2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of...
43
2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010
-
Upload
meryl-allen -
Category
Documents
-
view
213 -
download
0
Transcript of 2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of...
2010 Webinar Series
Creating Your First Campaign Using
Augmented RealityAndrew Bagley
Director of Emerging Media, SitewireOriginal Broadcast: 1.20.2010
Bio :: Andrew Bagley
Director of Emerging Media @AndrewBagleylinkedin.com/in/andrewtbagley
Agenda
1.History2.Trends3.Best Practices4.Pricing & Selling5.Case Study
History :: 1849
History :: 1962
History :: 1992
History :: Definition
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Trends :: Print Free AR
Trends :: Print Free AR
Trends :: Banner AR
Trends :: Multiple Markers
Trends :: Mobile AR
Best Practices
1.Simplify2.Personalize3.Socialize
Best Practices :: Simplify
Best Practices :: Simplify
Best Practices :: Simplify
Demonstration Video
Step by Step Instructions
Best Practices :: Simplify
Expectations
Technology Trigger
Peak of Inflated Expectation
Trough ofDisillusionment
Slope of Enlightenment
Plateau ofProductivity
Time
Hype Cycle for Emerging Technologies : Gartner 2009
Augmented Reality
5-10 years until main stream adoption
Best Practices :: Simplify
Create alternate ways to participate • iPhone app• Flash games• Videos
Best Practices :: Socialize
Best Practices :: Socialize
Best Practices :: Socialize
Simplicity: Prioritize and exclude relentlessly to find your core message.
Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information.
Concreteness: To make ideas clear, explain them in terms of human actions and sensory information.
Credibility: To build confidence, help people test your ideas for themselves.
Emotions: To get people to care about your ideas, make them feel something.
Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen
in the
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Selling
AR :: Pricing
1.Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR.AR Pricing= $6k-$30K
Additional Opportunities= $25K+(ad buys, microsites, social consulting, contests…)
AR :: Case Study
AR :: Case Study
AR :: Case Study
AR :: Technology Partners
• http://www.flatoutmedia.com/• http://www.boffswana.com/• http://www.metaio.com/
THANK YOU
2010 Webinar Series
Thank You!Follow agencyside on Twitter: @agencyside
Join UsFebruary 17th, 1PM PST
FACEBOOK CONNECT FOR YOUR CLIENTSSign-up now: www.agencyside.net
