2009 Media Guide Moto Division

MOTO DIVISION

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To begin 2009…we would like to thank our

loyal advertisers, who have worked with our

audience month in and month out for

decades. We will do everything in our power

to make 2009 a lucrative year for your

company. If you are a new advertiser

planning on selling to our audience, let us

help you tailor a program that will be

profitable for your company for years to

come.

What makes Hi-Torqueadvertising

campaigns so successful, so profitable, and

our advertisersso loyal?

Three simple reasons:

1) Audience Quality: Credible, hard-core,

creative, editorial packages in Hi-Torque’s

magazines and web sites deliver audiences

that hold onto our magazines for 2½years

and read and re-read them over eight times.

They remember your company and your ad

campaigns. Hi-Torque’s readers are

committed enthusiasts; 70%buy the

magazine for full price on the newsstand and

30% purchase subscriptions at the highest

price in their respectiveniches. These

readers buy product from our advertisers,

are

opinion leaders in their sport, andknow

every detail of their lifestyle/hob

by.

2 Advertiser Support and Service:

Advertise with Hi-Torque and you are part of

a winning team. Your company’s long term

success is our highest priority. O

ur

advertising marketing representativeshave

decades of experience and are available to

help you on a daily basis. Hi-Torque’s editors

are very approachable, and will work with

your Hi-Torqueadvertising representative to

complement your ad campaign with publicity

in all of our magazines and web sites. We

want you as an advertiser for life.

3) Innovative Creative Media: Magazines

and web sites can be re-created on a

monthly and even a daily basis. Hi-Torque’s

content is consistently changin

g to better

incorporate our advertisers’products into the

editorial packages. Hi-Torque’s

titles are

written for the reader, but deliver readers

who buy product.

It’s a new year, and if there is anything we

can do, contact us,and let us to help you!


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QUICK FACTS:• TOTAL READERSHIP OF OVER 245,000• 41.3% COMPETE IN SANCTIONED RACES• READERS SPEND OVER $25 MILLION

ON RIDING APPARREL• READERS SPEND OVER $120 MILLION

A YEAR ON PARTS & ACCESSORIES• 69.4% PURCHASED PARTS & ACCESSORIES

FROM ADS IN DIRT BIKE

Dirt Bike Magazine is on the leading edgeof the off-road world explosion. The GNCC,WORCS, OMA, Desert and National Enduromarket has experienced tremendous growthsince the majority of the racers find thefriendly atmosphere an easy segue into thedirt riding experience. And since the vastmajority of today’s machines are rarely racedon a track, this exciting, “we-do-it” formathas entire families participating in the sport.

Ironically, this fits nicely into the MissionStatement of Dirt Bike. We’re riders, racersand tech heads. We live the sport, we go tothe races, we play ride with the stars. Thistranslates into a volcano of editorial thatshowcases not only the machines, but alsohow both the pro’s and our staff make theminto better machines for the public. Ourreaders are devoting generous chunks oftheir spendable income on their machines,plus the parts, accessories and gear that’scritical in the whole off-road experience.

Dirt Bike Magazine is the premierepublication for the dirt enthusiast. Becausethe book covers the gamete of the sportfrom woods racing, motocross, closed-course off-road and of course theblossoming Dual Sport world, our readerisn’t shoe horned into a track onlypublication. For over 36 years Dirt BikeMagazine has offered high-end race tests,long term evaluations, large sections of hop-ups and technical features that our readerseat up. With Ron Lawson and Tom Webb onstaff, the heritage and depth of their off-roadsavvy stems from the 11 ISDE events,GNCC Class wins, Baja races, NationalEnduro participation and their relationshipwith the cream of the dirt world. The list ofDirt Bike Test Editors has Pro motocrossers;elite off-roaders and bike building guru’swho not only maintain the integrity of themagazine, but also help showcase theproduct and gear that our readers demand.

Dirt Bike magazine has proven that it issought after by the actual riders whoparticipate and the motorcycle companiesand aftermarket that support it. If you have aproduct or service for moto, off-road,enduro, dez, dual-sport or hare scrambles,Dirt Bike remains your number-one andmost cost effective choice.

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PROFILE

Average of 3 readersper copy

SexMale ...........................96.8%Female ..........................3.2%AgeUnder 12.......................3.5%12-17 ..........................22.3%18-24 ............................7.2%25-34 ..........................10.5%35-44 ..........................22.3%45-54 ..........................24.7%55+................................9.7%

Are you married?Yes .............................53.2%No ...............................46.8%

What is your total yearlyhousehold income?$150k+..........................8.9%$120k-$150k ................5.8%$90k-$120k ................18.1%$70k-$90k ..................12.8%$50k-$70k ..................17.0%$30k-$50k ..................18.4%Under $30k.................18.9%

If you are over 18, what isyour level of education?High school grad........40.0%Attending college .........6.9%College grad...............38.0%Other...........................15.1%

41.3% compete insanctioned motorcycleraces

If yes, what class?Mini ...............................4.5%80cc ..............................8.3%125cc..........................12.1%250cc..........................22.3%Open...........................10.8%+25................................1.9%+30..............................16.6%+40..............................30.6%+50..............................14.0%

What type of racing do youcompete in?Arenacross....................5.1%Cross Country ............16.6%Desert .........................15.3%Enduro ........................32.5%Hare scrambles ..........43.3%Supermoto....................1.9%Hill Climbs ....................2.5%Motocross ..................39.5%Supercross ...................5.1%Other.............................6.4%

How often do youcompete per year?50+ times......................5.0%40-50 ............................3.1%30-40 ............................3.1%20-30 ............................9.3%10-20 ..........................28.0%Less than 10 ..............51.6%

24.5% have someoneelse in their householdthat races

How often do you ride?3 or more/week ..........23.0%2 times/week..............15.9%Once a week ..............12.8%2-3 time/month...........37.0%Once a month or less 11.4%

How much of themaintenance/repair/hop-ups on your motorcycle isdone by you?100%..........................34.8%75-100%.....................28.5%50-75%.......................17.3%25-50%.........................9.6%Less than 25%.............9.8%

What brand of pickup doyou own?Ford ............................29.1%Chevrolet ....................26.1%Dodge.........................14.3%Toyota .........................12.6%GMC .............................7.3%Nissan...........................3.1%Honda ...........................1.1%Mazda...........................1.1%Other.............................5.3%

Do you plan to buy a newtruck in the next 18months?No ...............................82.2%Yes .............................17.8%

What other vehicles doyou own?Mountain bike.............45.8%SUV.............................32.6%Motorcycle trailer .......30.5%Street Motorcycle.......28.4%R/C Car.......................17.1%BMX bike....................16.8%RV/camper..................16.1%Snowmobile..................8.4%Personal watercraft ......7.9%

How do you transport yourmotorcycle?Pick up truck ..............63.9%Trailer ..........................46.1%Hitch type carrier..........7.4%

What other sports/activitesdo you participate in?Camping.....................56.3%Fishing ........................43.4%Weight lifting...............38.9%Mountain biking..........36.8%Hunting .......................32.1%Street motorcycleriding........................29.7%

Boating .......................26.8%Running ......................26.6%Snowboarding............20.3%Snow skiing................20.3%Truck offroading .........17.6%Road bicycleriding........................15.0%

Do you own a video gamesystem?Yes ..............................61.9%No ...............................38.1%

What type do you own?Play Station 2 .............58.5%Use Computer............32.8%X-Box 360 ..................29.7%Nintendo Wii...............20.5%Play Station 3 .............11.8%Play Station 1 ...............9.6%

How many video gamesdo you buy a year?10+..............................15.7%6-9...............................14.4%3-5...............................24.9%1-2...............................33.6%None ...........................21.0%

MOTORCYCLEOWNERSHIP

How often do you buy dirtbike magazine?1-4 issues .....................3.6%5-8 issues ...................16.4%9-12 issues.................13.8%Subscribe ...................66.1%

93.1% own adirt/motocross bike

How many bikes do youown?1 ..................................36.0%2..................................26.3%3..................................16.8%4+................................20.9%

What brand is your newestbike?Honda.........................31.4%Yamaha.......................22.4%KTM ............................18.9%Kawasaki ....................11.4%Suzuki ...........................8.9%Husqvarna ....................1.9%Husaberg ......................1.1%Gas Gas........................0.5%ATK ...............................0.3%Other.............................3.2%

What size is it?50-60cc.........................1.8%80-85cc.........................7.8%125cc..........................16.4%200-220cc ....................6.8%250cc..........................30.9%300-380cc ....................4.4%400-490cc ..................23.6%500-520cc ....................4.2%600cc+..........................4.2%

What year is it?2008............................11.6%2007............................20.6%2006............................18.5%2005............................10.0%2004..............................9.0%2003..............................8.4%2002 or earlier ............21.9%

What type of engine?2-stroke ......................36.7%4-stroke ......................63.3%

What type is it?Motocross ..................46.1%Enduro ........................29.1%Dual Sport ..................12.3%Supermoto....................1.6%Other...........................10.9%

Which of these factorsinfluenced you most whenyou bought your dirt bikePreviousbrand exp. ................43.2%

Mag test results..........33.8%Price............................24.3%Friend'srecommend.............18.6%

local Dealersupport ....................14.1%

Parent'srecommend...............7.3%

Dealershiprecommend...............6.2%

Showroom avail............5.7%Factory raceresults ........................4.9%

Factory contprogram.....................2.4%

28.9% own an ATV

MOTORCYCLEPURCHASE PLANS

46.3% plan to buy a newbike in the next 12 months

What brand do you plan tobuy?KTM ............................29.2%Honda.........................26.5%Yamaha.......................18.5%Kawasaki ....................11.6%Suzuki ...........................5.3%Falcon ...........................2.6%Gas Gas........................1.1%Husqvarna ....................1.1%Husaberg ......................0.5%Other.............................3.6%

What size will it be?50-60cc.........................2.8%80-85cc.........................7.3%125cc..........................15.8%200-220cc ....................5.6%250cc..........................23.2%300-380cc ..................11.3%400-490cc ..................24.3%500-520cc ....................7.3%600cc+..........................8.5%

What year will it be?Brand new..................58.3%Used ...........................19.4%Not sure......................22.2%

What type of engine?2-stroke ......................33.3%4-stroke ......................66.7%

What type will it be?Motocross ..................49.7%Enduro ........................28.3%Dual sport ...................15.5%Other.............................6.4%

75.8% influence theirfriends on the bikethey buy

10.9% plan to buy an ATV

PARTS ANDACCESSORIES

What is your main sourceof information forpurchasing parts andaccessories?Ads in DB ...................30.1%Catalogs .....................24.3%Bike shop ...................21.2%Editorial in DB.............19.9%Friends..........................9.7%Other mags...................5.2%Mail order from DB.......5.0%At competitions ............3.7%Other...........................15.2%

Where do you purchasethe majority of yourreplacement parts,hop-up parts andaccessories?Local dealer................36.9%On the internet ...........34.6%Mail order ...................24.1%Local accessoriesstore.........................16.2%

69.4% have purchasedproducts from ads inDirt Bike

Does your motorcycledealers generally stock theproducts you want to buy?No ...............................51.6%Yes ..............................50.5%

How much do you spendon replacement parts,hop-up parts andaccessories for your bikeeach month?$500+............................6.5%$400-$300 ....................9.5%$100-$200 ..................35.9%Less than $100...........48.1%

83% purchased anaftermarket 2-stroke pipe

Brand purchased for your2-stroke bike?FMF.............................57.4%Pro Circuit...................25.0%Big Gun.........................2.3%Bill's Pipes ....................1.9%Zip Ty ............................0.9%Other...........................10.6%

