefab Housing I Urban Agriculture I Cross-Sector Integration: Technology, Transportation & Infrastructure I Integrative Design I 2011 CalGreen Building Code I Retrofit Programs I Gaming for Real World Positive Impact

Mark Palmer, Municipal Green Building Coordinator, San Francisco Dept of the EnvironmentTim Block, Program Manager, the Home Depot FoundationRich Lechner, Vice President, Energy & Environment, IBM

Education Partner:

Entrepreneurship TrainingHow to Develop Your Great Idea I Creating a Business Plan I Building a Team I Getting Funding I Sales, Marketing & Branding

Jon Bonanno, CIO, Sustainable PowerAssetsKathleen Gilligan, Partner & Co-Founder, EcoStrategy Group

Education Partner:

Cool Tech & Hot ProductsHot New Green Building Materials I Innovative Products & Technologies-Local & Global

Alex Wilson, Founder & Executive Editor, BuildingGreen, LLCDiane Loviglio, VP Business Development & Co-Founder, Wattbot

Education Partner:

16 THURSDAY SCHEDULEHERBST PAVILION SOUTHSIDE THEATER C370 C260 C362 C210 C235

8:00- 9:00

Breakfast & Networking West Coast Green Newcomers Orientation

9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONVan Jones, Senior Fellow, Center for American Progress & Founder, Green for All

Doug Davis, Vice President, Intel Architecture Group, Intel Corporation

William McDonough, Principal, William McDonough + Partners/MBDC

11:30- 12:30

Technology’s Role in Developing the Integrated Cities of TomorrowLorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Computing InitiativeAndrew Tang, Senior Director, Integrated Demand-side Management Products, PG&E Jeff Hammarlund, Professor & Senior Research Fellow, Portland State UniversityClark Brockman, Director of Sustainability Resources Group, SERA ArchitectsAndres Carvallo, Executive Vice President & Chief Strategy Officer, GridnetJason Wolf, Vice President, Better Place North America

Smart Grid Meets Smart BuildingsRich Lechner, Vice President, Energy & Environment, IBM

John Kennedy, Senior Manager, Sustainable Analysis Products, Autodesk

Alan Bright, Senior Vice President & Design Principal, HOK

Jeff St. John, Clean Tech Analyst, Writer, GigaOm Pro

Using Prefab to Get to Net ZeroNaomi Porat, CEO, ZETA Communities

David Johnston, President, What’s Working, Inc.

Dan Smith, Principal Architect, DSA Architects

Norbert Klebl, CEO, GEOS Neighborhood

Critical Success Factors for Startups

Cathy Chiu, Principal, Falcon Group

Systems Principles for Sustainable UrbanismJim Heid, Founder, UrbanGreen

Women’s Ways of Leadership in Sustainable DesignKira Gould, Director of Communications, William McDonough + Partners; Lynn N. Simon, FAIA, President, Simon & Associates, Inc; Christi Graham, President & CEO, West Coast Green; Valerie Casey, Founder & Executive Director, Designers Accord; Carrie Meinburg Burke, Principal, CMB Architecture + Industrial Design

Water Wise GuysPeter Yost, Director, Residential Services, BuildingGreen, LLC

Alex Wilson, Founder & Executive Editor, BuildingGreen,LLC

Lunch Break

1:30- 2:30

William McDonough: Unplugged

William McDonough, Founder, William McDonough + Partners

Power Up! Changing the Real World with Games

Mathias Crawford, Research Manager,Institute for the Future

Byron Reeves, Professor, Co-Director, H-STAR Institute of Human Sciences & Technologies Advanced Research, Stanford University

Can Utilities Be Sustainable?Lara Ettenson, Director of CA Energy Efficiency Policy, Natural Resources Defense Council; Jack Sahl, Director, Environment & Resource Sustainability, Southern CA Edison; Jim Parks, Program Manager, Energy R&D, Sacramento Municipal Utility District; Jeanne Clinton, Manager, Energy Division. CA Public Utilities Commission; PG&E Representative: TBD

Financial Preparation & ExpectationsJeff Burkland, CFO, Burkland Consulting

Successful Residential Retrofit Programs: Lessons From the Field

Jared Asch, National Director, Efficiency First

Edward Thomas, Vice President, EGIA

Gail Brownell, Environmental Engineer, Efficiency First

Innovation Pipeline - Stories from the Trenches!Diane Loviglio, VP Business Development & Co-Founder, Wattbot; Gail Loos, Founder, GreenCycler; Rory Faber, President, Stramit Strawboard; Laurie Anderson, VP Sales & Marketing, Mage Water Management; Mirco Richardson, Director Business Development, MAGE Industrie Holding AG

Community-Scale Graywater- Unprecedented InnovationPaul Kephart, CEO, Rana Creek

Raphael Garcia, Project Manager, Rana Creek

3:00- 4:00

Engage 360: California’s NewClean Energy Brand and Social Movement PlatformAnne Dougherty, Project Manager, Opinion Dynamics Corporation

Tom Zara, Executive Director, Strategy, Interbrand

Hunter Marshall, Senior VP, Strategic Planning Director, DraftFCB

Power of 10: Making Change Exponential!James Hanusa, 350 Advocate, Change Collective

Nils Moe, Sustainability Advisor, City of Berkeley

Melanie Nutter, Director, SF Dept of Environment

Sales, Marketing & BrandingJoe Preis, President, Longitude Properties, Inc.

Products & Trends in GreenBuildingAlex Wilson, Founder & Executive Editor, BuildingGreen, LLC

Business Strategies for Meeting Water ChallengesTom Cooper, Corporate Water Programs Manager, Intel

William Sarni, Founder & CEO, Domani

Celia Canfield, Chief Development Advisor, West Coast Green

Michael Law, Managing Director, CA, Ogilvy PR

Cities As AcceleratorsScott Green, Clean Tech/Regional Policy Officer, City of San Jose; Patricia Novick, Director of Health Programs, Erie Neighborhood House; Chad Riley, Director of Finance & Strategy, Living City Block; Andrew Watterson, Chief of Sustainability,City of Cleveland; Sarah Isabel Parriott, Sustainability Project Manager, Paladin Law Group, LLP

4:30- 6:00

Seeing Beyond the Glare ofEco-BlingPeter Pfeiffer, Principal, Barley & Pfeiffer Architects

Home Energy Management- The Smart Home of the FutureKatie Fehrenbacher, Cleantech Editor, GigaOM.com; Ryan Parker, Director of Mar-keting, Intel; Kristi Burrows, Director, Cus-tomer Insights & Strategy, Best Buy Inc.; Dennis Kyle, Tendril; Jana Corey, Director of Integrated Demand-Side Management Policy Planning (IDSM), PG&E

Private & Public Funding OptionsJon Bonanno, CIO, Sustainable Power Assets

Philip Koos, Director, PricewaterhouseCoopers LLP

Smarter Buildings for a Sustainable FutureRich Lechner, Vice President Energy & Environment, IBMDave Bartlett, VP, Industry Solutions, IBMPeter Williams, CTO, Big Green Innova-tions, IBMDiscussion led by IBM Executives & Invited Subject Matter Experts

After the Launch: Achieving Market Success in the Clean EconomyJeff Weinberger, Principal, DS3Consulting; William Sarni, Founder & CEO, DOMANI Cindy Jennings, VP Marketing & Client Brand Strategy, Cohn Marketing Anneke Seley, CEO, Phone Works

Play a Serious Game for More Sustainable LivingJim Heid, Founder, UrbanGreen

Lisa Michelle Galley, Managing Principal, Galley Eco Capital LLC

6:00-8:00

Opening Night Floor Party

FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES

Festival PavilionRub elbows with your heroes and network with your colleagues at this party that includes everyone who is a part of West Coast green. Been hanging out in sessions all day? This is your opportunity to check out the action on the floor. Tip: Remember to tear yourself away from the good conversation and the organic tastings to catch the sunset.

17THURSDAY SCHEDULEHERBST PAVILION SOUTHSIDE THEATER C370 C260 C362 C210 C235

8:00- 9:00


9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONVan Jones, Senior Fellow, Center for American Progress & Founder, Green for All

Doug Davis, Vice President, Intel Architecture Group, Intel Corporation

William McDonough, Principal, William McDonough + Partners/MBDC

11:30- 12:30

Technology’s Role in Developing the Integrated Cities of TomorrowLorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Computing InitiativeAndrew Tang, Senior Director, Integrated Demand-side Management Products, PG&E Jeff Hammarlund, Professor & Senior Research Fellow, Portland State UniversityClark Brockman, Director of Sustainability Resources Group, SERA ArchitectsAndres Carvallo, Executive Vice President & Chief Strategy Officer, GridnetJason Wolf, Vice President, Better Place North America

Smart Grid Meets Smart BuildingsRich Lechner, Vice President, Energy & Environment, IBM

John Kennedy, Senior Manager, Sustainable Analysis Products, Autodesk

Alan Bright, Senior Vice President & Design Principal, HOK

Jeff St. John, Clean Tech Analyst, Writer, GigaOm Pro

Using Prefab to Get to Net ZeroNaomi Porat, CEO, ZETA Communities


Dan Smith, Principal Architect, DSA Architects

Norbert Klebl, CEO, GEOS Neighborhood

Critical Success Factors for Startups

Cathy Chiu, Principal, Falcon Group

Systems Principles for Sustainable UrbanismJim Heid, Founder, UrbanGreen

Women’s Ways of Leadership in Sustainable DesignKira Gould, Director of Communications, William McDonough + Partners; Lynn N. Simon, FAIA, President, Simon & Associates, Inc; Christi Graham, President & CEO, West Coast Green; Valerie Casey, Founder & Executive Director, Designers Accord; Carrie Meinburg Burke, Principal, CMB Architecture + Industrial Design

Water Wise GuysPeter Yost, Director, Residential Services, BuildingGreen, LLC

Alex Wilson, Founder & Executive Editor, BuildingGreen,LLC

Lunch Break

1:30- 2:30

William McDonough: Unplugged

William McDonough, Founder, William McDonough + Partners

Power Up! Changing the Real World with Games

Mathias Crawford, Research Manager,Institute for the Future

Byron Reeves, Professor, Co-Director, H-STAR Institute of Human Sciences & Technologies Advanced Research, Stanford University

Can Utilities Be Sustainable?Lara Ettenson, Director of CA Energy Efficiency Policy, Natural Resources Defense Council; Jack Sahl, Director, Environment & Resource Sustainability, Southern CA Edison; Jim Parks, Program Manager, Energy R&D, Sacramento Municipal Utility District; Jeanne Clinton, Manager, Energy Division. CA Public Utilities Commission; PG&E Representative: TBD

Financial Preparation & ExpectationsJeff Burkland, CFO, Burkland Consulting

Successful Residential Retrofit Programs: Lessons From the Field

Jared Asch, National Director, Efficiency First

Edward Thomas, Vice President, EGIA

Gail Brownell, Environmental Engineer, Efficiency First

Innovation Pipeline - Stories from the Trenches!Diane Loviglio, VP Business Development & Co-Founder, Wattbot; Gail Loos, Founder, GreenCycler; Rory Faber, President, Stramit Strawboard; Laurie Anderson, VP Sales & Marketing, Mage Water Management; Mirco Richardson, Director Business Development, MAGE Industrie Holding AG

Community-Scale Graywater- Unprecedented InnovationPaul Kephart, CEO, Rana Creek

Raphael Garcia, Project Manager, Rana Creek

3:00- 4:00

Engage 360: California’s NewClean Energy Brand and Social Movement PlatformAnne Dougherty, Project Manager, Opinion Dynamics Corporation

Tom Zara, Executive Director, Strategy, Interbrand

Hunter Marshall, Senior VP, Strategic Planning Director, DraftFCB

Power of 10: Making Change Exponential!James Hanusa, 350 Advocate, Change Collective

Nils Moe, Sustainability Advisor, City of Berkeley

Melanie Nutter, Director, SF Dept of Environment

Sales, Marketing & BrandingJoe Preis, President, Longitude Properties, Inc.

Products & Trends in GreenBuildingAlex Wilson, Founder & Executive Editor, BuildingGreen, LLC

Business Strategies for Meeting Water ChallengesTom Cooper, Corporate Water Programs Manager, Intel

William Sarni, Founder & CEO, Domani

Celia Canfield, Chief Development Advisor, West Coast Green

Michael Law, Managing Director, CA, Ogilvy PR

Cities As AcceleratorsScott Green, Clean Tech/Regional Policy Officer, City of San Jose; Patricia Novick, Director of Health Programs, Erie Neighborhood House; Chad Riley, Director of Finance & Strategy, Living City Block; Andrew Watterson, Chief of Sustainability,City of Cleveland; Sarah Isabel Parriott, Sustainability Project Manager, Paladin Law Group, LLP

4:30- 6:00

Seeing Beyond the Glare ofEco-BlingPeter Pfeiffer, Principal, Barley & Pfeiffer Architects

Home Energy Management- The Smart Home of the FutureKatie Fehrenbacher, Cleantech Editor, GigaOM.com; Ryan Parker, Director of Mar-keting, Intel; Kristi Burrows, Director, Cus-tomer Insights & Strategy, Best Buy Inc.; Dennis Kyle, Tendril; Jana Corey, Director of Integrated Demand-Side Management Policy Planning (IDSM), PG&E

Private & Public Funding OptionsJon Bonanno, CIO, Sustainable Power Assets

Philip Koos, Director, PricewaterhouseCoopers LLP

Smarter Buildings for a Sustainable FutureRich Lechner, Vice President Energy & Environment, IBMDave Bartlett, VP, Industry Solutions, IBMPeter Williams, CTO, Big Green Innova-tions, IBMDiscussion led by IBM Executives & Invited Subject Matter Experts

After the Launch: Achieving Market Success in the Clean EconomyJeff Weinberger, Principal, DS3Consulting; William Sarni, Founder & CEO, DOMANI Cindy Jennings, VP Marketing & Client Brand Strategy, Cohn Marketing Anneke Seley, CEO, Phone Works

Play a Serious Game for More Sustainable LivingJim Heid, Founder, UrbanGreen

Lisa Michelle Galley, Managing Principal, Galley Eco Capital LLC

6:00-8:00

Opening Night Floor Party

BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS

Festival PavilionRub elbows with your heroes and network with your colleagues at this party that includes everyone who is a part of West Coast green. Been hanging out in sessions all day? This is your opportunity to check out the action on the floor. Tip: Remember to tear yourself away from the good conversation and the organic tastings to catch the sunset.

18 FRIDAY SCHEDULEHERBST PAVILION SOUTH SIDETHEATER C370 C260 C362 C210 C235

8:00- 9:00


9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONPanama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission

Al Zollar, General Manager Tivoli Software, Software Group, IBM;

Chris Waugh, Practice Lead, Consumer Experience Design, IDEO

11:30- 12:30

The Future of PrefabMichelle Kaufmann, Principal, Michelle Kaufmann Studio

Jennifer Siegal, Founder & Principal, Office of Mobile Design

Allison Arieff, Writer, New York Times & GOOD

Anne Hand, CEO, Project Frog

How to Grow Smarter BuildingsDave Bartlett, VP, Industry Solutions, IBM

The Rise of the EcopragmatistJason Morris, Cleantech & Green Practice Lead, Schwartz Communications

VC Pitch-OffJon Bonanno, CIO, Sustainable Power Assets; Kathleen Gilligan, Partner & Co-Founder, EcoStrategy Group Anup Jacob, Partner, Virgin Green Fund; Will Coleman, Partner, Mohr Davidow Ventures; Joshua Raffaelli, Associate & Kauffman Fellow, Draper Fisher Jurvetson; David Mount, Partner, Kleiner Perkins Caufield & Byers

Deep Geek: Natural Building in the 21st Century!Bruce King, Director, Ecological BuildingNetwork

Visionary Strategies For EnergyEfficiencyKristina Skierka, Senior Advisor, EnergyEfficiency Strategic Plan, CPUCMichael Wheeler, Energy Advisor, California Public Utilities Commission Theresa Cho, Chief of Staff, Office of Commissioner Grueneich, California Public Utilities Commission

The End of Green Messaging? How Community Engagement is Superseding Corporate CommunicationAmy Skoczlas-Cole, Head of Environment & Director, Green Team, eBayAdam Werbach, Chief Sustainability Officer, Saatchi & Saatchi

Lunch Break

1:30- 2:30

Words vs. Actions: The Latest Research on Green Purchasing BehaviorSuzanne Shelton, President & CEO, Shelton Group

Distributed Solar Power For Scaling up RenewablesArno Harris, CEO, Recurrent Energy

Applied Brilliance: The Future ofCommunityDeborah Patton, Executive Director, Applied Brilliance

Jill Pilaroscia, IACC, Principal, Colour Studio, Inc

Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw;

Jerry Michalski, Founder & Guide, The REXpedition;

Susan Goltsman, Principal, MIG, Inc.

Intelligent Transportation SummitAnthony Eggert, Commissioner, California Energy Commission

Daniel Kammen, Professor, University of California, Berkeley

Transparency vs Secrecy:Charting a Course in Sustainability ReportingKathleen Gilligan, Partner & Co-Founder, EcoStrategy Group; Christina Nicholson, Director, Sustainable Development, Williams-Sonoma, Inc.; Karen Janowski, Partner, EcoStrategy Group; Peter Perrault, Green Giant, NetApp; Robin Connell, Manager of Sustainability Programs, DelMonte Foods

Net Zero Energy: Lessons Learned from Design and OperationBrad Jacobson, Senior Associate, EHDD Architects

Peter Rumsey, P.E., Principal, Integral Group

Scott Shell, Principal, EHDD Architecture

Systems Thinking for a Vibrant Future


3:00- 4:00

Designing for Positive ImpactChris Waugh, Practice Lead, Consumer Experience, IDEO

Smart Systems for FutureCommunitiesChristine Hertzog, Managing Director, Smart Grid LibraryAndrew Clark, Director of Strategy, IBM Venture Capital GroupScott Green, Clean Tech/Regional Policy Officer, City of San JoseAndrea Traber, Directoros Sustainability, KEMA Services, Inc.

