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2010 FIFA World Cup TM Ticketing. Dr Danny Jordaan Chief Executive Officer: Organising Committee Mr....
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Transcript of 2010 FIFA World Cup TM Ticketing. Dr Danny Jordaan Chief Executive Officer: Organising Committee Mr....
2010 FIFA World CupTM
Ticketing
Dr Danny Jordaan Chief Executive Officer: Organising
Committee
Mr. Jaime ByromExecutive Chairman: MATCH Services
HistoricalTicketing Information
Launch of Ticket Sales (Feb 2009)
1. Ticket Data as of February 2009• The Category Sectors may be configured at a Venue or Match Level• Currently, the Category split for Purchasable Tickets for the 64
Matches is as follows
A total of 996,246 Purchasable Tickets were reserved for Customer Groups that acquire the option to purchase tickets as part of their marketing and commercial arrangements with FIFA.
2. Ticket Data as of February 2009
2. Ticket Data as of February 2009
2. Ticket Data as of February 2009
2. Ticket Data as of February 2009
66,140 89,600
570,161
550,106
380,000
344,000
195,203
90,902
743,965
FWC - Original Ticket Allocations
FIFA TV
PMAs
PMA Supporters
Commercial Affiliates
Hospitality
Tour Operators
FIFA Secretariat
Organising Committee
General Public
3. Original FWC Inventory (Feb 2009)
86,848
205,632
568,229797,990
Original Ticket Allocations
Constituent Group Nr of Tickets
FIFA TV 66,140
PMAs 89,600
PMA Supporters 570,161
Commercial Affiliates 550,106
Hospitality 380,000
Tour Operators 344,000
FIFA Secretariat 195,203
Organising Committee 90,902
General Public 743,965
Total 3,030,077
Ticketing InformationFebruary 2010
4. General Public – Sales Phase 1, 2 & 3
86,848
205,632
568,229
TICKETS SOLD
Total sold: 1,149,176
733,189
415,987
International – General Public
Domestic (RSA) – General Public
4. General Public – Sales Phase 1, 2 & 3
Top 6 countries outside SA− USA 107,576− UK 63,835− Germany 29,733− Australia 26,488− Canada 14,617− Japan 12,113
Top 2 neighbouring countries− Mozambique 1,474− Botswana 1,257
4. General Public – Sales Phase 4 (Tickets Confirmed)
86,848
205,632
568,229
TICKETS CONFIRMED
Total sold: 194,349
164,193
30,156
International – General Public
Domestic (RSA) – General Public
- Payment Successful: 173,694 Tickets- Payment Outstanding: 20,655 Tickets
11. Tickets Sales (Sold + Pending)
86,848
205,632
568,229797,990
Ticket Sales
Constituent Group
Nr of Tickets
General Public (SP I-III) 1,149,176General Public (SP IV) 194,349
FIFA TV 21,448
PMAs 185,000Commercial Affiliates 171,837
Hospitality 147,560
Tour Operators 140,426
FIFA Secretariat 49,619Organising Committee 57,850
Total 2,117,265
1,149,176
194,34921,448
185,000
171,837
147,560
140,426
49,619 57,850
FWC -Breakdown of 2,100,000 Ticket Sales Sold + Pending
General Public (SP I-III)
General Public (SP IV)
FIFA TV
PMAs
Commercial Affiliates
Hospitality
Tour Operators
FIFA Secretariat
Organising Committee
12. Current Ticket Availability
86,848
205,632
568,229797,990
Available Ticket Inventory
Constituent Group
Nr of Tickets
FIFA TV 8,593Commercial Affiliates 82,221
Hospitality 193,640
Tour Operators 66,458
FIFA Secretariat 95,301Organising Committee 76,397General Public + PMAs 311,271
Total 833,881
8,593
82,221
193,640
66,458
95,301
76,397
311,271
Current Available - Ticket Inventory
FIFA TV
Commercial Affiliates
Hospitality
Tour Operators
FIFA Secretariat
Organising Committee
General Public + PMAs
General Information on Ticketing Enforcement to
Restrict Unauthorised Resales
What is MATCH doing to prevent unauthorised ticket resales?For the 2010 FIFA World Cup™, FIFA has directed MATCH Services to implement a worldwide ticketing enforcement programme with the following goals:
- security: maintain the integrity of South Africa’s event security plans for the safety of all spectators
- consumer protection: protect consumers from fraud, misrepresentation, non-delivery, mis-description and other ticket related scams, and make sure tickets are available for true fans at FIFA published prices, rather than horded by touts and resold at inflated prices
- fairness: protect the reputation and organization of the event ,
What is MATCH doing to prevent unauthorised ticket resales?The MATCH Enforcement Team uses three different types of strategies to combat the problems presented by unauthorised ticket resellers:
- legal strategies;
- operational strategies; and
- public relations strategies
Legal Strategies
- Each ticket purchaser is required to review and indicate their acceptance of the General Ticket Terms and Conditions before they acquire any rights to any tickets. The GTCs specifically prohibit unauthorised resales,
- When unauthorized entity is discovered, MATCH takes the first step toward litigation, which is to send a cease & desist letter.