68% purchased a4-stroke Exhaust pipe

Brand purchased for your4-stroke bike?FMF.............................37.8%Pro Circuit...................11.4%White Bros....................8.0%Yoshimura.....................5.0%Dr.D ...............................3.5%Akrapovic......................2.5%Two Brothers ................2.5%Leo Vince......................2.0%Jardine ..........................2.0%SuperTrapp...................2.0%HMF..............................1.5%Arrow ............................1.0%Thumper Racing...........0.5%Other...........................20.4%

73% purchased a silencer

Silencer purchased?FMF.............................48.0%Pro Circuit...................18.4%White Bros....................4.9%Yoshimura.....................3.7%Big Gun.........................2.9%Dr. D..............................2.5%SuperTrapp...................2.0%Arrow ............................1.2%HMF..............................1.2%Two Brothers ................1.2%Jardine ..........................0.8%Leo Vince......................0.8%Other...........................12.3%

Handlebar purchased?Renthal........................33.7%Pro Taper ....................33.4%Answer..........................3.7%Moose...........................2.6%909................................2.3%Tag ................................2.3%Universal .......................1.7%Tusk...............................1.1%Acerbis..........................0.9%Sunline..........................0.9%Fasst .............................0.6%O'Neal...........................0.6%Other...........................16.3%

80% purchased anaftermarket sproket

Sprocket purchased?Renthal........................36.7%SideWinder.................14.0%Sunline..........................7.3%Sunstar ........................7.0%Primary Drive................5.0%Moose...........................4.7%JT ..................................4.0%FMF/Cobalt ..................2.7%Answer..........................2.3%Tag ................................2.0%Sprocket Specialists ....1.7%AFAM............................1.0%Other...........................12.0%


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Chain purchased?D.I.D............................29.3%Renthal........................21.4%Krause/SideWinder ....10.5%Regina...........................7.2%RK .................................6.3%Primary Drive................5.6%Tsubaki..........................3.0%EK .................................2.3%Sunline..........................1.6%AFAM............................0.7%KMC..............................0.3%Other...........................11.8%

48% purchasedaftermarket levers

Levers purchased?ASV.............................26.5%Sunline/ARC...............13.8%MSR............................12.7%Motion Pro..................10.1%Work Connection .........7.4%Magura..........................6.3%Applied..........................2.6%Longhorn ......................1.1%Other...........................19.6%

40% purchasedaftermarket triple clamps

Triple clamp purchased?Applied Racing...........16.0%Renthal........................10.4%RG3...............................9.6%Pro Circuit.....................8.8%Scott's ..........................7.2%BRP...............................5.6%Tag ................................4.0%Universal .......................4.0%Other...........................34.4%

Grips purchased?Renthal........................25.5%Scott ...........................23.7%Pro-Grip......................12.0%Pro Taper ....................10.1%909................................3.2%Oury ..............................3.2%Smith.............................2.9%SixSixOne.....................2.1%O'Neal...........................1.6%Sunline..........................1.1%Other...........................14.6%

86% purchased anaftermarket Air Filter

Air filter purchased?Twin-Air.......................40.4%Uni-Filter .....................18.5%K&N.............................13.9%FMF...............................3.7%Ready Racing...............3.7%Acerbis..........................1.9%Filtron............................1.5%PC Racing ...................1.5%Answer..........................1.2%DT1 ...............................0.3%WP ................................0.3%Other...........................13.0%

What brand ofreplacement front tire doyou use most often?Dunlop ........................35.8%Maxxis ........................17.7%Michelin ......................15.6%Bridgestone ..................7.5%Kenda ...........................6.7%Pirelli .............................4.0%Metzeler ........................3.8%Trelleborg ......................1.3%IRC................................1.1%

Cheng Shin...................0.5%Duro ..............................0.5%Other.............................5.4%

What brand ofreplacement rear tire doyou buy most often?Dunlop ........................32.4%Maxxis ........................21.0%Michelin ......................14.6%Bridgestone ..................9.0%Kenda ...........................6.6%Pirelli .............................3.2%Metzeler ........................2.9%IRC................................1.6%Trelleborg ......................1.3%Cheng Shin...................1.1%Duro ..............................0.5%Rinaldi ...........................0.3%Other.............................5.3%

How many tires do youpurchase a year?13+................................3.2%9-12...............................4.6%5-8...............................14.3%2-4...............................40.8%Less than 2................37.0%

57% purchasedaftermarket Brake Pads

Brake pads purchased?EBC.............................55.5%DP/Dunlop....................7.5%Braking..........................6.5%Moose...........................5.0%Tusk...............................5.0%Galfer ............................4.0%MSR..............................2.5%Answer..........................1.5%EPI.................................1.0%Ferodo ..........................1.0%Other...........................10.5%

What brand of 2-stroke oildo you use?Maxima.......................12.5%Yamalube....................11.0%Castrol ........................10.7%Amsoil .........................10.3%Bel-Ray.......................10.3%Motul.............................8.2%Spectro .........................6.8%Motorex ........................5.7%Klotz..............................3.9%HP-2..............................2.1%Redline..........................1.8%Torco .............................1.8%PJ1................................1.4%Silkolene .......................0.7%CCI................................0.4%Other...........................12.5%

What brand of 4-stroke oildo you use?Hondaline ...................17.9%Yamalube....................12.4%Castrol ........................11.2%Amsoil ...........................8.6%Motorex ........................7.2%Maxima.........................6.1%Motul.............................4.3%Mobil 1..........................3.5%Bel-Ray.........................3.2%Spectro .........................3.2%Kawasaki ......................2.3%Valvoline........................2.3%Pennzoil ........................2.0%Klotz..............................1.4%Torco .............................1.4%Redline..........................0.9%Silkolene .......................0.6%PJ1................................0.3%Other...........................11.2%

What brand of gearbox oildo you use?Castrol ........................13.6%Bel-Ray.......................11.9%Yamalube....................10.5%HP-2..............................9.7%Motorex ........................8.5%Maxima.........................7.1%Spectro .........................4.5%Motul.............................4.0%Pennzoil ........................2.6%Redline..........................2.0%PJ1................................1.1%Silkolene .......................1.1%Other...........................23.3%

What brand of chain lubedo you use?Bel-Ray.......................23.3%Maxima.......................16.6%PJ1..............................12.6%Motorex ........................5.9%Silkolene .......................5.9%HP2...............................4.3%Castrol ..........................3.2%Motul.............................3.2%Spectro .........................2.1%Torco .............................1.6%Other...........................21.2%

What brand of numbers doyou use?Factory Effex ..............21.7%De-Cal Works .............15.0%N-Style........................14.0%Attack............................7.6%Dirt Digits ......................6.7%One ...............................4.1%Throttle Jockey.............1.6%Powersport Grafx.........1.0%Pros Choice..................0.3%Other...........................28.0%

Bike graphics purchased?Factory Effex ..............17.1%Throttle Jockey...........12.9%N-Style..........................9.9%De-Cal Works ...............8.7%One ...............................5.4%Attack............................3.6%Stock/OEM...................3.6%Honda/Yamaha ofTroy............................3.3%

Pro-Circuit ....................3.3%FMF...............................3.0%Powersport Primal ......1.2%Ten ................................0.3%Other...........................27.8%

86% purchasedaftermarket reeds

What brand did you buy?Boyesen......................45.4%Moto Tassinari ............23.5%Carbon Tech...............12.6%Other...........................18.5%

62% purchased anaftermarket piston

Piston purchased?Wiseco........................75.1%Vertex............................4.8%CP.................................2.6%SRS...............................2.1%Nix.................................1.1%Namura.........................0.5%Other...........................13.8%

47.3% have theirsuspension modified

68.7% influence friends onhop-up parts they shouldbuy

RIDING GEAR

Where do you purchasethe majority of your ridinggear?On the internet ...........30.5%Mail order ...................28.7%Local dealer................26.8%Local accessoriesstore.........................21.8%

48% have you everpurchased riding gearfrom ads in Dirt Bike

Does your motorcycledealer generally stock theriding gear you want tobuy?Yes ..............................50.3%No ...............................49.7%

How much do you spendon riding gear and apparelduring the year?$1500+..........................3.4%$1000-$1500 ................2.6%$800-$1000 ..................4.5%$600-$800 ....................8.5%$400-$600 ..................14.0%$250-$400 ..................23.3%$100-$250 ..................27.5%Less then $100...........16.1%

What brand ofhelmet do you own?HJC.............................27.6%Arai..............................10.3%Bell ................................9.5%Fox................................8.7%Thor...............................6.8%Fly .................................6.3%O'Neal...........................6.3%Shoei.............................6.1%Troy Lee ........................4.7%One Industries ..............4.5%MSR..............................3.2%KBC ..............................2.6%SixSixOne.....................2.1%Answer..........................1.8%Xtreme ..........................1.3%AXO...............................1.1%Other.............................9.2%

What brand of goggles doyou own?Scott ...........................39.7%Oakley.........................20.0%Smith ..........................15.8%Spy..............................10.3%Thor...............................5.3%Fox................................5.0%Pro Grip ........................4.7%Dragon..........................4.2%Answer..........................2.1%Utopia ...........................0.8%Other.............................5.3%

What brand of gloves doyou own?Fox..............................24.5%Thor.............................21.6%MSR............................12.4%Answer........................10.8%O'Neal...........................7.9%Shift...............................6.8%Troy Lee ........................5.0%Fly .................................3.9%No Fear.........................3.7%AXO...............................3.2%Acerbis..........................2.6%Sinisalo .........................1.8%Sunline..........................1.6%Pro Grip ........................1.3%SixSixOne.....................1.3%Four...............................1.1%Other.............................6.8%

What brand of boots doyou own?Alpinestars..................40.0%Fox..............................15.0%Thor...............................8.2%Sidi ................................7.6%Gaerne..........................5.8%O'Neal...........................4.2%MSR..............................3.7%AXO...............................3.2%Fly .................................2.9%Hi-Point.........................2.6%Answer .........................2.4%SixSixOne.....................1.1%Other.............................6.1%

What brand of riding pantsdo you own?Fox..............................25.0%Thor.............................23.4%MSR............................11.6%O'Neal.........................10.8%Moose.........................10.5%Shift...............................7.4%Answer..........................6.8%Troy Lee ........................5.8%No Fear.........................3.9%AXO...............................2.9%Arc.................................2.4%Alloy ..............................2.1%Acerbis..........................1.1%Four...............................0.5%Xtreme ..........................0.5%Azonic ...........................0.3%Other.............................6.3%

What brand of jersey doyou own?Thor.............................26.8%Fox..............................25.8%MSR............................11.6%O'Neal...........................9.7%Answer..........................7.4%Shift...............................6.6%Troy Lee ........................6.6%No Fear.........................4.2%AXO...............................2.6%Acerbis..........................2.4%Arc.................................2.1%Alloy ..............................1.8%Xtreme ..........................0.5%Other...........................11.6%


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GENERAL ADVERTISING RATES


QUICK FACTS:• TOTAL READERSHIP OF OVER 250,000• 64% COMPETE IN SANCTIONED RACES• READERS OWN AN AVERAGE OF 2

MOTOCROSS BIKES• READERS SPEND OVER $145 MILLION A

YEAR ON PARTS & ACCESSORIES• 77% PURCHASED PARTS & ACCESSORIES

FROM ADS IN MOTOCROSS ACTION

If the 2009 season will be rememberedfor anything it will be for the wave of newtechnology that has arrived at local racetracks in force. From electric start to fuelinjection, today's motocross bikes arebrimming with innovative performancefeatures that our forebears back at theTrans-Am could hardly have imaginedpossible. And that's where MotocrossAction comes in. For over thirty yearsMXA has led the way in reporting on allthe latest in technical trends. From ourexclusive tests of factory bikes to firsttests of production bikes, MotocrossAction has dedicated itself to providingracers with the credible information theyneed to make the right choice in newequipment. Over 65 percent of ourreaders race on a frequent basis. Whatdoes that mean to you? It means thatyou can rely on MXA to deliver informedcustomers looking for the latest inmotocross products. In fact, last yearMotorcycle Industry Magazine’s AnnualIndustry Research Study found thatMotocross Action was rated #1 amongretailers when asked which consumermagazine drove the most riders to theirstore. Motocross racers know that theycan depend on MXA for the facts aboutnew products because not a weekendgoes by that MXA isn't out at the racestesting the latest products. And whenwe're not racing ourselves, we're at theraces chasing all the latest trends plusinterviews with all the top riders.Motocross Action remains the one "mustbuy" accessory for every racer who isserious about winning.

