2010 fitness sampling recap

Proprietary and Confidential – For Discussion Purposes Only

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2010 Sampling Report For

Clif Bar & LUNA Bar


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SUMMARY

In 2010, we participated in over 25 events that reached more than 100,000 health-conscious fitness enthusiasts at

Health clubs & fitness centersSpecial EventsCompetitive events including games & racesCharity fundraisersTeam practicesClasses

With the exception of the major charity events & a few of the special events and road races, Clif Bar & LUNA Bar were almost always the only national brand at the events at which they were distributed

Clif Bar & LUNA Bar received premium exposure at these eventsMost of the other participating sponsors were local restaurants or beverage companies


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13.1 Half MarathonApril 2010

The inaugural 13.1 was a new Half Marathon that was produced by US Road Sports & Entertainment Group

Approximately 3200 runners competed

Craft was the apparel brand partner & it provided the official race shirt

Our street team gave away Clif Bars to runners after they crossed the finish line and before they entered the pavilion

2011 race will be held on April 2nd


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Multisport Expo at JCC ManhattanApril 2010

1000 attendees, both JCC members and the public

Event included an expo and multiple seminars held simultaneously on 4 different floors

Builders, Clif Bars & LUNA bars were distributed at the registration table, on exhibit tables in the expo and in each of the seminar rooms

No were no other food manufacturers present


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NY Road Runner’s Women’s 10KJune 2010

Our street team distributed over 1000 LUNA Bars to the women in the oldest women’s-only 10K in the nation.


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American Diabetes AssnTour de Cure

June 2010

Over 1000 cyclists participated in this charity fundraiserSponsors included a cycling shop and a local deliClif Bar was the only protein bar partner


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NY Cycling ClubJuly 2010

The NY Cycling Club has over 3,000 members

NYCC organizes 1-3 group rides each weekend from the Spring until its century ride on the last Saturday every September


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COPA NYCJuly 2010

COPA NYC was a soccer tournament featuring over New Yorkers who represented 32 different countries. The tournament was held over 2 weekends

LUNA Bar was the only protein bar partner


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Team LipstickJuly 2010

Team Lipstick is a women’s triathlon team founded by Laura Cozik, a noted fitness instructor in NYC

We provided Clif Shot Bloks and LUNA Bars for the teams 3-day training camp in Upstate NY

The team has 50 members


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Asphalt GreenJuly 2010

Asphalt Green is a not-profit organization similar to a YMCA or JCC

It produces a wide array of sports & fitness programming for people of all ages from children to senior citizens

They have one of 3 Olympic-sized swimming pools in NYC

Their swim, triathlon & racing teams are among the most prestigious in NYC

We provided Clif & LUNA bar samples for several of their activities


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Century Road Cycling Assn Club Championships

August 2010

The Century Road Cycling Association is the equivalent of the NY Road Runners for cyclists

It produces almost all of the cycling races in NYC which have over 1000 male & female riders

We provided Clif Shot Bloks & Builders for the riders at one of their races


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Terrier TriAugust 2010

Terrier Tri is one of the most prominent triathlon clubs in NYC because its members are usually training for their first triathlonThey are sponsored by Equinox Fitness Clubs which allow the team to use its facilities for trainingWe provided Clif Shot Bloks and Builders to the team for one of its practicesThe team has approx 250 members


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NY Athletic Club Racing TeamAugust 2010

The NY Athletic Club is one of the oldest and most prestigious fitness centers in NYC

Its racing team is one of the most successful as its women took 1st & 2nd place in the NY Road Runners’Club Championships

We provided Shot Bloks and Builders for one of the team’s practices


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NY Road Runner’s Club Championships

August 2010

Central Park Track Club Bridle Path Track Club Club Adobo

iRunner Track ClubNY Harriers Track ClubGreater NY Track Club


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NY Road Runner’s Club Championships II

August 2010

The Running Center Reservoir DogsMercury Masters Run Club

Over 1000 runners competed in the NYRR Club Championships and our street team provided Clif Bars & Shot Bloks pre- & post race


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NY Road Runner’s Club Championships III

August 2010

Urban Athletics Race Team Van Cortlandt Park Track Club

Westside YMCA Track Club


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Tri LifeAugust 2010

Tri Life is a more serious triathlon club than Terrier Tri or Team Lipstick because its members train for Half Ironmen and Ironmen races

We provided Shot Bloks for the teams 50 members at one of the team’s practices


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SoftballJune – August 2010

The Pop – N – Locks softball league had 8 teams that played games every Sunday afternoon during the Summer

It is one of hundreds of leagues that exist throughout NYC

We provided Clif Bars for 4 games on one Sunday


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Gilda’s Club NYC Marathon Team

August 2010

The Gilda’s Club race team was led by Sara Dimmick, the founder of Physical Equilibrium, to raise funds for Gilda’s Club

The team had 50 participants

We provided Shot Bloks and Builders at one of the team’s practices


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Les Mills’ Fitness EuphoriaSeptember 2010

The world famous Les Mills fitness phenomena (www.lesmills.com) arrived in NYC for the first time this Fall

250+ women traveled from Philadelphia and eastern Long Island to attend this inaugural event which was held in Pacha, a NYC nightclub

Clif and Luna Bars were the only event sponsor


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Equinox Autumnal Membership Appreciation

September 2010

2x a year on the Fall & Spring equinox, each of Equinox Fitness Clubs’ 18 locations hosts a membership appreciation party

We provided LUNA Bar samples at our exhibit table at the Columbus Circle Equinox in the Time Warner Center which is one of their 2 flagship locations



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Are You Game presented byWomen’s Health Magazine

September 2010

This is an annual fitness carnival produced by Women’s Health Magazine

Event sponsors included Asics, Athleta, Burt’s Bees, Oakley, Special K, Subaru & MGD 64

Event partners included Crunch Fitness which provided the group exercise classes, Muscle Milk and Oasis Day Spa which provided spa services

We distributed LUNA Bars in Oasis Day Spa’s pavilion to over 500 women



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PowerstrikeSeptember 2010

The 2nd Annual Puppy Powerstrike fundraiser benefitting the Best Friends Animal Society featured 3 hours of Powerstrike fitness classes at equinox Time Warner Center

100 people participated in the event

LUNA Bar and Vita CoCo were the only event sponsors


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Womens’ Sports Foundation Fundraiser at Flywheel Sports

October 2010

A spinning fundraiser to fight childhood obesity. 200 participants. 2 sponsors + LUNA


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Dance New AmsterdamFree Class Day

October 2010

Dance New Amsterdam is the largest and most prominent dance studio in lower Manhattan

At this event, they offered free dance classes from 10am – 7pm to over 2500 people

LUNA Bar & Vita CoCo were the only food & beverage partners

2010 fitness sampling recap

Education

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