1. SOCIAL MEDIA TRAINING FOR EDUCATORS 2009 BRAD DOMITROVICH

2. What is social media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.

3. What is social media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.

4. What is social media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.

5. What is social media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.

6. What is social media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.

7. Why are people using social media? To share information. To keep in touch. To re-connect.

8. Social Media has become a legitimate form of sharing and communicating!

9. CAUTION! E-mail and social media has allowed us to become overly casual in how we communicate!

10. HIPAA, FERPA, and the Public Information Act

11. What is HIPAA? The Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy Rule. The HIPAA Privacy Rule creates national standards to protect individuals medical records and other personal health information.

12. Understanding FERPA The Family Educational Rights and Privacy Act (FERPA) is a Federal law that protects the privacy of student education records. The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education. FERPA gives parents certain rights with respect to their children's education records. These rights transfer to the student when he or she reaches the age of 18 or attends a school beyond the high school level.

13. More on FERPA Schools must have written permission from the parent or eligible student in order to release any information from a student's education record. FERPA allows schools to disclose those records, without consent, to school ofcials with a legitimate educational interest.

14. A Public Information Primer Government is the servant, not the master. People are entitled to complete information, with limited exceptions. Government does not get to decide what is good for the people to know. Information is public unless it ts one of the exceptions in the statute.

15. PIA Exceptions PIA does not require the release of information contained in education records except in conformity with FERPA. Information that is condential by law. Information in a personnel le if the disclosure would be a clearly unwarranted invasion of personal privacy. Your college transcript, except for degree obtained and curriculum studied.

16. More PIA Exceptions Information pertaining to pending litigation. Information that would give a bidder an advantage. Location or appraisal of property under consideration. Home address, phone number of public employees who exercise opt out option. Social Security Number.

17. What is public? Applies to information collected, assembled or maintained in connection with ofcial business. Includes a book, paper, letter, document, printout, photo, lm, tape, microche, microlm, photostat, sound recording, map, drawing, voice, data or video representation in computer memory.

18. Is it really just harmless gossip, or is it a violation of the FERPA law?

19. One of your students was injured in a car wreck. She is still in the hospital. You want to help.You would like to e- mail everyone about her condition. What can you do?

20. You and a fellow teacher have exchanged e-mails about a student. You have deleted all the e-mails from your in-box. The parent has asked for a copy of all those e-mails. What do you tell the parent?

21. As a team leader, you e-mail your entire campus an emergency phone tree list with names and phone numbers of fellow employees. No problem! Right?

22. Some Social Media Headlines ... Teacher disciplined for Facebook postings. Schoolteacher suspended for Facebook gun photo. When young teachers go wild on the web. MySpace leads police to murder suspect. Twitter: Its not just for students anymore. Your tweet is showing.

23. Using Social Media: vs.

24. Common Social Media Tools Networking Tools (Linkedin) Presentation Sharing (SlideShare) Journal Publishing (Blogger) Scrapbook Publishing (tumblr.) Communication Service (twitter) Journal Publishing (Facebook) Video Sharing (YouTube)

25. Social Media Thoughts Everything you write is a permanent record of your professionalism. Sister St. Catherine - St. Kevins School

26. Linked-In strengthens and extends your existing network of trusted contacts. Linked-In is a networking tool that helps you discover inside connections.

27. Social Media Thoughts Consider maintaining separate professional and personal sites with strict limits on personal information being made available to your students.

28. SlideShare allows you to share your PowerPoint and Keynote Presentations. Share publicly or privately. Add audio to make a webinar.

29. Social Media Thoughts Tell parents that you might text message students or communicate with them through the Web, so they aren't surprised. Make sure they have an opt-out opportunity if it makes them uncomfortable.

30. Blogger is a free blog publishing tool for easily sharing your thoughts with the world. Blogger makes it simple to post text, photos, and videos.

31. Social Media Thoughts Check personal sites regularly if the public has access to them. Even if you don't post inappropriate material, that doesn't mean your friends or your students won't.

32. If blogs are journals, tumblelogs are scrapbooks. Tumblelogs are slightly more structured blogs that make it faster and easier to post to.

33. Social Media Thoughts Have a collective discussion as a faculty to consider the implications of social media and settle on best practices.

34. Twitter is a service for friends, family, and co-workers to stay connected through the exchange of quick answers.

35. Social Media Thoughts If youre wondering should I post this? ... you probably shouldnt! Terry Morawski - Manseld ISD

36. Facebook is a social utility that connects people with friends and others who work, stdy, and live around them.

37. Social Media Thoughts Make it a habit to go through your list of friends and followers to weed out anyone that may be posting inappropriate information.

38. YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos.

39. Are you in Cyberspace? WhosTalkin.com SocialMention.com Technorati.com Google Alerts

40. 45% of Employers use social networking sites to research job candidates! 53% not hired - posting provocative or inappropriate content or photos. 44% not hired - posting content about drinking or using drugs. 35% not hired - bad mouthed their employer or co- workers on-line. 14% not hired - for using emoticons ( ) or text language (gr8).

41. Questions?

42. SOCIAL MEDIA TRAINING FOR EDUCATORS 2009 BRAD DOMITROVICH