Making Your Company Sexy for InvestorsRichard Lyons, Partner, Wendel, Rosen, Black & Dean

Optimizing Blended ValueCompaniesTodd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day

Multifamily Goes Platinum: Communities of LivingHomesSteve Glenn, CEO, LivingHomes

4:30- 6:00

Technology EnablingSustainabilityCarrie Freeman, Director SustainableBusiness Innovation, Intel CorpRachel Sheinbein, Principal, CMEA Capital Peter Williams, CTO, Big Green Innovations, IBMStan Wrzeski, VP & Global Director, Carbon & Climate Action, HOK GroupSteve Engler, Director, Carbon Manage-ment Services, Deloitte

Social Entrepreneurship Workshop: Developing Community Capital “Beyond Sustainability”

David Hopkins, Co-Author, The Tactics ofHope: How Social Entrepreneurs Are Changing Our World Wilford Welch, Author, The Tactics of Hope Kene Turner, President, Epilife Consulting

Forum: Designing Socially Just, Local Food SystemsAaron Lehmer, Network DevelopmentDirector, Bay Localize; Navina Khanna, HOPE Collective; Tim Block, Program Manager, The Home Depot Foundation; Jason Mark, Co-Manager Alemany Farm, Editor, Earth Island Journal.

Beer & Banter with BuildingGreenAlex Wilson, Founder & Executive Edi-tor, BuildingGreen, LLC; Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues; Peter Yost, Director, Residential Services, BuildingGreen, LLC; Bruce King, Director, Ecological Building Network

Creative Green Finance: ValuingInvestment in SustainabilityTodd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day

Joshua Levine, VP, SRI Wealth Management, Royal Bank of Canada

Bruce Cahan, President, Urban Logic

Zero Net Energy Technology for UtilitiesJordana Cammarata, Policy Analyst, California Public Utilities CommissionGregg Ander, Chief Architect, Southern CA EdisonStephen Selkowitz, Department Head, Lawrence Berkeley National Lab

6:00-9:00

Party to the Power of 10-The Official VIP EventHerbst Lounge, Herbst PavilionWelcome to the after party for full conference attendees, speakers, and VIPs. Tickets are also available for purchase at registration.


19FRIDAY SCHEDULEHERBST PAVILION SOUTH SIDETHEATER C370 C260 C362 C210 C235

8:00- 9:00


9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONPanama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission

Al Zollar, General Manager Tivoli Software, Software Group, IBM;

Chris Waugh, Practice Lead, Consumer Experience Design, IDEO

11:30- 12:30

The Future of PrefabMichelle Kaufmann, Principal, Michelle Kaufmann Studio

Jennifer Siegal, Founder & Principal, Office of Mobile Design

Allison Arieff, Writer, New York Times & GOOD

Anne Hand, CEO, Project Frog

How to Grow Smarter BuildingsDave Bartlett, VP, Industry Solutions, IBM

The Rise of the EcopragmatistJason Morris, Cleantech & Green Practice Lead, Schwartz Communications

VC Pitch-OffJon Bonanno, CIO, Sustainable Power Assets; Kathleen Gilligan, Partner & Co-Founder, EcoStrategy Group Anup Jacob, Partner, Virgin Green Fund; Will Coleman, Partner, Mohr Davidow Ventures; Joshua Raffaelli, Associate & Kauffman Fellow, Draper Fisher Jurvetson; David Mount, Partner, Kleiner Perkins Caufield & Byers

Deep Geek: Natural Building in the 21st Century!Bruce King, Director, Ecological BuildingNetwork

Visionary Strategies For EnergyEfficiencyKristina Skierka, Senior Advisor, EnergyEfficiency Strategic Plan, CPUCMichael Wheeler, Energy Advisor, California Public Utilities Commission Theresa Cho, Chief of Staff, Office of Commissioner Grueneich, California Public Utilities Commission

The End of Green Messaging? How Community Engagement is Superseding Corporate CommunicationAmy Skoczlas-Cole, Head of Environment & Director, Green Team, eBayAdam Werbach, Chief Sustainability Officer, Saatchi & Saatchi

Lunch Break

1:30- 2:30

Words vs. Actions: The Latest Research on Green Purchasing BehaviorSuzanne Shelton, President & CEO, Shelton Group

Distributed Solar Power For Scaling up RenewablesArno Harris, CEO, Recurrent Energy

Applied Brilliance: The Future ofCommunityDeborah Patton, Executive Director, Applied Brilliance

Jill Pilaroscia, IACC, Principal, Colour Studio, Inc

Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw;

Jerry Michalski, Founder & Guide, The REXpedition;

Susan Goltsman, Principal, MIG, Inc.

Intelligent Transportation SummitAnthony Eggert, Commissioner, California Energy Commission

Daniel Kammen, Professor, University of California, Berkeley

Transparency vs Secrecy:Charting a Course in Sustainability ReportingKathleen Gilligan, Partner & Co-Founder, EcoStrategy Group; Christina Nicholson, Director, Sustainable Development, Williams-Sonoma, Inc.; Karen Janowski, Partner, EcoStrategy Group; Peter Perrault, Green Giant, NetApp; Robin Connell, Manager of Sustainability Programs, DelMonte Foods

Net Zero Energy: Lessons Learned from Design and OperationBrad Jacobson, Senior Associate, EHDD Architects

Peter Rumsey, P.E., Principal, Integral Group

Scott Shell, Principal, EHDD Architecture

Systems Thinking for a Vibrant Future


3:00- 4:00

Designing for Positive ImpactChris Waugh, Practice Lead, Consumer Experience, IDEO

Smart Systems for FutureCommunitiesChristine Hertzog, Managing Director, Smart Grid LibraryAndrew Clark, Director of Strategy, IBM Venture Capital GroupScott Green, Clean Tech/Regional Policy Officer, City of San JoseAndrea Traber, Directoros Sustainability, KEMA Services, Inc.

Making Your Company Sexy for InvestorsRichard Lyons, Partner, Wendel, Rosen, Black & Dean

Optimizing Blended ValueCompaniesTodd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day

Multifamily Goes Platinum: Communities of LivingHomesSteve Glenn, CEO, LivingHomes

4:30- 6:00

Technology EnablingSustainabilityCarrie Freeman, Director SustainableBusiness Innovation, Intel CorpRachel Sheinbein, Principal, CMEA Capital Peter Williams, CTO, Big Green Innovations, IBMStan Wrzeski, VP & Global Director, Carbon & Climate Action, HOK GroupSteve Engler, Director, Carbon Manage-ment Services, Deloitte

Social Entrepreneurship Workshop: Developing Community Capital “Beyond Sustainability”

David Hopkins, Co-Author, The Tactics ofHope: How Social Entrepreneurs Are Changing Our World Wilford Welch, Author, The Tactics of Hope Kene Turner, President, Epilife Consulting

Forum: Designing Socially Just, Local Food SystemsAaron Lehmer, Network DevelopmentDirector, Bay Localize; Navina Khanna, HOPE Collective; Tim Block, Program Manager, The Home Depot Foundation; Jason Mark, Co-Manager Alemany Farm, Editor, Earth Island Journal.

Beer & Banter with BuildingGreenAlex Wilson, Founder & Executive Edi-tor, BuildingGreen, LLC; Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues; Peter Yost, Director, Residential Services, BuildingGreen, LLC; Bruce King, Director, Ecological Building Network

Creative Green Finance: ValuingInvestment in SustainabilityTodd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day

Joshua Levine, VP, SRI Wealth Management, Royal Bank of Canada

Bruce Cahan, President, Urban Logic

Zero Net Energy Technology for UtilitiesJordana Cammarata, Policy Analyst, California Public Utilities CommissionGregg Ander, Chief Architect, Southern CA EdisonStephen Selkowitz, Department Head, Lawrence Berkeley National Lab

6:00-9:00

Party to the Power of 10-The Official VIP EventHerbst Lounge, Herbst PavilionWelcome to the after party for full conference attendees, speakers, and VIPs. Tickets are also available for purchase at registration.










20 SATURDAY SCHEDULEHERBST PAVILION SOUTHSIDE THEATER C370 C260 C362 C210 C235

8:00- 9:00

Breakfast & Networking

9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONHunter Lovins, Founder & President, Natural Capitalism Solutions

Gregory Miller, Technologist & Professor, Presidio Graduate School

Caroline Casey, Host of radio show, “The Visionary Activist”, KPFA

11:30- 12:30

Spills, Sins & Starbucks: How Oil Has Negatively Altered Our Built EnvironmentEric Corey Freed, Founding Principal, organicARCHITECT

Innovate with Empathy: ShiftingWorldviews through Inspired CommunicationJohn Marshall Roberts, Founder & CEO, Worldview Learning

Reboot! Redefining Californication Darian Rodriguez Heyman, ManagingPartner, CODE Green Agency

Dan Geiger, Executive Director, USGBC, Northern California Chapter

Bonnie Nixon, Managing Partner, CODE Green Agency

Pedro Nava, CA State Assemblyman, Chairman, State Committee on CA Green Economy

Huey Johnson, Founder, Resource Renewal Institue, Founder Trust for Public Land

Clean Energy Financing: Pitfalls & Opportunities in 2011Adam Boucher, CEO, Fund Manager, Adam Capital

Liz Yager, Interim Energy & Sustainability Manager, County of Sonoma

Larry Farris, Investment and Loan Operations, Adam Capital Inc.

Danny Kennedy,Founder, Sungevity

Joe Anzalone, Senior Vice President, Commercial Banking Group Manager, New Resource Bank

Making Shift Happen: Changing Our Course From Collapse to SustainabilityMatthew Stein, Principal, Stein Design

Energy Upgrade California - Residential Retrofits go Live!Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IX

Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission

Michael Wheeler, Energy Advisor, California Public Utilities Commission

Jeff Gleeson, Senior Product Manager, Pacific Gas and Electric

Companies on a Mission: Entrepreneurial Strategies for Enlightened GrowthMike Russo, Lundquist Professor ofSustainable Management, University of Oregon

Lunch Break

1:30- 2:30

Dialogues with LuminariesDavid Johnston, President, What’s Working, Inc.

Special Guests TBD

Concentrated Sunlight: NewTechnologies for Daylighting the Building CoreLorne Whitehead, Chair, Board of Directors, SunCentral Inc.

Peter Novak, CEO, Sunflower Corp

Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture

Rubble Rising: Reconstructing Haiti from the Inside OutBruce King, Director, Ecological BuildingNetwork

Kevin Rowell, Program Director, Kleiwerks International

Putting Nature and People to Work: Ecological Public SpaceBry Sarte, Principal & CEO, Sherwood Design Engineers

Ken Hays, Partner, Kinsey Probasco Hays

Jacob Petersen, Planner, Hargreaves Associcates

Passiv Haus: Aggressive SavingsPrudence Ferreira, Principal, Integral Impact Inc.

Nabih Tahan, Founder & Architect, BauTechnologies

Graham Irwin, Principal, Essential Habitat

Multi-Modal Transportation: Solutions for Mobile UrbanismTimonie Hood, Green Building Coordinator, U.S. EPA Region 9

Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District

Jennifer Blonn, High Speed Rail Coordina-tor, U.S. EPA

Renee Rivera, Acting Executive Director, SF Bike Coalition

Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration (USDOT)

Ecological Bionics: Exploring anEcologically Integrated Urban FabricJosiah Raison Cain, Co Founder, Design Ecology


21SATURDAY SCHEDULEHERBST PAVILION SOUTHSIDE THEATER C370 C260 C362 C210 C235

8:00- 9:00

Breakfast & Networking

9:00- 11:00

OPENING KEYNOTE IN HERBST PAVILIONHunter Lovins, Founder & President, Natural Capitalism Solutions

Gregory Miller, Technologist & Professor, Presidio Graduate School

Caroline Casey, Host of radio show, “The Visionary Activist”, KPFA

11:30- 12:30

Spills, Sins & Starbucks: How Oil Has Negatively Altered Our Built EnvironmentEric Corey Freed, Founding Principal, organicARCHITECT

Innovate with Empathy: ShiftingWorldviews through Inspired CommunicationJohn Marshall Roberts, Founder & CEO, Worldview Learning

Reboot! Redefining Californication Darian Rodriguez Heyman, ManagingPartner, CODE Green Agency

Dan Geiger, Executive Director, USGBC, Northern California Chapter

Bonnie Nixon, Managing Partner, CODE Green Agency

Pedro Nava, CA State Assemblyman, Chairman, State Committee on CA Green Economy

Huey Johnson, Founder, Resource Renewal Institue, Founder Trust for Public Land

Clean Energy Financing: Pitfalls & Opportunities in 2011Adam Boucher, CEO, Fund Manager, Adam Capital

Liz Yager, Interim Energy & Sustainability Manager, County of Sonoma

Larry Farris, Investment and Loan Operations, Adam Capital Inc.

Danny Kennedy,Founder, Sungevity

Joe Anzalone, Senior Vice President, Commercial Banking Group Manager, New Resource Bank

Making Shift Happen: Changing Our Course From Collapse to SustainabilityMatthew Stein, Principal, Stein Design

Energy Upgrade California - Residential Retrofits go Live!Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IX

Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission

Michael Wheeler, Energy Advisor, California Public Utilities Commission

Jeff Gleeson, Senior Product Manager, Pacific Gas and Electric

Companies on a Mission: Entrepreneurial Strategies for Enlightened GrowthMike Russo, Lundquist Professor ofSustainable Management, University of Oregon

Lunch Break

1:30- 2:30

Dialogues with LuminariesDavid Johnston, President, What’s Working, Inc.

Special Guests TBD

Concentrated Sunlight: NewTechnologies for Daylighting the Building CoreLorne Whitehead, Chair, Board of Directors, SunCentral Inc.

Peter Novak, CEO, Sunflower Corp

Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture

Rubble Rising: Reconstructing Haiti from the Inside OutBruce King, Director, Ecological BuildingNetwork

Kevin Rowell, Program Director, Kleiwerks International

Putting Nature and People to Work: Ecological Public SpaceBry Sarte, Principal & CEO, Sherwood Design Engineers

Ken Hays, Partner, Kinsey Probasco Hays

Jacob Petersen, Planner, Hargreaves Associcates

Passiv Haus: Aggressive SavingsPrudence Ferreira, Principal, Integral Impact Inc.

Nabih Tahan, Founder & Architect, BauTechnologies

Graham Irwin, Principal, Essential Habitat

Multi-Modal Transportation: Solutions for Mobile UrbanismTimonie Hood, Green Building Coordinator, U.S. EPA Region 9

Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District

Jennifer Blonn, High Speed Rail Coordina-tor, U.S. EPA

Renee Rivera, Acting Executive Director, SF Bike Coalition

Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration (USDOT)

Ecological Bionics: Exploring anEcologically Integrated Urban FabricJosiah Raison Cain, Co Founder, Design Ecology


HERBST PAVILIONHow do we use interactive, integrated technologies to reduce resource use and improve the efficiency and interactivity of urban systems? This panel discusses how innovative technologies and smart grid applications are changing everything from water and energy systems, to urban planning, transportation, and smart buildings. Join this panel of experts in discussing how the hi-tech & healthy cities of the future are being designed today!Lorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Computing InitiativeLorie leads Intel’s Eco-Technology effort, which is focused on the sustainability leadership of Intel’s products including energy efficient performance and design for the environment. She also drives external programs related to PCs, data centers and smart grid. Lorie has been with Intel for 26 years.Andrew Tang, Senior Director, Integrated Demand-side Management Products, PG&EAndy is the Senior Director of Pacific Gas and Electric Company’s Integrated Demand-side Management Products team. His team is responsible for developing new products and programs that enhance PG&E’s large and growing portfolio of integrated customer offerings. Jason Wolf, VP North America, Better PlaceJason works within the energy and transportation ecosystems, with federal, state and local governments as well as utility, business and non-governmental stakeholders to make the vision of zero-emission EVs powered by renewable energy a reality.Clark Brockman, Director of Sustainability Resources Group, SERA ArchitectsClark is involved with almost all of SERA’s LEED projects and all of the firm’s Living Building projects. He traveled to China in March of 2008 to conduct multiple green building workshops on a US Dept of Energy grant and was a judge for the USGBC’s first annual Living Building Challenge competition at Greenbuild 2007.Jeff Hammarlund, Professor & Senior Research Fellow, Portland State UniversityAt PSU’s Executive Leadership Institute Jeff teaches a course on Planning the Smart Grid for Sustainable Communities. He is co-author of The Political Economy of Energy Policy; has been a senior manager for conservation services at Southern California Edison; and a policy analyst for a regional utility trade association.Andres Carvallo, Executive VP & Chief Strategy Officer, Gridnet

22 THURSDAY SESSION ABSTRACTS

expert in sustainable development and urban revitalization. As a founder and CEO of ZETA, shecontributes extensive expertise in the management of urban land planning and development ventures that achieve economic, social, and environmental sustainability.David Johnston, President, What’s Working, Inc.Johnston has trained thousands of builders and industry professionals worldwide. Johnston’s has authored four books: Building Green in a Black and White World; Green Remodeling, Changing the World One Room at a Time; Green From the Ground Up and Toward a Zero Energy Home.Dan Smith, Principal Architect, DSA ArchitectsDan has experience in sustainable architecture, natural building and alternative construction, including Zeta Communities’ recent prize winning prefab townhouse. His focus has been the use of leading edge technologies and innovative passive systems to achieve net zero energy buildings that are healthy, affordable and beautiful.Norbert Klebl, CEO, GEOS NeighborhoodA life long innovator and serial entrepreneur who created the GEOS Smart Living neighborhood, an energy plus mixed-use community in Colorado. He built the first solar holiday village in Polynesia, privatized a large East German state company and started the first European funded SBIC . He holds an Austrian MS in engineering and an MBA from Columbia.

Van Jones – WebEx live from Washington DC Senior Fellow, Center for American ProgressFounder, Green for AllVan Jones is a Senior Fellow focusing on “green-collar jobs” and how cities are implementing job-creating climate solutions. He is a co-founder of three successful nonprofit organizations: the Ella Baker Center for Human Rights, Color of Change, and Green For All, and the best-selling author of the definitive book on green jobs, The Green Collar Economy. Van served as the green jobs advisor in the Obama White House in 2009.

Doug DavisVice President, Intel Architecture GroupGeneral Manager, Embedded and Communications GroupDoug Davis serves as vice president of Intel Architecture Group & general manager of the Embedded and Communications Group. In this role he is responsible for growing Intel’s business in a broad range of embedded market segments and helps deliver a range of embedded processor products to a variety of customers.

William McDonoughFounder, McDonough + Partners Mr. McDonough is the founding principal of William McDonough + Partners, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning. He is the author of Cradle to Cradle; principal of MBDC, a development firm assisting clients in designing profitable and environmentally intelligent solutions; and a co-founder of the Green Products Innovation Institute.

THURSDAY 11:30-12:30

ROOM C260Starting a company is filled with excitement and promise, but investing in startups is a risky business. To win investor confidence and capital, companies must have key ingredients in their plan and on their team. Here we take the perspective of a potential investor, to critically examine all aspects of a business, and discuss what investors look for before they invest.Cathy Chiu, Principal, Falcon GroupCathy is a finance specialist with investment banking, venture capital and angel investment experience. She provides strategic finance advisory services to growth-oriented companies. Cathy has completed equity and debt financing ranging from $5 mm to $150 mm. She has closed mergers, acquisitions, and sales of companies from $5 mm to over $1 bn. Cathy is also an active angel investor.

