2010 FIFA Soccer World Cup - Situational...

Situational Analysis Opportunities for SABCOHA before, during and after

The 2010 FIFA Soccer World CupTM

Prepared by Kai Crooks-Chissano SABCOHA 2010 World Cup Consultant February 2010 Email: [email protected]

mailto:[email protected]

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Situational Analysis on opportunities for SABCOHA before, during and after the 2010 FIFA World CupTM 8 February 2010

Situational Analysis Opportunities for SABCOHA before, during and after the 2010 FIFA Soccer World CupTM

1. OVERVIEW

The Fédération Internationale de Football Association (FIFA) Soccer World CupTM is the biggest

international sporting event on earth, and in 2010 the 19th World CupTM (WC) will be held in South

Africa, marking the first time since FIFA’s inception in 1934 that the Cup is held in Africa. It will be the

grand finale on the continent following the dress rehearsal and successful hosting of the 2009 FIFA

Confederations Cup in South Africa.

From 11 June - 11 July 2010, the 2010 FIFA World CupTM is expected to draw an estimated 460,000

international visitors and more than 26 billion global television viewers from 207 nations on six

continents. As of 28 September 2009, a total of 650,527 tickets were sold, of which 50% were bought by

South Africans and 304,633 tickets bought internationally.1 And as of the end of January 2010 two

thirds of all tickets were sold after the third phase of sales closed.

Ten stadia with seating capacity for over 570,000 people will host 64 matches over 43 days (including

practice and soccer clinics) in nine cities in eight provinces— Eastern Cape, Free State, Gauteng,

KwaZulu Natal, Limpopo, Mpumalanga, North West, Western Cape—with an average of six matches per

stadium. And there will be fan parks, public viewing areas, and training venues for the 32 qualifying

teams.

Close to 20,000 journalists and 300 broadcasters from around the world will cover the event, and 15,000

volunteers from 170 countries will work with the Local Organizing Committee (LOC) and host cities

assisting in 16 functional areas2.

The government of South Africa has invested 600 billion rands into infrastructure, which will benefit the

World CupTM. And according to a study by Grant Thornton Strategic Solutions, the 2010 FIFA World CupTM

will contribute at least R55 billion to the South African economy and create 415,000 direct jobs.

Alongside infrastructure and economic legacy benefits for South Africa, the 2010 World CupTM will

provide opportunities for social and cultural legacies, and one important area is HIV prevention. With

an estimated HIV prevalence of 10.6%3, accounting for 5.2 million people living with HIV, prevention

efforts need to be strengthened, sustained and supported. Furthermore, 2010 is not only the year of

1 Presentation by Dr. Victor Ramathesele, 2010 LOC Chief Medical Officer, at the SANAC Sport & Entertainment Sector 2010 WC Symposium, 18 November 2009, Braamfontein, South Africa. 2 Volunteers will work in accreditation, marketing, media, protocol services, spectator services, transportation, administration, environmental services, welcome and information services, information technology and telecommunication, language support, rights protection programme, logistic services, hospitality and ushering services and volunteer management. Source: http://www.fifa.com/worldcup/organisation/media/newsid=1082618.html 3 Mid-year Population Estimates 2009 (Statistical Release 27 July 2009). Statistics South Africa

http://www.fifa.com/worldcup/organisation/media/newsid=1082618.html

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delivery for the World CupTM, but South Africa at the 2001 UN General Assembly Special Session on

HIV/AIDS (UNGASS) made commitments to achieve Universal Access targets for comprehensive HIV

prevention programmes, treatment, care and support by this time. One of Government’s priorities,

which are outlined in the National Department of Health 2009-2011 National Strategic Plan, is to

mobilize leadership structures and communities and create a social compact in the response to HIV and

AIDS.

On World AIDS Day 2009, President Jacob Zuma issued a “Call to Action” to the nation launching a

massive campaign to mobilize all South Africans to get tested for HIV. He exhorted that “prevention is

our most powerful weapon against the epidemic and all South Africans should take steps to not become

infected, not infect others, and they should know their status”. Against this backdrop, the 2010 FIFA

World CupTM provides opportunities for HIV prevention activities, mass mobilization and outreach to a

significant number of people and also increasing the involvement of the Business Sector in the National

Strategic Plan. In this regard, the South African Business Coalition on HIV/AIDS (SABCOHA) will position

its initiatives to contribute to the “Call” before, during and after the World CupTM.

The objective of this situational analysis is to scope HIV prevention social marketing opportunities for

the Business Sector before, during and after the World CupTM, focusing on the Health Sector. This

analysis was prepared over the course of 15 days in November 2009, and is based on meetings,

interviews, consultations with stakeholders and internet searches. It is largely an information gathering

exercise and provides the following:

Relevant information on the set up and organizing of the World CupTM

Opportunities within the WC that SABCOHA can tap into and link their existing programs

Planned activities (not exhaustive)

Way forward and Recommendations

Provinces matrices

2. SITUATIONAL ANALYSIS SABCOHA received funding from the United States Centers for Disease Control and Prevention (CDC) to

conduct health messaging, social marketing and HIV prevention activities before, during and after the

2010 FIFA World CupTM and to explore marketing opportunities for the Business Sector through

mainstream and periphery events. SABCOHA will employ a three- pronged strategy to:

Extend the scope of existing projects funded by the CDC (Project Promote)

Support member organizations’ initiatives and

Partner with existing initiatives in soccer.

In order to understand how to work during the WC period and FIFA’s rules and regulations, SABCOHA

decided on a scoping of provisions, prohibitions and potential opportunities and information gathering.

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3. CONTEXT

3.1 Organizational structure of the 2010 World CupTM

FIFA is the world’s football governing body—an association of 208 member associations— whose

objectives are to improve the game; organize international competitions , such as the World CupTM;

draft, enforce and monitor regulations; and ensure the integrity of matches or competitions. The World

CupTM Organizing Committee is the local entity that organizes the Cup based on FIFA’s requirements.

The 2010 Local Organizing Committee (LOC) members are: Dr Danny Jordaan, Chief Executive Officer and the senior management of OC’s Chief Officers: Chief Competitions Officer, Derek Blanckensee Chief Security Officer, Linda Mti Chief Financial Officer, Farouk Seedat Chief Communications Officer, Richard Mkhondo Chief Operations Officer, Nomfanelo Magwentshu Chief IT & T Officer, Phumlani Moholi Chief Marketing and Commercial Officer, Derek Carstens Chief Transport and Logistics Officer, Skhumbuzo Macozoma

The LOC Chief Medical Officer coordinates all medical services in the host cities, and the LOC Medical

Advisory Team looks after the teams.