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PROFILE

GenderMale ............................97.6%Female ..........................2.4%

Age12 & under....................3.6%13-17 ..........................21.9%18-24 ............................8.0%25-34 ..........................17.3%35-44 ..........................26.3%45-54 ..........................15.7%50+................................7.2%

46.3% are married

What is your total yearlyhousehold income?$150k+..........................5.2%$120k-$150k ................8.5%$90k-$120k ................15.1%$70k-$90k ..................19.2%$50k-$70k ..................18.4%$30k-$50k ..................17.3%Under $30k.................16.2%

If you are over 18, what isyour level of education?High school grad........42.5%Attending college .......13.4%Collage grad...............28.4%Other...........................15.7%

64% compete insanctioned motorcycleraces

If yes, what class?Mini ...............................3.5%80cc ..............................6.0%125cc..........................10.2%250cc..........................22.5%450cc..........................13.7%+25................................3.9%+30..............................14.4%+40..............................16.2%+50................................8.5%pro.................................1.1%

What type of racing do youcompete in?Motocross ..................95.6%Cross country.............16.0%Desert ...........................8.3%Supercross ...................7.3%Arenacross....................4.9%Supermoto....................1.9%Other...........................27.7%

How often do youcompete per year?50+ times......................1.8%40-50 times ..................2.5%30-40 times ..................3.3%20-30 times ................14.2%10-20 times ................30.5%Less than 10...............47.6%

22.7% have another familymember that races

How often do you ride?3 or more/week ..........22.1%2 times/week..............24.5%Once a week ..............24.5%2-3 times/month.........20.8%Once a month or less ..8.0%

How much of themaintenance/repairs/hop-ups on your motorcycle isdone by you?100%..........................36.6%75-100%.....................32.9%50-75%.......................16.4%25-50%.........................5.8%Less than 25%.............8.2%

What brand of pickup doyou own?Ford ............................31.3%Chevrolet ....................25.8%Dodge.........................13.6%Toyota .........................11.6%GMC .............................7.2%Nissan...........................5.5%Honda ...........................0.6%Other.............................4.4%

17.4% plan to buy a newtruck in the next 18months

What other vehicles doyou own?Mountain bike.............47.1%Motorcycle trailer .......33.9%SUV.............................26.3%BMX bike....................25.0%R/C Car.......................19.2%RV/Camper.................17.1%Road bicycle...............16.1%Snowmobile..................9.2%Personal watercraft ......8.9%

How do you transport yourmotorcycle?Pick up truck ..............68.7%Trailer ..........................36.8%Hitch type carrier..........7.4%Van................................5.0%

What other sports/activitesdo you participate in?Camping.....................46.3%Fishing ........................45.0%Weight lifting...............37.1%Hunting .......................32.9%Mountain biking..........32.4%Boating .......................27.6%Running ......................23.9%Snowboarding............22.6%Street motorcycleriding........................22.4%

Truck off roading ........17.4%Snow skiiing ...............14.5%road bicycle riding......13.9%

70.7% own a video gamesystem

What type do you own?Playstation 2...............39.2%Use computer.............24.5%360 X Box ..................18.2%Nintendo Wii...............12.1%Playstation 1...............10.5%X-Box..........................10.0%playstation 3 .................6.3%

How many video gamesdo you buy a year?10+................................7.2%6-9...............................10.3%3-5...............................31.6%1-2...............................50.9%

How many hours per weekare you on the internet?1-5...............................65.4%5-10 ............................24.0%10-20 ............................7.1%20+................................3.5%

Where do you get yourrace coverage?monthly magazine......62.1%TV................................54.7%internet........................43.9%

MOTORCYCLEOWNERSHIP

4 readers per copy

How often do you buymotocross actionmagazine?1-4 issues .....................8.4%5-8 issues ...................12.8%9-12 issues.................19.6%Subscribe ...................59.3%

How many people besidesyourself look through yourcopy of motocross action?1 ..................................33.0%2..................................30.3%3..................................19.8%4 ....................................4.2%5+................................12.7%

93% own adirt/motocross bike

How many bikes do youown?1 ..................................29.3%2..................................33.4%3..................................17.9%4+................................19.3%

What brand is you newestbike?Honda.........................32.6%Yamaha.......................28.5%Kawasaki ....................13.5%Suzuki .........................10.9%KTM ..............................9.4%Husqvarna ....................1.3%ATK ...............................0.5%BMW.............................0.5%Husaberg ......................0.3%Other.............................2.5%

What size is it?50cc-60cc.....................3.1%80cc-85cc.....................7.9%125cc..........................13.3%200cc-220cc ................4.1%250cc..........................36.3%300cc-380cc ................3.3%400cc-490cc ..............27.9%500cc-520cc ................1.3%600cc+..........................2.8%

What year is it?2008............................15.7%2007............................16.8%2006............................18.1%2005............................15.4%2004..............................8.1%2003..............................4.9%2002 or earlier ............21.1%

How many strokes?2-stroke ......................32.4%4-stroke ......................67.6%

What type is it?Motocross ..................72.8%Enduro ........................13.5%Dual Sport ....................5.5%Supermoto....................0.3%Other.............................7.9%

Which of these factorsinfluenced you most whenyou bought your dirt bike?Previous exp...............43.7%Magazine tests ...........30.5%Price............................26.1%Friend'srecommend.............14.5%

Dealer support............12.1%Parent'srecommend...............5.8%

Showroom avail............5.5%Factory contprogram.....................5.3%

Dealershiprecommend...............4.2%

Factory race results .....2.9%

32.7% own an ATV

MOTORCYCLEPURCHASE PLANS

Do you plan to buy a newbike in the next 12months?Yes ..............................36.3%Maybe.........................25.2%

What brand do you plan tobuy?Honda.........................25.9%Yamaha.......................23.4%KTM ............................15.8%Kawasaki ....................12.6%Suzuki .........................12.6%Falcon ...........................2.9%Husqvarna ....................2.2%Husaberg ......................0.4%Other.............................4.3%

What size will it be?50-60cc.........................2.2%80-85cc.........................6.4%125cc..........................16.1%200-220cc ....................1.1%250cc..........................34.5%300-380cc ....................2.6%400-490cc ..................30.0%500-520cc ....................3.4%600cc+..........................3.7%

What year will it be?Brand new..................54.2%Used ...........................21.1%Not sure......................24.7%

How many strokes?4-stroke ......................73.9%2-stroke ......................26.1%

What type will it be?Motocross ..................74.9%Enduro ........................13.5%Dual Sport ....................5.4%Other.............................6.2%

74.5% influence theirfriend's on what theyshould buy

16.7% plan to buy an ATV

PARTS & ACCESSORIES

What is your main sourceof information forpurchasing parts andaccessories?Ads in MXA.................31.8%Editorial in MXA..........30.5%Catalogs .....................28.4%Bike shops..................17.1%Friends........................16.3%Other...........................11.1%At competitions ............2.4%Other magazines ..........0.3%

Where do you purchasethe majority ofreplacement parts, hop-upparts and accessories?On the internet ...........37.6%Local motorcycledealer.......................28.9%

Local accessorystore.........................19.7%

Catalog .......................19.5%Mail order......................9.5%

64.8% have purchasedproducts from ads inMotocross Action

Does your motorcycledealer stock the productsyou want to buy?No ...............................53.1%Yes ..............................46.9%

How much do you spendon replacement parts,hop-up parts andaccessories for your bikeeach month?$400+............................2.4%$300-$500 ....................4.9%$200-$300 ..................10.3%$100-$200 ..................38.3%Less than $100...........44.0%

84% purchased atwo-stroke pipe

Exhaust pipe purchasedfor your 2-stroke bike?FMF.............................47.3%Pro Circuit...................39.7%DG.................................2.9%Bill's Pipes ....................2.1%R&D...............................0.4%Other.............................7.5%

74% purchaseda 4-stroke pipe

Exhaust pipe purchasedfor your 4-stroke bike?FMF.............................26.7%Pro Circuit...................19.5%Dr. D............................12.3%White Bros....................9.3%Yoshimura.....................6.8%Big Gun.........................3.4%Super Trapp..................3.0%CHM..............................2.1%Leo Vince......................1.7%Akrapovic......................0.8%Arrow ............................0.8%Thumper Racing...........0.4%Two Brothers ................0.4%Other...........................12.3%

80% purchased a silencer

Silencer purchased?FMF.............................41.1%Pro Circuit...................29.1%Dr. D..............................7.8%White Bros....................3.9%SuperTrapp...................2.5%applied racing...............1.4%DG.................................1.1%Jardine ..........................1.1%Arrow ............................0.7%LRD...............................0.7%Leo Vince......................0.4%Other...........................10.3%

87% purchasedaftermarket handlebars

Handlebar purchased?Pro Taper ....................39.4%Renthal........................38.4%Tag ................................3.5%909................................2.5%Moose...........................2.2%Answer..........................1.9%Tusk...............................1.9%Pro Sport ......................1.6%Sunline..........................1.3%Fasst .............................1.0%applied racing...............0.6%Longhorn ......................0.6%O'Neal...........................0.3%Other.............................4.8%

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Sprocket purchased?Renthal........................47.2%Sunstar .......................11.5%SideWinder ...................5.9%Tag ................................5.6%Vortex............................4.3%Primary Drive................3.3%Sprocket Specialists ....3.0%Sunline..........................2.6%Moose...........................2.3%JT ..................................1.6%Magnum .......................1.0%Answer..........................0.7%P.B.I. ..............................0.7%AFAM............................0.3%Other...........................10.2%

83% purchasedaftermarket chain

Chain purchased?D.I.D............................33.1%Renthal........................30.6%RK .................................8.8%Primary Drive................4.1%Regina...........................3.4%Tsubaki..........................3.4%EK .................................3.1%Krause/SideWinder ......2.8%Sunline..........................1.9%AFAM............................0.9%KMC..............................0.3%Other.............................7.5%

64% purchasedaftermarket levers

Levers purchased?ASV.............................30.2%Sunliner/ARC..............15.5%MSR............................15.1%Works Connection......11.2%Motion Pro....................9.1%Applied Racing.............3.9%Magura..........................2.2%Longhorn ......................0.9%Other...........................12.1%

44% purchasedaftermarket triple clamps

Triple clamp purchased?Pro Circuit...................28.9%Applied Racing...........28.2%RG3...............................9.9%Ride Engineering ..........4.9%Longhorn ......................3.5%Tag ................................3.5%Scott's .........................2.8%Universal .......................2.1%BRP...............................1.4%Sunline..........................0.7%Tru Tech ........................0.7%Other...........................13.4%

