2010-2010 Rate Card

The Pine Log profile The Pine Log is the official newspaper of the students of Stephen F. Austin State University. It is published each Monday and Thursday during the fall and spring except during University holidays and final exams. College newspapers like The Pine Log are considered by students to be their most personal, honest and credible news source. Not only is The Pine Log the most effective medium to reach the SFA college target market, it is also the most efficient. There is no wasted circulation and no need for costly duplication.

1 column inch1.77” x 1.0”

(Actual Size)

retail display ad rates

Columns Inches1 1.772 3.65

3 5.524 7.405 9.276 11.15 depth of broadsheet

page area is 21 inches.

mechanical measurements

university profile Stephen F. Austin State University is located in Nacogdoches, Texas, a town of about 30,000. The University averages 11,500 students in each regular semester and 4,500 students each summer term. In addition there are about 1,300 faculty and staff members. The University provides housing for approximately 42 percent of SFA’s students, both married and single. Other students live off-campus in private housing or commute from other communities in the East Texas area.

circulation information The Pine Log’s circulation is 7,000 during the Fall Semester and 6,500 during the Spring Semester. The paper reaches more than 12,000 students and 1,300 faculty and staff members. The Pine Log is distributed on campus free of charge. The newspaper can be accessed online at: www.thepinelog.com

Advertisers must pay for all advertising in advance of publication deadlines unless credit has been established.

Phone:Main Office (936) 468-4703Ad Manager (936) 468-1346Fax (936) 468-1016

Mail:The Pine LogStephen F. Austin State UniversityP.O. Box 13049, SFA StationNacogdoches, Tx 75962

Delivery:1936 North StreetBaker Pattillo Student CenterRoom 2.308Nacogdoches, TX 75961

online:[email protected]

Local Flat Rates (includes on-campus):

$7/column inch1/4 page $180 1/2 page $350 Full page $700

Local Discount Rates (4+ consecutive runs):


Local Special Discount Packages:

10 Consecutive Ads2x5 (reg. $70) $585 3x5 (reg. $105) $825 1/4 pg. (reg. $180) $1,350

National Flat Rates:

$9.50/column inch1/4 page $280 1/2 page $560 Full page $1,060

National Discount Rates (4+ consecutive runs):


Color Charges Per Ad:Spot Color $60 Four Color $100

Check with your advertising representative for online advertising specifications and rates.

Hall 20 photo by Thomas Motyka/The Pine Log

2010-2011

Advertising Guide & Rate Card

The Pine Log

Parents Day • Thomas Motyka/The Pine Log

All advertising representatives for The Pine Log are trained in desktop publishing software and are able to design and produce your ad free of charge. The advertising representative assigned to you is responsible for bringing the ad to you for approval before it is scheduled to run.

The ad must be re-approved every time it changes. If your ad is camera ready, please make sure it meets all of the following criteria before sending it to us via e-mail:

• All pictures and/or artwork in the ad have been savedasEPSorPDFfilesandarebeingsentwiththeadfile.IfadfileisPDF,allartandfontsmustbeembeddedinfile.

• Any special fonts to which we may not have access aresentwiththeadfile.

• The file has been formatted so that it will openon Adobe CS3-InDesign or Adobe Acrobat. (Most commonfileextensionsare.inddor.pdf.)

Please e-mail ads to [email protected].

submitting your ad

rules and regulationsThe Pine Log reserves the right to reject any advertising

copy which it considers not in the best interest of the public or the University, because said copy is not in keeping with the usual newspaper standards of propriety, SFA policies or good taste. The advertiser assumes liability for the content of all advertising copy and agrees to hold The Pine Log harmless from all claims arising from that copy.

The Pine Log’s liability for an error shall be limited to the portion of the advertisement affected by the error. Notice of error must be given in time for correction before additional ads are published.