The LOC Medical Advisory Team is made up of the following:

1. Dr Victor Ramathesele 2. Prof. Efraim Kramer 3. Prof. Sam Mokgokong 4. Prof. Tim Noakes 5. Prof. Mike Lambert 6. Prof. Bongani Mayosi 7. Prof. Pieter van der Merwe 8. Mr. Peter Fuhri (Chair) 9. Mr. Khalid Galant

3.2 Partners, Sponsors and National Supporters

The 2010 WC is hosted by the South African Football Association and guaranteed by the Government of

South Africa. The WC is big business and FIFA’s largest money spinner. According to Dr. Victor

Ramathesele, 2010 LOC Chief Medical Officer, most of the 2009 events were not financially profitable

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and the World CupTM, FIFA’s flagship event, makes its money from marketing and selling rights4. And in

February 2010, the media reported that FIFA expects a marginal loss at the World CupTM.

There are three tiers of marketing affiliates— partners, sponsors and national supporters— who have

made a huge financial investment to be part of the event, and in return are guaranteed primary rights in

the stadia and FIFA Fan Fest SitesTM. The partners are Adidas, Coca Cola, Emirates, Hyundai, Sony, and

Visa; Sponsors- Budweiser, Castrol, Continental, McDonalds, MTN, Satyam; and National Supporters5: BP

Ultimate, FNB, NeoAfrica, Prasa and Telkom.

FIFA has outlined four areas for business opportunities around the World Cup:

Running general football promotions

Running co-promotions with a WC Sponsor

Acquiring a product license and produce FIFA WC products

Becoming a service provider

3.3 Stadia, FIFA Fan Parks, Public Viewing Events, Training Sites

There are ten stadia and 10 confirmed official Fan Parks— FIFA Fan Fest SitesTM – as of November 2009.

The Fan Parks and Public Viewing Areas extend the experience beyond the stadia to enable people who

can’t afford or were unable to buy tickets to still watch the matches.

Stadia

The games will be played at the following stadia:

Port Elizabeth, Nelson Mandela Bay/Port Elizabeth

Free State, Mangaung/Bloemfontein

Soccer City (FNB), and Ellis Park in Johannesburg; Loftus Versfeld, Tshwane

Moses Mahbida, Durban

Peter Mokaba, Polokwane

Mbombela, Nelspruit

Royal Bafokeng, Rustenburg

Green Point, Cape Town

4 Presentation at the 2010 WC Symposium, 20 November 2009 5 The National Supporter is a category of association which allows local companies to promote an association with the FIFA World Cup™ within the host country. The rights include category exclusivity, association, local marketing programmes and domestic media exposure. Source:http://www.fifa.com/worldcup/organisation/marketing/index.htm

http://www.fifa.com/worldcup/organisation/marketing/index.htm

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Fan Parks

There will be fan parks and official FIFA Fan Fest™ Sites and entrance is free. Every football match will

be aired live and there will be viewing for all 64 matches, which will be broadcast on giant screens in a

safe and secure environment. Some official FIFA Fan Fest™ Sites have not been finally confirmed and

may change, however, as of November 2009, the FIFA Fan Fest™ Sites are as follows:

St George’s Park, Nelson Mandela Bay, Port Elizabeth

Mangaung Outdoors Sports Centre, Rocklands, Mangaung, Bloemfontein

Elkah Stadium, Soweto

To Be Confirmed- Tshwane, Pretoria

New Beach, Durban

Polokwane Cricket Club, Polokwane

Bergvlam High School, Nelspruit

Fields College, Rustenburg

Grand Parade, Cape Town

There will also be fan parks in international cities— Berlin, London, Mexico City, Paris, Rio de Janeiro,

Rome and Sydney—and FIFA is in talks with several African cities to see if fan parks could also be

established.

Public Viewing Events

Public Viewing Events (PVEs) are either commercial or non-commercial, and the former requires a

license from FIFA whilst the latter does not. An exhibition license is needed for non-commercial PVE and

an application must be submitted to the local District Manager in each region. Host cities have the right

to have public viewing areas, however, a competitor of one of FIFA’s marketing affiliates cannot host a

PVE if they are if they are charging for entry and advertising that they are sponsoring the event.

FIFA guidelines on PVEs state the following:

“An event is considered a “Public Viewing Event” if at such event broadcast coverage of the Competition is made available for exhibition to, and viewing by, an audience (whether members of the general public or otherwise) in any place other than a private dwelling, including at cinemas, bars, restaurants, stadia, open spaces, offices, construction sites, oil rigs, water-borne vessels, buses, trains, armed services establishments, educational establishments and hospitals. A Public Viewing Event is considered a “Non-Commercial Public Viewing Event” if the person or entity who organizes and/or stages it (the “Exhibitor”) does not stage it for commercial purpose. An Exhibitor is considered to stage a Public Viewing Event for commercial purposes if, for example:

(a) a direct or indirect admission fee is charged for the exhibition of the broadcast coverage; and/or

(b) sponsorship or other rights of association are exploited in relation to such event.

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Public Viewing Events in “Commercial Establishments”, such as pubs, clubs and bars, are deemed to be Non-Commercial Public Viewing Events unless further commercial activities, such as admission fees or sponsorship activities, take place in relation to the public viewing activities.6”

Training Sites

There are 16 training venues, which will be used by the 32 qualifying teams. In accordance with the FIFA

Rights Protection Program, access to training sites is similar to stadia, in that promotional activity and

distribution of items are reserved for rights holders. This is for safety and security purposes as well as

crowd control. So similarly to the stadia activation plans by SANAC, any activity around the training sites

would need to co-ordinated via the LOC Medical Department with Dr Victor Ramathesele.

3.4 What are the provisions and prohibitions?

FIFA’s Rights Protection Program (RPP) protects the event from piracy activities and prohibits activities

by non-marketing affiliates in stadia and surrounds. Among other things, the RPP protects against

ambush marketing, IP infringements, and unauthorized trading around the stadia, FIFA Fan Parks, and

training venues. There will be an Exclusion Zone/Commercial Restriction Zone (CRZ) around stadia,

which is an invisible barrier. The Zone will differ in each city, adjusted based on surrounding activity, but

is roughly one to two kilometers around the stadium. However, businesses that are already based in the

CRZ will continue as usual.