ROOM C370Experts discuss innovative building technologies, coupled with energy efficient land use planning, that are accelerating the proliferation of affordable Net Zero Energy (NZE) buildings and communities. Prefab modular construction is providing a platform for transformational change in the construction industry, demonstrating that the NZE vision is not just for communities of tomorrow but is an attainable, scalable solution possible today.Naomi Porat, CEO, ZETA CommunitiesNaomi is a nationally recognized social entrepreneur and

USING PREFAB TO GET TO NET ZERO

TECHNOLOGY’S ROLE IN DEVELOPING THE INTEGRATED CITIES OF TOMORROW

SMART GRID MEETS SMART BUILDINGSSOUTHSIDE THEATER

How do we incorporate smart grid technology into building design? How do we design the built environment to optimize inter-connectivity? How do we build sensors for energy, occupancy and environmental conditions into our buildings to increase efficiency and optimize user experience? This panel explores how the smart grid is enabling the smarter buildings of the future.Rich Lechner, Vice President, Energy & Environment, IBMRich is responsible for overseeing IBM’s broad energy & environment portfolio of capabilities and offerings in order to help clients improve the sustainability of their organizations across the full breadth of theirinfrastructure from IT to smarter buildings and to optimize all aspects of their operations for energy, carbon, water and waste.Alan Bright, Senior Vice President & Design Principal, HOKAlan is recognized for excellence in design and leadership in sustainable buildings and communities throughout the United States, Asia and Europe, with emphasis on an integrated design approach. His recent focus has been on the development of a prototype study for affordable, large scale, Net Zero commercial office buildings.John Kennedy, Senior Manager, Sustainable Analysis Products, AutodeskJohn has nearly twenty years of experience developing and expanding the market for building energy analysis solutions and is an AIA Allied member and a licensed mechanical engineer. Mr. Kennedy was the President and CTO of Green Building Studio, Inc. prior to its acquisition by Autodesk in 2008.Jeff St. John, Clean Tech Analyst, Writer, GigaOm ProJeff is a reporter and analyst covering the cleantechnology industry, with a particular focus on smart grid, demand response and renewable integration.

CRITICAL SUCCESS FACTORS FOR STARTUPS

OPENING KEYNOTE 9:00-11:00AM


23THURSDAY SESSION ABSTRACTS

ROOM C210How can leadership characteristics commonly understood as feminine be effective for achieving sustainability? Many women may be more comfortable than men with inclusive governance, collaboration, building community, and seeking long-term solutions sensibilities important to many sustainability pursuits. This discussion with leading women in the field explores how to cultivate these leadership values to achieve more balance in ourselves and the world.Kira Gould, Director of Communications, William McDonough + PartnersWriter Kira Gould, Assoc. AIA, LEED AP, is director of communications for William McDonough + Partners, and works from the firm’s San Francisco studio. Kira is co-author, with Lance Hosey, of Women in Green: Voices of Sustainable Design. She writes for Sustainable Industries, Metropolis Magazine and other publications. Lynn N. Simon, FAIA, President, Simon & Associates, Inc.Lynn is a pioneer and leading authority with over 19 years experience in green building. She currently serves on the USGBC’s Education and LEED Steering Committees, and is a Senior LEED® Faculty. Her firm uses a practical and collaborative approach to advance sustainable and healthy building design and construction practices.Christi Graham, President & CEO, West Coast GreenRecognized nationally as an expert in green and healthy business and technology, Ms. Graham has spent the past fifteen years as a pioneer successfully producing and directing numerous visionary events, programs and organizations.Valerie Casey, Founder & Executive Director, Designers AccordValerie is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Valerie founded the Designers Accord, the global coalition of designers, educators and business leaders focused on creating positive social and environmental impact.Carrie Meinburg Burke, Principal, CMB Architecture + Industrial DesignArchitect, industrial designer, and lecturer, Carrie’s design methodology integrates analysis/synthesis to generate sustainable form. She received a Masters degree from Yale, is lead designer for an LBC residence, and NSF grant recipient. She is launching a joint practice with Kevin Burke, collaborator on Timepiece and Berkeley Esherick Professorship.

THURSDAY 1:30-2:30

SOUTHSIDE THEATERMulti-player games are more than just fun, they’re also powerful tools for engaging people. Now, game designers are starting to create games that involve people in helping change real world behavior. This panel looks at three recent games that address the systemic challenges we face around energy and water. Panelists offer insight into designing real world games, and discuss future applications of games for change.

POWER UP!: CHANGING THE REAL WORLD WITH GAMES

CAN UTILITIES BE SUSTAINABLE?

WATER WISE GUYS

WILLIAM MCDONOUGH: UNPLUGGED

ROOM C235Peter and Alex are the BuildingGreen Water Wise Guys. Come hear about all things liquid when it comes to water efficient homes: cool waterwise products,technologies, and how the EPA WaterSense program can work for homeowners, homebuyers, and building professionals.Peter Yost, Director, Residential Services, Building-Green, LLCPeter has been building, researching, teaching, writing and consulting on high performance homes for more than 25 years. His expertise ranges from construction waste management to building durability. Peter has made significant contributions to the NAHB Research Center, Building Science Corp, EEBA, USGBC’s LEED for Homes program and DOE’s Building America program.Alex Wilson, Founder & Executive Editor, BuildingGreen, LLCAlex is the founder of BuildingGreen in Brattleboro, Vermont and executive editor of Environmental Building News and GreenSpec. He is author of Your Green Home and recipient of the 2010 Hanley Award for Vision and Leadership in Sustainable Housing.

HERBST PAVILIONCradle-to-Cradle author and visionary designer Bill McDonough does an unprecedented three-hour deep dive in the tradition of Buckminster Fuller. From pioneering green products and buildings to envisioning cities for the future, McDonough approaches the world’s greatest challenges as design assignments. But Bill is also a master storyteller, and here he shares a detailed vision for creating a world that works “for all children, of all species, for all time.”William, McDonough, Principal, William McDonough + Partners/MBDCMr. McDonough is the founding principal of William McDonough + Partners, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning. He is the author of Cradle to Cradle; principal of MBDC, a development firm assisting clients in designing profitable and environmentally intelligent solutions; and a co-founder of the Green Products Innovation Institute.

She received a Masters degree from Yale, is lead designer for an LBC residence, and NSF grant recipient. She is launching a joint practice with Kevin Burke, collaborator on Timepiece and Berkeley Esherick Professorship. www.cmburke.com

Mathias Crawford, Research Manager, Institute for the FutureMathias is a Research Manager at the Institute for the Future, where he worked with game designer Jane McGo-nigal to build the Foresight Engine: IFTF’s platformfor massive social thought experiments that addressprovocative scenarios about the future.Byron Reeves, Professor, Co-Director, H-STAR Institute of Human Sciences & Technologies Advanced Research, Stanford UniversityByron Reeves is a Professor in the Department of Communication at Stanford University. He studiespsychological responses to media and is co-author of Total Engagement. He is currently principal investigator of an ARPAe project at Stanford about energy andbehavior green plans for clients.

SYSTEMS PRINCIPLES FOR SUSTAINABLE URBANISMROOM C362

Can systems theory inform our search for more sustainable urbanism? How can ecological principles help us create more resilient urban environments? Sustainable development strategist Jim Heid shares key principles for a new approach to urban design, redevelopment and regeneration. Illustrating with lessons from real urban examples, Jim shows us how these principles can help cultivate resilient communities for the coming decade.Jim Heid, Founder, UrbanGreenWith an undergraduate degree in landscape architecture, and an advanced degree in Real Estate Development from MIT, Jim has evolved from designer to sustainable development strategist. His firm, UrbanGreen, is an advisor to governments, real estate developers and the capital markets seeking tangible answers to the rapidly evolving discussion about sustainability.

WOMEN’S WAYS OF LEADERSHIP IN SUSTAINABLE DESIGN

ROOM C370As we reinvent the way we use electricity, we’re asking utilities to be more sustainable. How can utilities provide better sources of power; use smart technologies to manage power; expand customer outreach; and keep our lights on - all while staying in business? This panel provides an engaged dialogue between utility representatives and the NRDC about the challenging shifts being made by power providers.Lara Ettenson, Director of CA Energy Efficiency Policy, Natural Resources Defense CouncilLara’s main task is to work collaboratively with utilities and other stakeholders to ensure that all California utilities comply with state efficiency laws and policies, and continue to be models for other states. Lara holds a Master of Public Administration in Environmental Science and Policy from Columbia University-SIPA.Jeanne Clinton, Manager, Energy Division Climate Strategies Branch, CPUCJeanne works on policies and strategies for long term energy efficiency planning, distributed generation, solar, and market-based climate mechanisms. Over her career she has worked on integrated resource planning, demand side management, sustainable development, and climate change mitigation in a variety of roles, including government policy and strategy, and utility program management.Jack Sahl, Director, Environment & Resource Sustainability, Southern CA EdisonDirector of Environment and Resource Sustainability at Southern California Edison, Jack Sahl is leading the development and implementation of SCE enterprise-wide sustainability initiatives.Jim Parks, Program Manager, Energy R&D, SMUDIn the Energy R&D group Jim is responsible for dem-onstrating smart grid technologies, reviewing and pilot testing emerging energy efficiency and transportation technologies and working with regulatory agencies to promote efficiency through codes, standards and legislation. He has over 20 years experience in the utility industry.TBD, PG&E Representative


THURSDAY 1:30-4:30


ENGAGE 360: CALIFORNIA’S NEW CLEAN ENERGY BRAND AND SOCIAL MOVEMENT PLATFORM

using innovative branding and marketing efforts and a social movement platform.Anne Dougherty, Project Manager, Opinion Dynamics CorporationAnne Dougherty specializes in behavioral research in energy. She applies qualitative and quantitative market research including market segmentation, behavioral modeling and ethnographic research techniques. Tom Zara, Executive Director, Strategy, InterbrandTom has developed comprehensive brand positioning and communications strategies across a wide spectrum of global clients for 30 years. Currently he is the global head of the Energy Practice for Interbrand, managing the de-velopment of IP and client engagements in all aspects of energy related branding and strategy challenges, includ-ing CPUC for the past two years. Hunter Marshall, Senior VP, Strategic Planning Director, DraftFCBHunter’s broad experience leading global business-to-business and consumer branding programs for clients spans a range of industries, from high technology to soft tacos. His interest in environmental and social responsibility has motivated Hunter to incorporate principles of sustainability into his approach to business strategy and brand building.

SOUTHSIDE THEATERThe California Public Utilities Commission’s Energy Efficiency Strategic Plan called for the creation of a statewide outreach effort to motivate residents to reduce energy use. This panel will discuss how the Commission leveraged strategic segmentation to target energy users

THURSDAY 3:00-4:00

focusing on sustainable design.Gail Loos, President, GreenCyclerEntrepreneur and marketing consultant, Loos has helped more than 50 companies plus the states of Arkansas, Oklahoma and Colorado create their online presence. As a passionate cook and organic gardener, she is design-ing and manufacturing a first-of-its-kind countertop appliance that will dramatically simplify the kitchen-to-compost process.Mirco Richardson, Director Business Development, MAGE Industrie Holding AGMirco is responsible for business development of a mid-sized German Industrial Holding and doing business in 17 countries with altogether 29 companies. The focus of the group is on roof technology, fastening technology, alumi-num extrusion and renewable energies. He also runs one of the German daughter companies, which manufactures high concept solar desalination systems.Rory Faber, CEO, Stramit StrawboardRory makes green strawboard building panels with better insulation and higher strength properties to replace gypsum based sheet rock.Laurie Anderson, VP Sales & Marketing, Mage Water ManagementLaurie provides sales & outreach services for MAGE to provide de-centralized water supply in locations where salt water or brackish water are the only water resources available.

ROOM C210The Innovation Pipeline is the launch pad for emerging breakthroughs featuring some of the coolest and most revolutionary resource-efficient products, many yet to hit the market. What are the challenges in being an innovative start-up? Come hear stories from the trenches!Diane Loviglio, VP Business Development & Co-Founder, WattbotIn addition to co-founding Wattbot and co-producing FailCon, she also curates the Innovation Pipeline. Prior to that she co-chaired the SF Green Roof Task Force and was a research assistant for Intel Research Berkeley’s Bright Green study. Diane received her Bachelors in Architecture and Anthropology from Carnegie Mellon University,

INNOVATION PIPELINE- STORIES FROM THE TRENCHES!

FINANCIAL PREPARATION & EXPECTATIONS

SUCCESSFUL RESIDENTIAL RETROFIT PROGRAMS: LESSONS FROM THE FIELD

ROOM C362Retrofitting millions of American homes is critical to achieving our energy and climate goals, and that requires developing effective community-scale programs. Here we explore recommendations developed by the Home Performance Resource Center, and best practices from the field in designing and implementing successful home energy retrofit initiatives. Recommendations will focus on: program design, contractor business models, financing and incentives, program marketing and workforce development.Jared Asch, National Director, Efficiency First Jared has worked for 6 U.S. Senators, 3 presidential campaigns and several members of the Congress and the Florida Legislature. He just completed his first Iron Man and teaches at UC Berkeley.Edward Thomas, Vice President, EGIAEd is responsible for the design and implementation of EGIA’s utility and government sponsored programs. Ed also produces Home Energy Makeover Contests. Ed is Secretary of the Utility Energy Forum, serves on the Board of the Home Performance Resource Center and is Chair of the Marketing Best Practices Committee for Efficiency First.Gail Brownell, Environmental Engineer, Efficiency First After working as environmental and sustainability manager at Hewlett Packard and Agilent Technologies, Gail has become involved in the home performance energy efficiency retrofit industry. Gail is an environmental engineer, BPI Building Analyst, CA HERS rater and Green Points Advisor. Gail worked with Recurve (formerly Sustainable Spaces), and is supporting Efficiency First in several roles.

POWER OF 10: MAKING CHANGE EXPONENTIAL!

ROOM C260This section will be dedicated to learning thefundamentals of basic corporate accounting, planning and investor presentation of financial data. As the engine room of any business is finance, a budding entrepreneur can not afford to miss this segment and sage advisecoming from a seasoned CFO.Jeff Burkland, CFO Burkland ConsultingAs a part-time CFO for startups, Jeff brings over 15 years of strategic and tactical financial management experience. Adept in business plan development, fundraising, financial modeling, management reviews, exec team strategic planning and process improvement, Jeff has shaped and managed the financial function for numerous companies.

ROOM C370It’s 2010 and we’re exploring the Power of Ten! Cities, businesses and communities are committing to 10% reductions in waste, energy and water use. Innovators and pioneers are searching for 10x solutions that will have exponential impact. This panel features community activists supporting the 10.10.10 day of global action, as well as local city and business leaders talking about their Power of Ten! James Hanusa, 350.org Advocate, Change CollectiveJames is Vice President of Development for Climate Prosperity Strategies and a Fellow of Global Urban Development. His current advocacy work is focused on the 10/10/10 Global Work Party coordinating efforts of municipal governments and civic organizations in the Bay Area supporting 350.org and the 10:10 campaigns.Nils Moe, Sustainability Advisor, City of BerkeleyNils Moe currently serves as the Mayor’s Sustainability Advisor for the City of Berkeley. In this role, he is helping to implement Berkeley’s Climate Action Plan and working with the city staff and the community to reduce their GHG emissions.Melanie Nutter, Director, SF Dept of the EnvironmentMelanie was the Deputy District Director for Congresswoman Nancy Pelosi before working with SFE. She was also the Executive Director of the San Francisco Democratic Party from 2003-2005 and the Principal of Nutter Consulting. She spent 6 years as a grassroots po-litical organizer with Greenbelt Alliance, the Public Interest Research Groups and Green Corps.Danny Kennedy, Founder, SungevityA long-time social activist and entrepreneur, Danny started Sungevity to take solar to the suburbs by bringing sunshine online to make it easy and affordable to go solar. Sungevity is leading a campaign to get President Obama to put solar back on the White House.

ROOM C235This session explores some of the latest state-of-the-art graywater applications in the country. Case studies include the integrated water and landscaping design for San Francisco’s new Transbay Transit Center, as well as a neighborhood-scale graywater system of over 100 homes in Fort Ord, CA. These precedent-setting projects are helping California move toward an important water saving goal of “No Potable Water for Non-Potable Uses.”Paul Kephart, CEO, Rana CreekRenowned biologist, restoration ecologist and expert designer of living architectural systems, Paul is known for his land use planning, horticulture, living systems, landscapes and architecture. Paul understands the land, he understands people and he knows natural processes. Paul applies ecological principles within site and struc-ture.Raphael Garcia, Project Manager, Rana CreekWith over 10 years of biology-based work experience spanning North America Raphael brings a unique set of skills and experience to sustainable design. Raphael’s work has evolved to include matters relating to the efficient use of water resources, including stormwater and graywater reuse. He is also assisting with the establishment of California’s new laws concerning the use of graywater.

COMMUNITY-SCALE GRAYWATER- UNPRECEDENTED INNOVATION!


25THURSDAY SESSION ABSTRACTSROOM C260

Build an aggressive, attainable, defensible Sales & Marketing plan to reach your customers. This workshop includes multiple hand-outs and exercises to help you develop your plan including: type of business, customer pain, role in industry’s structure, scalable path to customers, win/win transactions for path participants, and equally important, a business model that creates wealth and equity for you, the owner.Joe Preis, President, Longitude Properties, Inc.Joe Preis advises and invests in companies bringing innovation to market through experience that bridges real estate, technology and finance. He facilitates prog-ress by identifying solutions to complex interdisciplinary problems and has worked in energy management, solar, distressed real estate investments, toys, web services, consulting and investment banking.

ROOM C210Water is our most vital resource, and increasingly, a major business challenge. This panel will discuss why water is a critical business issue and present the business drivers for addressing water risk. We’ll see how global companies are mitigating these risks and creating business opportunities. And we’ll provide insights on how to effectively communicate your water strategy based upon recent original research.William Sarni, Founder & CEO, DOMANIWill has over 30 years of experience providing sustainability and environmental consulting services, and is the author of the forthcoming book Corporate Water Strategies. Sarni is focused on developing and implementing corporate-wide sustainability strategies, as well as comprehensive climate and water programs. Tom Cooper, Corporate Water Programs Manager, IntelTom is responsible for Intel’s water policy and strategies as well as sustainable water and wastewater program development and related water conservation initiatives. He has over 25 years of experience in EHS programs with major industrial corporations/institutions including Lockheed-Martin, GE, PG&E, NASA-Ames Research Center and Chemical Waste Management.Celia Canfield, Chief Development Advisor, West Coast GreenCelia has over 25 years experience creating content-rich communications programs for leading global brands in-cluding McGraw-Hill, CMP, IDG, & Ziff-Davis. In 2007, Ce-lia launched EcoVertex, a sustainability and green media and marketing company.

