2010 Week 4, Day 1
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Today’s Agenda
1. Help with Alpha order
2. Hot Topics
3. Introduction to Mid-Term Exam – Post your Question by Friday.
4. What is your plan on Feb. 10th? http://www.cprstoronto.com/pd/event.aspx?id=218
5. Have you recruited a Mentor? Personal Brand Camp 20 Questions
6. Introduction to McLuhan http://spreadsheets.google.com/ccc?key=0Am5gVAfom6kadEkxR0FRUXJpVmtLRXk4akYzUmozQ1E&hl=en_GB
5. Consumer Evangelism http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_citizen_marketers_12_26_06/
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Individual as Medium
Key Concepts from McLuhan:
• at first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different.
• when electronic media replace visual (print) culture with aural/oral culture, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." This new social organization is the global village.
http://en.wikipedia.org/wiki/Marshall_McLuhan
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In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that in operational and practical fact, the medium is the message. This is merely to say that the personal
and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into ouraffairs by each extension of ourselves, or by any new technology.
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De architectura – 25 B.C.
Canon of Proportions
Vitruvian Man
1487
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Why not track down Jackie &
Ben?
Engage them?
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=
McLuhan
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Good blog.
Teamed up onPersonal Brand
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Social Capital
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Giving up
Control?
Gaining
Control
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Shel new book Twitterville.
Scoble was Evangelist
(tech PR) for Microsoft
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Not =
FiltersFanatics
FacilitatorsFirecrackers
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Quantity
Quality
Personal Brand
strategy?
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Google 1000 true fans.
Read the blog post sometime.
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Firecrackers
Vs.
Influentials
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As bandwidth increases so does the
% of uploaders.
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He skipped Altruism?
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Contests
Co-Creation
Community
Tactics
&
Strategy
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