The LOC and Government must agree on all health activities in stadia and Fan Parks, and these needs to

be channeled via the LOC, and must be coordinated. At the SANAC Sport & Entertainment Sector 2010

WC Symposium, held in November 2009, it was noted that there will be a FIFA/SANAC stamp of approval

or logo that will be necessary for organizations’ admittance into FIFA areas. Organizations must submit

their projects to the Sports & Entertainment Sector for approval. According to FIFA, for crowd control

purposes, business (or any other sector) must be organized as one entity represented in these venues.

An example is the distribution of condoms in stadia by one group as opposed to several groups.

Furthermore, non-affiliate branding will generally be dis-allowed in the Fan Parks, and branding and

marketing initiatives need to comply with FIFA marketing guidelines7.

6 FIFA Regulations, Non-Commercial Public Viewing Events. FIFA Confederations Cup South Africa 2009 2010 FIFA World Cup South Africa™ for the Republic of South Africa. http://www.fifa.com/worldcup/organisation/publicviewing/index.html

7 See: 2010 FIFA Public Marketing Guidelines/ Contact Mpumi Mazibuko, FIFA RRP Manager 011 567 2567 [email protected]

http://www.fifa.com/worldcup/organisation/publicviewing/index.html


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4. RELEVANT INFORMATION ON HEALTH PROMOTION DURING THE 2010 FIFA WORLD CUPTM

FIFA has outlined areas for WC business opportunities, and the core services to be provided include

information, accommodation, attractions/events, service/skills (language, service standards, and

management skills), transport, safety and security and health.

How can the business sector that is not affiliated as a national supporter leverage and push social

marketing HIV health promotion messages during the event? Firstly it is important to understand who

the players are, their roles, and in which spaces there is room to engage.

4.1 Health Promotion The Government of South Africa has put in place a health plan for the World Cup TM, which will provide

comprehensive medical service (including 24-hour emergency medical treatment) and disaster

management in the cities where the games will be played. In addition, Government, the LOC and FIFA

are collaborating on health promotion and have established a Steering Committee and a Health

Technical Task Team (HTTT), which is responsible for the Health and Medical Services Masterplan. HTTT

membership comprises Government Departments, Provinces, Host Cities, Private Sector, Non-Profit

Organizations, and the LOC. The HTTT has working groups focusing on Health Promotion, Stadium

Services, FIFA Fan Fest SitesTM and Public Viewing Areas. The health promotion working group will

focus on disease areas— communicable diseases, non-communicable diseases and healthy lifestyles—

under which HIV prevention falls.

HTTT health and facilities committees focus on all provinces health services readiness (servicing the

WC), and guidelines identifying which public and private facilities provide services. These are services

that would be provided at stadia, for example the number of doctors, nurses, volunteers, EMS and

hospital readiness—an earmarked a number of hospitals and requisite standards, such as the number of

beds, nurses, doctors and also staff needed for casualty, and the established route from the stadia to

hospitals. Private facilities services would also include volunteers, who could be medical students, for

example, to do first aid and pharmaceutical companies may be asked to provide services.

4.2 What’s lined up for health promotion?

The LOC has received health promotion proposals for stadia, stadia perimeters, hotels, ports of entry,

public viewing areas and park and ride areas; and promotional activities for condoms, kiosks, and

information, education and communication (IEC). Their overall approach is to ensure that activities

match Government policy, have FIFA buy-in, avoids duplication, resources are efficiently managed and

utilized, and supports and supplements the FIFA Football for Health promotion activities. Football for

Health is an initiative of the FIFA Medical Assessment and Research Centre (F-MARC), which promotes

football as fun exercise and a health education tool. Football for Health will be launched in Africa in

2010 with 11 simple prevention messages linked to a specific football action and delivered in group

plays. One of the main messages is on HIV prevention.

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Each province has a 2010 Project Office, which are the coordinators of the readiness for 2010. There are

units that already exist on HIV/AIDS, etc., and coordinate all units and ensure that all issues are covered.

They oversee the provinces’ readiness and engage with the LOC and share information.

A Steering Committee of key stakeholders meets regularly to iron out issues at the ground level before

presenting to HTTT. A representative of the LOC Medical Advisory Team sits in these meetings- and

looks at the medical supply of the teams.

Organizations can engage with the 2010 Provincial Offices to be featured in their plans, which are

occasionally amended. On a monthly basis there are sub committees that review new projects. Projects

are then presented to the National Department of Health and HTTT meeting for approval.

Host cities and provinces have plans for HIV and AIDS, and maintain a roster of all events happening in

the cities. They will also host their own fan parks.

Table 1: Health and Facilities Committees Provincial Contacts

Name Province Number Email

Mr Mbulelo Fani Eastern Cape Tel: 043 722 5460 Fax: 043 722 0418 / 040 609 4317 Cell: 083 378 1013

[email protected]

Mr T Raleting Free State Tel: 051 408 1298 Fax: 086 511 0387 Cell: 076 170 5070

[email protected]

Mr P M Kedama Gauteng

Tel: 011 355 3517 Fax: 011 355 3808 Cell: 082 850 9930/ Lusanda Maqubela (Assistant Director 2010) 082 720 8333

[email protected]

Dr V E Buthelezi North West Tel: 015 293 6036 Fax: 015 293 6190 / 086 535 4660 Cell: 083 259 7844

[email protected]

Mr S E Ngema KwaZulu Natal Tel: 033 395 2098 Fax: 033 342 7712 Cell: 083 457 1242

[email protected]

Ms Careen Swart Mpumalanga Tel: 013 766 3448 Fax: 013 766 3473 Cell: 082 820 7950

[email protected]

Mr Mzi Mdunge Northern Cape Tel: 053 830 0556 Fax: 053 833 4394/ 830 0542 Cell: 083 294 6700

[email protected]

Dr Badu Mothusi North West Tel: 018 397 2600 Fax: 018 384 8175 Cell: 082 773 6538

[email protected]

Dr Wayne Smith Western Cape Tel: 021 948 9908 Fax: 021 948 9909 Cell: 082 991 0760

[email protected]

4.3 HIV/AIDS Messaging

The South African National AIDS Council (SANAC) has been tasked by Cabinet to coordinate, oversee and

monitor the response to HIV/AIDS. It is the coordinating body for HIV prevention activities around the

WC, and its lead sector is the Sports and Entertainment Sector, which works closely with the 2010 LOC

Chief Medical Officer, Dr. Victor Ramathesele. For consistency in messaging, SANAC Communications










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Technical Task Team8 will provide branding support for crafting and finalizing messages around the WC,

and organizations must submit their proposed messaging to SANAC for approval. The aim is also to build

on the national HIV prevention theme of taking personal responsibility: “I am responsible, We are

responsible, South Africa is taking responsibility”.

