THE SISTERHOODOrdinary Girls Achieving Extraordinary Things

Executive summary

www.sisterhoodchallenge.com

The Sisterhood -- are a team of 50 extremely photogenic women from avariety of professions and sporting backgrounds, ranging from professionalathletes to women who haven’t taken part in sport for over 10 years. They’vespent the past 3 years taking part in adventure races, triathlons, dragon boatregattas, raft races, swimming seas, running ultra marathons, climbingkilimanjaro and other events round the world. The Sisterhood’s Art of SportCalender featuring sporting celebrities such as Freddie Flintoff and JoshLewsey was picked up by the Sun and sold as The Sun’s 2008 calender.

The Charity - The Sisterhood are united in their goal to raise £50,000 peryear for The Babes in Arms Appeal: carrying out research and humanitarianaid protecting mothers and babies around the world. To date over £200,000has been raised.

SISTERHOOD CHALLENGES

MEDIA OPPORTUNITIES

HOW TO GET INVOLVED

World Record HoldersWorld Record Holders• In September 2008 16 Sisterhood members took part in The Great Amazon

Raft Race in Peru and completed 120miles over 3 days sponsored byAspect Capital and Collins Stewart finishing first in the internationalwomen’s race

• On Saturday 25th August 2007, sixteen intrepid, fearless, toned-to-perfection girls dared to go where no woman in her right mind has evergone before and dragonboat across the English Channel, sponsored byScion Films and Collins Stewart in a world record time of 3hrs 41mins.

The Hood Mission cont…

• Double the girls• Double the events• Double the exposure for sponsors• An established international media profile• Affiliations with high profile organisations eg

Sports Relief, TalkSport Radio, Sweaty Bettyand sports personalities

• The Sisterhood has fast become aninspirational brand

Sisterhood 2010

The Sisterhood Charity Information

The Babes In Arms Appeal is dedicated to funding research and humanitarian aid for the protection ofmothers and enfants around the world including research into Cot Death, miscariages, HIV transmissionas well as rape counselling in Eastern Congo.

It is an appeal within 2 charities NPIMR for its medical research work and IMET2000 for its internationalaid work. By combining research and aid Babes in Arms is in a strong position to help women all overthe world. The main fundraising events are coordinated by the Sisterhood including record breakingsporting challenges and high profile social events.

Originally set up in 1991 by Grace Tye to fund research into cot death Babes in Arms has nowexpanded to include international aid projects in Palestine, Senegal before teaming up in 2008 withLeah Chisughi to protect the women and children of Eastern Congo.

In 2008 Médecins Sans Frontières estimated that 75% of all the rape cases it dealt with worldwide werein eastern Congo. Many are left HIV positive and pregnant. Congolese human rights groups estimateseven out of 10 women have been raped. Human rights groups say that while rape is a product of manyconflicts, its systematic nature in Congo makes it a “weapon of war” used to terrorise and punishcommunities or as a tool of ethnic cleansing.

Doctors say the onslaught against women is notable not only for its scale but for its brutality. Gang rapesare commonplace and frequently accompanied by torture in which women are mutilated by having gunsor stakes thrust into their vaginas, or their genitals slashed with knives. One in four who make it tohospitals in Goma and Rutshuru require major surgery. More than a third are teenagers.

Babes in Arms believes the violation of women and children is unacceptable

Challenges and Events

1stBall hosted by Rhodri Williamsand Chris Sheasby

JumeirahCarlton Tower

Sisterhood Ball

TBARelay triathlon from London toParis

London -ParisArch to Arc

12th40km race down the ThamesLondonGreat River Race

TBA5 day mountain bike marathonBotzwana/zimbawe

Botzwana mountainbike

TBAWhite tie fundraising eventLondonWhite collar/ thongboxing night

20th6.5km swimIstanbul, TurkeyBosphorus Swim

23rd42km race round the canals ofVenice

Venice, ItalyVogolonga Race

15th5 day adventure race acrossCosta Rica

Costa RicaCosta Rica Coast toCoast

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Aug10

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May10

Apr10

Nov09INFOLOCATIONEVENT

Photo Gallery

MEDIA OPPORTUNITIES

HOW TO GET INVOLVED

SISTERHOOD CHALLENGES

Sisters in the mediaSisters in the mediaThe Sisterhood are an extremely well connected group of women from avariety of professions and industry sectors. Publicity surrounding thegroup has reached all corners of the world including front page of TheDaily Telegraph, Front page Evening Standard, Daily Mail, AustralianTelegraph, Hello magazine, South African Sunday Times as well as TVappearances on This Morning ITV show, ITN news, Channel 5 news andRadio Talksport.