THURSDAY 4:30-6:00

SOUTHSIDE THEATERWith the increasing demand for green building, the architect’s role as a change agent for the industry can get lost in favor of checklists and “Eco-Bling.” Peter Pfeiffer offers strategies for Whole House Design, using case studies and real performance data to evaluate green building strategies that really work. Projects include the “Make It Right” campaign in New Orleans and “Sol Austin” in Texas.Peter Pfeiffer, Principal, Barley & Pfeiffer Architects,Peter is an architect and building scientist who was named a Fellow of the American Institute of Architects for his achievements in mainstreaming green building in America over the past three decades. Residential Archi-tect cited him as one of the 10 most influential architects of the past decade.

SEEING BEYOND THE GLARE OF ECO-BLING

BUSINESS STRATEGIES FOR MEETING WATER CHALLENGES

CITIES AS ACCELERATORS

HOME ENERGY MANAGEMENT- THE SMART HOME OF THE FUTURE

PRODUCTS & TRENDS IN GREEN BUILDING

C370Interactive technologies for reducing energy use are literally “hitting home.” Here we explore the latest integrated designs for in-home networked display devices that will allow consumers to use real-time data and real-time costs to save energy and money. Come hear how these systems work, why they’re so important, and when they’ll be available in your neighborhood!Ryan Parker, Director of Marketing, IntelRyan is the Director of Marketing & Architecture for Intel’s Embedded & Communications Group. He is responsible for Scalable and Low Power product line support for all the embedded market segments. In previous roles, he was responsible for defining next generation processor/chipset architectures, and identifying key technology trends in computing.Kristi Burrows, Director, Customer Insight & Strategy for New Business, Best BuyKristi Burrows is director of new business customer insights and strategy at Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. In this role, Burrows focuses on identifying and leveraging opportunities to collect customer insights for Best Buy’s areas of emerging business.Katie Fehrenbacher, Cleantech Editor, GigaOM.comKatie Fehrenbacher is the founding editor of GigaOM’s greentech site Earth2Tech, and she has been covering cutting-edge technology, startups and entrepreneurs in Silicon Valley for over 8 years. Her work has appeared in the New York Times, CNN, Forbes, Salon, the Economist, Business Week, Red Herring, the Yomiuri Shimbun and the BBC.

ROOM C362Alex Wilson, this year’s Hanley Award winner and long-time editor of Environmental Building News, will give a fast-paced presentation on what’s new and exciting in green building products today and the trends that are driving product innovation.Alex Wilson, Founder & Executive Editor, BuildingGreen, LLCAlex Wilson is the founder of BuildingGreen in boro, Vermont and executive editor of Environmental Building News and GreenSpec. He is author of Your Green Home and recipient of the 2010 Hanley Award for Vision and Leadership in Sustainable Housing.

ROOM C235Cities are prime movers in accelerating clean, green development. Cities promote demand by adopting green standards for land use, buildings, efficiency, and renewables. This panel offers case studies and examples of how cities can spur innovation by collaborating with industry, entrepreneurs, government programs and research institutions. Learn how cities are leveraging purchasing power, regulation and leadership to accelerate sustainability!Scott Green, Clean Tech / Regional Policy Officer, City of San JoseScott accelerates sustainability by helping implement the San Jose Green Vision – a plan for creating clean tech jobs by providing incentives and services for clean tech companies, incubating and purchasing next generation technology, and advocating for legislation supporting green innovation.Patricia Novick, Director of Health Programs, Erie Neighborhood HouseDr. Novick leads health programs for immigrant parents and children. She guided the development of “pocket parks” in Chicago’s most greenspace-deprived neighborhood, in conjunction with governmental and quasi-governmental agencies, and she led the development of a comprehensive, annotated listing of research, manuals, and case studies relating to urban greenspace.Chad Riley, Director of Finance & Strategy, Living City BlockChad real estate development professional specializing in financial and sustainable feasibility assessment for realestate developments, green building policy recommendations for state governments and driving research focused on integrating sustainable design solutions into the affordable housing industry.Andrew Watterson, Chief of Sustainability, City of ClevelandAndrew Watterson was appointed the Chief of Sustainability for the City of Cleveland in Sept 2009, after a successful career as the Program Director for City’s Office of Sustainability since May 2005. As chief, he advises the City on policies related to energy, buildings, fleet, purchasing and oversees the Office of Sustainability.

Michael Law, Managing Director, CA, Ogilvy PRMichael leads Ogilvy’s CA practice specializing in crisis management, corporate communications, government relations, NGOs and community groups.

PRIVATE & PUBLIC FUNDING OPTIONSROOM C260

Cash is the fuel to drive your business success. This workshop will dive into the details and process of public and private funding options for your start-up. From Angels, venture capital and private equity to PIER, APRA-e and SBIR, you will learn the ins and outs of which individuals, institutions and government agencies are right to fund business.Jon Bonanno, CIO, Sustainable Power AssetsMr. Bonanno began Sustainable Power Assets (SPA) in 2010 to focus on sourcing, advising, building, owning, selling and operating renewable energy assets. Primarily focused on solar, SPA works with development partners in the US and Europe to bring smart capital to bear on the deployment of qualified projects.Philip Koos, Director, PricewaterhouseCoopers LLPMr. Koos works with companies with government funding and compliance. His assistance includes in identifying funding opportunities, preparing proposals/applications, negotiations and designing and implemeting compliance controls and processes. Mr. Koos provides services across sectors including energy, utility, aerospace and defense and healthcare.


SALES, MARKETING & BRANDING

ROOM C362An interactive discussion on what the path forward for smarter buildings should look like. This workshop will feature insights from leading practitioners on how best to (a) design, deploy, measure and manage smarter buildings, (b) hear lessons learned in integrating interactive facilities management, and (c) connect the dots on how to create buildings that interact with both occupants and externalities from the weather to the smart grid.

Rich Lechner, Vice President, Energy & Environment, IBMRich is responsible for overseeing IBM’s broad energy & environment portfolio of capabilities and offerings in order to help clients improve the sustainability of their organizations across the full breadth of theirinfrastructure from IT to smarter buildings and to optimize all aspects of their operations for energy, carbon, water and waste.

Dave Bartlett, VP, Industry Solutions, IBMDavid Bartlett leads the development of global industry solutions for a Smarter Planet. Dave is responsible for the architecture, design, and implementation of industry-focused solutions that include Smarter Buildings, Cities, Healthcare, Transport, Chemicals & Petroleum, Telco, and Banking, as well as Smart Grid and Smart Water.

Peter Williams, CTO, Big Green Innovations, IBM,Dr. Williams assembles, maintains and develops the portfolio of technologies used in many of IBM’s environmental businesses. He is an IBM Distinguished Engineer. By background he is a management consultant with 20+ years experience of developing novel technology solutions and business models.

Discussion led by IBM Executives and Invited Subject Matter Experts

SMARTER BUILDINGS FOR A SUSTAINABLE FUTURE

C235Making sustainable communities a reality requires a deep understanding of the location and lifestyle dilemmas faced by many households. This fast-paced interactive session features an innovative game that challenges you to col-laborate on defining barriers faced by people from differ-ent walks of life, and craft actionable messages for them demonstrating the value of sustainable living. A 36-person limit means don’t be late!

Jim Heid, Founder, UrbanGreenWith an undergraduate degree in landscape architecture, and an advanced degree in Real Estate Development from MIT, Jim has evolved from designer to sustainable development strategist. His firm, UrbanGreen, is an advisor to governments, real estate developers and the capital markets seeking tangible answers to the rapidly evolving discussion about sustainability.

Lisa Michelle Galley, Managing Principal, Galley Eco Capital LLCA recognized leader in sustainability, Lisa is one of the few real estate consultants in the US with expertise in financing programs for green real estate projects. Lisa’s unique knowledge of the opportunities in green real estate has made her a sought-after consultant, speaker, and thought leader on green financing and urban sustainability.

PLAY A SERIOUS GAME FOR MORE SUSTAINABLE LIVING


ROOM C210You’ve launched your business, your product is on the market, and you’re trying to make a splash. But what does it really take to get past your launch to a successful and growing business? In this interactive panel discussion you will learn where the opportunities are and get practi-cal advice from experts in strategy, sales, marketing, and technology to make your business successful.

Jeff Weinberger, Principal,DS3 ConsultingJeff Weinberger founded DS3 to help mid-size and large organizations integrate sustainability into the core of their business and develop sustainable strategies that create opportunities, drive innovation and achieve competitive advantage in the marketplace. Jeff is a recognized thought-leader, speaker, writer and blogger on sustainability, disruptive marketing and Web 2.0/Enterprise 2.0 technology.

William Sarni, Founder & CEO, DOMANIWill has over 30 years of experience providing sustainability and environmental consulting services, and is the author of the forthcoming book Corporate Water Strategies.Sarni is focused on developing and implement-ing corporate-wide sustainability strategies, as well ascomprehensive climate and water programs.

Cindy Jennings, VP Marketing & Client Brand Strategy, Cohn MarketingCindy leads Cohn’s sustainable and clean technology brand practice, guiding companies on how to integrate sustainable practices and communications into a brand as well as advising clean tech companies about how to launch and implement a combination of smart marketing strategies and tactics.

Anneke Seley, CEO, Phone WorksAnneke oversees Phone Works, a sales strategy and implementation consultancy with special expertise in phone and web selling. Phone Works helps clients increase revenue with decreased cost and less environmental impact than traditional sales practices. Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.

AFTER THE LAUNCH: ACHIEVING MARKET SUCCESS IN THE CLEAN ECONOMY


27FRIDAY SESSION ABSTRACTS

VC PITCH OFF

FRIDAY 11:30-12:30

HERBST PAVILIONPrefab has been called “the oldest new idea,” but many say this is the time for prefab to really make significant change. Leading experts in the field of sustainable prefab join to share lessons learned, what has worked, what hasn’t, what are the key challenges and how to avoid them. They’ll also offer insights into what they see as the future of the exciting world of offsite technology. Michelle Kaufmann, Principal, Michelle Kaufmann StudioMichelle is an accomplished architect, designer, and advocate for smarter ways to design, build, and live. She has led the field of prefab green homes, has been widely published and has received numerous awards includ-ing Top Firm 2008 by Residential Architect and has been called “the Henry Ford of green homes” by the Sierra Club.Jennifer Siegal, Founder & Principal, Office of Mobile DesignJennifer is known for her work in creating the prefab home of the 21st century. She holds a MArch from SCI-Arc, was a Loeb Fellow at Harvard University and is now a Visiting Professor at USC. The winner of the inaugural 2009 USA Network “Character Approved Award” she is celebrated as a “leading innovator shaping American culture.”Allison Arieff, Writer, New York Times and GOODAllison writes, lectures, and consults about architecture, design and sustainability. She grows 20 different vegetables on her urban “farm” in San Francisco.Anne Hand, CEO, Project FrogAs CEO of Project Frog, Ann is leveraging the company’s game-changing innovation to grow markets, develop new products and increase brand awareness for its industry-leading smart buildings. Ann is on a mission to revolutionize how buildings are built and redefine standards for how they perform…she intends to make the construction industry a lot better.

industries from start-ups to public companies.VC JUDGES:Anup Jacob, Partner, Virgin Green FundVGF invests growth capital in renewable energy and resource efficiency sectors. Before VGF, Anup was a Partner at Aqua, where he served on several boards. He currently serves on the board of Solyndra, a thin-film solar company and Wildcat, a material science company. Prior to TPG Anup began at DLJ in Global Power and Merchant Banking, and he is a graduate of the University of Chicago.Will Coleman, Partner, MDV, Mohr, Davidow VenturesWill Coleman is a partner at Mohr Davidow Ventures focusing on energy and cleantech investing. Prior to MDV, Will worked in Washington, DC as a legislative director for a renewables coalition building state and federal level coalitions to support renewable energy legislation.Joshua Raffaelli, Partner, MDV, Mohr, DavidowJoshua’s primary areas of interest are in energy and services businesses. He has worked as an Analyst at Och-Ziff Capital Management in London, JPMorgan’s Technology Investment Banking group in San Francisco where he focused on mergers & acquisitions and debt and equity offerings.David Mount, Partner, Kleiner Perkins Caufield & ByersDavid is on the greentech team at KPCB, and works with growth stage companies in the sustainability field.

ROOM C260Sustainable startups and green business competition winners pitch hot ideas for expert VCs. Come see top emerging businesses pitch their company to leading venture investors and get real-time feedback. Watch them compete for fame, funding and prizes to kick off their success!MODERATORS:Jon Bonanno, CIO, Sustainable Power AssetsJon began Sustainable Power Assets (SPA) in 2010 to focus on sourcing, advising, building, owning, selling and operating renewable energy assets. Primarily focused on solar, SPA works with development partners in the US and Europe to bring smart capital to bear on the deployment of qualified projects.Kathleen Gilligan, Partner & Co-Founder, EcoStrategy GroupKathleen is a co-founder of EcoStrategy Group, a consulting firm that helps companies effectively communicate their sustainability efforts. The firm specializes in stakeholder engagement and data-driven communications. Kathleen is a LEED-Accredited Professional, and has worked with businesses in multiple

HOW TO GROW SMARTER BUILDINGS

ROOM C370As the world emerges from the “Great Recession,” a new type of customer emerges with it. The “Ecopragmatist” weighs return on investment and sustainability as parts of the same equation, assigning value to the green attributes of a product or service. Here green marketers discuss how to target “Ecopragmatists” and the market forces that give sustainability more weight in the ROI equation.Jason Morris, Cleantech & Green Practice Lead, Schwartz Communications+ Guest Speakers

this higher level on a day-to-day basis? This session will help you answer that question.Dave Bartlett, VP, Industry Solutions, IBMDavid Bartlett leads the development of global industry solutions for a Smarter Planet. Dave is responsible for the architecture, design, and implementation of industry-focused solutions that include Smarter Buildings, Cities, Healthcare, Transport, Chemicals & Petroleum, Telco, and Banking, as well as Smart Grid and Smart Water.

SOUTHSIDE THEATERThe purpose of this session is to introduce how to get started with smarter building solutions. Today’s buildings have new abilities to measure and sense the exact condition of practically everything. It is one thing to design or retrofit a Green Building, but how do you operate one at

THE RISE OF THE ECOPRAGMATIST

THE FUTURE OF PREFAB

ROOM C362What is “natural building,” and how can ten billion humans shelter themselves in the post-oil era? How can builders learn from history, chickens, and astronauts? Bruce King and the growing Build Well Network have been exploring this and other questions for many years. Come and take part in the future of building! Bruce King, Director, Ecological Building NetworkA recovering structural engineer who has spent 20 years figuring out how to build with what is already here, Bruce King gets asked to speak about this topic in places like London, Beijing, Sydney, Havana, Hong Kong, Toronto and even Berkeley. He also raises chickens and writes books.

DEEP GEEK: NATURAL BUILDING IN THE 21ST CENTURY!

Panama BartholomyAdvisor to Commissioner Douglas, California Energy CommissionPanama Bartholomy advises Karen Douglas, the Chair of the CA Energy Commission on climate change, land use, renewable energy, transmission, green building, and biofuels policy. He serves on the City of Sacramento’s Planning Commission and the County of Sacramento’s Environmental Commission. He is also the Vice-President of the Northern CA Chapter of the US Green Building Council.

Al ZollarGeneral Manager Tivoli Software, Software Group, IBMAl Zollar is responsible for the strategic direction and ongoing operations for the Tivoli brand, which manages today’s dynamic infrastructures, giving customers the ability to manage resources and risks, optimize human capital and manage service levels and business processes. Tivoli offers solutions in seven key service areas: Service Management, Asset Management, Storage Management, Security Management, Application Management, Network Management and Energy Management.

Chris WaughPractice Lead, Consumer Experience Design, IDEOChris Waugh is a leading member of IDEO’s Consumer Experience Design practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking. His focus lies in employing the human centered design process to answer questions about the future of community and how to create social change.



28 FRIDAY SESSION ABSTRACTS

ROOM C260The effectiveness of plug-in automobiles is directly tied to the systems in which they are deployed–including the Smart Grid, a network of charging stations, and improved battery technology. This summit is a roundtable discus-sion among the leaders and visionaries actively shaping this emerging industry. The Agenda for this summit will include: reporting on the state of the industry, painting a vision of the opportunities it presents, assessing the challenges it faces, and crafting a roadmap for success.

Anthony Eggert, Commissioner, California Energy CommissionAnthony Eggert was appointed by Governor Schwarzenegger in January 2010 and fills the Environmentalist position on the five-member Commission. Currently, Commissioner Eggert serves as Presiding Member of the Efficiency Committee and as Associate Member on the Transportation Committee, AB 32 Implementation (Ad Hoc Committee) and the Federal Stimulus Program (Ad Hoc Committee).

INTELLIGENT TRANSPORTATION SUMMIT

ROOM C235It matters less what you say, more what you do, and most what your community says about it. We’re seeing a shift from advertizing to engagement and interaction. How can we mobilize community to support our mission as sustainable companies? How do we convey value without tooting our own horn? This session promises digital interactivity and interaction - so bring your smartphone and come join the fun! Amy Skoczlas-Cole, Head of Environment & Director, Green Team, eBayAmy has worked at the nexus of business and sustainability for 15 years. As a thought leader in embedding authentic corporate responsibility programs into business operations, Amy has advised dozens of Fortune 500 companies. Her expertise covers a myriad of CSR issues including greening operations, engaging customers & employees in environmental efforts and partnering with stakeholder communities.Adam Werbach, Chief Sustainability Officer, Saatchi & SaatchiAdam Werbach is the Chief Sustainability Officer for Saatchi & Saatch. He’s the bestselling author of Strategy for Sustainability. Elected president of the Sierra Club at age 23, Adam has been working to fight humanity’s dumbest efforts to destroy the earth for far too long already.