91% purchasedaftermarket grips

Grips purchased?Renthal........................40.7%Scott's .......................17.7%Pro-Grip......................14.3%Pro Taper ....................10.7%Oury ..............................3.1%909................................2.5%O'Neal...........................1.4%ODI................................1.1%SixSixOne.....................1.1%Sunline..........................0.8%Smith.............................0.8%Other.............................5.6%

86% purchased anaftermarket air filter

Air filter purchased?Twin-Air.......................48.3%Uni-Filter .....................18.6%

K&N.............................12.9%Ready Racing...............9.3%FMF...............................0.9%Answer..........................0.3%PC.................................0.3%Other.............................9.3%

What brand ofreplacement front tire doyou use most often?Dunlop ........................45.5%Maxxis ........................17.5%Michelin ......................13.8%Bridgestone ................10.8%Kenda ...........................6.1%Pirelli .............................3.2%Cheng Shin...................1.1%IRC................................0.3%Other.............................1.9%

What brand ofreplacement rear tire doyou use most often?Dunlop ........................41.1%Maxxis ........................20.4%Michelin ......................15.1%Bridgestone ..................9.3%Kenda ...........................7.4%Pirelli .............................3.4%Cheng Shin...................0.5%IRC................................0.5%Other.............................2.1%

How many tires do youpurchase a year?20+................................1.4%15-20 ............................1.7%10-15 ............................5.0%5-10 ............................22.0%Less than 5.................70.0%

62% purchasedaftermarket brake pads

Brake pads purchased?EBC.............................53.0%Braking .......................14.0%Moose...........................4.7%MSR..............................4.7%Tusk...............................4.2%DP/Dunlop....................3.8%Moto-Master.................2.5%Answer..........................2.1%Ferodo ..........................2.1%SBS...............................1.7%Galfer ............................1.3%Other.............................5.9%

What brand of 2-stroke oildo you use?Maxima.......................20.8%Yamalube....................11.8%Bel-Ray.......................10.9%Amsoil ...........................6.4%Motul.............................6.4%Castrol ..........................6.1%Motorex ........................6.1%HP-2..............................5.8%Spectro .........................4.8%Klotz..............................3.2%Redline..........................2.9%Silkolene .......................2.6%Torco .............................1.0%PJI.................................0.6%Other...........................10.9%

What brand of 4-stroke oildo you use?Hondaline ...................20.6%Maxima.......................12.8%Yamalube....................11.9%Amsoil ...........................7.0%Castrol ..........................6.7%Bel-Ray.........................5.2%Motul.............................5.2%Spectro .........................4.1%Valvoline........................3.8%Motorex ........................3.5%Mobil 1..........................2.9%Kawasaki ......................2.6%Silkolene .......................2.0%Torco .............................1.4%Pennzoil ........................1.2%Redline..........................1.2%

Quaker State ................0.9%PJI.................................0.3%Other.............................7.0%

What brand of gearbox oildo you use?Maxima.......................17.3%Bel-Ray.......................14.0%Yamalube....................11.3%HP-2..............................8.1%Castrol ..........................6.7%Motorex ........................6.5%Motul.............................6.2%Spectro .........................4.6%Pennzoil ........................3.0%Silkolene .......................2.2%Torco .............................2.2%Redline..........................1.9%PJI.................................0.3%Other...........................15.9%

What brand of chain lubedo you use?Maxima.......................29.2%Bel-Ray.......................28.3%PJI...............................14.3%Motul.............................8.1%Silkolene .......................6.8%Sidewinder....................4.3%Spectro .........................3.7%HP-2..............................3.4%torco..............................1.9%Other...........................19.6%

What brand of numbers doyou use?De-Cal Works .............22.9%Factory Effex ..............16.4%N-Style........................15.9%One ...............................6.5%Dirt Digits ......................4.5%Attack............................4.0%Throttle Jockey.............2.0%Pros Choice..................0.6%Other...........................27.2%

77% purchasedaftermarket graphics

Bike graphics purchased?Factory Effex ..............21.9%De-Cal Works .............16.3%One .............................15.6%N-Style........................14.6%Pro Circuit.....................5.3%Honda/Yamahaof Troy........................3.3%

Throttle jockey..............2.3%FMF...............................2.0%Other...........................18.6%

67% purchasedaftermarket reeds

Reeds purchased?Boyesen......................51.7%Moto Tassinari ............23.2%Carbon Tech.................6.3%Other...........................18.8%

56% have modifiedsuspension

52.2% have modifiedengines

66.3% influence theirfriends on what hop-upparts they should buy

RIDING GEAR

Where do you purchasethe majority of your ridinggear?Mail order ...................30.0%Local motorcycledealer.......................32.9%

Local accessorystore.........................16.8%

On the internet ...........34.7%

45.8% have purchasedriding gear from ads inMotocross Action

Does your motorcycledealer stock the ridinggear you want to buy?Yes ..............................55.7%No ...............................44.3%

How much do you spendon riding gear andaccessories during theyear?$1500+..........................1.9%$1000-$1500 ................2.4%$800-$1000 ..................2.7%$600-$800 ....................5.8%$400-$600 ..................13.3%$250-$400 ..................29.2%$100-$250 ..................34.2%Less than $100...........10.6%

What brand of helmet doyou own?Fox..............................19.5%HJC.............................18.9%Bell ..............................10.0%Thor.............................10.0%Shoei.............................9.2%Arai................................8.2%One Industries ..............7.6%Troy Lee ........................7.4%O'Neal...........................6.3%Fly .................................3.4%M2R ..............................3.2%SixSixOne.....................2.9%KBC ..............................2.4%MSR..............................2.4%Answer..........................1.6%AXO...............................1.6%Suomy...........................0.5%Xtreme ..........................0.5%Other.............................9.7%

What brand of goggles doyou own?Scott ...........................49.7%Oakley.........................21.6%Spy..............................16.8%Smith ..........................13.2%Thor...............................6.3%Fox................................5.3%Dragon..........................4.5%Pro Grip ........................3.2%Answer .........................1.1%Arc.................................0.3%Blur................................0.3%Other.............................4.7%

What brand of gloves doyou own?Fox..............................41.6%Thor.............................20.0%Answer..........................7.6%MSR..............................7.6%O'Neal...........................7.6%No Fear.........................6.3%Shift...............................6.3%Troy Lee ........................6.1%AXO...............................5.3%Fly .................................5.3%Alloy ..............................3.2%SixSixOne.....................1.6%Four...............................1.1%Arc.................................0.8%Ocelot ...........................0.5%Pro Grip ........................0.3%Xtreme ..........................0.3%Other.............................6.8%

What brand of boots doyou own?Alpinestars..................42.9%Fox..............................19.5%

Thor...............................9.2%Gaerne..........................7.9%O'Neal...........................5.5%AXO...............................5.3%Fly .................................3.4%Berik..............................2.6%Sidi ................................2.6%Answer..........................2.1%MSR..............................1.8%SixSixOne.....................1.3%Hi-Point.........................1.1%Arc.................................0.5%Ocelot ...........................0.3%TCX...............................0.3%Other.............................5.8%

What brand of jersey doyou own?Fox..............................31.6%Thor.............................23.9%MSR............................10.5%No Fear.........................9.2%Answer..........................8.2%O'Neal...........................8.2%Moose...........................6.8%Troy Lee ........................6.6%Shift...............................5.8%Fly .................................5.3%AXO...............................4.5%Alloy ..............................3.2%Arc.................................1.3%SoCal ............................0.8%Ocelot ...........................0.5%Xtreme ..........................0.5%Acerbis..........................0.3%Azonic ...........................0.3%Other.............................6.3%

What brand of riding pantsdo you own?Fox..............................30.8%Thor.............................23.4%MSR............................10.8%No Fear.......................10.0%O'Neal...........................8.4%AXO...............................8.2%Answer..........................6.8%Troy Lee ........................6.8%Shift...............................6.3%Moose...........................5.5%Fly .................................5.0%Alloy ..............................3.2%Acerbis..........................2.6%Arc.................................1.3%So Cal ...........................0.8%Ocelot ...........................0.5%Azonic ...........................0.3%Xtreme ..........................0.3%Other.............................4.2%

What brand of chestprotector do you wear?Fox..............................30.5%Thor.............................21.3%EVS ...............................7.4%Shift...............................5.0%No Fear.........................3.7%Other.............................3.7%HRP ..............................3.4%MSR..............................3.4%O'Neal...........................3.4%Answer..........................3.2%Troy Lee ........................3.2%SixSixOne.....................2.9%Acerbis..........................2.1%AXO...............................1.8%Fly .................................1.6%Sinisalo .........................0.5%Pro Grip ........................0.3%None .............................8.2%

12 www.motocrossactionmag.com





1/6 page ..........$805 955..........$745 895 ..........$690 840 ............$595 7453-inch ..............$550 675..........$510 635 ..........$470 605 ............$410 5352-inch ..............$405 505..........$375 475 ..........$345 445 ............$300 4001-inch ..............$280 380..........$260 360 ..........$240 340 ............$210 310Word ads: $2.00 per word, with $54.00 min.To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,Motocross Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355







BLACK & WHITE 1X 3X 6X 12X1 Page...................................$5825 ..............$5700 ............. $5275..............$51752/3 ...........................................4675 ................4560 ................4210................41501/2 ...........................................3670 ................3590 ................3320................32501/3 ...........................................2620 ................2560 ................2370................23301/4 ...........................................2050 ................1990 ................1848................18001/6 ...........................................1450 ................1425 ................1325................1290BLACK & ONE COLOR1 Page...................................$7000 ..............$6710 ..............$6350..............$60502/3 ...........................................5760 ................5510 ................5225................49651/2 ...........................................4910 ................4710 ................4460................42301/3 ...........................................3850 ................3700 ................3490................3320FOUR-COLOR1 Page...................................$9790 ..............$9300 ..............$8810..............$82902/3 ...........................................8030 ................7630 ................7220................68201/2 ...........................................7440 ................7070 ................6690................62901/3 ...........................................6270 ................5950 ................5640................5330


BLACK & WHITE 1X 3X 6X 12X1 Page...................................$4090 ...............$3870 ..............$3670 ..............$34602/3............................................3070 .................2900 ................2750 ................25901/2............................................2540 .................2400 ................2270 ................21501/3............................................1710 .................1630 ................1530 ................14501/4............................................1390 .................1320 ................1260 ................11801/6............................................1020 ...................970 ..................910 ..................860BLACK & ONE COLOR1 Page...................................$5230 ...............$4930 ..............$4720 ..............$43302/3............................................4460 .................4200 ................4010 ................36801/2............................................3760 .................3550 ................3400 ................31101/3............................................2930 .................2780 ................2660 ................2430FOUR-COLOR1 Page...................................$7480 ...............$7110 ..............$6740 ..............$61702/3............................................6650 .................6330 ................6000 ................55001/2............................................5990 .................5690 ................5390 ................49301/3............................................5170 .................4910 ................4660 ................4260









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QUICK FACTS:• TOTAL READERS OF OVER 400,000+• 99% OWN AN ATV• AVERAGE OF 2 ATV’S PER HOUSEHOLD• 42% WILL BUY A NEW ATV THIS YEAR

Dirt Wheels has been the most

profitable choice for Advertisers in the

ATV Market for over 30 years! Since

1980 Dirt Wheels has been the

authority that ATV riders turn to for

information on every segment of the

sport. Dirt Wheels has enormous

reader credibility and involvement,

with average monthly paid circulation

of 126,066, that twice the circulation

of its closest paid competitor. Dirt

Wheels readers spend more time with

the magazine, have higher magazine

pass along rates, hold onto issues

longer, and buy more products from

it’s advertisers than any other title in

the industry. Dirt Wheels is truly the

only “must buy” in the sport!