An irresistible media storyAn irresistible media story……

There are four key elements that make this an irresistiblestory for the media and therefore strong brand exposure forProject Partners:

•• They attempt to compete in the extreme sports arena whereThey attempt to compete in the extreme sports arena wheremen normally dominatemen normally dominate

•• The Sisterhood often race The The Sisterhood often race The Sisterwood Sisterwood - Beauty Vs- Beauty VsBrawn! Brawn! A classic battle of the sexes story line.

•• The Sisterhood are all incredibly attractive:The Sisterhood are all incredibly attractive: this photogenic andtelegenic group of women get attention wherever they go.

•• Media history to build on:Media history to build on: The Sisterhood gained global awareness in2007/08 and became an inspirational phenomenon with girls clamouring to join. Anumber of the girls already have careers in the media and are constantly being asked‘what next?’.

Ordinary Girls Achieving Extraordinary ThingsOrdinary Girls Achieving Extraordinary Things

Sisters already in the mediaSisters already in the mediaWithin the team are a number of women with an established media profile who wewill be utilising to further our media coverage and raise awareness, including:

Helen SkeltonHelen Skelton Is one of the pin up Blue Peter Show presenters. She has a BAdegree in journalism. During her time at college, she worked as an extra on CorinationStreet and Cutting It. She was a reporter and occasional presenter on children's newsprogramme Newsround before being revealed as a new Blue Peter presenter on in 2008.In April 2009, Skelton became only the second woman to ever to finish the gruelling 78mile Namibia Ultra Marathon. She managed the desert run in 23 hours and 45 minutes.She is currently in training to kayak the entire length of the Amazon for Sports Relief

Elizabeth McClarnon is one third of Britains biggest girl band AtomicKitten and has travelled the world on sell out tours, has countless awardsand number 1 singles and albums under her belt and sold 10 millionrecords globally. Since her early Atomic Kitten days, Liz has effortlesslymade the leap from starlet to superstar, been schmoozed by Hollywoodhotshots and partied with pop royalty. Since then Liz has been busy in thestudio writing great song after great song. Her debut album was releasedin 2009. In July 2008 Liz swapped her microphone for an apron, as shetook part in the new BBC 1 prime time, series of Celebrity Masterchefwhere she triumphed in being crowned Celebrity Masterchef winner.

Emma Sayle Emma Sayle –– Sisterhood Captain Sisterhood Captain Was no 71 in Time Out LondonWas no 71 in Time Out London’’s Movers &s Movers &Shakers list. Having founded two companies in the UKShakers list. Having founded two companies in the UK’’s upmarket adult industry she recentlys upmarket adult industry she recentlylaunched a PR Company and bespoke fitness company. When not pursuing world dominationlaunched a PR Company and bespoke fitness company. When not pursuing world dominationshe can be found covered in mud, on a surf board, breaking squash rackets on walls, playingshe can be found covered in mud, on a surf board, breaking squash rackets on walls, playingdirty in triathlons and most recently completing the worlds toughest footrace Le Marathon dedirty in triathlons and most recently completing the worlds toughest footrace Le Marathon deSables. Currently training for the UK half iron man and can often be found at 4am after a nightSables. Currently training for the UK half iron man and can often be found at 4am after a nightout practicing her swimming technique naked in the serpentine or climbing Kilimanjaro for fun.out practicing her swimming technique naked in the serpentine or climbing Kilimanjaro for fun.

Nikki MooreNikki Moore is also known as Gadget Girl and is a technology writer andpresenter. She is the gadget girl on BBC2 Something for the Weekend, has aweekly gadget slot on Talk Radio Europe and BBC radio and a weekly column in theMetro. She has also appeared on Al Jazeera news as their technology expert. Otherwork includes working with WISE (women into science and engineering)encouraging young women to get more involved in technology. When shes notbeing a total geek her drinking ability honed ‘oup north means she can drink anyalpha male under the table at pace.