ROOM C210The California Long Term Energy Efficiency Strategic Plan is the state’s roadmap to maximize its efficiency potential-including a “big bold” goal to achieve zero net energy by 2030. California has committed more than $3 billion to achieve the goals of the Strategic Plan over the next three years. This panel will discuss new statewide programs for achieving these ambitious goals.Kristina Skierka, Senior Advisor, Energy Efficiency Strategic Plan, CA Public Utilities CommissionAs an Energy Foundation Senior Fellow, Kristina is working with the California Public Utilities Commission to help implement the visionary goals of California’s Energy Efficiency Strategic Plan.Michael Wheeler, Energy Advisor, CA Public Utilities CommissionMichael Wheeler serves as an Energy Adviser to Commissioner Dian Grueneich. Prior to his current position, Michael led the Residential Sector Strategic Planning process for the CPUC. Prior to joining the CPUC in 2006, Michael worked for the EPA and DOE on energy issues in Washington DC. Michael has a M.S in Energy Policy from the University of Delaware. Theresa Cho, Chief of Staff, Office of Commissioner Grueneich, CA Public Utilities CommissionTheresa is an attorney with extensive experience in energy regulatory matters and transactions, including on electricity sales and performance contracts. At the CPUC, Theresa focuses on policies and programs to promote energy efficiency and other clean energy issues. She played a key role in the CPUC’s Energy Efficiency Strategic Plan.

FRIDAY 1:30-4:00APPLIED BRILLIANCE: THE FUTURE OF COMMUNITY

ROOM C370This highly interactive session begins with surprising insights from four original thinkers who make sense of the paradigm shifts confronting us. Then we work with them in an engaging problem-solving design exercise to create a collaborative new vision for how we live, work and play. Panelists include inter-disciplinary experts on networked relationships, color, sustainable design and the architecture of the future. Come join the fun and apply your brilliance!Deborah Patton, Executive Director, Applied BrillianceAs an innovator in strategic marketing and communications, Deborah develops and produces unique thought-leadership programs that push the limits of creativity and innovation. She believes that the lynchpin to resilience in any creative discipline is to step outside of your own comfort zone, and recognize the patterns of unconnected threads of emerging trends as harbingers of cultural change.Jill Pilaroscia, IACC, Principal, Colour Studio, Inc.Within 30 seconds color first and foremost shapes our impression of our environment. Jill has dedicated three decades to writing, teaching and running her color consultation studio for architecture and product design. Her message consistently promotes the idea that the use of color bridges the fields of art and science.Marc Hinshaw, Founder & Creative Partner, Holt HinshawMarc brings 30 years experience as Creative Director and Principal Designer on a wide array of user-experiencedevelopment, and software design. His core creative practice is an internationally recognized, multidisciplinary design consultancy concentrating on one-of-a-kind as-signments for prestigious and diverse clients.Jerry Michalski, Founder & Guide, The REXpeditionLeading an expedition into the Relationship Economy; looking for fellow travelers.Susan Goltsman, Principal, MIG, Inc.An expert in children’s environments, Susan’s award winning designs tell the story of a place and its people, weaving history and art with function and form to create places that become destinations. She holds degrees in Environmental Design, Landscape Architecture and

THE END OF GREEN MESSAGING?: HOW COMMUNITY ENGAGEMENT IS SUPERSEDING CORPORATE

COMMUNICATION

VISIONARY STRATEGIES FOR ENERGY EFFICIENCY

FRIDAY 1:30-2:30WORDS VS. ACTIONS: THE LATEST RESEARCH ON

HERBST PAVILIONConsumers say sustainability is important, but their actions don’t always match. Why is that? And what do you do about it? Here we answer those questions and more by sharing the latest research from the Shelton Group’s annual consumer opinion studies-Energy Pulse, Eco Pulse, and Green Living Pulse-on the shifting landscape of consumer perceptions & behaviors around energy, efficiency and sustainability. Suzanne Shelton, President & CEO, Shelton GroupSuzanne Shelton is the president and CEO of Shelton Group–one of the few ad agencies in the country that focuses on motivating mainstream consumers to make sustainable choices. As President and CEO of Shelton Group, she leads her firm’s efforts in bringing energy efficient and sustainable products and services to market in a way that engages consumers and moves them to action.

DISTRIBUTED SOLAR POWER FOR SCALING UP RENEWABLES

SOUTHSIDE THEATERA pioneer in implementing distributed solar projects, Arno Harris discusses a scalable path to renewable energy,including the advantages of locating solar near existing transmission lines for faster development and less environmental impact. Arno also discusses the implications of getting to grid parity, and the policies that hold the most promise for helping us develop scalable clean energy.Arno Harris, CEO, Recurrent EnergyArno Harris is CEO of Recurrent Energy, a leadingdeveloper of solar power projects providing clean electricity to utilities and large energy users. Arno writes about solar and renewable energy on his blog Clean Energy Future.

TRANSPARENCY VS SECRECY: CHARTING A COURSE IN SUSTAINABILITY REPORTING

ROOM C362Who’s telling what and why? As companies struggle with what to report,and how much, they must balance the benefits of transparency against issues of security, competitive advantage and resource requirements. Moderated by EcoStrategy group, come hear how NetApp, Del Monte Foods and Williams-Sonoma are addressing these challenges.Kathleen Gilligan, Partner & Co-Founder, EcoStrategy GroupKathleen Gilligan is a co-founder of EcoStrategy Group, a consulting firm that helps companies effectively communicate their sustainability efforts. The firm specializes in stakeholder engagement and data-driven communications. Kathleen is a LEED-Accredited Profes-sional, and has worked with businesses in multiple indus-tries, from start-ups to public companies.


Daniel Kammen, Professor, University of California, BerkeleyDaniel is a distinguished professor at UC Berkeley whee he holds appointments in the Energy and Resources Group. He is the founding director of the Renewable and Appropriate Energy Laboratory (RAEL), and Co-Director of the Berkeley Institute of the Environment.

29FRIDAY SESSION ABSTRACTS

HERBST PAVILIONAcross industries, there’s an increasing awareness that the systems, products, and services created to support modern lifestyles do not support emerging efforts to build a healthy future. We see a growing gap between people’s needs and desires and the offerings available to helprealize them. Few businesses have stepped up to provide products and services that help shift people’s habits accordingly. IDEO’s work in behavior change highlights the tremendous opportunity for goods, services, and new business models to not only survive in change, but also thrive on it.Chris Waugh, Practice Lead, Consumer Experience Design, IDEOChris Waugh is a leading member of IDEO’s Consumer Experience Design practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking. His focus lies in employing the human centered design process to answer questions about the future of commu-nity and how to create social change.

FRIDAY 3:00-4:00

SMART SYSTEMS FOR FUTURE COMMUNITIES

strategy, LEED consulting, and green building policy development.Andrew Clark, Director of Strategy, IBM Venture Capital GroupDrew is co-founder of & strategist for IBM’s global venture capital group. He is also a top strategist for many of IBM’s key business imperatives in the Energy & Environment space, including smart grid, smart buildings, and advanced water management. He works closely with the global venture capital community across multiple IBM brands and industry units to help drive new business opportunities.Scott Green, Clean Tech/Regional Policy Officer, City of San JoseScott accelerates sustainability by helping implement the San Jose Green Vision – a plan for creating clean tech jobs by providing incentives and services for clean tech companies, incubating and purchasing next generation technology, and advocating for legislation supporting green innovation.

C235Getting from here to sustainability requires thinking in a big-systems, holistic way. David Johnston explores specific steps we can take to transition our systems for buildings, health, safety, finance, water, energy, and community. Using examples from his recent sustainability delegation to Europe, David explores how we integrate and scale these solutions to create a vibrant future where each piece supports the larger whole.David Johnston, President, What’s Working, Inc.ohnston has trained thousands of builders and industry professionals worldwide. Johnston’s has authored four books: Building Green in a Black and White World, Green Remodeling, Changing the World One Room at a Time, Green From the Ground Up and Toward a Zero Energy Home.

SYSTEMS THINKING FOR A VIBRANT FUTURE

DESIGNING FOR POSITIVE IMPACT

NET ZERO ENERGY: LESSONS LEARNED FROM DESIGN AND OPERATION

ROOM C210Net Zero is a living goal that requires us to account for real people and real energy use. Achieving Net Zero Energy requires expanding our design scope beyond the physical building to include often ignored areas such as plug loads, building operation, and even transportation. Panelists draw from nine zero energy projects to describe the transition from efficient buildings to zero carbon communities. Brad Jacobson, Senior Associate, EHDD ArchitectsBrad leads some of EHDD’s high-performance projects including a net zero energy, LEED Platinum office building for the David & Lucile Packard Foundation. His Global Ecology Research Center at Stanford University reduced carbon emissions by over 60% and was named a AIA Top Ten Green Building in 2007.Peter Rumsey P.E., Principal, Integral GroupA national leader in the design of low energy buildings, Peter has designed mechanical systems for data centers, clean rooms and labs that are among the most energy efficient in the U.S. He is a frequent lecturer at industry events, conferences and universities. His focus has been transforming the building industry by designing affordable and dramatically energy efficient buildings.transforming the building industry by designing affordable and dramatically energy efficient buildings.Scott Shell, Principal, EHDD ArchitectureScott Shell is a nationally-recognized expert on the design of zero energy buildings and how it changes the architect’s approach to design, client interface, and buildings in use. He has completed and monitored a handful of zero energy buildings, with construction now beginning on the 50,000sf zero energy Packard Foundation.

Karen Janowski, Partner, EcoStrategy GroupKJ focuses on helping clients to understand and engage with key stakeholders and to communicate their sustainability efforts in a way that has impact and integrity. She frequently speaks and writes on these topics. She is a leader and active member of several sustainability focused non-profit organizations.Christina Nicholson, Director, Sustainable DevelopmentWilliams-Sonoma, Inc.Christina is responsible for driving sustainability as a strategic agenda throughout both corporate and brand activities with Pottery Barn, West Elm, and Williams-Sonoma. Her background in finance, sustainable design and marketing make her uniquely qualified for this cross sector challenge.Peter Perrault, Green Giant, NetAppPeter is NetApp’s ‘Green Giant’ managing the company’s Environmental Sustainability Program. He is responsible for working with senior leadership through the VP level to create the company’s strategic vision for worldwide en-vironmental sustainability, environmental education and awareness and the development and execution of NetApp’s environmental sustainability program.Robin Connell, Manager of Sustainability Programs, DelMonte FoodsIn 2008 Robin achieved her M.B.A. in Sustainable Management from the Presidio Graduate School. She previously received her B.A. in Environmental Studies from the University of Santa Barbara with a focus on Sustainable Urban Development.

SOUTHSIDE THEATERMost of the world’s populations live in cities, but infrastructure, systems design, and even our ways of thinking need to be upgraded to deliver livable, connected, and distinctive communities that nurture their inhabitants and interact sustainably with surrounding environments. Our discussion will focus on innovative trends and ideas and provoke new thinking about cities and communities.Christine Hertzog, Managing Director, Smart Grid LibraryChristine is a consultant, author, and a professional explainer focused on Smart Grid technologies and solutions. She helps clients understand and navigate the electricity ecosystem of emerging technologies and markets. She authored the Smart Grid Dictionary, the first dictionary defining jargon, acronyms, and terminology used by utilities, regulators, standards organizations, and manufacturers.Andrea Traber, Director, KEMA Services, Inc.Andrea directs large projects and client relationships, as well as managing technical professional staff. She oversees services include energy efficiency design sistance, energy modeling and auditing, commissioning, retro-commissioning, real estate portfolio management


MAKING YOUR COMPANY SEXY FOR INVESTORSROOM C362

How can company founders prepare their companies for the scrutiny of professional investors? This presentation will focus on steps to take before the investors ask for the business plan. Topics include what kind of business structure professional investors prefer, providing stock to key employees, protecting intellectual property, avoiding common mistakes, thinking about valuation and understanding the pros and cons of typical deal terms.Richard Lyons, Partner, Wendel, Rosen, Black & DeanRichard is the Senior Legislative Advocate for the California Building Industry Association, and has been with them for over 20 years. CBIA is a statewide trade association representing more than 6,700 companies. Richard is respon-sible for land use, housing, infrastructure, school facility and local government finance issues impacting the industry.

OPTIMIZING BLENDED VALUE COMPANIESROOM C210

Here we explore emerging business models for blending money and mission. Learn how “Flexible Purpose Corporations” empower social entrepreneurs and enhance profitability; the “5 friction points” businesses experience in pursuing a triple bottom line; and how to overcome them with options including the B Corp, the FPC, the L3C, the Benefit Corporation and others. Find out how a blended model can work for your company! Todd Johnson, Partner, Renewable Energy & Sustainability Head, Jones DayTodd founded Jones Day’s Northern California practice in 2000 by opening its Silicon Valley Office and presently leads the Firm’s Renewable Energy and Sustainability Practice where he represents founders, investors, and companies pursuing renewable energy solutions, energy efficiency, and “for-benefit” models for corporate governance.

SOUTHSIDE THEATERIt is critical from an economic, environmental, and social perspective that we have the technologies to plan for and prosper in a world with rising population, rapid urbanization, natural resource depletion and a changing climate. This panel discusses how innovative technologies are enabling sustainability by transforming how we interact with our environment, manage resources and infrastructure, and build resilience for responding to natural disasters. Carrie Freeman, Director Sustainable Business Innova-tion, Intel Corp.Carrie is responsible for developing the business op-portunities for Intel’s eco- technology solutions in the areas of environmental monitoring and natural resource management. In her previous role as corporate sustain-ability strategist, she directed corporate wide strategic sustainability efforts working with stakeholders internal and external to the company.Rachel Sheinbein, Principal, CMEA CapitalRachel Sheinbein joined CMEA Capital in 2008 and is a Senior Associate with the Energy and Materials team. Before CMEA, Rachel was a consultant for start-ups in the areas of bio-plastics, solar and water treatment. She also is an angel investor, and co-chairs the Keiretsu Forum an-gel’s WISE (Women Investing in & Supporting Entrepreneurs) group.Peter Williams, CTO, Big Green Innovations, IBM,Dr. Williams assembles, maintains and develops the portfolio of technologies used in many of IBM’s environmental businesses. He is an IBM Distinguished Engineer. By background he is a management consultant with 20+ years experience of developing novel technology solutions and business models. Stan Wrzeski, VP & Global Director, Carbon & Climate Action, HOK GroupFor over four decades, Stan has built public/private partnerships from the public sector, private sector and academe. A product of MIT’s Building Technology Group, he blends the practicality of a contractor with the perspective of an educator to package projects that explore innovation and reflect HOK’s uniquely-integrative approach to sustainability.Steve Engler, Director, Carbon Management Services, Deloitte

30 FRIDAY SESSION ABSTRACTS

Friday 4:30-6:00

TECHNOLOGY ENABLING SUSTAINABILITY

BEER & BANTER WITH BUILDINGGREENROOM C362

What better way to wrap up the 2nd day of WCG10? Libations and loquaciousness on all things green with three of our best and brightest! This session is truly free-flowing-we’re taking all questions, opinions, and perspectives about green building. And no worries about things getting out of hand-Peter will be in charge of the taps on both beer and banter.Alex Wilson, Founder & Executive Editor,BuildingGreen, LLCAlex is the founder of BuildingGreen in Brattleboro, Ver-mont and executive editor of Environmental Building News and GreenSpec. He is author of Your Green Home and recipient of the 2010 Hanley Award for Vision and Leadership in Sustainable Housing.Ann Edminster, M.Arch, Green Building Consultant, Design AVEnuesAnn is an international expert on green building and a principal author of LEED for Homes. Her new book, Energy Free: Homes for a Small Planet, offers guidance on net-zero energy design. An acclaimed teacher and facilitator, she advises builders, developers, manufacturers, architects, utilities, public agencies, entrepreneurs and non-profits.Peter Yost, Director, Residential Services, BuildingGreen, LLCPeter has been building, researching, teaching, writing and consulting on high performance homes for more than 25 years. His expertise ranges from construction waste management to building durability. Peter has made significant contributions to the NAHB Research Center, Building Science Corp, EEBA, USGBC’s LEED for Homes program and DOE’s Building America program.Bruce King, Director, Ecological Building NetworkA recovering structural engineer who has spent 20 years figuring out how to build with what is already here, Bruce King gets asked to speak about this topic in places like London, Beijing, Sydney, Havana, Hong Kong, Toronto and even Berkeley. He also raises chickens and writes books.


ROOM C260How can we build a vibrant, socially just food system that serves everyone in our communities? This gathering of urban ag practitioners, community leaders, and policymakers will address this question head-on, and share success stories and lessons learned on the road to local food security. Learn about the challenges facing Bay Area urban farmers and food justice advocates, and hear about strategies and plans now underway to overcome them. Achieving lasting food security for all will require collaboration between community leaders, non-profits, schools, public officials, entrepreneurs and business leaders. Join the conversation!

Aaron Lehman, Network DevelopmentDirector, Bay LocalizeAaron co-founded Bay Localize and serves on the Oakland Climate Action Coalition and the Oakland Food Policy Council. He has worked for the Ella Baker Center, Circle of Life, and Earth Island Institute. Aaron lives in Oakland and is an avid gardener.

Tim Block, Program Manager, The Home Depot FoundationTim has 12 years of experience in the affordable housing and community development fields and has worked with many of the Foundation’s national affordable housing partners.In this role, Tim oversees the Foundation’s grantee work, including developing program direction, partnering with nonprofit organizations to develop project proposals, and negotiating grant contracts.

Jason Mark, Co-Manager, Alemany Farm. Editor, Earth Island JournalJason Mark is a writer-farmer engaged in the movement for sustainability. He splits his time between editing the quarterly magazine Earth Island Journal and co-managing Alemany Farm in San Francisco.

Jay Rosenberg, Co-Director, Hayes Valley Farm Jay is a permaculture designer and educator working on a community-run farm and urban agriculture education and research project located in the heart of San Francis-co. The farm is on a mission to serve as a community and agricultural hub empowering San Francisco residents to connect with one another, grow their own food, and learn about sustainable ecological systems.









FORUM: DESIGNING SOCIALLY JUST, LOCAL FOOD SYSTEMS

ROOM C370Social entrepreneurs are society’s change agents, introducing new methods for businesses, nonprofits, and civic partnerships to achieve social and financial returns. We will teach you the newest trends in social entrepreneurship, social responsibility, triple-bottom line accounting, and strategic partnership building. Join us to learn how to engage your community capital and move “beyond sustainability.”

David Hopkins, Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World David Hopkins is a motivating young entrepreneur, writer and speaker. He appears regularly in online media, TV and radio for his work in social entrepreneurship.Wilford Welch, Author, The Tactics of Hope Wilford helps corporations and individuals take actions that are in their enlightened self-interest, to effectively address the major social and environmental challenges we face.Kene Turner, President, Epilife ConsultingKene has over 15 years of experience providing nonprofit management consulting, professional development education, entrepreneurship training and corporate social responsibility strategies.

