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Christian retailing

2010 Media Kit

PrintAbout Christian Retailing............................2About its supplements...............................3About our readers......................................4Ad specifications ........................................5FTP site instructions...................................52010 issue schedule...................................6Editorial calendar.......................................6Christian book previews .............................7Christian product previews.........................8

Digital2010 virtual events.....................................6Web ad specifications .................................9CR Update newsletter........................10 & 11

EventsThe Gathering 2010...................................12Exhibitor Information Kit available

Serving the Christian retail market for more than 50 years

About Christian Retailing

Christian Retailing covers the latest industry news and information in each of its 12 issues a year. It publishes respected opinions and perspectives on the critical issues affecting the Christian retail industry.

Christian Retailing currently distributes an average of almost 8,500 issues. Of these, almost 7,500 copies are distributed to retail locations that sell Christian products. We also offer a BONUS distribution of Christian Retailing at the International Christian Retail Show. If you are trying to reach the owners and managers of stores that sell Christian products, then advertising in Christian Retailing and Inspirational Gift Trends is your most cost effective way to do so.

We also make sure that the buyers of the large general market chain stores receive Christian Retailing. Buyers at Barnes & Noble, Books A Million, Wal-Mart, Target, Waldenbooks, Borders, Costco, Sam’s Club and many others receive complimentary copies of Christian Retailing. So if you want to put your product in front of the buyers from these companies – then Christian Retailing is your most cost effective way to do so!

I can honestly tell you that as a previous

owner of a Top 100 Christian retail store

for more than 14 years, I came to rely on

Christian Retailing to become aware of

NEW products. In fact, I did not go home

the day that my new copy of Christian

Retailing arrived until I had read it cover

to cover. Then, I made sure it was available to the other 15

members of my staff. I did not want a customer to walk in my

door to ask for a product that I did not know something about.

So the advertisements in Christian Retailing were just as

important to me as the editorial content.

—Dave Condiff, Publisher

� 2010 Media Kit

“Christian Retailing (Strang Communications) provides a great source of

up-to-date news.”

—Religious Publishing and Products Market in the U.S., 6th Edition, Packaged Facts,

August 2008

The Church Bookstore A Supplement of Christian RetailingWe also offer a NEW publication that is distributed to 3,200 church bookstore locations – The Church Bookstore. It has always been our desire to reach regular attendees in the local church. Research shows us that only one in three regular weekly church attendees ever visits an independent Christian retail store. The church-based store offers an opportunity to reach the largest number of people who attend weekly services in the local church. If you want to reach the decision makers of church bookstores, contact us and we tell you how we can help introduce you and your products to the NEW and existing church-based stores. Published 4 times a year.

Inspirational Gift TrendsA Supplement of Christian Retailing

Inspirational gifts coverage is a part of every issue of Christian Retailing. This special

supplement is published 4 times each year, and is distributed with Christian Retailing. It

helps buyers of Christian gift products become aware of the NEWEST products in the

marketplace. It is also distributed at select gift shows around the United States –

offering you bonus distribution.

Supplement Experience

407.333.7110 �

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Christian retailing

Providing critical industry news and information to Christian retailers.

I could not have started this bookstore without Christian Retailing. It taught me about many aspects of this business—from buying, to marketing, to merchandising.

—Geni Hulsey, President , The Church Bookstore Network

Female – 63%

Male – 35%

Average age of reader – 51 yrs. old

Marital status: Married – 79%

Education: Attended college – 85%

(18 % plan to pursue more college)

Average income: $70,300

Average net worth: $424,400

Christian Retailing reaches high volume stores. // 48% of Christian Retailing stores report annual sales of over $100,000 per year. The average sales volume for an individual store is $352,600.

Our readers go to conferences. // 43% of Christian Retailing readers have been to the International Christian Retailing Show at least once.

Christian Retailing is engaging. // 61% read all or most of every Christian Retailing issue, cover to cover; 3 times as many as our competitors’.

Christian Retailing is a valuable resource to our readers. // 79% of readers refer to Christian Retailing more than any other resource for help in making marketing purchasing decisions.

Christian Retailing readers have influence. // 70% of those who have buying authority read Christian Retailing.