14 www.dirtwheelsmag.com


PROFILE

What is your gender?Male ............................93%Female ..........................7%

How old are you?Under 12.......................1%12-15...........................12%16-20...........................12%21-24.............................9%25-29...........................13%30-39...........................29%40-49...........................15%50+................................8%

45% are married

What is your total yearlyhousehold income?Under $30k.................21%$30k-$50k...................29%$50k-$70k...................21%$70k-$90k...................14%$90k-$120k...................6%$120k-$150k ................4%$150k+..........................4%

If you are over 18, whatis you level of education?High school grad........61%Attending college .........6%College grad...............16%Other...........................17%

What othersports/activities do youparticipate in?Camping .....................61%Fishing ........................55%Hunting .......................46%Truck off roading ........32%Boating .......................32%Off-road Moto riding ..27%Mountain biking..........18%Snowboarding ............16%Running ......................15%personal watercraft ....11%Snow skiing ..................9%

77% own a video gamesystem

How many video gamesdo you purchase a year?Playstatio 1 or 2 .........52%Use computer.............20%X Box 360...................16%Nintendo Wii ...............15%X Box .........................14%Other...........................13%Palystation 3...............10%Dreamcast ....................2%

VEHICLEOWNERSHIP

How many peoplebesides yourself lookthrough your copy ofDirt Wheels?1 ..................................20%2 ..................................25%3 ..................................24%4 ..................................15%5 ....................................6%6+................................10%

99% own an ATV?

How many ATV'sdo you own?1 ..................................34%2 ..................................30%3 ..................................21%4+................................16%

What year is your newestATV?2008............................12%2007............................23%2006............................20%2005............................15%2004............................11%2003..............................5%2002 or earlier ............13%

What brand is yournewest ATV owned?Yamaha.......................32%Honda .........................24%Suzuki .........................15%Polaris .........................14%Kawasaki ......................8%Can-Am ........................5%Arctic Cat......................2%KTM ..............................1%Xtreme...........................1%Other .............................3%

What type is your newestATV?Sport 2-wheel.............57%Utility 4x4....................22%Sport 4x4......................8%Youth.............................5%Utility 2-wheel...............4%Side by Side .................2%Entry level .....................2%

What engine type is yournewest ATV?2-stroke.......................10%4-stroke.......................90%

What size is your newestATV?50-70cc.........................2%80-90cc.........................4%125-199cc ....................2%200-299cc ..................10%300-399cc ..................14%400-499cc ..................40%500-599cc ..................10%600cc ............................6%700cc +.......................16%

Which of these factorsinfluenced you mostwhen you bought yourATV?Mag test results..........48%Previous brand exp....41%Price............................32%Friend's recommend..27%Local dealer support ..19%Factory race teamresults ......................13%

Showroomavailability................12%

Dealer recommend.......8%Parent's recommend....6%Factory cont.program.....................4%

81% inlfuence theirfriends on what ATV theyshould buy

42% plan to buy an ATVin the next 12 months

Which brand do you planto buy?Honda .........................24%Suzuki .........................19%Yamaha.......................17%Polaris ...........................8%KTM ..............................7%Can-Am ........................6%Kawasaki ......................5%Xtreme .........................2%Bombardier...................1%Apex..............................1%Arctic Cat......................1%Undecided ....................9%

What type of ATV will youbuy?Sport 2-wheel.............55%Utility 4x4....................18%Sport 4x4....................10%Side by Side .................8%Utility 2 wheel ...............4%Youth.............................3%Entry level .....................2%

What type engine will ithave?2-stroke.........................6%4-stroke.......................81%Undecided ..................13%

What size will you buy?50-70cc.........................0%80-90cc.........................2%125-199cc ....................2%200-299cc ....................8%300-399cc ....................6%400-499cc ..................38%500-599cc ....................9%600-700cc ..................10%700cc +.......................17%Undecided ....................7%

How do you use yourATV(s)?Off-road fun riding......86%Racing.........................35%Hunt/fish/camp...........27%Farm vehicle ...............12%

In what type of terrain doyou ride on?Trails/forests ...............78%Mud/swamp ...............41%Farmland.....................40%Snow/ice.....................38%Sand dunes ................37%Desert .........................20%

How many of your familymembers also ride?1 ..................................21%2 ..................................22%3 ..................................18%4+................................30%None .............................9%

22% compete inorganized races

What type of racing doyou compete in?Motocross...................33%Cross Country/Harescrambles ...................21%Sand drags.................15%Mud bogs ...................12%Flattrack........................6%ATV pulls .......................6%Ice racing ......................4%Desert/Baja...................3%

82% own a pickup truck

What brand of pickup doyou own?Chevrolet ....................32%Ford.............................32%Dodge .........................15%Toyota ...........................9%GMC .............................5%Nissan...........................3%Mazda...........................2%Other .............................3%

What other vehicles doyou own?Car ..............................50%SUV.............................37%Mountain bike.............29%Motorcycle trailer........24%Off road motorcycle ...16%Travel trailer ................16%BMX bike ....................15%Street Motorcycle.......15%R/C Car.......................15%RV/Camper.................12%Snowmobile................12%Personal watercraft ......8%

PARTS &ACCESSORIES

What is your main sourceof information forpurchasing parts andaccessories?Ads in DW...................61%Catalogs .....................38%Internet........................38%Friends........................17%Bike shop....................15%Editorial in DW............15%Other magazines ..........6%At competitions ............2%Other ............................6%

Does your ATV dealergenerally stock the partsand accessories youwant to buy?Yes ..............................46%No ...............................54%

On an average, howmuch do you spend onparts and accessoriesfor your ATV eachmonth?$400+............................7%$300-$400 ....................8%$100-$200 ..................29%Less than $100...........56%

66% have you everpurchased products fromads in Dirt Wheels

57% have purchasednew exhaust pipes

If yes, what brand didyou buy?FMF.............................19%HMF............................12%Yoshimura.....................9%Big Gun.........................6%White Bros....................6%Pro Circuit.....................5%LRD...............................5%Toomey .........................4%DG.................................3%Dr. D..............................3%Alba...............................2%Curtis Sparks................2%Cobra ............................2%DMC..............................2%Paul Turner....................2%Trinity.............................2%Two Brothers ................2%SuperTrapp...................1%Aaen..............................1%CT .................................1%Eddie Sanders..............1%Hot Seat........................1%Other...........................10%

32% have purchased anexhaust silencer

If yes, what brand didyou buy?FMF.............................23%HMF............................13%White Bros....................8%Yoshimura.....................8%LRD...............................6%Toomey .........................5%Pro Circuit.....................4%Big Gun.........................3%DMC..............................2%Cobra ............................2%CT .................................2%Dr. D..............................2%SuperTrapp...................2%Two Brothers ................2%DG.................................1%Paul Turner....................1%Aaen..............................1%Alba...............................1%Pro Aluminum...............1%Other...........................10%

45% have purchasedhandlebars

If yes, what brand didyou buy?Renthal........................30%Answer/Pro Taper.......26%Tag ..............................12%Fasst .............................7%Fly .................................6%Tusk...............................2%909 ................................2%O'Neal ...........................2%DG.................................2%Sunline ..........................1%Other...........................10%

46% have purchasedsprockets

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you buy?Renthal........................37%SideWinder .................15%Primary Drive..............12%Sunstar .......................12%Sunline ..........................4%Tag ................................3%909 ................................3%Afam..............................1%Vortex............................1%Other...........................11%

48% have purchased achain

If yes, what brand didyou buy?D.I.D............................29%Renthal........................29%SideWinder ...................9%RK .................................9%Primary Drive ................7%Regina...........................3%EK .................................3%Sunline ..........................2%Tsubaki..........................2%KMC..............................1%Other .............................7%

66% have purchasedaftermarket grips

If yes, what brand didyou buy?Pro-Grip ......................21%Scott ...........................20%Renthal........................17%Oury ..............................6%O'Neal ...........................5%Smith.............................5%Answer..........................4%909 ................................3%ODI................................1%Other...........................19%

74% have purchased anair filter?

If yes, what brand didyou buy?K&N.............................62%Uni-Filter .....................13%Twin-Air .......................10%NoToil ............................2%DTI.................................1%Other...........................11%

65% have purchasedfront tires

If yes what brand did youbuy?ITP...............................34%Maxxis ........................27%Kenda............................7%Dunlop ..........................4%Carlisle ..........................4%SkatTrak .......................3%Sand Tires Unltd...........2%Goodyear......................2%AMS ..............................2%Greenball ......................2%Ohtsu ............................2%Bridgestone ..................1%

Pirelli..............................1%Other .............................9%

75% have purchasedrear tires

If yes, what brand didyou buy?ITP...............................34%Maxxis ........................25%Kenda............................7%Carlisle ..........................5%Skat Trak.......................4%Dunlop ..........................3%Goodyear......................2%AMS ..............................2%Sand Tires Unltd...........2%Greenball ......................2%Ohtsu ............................1%Bridgestone ..................1%Cheng Shin...................1%Duro Tire .......................1%Other...........................11%

55% have purchasedaftermarket wheels

If yes, what brand?ITP...............................49%Douglas.......................31%Hiper .............................6%OMF..............................2%Vision Wheel .................2%AMS ..............................1%Motosport Alloy............1%Super Grip ....................1%R.I.S. Design.................1%High Lifter .....................1%Other .............................5%

55% have purchasedbrake pads

If yes, what brand?EBC.............................44%Galfer ............................8%Tusk...............................8%Moose...........................7%DP/Dunlop ....................5%EPI.................................5%Streamline.....................5%Vesrah ...........................3%Braking..........................3%Carbon Loraine.............2%SBS...............................1%Other .............................8%

49% have purchasednerf bars?

If yes, what brad?Pro Amor ....................23%DG...............................22%AC...............................12%Tusk...............................8%IMS/Roll Design............5%Pro Aluminum...............3%Answer..........................2%Other...........................26%

What brand of 4-strokeoil do you use?Yamalube....................18%Hondaline ...................15%AMSOIL ......................12%

Castrol...........................8%Valvoline........................6%Maxima .........................5%Bel-Ray .........................5%Mobil 1..........................5%Kawasaki ......................3%Pennzoil ........................3%Motorex.........................2%Spectro .........................2%Motul.............................2%Panolin ..........................1%Silkolene .......................1%Quaker State ................1%Other...........................13%

What brand of 2-strokeoil do you use?Yamalube....................20%AMSOIL ......................13%Bel-Ray .........................9%Maxima .........................6%Pennzoil ........................6%Castrol...........................6%Hondaline......................6%Spectro .........................6%Motul.............................4%Kawasaki ......................2%Valvoline........................2%PJ1................................1%Other...........................18%

What brand of gearboxoil do you use?Yamalube....................18%AMSOIL ......................11%Castrol ........................10%Bel-Ray .........................9%HP-2..............................6%Mobil 1..........................4%Maxima .........................4%Pennzoil ........................3%Motul.............................3%Spectro .........................2%Silkolene .......................2%Motorex.........................2%Other...........................25%

34% have purchasedaftermarket graphics

If yes, what brand?One Industries ............22%Factory Effex ..............18%FMF...............................8%Alba...............................5%N-Style..........................5%Pro Curcuit....................4%Stock/OEM...................3%Decal Works .................2%Other...........................35%

28% have had theirsuspension modified

47% have modifiedtheir engine

RIDING GEAR

What is you main sourceof info for purchasingriding gear?Ads in DW...................46%Catalogs .....................36%

Internet........................26%Bike shop....................13%Friends........................11%Editorial in DW..............8%Other mags...................3%At competitions ............2%Other .............................7%

Where do you purchasethe majority of yourriding gear?Internet........................33%Local dealer................29%Mail order catalog ......28%Ads in DW...................11%ATV shop ....................10%