- If MATCH do not get voluntary compliance, MATCH notifies consumer protection authorities in the relevant jurisdiction.
Legal Strategies
- MATCH notifies relevant South African governmental authorities who have asked for this information.
- MATCH notifies the e-crime unit of Scotland Yard on “shut-down” notices to web hosts, the Office of Fair trading and the Metropolitan Police in the UK, because there is a law in the UK which makes it a crime to sell international football match tickets online if the website is accessible to residents in England.
Legal Strategies
-MATCH has been following with keen interest a DTI regulation and the Safety at Sports and Recreational Events Bill in connection with anti-touting laws.
-MATCH are meeting with the DTI and SAPS regarding potential cases against unauthorised resellers pursuant to the Trade Practices Act and/or criminal laws (fraud).
-MATCH has notified Google, Twitter, other technology companies, and other third parties who sometimes cooperate with our requests on the basis that the unauthorised entities’ activity violates the services providers terms and conditions.
Operational Strategies
- We have in place ticket quantity limits, which make it difficult for unauthorised entities to get tickets.
- We have a bespoke software to detect multiple ticket orders, again making it difficult for unauthorised entities to get tickets.
- We have a new system for distribution of tickets allocated to participating member associations, so the fans buy the allocated tickets directly, rather than providing the tickets in bulk to any participating member association.
Operational Strategies
- Members of the general public and PMA supporters have to travel to South Africa and personally pick up their tickets at Ticket Collection Points in South Africa, which discourages touts
- MATCH have an official transfer platform, which allows ticket holders who cannot use all of their tickets to submit them for resale, and all resold tickets are sold for the original FIFA published prices.
- For every purchaser, the name is imprinted on the ticket and guest data imbedded in the tickets. Anyone who resells a ticket can be traced as the original source of unauthorised tickets.
- There are security features on tickets.
- Match day security plans allow fans identity to be checked and compared to the ticket data.
Operational Strategies
Public Relations Strategies
- MATCH have placed a website warning on www.FIFA.com regarding the importance of going to Authorized Sales Channels, explaining the rationale as well as the rules, and listing who the Authorized Sales Channels are. The same warning appears on SA Tourism’s website
- MATCH reminds customers of the ticket terms and conditions in their confirmation letters, again advising them about the Authorized Sales Channels.
- MATCH have requested that our network of approximately 100 Participating Tour Operators to distribute Travel Industry Warning letters to their respective networks of travel agents.
Public Relations Strategies
- MATCH has been sending messages out through “social networking” sites to warn people only to buy through Authentic Sales Channels.
- MATCH has recently presented our cases and issues of concern to the International Consumer Protection Enforcement Network, which is a group of over 40 major consumer protection authorities from around the world. In turn, many of them issued their own official warnings to consumers.
- MATCH have issued press releases regarding cooperation with New Scotland Yard, and hopefully other authorities interested in consumer protection to get the message across.
General Information on Ticketing - Media Ticketing EnquiriesFor more information related to Ticketing, please submit your questions in writing to FIFA by any of the following methods: Email: [email protected]: FIFA-Strasse 20
P.O. Box 8044ZurichSwitzerland
General Information on Ticketing - Customer ServicesFor more information, customers can contact the FWCTC by any of the following methods: SMS: 083 123 2010Email: [email protected]: 2010 FIFA World Cup™ Ticketing
Centre (FWCTC)PO Box 4928, Cresta, 2118, South Africa
There is also an information service that customers can call on 083 123 2010 (Domestic), and +41 44583 2010
Thank you