2010 Nov Nestle General Overview

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    ... captures the very essenceof Nestl and the promisewe commit ourselvesto everyday, everywhereas the leading Nutrition, Health& Wellness Company

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    Building on Nestls heritage1866

    19291938

    1947

    1960s

    1970s

    1980s

    1990s

    2000s

    Henri Nestl

    2010

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    Nestls greatest assets

    Nestl Culture: aligning over 280,000 people from

    120 countries

    Consumer Trust: 1 billion customers a day

    A product for every

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    moment of every day,

    from morning to nightand from birth to old age

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    The Nestl Roadmap

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    Growthdrivers

    Competitiveadvantages

    Operationalpillars

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    Nestls geographic reachUnmatched global scale

    AmericasCHF 44bn

    EuropeCHF 35bn

    AOACHF 20bn

    Emerging marketssales of CHF 35bn

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    Emerging market performance

    Emerging marketsare enhancing to organic growth

    are enhancing to EBIT margins

    are a focus of Capex and M&A

    and

    and

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    GlobalSalesCHF bn

    % ofSales inEMs

    GlobalSalesCHF bn

    % ofSalesin EMs

    Dairy 13.0 80 Ambient Culinary 7.4 50

    PetCare 12.9 10 Ice Cream 6.6 20

    Confectionary 11.8 45 Powdered Beverages 3.4 65

    Soluble Coffee 10.6 50 RTD Beverages 1.2 40

    Frozen & Chilled 9.7 0 Weight Management 0.6 0

    Water 9.0 15 Performance Nutrition 0.2 0Infant Nutrition 7.4 50

    Nestls diverse portfolioUnparalleled breadth across product groups

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    Sales FY 2009; EM = Emerging Markets (LatAm, Carribean, Eastern Europe, and AOA excl. Japan, Oceania, South Korea and Israel)

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    Building enduring franchisesBillionaire Brands contribute 75% of sales

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    http://webappps2.hq.nestle.com/appl_Bcom/Search/shFamilyPreview.asp?BRDSelect=-1&TXTCat=Beverages&CatId=75&OTSelect=-1&TXTKey=&TXTKey2=&TXTRef=&TXTName=&TXTDesc=&Action.x=7&Action.y=9&GotoPage=1&SO=1&FAM=278
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    SBU/GMB/Zone lead

    Market/Zone lead

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    Innovation & RenovationFrom game changing ideas to consumer relevant adaptation

    Generating

    concepts

    Exceptional

    performance

    Continuous

    improvement

    The essential

    start...

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    Nestls approach to Nutrition, Health & WellnessEnabling consumers to make healthy choices

    Pleasure

    60/40+Combining best taste

    with best health

    Balance

    Branded Active BenefitsMaking a good Nestl

    brand even better

    Understanding

    Nutritional Compass

    Helping consumers with informed dietary choices

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    Nestls specific business modelsTargeting emerging consumer groups

    Premium

    Mainstream

    PPP

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    PPP = Popularly Positioned Products

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    Nestls belief is that businesses can only be

    successful in the long term bycreating value for shareholders society

    Nutrition Water Rural Development

    and

    Creating shared value

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    Nestls objective

    is to be the recognizedleader in Nutrition,Health & Wellness,and the industry

    reference for financialperformance

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    The Nestl ModelCreating value through profitable growth

    Organic growth of 5% to 6%

    EBIT margin improvement every year

    Increase return on invested capital

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    Data corresponds to published figures not restated for accounting changes. *9 months 2010

    7.4%

    9.7%

    5.1%4.5%

    6.2% 6.2%

    4.1%

    5.4%4.9%

    8.3%% Organic Growth

    RIG

    10-year annual averagesOrganic Growth 6.2%

    Real Internal Growth 3.5%

    6.1%

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    10 years of the Nestl Model together with a high level of organic growth

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    Group EBIT

    EBIT margin

    CHF bn

    Data corresponds to published figures not restated for accounting changes.

    10 years of the Nestl ModelConsistent improvement in the EBIT margin

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    Share Buy-Back

    Dividend (CHF bn)

    Dividend Payout Ratio

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    *Forecast

    has enabled significant cash returns to

    shareholders

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    Nestl continues to deliver total performance

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    Achieving

    Simplicity

    Investing

    for Growth

    Driving Scale

    Benefits

    Accelerating

    Performance

    THE NESTL MODEL

    ||

    and andand

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    as an enabler

    MH'97

    Target 2004+

    OperationEXCELLENCE2007

    CI

    Performance

    2010...200520011997 2008

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    Nestls operational efficiencyDelivering the highest quality, lowest cost & best customer service

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    Nestl's global presence: an unparalleled foundation for growth

    We are investing in R&D, in capabilities, infrastructure, peopleand brands to drive growth

    The Nestl Roadmap: the building blocks for growth bycategory and country global strategy, local execution

    We are all aligned behind our Roadmap, focused on

    acceleration in everything that we do

    We are committed to the Nestl Model for years to come

    Nestl outlookOpportunities for growth

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    Nestls objective

    is to be the recognizedleader in Nutrition,Health & Wellness,and the industry

    reference for financialperformance

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