How much do you spendon riding gear andapparel during the year?$1200-$1500 ................2%$1000-$1200 ................2%$800-$1000 ..................4%$600-$800 ....................9%$400-$600 ..................27%$250-$400 ..................12%$250 or less................49%

97% have purchased ahelmet

If yes, what brand?HJC.............................23%Thor.............................12%Bell ..............................11%Fox ................................9%O'Neal ...........................7%Fly .................................5%Shoei.............................5%KBC...............................4%One Industries ..............3%Answer..........................2%ARC...............................2%MSR..............................2%Troy Lee ........................2%AXO...............................2%SixSixOne .....................2%Arai................................1%M2R ..............................1%One ...............................1%Ocelot ...........................1%Hondaline......................1%Other ..........................20%

93% have purchasedgoggles

If yes, what brand?Scott ...........................47%Oakley.........................20%Smith...........................15%Thor.............................13%Spy..............................11%Fox..............................10%Answer..........................4%Pro Grip ........................3%Utopia ...........................2%Fly .................................1%Other .............................5%

89% have purchasedgloves

If yes, what brand?Fox..............................33%Thor.............................20%Shift...............................9%Answer..........................7%O'Neal ...........................7%Fly .................................6%MSR..............................5%No Fear .........................4%AXO...............................3%Troy Lee ........................3%Pro Grip ........................2%SixSixOne .....................2%ARC...............................2%Four...............................1%Ocelot ...........................1%Other...........................14%

64% have purchasedboots

If yes, what brand?Alpinestars..................18%Fox..............................17%Thor.............................17%O'Neal.........................14%Answer..........................5%ARC...............................4%AXO...............................4%Gaerne ..........................2%Sidi ................................2%Fly .................................2%MSR..............................2%SixSixOne .....................2%Berik..............................1%Ocelot ...........................1%Other .............................8%

67% have purchasedriding pants

If yes, what brand?Thor.............................23%Fox..............................19%Shift.............................11%Answer........................10%O'Neal ...........................8%Fly .................................6%MSR..............................5%ARC...............................3%No Fear .........................3%Troy Lee ........................2%AXO...............................2%Other .............................7%

25% have purchasedshoulder pads

If yes, what brand?Fox..............................29%Thor.............................26%Answer..........................8%O'Neal ...........................7%SixSixOne .....................6%AXO...............................3%Fly .................................3%Acerbis..........................2%No Fear .........................2%MSR..............................2%ARC...............................1%EVS ...............................1%Troy Lee ........................1%Other .............................8%

16 www.dirtwheelsmag.com





1/6 page ..........$860 995..........$805 955 ..........$735 835 .............$640 7903-inch ..............$800 925..........$740 865 ..........$675 795 ............$590 7152-inch ..............$595 696..........$550 650 ..........$505 605 ............$440 5401-inch ..............$390 490..........$360 460 ..........$335 435 ............$290 390Word ads: $2.00 per word, with $54.00 min.To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355







BLACK & WHITE 1X 3X 6X 12X1 Page....................................$5735 .............$5610................$5360................$50802/3 ............................................4610 ...............4475..................4275..................40651/2 ............................................3560 ...............3475..................3320..................31301/3 ............................................2560 ...............2485..................2375..................22501/4 ............................................1990 ...............1960..................1870..................17751/6 ............................................1475 ...............1395..................1320..................1250BLACK & ONE COLOR1 Page....................................$7295 .............$6975............... $6700................$63252/3 ............................................6190 ...............5915..................5700..................53701/2 ............................................4870 ...............4660..................4485..................42151/3 ............................................3915 ...............3660..................3540..................3325FOUR-COLOR1 Page..................................$10120 ............ $9615................$9105................$85502/3 ............................................8605 ...............8175..................7730..................73051/2 ............................................7675 ...............7295..................6900..................65251/3 ............................................6670 ...............6340..................5975..................5685


BLACK & WHITE 1X 3X 6X 12X1 Page....................................$4270 .............$4115................$4010............$38252/3 ............................................3395 ...............3295..................3225..............30451/2 ............................................2655 ...............2560..................2485..............23651/3 ............................................1780 ...............1705..................1680..............16101/4 ............................................1415 ...............1395..................1355..............12951/6 ............................................1050 ...............1020....................995................940BLACK & ONE COLOR1 Page....................................$5870 .............$5645............... $5440............$51702/3 ............................................4985 ...............4790..................4625..............44051/2 ............................................4030 ...............3895..................3760..............35651/3 ............................................3360 ...............3190..................3115..............2965FOUR-COLOR1 Page....................................$8175 ............ $7840................$7580............$70552/3 ............................................7350 ...............7085..................6830..............64601/2 ............................................6525 ...............6270..................6070..............57001/3 ............................................5615 ...............5415..................5235..............5130


September 2009 ........................6/10/09....................6/17/09..................8/006/09October 2009.............................7/10/09....................7/17/09....................9/03/09November 2009 .........................8/11/09....................8/18/09..................10/01/09December 2009 .........................9/10/09....................9/17/09..................11/05/09January 2010...........................10/12/09..................10/19/09..................12/13/09February 2010 .........................11/10/09..................11/17/09................1/07/2010March 2010..............................12/10/09..................12/17/09................2/04/2010







www.dirtwheelsmag.com 17



AT

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known for being at the upper level of off-road enthusiasts. They aren’t contentwith stock and are constantly upgradingtheir machines for that extra bit ofperformance. Whether it’s for the trails,sand dunes, mud bogs or race tracks,they turn to ATV Action to learn whatproducts work. Now in its 26th season,ATV Action still provides a great mediavalue with a direct link to the mostdynamic group of spending enthusiastsin the sport.

UTV Action is a separate magazine initself that’s packed inside the pages ofATV Action every month! Side-by-sideAll-terrain-Vehicles are the fastestgrowing segment of the sport and UTVAction reaches more of those enthusiaststhan any other UTV magazine. Themagazine is catered strictly to them andprovides info on all of the hottest newhardware. It offers a special bonus thatmakes ATV Action and even betterbargain for both ATV and UTVadvertisers.

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QUICK FACTS:• TOTAL READERSHIP OF OVER 150,000• READERS OWN AN AVERAGE OF TWO ATVs• 48% OWN A SPORT/HIGH PERFORMANCE ATV• READERS SPEND OVER $70 MILLION A YEAR

ON PARTS & ACCESSORIES• 69% PURCHASED PARTS AND ACCESSORIES

FROM ADS IN ATV ACTION

18 www.atvaction.net


PROFILE

Gender?Male ............................95%Female ..........................5%

Ageunder 12 .......................0%12-15.............................1%16-20.............................8%21-24.............................6%25-29...........................14%30-39...........................28%40-49...........................23%50+..............................19%

62% are married

What is your total yearlyhousehold income?Under $30k.................18%$30k-$50k...................26%$50k-$70k...................25%$70k-$90k...................16%$90k-$120k...................4%$120k-$150k ................7%$150k+..........................4%

If you are over 18, whatis your level ofeducation?High school grad........69%Attending college .........7%College grad...............24%

What othersports/activites do youparticipate in?Camping .....................62%Fishing ........................47%Hunting .......................37%Truck offroading .........37%Boating .......................29%off-road Motorcycleriding........................24%

Snowmobiling.............24%Mountain biking..........19%Jet skiing ....................10%Snow Skiing..................8%Running.........................8%Snowboarding ..............6%

60% own a video gamesystem

What type do you own?Playstation 1, 2...........41%X Box ..........................16%Use computer.............14%Playstation 3...............10%Nintendo Wii .................9%Xbox 360 ......................7%Sega..............................2%Dreamcast ....................1%

How many video gamesdo you purchase a year?10+..............................10%6-9...............................10%3-5...............................31%1-2...............................27%None ...........................22%

VEHICLEOWNERSHIP

How many peoplebesides yourself lookthrough your copy of 4-Wheel ATV Action?1 ..................................30%2 ..................................25%3 ..................................24%5+................................12%4 ....................................9%

100% own an ATV

How many ATV's do youown?2 ..................................38%1 ..................................29%3 ..................................20%4+................................13%

What year is yournewest ATV?2007............................27%2006............................20%2008............................19%2005..............................9%2004..............................8%2003 or earlier ............18%

What brand is yournewest ATV owned?Yamaha.......................42%Polaris .........................15%Honda .........................12%Kawasaki ....................10%Suzuki .........................10%Arctic Cat......................5%Can-Am ........................5%E-Ton.............................1%

What type is your newestATV?High perform 2WD.....30%Utility 4x4....................30%Sport 2WD..................14%Sport 4x4....................10%Side by Side .................7%Sport/Utility 2WD .........4%Youth.............................4%Utility 2WD....................1%Entry-Level....................1%

What engine type is yournewest ATV?4-stroke.......................89%2-stroke.......................11%

What size is your newestATV?400-495cc ..................30%600cc-700cc ..............30%300-350cc ..................12%500-595cc ....................9%200-250cc ....................7%705cc-1000cc ..............7%80-90cc.........................2%50-70cc.........................1%125-185cc ....................1%

Which of these factorsinfluenced you mostwhen you brought yourATV?Mag test results..........41%Previous brand exp....40%Price............................22%

Friend's recommend..20%Dealer support............12%Showroom avail............9%Factory race results......5%Dealershiprecommend...............5%

Parent's recommend....1%

Do you influence yourfriends on what ATV theyshould buy?Yes .............................84%No ...............................16%

63% plan to buy an ATVin the next 12 months

What brand do you planto buy?Yahama.......................41%Polaris .........................16%Honda .........................14%Suzuki ...........................8%Can-Am ........................6%KTM ..............................6%Kawasaki ......................4%Arctic Cat......................2%Kymco...........................2%AlphaSports..................0%Other .............................2%

What type of machinewill you buy?High perform 2WD.....39%Sport 4x4....................19%Utility 4x4....................17%Side by Side ...............15%Sport 2WD....................7%Utility 2WD....................2%Youth.............................2%

What type of engine willit have?4-stroke.......................96%2-stroke.........................4%

What size will you buy?400-495cc ..................35%600-700cc ..................30%500-595cc ..................13%200-250cc ....................9%705cc-1000cc ..............9%80-90cc.........................2%300-350cc ....................2%

How do you use yourATV(s)?Off road fun riding ......87%Hunt/fish/camp...........29%Racing.........................16%Other work vehicle .....13%Farm vehicle .................3%

What types of terrain doyou ride on?Trails/forests ...............92%Mud/swamp ...............39%Farmland.....................32%Snow/ice.....................28%Sand dunes ................27%Desert .........................13%

How many of your familymembers also ride?2 ..................................25%3 ..................................25%4+................................22%None ...........................16%1 ..................................13%

17% compete inorganized races

What type of racing doyou compete in?Cross Country/Harescrambles ...................38%Motocross...................24%ATV pulls.....................14%Mud bogs ...................14%Flattrack........................5%Desert/baja ...................5%

79% own a pickup truck

What brand pickup truckdo you own?Chevrolet ....................32%Ford.............................28%Dodge .........................16%Toyota .........................10%Nissan...........................4%GMC .............................4%Other .............................3%Mazda...........................1%

What other vehicles doyou own?Car ..............................59%SUV.............................41%Motorcycle trailer........29%Mountain bike.............28%Street motorcycle.......20%RC car.........................16%Off -road motorcycle..13%Snowmobile................13%RV/Camper.................11%Travel trailer ................10%Personal watercraft ......9%BMX bike ......................8%


What is your main sourceof information forpurchasing parts andaccessories?Catalogs .....................53%Ads in ATV ..................49%Editorial in ATV ...........25%Other magazines ........16%Friends........................11%Bike shop....................11%At competitions ............3%Other...........................15%