SOCIAL ENTREPRENEURSHIP WORKSHOP:DEVELOPING COMMUNITY CAPITAL

ROOM C235LivingHomes has two multifamily projects in Northern California that are expected to be certified LEED Platinum. Using sustainable building materials and systems-design, these homes are modern, elegant, and efficient. The Presidio homes, designed by KieranTimberlake, and the others in Los Altos are helping LivingHomes fulfill the promise of prefab as a real game changer in residential housing.Steve Glenn, CEO, LivingHomesLivingHomes is a premier developer of modern, prefabricated homes that combine world-class architecture with an unparalleled commitment to healthy and sustainable construction. The first LivingHome, designed by Ray Kappe, FAIA, was installed in eight hours and was the first home to be certified LEED Platinum. Nine other LivingHomes have or should achieve LEED Platinum.

MULTIFAMILY GOES PLATINUM: COMMUNITIES ON LIVING HOMES

DON’T FORGET TO ORDER YOUR CONFERENCE PROCEEDINGS CD FROM CADMIUM IN KEYNOTE HALL

ROOM C235Zero Net Energy (ZNE) is one of California’s Big Bold Energy Efficiency Strategies (BBEES), and new technologies are helping make this goal a reality. Learn more about ZNE from experts at the cutting edge of commercial buildings policy and technology, including leveraging local area networks for energy savings, dashboards, organic lighting and the latest in sensors and controls.Jordana Cammarata, Policy Analyst, California Public Utilities CommissionJordana Cammarata is involved in the oversight of the commercial energy efficiency programs for existing buildings and new construction. She is also engaged with the implementation of the California Energy Efficiency Strategic Plan, and recently launched a Zero Net Energy (ZNE) Action Plan for the Commercial Sector. She holds an MPP from the University of Southern California (USC).Gregg Ander, Chief Architect, Southern CA EdisonGregg is the manager of SCE’s Design and Engineering Services, of which the RTTC is an integral part. He is the author of over 65 technical and design related articles and was the executive producer of four “Environmental Showcase” television programs for NBC.Stephen Selkowitz, Department Head, Lawrence Berkeley National LabStephen leads a buildings R&D team that develops, tests and deploys new technologies, systems and tools for new and retrofit high performance, energy efficient buildings.

31FRIDAY SESSIONS

ROOM C210How can we redefine “high performance” investments and “safe lending practices” to incorporate sustainability? As companies and banks push beyond BSR and SRI they’re looking to leverage greater transparency to develop 21st century banking practices that serve a clean green economy. Here we explore the steps financial institutions can take to favor investments that do something good for the world!Todd Johnson, Partner, Renewable Energy & Sustainability Head, Jones DayTodd Johnson is a partner at Jones Day, one of the nation’s top law firms. Todd founded Jones Day’s Northern California practice in 2000 by opening its Silicon Valley Office and presently leads the Firm’s Renewable Energy and Sustainability Practice.Joshua Levine, VP, SRI Wealth Management, Royal Bank of CanadaJoshua provides highly customized financial advice and investment solutions to families, foundations, endowments, and small businesses. Through the goal of improving social justice through capital markets, he develops investment strategies that are in line with a client’s ethics, without sacrificing return.

CREATIVE GREEN FINANCE: VALUING INVESTMENT IN SUSTAINABILITY

ZERO NET ENERGY TECHNOLOGY FOR UTILITIES


32 SATURDAY SESSION ABSTRACTS

ROOM C2602011 will be the shakeout year for clean energy, with mas-sive changes in the industry including production-based incentives, investment tax credits, and equipment supply chain signals. This panel will uncover the key challenges and opportunities facing the distributed generation business environment in 2011 and provide on-the-ground insight to navigate, survive, and thrive in the coming clean energy economy.

CLEAN ENERGY FINANCING: PITFALLS & OPPORTUNITIES IN 2011

SATURDAY 11:30-12:30 Adam Boucher, CEO, Fund Manager, Adam Capital Inc.Adam founded and manages a private investment fund that has pioneered Senior Secured Debt as a strategy to invest in clean energy projects. He provides leadership in all operations, investor relations, and fund management. Adam represents a new generation of fund manager, with a personal resolve to triple bottom line returns.Liz Yager, Interim Energy & Sustainability Manager, So-noma CountyLiz is also the Program Manager of the Sonoma County Energy Independence Program (SCEIP). Her background ranges from building science to mass spectroscopy, IT to having been a golf pro. Liz is passionate about energy independence and the importance of equity in a sustainable future.Larry Farris, Adam Capital Inc.Larry has more than 15 years experience solving complex business and financing challenges and brings much need-ed humor and passsion to clean energy project finance.Danny Kennedy, Founder, SungevityA long-time social activist and entrepreneur, Danny started Sungevity to take solar to the suburbs by bringing sunshine online to make it easy and affordable to go solar.Joe Anzalone, Senior VP, Commercial Banking Group Manager, New Resource BankJoe has broad expertise in operating, advising and financing emerging-growth technology companies. He founded Allegiant Ventures, a technology venture fund, and was president and COO of MediaG3, a broadband wireless provider. He also has substantial banking experience, including 15 years at Silicon Valley Bank in a variety of executive positions

approach to developing an integrated set of policy recommendations for CA’s incoming governor. Come hear how successful international precedents including the Netherlands, New Zealand, and the European Union offer a proven path to aligning economy and ecology. Darian Rodriguez Heyman, Managing Partner CODE Green AgencyAfter five years of service, Darian recently stepped down as Executive Director of Craigslist Foundation and as a Commissioner for San Francisco’s Department of the Environment. Most recently, Heyman launched Code Green Agency, which provides strategy, messaging and fundraising for the green economy.Bonnie Nixon, Managing Partner, CODE Green AgencyAt CODE Green, Bonnie leads strategy and messaging for the Green Economy. As Former Director of Environmental Sustainability at HP, she managed the vision, strategy, marketing, messaging, employee and stakeholder relations program. As HP’s Director of Ethical Sourcing, Bonnie spent 10 years implementing the world’s largest and most complex electronic ethical and sustainable supply chain program.Dan Geiger, Executive Director, USGBC, Northern California ChapterDan has more than 25 years of executive experience including founding and CEO positions in 3 nationally recognized non-profits. His work has been featured in Good Morning America, Wall Street Journal, San Francisco Chronicle, San Jose Mercury News, and many other media.Pedro Nava, CA State Assemblyman, Chairman, Select Committee on CA Green EconomyHuey Johnson, Founder, Resource Renewal Institute, Founder, Trust for Public Land

INNOVATE WITH EMPATHY: SHIFTING WORLDVIEWS THROUGH INSPIRED COMMUNICATION

SOUTHSIDE THEATERA growing chorus of scientists and sociologists are exploring the rise of empathy as a vital tool for 21st century leaders. But how are empathy and innovation related? What can the latest research in developmental psychology, worldviews, and social outlook teach us about being more authentic communicators? In this interactive seminar John presents compelling research and practical exercises for anyone who wants to shift minds to make a difference!John Marshall Roberts, Founder & CEO, Worldview LearningJohn Marshall Roberts is CEO of Worldview Learning. He is a bestselling author, speaker and applied research psychologist with more than a decade of strategic communications consulting experience. A former psychology professor, John’s work to date has focused largely on overcoming mainstream skepticism through strategic communication design.

HERBST PAVILIONThe Gulf Coast Oil Spill is the worst environmental disaster in history. Here Eric explores the tragedy of the spill, and how our own dependence on fossil fuels is really to blame. Then he offers a plan for transforming our cities and suburbs to eliminate this addiction once and for all. Combining equal parts humor and insight, Eric’s annual talk is a highlight of the conference.Eric Corey Freed, Founding Principal,organicARCHITECTEric has nearly 20 years of experience in green building. Eric is author of 4 books including Green Building for Dummies. His new book is Green$ense for the Home. Eric is considered a leader in the field; named by San Francisco Magazine Best Green Architect in 2005 and Best Visionary in 2007.

SPILLS, SINS & STARBUCKS: HOW OIL HAS NEGATIVELY ALTERED OUR BUILT ENVIRONMENT

REBOOT! REDEFINING CALIFORNICATIONROOM C370

California - the world’s eighth largest economy-is in a pivotal leadership position for advancing a prosperous green economy. The CA Green Plan is a comprehensive

MAKING SHIFT HAPPEN: CHANGING OUR COURSE FROM COLLAPSE TO SUSTAINABILITY

Hunter LovinsFounder & President, Natural Capitalism SolutionsHunter Lovins is an international consultant, professor, speaker and author on enhancing business value while practicing environmental sustainability. She presents regularly to audiences ranging from business, government, community groups and universities. For over 20 years, she has been widely published, quoted and referred to on how being environmentally friendly increases profits.

Gregory MillerTechnologist & Professor, Presidio Graduate SchoolGregory Miller is Advisor to Google.org, an active angel investor and TEDster, and served as interim Dean of Presidio Graduate School. Through 2009 Greg was Managing Director at Google.org & Google Foundation leading the investment, grants and legal teams addressing renewable energy and climate change, global economic development and global public health. Prior to Google, Greg was a co-founder of early Wi-Fi company Cometa Networks, and partner at Gunderson Dettmer advising start-ups and venture firms.



ROOM C362Author Mat Stein takes us on a journey toward two futures. First he identifies six major current trends heading toward collapse. Then he inspires us by detailing ten major changes we can make using existing technologies and practices to shift toward a sustainable future. With a backcasting exercise we explore steps we can take in our own lives to create a future we all want. Matthew Stein, Principal, Stein DesignEngineer, green builder, graduate of MIT and author of the bestselling book When Technology Fails, Mat has built hurricane resistant eco-friendly homes and designed dozens of consumer & industrial products. An outspoken advocate for making a radical shift in the way we do business to create a truly sustainable world, Mat is also a guest columnist for the Huffington Post.

SATURDAY 1:30-2:30

ROOM C260This talk looks at how innovative public space design has become a major component of sustainable city planning, and how high-profile urban open spaces have become catalysts for economic development. Speakers will consider projects from NY’s High Line and SF’s Mint Plaza, to a range of parks, plazas and waterfronts where integrating ecology into public space is improving the environment and creating economic revitalization in the process. Bry Sarté, Principal & CEO, Sherwood Design EngineersA leading designer in green and sustainable engineering, Bry has years of international engineering experience ranging from master planning and infrastructure design to site planning for individual buildings and urban spaces He is the author of Sustainable Infrastructure: The Guide to Green Engineering and Design, a comprehensive guide to integrating sustainable strategies into infrastructure planning and design.Jacob Petersen, Planner, Hargreaves AssociatesJacob’s career has focused on leading the design of urban parks - an ongoing investigation of design,programming, sustainability, and urban revitalization.Experience includes Discovery Green a central park in downtown Houston; Caruthers Park in Portland; Parkview West in Chicago; Belo Garden in Dallas; San Diego Waterfront Park; and Oklahoma City’s Central Park.Ken Hays, Partner, Kinsey Probasco HaysKen was President of the RiverCity Company, Chattanooga’s downtown non-profit development company from 2000-2005. He led the companies efforts as master developer of Chattanooga’s $120 million 21st Century Waterfront Plan

PUTTING NATURE AND PEOPLE TO WORK: ECOLOGICAL PUBLIC SPACE

33SATURDAY SESSION ABSTRACTSENERGY UPGRADE CALIFORNIA - RESIDENTIAL

RETROFITS GO LIVE!ROOM C210

The perfect storm of Federal Stimulus dollars and California rate payer energy efficiency funds have come together to create the largest home energy conservation rebate program in the entire country. Learn about local programs rolling out this fall in California that will save you energy and money. Join us, and join the energy upgrade movement!Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IXLeif Magnuson brings 21 years of experience at the EPA to his work implementing green building and efficiency programs at the EPA. He is an Environmental Scientist who received his B.S and M.S. degrees in Biology from Stanford.Panama Bartholomy, Advisor to Commissioner Douglas, California Energy CommissionPanama advises the Energy Commission on topics in-cluding green building, land use, climate change, renew-able energy, transmission and biofuels policy. He drives a biodiesel powered car and tries to play Mandolin.Michael Wheeler, Energy Advisor, California Public Utilities CommissionMichael serves as an Energy Adviser to Commissioner Dian Grueneich. Prior to his current position, he led the Residential Sector Strategic Planning process for the CPUC. Prior to joining the CPUC in 2006, Michael worked for the EPA and DOE on energy issues in Washington DC.Jeff Gleeson, Senior Product Manager, PG&E Jeff is a member of PG&E’s IDSM Products team and has helped to develop the statewide and soon-to-launch Whole House program. Prior to joining PG&E, Jeffreceived his MBA from UC Davis where he was a researcher for the UCD Energy Efficiency Center.

DIALOGUES WITH LUMINARIES

ROOM C235How do enlightened entrepreneurs win in today’s marketplace? Members of a powerful but largely ignored movement, countless small and mid-size companies are generating profits while also exercising social responsibil-ity and environmental stewardship. Learn the strategic principles that guide these pioneers, and how their experiences offer lessons to mainstream businesses. Mike Russo, Lundquist Professor of Sustainable Management, University of OregonMike is an award-winning researcher who focuses on how the sustainability imperative influences strategic management. His new book is Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably. Currently, Mike is studying the greening of global supply chains and geographic clustering by mission-driven companies.

HERBST PAVILIONWest Coast Green keynote level luminaries will join each other in this informal session telling their personal sto-ries: from occasional challenges that shifted them into action, a few jokes between each other, to stories that illuminate the source of their passion and insights.David Johnston, What’s Working, Inc.Johnston has trained thousands of builders and industry professionals worldwide. Johnston’s has authored four books: Building Green in a Black and White World, Green Remodeling, Changing the World One Room at a Time, Green From the Ground Up and Toward a Zero Energy Home.

GUEST SPEAKERS TO BE ANNOUNCED

SOUTHSIDE THEATERRecent technological advances now make it possible and practical to deliver concentrated sunlight deep inside commercial buildings. Using passive collectors and tiny tubing to carry sunlight through walls, this technology is cutting edge, affordable, and effective. Panelists will discuss the advantages of central sunlighting so commercial building architects, developers and owners can use it increase efficiency and save energy.Lorne Whitehead, Chair, Board of Directors, SunCentral Inc.Dr. Whitehead holds an Industrial Research Chair in Structured Surface Physics at the University of British Columbia where he is a professor. He is the founder and primary inventor of SunCentral’s Core Sunlighting System. Lorne holds over 100 patents and has substantial exper-tise in technology transfer.Peter Novak, CEO, Sunflower Corp.Peter has over 25 years of global business development, and operations experience from a career spanning the US, Europe and Asia. He joined Sunflower Corporation as their CEO in late 2006. Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff ArchitectureKit is an innovator, speaker and writer on climate change. He directed the firm’s launch of the GreenMatrixTM, the GHG Calculator for Facility Operation and Green Action Plan Framework. He recently initiated a new service-Sustainability Planning Practice–to create system-wide green plans for clients.

C370How can we use concrete rubble and earthen construction techniques to rebuild Haiti? Hear from architects and designers using simple engineering to build safe affordable structures that will work for Haitians and other cities around the world. Come learn how common urban materials like concrete, rebar, corrugated tin, plastic sheeting, and tires can be repurposed into safe, effective housing for disaster relief. Bruce King, Director, Ecological Building NetworkA recovering structural engineer who has spent 20 years figuring out how to build with what is already here, Bruce King gets asked to speak about this topic in places like London, Beijing, Sydney, Havana, Hong Kong, Toronto and even Berkeley. He also raises chickens and writes books. Kevin Rowell, Program Director, Kleiwerks InternationalKevin currently acts as the International program director of Kleiwerks International a 501(c)3 dedicated to education, research and development of sustainable communities world wide. Since 1996 Kevin Rowell has been investigating sustainable living through local organic food production and simple methods of providing housing.

CONCENTRATED SUNLIGHT: NEW TECHNOLOGIES FOR DAYLIGHTING THE BUILDING CORE

RUBBLE RISING: RECONSTRUCTING HAITI FROM THE INSIDE OUT


COMPANIES ON A MISSION: ENTREPRENEURIAL STRATEGIES FOR ENLIGHTENED GROWTH

34 SATURDAY SESSION ABSTRACTSPASSIV HAUS: AGGRESSIVE SAVINGS

ROOM C362Passive House (PassivHaus), the most rigorous building performance standard in the world, has produced over 20,000 buildings & retrofits using super-insulation, high performance windows, controlled solar gains, tight envelopes and heat-recovery ventilation techniques. Learn how Passive House principles can reduce energy use by 70 to 90%, putting cost-effective zero-energy buildings within reach.

Prudence Ferreira, Principal, Integral Impact Inc.Prudence is a high-performance building and energy consultant with special focus on Passivhaus, Living Building Challenge and Zero Energy buildings. She is President of both Passive House California and USGBC-REC. Her credentials include LEED AP, LEED-Homes Rater, GreenPoint Rater, T24 CEPE, HERS, I, II and PV Rater and Certified Passive House Consultant.

Nabih Tahan, Founder & Architect, BauTechnologiesNabih has been involved in energy efficient design and construction in California and Austria. He has introduced the Passive House Standard to California and established BauTechnologies to connect and transfer knowhow between Austrian professionals and their American counterparts through design and construction, including manufacturing and modern prefabrication techniques.

Graham Irwin, Principal, Essential HabitatGraham leads a design and consulting practice with an emphasis on Passive House methodology. His credentials include CPBD, CGBP, LEED AP, Certified Passive House Consultant. He is a founding member of the Passive House Alliance and Passive House California, Graham also lectures regularly and trains Passive House Consultants for the Passive House Institute US (PHIUS.)

ROOM C210How do we solve the “last mile” problem? Walk, bike,bus, train, ferry - there are so many ways to move around beyond cars. Thecity of the future needs an integrated strategy for linking them all together. Hear the latest on the HUD-DOT-EPA Sustainable Communities Partnership, high speed rail, revolutionizing greener transit development, and the SF bike coalition.

Timonie Hood, Green Building Coordinator, U.S. EPA Region 9Timonie drives @EPAgreenbuilding, zero waste and climaterials policy change. She works on environmentally preferable purchasing and green building for EPA’s Pacific Southwest region, where her recent projects include: the Lifecycle Building Challenge, HUD-DOT-EPA Sustainable Communities Partnership, Tribal Green Building, Sustainable Transit.

Tian Feng, District Architect, San Francisco Bay Area Rapid Transit DistrictTian is the founder/chief editor of Transit Sustainability Practice Compendium and the chair of Transit Sustainability Standards for the American Public Transportation Association. His work on BART Facilities Standards was the first of its kind in transit system design and construction to incorporate sustainability principles and requirements holistically from planning to operations.