Representatives of The Pine Log are not authorized to make any deviations from the published rate or regulations.

advertising requirementsDisplay ads must be at least 1 column by 3 inches. All

adsmorethan18inchesinheightmustbebuilttofillthecomplete 21-inch page height and will be billed as such. Double truck ads must be either 8, 10, or 12 columns wide and the depth of the page. All double truck ads will be centered through the gutter.

payment and billing Statements, with tearsheets included, will be sent to

each advertiser between the 1st and 5th of each month. Payment will be due by the 10th day after receipt of the statement and will be considered past due after that period. Payment not received after 30 days will result in a halt of further advertising until payment is received. Payment not received after 30 days will be forwarded to the University FiscalOfficeforaction.Advertisersarerequiredtoprepayfor insertions until credit is established.

pre-printed inserts For all sizes, the local insertion rate is $85 per thousand. National rate is $145 per thousand. Inserts follow the same deadline schedule as display ads. Deliver or drop ship inserts to: The Pine Log, c/o Lufkin Daily News, Attn: Ferris Fain, 300 Ellis, Lufkin, TX 75902.

classifiedsClassified ads in The Pine Log are individual

advertisementswhich run in an areawith a “ClassifiedAds”designation. Theminimumsizeof a classifiedadis2 column inches (mechanicalmeasurements 1.77x2inches).Basepriceforaclassifiedadis$10perinsertionor$17perweek(twoinsertions).Classifiedsthatincludemore than 25 words will be charged for the additional space at the regular rate of $6 per inch per insertion. All ads must be paid for in advance. The Pine Log will not be responsible for errors after thefirstdayofpublication.Classifiedadvertisersmaycancel their adsat any time,but payment will not be refunded.

2010-2011 publication datesSEPTEMBER 2010

S M T W T F S1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

OCTOBER 2010S M T W T F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

NOVEMBER 2010S M T W T F S

31 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

DECEMBER 2010S M T W T F S

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31 1

JANUARY 2011S M T W T F S2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

FEBRUARY 2011S M T W T F S

30 31 1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28

MARCH 2011S M T W T F S

1 2 3 4 56 7 8 9 10 11 12

SPRING BREAK20 21 22 23 24 25 2627 28 29 30 31

APRIL 2011S M T W T F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

MAY 2011S M T W T F S

1 2 3 4 5 6 7

Summer PublicationFRESHMAN EDITION

mailed to home address early August 2011

The Pine Log profile The Pine Log is the official newspaper of the students of Stephen F. Austin State University. It is published each Monday and Thursday during the fall and spring except during University holidays and final exams. College newspapers like The Pine Log are considered by students to be their most personal, honest and credible news source. Not only is The Pine Log the most effective medium to reach the SFA college target market, it is also the most efficient. There is no wasted circulation and no need for costly duplication.

1 column inch1.77” x 1.0”

(Actual Size)

retail display ad rates

Columns Inches1 1.772 3.65

3 5.524 7.405 9.276 11.15 depth of broadsheet

page area is 21 inches.

mechanical measurements

university profile Stephen F. Austin State University is located in Nacogdoches, Texas, a town of about 30,000. The University averages 11,500 students in each regular semester and 4,500 students each summer term. In addition there are about 1,300 faculty and staff members. The University provides housing for approximately 42 percent of SFA’s students, both married and single. Other students live off-campus in private housing or commute from other communities in the East Texas area.

circulation information The Pine Log’s circulation is 7,000 during the Fall Semester and 6,500 during the Spring Semester. The paper reaches more than 12,000 students and 1,300 faculty and staff members. The Pine Log is distributed on campus free of charge. The newspaper can be accessed online at: www.thepinelog.com

Advertisers must pay for all advertising in advance of publication deadlines unless credit has been established.

Phone:Main Office (936) 468-4703Ad Manager (936) 468-1346Fax (936) 468-1016

Mail:The Pine LogStephen F. Austin State UniversityP.O. Box 13049, SFA StationNacogdoches, Tx 75962

Delivery:1936 North StreetBaker Pattillo Student CenterRoom 2.308Nacogdoches, TX 75961

online:[email protected]

Local Flat Rates (includes on-campus):


Local Discount Rates (4+ consecutive runs):


Local Special Discount Packages:

10 Consecutive Ads2x5 (reg. $70) $585 3x5 (reg. $105) $825 1/4 pg. (reg. $180) $1,350

National Flat Rates:


National Discount Rates (4+ consecutive runs):


Color Charges Per Ad:Spot Color $60 Four Color $100

Check with your advertising representative for online advertising specifications and rates.