Where do you purchasethe majority of your partsand accessories?Mail order....................34%Local motorcycledealer.......................33%

internet........................28%Local accessoriesshop.........................20%

Ads in ATV ....................8%

Does your ATV dealerstock the parts andaccessories you want tobuy?No ...............................56%Yes ..............................44%

On an average, howmuch do you spend onparts and accessoriesfor you ATV each month?Less than $100...........47%$100-$200 ..................28%$200-$300 ..................18%$300-$400 ....................5%$400+............................1%

69% have you everpurchased products fromads in ATV Action

55% have bought anaftermarket exhaust pipe

If yes, what brand?FMF.............................23%HMF............................13%White Bros. ...................8%Dr.D ...............................6%Pro Circuit.....................6%SuperTrapp...................5%Yoshimura.....................5%CT .................................3%DG.................................3%LRD...............................3%Paul Turner....................3%Toomey .........................3%Stock.............................3%Aaen..............................2%Alba...............................2%Big Gun.........................2%Cobra ............................2%Curtis Sparks................2%Hot Seat........................2%Two brothers.................2%Other .............................3%

59% have purchased anaftermarket exhaustsilencer

If yes, what brand?FMF ............................23%HMF............................13%Dr. D............................10%Pro Circuit.....................8%White Bros....................8%Yoshimura.....................8%CT .................................5%Aaen..............................3%Big Gun.........................3%CRD ..............................3%Curtis Sparks................3%Hot Seat........................3%Paul Turner....................3%SuperTrapp ..................3%Toomey .........................3%Two Brothers ................3%Other .............................5%

43% have you boughtaftermarket handlebars

If yes, what brand?Renthal........................27%Pro Taper ....................18%Tag ..............................14%Fasst .............................8%Fly .................................6%FMF...............................4%O'Neal ...........................4%DG.................................2%Sunline ..........................2%Tusk...............................2%Stock.............................2%Other...........................10%

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aftermarket sprocket

If yes, what brand?Renthal........................30%SideWinder .................25%Sunstar .......................18%Sunline ........................13%Primary Drive ................8%Stock.............................3%Other .............................5%

41% have purchased anaftermarket chain

Aftermarket chainpurchased?D.I.D. ...........................23%Renthal........................21%SideWinder .................15%RK ...............................10%EK .................................8%Primary Drive ................8%KMC..............................3%Regina...........................3%Sunline ..........................3%Tsubaki..........................3%Other .............................5%

68% have purchasedaftermarket grips

If yes, what brand?Scott ...........................23%Pro-Grip ......................19%Renthal........................14%909 ................................5%Smith.............................5%O'Neal ...........................4%Oury ..............................4%Stock.............................4%Answer..........................1%FMF...............................1%Sunline ..........................1%Other...........................22%

83% have purchased anaftermarket air filter

If yes, what brand?K&N.............................56%Uni-Filter .....................16%Twin-Air .......................11%Stock.............................5%FMF...............................4%No Toil ...........................3%PC Ready .....................1%Other .............................4%

72% have purchasedaftermarket front tires

If yes, what brand?ITP...............................30%Maxxis ........................29%Dunlop ..........................8%Pirelli..............................6%Carlisle ..........................4%

Kenda............................4%AMS ..............................3%Cheng Shin...................3%Sand Tires Unltd. ........3%Bridgestone ..................1%Goodyear......................1%Greenball ......................1%Kings.............................1%Ohtsu ............................1%Stock ............................1%Other .............................5%

80% have purchasedaftermarket rear tires

If yes, what brand?Maxxis ........................34%ITP...............................32%Dunlop ........................11%Carlisle ..........................6%Pirelli..............................6%Sand Tires unltd. ..........5%Kenda............................4%Greenball ......................3%AMS ..............................1%Bridgestone ..................1%Cheng Shin...................1%Goodyear......................1%Kings.............................1%Ohtsu ............................1%Skat Trak.......................1%Stock.............................1%Other .............................6%

How many pairs of tiresdo you buy a year?1 ..................................62%2 ..................................23%3 ....................................8%5+..................................4%4 ....................................3%

58% have purchasedaftermarket wheels

If yes what brand?ITP...............................53%Douglas.......................33%Hiper .............................4%OMF..............................4%Stock.............................2%Other .............................5%

57% have purchasedbrake pads for their ATV

If yes, what brand?EBC.............................44%Stock...........................10%Galfer ............................6%Tusk...............................6%Vesrah ...........................6%SBS...............................4%Streamline.....................4%DP/Dunlop ....................2%Ferodo...........................2%Moose...........................2%Other...........................15%

32% have purchasednerf bars for their ATV

If yes, what brand?AC...............................21%DG...............................21%Pro Amor ....................15%Tusk.............................12%IMS/Roll Design............6%Stock.............................6%Pro Aluminum...............3%Other...........................18%

What brand of 4-strokeoil do you use?Yamalube....................28%Castrol ........................14%Hondaline ...................13%Amsoil ...........................8%Kawasaki ......................5%Maxima .........................5%Bel-Ray .........................4%Mobil 1..........................4%Valvoline........................4%Pennzoil ........................3%Spectro .........................3%Stock.............................3%Motorex.........................1%Motul.............................1%Quaker State ................1%Other...........................20%

What brand of 2-strokeoil do you use?Yamalube....................21%Amsoil .........................14%Bel-ray ........................12%Castrol ........................10%Maxima .........................7%Spectro .........................7%Hondaline......................5%Kawasaki ......................2%Pennzoil ........................2%Other...........................19%

What brand gearbox oildo you use?Yamalube....................28%Castrol ........................10%Amsoil ...........................9%Bel-Ray .........................7%Maxima .........................7%Spectro .........................4%HP-2..............................3%Mobil 1..........................3%Pennzoil ........................3%Motorex.........................1%Motul.............................1%Silkolene .......................1%Other...........................22%

24% have purchasedaftermarket graphics

If yes, what brand?Factory Effex ..............22%Alba.............................17%Decal Works ...............17%One Industries ............17%Pro Circuit...................17%FMF...............................6%N-Style..........................6%

29% have modifiedsuspension

41% have modified yourengines

RIDING GEAR

What is your main sourceof info for purchasingriding gear?Catalogs .....................46%Ads in ATV ..................44%Editorial in ATV ...........20%Other...........................19%Other mags.................14%Bike shop....................14%Friends..........................8%At competitions ............4%

Where do you purchasethe majority of your partsand accessories?Mail order....................29%ATV dealer ..................28%Internet........................25%ATV shop ....................13%Ads in ATV ....................9%

96% have purchaseda helmet

If yes, what brand?HJC.............................27%Fox..............................16%Bell ..............................10%KBC...............................9%Thor...............................9%Fly .................................6%Arai................................5%Shoei.............................5%Answer..........................3%O'Neal ...........................3%One Industries ..............3%AXO...............................3%Four...............................1%Hondaline......................1%M2R ..............................1%MSR..............................1%Suomy...........................1%SixSixOne .....................1%Troy Lee ........................1%Xtreme...........................1%Other...........................15%

95% have purchasedgoggles

If yes, what brand?Scott ...........................63%Oakley.........................14%Smith...........................14%Fox..............................10%Spy................................6%Pro Grip ........................5%Thor...............................5%Utopia ...........................3%Other ..........................10%

90% have bought gloves

If yes, what brand?Fox..............................34%Thor.............................19%O'Neal.........................11%Shift.............................11%MSR..............................9%Answer..........................6%AXO...............................5%Troy Lee ........................5%Fly .................................4%ARC...............................3%SixSixOne .....................3%Acerbis..........................1%No Fear .........................1%Pro Grip ........................1%Other...........................20%

70% have bought boots

If yes, what brand?Alpinestars..................29%Fox..............................18%Thor.............................10%O'Neal ...........................8%ARC...............................5%Answer..........................3%Fly .................................3%Ocelot ...........................3%None .............................3%Gaerne ..........................2%MSR..............................2%Other...........................15%

64% have bought ridingpants

If yes, what brand?Fox..............................19%Thor.............................17%O'Neal.........................11%Answer..........................8%MSR..............................7%Troy Lee ........................7%Shift...............................6%Fly .................................4%ARC...............................3%Four...............................3%No Fear .........................3%AXO...............................1%Ocelot ...........................1%None .............................1%Other .............................8%

34% have boughtshoulder padsIf yes, what brand?Fox..............................27%MSR............................18%SixSixOne ...................18%Thor.............................14%Answer..........................5%EVS ...............................5%Fly .................................5%Shift...............................5%Other .............................5%






1/6 page ..........$485 635..........$450 600 ..........$410 560 ............$355 5053-inch ..............$435 560..........$405 530 ..........$365 490 ............$320 4452-inch ..............$310 410..........$285 385 ..........$265 365 ............$230 3301-inch ...............$250 350..........$230 330 ..........$210 310 ............$185 285Word ads: $2.00 per word, with $54.00 min.To reserve space, send copy and remittance to: SHOWCASE ADVERTISING,ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355



BLACK & WHITE 1X 3X 6X 12X1 Page....................................$2180 .............$2100................$2015 ............$19452/3 ............................................1695 ...............1630..................1575 ..............15201/2 ............................................1345 ...............1295..................1245 ..............11951/3 ..............................................920 .................875....................845 ................8151/4 ..............................................775 .................740....................720 ................6801/6 ..............................................570 .................555....................520 ................510BLACK & ONE COLOR1 Page....................................$3105 .............$3080............... $2995 ............$29202/3 ............................................2650 ...............2625..................2535 ..............24951/2 ............................................2335 ...............2325..................2250 ..............22001/3 ............................................1870 ...............1860..................1795 ..............1760FOUR-COLOR1 Page....................................$3925 ............ $3860................$3740 ............$36502/3 ............................................3490 ...............3415..................3320 ..............32551/2 ............................................3140 ...............3080..................2995 ..............29351/3 ............................................2695 ...............2660..................2570 ..............2525

--- SPACE MATERIAL ON-SALECOVER DATE DEADLINE* DEADLINE** DATEJanuary 2009...........................10/21/08..................10/28/08..................12/18/08February 2009 .........................11/19/08..................11/26/08....................1/22/09March 2009..............................12/19/08..................12/30/08....................2/19/09April 2009 ..................................1/22/09....................1/29/09....................3/19/09May 2009....................................2/20/09....................2/27/09....................4/23/09June 2009 ..................................3/23/09....................3/30/09....................5/21/09July 2009 ...................................4/20/09....................4/27/09....................6/18/09August 2009 ..............................5/20/09....................5/28/09....................7/16/09









BLACK & WHITE 1X 3X 6X 12X1 Page....................................$3040 .............$2940................$2840................$27152/3 ............................................2430 ...............2355..................2310..................21601/2 ............................................1920 ...............1860..................1780..................17001/3 ............................................1365 ...............1335..................1270..................12101/4 ............................................1070 ...............1025....................995....................9451/6 ..............................................755 .................720....................695....................660BLACK & ONE COLOR1 Page....................................$3830 .............$3695............... $3570 ................$34252/3 ............................................3250 ...............3145..................3035 ..................29201/2 ............................................2760 ...............2670..................2585 ..................24501/3 ............................................2180 ...............2105..................2035 ..................1960FOUR-COLOR1 Page....................................$4905 ............ $4755................$4595................$44202/3 ............................................4320 ...............4170..................4030..................38951/2 ............................................3830 ...............3695..................3570..................34251/3 ............................................3260 ...............3195..................3080..................2940

GENERAL ADVERTISING RATES COVERS & POSITIONSNon-cancelable after 30 days before closing. Covers full-page only.Orders for covers other than full-color cannot be confirmed beforeclosing date. Other guaranteed position, when available, add 15%.Publisher reserves the right to give better position than specified in theorder at no increase in rate.