Jennifer Blonn, High Speed Rail Coordinator, U.S. EPAJennifer advocates a new way of thinking for designing and operating sustainable transit. Improving transit systems’ performance and integrating transit with community development is often more vital than a simple reduction of the environmental footprint of agency facilities. A holistic practice of transit sustainability leads to a healthier and happier life style and a more livable community.

Renee Rivera, Executive Director, SF Bike CoalitionFormer chair of the SFBC Board of Directors, Renee Rivera is currently the acting Executive Director. Renee has a long history working with the SFBC including leading winning campaigns for bike lanes. Renee has a strong background in nonprofit management and leadership roles and is passionate about improving San Francisco for bicycling.

Eric Eidlin, Sustainable Communities Partnership Liai-son, Federal Transit Administration, US Dept of Trans-portationEric provides financial and planning assistance to transit agencies in the Bay Area, and manages FTA’s Tribal Transit Program for federal Region 9.

MULTI-MODAL TRANSPORTATION: SOLUTIONS FOR MOBILE URBANISM

ROOM C235Urban infrastructures are underperforming around the world. Using natural systems, we can improve site and building performance without increasing energy use. However, urban environments are often hostile to ecology, inspiring today’s designers to blend technological and natural solutions into an integrated urban fabric. This presentation explores how ecosystem services can be used to enhance the performance of the built environ-ment.

Josiah Raison Cain, Co-Founder, Design EcologyJosiah has been greening major projects for over 18 years. His synthesis of design, technology and environment to optimize building and infrastructure performance has been featured at Cascadia, Dwell, Esalen, Harvard, Sunset Magazine, HGTV and the NY Times. He is the Director of Sustainable Design at UCB Extension, and visionary de-signer of ecological urban environments.

ECOLOGICAL BIONICS: EXPLORING AN ECOLOGICALLY INTEGRATED URBAN FABRIC

This free-standing, one-bedroom home is:

Introducing the Inspired In-Law™ Cottage:Sustainable. Attainable. Affordable.

Contact us: [email protected] or +1-415-512-0770Contact us: [email protected] or +1-415-512-0770

Schwartz Communications is the strategic communications partner to more than 30 Cleantech & Green companies, including West Coast Green

Public RelationsGovernment Relations

Search Engine Marketing Digital Media

··

··

36 BOOK SIGNING SCHEDULE

11:15 William Mcdonough signing copies of Cradle To Cradle in Herbst Lounge

12:45 David Johnston signing copies of Green From The Ground Up in Expo Bookstore (Tentative)

Matthew Stein signing copies of When Technology Fails in Expo Bookstore

Jennifer Siegal signing copies of More Mobile: Portable Architecture in Expo Bookstore

12:45 Matthew Stein signing copies of When Technology Fails in Expo Bookstore

Jennifer Siegal signing copies of More Mobile: Portable Architecture in Herbst Lounge

6:15 David Hopkin signing copies of Tactics of Hope in Expo Bookstore

Ann Edminister signing copies of Energy Free: Homes for a Small Planet in Expo Bookstore (tentative)

11:15 Hunter Lovins signing copies of Natural Capitalism in Herbst Lounge

12:45 John Marshall Roberts signing copies of Igniting Inspiration in Expo Bookstore

Eric Corey Freed signing copies of Green Building for Dummies in Herbst Lounge

Mike Russo signing copies of Companies on a Mission in Expo Bookstore

2:45 Adam Werbach signing copies of Strategy for Sustainability in Expo Bookstore (tentative)

Kira Gould signing copies of Women in Green: Voices of Sustainable Design in Expo Bookstore

Bry Sarte signing copies of Sustainable Infrastructure in Expo Bookstore

FRIDAY OCTOBER 1

SATURDAY OCTOBER 2

THURSDAY SEPTEMBER 30

BOOK SIGNING SCHEDULE:

West Coast Green saved the following

resources by using Sakura Silk, made with an

average of 100% de-inked recycled fiber and

an average of 50% post-consumer waste,

processed chlorine free, designated Ancient

Forest Friendly

TM

and manufactured with

electricity that is offset with Green-e®

certified renewable energy certificates.

36 Trees

16497 Gallons of Water

12 Million BTUs of

1002 Pounds of Solid

3425

Pounds of

Greenhouse Gases

Includes an anti-microbial to inhibit mold, mildew, and bacterial growth.

Healthy SchoolsHealthy SchoolsHealthy ChildrenHealthy Children

forforforforforforHealthy SchoolsforHealthy SchoolsHealthy SchoolsforHealthy SchoolsHealthy Children

forHealthy ChildrenHealthy Children

forHealthy Children

The Science of Comfort.Better performing home and building insulation is the ideal place to start sensible conservation and reducing our carbon footprint.

NCFI’s high performance spray foam insulation products provide remarkable heating and cooling efficiency, which saves big on energy costs. They also protect the health and comfort of occupants by keeping out airborne pollutants like pollen, dust, and mold. Plus, our products contain renewable agricultural resources.

There’s no wonder architects and builders call it the “most important green building product you’ll never see.”

SustainableNCFI

www.ncfi.com

Visit us at booth 445/447

ADVAVAV NCED AGRICULTURLTURL AL INSULALAL TATA ION

PLUS®

HIGH PERFORMANCE RESIDENTIAL INSULATIONADVANCED EROSION CONTROL BARRIER

®

The Scienceof Comfort

38 URBAN AG SHOWGARDEN

FORUM: DESIGNING SOCIALLY JUST, LOCAL FOOD SYSTEMSFRIDAY AT 4:30 IN C260

Aaron Lehman, Newtork Development Director, Bay Localize; Tim Block, Program Man-ager, The Home Depot Foundation; Jason Mark, Co Manager, Alemany Farm & Editor, Earth Island Journal; Meil Ling Hui, SF Department of the Enviro-ment; Jay Rosenberg, Co-Director, Hayes Valley Farm

How can we build a vibrant, socially just food system that serves everyone in our communities? This gather-ing of urban ag practitioners, community leaders, and policymakers will address this question head-on, and share success stories and lessons learned on the road to local food security. Learn about the challenges fac-ing Bay Area urban farmers and food justice advocates, and hear about strategies and plans now underway to overcome them. Achieving lasting food security for all will require collaboration between community leaders, non-profits, schools, public officials, entrepreneurs and business leaders. Join the conversation!

ECOLOGICAL BIONICS FEATURING GARDEN DESIGNER JOSIAH RAISON CAINSATURDAY AT 1:30PM IN C235

Josiah Raison Cain, Principal, Design Ecology

Urban infrastructures are underperforming around the world. Using natural systems, we can improve site and building performance without increasing energy use. However, urban environments are often hostile to ecology, inspiring today’s designers to blend technological and natural solutions into an integrated urban fabric. This presentation explores how ecosystem services can be used to enhance the performance of the built environment.

LEARN MORE ABOUT URBAN AG AT THESE SESSIONS!

A HEARTFELT THANK YOU TO THESE ORGANIZATIONS FOR DONATING AND LENDING MATERIALS, TIME , AND EXPERTISE:

Bay Area Bluestonewww.bayareabluestone.comUrban Orewww.urbanore.comArt of the Gardenwww.artofthegarden.netGreen Waste Recycle Yardgreenwasterecycleyard.com

The Urban Farmer Storewww.urbanfarmerstore.comAmerican Soil & Stonewww.americansoil.comKassenhoff Growerswww.kassenhoffgrowers.comVertical Claywww.verticalclay.com

Algae Labwww.algaelab.comBuckeye Nurserywww.buckeyenursery.comDevil Mountain Nurserydevilmountainnursery.comDuarte Nurserywww.duartenursery.com

39URBAN AG SHOWGARDEN

N

E

S

W

www.theear thbui lders .com

VISIT WESTCOASTGREEN.COM/GARDEN TO LEARN MORE ABOUT THE GARDEN AND BECOME INVOLVED IN URBAN AGRICULTURE.

DESIGNED, BUILT, AND INSPIRED BY:

The Urban Ag Garden takes food growing to the power of 10. We’re taking it beyond some basil on the windowsill. Visit the garden (you can’t miss it! It’s between Herbst and Festival Pavilions) to experience the next generation of food supply – delicious, nutritious edibles that can grow in dense urban environments.

Learn about Aquaponics, living edible walls, clay and straw structures, graywater, rainwater harvesting, algae walls, and more! Elegantly landscaped and beautiful to boot, this garden models the future of urban ag.

McCaffrey Brothers

Inc.

www.theearthbuilders.com www.designecology.com www.mccaffreybrothers.com

41INNOVATION PIPELINETHE LAUNCH PAD FOR

EMERGING BREAKTHROUGHSThe Innovation Pipeline is the launch pad for emerging breakthroughs. It is our signature exhibit, expertly curated to reveal a glimpse of the future. Be the first to see several of the coolest and most revolutionary resource-efficient products, many yet to hit the market.Powered by

NOT YOUR TYPICAL LED- FLORIDA

URBAN CARGO SCOOTERS-CALIFORNIA

GREEN COLLAR JOBS FOR RURAL COMMUNITIES-INDIA

PLUG-AND-PLAY ENERGY SAVER- CALIFORNIA

RETHINKING URBAN TRANSPORTATION-UNITED KINGDOM

DESALINATION STILL - GERMANY

GREEN LITE MOTORS-OREGON

SOLSOLUTIONS-CALIFORNIA

CHROMASUN-CALIFORNIA

STRAMIT STRAWBOARD-UNITED KINGDOMCALSTAR PRODUCTS-CALIFORNIA

ENOVATIVE KONTROL SYSTEMS -CALIFORNIA

WOOL INSULATION - CALIFORNIA

FIND THESE & MORE IN THE INNOVATION PIPELINE ON THE EXPO FLOOR

COUNTERTOP COMPOSTING APPLIANCE-COLORADO

Ideal urban vehicle, getting 100 MPG + express lane cruising + easy parking.

LumaStream designed a biomimicry system for light control.

LitScooters – In the wild! Cargo Scooters make vehicle architectonics sustainable.

Barefoot College teaches women in rural communities about solar energy and water management.

Ideal urban vehicle: 100MPG+express lane cruising+easy parking.

SolMan mobile solar generator. Plug-&-Play portable green power.

Chromasun Micro-Concentrator (MCT) – High Temperature Solar Thermal

Stramit USA makes 100% sustainable building panels out of straw.

Brick Reinvented—Low CO2, Low Embodied Energy, 40% Recycled

D’MAND-CIRC© efficiently delivers hot water saving water/energy

Bellwether Materials manufactures sheep’s wool insulation

PowerZoa is a smart plug system for managing, measuring, and saving energy.

Martin Angelov’s Kolelinio is an alternative individual urban transportation concept utilizing a network of urban cables and personal motorized backpack harnesses.

Mage Water Management single person usage, portable, floatable, solar-driven, desalination still.

GreenCycler is a compact food grinder that makes composting kitchen scraps easy. Just throw food waste in, turn the hand crank and out comes scraps that are the optimum size for composting.

THREE WHEELED CONCEPT CAR - UNITED KINGDOM

42 EXHIBITOR DIRECTORY

AIRIUS, LLCEnergy savings through the use of de-stratification fans. (303) 772-2633, [email protected]

Booth 429

AirScapeAirScape whole house fans - Energy efficient natural cooling. (866) 448-4187, [email protected] www.airscapefans.com

Booth 518

AquaStarWater as refrigerant home use air conditioner.(949) 955-2721 Ext: 224, [email protected] www.aquastarcooling.com

Booth 455

Aquatherm GreenpipeOne of the safest and longest lasting potable water systems available. (415) 826-2463 [email protected], www.aquathermpipe.com

Booth 546

AudioVisionsEnergy monitoring & management systems. (800) 426-0277, [email protected] www.avisions.com

Booth 370

Barefoot CollegeNon-profit specializing in sustainable rural development and livelihood. (415) [email protected], www.barefootcollege.org

IP

Bath FitterOne-day bathroom remodeling. Lifetime warranty. (650) 392-1441, [email protected]

Booth 427

Bay Area Moisture Control, Inc.Conditions crawlspace to be moisture free and energy ef-ficient. (415) 884-0500, [email protected], www.bayareamoisturecontrol.net

Booth 511

Bay Area Pervious ConcretePervious concrete. (650) 596-0683, [email protected] www.bayareaperviousconcrete.com

Booth 325

Belgard HardscapesBelgard interlocking pavers, paving stone & garden wall products. (209) [email protected], www.belgard.biz

Booth 451

Bellwether MaterialsBellwether Materials manufactures sheep’s wool insulation. (415) 829-3299, [email protected]

IP

Boston Architectural CollegeOnline sustainable design courses and certificates.(617) 585-0101, [email protected] www.the-bac.edu/green

Booth 425

BRAE Rainwater HarvestingBRAE manufactures and distributes complete rainwater systems. (800) 772-1958, [email protected] www.braewater.com

Booth 450

BuildingGreen LLCBuildingGreen provides sustainable design information to building professionals. (802) 257-7300 Ext: [email protected], www.buildinggreen.com

Booth 423

California Building Performance Contractors Association We teach contractors how to make existing residential buildings energy efficient.(888) 352-2722 Ext: 213, [email protected], www.cbpca.org

Booth 470

California Straw Building AssociationTo promote the use of straw in building.(209) 785-7077, [email protected] www.strawbuilding.org

Booth 573

Cerami, Inc.Surfaces made from 100% recycled glass and cement. (415) 485-5180, [email protected]

Booth 424A

Ceramic Tile DesignSurfaces made from 100% recycled glass and cement.(415) 485-5180, [email protected]

Booth 422A

CertainTeedRoofing, siding and insulation products. (925) 735-9851, [email protected] www.certainteed.com

Booth 477

ChromasunChromasun Micro-Concentrator (MCT)-High Temperature Solar Thermal. (650) 260-8180, [email protected] www.chromasun.com

IP

Compass Lumber ProductsNorthern California distributor for DreamDex.(800) 773-9125, [email protected]

Booth 414

Cosella-Dorken Products IncSystems for building healthier homes. (888) 433-5824, [email protected]

Booth 514

Creatus Wood ProductsManufacturer of wood products and recycled wood products. (866) 974-0180, [email protected]

Booth 431

Crete-HeatInsulated Floor Panel Systems (920) 948-3738, [email protected] www.crete-heat.com

Booth 336

Crystal Cabinet Works, Inc.Crystal… a fine name in green cabinetry! (800) 347-5045, [email protected] www.crystalcabinets.com

Booth 363

Danmer Custom ShuttersManufacturer & installer of energy efficient customshutters. (888) 326-6378, [email protected]

Booth 412

Deconstruction & ReUse Network, IncPromoting deconstruction as an alternative to demolition.(888) 545-8333, [email protected] www.reusenetwork.org

Booth 367A

Demilec (USA) LLCEnvironmentally-safe spray foam insulation products for wood or steel structures. (817) [email protected], www.DemilecUSA.com

Booth 318

Dunn-Edwards PaintsLeading architectural paint manufacturer in the South-west US. (888) 337-2468, [email protected] www.dunnedwards.com

Booth 366

EcohausEco-friendly building supplies since 1992. (877) 432-64287, [email protected] www.ecohaus.com

Booth 513

Airvac, Inc.The economical & ecological wastewater collection system. (813) 855-6297, [email protected]

Booth 411 Build It GreenNon-profit promoting residential green building practices in California. (510) 845-0472, [email protected] www.builditgreen.org

Booth 466

Calstar ProductsBrick Reinvented—Low CO2, Low Embodied Energy, 40% Recycled. (877) 700-9501, [email protected]

IP

Columbia Forest ProductsColumbia Forest Products manufacturers PureBond hardwood plywood.(800)694-9663, [email protected], www.columbiaforestproducts.com

Booth 351

California Building Standards Commission Are you ready for CALGreen?(916) 263-0916, [email protected] www.bsc.ca.gov

Booth 353

Cool Roof Rating CouncilNon-profit providing credible roof radiative property ratings. (510) 482-4420, [email protected]

Booth 409

43EXHIBITOR DIRECTORY

EDC LED LightingLatest generation indoor & outdoor LED lighting. (650) 533-9692, [email protected] www.edc-led.com

Booth 512

Engineered Conversion Systems (EcoPath)Custom sustainable entryway mat systems. (706) 275-8895, [email protected] www.ecopathmats.com

Booth 346

EST Energy Savings TechnologyLED lights and light fixtures. (408) 429-0092, [email protected] www.est-es2.com

Booth 562

Evolution Surface SolutionsEcofriendly sealants and coatings using nanotechnology. (415) 320-4336, [email protected] www.evolutionsurfaces.com

Booth 359

Forest Stewardship Council (FSC) - USForest management to meet social, economic, & ecological needs. (612) 353-4511, [email protected] www.fscus.org

Booth 369

ForeverLawn WestArtificial grass. (209) 833-7877, [email protected] www.fieldofgreen.com

Booth 326

Foundry Service and Supplies, IncHigh-density fiber cement boards. (562) 945-6511, [email protected]

Booth 516

GGI LightsWith GGI, making a change is a simple switch. (415) 683-7918, [email protected] www.ggilights.com

Booth 315

Golden State FlooringFSC Certified wood: lumber, flooring, panels, plywood. (800) 835-6674, [email protected] www.higlum.com

Booth 459

GraniterockHigh-quality construction materials and services for 100+ years. (888) 762-5100, [email protected]

Booth 362

Grasswood Cabinets Inc.Grasswood Cabinets is a manufacturer of modular bam-boo cabinets. (408) 436-8819, [email protected], www.grasswoodcabinets.com

Booth 558

Green Building Systems, Inc.California distributor for R-control SIPs. (530) 265-2297, [email protected] www.gbsic.com

Booth 338

Green Lite MotorsIdeal urban vehicle: 100MPG+express lane cruising + easy parking. (503) 490-3014, [email protected] www.greenlitemotors.com

IP

GreenGuard Environmental InstituteCertifies products for low chemical emissions. (800) 427-9681, [email protected] www.greenguard.org

Booth 454

Habitat for Humanity ReStoreHome Improvement Outlet Store supporting Habitat for Humanity. (707) 568-3228, [email protected], www.socoHabitatrestore.org

Booth 367B

Hammond Fine HomesConstruction services for LEED or GreenPoint rated projects. (707) 795-6045, [email protected] www.hammondfinehomes.com

Booth 430

Healthy Buildings USAPreviewing the OHOME and HEALTHY CLASSROOMS. (707) 676-8999, [email protected] www.healthybuildingsusa.com

Booth 506

Heavenly GreensSynthetic turf systems. (866) 723-8873, [email protected] www.HeavenlyGreens.com