5. WHAT ARE SOME OF THE ACTIVITIES PLANNED FOR THE WC?

There are several options for the roll out of activities:

1. Stadia and official fan parks, which require FIFA approval

2. Public viewing events run by host cities

3. Fan parks run by host cities

4. Organizing Public Viewing Events(PVEs)

5. Supporting PVEs in communities

Consultations were held with several stakeholder groups to ascertain what is being planned, the level of

activity and preparedness. The bulk of planned activities can be grouped as follows:

Sport and recreation

Social marketing

Services (e.g. condom distribution, training)

Information, Education, Communication (IEC)

5.1 A Scan of some planned HIV Prevention Activities

Table 2 is a list of 2010 projects compiled from stakeholder presentations made at the Global Business

Council 9 and SANAC meetings10 , where organizations sought support for their activities. For further

information, the full project descriptions and contact details are available.

Table 2: HIV Prevention activities (non-exhaustive)

ORGANISATION PROJECT BRIEF PROGRAMMATIC FOCUS

Amandla Ku Lutsha Programs include Developmental Soccer Leagues, Life-Skill Programmes, Youth Leadership Programmes and Community Empowerment

Youth, 10-18 years

8 Contact Person: Junaid Seedat, SANAC Communications, Advocacy and Campaigns Manager 9 Global Business Coalition meeting World Cup 2010 Opportunities for Business Action on HIV/AIDS, 29 October 2009, Bedfordview,

Johannesburg 10

SANAC Sport & Entertainment Sector 2010 WC Symposium, 18 November 2009, Braamfontein, Johannesburg

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Programmes.

Bringing Football to Life Uses football as an analogy to engage boys and girls in life skills development.

Youth & adults 11-35 years

Brothers For Life Mobilize the silent majority of South African men to action in curbing the spread of HIV. The campaign utilizes mass media, interpersonal communication activities and advocacy in its engagement strategy.

HIV Prevention - Multiple and Concurrent

partnerships - - Male involvement in PMTCT

- Prevention of Gender based Violence

- Men and Sexual /Reproductive and general health

- Alcohol, sex and HIV - Condom use

Diambars South Africa Project

Soccer academy, which offers accommodation, education and physical training to disadvantaged children.

Youth, 13-18 years

Football for an HIV free Generation

Media campaign and partnership outreach. Youth, 10-18 years

Grassroot Soccer Uses soccer as a teaching tool about HIV and AIDS Youth, 10-18 years

‘Kick TB 2010’ National TB Awareness campaign

Campaign on TB that links to soccer. TB symptoms portrayed on different segments of the ball.

LoveLife World Cup activities:

- 19 Youth Festivals- youth friendly fan parks - loveLife Train to 40 communities- HIV prevention

programmes at each stop - Community Radio Station and Mobile Initiative

Expansion- young South Africans will have a number of platforms to engage in the World Cup excitement.

Youth, 12-19 years

Nelson Mandela Children’s Fund and partners

Champions for Children Children and youth. 5-15 years

Play Soccer: Education through Recreation

Year- round educational program using soccer. Key topics: the body, nutrition, sanitation, disease prevention.

Children and youth. 5-15 years

Project Kopano – Training programme for Journalists and Sports

Commentators from the Community Media

sector around the coverage of 2010 WC.

– Weekly collaboration with 80 community radio

stations syndicated via satellite.

– The project will be a partnership between the

2010 FIFA World Cup™ Organising Committee

(OC), the Department of Communications

(DoC) and Serongwanyane Technologies,

working with the community radio stations.

Scrutinize National campaign by Johns Hopkins Health and Education, South Africa to engage young people on HIV Prevention.

HIV Prevention - Multiple and Concurrent

partnerships - Alcohol, sex and HIV

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- Condom use - Transactional sex - Inter generational sex 18-32 years

Show Me Your Number Campaign with 21 partners that focus on sport and recreation, IEC and training; access to sponsors, marketing, teams; access to games to conduct VCT and social marketing messages.

HIV Prevention

The WinWin Group Use of Grannies (Gogos) who have knitted more than 9000 beanies for vulnerable children and create work for unemployed women. Knitting of 2010 supporters’ beanies. FIFA has expressed interests in using Gogos as a 2010 legacy project.

- The elderly - HIV positive women - Vulnerable children

Umzingisi Foundation 2010 Soccer Fun Bus- touring the Eastern Cape, bringing the spirit of the WC to disadvantaged urban and rural communities, through coaching and life skills clinics and interaction with professional football players.

Youth, 10-18 years

United Against Malaria Raising awareness and renewing commitment to ending malaria.

Malaria and football

Numerous other initiatives are planned, and anecdotal evidence suggests that a large majority of

activities are focused on delivering services in areas close to the stadia, which could lead to over-

saturation. Furthermore, one of the challenges is the coordination of activities in order to avoid

duplication of effort and to ensure that the output of activities will effectively and efficiently feed into

the Government of South Africa NSP targets and are within the ambit of FIFA approved activities. There

should be a monitoring mechanism to accurately track which who is doing what and in which sector. A

roster should be established where organizations can register what they intend to do, in which locality,

and the target audience. This could be coordinated by SANAC or the 2010 Provincial Committees. This

information would also be very useful for mapping before the WC and after to know the total number

and types of activities implemented and to assess their impact.

5.2 Some considerations for planning activities

It is worthwhile to seriously consider working outside of the stadia and official fan parks, and organizing

activities five to ten kilometers away, in particular in marginalized communities, at taxi ranks, and bus

facilities leading to stadia. Provinces undertook major upgrades in their transportation infrastructure to

be ready for the WC and these hubs will be conduits from all areas to stadia and also good venues for

activities. Activities could include distributing IEC and IEC building wraps.

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At the 2006 World CupTM in Germany the well established public transportation system facilitated fans

getting to fan parks, and “eighteen million people visited the Fan fest parks”11 . For 2010, some local

fans may encounter possible difficulties with transportation to/from matches, which will be held at

13h00, 16h30 and 20h30. They may opt to stay closer to home and watch the matches in neighborhood

bars, shebeens or at public viewing events. On the other hand, during the 2009 Confederations Cup in

South Africa, public taxis worked on match times and were organized to transport fans, and this may

likely reoccur for the WC. Provinces have also improved their transportation hubs, many as legacy

projects, in time for 2010, which should facilitate fans getting around.

Some transportation hubs where activities could be targeted are contained in table 3.

