2010 OTBGraphics LLC Sports Posters

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All images and information contained herein are the intellectual property of OTBGraphics LLC and its owner, Brian Hathaway. Copyright © 1984, 2010 OTBGraphics LLC.

description

This in an overview of the sports poster projects that are under development. The company is looking for investors or partner companies to bring these new and entertaining ideas to the average sports fan for them to enjoy in their personal "cave".

Transcript of 2010 OTBGraphics LLC Sports Posters

Page 1: 2010 OTBGraphics LLC Sports Posters

All images and information contained herein are the intellectual property of OTBGraphics LLC and its owner, Brian Hathaway. Copyright © 1984, 2010

OTBGraphics LLC.

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As a young sports fan, I was satisfied with the As a young sports fan, I was satisfied with the products available to support my favorite teams.products available to support my favorite teams.

As I grew to be a serious sports fan, I realized I As I grew to be a serious sports fan, I realized I wanted more than a box score in a game day wanted more than a box score in a game day program or a schedule on a magnet.program or a schedule on a magnet.

I wanted my teams stats, colors and images I wanted my teams stats, colors and images presented in a colorful, entertaining and presented in a colorful, entertaining and informational form that would look great in my informational form that would look great in my game room or den. game room or den.

I never found the products that I envisioned.I never found the products that I envisioned.

My ProblemMy Problem

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In 1984 I created my first poster on the In 1984 I created my first poster on the history of the Cleveland Browns. It was a history of the Cleveland Browns. It was a good effort, but it didn’t match my vision.good effort, but it didn’t match my vision.

In 2002, I decided to patent my idea and In 2002, I decided to patent my idea and do the posters myself.do the posters myself.

In October 2007, I received my patent and In October 2007, I received my patent and started the process of bringing my projects started the process of bringing my projects to the marketplace.to the marketplace.

In December 2008, my prototypes were In December 2008, my prototypes were completed and my business plan finalized.completed and my business plan finalized.

MyMy SolutionSolution

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o I model my business on the growth and I model my business on the growth and success of the Fathead™ line of sports success of the Fathead™ line of sports products, though my designs are unique.products, though my designs are unique.

o The products are sports related and are The products are sports related and are placed on walls or flat surfaces.placed on walls or flat surfaces.

o Their idea was created and patented by an Their idea was created and patented by an individual who took the product to market individual who took the product to market with limited inventory and designs.with limited inventory and designs.

o The company was purchased by Dan The company was purchased by Dan Gilbert’s Camelot Ventures who expanded Gilbert’s Camelot Ventures who expanded the product lines and grew Fathead™ to a the product lines and grew Fathead™ to a multi-million dollar company.multi-million dollar company.

MyMy ModelModel

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There are two different product lines for the fan to There are two different product lines for the fan to display in their personal “cave”.display in their personal “cave”.

The Legacy Stat-ics™ series features the entire The Legacy Stat-ics™ series features the entire history of a team displayed with photos, vibrant history of a team displayed with photos, vibrant graphics and statistics.graphics and statistics.

The Interactive Stat-ics™ series contains stickers The Interactive Stat-ics™ series contains stickers that the fan applies to the poster as the season that the fan applies to the poster as the season progresses. They fill out the game stats progresses. They fill out the game stats themselves or go online to themselves or go online to www.stat-ics.comwww.stat-ics.com and and print out professionally prepared stickers.print out professionally prepared stickers.

They are a fun family participation product that They are a fun family participation product that encourages math skills and social interactions.encourages math skills and social interactions.

They’re UniqueThey’re Unique

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Ads in sporting magazines & newspapers.Ads in sporting magazines & newspapers. Radio spots and sponsorships, locally & Radio spots and sponsorships, locally &

syndicated.syndicated. Television ads on local cable channels.Television ads on local cable channels. Promotional placement in sports related bars Promotional placement in sports related bars

and restaurants.and restaurants. Online ads on team websites & fan blogs.Online ads on team websites & fan blogs. Ads in team programs & media guides.Ads in team programs & media guides. Links on websites to drive traffic to the home Links on websites to drive traffic to the home

Stat-ics website. Stat-ics website.