Debra Searle MBEDebra Searle MBE is a Professional Adventurer and has represented Great Britainin Dragon Boat Racing, winning numerous World Championship medals. Debra hit thefront pages after famously rowing single-handedly across the Atlantic after her husbandwas rescued from their two man boat. Debra divides her time between presenting for theBBC on programmes such as Grandstand and completing sponsored adventures, suchas sailing around Antarctica and competing in the world’s longest canoe race. She isalso the youngest and only female on the board of Trustees of the Duke of Edinburgh’sAward alongside HRH Prince Philip and HRH Prince Edward.

Kate SpicerKate Spicer is one of the UK’s leading lifestyle journalists with regularfeatures appearing in the Sunday Times Style magazine and highbrowglossies. Suffering from multiple personality issues, she flits betweentriathlons and disappearing for several days on mysterious 'assignments'.Has a body like a highly trained journalist.

Bean Bean SopwithSopwith is a top British Freeclimber and all round adventurer. She hasclimbed full time in some of the world’s top destinations and worked as a climbingadvisor on a number of TV shows. She has recently stared in ITV’s primetimeprogramme Jack Osbourne: Adrenaline Junkie 2 where she teamed up with JackOsbourne (son of rock legend Ozzy Osborne) in pursuit of non-stop adventure.

HOW TO GET INVOLVED

SISTERHOOD CHALLENGES

MEDIA OPPORTUNITIES

SPONSORSHIPOPPORTUNITIES

This Sisterhood project offers a package ofcommercial benefits, from client hospitalityopportunities to positive UK media exposure.

This is a feel good project with charity fundraising at its core. Project Partnersmust be happy to support our goal of raising money for Babes in Arms

We are looking for:

Senior Project Partners

Secondary Partners

Title Sisterhood Sponsor

Specific Event

Partners

• Branding of the Sisterhood The ‘xxxx’ Sisterhood

• Branding rights-– Branding on all Sisterhood specific equipment– Logo on crew and shore team clothing for all events– Logos and images on Website & all collateral, literature and advertising– Branding on support vessels and support vehicles during the race

• Use of all crew images for PR & promotionalactivities for 12 months

THE SISTERHOOD TITLE SPONSOR- £10,000

• Client and/or staff opportunities E.g. Social parties, Joining theteam in Venice, other races and fundraising events

• A selection of The Sisterhood to attend sponsors corporatefunctions

• Event promo opportunities to reach new clients e.g. boards atentrance to events etc

• Flexibility to adapt package to fit your internal and externalmarketing objectives

TITLE SPONSOR- cont..

• Branding rights -– Logo on crew and shore team clothing for all events– Website & all collateral, literature and advertising

• Use of Sisterhood images for PR & promotional activities for 12 months

• Client and/or staff opportunities E.g. Cabaret Night, Joining the team in Venice or down theAmazon.

• A selection of The Sisterhood to attend Sponsors functions

• Event promo opportunities to reach new clients e.g. boards at entrance to events etc

• Staff/Client and Sisterhood combined teams in various adventure races/ triathlons

• Flexibility to adapt package to fit your internal and external marketing objectives

SENIOR PROJECT PARTNER-£7,500

• Branding– Logo on crew and shore team

clothing for all races– Branding and recognition

of business support made on the teamwebsite, related Sisterhood materials andall media material

• Use of Sisterhood image for PR & promotional activities for 12months

SECONDARY PARTNER£5,000

• Branding– Logo on event specific kit and equipment– Branding and recognition

of business support made on the teamwebsite, related Sisterhood materials andall media material

• Use of Sisterhood image for PR & promotional activities for 12months

• Client/staff hospitality opportunities

• A selection of The Sisterhood to attend sponsors functions

Specific Event PartnersDependent on event -

£5,000 +

CONTACT US

Emma SayleEmma Sayle07979 817336307979 8173363

emmasayle@gmailemmasayle@gmail.com.comwww.www.sisterhoodchallengesisterhoodchallenge.com.com