Table 3: Transportation Hubs

City Transportation route

Cape Town • Train stations: new stations at Khayelitsha and Century City; the upgrade of Heideveld,

Athlone, Langa and Cape Town stations, new coaches as well as park ‘n ride facilities

• dedicated bus lanes on freeways • 300 new buses

Durban

• The Public Transport Interchange

• The new railway station adjacent to the Moses Mabidha Stadium

• Public transport lanes for the M4 motorway

• The Western Freeway

• People-mover buses for tourists, covering the beachfront route.

Johannesburg • The Gautrain Rapid Rail link

• The Rea Vaya special public transport lanes and intersections, and 40 transport

interchange nodes where commuters can switch from one form of transport to another.

Tshwane (Pretoria) • The Tshwane BRT System, developing 472 km of bus ways and 113 km of mixed traffic lanes • Access roads into the city, to airports and the stadium • A new municipal bus fleet.

Mangaung – Bloemfontein

• The internodal public-transport facility, including upgrading the taxi rank • The public transport service between the south-eastern areas and the CBD.

Mbombela –

Nelspruit

• The N4 northern bypass

• The airport-city link and stadium precincts

• Roads, interchanges and footpaths in the eastern residential areas

• Multimodal and pedestrian facilities in the business area.

Nelson Mandela Bay - Port Elizabeth

• The BRT system with 45 high-capacity buses targeting specific stops, e.g. Greenacres, the

central business district (CBD), Korsten, Clearly Park, Motherwell and Njoli Square.

Polokwane • Roads leading to the stadium • The Polokwane Centre bus terminus • Taxi ranks in the municipality and taxi holding areas.

Rustenburg • The N4 western and eastern bypass

• The taxi rank and bus facilities

• Arterial and secondary roads linking the stadium to the city and access routes.

11 Remark by Nicholas Bengo, FIFA Director of Communications, made on the SABC Morning Talk Show with Tim Modise, 22 January 2010.

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6. MANAGING EXPECTATIONS AND LOOKING AT LEGACY

The 2010 FIFA World CupTM is a tourism and infrastructure legacy for South Africa. Long after the Cup

has passed, the roads, transportation system, buildings and green areas will bear testament to South

Africa’s accelerated development, human and financial investment to host the greatest sporting event

on earth. FIFA and the Government have promoted the concept of the WC leaving a legacy for South

Africa.

Some examples of host cities’ legacy projects are:

The Host City of Cape Town and the Provincial Government of the Western Cape launched the 2010 FIFA World Cup Green Goal Action to leave a green legacy for the city.

Northwest Province’s WC legacy project is a beautification initiative.

Polokwane in Limpopo launched a 2010 Visitor Information Centre (VIC).

Gauteng has various legacy projects, including: o Building a theatre complex in Soweto; o Setting up a citywide broadband network; o Greening 94 soccer fields in Soweto; o Installing litter bins, informal trading stalls, street lighting and benches in the inner city; o Developing the Klipspruit River, which flows through Soweto; o Redeveloping the Diepkloof Hostel; o Developing an Olympic-sized swimming pool and gymnastics arena in Orlando; and o Developing the Jabavu Stadium precinct to provide housing for people displaced by the

Orlando swimming pool project.

With WC enthusiasm building, a number of organizations are describing their activities as legacy

projects, however, the term is being used rather loosely and many of these projects appear to be time-

bound activities. While it does not take away from the intended purpose of delivering services, the

term ‘legacy’ should be understood to mean interventions that will be sustainable beyond the event.

Moreover, businesses looking at supporting or developing legacy projects should identify projects that

will be effective and sustainable.

7. WHAT IS SABCOHA DOING?

7.1 Extending the Scope of Existing Projects Funded by the CDC

For the past four years SABCOHA has successfully implemented Project Promote, a condom distribution

program, and received CDC funding in the last two years. Project Promote currently distributes between

650,000 and 1.2 million condoms per month, working with the Department of Health and the Contract

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Cleaning Sector. SABCOHA aims to expand the current scope of distribution to sectors not currently

reached.

Engagement with the tourism and leisure sectors is critical for the distribution of condoms, and IEC

materials during the WC. In November 2009, initial agreement was secured with the Federation of

Hospitality Associations of South Africa (FEDHASA) to provide basic HIV prevention training, and IEC

materials to their membership. This would be managed through Project Promote. FEDHASA has 2000

members with 18,000 establishments—a total of 180,000 rooms. While FEDHASA has accepted to place

IEC materials in their rooms and restrooms, placing condoms will depend on the individual

establishments. FEDHASA will meet in February 2010 to consider SABCOHA’s request for collaboration.

Johns Hopkins Health and Education South Africa (JHHESA) can develop the IEC materials and train peer

educators on male sexual and reproductive health through the use of their Brothers For Life tool kit.

And, Project Promote can also provide training as part of their ongoing training component for the

contract cleaning sector, which is largely comprised of vulnerable women between 20 and 40 years old.

Again, it must be stressed that any messaging around the World Cup TM must be submitted to and

approved by the SANAC Communications Technical Task Team.

7.2 Support to Member Organization Initiatives

Prior to this situational analysis, SABCOHA held discussions with some of its members, including

Standard Bank, Nike, De Beers, and SAPPI and got their agreement to find projects that the private

sector may want to support.

The South African Breweries (SAB Plc) has marketing plans for their WC activities, however they will not

be linking HIV IEC with the brand. They have countrywide community centers for 2010 activities, and

they are working on obtaining permission to screen the games in isolated areas; exploring whether they

can set up public viewing events in community buildings in semi rural areas, and upgrade community

halls, which would be their contribution to the 2010 legacy.

Condoms and IEC materials could be distributed to bars, clubs, restaurants, and shebeens, where people

will be gathering. In this regard, In November, 2009 Genni Gilies, from SAB Plc, was consulted to explore

whether there is an opportunity to dovetail on SAB’s activities; discussion is ongoing.

7.3 Partner with existing initiatives

Schools will be closed during the WC and learners need to be safely occupied. SABCOHA intends to

partner with initiatives that support sport and education activities for children and youth, and

collaboration with be explored with the Department of Education and the children’s sector.

15 | P a g e


SABCOHA held meetings with Show Me Your Number and Grassroot Soccer to explore potential

partnerships, and is considering partnering with these or other organizations to access the South African

soccer community.

The United Nations in South Africa has a 2010 World CupTM working group that is coordinating the

activities of their various agencies; and the Joint Program on HIV/AIDS (UNAIDS) is providing technical

support to SANAC, supporting the Sports & Entertainment Sector Secretariat in their preparations for

the World CupTM.

Initial discussions were held with the Chief of Communications, United Nations Children’s Fund (UNICEF)

South Africa, and SABCOHA is exploring with UNICEF the possibility of collaboration in the Fan Parks.