Our readers are purchasers:

In the past 12 months, our readers have purchased a

variety of Christian products: Books – 86%Bibles – 85%

Gift items – 80%Greeting cards – 80%

Children’s products – 77%Music – 70%Video – 64%

Jewelry – 63%

Percentage of store sales

Other �0%

Books �6%

Bibles 15%

Children’s Products

5%

Greeting Cards

6%

Music 8%

Gifts&

Giftware 10%

� 2010 Media Kit

Advertising Specifications & FTP Site Instructions

Accepted File Formats 1. Press-ready PDFs with all fonts embedded or supplied separately.

2. Packaged Adobe InDesign or Quark documents with all images , links and fonts attached.

3. Layered Adobe Photoshop or Illustrator .PDF, .PSD, .EPS or .TIFF with all fonts outlined, embedded or

attached.

Art Retention PolicyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (without

notification) unless advised otherwise.

ProofsAfter you have uploaded your file to the FTP site, please email the Ad Traffic Coordinator with the name of

the file and a low res PDF.

Ad SubmissionOnce you have placed your order with Dave Condiff, Carolyn Allen - our Ad Traffic Coordinator - becomes

your primary contact for submitting your ad materials. Be sure to send a note to Carolyn after you have

placed ad materials on the FTP site.

MAIL: Strang CommunicationsATTN: Carolyn Allen 600 Rinehart Rd. Lake Mary, FL 32746PHONE: 407-333-0600 ext. 2282 EMAIL: carolyn.allen@strang.com

FTP URL: ftp://strangftp.com Login: adguest Password: urADS!

When you log onto our site using the above login, it takes you directly into the Production area where

there is a folder for each magazine.

*In order to upload your ad, you must open/choose the folder for the magazine you are uploading to. You will not be able to upload until you open/choose a specific magazine folder.

Once you are inside the magazine folder, you will be able to upload your ad. However, you will not be

able to see anything inside the magazine folder you choose, including the ad you are uploading.

Ads that bleed: Center Live Image Area horizontally and vertically between bleed dimensions. Partial Page Ads that bleed: Specs allow enough bleed on both sides for ad to be placed on either a right hand or left hand page. Ads that do not bleed: Use Live Image Area only.

=Live Image Area is �/8” in from trim

=Bleed size =Trim size

STAnDARDDoUbLE 1/3 PAgE

hoRIzonTAL

no bleed allowed onTopseller poster ads

Bleed Size: 11” w x 5 3/8 “hLive Image Area: 10” w x 4 3/4” h

Trim Size: 10¾”w x 14” hBleed Size: 11”w x 14¼ “hLive Image Area: 10”w x 13¼” h

TAbLoID PAgEFULL bLEED

Trim Size: 10¾”w x 14” hNO BLEED ALLOWANCELive Image Area: 10”w x 13¼” h

TAbLoID PAgEno bLEED

Trim Size: 21½”w x 14” hBleed Size: 21¾”w x 14¼ “hLive Image Area: 20”w x 13¼” h

TAbLoID Two-PAgE SPREADKeep Live Image Area 3/8” from gutter.

Not recommended to cross gutter with text.

Gutte

r

1/2 TAbLoID hoRIzonTAL

Bleed Size: 11”w x 73/8 “hLive Image Area: 10”w x 6¾” h

1/2 TAbLoID vERTIcAL

Bleed Size: 6¼”w x 14¼ “hLive Image Area: 4¾”w x 13¼” h

STAnDARD PAgE

Bleed Size: 8¾”w x 103/8 “hLive Image Area: 73/16”w x 9¾” h

STAnDARD 2/3 PAgE

Bleed Size: 6¼”w x 103/8 “hLive Image Area: 4¾”w x 9¾” h

Bleed Size: 15¼”w x 103/8 “hLive Image Area: 14¼”w x 9¾” h

STAnDARD Two-PAgE SPREAD

Keep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.

Gutte

r

Bleed Size: 3¾”w x 103/8 “hLive Image Area: 2¼”w x 9¾” h

STAnDARD 1/3 PAgEvERTIcAL

STAnDARD 1/3 PAgEhoRIzonTAL

no bleed allowed on Topseller poster ads

Bleed Size: 6¼”w x 53/8 “hLive Image Area: 4¾”w x 4¾” h

STAnDARD 1/6 PAgEhoRIzonTAL

Bleed Size: 6¼”w x 2 7/8 “hLive Image Area: 4¾”w x 2¼” h

Bleed Size: 8¾”w x 53/8 “hLive Image Area: 73/16”w x 4¾” h

STAnDARD 1/2 PAgE

hoRIzonTAL

Bleed Size: 6¼”w x 73/8 “hLive Image Area: 4¾”w x 6¾” h

STAnDARD 1/2 PAgEvERTIcAL

STAnDARD 1/6 PAgEvERTIcALBleed Size: 3¾”w x 5 3/8 “hLive Image Area: 2¼”w x 4¾” h

