2010 Christmas Party Survey - Report.ppt
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Transcript of 2010 Christmas Party Survey - Report.ppt
Christmas Party Survey Results
Quick News Survey: January 7-20, 2011
confidential January 17-18, 2011 1
General Information • 1217 people filled out the survey - up 43.6% from last year.
• Nearly 70% of respondents were between 41 and 55 years old.
confidential January 17-18, 2011 2
confidential January 17-18, 2011 3
confidential January 17-18, 2011 4
Responses from Party Attendees
ATTENDANCE the ‘events proximity’ to ‘place of residence’ plays a signficant role in attendance records.
confidential January 17-18, 2011 5
Responses from Party Attendees
TRANSPORTATION - attendees ranking of the shuttle bus experience were the same regardless of distance traveled.
confidential January 17-18, 2011 6
• SENTIMENT 70% of attendees ranked this year’s party an 8 or higher compared to years past.
Responses from Party Attendees
confidential January 17-18, 2011 7
Responses from Party Attendees
confidential January 17-18, 2011 8
Responses from Party Attendees
• 26-40 year olds favour snacks and candy to “meeting up with colleagues”; and live music to meeting executives.
confidential January 17-18, 2011 9
Responses from Non-attendees
confidential January 17-18, 2011 10
Conclusions • Attendees were generally unbothered by having to take the shuttle. They also liked the “family, slower-paced-feel” of the Rec Park.
• The majority of non-attendees focused on transportation/shuttle skepticism.
• The largest segment of ArcelorMittal Dofasco employees (41-55) no longer have young children – is there an opportunity to improve for this group?