They have three major initiatives:

The Brothers For Life campaign in partnership with JHU, and aimed at male involvement in issues

around HIV and AIDS (older males 30 years and above) encouraging them to take responsibility and

look after themselves as well as give support to their partners. It is also aimed at encouraging men

to talk amongst themselves on issues of HIV and AIDS, PMTCT etc.

The Legacy program for 2010 and beyond, driven through Sports for Development in partnership

with the Department of Education, will host a few national sports tournaments highlighting different

themes such as HIV prevention amongst adolescents, Anti- violence, Nutrition and Obesity, World

HIV and AIDS Day and Preventions of STIs. They will also continue with building and refurbishing

community sports fields.

Creating safe areas for children at the FIFA Fan Parks to promote child protection.

8. WHAT IS THE WAY FORWARD? The business sector needs to engage on a strategic level to support HIV/AIDS activities during the FIFA

World CupTM, especially because there will be many actors and activities. There needs to be a realistic

plan of what can be done given the time frames and permissions needed. Not all activities require FIFA

permission, so mapping what can be done with and without FIFA would be a very useful roadmap.

Overall, the provinces are key to approval of activities; they can provide guidance and strategically liaise

with the LOC. For example, the Park and Ride is managed by host cities; so a partnership with them

could be explored. And as IEC is being developed, organizations are reminded to submit their proposed

messaging to SANAC for approval.

Opportunities for build up activities before the start of the World CupTM exist between the period

January and May 2010. Key dates include the National Week from Human Rights Day to World TB Day

21-24 March; 27 April, Freedom Day; and 1 May, Workers Day.

Audience segmentation to effectively direct resources and support should be undertaken before

implementing the options listed under points 5 and 7.

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The following recommendations are submitted:

8.1 Recommendations

1. Confirm the partnerships for the 2010 World CupTM

2. Prepare a template of business activities- provide a “basket of services” that could entail

condoms and IEC, training of service staff, and public viewing events

3. Decide which key contact points will be channels for distributing IEC

Some Key contact points:

o Hospitality sector o Transportation sector o Retail shops o Tour operators o Airports and other points of entry o Government Departments- e.g. Foreign Affairs, Tourism o Media o FIFA Volunteers o Park and ride

o Taverns, bars, shebeens

4. Work with the host cities and provinces and submit activities to be placed in their plans

5. Partner with the Department of Education to identify one or two schools per province where

child friendly activities could be supported. This could be done through different sectors in

SANAC

6. Develop a database of SABCOHA members’ WC activities

7. Establish a monitoring system of activities - data driven, identify and address key gaps / major

duplication of services

8. Sponsor public viewing events. (Need to apply for licenses via SABC for public viewing events)

9. Identify which activities will be supported and prepare an implementation plan

10. Consider flexible working hours for staff during the event because of the times that matches will

be held

11. Operationalise the SABCOHA 2010 workplan as soon as possible.

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9. PROVINCES AT A GLANCE

The following pages contain tables with provincial data on stadia, training venues, Public Viewing Areas and Fan Parks. The tables will be regularly updated as the information is made available. The names that are in bold print are the key contact persons.

2010 Government Unit Esther Mogotsi Head Tel: 012 304 5177 Fax: 086 644 9679 Email: [email protected]


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PROVINCES AT A GLANCE

EASTERN CAPE

Name City Capacity Dates – 2010 Notes

Stadia

Port Elizabeth Nelson Mandela Bay/ Port Elizabeth

48,000 Saturday, 26 June - Round of 16 Friday, 2 July - Quarter Final Saturday, 10 July - Third-Place Playoff

The Nelson Mandela Bay Stadium will host the match for third place, and a quarter-final amid a total of eight matches during the FIFA World Cup.

Training Sites

Nelson Mandela Metropolitan University Stadium

Port Elizabeth

Gelvandale Stadium Port Elizabeth

Fan Parks

St. George’s Park Port Elizabeth 17,500 Official FIFA Fan Fest™ Site. Has a seating capacity of 17,500 people and a pitch area of 16 000m². The Duckpond Pavilion has 32 16 seaters and 5 19 seaters suites. This provides a total capacity for about 30 000 fans.

Public Viewing Areas

To be Determined

PROVINCIAL 2010 MANAGEMENT

Name Position Number Email

Putco Mafani

Manager, Marketing Comms and Events

Cell: 082 474 2999 [email protected]

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CALENDAR OF EVENTS

Road to 2010 “zone 365” ROADSHOWS - Draft Itinerary

Item Date & Time Venue & Location Entertainment Promotional Sponsor

1. Friday, 27 November 2009 Cleary Park Shopping Mall Soccer Balls, Water -bottles, Vuvuzelas, & Caps

NMB, MTN, Coca Cola

2. Friday, 4 December 2009 Korsten, 2010 FIFA WC Final Draw Announcement

Local Artist Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

3. Friday, 29 January 2010 New Brighton

(Embizweni)

DJ Superman

ZAKUMI

Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

4. Friday,12 February 2010 Colchester DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

5. Friday, 26 February 2010 Ziyabuya Shopping Mall, KwaDwesi DJ Superman “

6. Friday, 12 March 2010 Well’s Estate DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

7. Friday, 26 March 2010 Kwa Nobuhle Township DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

8. Friday, 16 April 2010 DESPATCH DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Caps

“

9. Friday, 30 April 2010 Kabega DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Cap

“

10. Friday, 14 May 2010 Kwazakhele DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Cap

“

11. Friday, 28 May 2010 Brister House Taxi Rank DJ Superman Soccer Balls, Water -bottles, Vuvuzelas, & Cap

“

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FREE STATE Name City Capacity Dates – 2010 Notes

Stadia

Free State Mangaung / Bloemfontein

48,000 • Monday, 14 June Group E, first-round Thursday, 17 June Group B, first-round • Sunday, 20 June - Group F, first-round • Tuesday, 22 June - Group A, first-round • Friday, 25 June - Group H, first-round • Sunday, 27 June - Round of 16

Training Sites

Central University of Technology Information provided by FIFA

Bethlehem Stadium Internet Search

Free State Technikon Stadium Internet Search

Jo Batlokong Stadium Internet Search

Seisa Ramabodu Stadium Internet Search

UOFS Stadium Internet Search

Fan Parks

Mangaung Outdoor Sports Centre

Rocklands Official FIFA Fan Fest Site


Not Available



Mr. George Mohlakoana CEO Mangaung 2010 Tel: 051 – 405 8287/8675 Fax: 051 – 405 8589

[email protected] (cc: [email protected])