407.333.7110 5

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Christian retailing

2010 Editorial Calendar & Schedule

January Books, fiction 11/10/09 11/19/09

February Children 11/27/09 12/07/09

March Bibles 12/24/09 01/07/10

April The Gathering 01/27/10 02/05/10

May Special Markets (Catholic, Spanish) 02/27/10 03/05/10

June Pre-ICRS 03/26/10 04/07/10

July ICRS – Show Issue 04/22/10 05/04/10

August Christmas 05/27/10 06/07/10

September Bible Study Reference 06/25/10 07/07/10

October Charismatic 07/27/10 08/06/10

November VBS Product Guide 08/27/10 09/07/10

December Health/Fitness 09/27/10 10/07/10

�010 Issue Date

Editorial Focus

Ad CloseDate

Ad MaterialsDue Date

6 2010 Media Kit

2010 Virtual Events

SHOw LAUNCH SHOw DATES AD MATERIALS DUE THEME

January Dec 30 - March 15 12/9/2009 Restock Specials/Spring 2010 April March 31 - June 15 3/10/2010 The Gathering 2010/Summer 2010 July June 30 - Sept 15 6/9/2010 Summer Show Season/Fall 2010 October September 29 - Dec 15 9/8/2010 Christmas/Winter 2010/2011

Our Virtual Events draw retailers from all over the globe! Use the power of our subscriber list—more than 14,000—to show Christian retail stores what’s new, what’s hot, and what’s on sale at your company.

Rates begin at $795 for a ‘home page’ with four product spots. Your ‘home page’ includes your video message and links to your web site. Leads of visitors to your booth are provided throughout each show.

For more details, contact Dave Condiff at 407-333-7110 or email dave.condiff@strang.com.

Contact us today to include your book in our upcoming issue!

Christian Book PreviewsAn affordable way for publishers and

authors to reach book buyers!Only $350 per title

M E D I A G R O U P

Judy ShafferSales & Project Coordinator

407-333-0600 x2281judy.shaffer@strang.com

ReAChing 100% of thegAteKeePeRS who StoCKChRiStiAn BooK titleS

tell ChRiStiAn BooKBuyeRS ABout youRuPComing And/oRCuRRent titleS

ChRiStiAn RetAilingSuBSCRiBeRS inCludeBuyeRS fRom:

» independently-ownedChristian Stores

» Chain Stores(family Bookstores, lifeway, Berean, etc.)

» Church-Based Stores

» general market Chains (Borders, Barnes & noble,Books-A-million, etc.)

» mass market Retailers (walmart, target,Sam’s Club, CostCo, etc.)

Christian Product PreviewsB o o k s • M u s i C • G i f t s

An affordable way for publishers and suppliers to reach Christian product buyers!Only $350 per item

M E D I A G R O U P

Judy shaffersales & Project Coordinator

407-333-0600 x2281judy.shaffer@strang.com

Contact us today to include your product

in our upcoming issue!

ReAChinG 100% of theGAtekeePeRs who stoCkChRistiAn PRoduCts

tell ChRistiAn PRoduCtBuyeRs ABout youRuPCoMinG And/oRCuRRent PRoduCts

ChRistiAn RetAilinGsuBsCRiBeRs inCludeBuyeRs fRoM:

» independently-oownedChristian stores

» Chain stores(family Bookstores, lifeway, Berean, etc.)

» Church-Based stores

» General Market Chains (Borders, Barnes & noble,Books-A-Million, etc.)

» Mass Market Retailers (walmart, target, sam’s Club, CostCo, etc.)

407.333.7110 9

READy TO SERvE yOU

Christian Retailing Web Site Specifications

Carolyn AllenAdvertising Traffic Coordinator407-333-0600 x2282carolyn.allen@strang.com

Dave CondiffPublisher 407-333-7110dave.condiff@strang.com

www.christianretailing.com

The Christian Retailing web site is a GREAT way for you and your company to reach stores EVERYWHERE!

Consider these Facts:

The Christian Retailing web site is used by retailers all across the globe to stay informed on what’s new, what’s hot, and what’s on sale!