Marketing & SalesMarketing & Sales

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o The two areas of competition are for wall space The two areas of competition are for wall space and the sports fans’ discretionary dollar. and the sports fans’ discretionary dollar.

o Wall space competition in a sports theme comes Wall space competition in a sports theme comes from Fathead™ and Wall Stars™. However their from Fathead™ and Wall Stars™. However their products only feature images and do not have the products only feature images and do not have the detailed content of Stat-ics™.detailed content of Stat-ics™.

o The Interactive poster has U.S. Patent #7,287,781 The Interactive poster has U.S. Patent #7,287,781 B1, dated October 30, 2007. The two designs are B1, dated October 30, 2007. The two designs are protected by intellectual property rights and protected by intellectual property rights and copyright laws. copyright laws.

CompetitionCompetition

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o Over 30 years of Restaurant & Retail Over 30 years of Restaurant & Retail Management.Management.

o Experience with Budgets, P&L Statements, Experience with Budgets, P&L Statements, Personnel practices & Marketing.Personnel practices & Marketing.

o Personal investment of over $20,000 into Personal investment of over $20,000 into the project.the project.

o A huge fan of “the Game”.A huge fan of “the Game”.

Stats of Brian Hathaway, Stats of Brian Hathaway, owner OTBGraphics, LLCowner OTBGraphics, LLC

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1st year: Roll out NFL, NBA, MLB Interactive Posters after 1st year: Roll out NFL, NBA, MLB Interactive Posters after season schedule is released. Roll out Legacy season schedule is released. Roll out Legacy Posters after each sports season ends. Form Posters after each sports season ends. Form separate division for compiling NCAA data and separate division for compiling NCAA data and graphics.graphics.

2nd year: Roll out NHL, NASCAR & PGA. Roll out NCAA 2nd year: Roll out NHL, NASCAR & PGA. Roll out NCAA Posters. Roll out Fantasy League Posters.Posters. Roll out Fantasy League Posters.

3rd year: Roll out Minor League & International projects.3rd year: Roll out Minor League & International projects. 4th year: Begin specialty division for niche sports and side 4th year: Begin specialty division for niche sports and side

projects.projects. 5th year: Begin project for 2016 Olympics.5th year: Begin project for 2016 Olympics.

Projections & TimelineProjections & Timeline

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Status & MilestonesStatus & Milestones The prototypes of the posters have been The prototypes of the posters have been

printed and test marketed with huge printed and test marketed with huge favorable feedback.favorable feedback.

If 1% of Cleveland Browns fans purchased If 1% of Cleveland Browns fans purchased either poster @ $25 it would gross either poster @ $25 it would gross $625,000. $625,000.

If 1% of all NFL fans purchased either If 1% of all NFL fans purchased either poster, the gross is $31,250,000.poster, the gross is $31,250,000.

Expand the products to MLB, NBA, NHL, Expand the products to MLB, NBA, NHL, PGA, PBA, MLS, NASCAR, all NCAA sports, PGA, PBA, MLS, NASCAR, all NCAA sports, European & International leagues and the European & International leagues and the Olympics. The potential is unlimited.Olympics. The potential is unlimited.

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SummarySummary OTBGraphics LLC needs investment capital of OTBGraphics LLC needs investment capital of

$1.5 million for licensing fees, equipment, $1.5 million for licensing fees, equipment, supplies, graphic designers and web site supplies, graphic designers and web site development.development.

An investor would see an ROI within 2 years.An investor would see an ROI within 2 years. An investor should expect an exit within 5 An investor should expect an exit within 5

years from sale to third party.years from sale to third party. An investor would receive equity or stock in An investor would receive equity or stock in

the company.the company. Stat-ics™ will be the next big product in the Stat-ics™ will be the next big product in the

sports marketplace. Are you a fan?sports marketplace. Are you a fan?

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Legacy Interactive

All images © 1984, 2010 OTBGraphics LLC