Dr.Diane Abrahams Director: 2010 Operations 051 – 405 8103/8675 Fax: 051 – 405 8589 Cell: 082 568 1505

[email protected] (cc [email protected])

Mr.Keshav Panday 2010 Stadium Manager 051 – 405 8612 Fax: 051 – 405 8589 [email protected]

Mr.Lele Mamatu Director: 2010 Media Liaison & Public Relations

051 – 405 8016 Fax: 051 – 405 8589 [email protected]

Mr.Amie Molelekwa 2010 Event Coordinator/ Volunteer Officer

051 – 405 8955 Fax: 051 – 405 8589 [email protected]

Mr.Tsoenyane Makhetha 2010 Finance Manager 0 51 – 405 8743 Fax: 051 – 405 8589 [email protected]

CALENDAR OF EVENTS - Not published as yet.

mailto:[email protected][email protected]








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GAUTENG


Stadia

Soccer City / FNB Stadium

Johannesburg 94 700 • Friday, 11 June - Opening Match • Sunday, 27 June - Round of 16 • Friday, 2 July - Quarter Final • Sunday, 11 July - Final of the WC

Proximate to Soweto

Ellis Park Johannesburg 70 000 Ellis Park Stadium will host one of the semi-finals of the Soccer World Cup 2010

Loftus Versfeld

Tshwane/Pretoria

50,000 • Sunday, 13 June - Group D, first-round • Tuesday, 15 June - Group A, first-round • Friday, 18 June - Group E, first-round • Wednesday, 23 June - Group C, first-round • Friday, 25 June - Group H, first-round • Tuesday, 29 June - Round 16

Training Sites

Dobsonville Stadium Johannesburg 24,000 Information provided by FIFA

St Stithians Stadium Johannesburg N/A Information provided by FIFA

Rand Stadium Johannesburg 25,000 Information provided by FIFA

UJ Stadium Johannesburg N/A Information provided by FIFA

Orlando Stadium Johannesburg 45,000 Internet Search

Ruimsig Stad Johannesburg 7,000 Internet Search

Cecil Payne Stadium Internet Search

Rabie Ridge Stadium Internet Search.

Super Stadium Tswane 25,000 Information provided by FIFA

HM Pitje Tswane 25,000 Internet Search

Fan Parks

Innes-Free Park

Sandton Official FIFA Fan Fest Site Will cater for fans from the north of Johannesburg, including Alexandra, Ivory Park and Diepsloot. Easy access from the M1 highway.

Elkah Stadium Soweto Official FIFA Fan Fest Site

Mary Fitzgerald Square Johannesburg

Hatfield Fan Mile Tshwane Internet Search


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Walter Sisulu Square Soweto Internet Search Will cater for people from Soweto, Eldorado Park & Orange Farm in the south.

Soshanguve Block X Internet Search

Temba Sports Ground Hammanskraal Internet Search

Mbolekwa Sports Complex

Atteridgeville Internet Search

Moretele Park Mamelodi Internet Search


TSHWANE


Mr. Themba Tholo Manager: Marketing + Comms Cell: 082 881 5610 [email protected]

Nhlanhla Cebekulu Manager: Brand and Advertising Cell: 082 268 3618 [email protected]

JOHANNESBURG

Ms. Linda Ngwenya Director 2010 (Marketing Interim) Tel: 011 381 0336 Cell: 082 464 9539

[email protected]

Ms. Christa Venter Director 2010 Operations Tel: 011 381 0343 Cell: 082 492 2424

[email protected]

CALENDAR OF EVENTS - Not Available as Yet.

http://www.nerv.co.za/tshwane_new/images/stories/Map%20Soshanguve.pdf

http://www.nerv.co.za/tshwane_new/images/stories/Map%20Temba.pdf

http://www.nerv.co.za/tshwane_new/images/stories/Map_Mbolekwa.pdf

http://www.nerv.co.za/tshwane_new/images/stories/Map_Mbolekwa.pdf

http://www.nerv.co.za/tshwane_new/images/stories/Map%20Moretele.pdf





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KWA-ZULU NATAL


Stadia

Moses Mahbida Durban 70, 000 • Monday, 28 June - Round of 16 • Wednesday, 7 July - Semi Final

The stadium will host five group games, one second round game, one quarter-final and a semi-final match.

Training Sites

Sugar Ray Xulu Stadium

Durban 6,500 Information provided by FIFA

Princess Magogo Stadium

Durban 4,600 Information provided by FIFA

Fan Parks

New Beach Durban Official FIFA Fan Fest Site

King Zwelithini Durban 10, 000 Internet Search Not used as training ground as too far for teams to travel – might be used as a fan park.


NA



Ms. Sue Bannister Deputy Head 2010 Program Tel: 031 311 4747 [email protected]

Ms. Vivienne Holden Strategic Projects and 2010 Program

Cell: 082 882 5056 [email protected]




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LIMPOPO


Stadia

Peter Mokaba Polokwane (Limpopo)

46 000 • Sunday, 13 June - Group C, first-round • Thursday, 17 June - Group A, first-round • Tuesday, 22 June - Group B, first-round • Thursday, 24 June - Group F, first-round

Stadium is situated approximately 5km from the city centre.

Training Sites

Old Peter Mokaba Stadium

Fan Parks

Polokwane Cricket Club Match dates Official Fifa Fan Fest Site


N/A



Ndavhe Ramakuela Director: 2010 Polokwane Municipality

Tel: 015 290 2328 Fax: 015 290 2196 Mobile: 082 200 5357

[email protected]

Frik van der Merwe Manager: 2010 Integrated Infrastructure - Polokwane Municipality

Tel:015 290 2300 / 015 290 2660 Fax:015 290 2335 / 294 7047

[email protected]

Mokete Masilo Manager: 2010 Legacy & Sustainability

Tel: 015 290 2304 Fax: 015 290 2196

[email protected]

Skotlelo Ramaahlama Stadium Manager: Peter Mokaba Polokwane Municipality

Tel: 015 290 2109 Fax: 086 514 2303

[email protected]


javascript:location.href='mailto:'+String.fromCharCode(110,100,97,118,104,101,114,64,112,111,108,111,107,119,97,110,101,46,103,111,118,46,122,97)+'?subject=From%20website%3A%20Enquiry%20about%202010%20FIFA%20World%20Cup%20Soccer'

javascript:location.href='mailto:'+String.fromCharCode(102,114,105,107,46,118,100,109,101,114,119,101,64,112,111,108,111,107,119,97,110,101,46,103,111,118,46,122,97)+'?'

javascript:location.href='mailto:'+String.fromCharCode(102,114,105,107,46,118,100,109,101,114,119,101,64,112,111,108,111,107,119,97,110,101,46,103,111,118,46,122,97)+'?'

javascript:location.href='mailto:'+String.fromCharCode(109,111,107,101,116,101,109,64,112,111,108,111,107,119,97,110,101,46,103,111,118,46,122,97)+'?'

javascript:location.href='mailto:'+String.fromCharCode(115,107,111,116,108,101,108,111,114,64,112,111,108,111,107,119,97,110,101,46,103,111,118,46,122,97)+'?'