Doesn’t it make sense for your company to advertise annually on this site for less than $500 per month?

Your choice of two great banner ad locations listed below...

l 72,000 Unique Visitors (annually) l 152,964 Annual Visits (annually) l 12,747 Monthly Visits (average)

l 303,009 Page Views (annually) l Visits from 167 countries (annually) l 15% international visitors

LEADERboARD (728 x 90)

Roadblock : One way to STOP TRAFFIC on the site is to reserve both the Leaderboard and the Medium Rectangle for only $795 monthly. Positions for defined period of time. MEDIUM

REcTAngLE

(300 x 250)

Ad Size: Leaderboard - located across the top of the home pagePrice: $395 monthlyDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: l GIF/JPEG, Flash, Rich Media, Motif, etc. l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K

Ad Size: Medium RectanglePrice: $495 monthlyDimensions (in pixels): 300 w x 250 hAcceptable Ad Formats: l GIF/JPEG, Flash, Rich Media, Motif, etc. l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K

LEADERboARD (728 x 90)

Ad Size: LeaderboardDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K

wIDESkYScRAPER (160 x 600)

Ad Size: Wide SkyscraperDimensions (in pixels): 160 w x 600 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K

Christian r tailing Update Published every Monday and Thursday

Newsletter Advertising & Video Specifications

bUTTon REcTAngLE

(160 x 175)

Ad Size: Button RectanglePrice: $100 monthlyDimensions (in pixels): 160 w x 175 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K

Video formatDimensions (in pixels): 640 w x 480 h / 4:3 ratioAcceptable Ad Formats: .flv (Flash Video) preferable, if not, we can convert it.

vIDEo (640 x 480) 4:3

Ad Size: Issue Sponsor BannerDimensions (in pixels): 460 w x 205h Acceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation:Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39k

ISSUE SPonSoR bAnnER(460 x 205)

407.333.7110 10

Carolyn AllenAdvertising Traffic Coordinator407-333-0600 x2282carolyn.allen@strang.com

READy TO SERvE yOU

Dave CondiffPublisher 407-333-7110dave.condiff@strang.com

Press ReleasesWe dedicate this option to the advertisers that are issue Spon-sors or who purchase advertising banners in the issue.Press Release should be submit-ted on an 8.5” w x 11” h docu-ment with your company logo at the top of the page.

Combo SPeCial: Top leaderboard & Wide Skyscraper #1 $400Special rate offered to advertisers who commit to both the Leaderboard and the Wide Skyscraper #1.

Top leaderboard $250Dimensions (in pixels): 728 w x 90 h

URL Needed

Classifieds $150 per weekWant to advertise a position in your company? Selling your store? Looking for a buyer? Sell goods and/or services to our industry? Then this spot is for you! Reach our 14,000 readers for only $150.00 per week. TExT MAxIMUM IS 50 wORDS PER CLASSIFIED.

Wide Skyscraper #1 $250Dimensions (in pixels): 160 w x 600 h

URL Needed

button Rectangle $100Dimensions (in pixels): 160 w x 175 h

URL Needed

Christian Retailing Update issue Sponsor Package $600

We have created a Package to help you share your message with our 14,000 + Subscribers. This Package includes:

1. your Video Message of :30

2. A Special Banner to the left of your video message : Dimensions (in pixels) - 460 w x 203 h URL Needed

3. your Press Release (at bottom of the Newsletter)

4. (OPTIONAL) A video message of 3 mins. or less.

URL Needed!For any banner

advertisement, we need you to supply us with

the URL we should use when subscribers click your banner for added

information!

Please send ad materials to: carolyn.allen@strang.comwww.strangftp.com user: StrangEditpass: Udrop4Both of these are case sensitive.

To upload a video message please use:

Christian Retailing Update: A Closer Look...

407.333.7110 11

The Gathering 2010

TrainingChristian Retailing University:

Sessions led by retailers making a difference.

ExhibiT FloorFilled with suppliers

dedicated to serve you withBooks ❖ Bibles ❖ Music

DVD ❖ Gifts ❖ Cards

inspiraTionOffered by leading authors,artists, retailers, suppliers,store owners & managers.

April 21 – 23, 2010Southeast Christian Church

Louisville, KentuckyFurther details to come November 2009 at www.christianretailing.com

s a v e t h e d a t e s

Bringing Together Retailers Who Are Called to Make a Difference!Christian Retail Stores ❖ Church Bookstores ❖ Christian Gift Retailers