Booth 550

Higgins HardwoodsFSC Certified wood: lumber, flooring, panels, plywood. (800) 241-1883, [email protected] www.higlum.com

Booth 459

Hunter DouglasEnergy efficient and sustainable window coverings. (209) 588-0936, [email protected] www.hunterdouglas.com

Booth 522

IceStoneSurfaces made from 100% recycled glass and cement. (718) 624-4900, [email protected] www.icestone.biz

Booth 422B/424B

Icynene, Inc. Icynene spray foam insulation and air barrier products. (800) 758-7325, [email protected] www.icynene.com

Booth 507

IllumiLED LightingLED (909) 902-0053, [email protected] www.illumiLEDlighting.com

Booth 517

Invisible Structures, IncEnvironmentally and sustainable site development products. (303) 233-8383, [email protected] www.invisiblestructures.com

Booth 304

Jackel Enterprises, Inc.FSC hardwoods, softwood, milled products, recycled and salvaged lumber. (831) 768-3880, [email protected], www.jackelenterprises.com

Booth 525

JTG MuirManufacturer representatives for hydronic heating and solar thermal systems. (510) 434-3144, [email protected] www.jtgmuir.com

Booth 319

Knauf InsulationManufacturer of sustainable insulation. (317) 398-4434, [email protected] www.knaufinsulation.us

Booth 302

KolelinioKolelinio is an alternative urban transportation system. (+35) 9898974710, [email protected] www.kolelinia.com

IP

KonaBeachHouse.comBeach homes in Kona Hawaii unchanged since the 1950s. (800) 400-5662, [email protected] www.konabeachhouse.com

Booth 460

Lemnis IncLED Lamp Manufacturer.(415) 979-0280, [email protected] www.shop.thepharox.com

Booth 528

Booth 471Level 5 DesignEco wall finish design & installation. (510) 735-9212, [email protected] www.levelfivedesign.com

Enovative Kontrol SystemsD’MAND-CIRC© efficiently delivers hot water savingwater/energy. (541) [email protected], www.enovativegroup.com

IP GreenCyclerKitchen compost helper reduces organic waste by 80%! (720) 870-0510, [email protected], www.quirky.com/products/48-Keiro-Kitchen-Compost-Grinder

IP

SPON

SOR IBM

Building a smarter planet for a sustainable future. (800) 426-4968 www.ibm.com/green

Integrity from Marvin Windows and DoorsManufacturer of premium pultruded fiberglass windows and doors. (877) 879-7907, [email protected] www.integritywindows.com

Booth 416

SPON

SOR INTEL

Sponsor of Tomorrow (503) 696-8080 www.intel.com/go/energy

44 EXHIBITOR DIRECTORY

LifeSource Water SystemsWater filtration for residential and commercial applications. (800) 334-5009, [email protected] www.lifesourcewater.com

Booth 530

Lit ScootersIn the Wild...Cargo Scooters make vehicle architectonics sustainable. (971) 506-1457, [email protected] www.litscooters.com

IP

Living Green Design SolutionsArchitectural, landscape, & building materials for sus-tainable solutions. (559) 801-9504, [email protected], www.livinggreendesignsolutions.

Booth 581

Booth 445

LumaStreamIntelligent lighting systems. Beauty meets efficiency.Novel distribution. (415) 515-2211 [email protected], www.lumastream.com

IP

LuminaltDesigns and builds solar electric and solar hot watersystems. (415) 641-4000, [email protected]

Booth 570

Lutron ElectronicsLutron: Recognized world leader in light control since 1961. (877) 610-7410, [email protected] www.lutron.com

Booth 574

Mage Water ManagementSingle person usage, portable, floatable, solar-driven, desalination still. (801) 763-5026, [email protected], www.watercone.com/mage.html

IP

Marvin Windows and DoorsPremium manufacturer of wood and wood clad windows. (877) 879-7906, [email protected] www.marvin.com

Booth 418

MBDCCradle to Cradle Consulting and Certification. (434) 295-1111, [email protected] www.mbdc.com

Booth 526

MoonDance PaintingInterior & exterior painting contractors. (888) 977-2468, [email protected] www.moondancepainting.com

Booth 575

Nana Wall SystemsNanaWall large operable glass wall systems.(800) 873-5673, [email protected] www.nanawall.com

Booth 323

Natural Capitalism Solutions(720) 684-6580 [email protected] www.natcapsolutions.org

Booth 568

North Cal Wood ProductsReclaimed and FSC Certified redwood and douglas fir. (707) 462-0686, [email protected] www.northcal.com

Booth 368

NyloboardDecking made from recycled carpet fibers called NyloDeck. (770) 385-6168, [email protected]

Booth 537

Oregon ShepherdManufacturer of 100% natural wool insulation.(888) 629-9665, [email protected]

Booth 579

Orenco Systems, Inc.Water & wastewater collection, treatment, re-use, management. (800) 348-9843, [email protected] www.orenco.com/systems/sustainable.cfm

Booth 544

Paperstone by Paneltech ProductsSustainable solid surfaces - The Countertop with a Con-science. (360) 538-1480, [email protected] www.paperstoneproducts.net

Booth 355

Peninsula Building MaterialsBuilding materials: natural stone, brick, pavers, land-scape supplies. (877) 282-0522, [email protected] www.pbm1923.com

Booth 462

Philips Lighting CompanyInnovative and environmentally friendly lighting solutions.(800) 555-0050, www.philips.com www.philips.com

Booth 316

Plug In AmericaNon-profit advocating for electric vehicles.(415) 252-7162, [email protected] www.pluginamerica.org

Booth 361

Powerzoa Smart plug systems manage, measure and report energy. (530) 263-1018, [email protected]

IP

Premier Building SystemsEnvironmentally friendly building products: roofs, walls & floors. (800) 275-7086, [email protected] www.pbssips.com

Booth 413

Presidio Graduate SchoolGraduate programs in sustainable management. (415) 561-6555, [email protected] www.presidiomba.org

Booth 340

Rain Technologies, Inc.A C2C gold tier certified water resource management company. (866) 724-6356, [email protected] www.raintechnologies.com

Booth 592

Rainwater HOG, LLCAward-winning functional, discreet modular rainwater storage. (888) 700-1096, [email protected]

Booth 311

Rayco PaintingBay Area’s leading green painting company. (888) 320-7566, [email protected] www.raycopainting.com

Booth 356

Recurve (Sustainable Spaces)The leader in home energy audits and green energyremodeling. (415) 294-5380, [email protected]

Booth 566

Recycle Movement CorpRecycle and reuse the wasted for a better earth tomorrow. (212) 947-4878, [email protected] www.recyclemovement.com

Booth 313

Lithonia LightingEnergy efficient LED lighting solutions. (770) 922-9000, [email protected] www.lightahome.com, www.lithonia.com

Booth 426

SPON

SOR NCFI Polyurethanes

SPF products that are energy efficient and provide a healthier environment. (800) 346-8229 [email protected], www.NCFI.com

Noritz AmericaWorld’s largest manufacturer of tankless water heaters. (866) 766-7489, [email protected] www.noritz.com

Booth 505

SPO

NSOR PG&E - Smart Grid

Look into California’s energy future by visiting PG&E to see how today’s SmartMeter™ is leading tomorrow’s Smart Grid with Home Area Network (HAN) technology, and plug in car charging-all in a live interactive display format. (415) 973-2653, for inquiries: [email protected] www.pge.com

PG&E - Go SolarVisit PG&E at the Go Solar booth and get the information that has helped more customers install solar than any other program in the nation.

PG&E - Ask an ExpertHave an energy question about your home or business? Talk directly to a PG&E expert for help.

Booth 307

Booth 406

SPON

SOR Pictura Graphics

Sustainable exhibit and graphic solutions. (312) 286-0355, [email protected] www.picturagraphics.com

Booth 446

Plug ‘n Save Energy ProductsPV Solar Shutter: bamboo shutter that produces power. (888) 623-2221, [email protected]

Booth 419

45Renewal By AndersenA start-to-finish custom division of Andersen Windows. (866) 838-6432, [email protected] www.renewalbyandersen.com

Booth 583

Restoration TimberProviders of reclaimed wood flooring, beams and siding. (415) 651-4276, [email protected] www.restorationtimber.com

Booth 475

Saba Motors Red-hot performance. Green vehicles. (408) 219-8675, [email protected] www.sabamotors.com

Booth 344

SaveEnergy123Save money, time and energy with SaveEnergy123. [email protected] www.saveenergy123.com

Booth 503

SDI InsulationFull service green insulation contractor. (650) 685-5500, [email protected] www.sdi-insulation.com

Booth 312

SIP Home Systems, Inc.Structural Insulated Panels (SIPs)- design & SIP packages. (530) 477-9790, [email protected] www.siphomesystems.com

Booth 463

Sloan Valve CompanySmall scale water reuse system for toilet flushing. (502) 550-1506, [email protected] www.sloanvalve.com

Booth 527

SolarCityFull-service solar power system design, financing & in-stallation. (888) 765-2489, [email protected] www.solarcity.com

Booth 458

SolSolutionsSolMan mobile solar generator. Plug-&-Play portable green power. (800) 828-2965, [email protected] www.sol-solutions.com

IP

Stramit USAStramit USA makes a 100% sustainable building panel. (415) 640-8551, [email protected] www.stramit.co.uk

IP

The Mohawk GroupOne of the largest sustainable flooring manufacturers. (916) 947-8633, [email protected] www.mohawk-flooring.com/carpeting/smartstrand

Booth 417

The ReUse PeopleDeconstruction, building materials salvage, training, & consulting. (510) 383-1983, [email protected] www.TheReUsePeople.org

Booth 508

The Urban Farmer StoreEfficient irrigation and lighting for the landscape. (415) 661-2204, [email protected] www.urbanfarmerstore.com

Booth 329

Timber Pro UV Natural Wood FinishesEcoSafe wood and concrete stains & sealers & restor-atives. (888) 888-6095, [email protected] www.timberprocoatings.com

Booth 560

TimberpegProducer of custom timberframe home packages. (530) 432-1796, [email protected] www.timberpeg.com

Booth 428

TimberTechTimberTech is a manufacturer of composite decking, railing and lighting. (800) [email protected], www.timbertech.com

Booth 407

Tom Kent DesignThree-wheeled adaptable electric city car. (+44) 7890965736, [email protected] www.tekentdesign.daportfolio.com

IP

U.S. EPA Green Building InitiativeEnvironmental Protection Agency Green Building Workgroup. (415) 972-3282, [email protected] www.epa.gov/greenbuilding

Booth 468

U.S. Green Building Council-Northern California ChapterPromoting, educating, and advocating for green building.(415) 738-5528, [email protected], www.usgbc-ncc.org

Booth 347

UC Berkeley ExtensionThe continuing education arm of UC Berkeley. (415) 284-1041, [email protected] www.extension.berkeley.edu/sustainability

Booth 461

UC San Diego ExtensionProfessional development & continuing education provider. (858) 882-8034, [email protected] www.extension.ucsd.edu

Booth 317

Vetrazzo by Polycor Distributed by IntertileRecycled Glass Surfacing. (510) [email protected], www.vetrazzo.com/www.intertile.com

Booth 554

Warm FloorsRadiant heating and thermal solar systems. (707) 257-0880, [email protected]

Booth 541

Water Wise Group, Inc.Water Wise Group distributes residential greywater sys-tems. (805) 468-4920, [email protected] www.waterwisegroup.com

Booth 453

Watt Stopper/LegrandWattStopper is the leading manufacturer of energy efficient lighting controls. (408) [email protected], www.wattstopper.com

Booth 410

Wheeler ZamaroniExclusive supplier of Filterpave & TerraPave products. (707) 543-8400, [email protected] www.wzsupply.com

Booth 510

Wow GreenAll natural non-toxic cleaning products. (408) 448-1328, [email protected] www.wowgreen.net/starburst

Booth 576

Rhino ShieldLifetime exterior coating. (888) 744-6612 www.rhinoshieldca.com

Booth 519

SPON

SOR Sun Light and Power

Solar energy design and installation. (800) 233-4786, [email protected] www.sunlightandpower.com

SPON

SOR SuperGreen Solutions

Solar, wind and other energy efficient products. (+61) 7385583000, [email protected] www.all-safe.com.au

Sustainable Furniture CouncilNon-profit committed to promoting best practices for sustainability. (919) 967-1137, [email protected], www.sustainablefurniturecouncil.org

Booth 327

Sustainable Building Advisor ProgramA certificate course focused on achieving high perfor-mance buildings. (510) 273-2450, [email protected] www.BayAreaSBA.org

Booth 577

VELUX America Inc.World leader in skylights and solar water heating sys-tems. (800) 888-3589, [email protected]

Booth 467

46 PAVILION MAP

S E C O N D F L O O R

R O O M

L O U N G EM A I N

E N T R A N C E

M A I NE N T R A N C EA S K A N

E X P E R TN E T W O R K I N G

C A F E



4 1 8

5 9 25 0 35 0 55 0 75 1 15 1 35 1 75 1 9

5 0 65 0 85 1 05 1 25 1 45 1 65 1 8

4 1 9 4 1 7 4 1 3 4 1 1 4 0 9 4 0 7

4 0 64 1 0

3 0 7

3 0 23 0 43 1 23 1 63 1 8

3 1 13 1 3

4 1 24 1 4

3 1 53 1 73 1 9

4 1 6

5 2 2

4 2 34 2 54 2 74 2 94 3 1

5 2 65 2 85 3 0

5 2 55 2 75 3 75 4 1

4 2 24 2 44 2 64 2 84 3 0

3 2 33 2 53 2 73 2 9

3 2 63 3 63 3 83 4 03 4 4

3 4 53 4 7

4 4 44 4 6

4 4 5

5 4 45 4 65 5 05 5 25 5 4

4 5 14 5 34 5 5

3 4 63 5 6

4 5 04 5 24 5 4

3 5 13 5 33 5 5

5 5 85 6 05 6 2

4 5 94 6 14 6 3

4 5 84 6 04 6 2

3 5 93 6 13 6 3

3 5 83 6 03 6 23 6 63 6 83 7 0

3 6 73 6 9

4 6 64 6 84 7 0

4 6 74 7 1

5 6 65 6 85 7 0

4 7 54 7 7

5 7 45 7 6

5 7 35 7 55 7 75 7 95 8 15 8 3

I B MM E D I A

G R E E N

K E Y N O T EH A L L

B A R

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V IPLOUNGE

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R E G I S T R A T I O N

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C O F F E ES T A T I O N

BOOKSTORE

M E Z Z A N I N ET A S T I N GG A R D E N

MEDIAROOM

FESTIVAL PAVILION

HERBST PAVILION

47PAVILION MAP


R O O M

L O U N G EM A I N

E N T R A N C E

M A I NE N T R A N C EA S K A N

E X P E R TN E T W O R K I N G

C A F E



4 1 8

5 9 25 0 35 0 55 0 75 1 15 1 35 1 75 1 9

5 0 65 0 85 1 05 1 25 1 45 1 65 1 8

4 1 9 4 1 7 4 1 3 4 1 1 4 0 9 4 0 7

4 0 64 1 0

3 0 7

3 0 23 0 43 1 23 1 63 1 8

3 1 13 1 3

4 1 24 1 4

3 1 53 1 73 1 9

4 1 6

5 2 2

4 2 34 2 54 2 74 2 94 3 1

5 2 65 2 85 3 0

5 2 55 2 75 3 75 4 1

4 2 24 2 44 2 64 2 84 3 0

3 2 33 2 53 2 73 2 9

3 2 63 3 63 3 83 4 03 4 4

3 4 53 4 7

4 4 44 4 6

4 4 5

5 4 45 4 65 5 05 5 25 5 4

4 5 14 5 34 5 5

3 4 63 5 6

4 5 04 5 24 5 4

3 5 13 5 33 5 5

5 5 85 6 05 6 2

4 5 94 6 14 6 3

4 5 84 6 04 6 2

3 5 93 6 13 6 3

3 5 83 6 03 6 23 6 63 6 83 7 0

3 6 73 6 9

4 6 64 6 84 7 0

4 6 74 7 1

5 6 65 6 85 7 0

4 7 54 7 7

5 7 45 7 6

5 7 35 7 55 7 75 7 95 8 15 8 3

I B MM E D I A

G R E E N

K E Y N O T EH A L L

B A R

C Y B E RC A F E

C A F E

V IPLOUNGE

S A L E S

W C GO F F I C E

M E D I AL O U N G E

VOLUNTEERROOM

WCGSTORE

W C GI N F O

B O O T H

P G & E

C A F E

I N T E L

I BM


I N N O V A T I O N P I P E L I N E

C O F F E ES T A T I O N

BOOKSTORE

M E Z Z A N I N ET A S T I N GG A R D E N

48 FORT MASON MAP


Elev.

T H I R D F L O O R

T H I R D F L O O RElev.

L A N D M A R K B U I L D I N G C

L A N D M A R K B U I L D I N G DC 2 6 0

C 2 1 0

C 2 3 5

C 3 7 0C 3 6 2

S O U T H S I D E


I N S P I R E D

I N - L A WC O T T A G E

H E R B S T P A V I L I O N

F E S T I V A L P A V I L I O N

B U I L D I N G E

B U I L D I N G D

B U I L D I N G C

B U I L D I N G B

B U I L D I N G A

UR

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E N E R G YC E N T R I XD E M OE N E R GYC E N T R I C S

D E M O

INSP I R E D

I N - L AW

COT TAG E

49NOTESMY NEXT BIG IDEA, CONTACTS MADE, QUOTES...

WHAT ’S YOUR POWER OF TEN?


Elev.

T H I R D F L O O R

T H I R D F L O O RElev.

L A N D M A R K B U I L D I N G C

L A N D M A R K B U I L D I N G DC 2 6 0

C 2 1 0

C 2 3 5

C 3 7 0C 3 6 2

S O U T H S I D E


I N S P I R E D

I N - L A WC O T T A G E

H E R B S T P A V I L I O N

F E S T I V A L P A V I L I O N

B U I L D I N G E

B U I L D I N G D

B U I L D I N G C

B U I L D I N G B

B U I L D I N G A

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E N E R G YC E N T R I XD E M O

© 2010 Intel Corporation. Intel, the Intel logo, Intel Sponsors of Tomorrow™ and Intel Sponsors of Tomorrow logos are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Intelligence where you need it. Intel® technology is bringing a new level of performance, connectivity and capability to the energy industry. It’s the power grid, empowered. Learn more at intel.com/embedded/energy

Intel Embedded Solutions: Energy Management>

See the Intel® Home Energy Management SystemReference Design at Intel booth #400

2010 West Coast Green Conference Guide

Documents

Transcript of 2010 West Coast Green Conference Guide