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MPUMALANGA


Stadia

Mbombela Nelspruit 46,00 • Wednesday, 16 June - Group H, first-round • Sunday, 20 June - Group F, first-round • Wednesday, 23 June - Group D, first-round • Friday, 25 June - Group G, first-round

It is situated approximately seven kilometers from the city centre and 12 kilometers from the nearby Kruger-Mpumalanga Airport. The ground also enjoys a close proximity to various game parks

Training Sites

Kanyamazane Stadium

N/A Information provided by FIFA

Fan Parks

Bergvlam High School Nelspruit 30,000 Official FIFA Fan Fest Site


N/A



Mr. Ronnie Moyo 2010 Marketing and Comms Tel: 013 759 9082 Cell: 082 423 3330

[email protected]

CALENDAR OF EVENTS- Not published as yet.

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NORTH-WEST PROVINCE


Stadia

Royal Bafokeng Rustenburg 42,000 • Saturday, 12 June – Group C, first-round • Tuesday, 15 June – Group F, first-round • Saturday, 19 June – Group D, first-round • Tuesday, 22 June – Group A, first-round • Thursday, 24 June – Group E, first-round • Saturday, 26 June – Round of 16

The stadium is only a 25 minute drive to Sun City and 30 minutes to the Pilansberg. It is 12 kilometers from the Rustenburg city centre.

Training Sites

Mogwase Information provided by FIFA

Moruleng Stadium

Information provided by FIFA

Olympia Park Internet Search

Fan Parks

Fields College Official FIFA Fan Fest Site

Boitekong Sports Facility

Internet Search

Thlabane Stad Internet Search




Mr Nketu Matima Host City Coordinator Rustenburg Municipality Tel: 014 590-3485/3300 Fax: +27 14 590-3003

[email protected]

Mr. Gilroy Tlou Marketing Coordinator Rustenburg Municipality Tel: 014 590-3300 Fax: 014 590-3003 Cell: 082 810 9981

[email protected]

Mr Innocent Sirovha District Coordinator Tel: +27 14 590-3485 Fax: +27 14 590-3003

Mr George Khunou Stadium Management Tel: +27 14 590-3485 Fax: +27 14 590-3003

Mr Mpho Mokisakeng. Venue Manager Tel: +27 14 590-3485 Fax: +27 14 590-3003




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WESTERN PROVINCE


Stadia

Green Point

Cape Town

70 000

• Friday, 11 June - Opening Match • Thursday, 29 June - Round 16 • Saturday, 3 July - Quarter Final • Tuesday, 6 July - Semi Final

Green Point Stadium is one of the two semi-final venues for the FIFA World Cup™.

Training Sites

Athlone Stadium Information provided by FIFA

Philipi Stadium Information provided by FIFA

Newlands Rugby Ground

Internet Search

Bellville Rugby Ground Internet Search

Stellenbosch Rugby Ground

Internet Search

UCT Rugby Ground Internet Search

UWC Soccer Field Internet Search

Fan Parks

Grand Parade Cape Town Official FIFA Fan Fest Site


Bellville Velodrome Internet Search

Somerset West Road Internet Search

Stellenbosch Internet Search

Swartklip Internet Search

Khayelitsha Internet Search

Atlantis Internet Search

Nomzamo Yethu (Hout Bay) Internet Search



Chris Bruwer Manager: Marketing Tel: 021 400 4004 Cell: 083 555 6764

[email protected]

CALENDAR OF EVENTS- Not Yet Available


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CONTACT LIST

Many thanks to the following persons who were consulted in the preparation of this situational analysis.

NAME ORGANISATION

Ms. Vivienne Bervoets Senior Accommodation Manager

MATCH Tel: +27 11 567 2700 Email: [email protected]

Mr. Paul Booth South African National AIDS Council (SANAC) Tel: 011 655 7238 Email: [email protected]

Mr. Richard Delate Country Program Director (Communications)

Johns Hopkins Health and Education in South Africa (JHHESA) Tel: 012 366 9300

Mr. Brett Dungan CEO

Federated Hospitality Association of South Africa (FEDHASA) Email: [email protected]

Ms. Yvonne Duncan Chief, External Relations and Strategic Partnerships

UNICEF- South Africa Country Office Tel: 012 354 8251

Ms. Trina das Gupta Media Director

Lovelife Tel: 011 523 1000 email: [email protected]

Ms. Genieve Frick Project Manager

Project Promote Cell: 082 440 5137 or 087 805 4046 Email: [email protected]

Dr Liz Floyd Director

Gauteng Department Of Health Multisectoral AIDS Unit

Mr. Marius W Garbers Manager

Baagisane Tel: 012 362 6327 / Cell: 082 789 7963

Ms. Jenni Gillies Group HIV Consultant

SAB Miller Plc 011 407 1744/1817 Email: [email protected]

Ms. Liesel Kostlich National Branch Manager

SABCOHA Tel: 011 880 6505

Dr. Nkensani Mathebathe Partnerships Adviser

UNAIDS South Africa Tel: 012 354 8463

Mr. Mabalane Mfundisi Project Director

Show Me Your Number 084 505 8831 Email: [email protected]

Ms. Eva Marumo Head

National Department of Health STI and HIV Prevention Government 2010 Forum Tel. No: 012 401 9670 Fax No. 012 401 9607 Email: [email protected]

Ms. Lusanda Maqubela Assistant Director

2010 Committee Tel: 011 355 3517

Mr. Brad Mears CEO

SABCOHA Tel: 011 880 6505 Email: [email protected]

Ms. Jackie Mondi Sustainable Business and Innovation Marketplace South Africa Specialist

Nike Email: [email protected]

Ms. Adjo Mfodwo Vice President & Regional Director, Southern Africa

Global Business Coalition on HIV/AIDS, Tuberculosis & Malaria Tel: +27 11 638 2552 Fax: +27 11 638 2130

Ms. Luntu Ntloko Marketing Alliances Manager

FIFA World Cup South Africa (Pty) Ltd Tel: 011 567 2010











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