Hall 20 photo by Thomas Motyka/The Pine Log

2010-2011

Advertising Guide & Rate Card

The Pine Log

Parents Day • Thomas Motyka/The Pine Log

All advertising representatives for The Pine Log are trained in desktop publishing software and are able to design and produce your ad free of charge. The advertising representative assigned to you is responsible for bringing the ad to you for approval before it is scheduled to run.

The ad must be re-approved every time it changes. If your ad is camera ready, please make sure it meets all of the following criteria before sending it to us via e-mail:

• All pictures and/or artwork in the ad have been savedasEPSorPDFfilesandarebeingsentwiththeadfile.IfadfileisPDF,allartandfontsmustbeembeddedinfile.

• Any special fonts to which we may not have access aresentwiththeadfile.

• The file has been formatted so that it will openon Adobe CS3-InDesign or Adobe Acrobat. (Most commonfileextensionsare.inddor.pdf.)

Please e-mail ads to [email protected].

submitting your ad

rules and regulationsThe Pine Log reserves the right to reject any advertising

copy which it considers not in the best interest of the public or the University, because said copy is not in keeping with the usual newspaper standards of propriety, SFA policies or good taste. The advertiser assumes liability for the content of all advertising copy and agrees to hold The Pine Log harmless from all claims arising from that copy.

The Pine Log’s liability for an error shall be limited to the portion of the advertisement affected by the error. Notice of error must be given in time for correction before additional ads are published.

Representatives of The Pine Log are not authorized to make any deviations from the published rate or regulations.

advertising requirementsDisplay ads must be at least 1 column by 3 inches. All

adsmorethan18inchesinheightmustbebuilttofillthecomplete 21-inch page height and will be billed as such. Double truck ads must be either 8, 10, or 12 columns wide and the depth of the page. All double truck ads will be centered through the gutter.

payment and billing Statements, with tearsheets included, will be sent to

each advertiser between the 1st and 5th of each month. Payment will be due by the 10th day after receipt of the statement and will be considered past due after that period. Payment not received after 30 days will result in a halt of further advertising until payment is received. Payment not received after 30 days will be forwarded to the University FiscalOfficeforaction.Advertisersarerequiredtoprepayfor insertions until credit is established.

pre-printed inserts For all sizes, the local insertion rate is $85 per thousand. National rate is $145 per thousand. Inserts follow the same deadline schedule as display ads. Deliver or drop ship inserts to: The Pine Log, c/o Lufkin Daily News, Attn: Ferris Fain, 300 Ellis, Lufkin, TX 75902.

classifiedsClassified ads in The Pine Log are individual

advertisementswhich run in an areawith a “ClassifiedAds”designation. Theminimumsizeof a classifiedadis2 column inches (mechanicalmeasurements 1.77x2inches).Basepriceforaclassifiedadis$10perinsertionor$17perweek(twoinsertions).Classifiedsthatincludemore than 25 words will be charged for the additional space at the regular rate of $6 per inch per insertion. All ads must be paid for in advance. The Pine Log will not be responsible for errors after thefirstdayofpublication.Classifiedadvertisersmaycancel their adsat any time,but payment will not be refunded.

2010-2011 publication datesSEPTEMBER 2010

S M T W T F S1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

OCTOBER 2010S M T W T F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

NOVEMBER 2010S M T W T F S

31 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

DECEMBER 2010S M T W T F S

1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31 1

JANUARY 2011S M T W T F S2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

FEBRUARY 2011S M T W T F S

30 31 1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28

MARCH 2011S M T W T F S

1 2 3 4 56 7 8 9 10 11 12

SPRING BREAK20 21 22 23 24 25 2627 28 29 30 31

APRIL 2011S M T W T F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

MAY 2011S M T W T F S

1 2 3 4 5 6 7

Summer PublicationFRESHMAN EDITION

mailed to home address early August 2011

2010-2010 Rate Card

Documents

Transcript of 2010-2010 Rate Card