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TTHHEE LLAARRGGEESSTT,, FFAASSTTEESSTT--GGRROOWWIINNGG UUTTVV TTIITTLLEE IINN TTHHEE WWOORRLLDD!!



Entrepreneurs dream abouta market as profitable,dynamic, and growing asexplosively as the current UTVsegment. This market isexperiencing dramatic increasesin UTV production from all of themanufacturers and aggressive new introductions ofnew models like Kawasaki’s new TREX and Honda’s Big Red. Thefastest growing segment of this explosive UTV market are thecompanies manufacturing the “gotta have” aftermarket parts forthese vehicles. But how do you reach the enthusiasts that arespending millions of dollars to customize and improve theperformance of their new UTV’s? ATV Action and UTV Action! Everymonthly issue of ATV Action has a special thirty-six page UTV Actionmagazine bound into the center spread. ATV Action’s 24-year history and penetration on thousands ofnewsstands across the United States makes UTV Action the largestcirculation UTV magazine in the world. The latest newsstand salesshow a 20% and greater increase over previous issues.

UTV Action has low introductory pricing for ads containing 90%UTV product and all the side-by-side ads will appear in the body ofUTV Action. Covers are still available! Reach the side-by-side marketinexpensively and profitably with an ad campaign or free publicity inthe pages of product-heavy UTV editorial. For more information ask forRobert Rex, 661-367-2109, or e-mail us at [email protected].

1X 3X 6X 12X1 page ....................................$1,820 ..............................$1,760........................$1,700 ..................................$1,550 2/3...........................................$1,430 .............................$1,390 .......................$1,345 .................................$1,200 1/2...........................................$1,220 ............................. $1,180 .....................$1,140 .................................$1,000 1/3...........................................$910 ................................$880 ..........................$850 ....................................$8251/4...........................................$770 ................................$750 ..........................$725 ....................................$700 1/6...........................................$580 ................................$560 ..........................$545 ....................................$505BLACK & WIHTE 1X 3X 6X 12X1 page ....................................$1,100 ..............................$1,070........................$1,035..................................$1,000 2/3...........................................$880 .................................$850...........................$820.....................................$800 1/2...........................................$735 .................................$710...........................$690.....................................$670 1/3...........................................$555 .................................$535...........................$520.....................................$5001/4...........................................$460 .................................$450...........................$440.....................................$425 1/6...........................................$360 .................................$340...........................$330.....................................$320

MAIL ORDER ADVERTISING RATESFOUR COLOR



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QUICK FACTS:• TOTAL READERSHIP OF OVER 110,000• 60% COMPETE IN RACING• READERS OWN AN AVERAGE OF 4 R/C CARS• READERS PURCHASE AN AVERAGE OF

3 R/C CARS PER YEAR• AVERAGE READER SPENDS OVER $1,400

A YEAR ON PARTS & ACCESSORIES

In its 11th year, R/C Car Magazine hasquickly become one of the most talkedabout and most respected RC titles inthe US. Unparalleled growth in 2008came as the result of thorough andhonest product reviews, informative anduseful How-To articles, and in-depthproduct spotlights written by an editorialstaff that’s truly invested in the hobby aslife-long racers and not just asenthusiasts. The result is a magazine inwhich our readers trust and believe.

R/C Car’s editorial strength is provenin by our reader’s survey results. Whenpurchasing product, 50% of R/C Car’sreaders list R/C Car magazine testresults as their number-one influencingfactor, while 70% use R/C Car as theirmain source for information whenpurchasing parts and accessories. R/CCar’s product reviews are widelyrespected by readers as the mostmeticulous, honest, and exhaustive inthe industry, making a review of yourproduct more valuable than just extrapage space.

Advertising in R/C Car brings ouradvertisers exceptional opportunities toreach their target demographics as well.Advertisements in R/C Car have anoverwhelming influence: 87% of ourreaders have purchased products due toan ad they saw in R/C Car, while half ofR/C Car’s readers own five or more RCvehicles.

Momentum is on our side in 2009 asR/C Car continues to grow and changethe RC industry’s perception of what aproduct review-based magazine can be.R/C Car looks forward to working withyou and your company to help youincrease your sales.

24 www.rc-car.com


READER PROFILE

Average 3 readers per copy

What is your gender?Male ............................99%Female ..........................1%

Are you married?Yes ..............................57%No ...............................43%

What is your age?10-12.............................2%13-15.............................6%16-19.............................6%20-24.............................4%25-29...........................10%30-34...........................17%35-39...........................17%40-44...........................14%45-49.............................7%50-54.............................7%55+..............................10%

What is your total yearlyhousehold income?$150k+..........................9%$120k-$149k ..............14%$90k-$119k ................14%$70k-$89k...................15%$50k-$69k...................21%$30k-$49k...................15%Under $29k.................12%

What is your highestlevel of education?High school grad........47%Some college..............32%College grad ...............13%Masters.........................8%PhD ...............................0%

How many yrs. have youbeen in the R/C hobby?1-2...............................20%2-5...............................22%5-10.............................20%10-15.............................8%15+..............................31%

Do you compete inorganized races?Yes ..............................51%No ...............................49%

If yes, what type ofracing do you competein?On road.......................30%Off road.......................70%

How often do youcompete per year?50+ times......................7%40-50 times ..................7%30-40 times ................10%20-30 times ................22%10-20 times ................31%less then 10 ................23%

Does anyone else in yourhousehold race?Yes ..............................16%No ...............................84%

What othersports/activities do youparticipate in?BMX riding....................9%ATV riding ...................23%Truck off roading ........18%Mountain biking..........23%Dirt Bike riding............19%Snowboarding ............10%

How many hrs. per weekare you on the internet?20+..............................16%20-15...........................13%15-10...........................14%10-5.............................22%less than 5 ..................35%

How often do you look atR/C related websites?Everyday.....................80%Once a week ..............26%Every other day ..........17%2 times a week ...........14%

Have you ever purchaseda product over the net?Yes ..............................79%No ...............................21%

How often do you buyR/C Car magazine?1-4 issues .....................7%5-8 issues ...................15%9-12 issues .................24%subscribe ....................54%

How many people besideyourself look throughyour copy of R/C Car?1 ..................................19%2 ..................................24%3 ..................................41%4 ....................................8%5 ....................................7%6+..................................1%

R/C CAR OWNERSHIP

Do you own an R/C Car?yes ............................100%no..................................0%

How many R/C Cars doyou own?1 ....................................8%2 ..................................17%3 ..................................16%4 ....................................9%5+................................48%

What brand(s) of R/C Cardo you own?Traxxas ......................53%Associated..................48%Team Losi ...................48%HPI ..............................37%Kyosho........................28%Tamiya.........................20%OFNA..........................18%DuraTrax .....................10%Hot Bodies....................7%Mugen Seiki..................6%Xray...............................5%XTM...............................4%CEN...............................2%MRC/Academy.............2%

Schumacher .................2%Serpent .........................2%Yokomo.........................2%GS Racing ....................1%Other...........................29%

How many R/C vehiclesof the following do youown?Monster truck nitro.....83%Off road buggy nitro...81%Racing truck elec .......74%Racing truck nitro.......53%Monster truck elec .....42%Touring car elec..........40%Off road buggy elec ...32%Micro Electrics............27%Touring car nitro .........18%1/8 scale on road .......13%1/5 and 1/4 scale gas 11%

What type of motor doyou own?Stock...........................53%Modified......................37%Brushless....................36%

What brand of batteriesdo you use?Team Orion .................23%Max Amps ..................20%Checkpoint .................18%Trinity...........................14%DuraTrax .....................13%Dynamite.....................12%Reedy............................9%Integy ............................5%SMC..............................4%Other...........................49%

What type of cells?NiMH...........................65%NiCad..........................31%Li-Po ...........................26%Li-Ion.............................3%

What type of pack?Sport ...........................61%Matched Cells ............39%

What brand of electricalconnectors do you use?Deans..........................50%JST .............................28%Traxxas ......................22%

What brand of chargerdo you use?Dynamite.....................35%DuraTrax .....................27%MRC............................13%Novak............................5%LRP ...............................5%Tekin..............................3%Checkpoint ...................2%Integy ............................2%Team Orion ...................2%Competition Electronics.................1%

Reedy............................1%Futaba...........................1%Other .............................2%

What brand ofdischarger do you use?Competition Electronics.................1%

Deans............................4%Dynamite.....................11%

Homemade.................10%Integy ............................6%Reedy............................2%Team Orion ...................3%Much More ...................1%Trinity.............................4%Other...........................59%

What brand of motorspray do you use?Duratrax ......................12%Dynamite.....................18%HPI ................................7%Performance Plus.........7%Checkpoint ...................4%Team Orion ...................3%Trinity...........................21%Other...........................30%

What brand of nitroengine do you use?O.S. Engine.................31%Novarossi....................18%HPI ..............................10%Picco/Trinity ..................9%Dynamite.......................8%XTM...............................5%Thunder Tiger ...............4%Kyosho..........................3%Werks ............................3%Rossi .............................2%RB .................................2%Fantom..........................1%Sirio...............................1%Nija ................................1%GRP ..............................1%Other...........................34%

What size is yourengine?.21 ...............................33%.28 ...............................21%.18 ...............................19%.15 ...............................16%.12 ...............................12%.30 .................................7%.24 .................................5%Other...........................23%

What brand of fuel doyou use?Traxxas........................24%Sidewinder..................18%O'Donnell ....................16%Byron ..........................14%Blue Thunder..............11%Trinity.............................6%Dynamite.......................6%HPI ................................2%White Lightning ............2%Werks ............................2%

What brand of glow plugto you use?O.S. Engine.................36%Other...........................22%McCoy ........................22%Dynamite.....................12%O'Donnell ....................10%Novarossi......................4%Racers Edge.................4%

If you use a starter box,what brand is it?OFNA..........................30%Associated....................9%Duratrax ........................5%Dynamite.......................6%

Integy ............................1%Kyosho..........................2%Serpent .........................1%Mugen...........................2%Losi .............................11%Other...........................35%

R/C CAR PURCHASEPLANS

Which of these factorsinfluenced you mostwhen you bought yourR/C Car?Mag test results..........50%Previous brand exp....31%Hobby shop ...............28%Price............................27%Friend's recommend.............21%

Factory race team........8%

How many R/C vehiclesdo you plan to purchasethis coming year?1 ..................................27%2 ..................................24%3+................................19%None .............................6%Undecided ..................24%

If yes, what type?Nitro ............................50%Electric ........................39%Undecided ..................20%

What kind will you buy?Off road buggy ...........32%Monster truck .............27%Truggy.........................25%Racing truck ...............18%Undecided ..................18%Touring car..................16%Micro.............................9%Pan Car.........................6%

What type?4 wheel drive ..............77%2 wheel drive ..............31%

What brand(s) do youplan to buy?Associated..................34%Traxxas........................30%Team Losi ...................28%HPI ..............................26%Kyosho........................13%Tamiya.........................11%OFNA ............................9%Hot Bodies....................6%Mugen Seiki..................5%Schumacher .................4%X Ray ............................4%DuraTrax .......................2%CEN...............................2%Serpent .........................2%Yokomo.........................1%XTM...............................1%Other...........................12%

How often do youpurchase a new R/C Caror truck? 1-3 months ...................8%3-6 months .................18%6-9 months .................16%Once a year ................28%More than a year ........29%

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Readers spend anaverage of $1,470 a yearon parts andaccessories

What is your main sourceof information forpurchasing parts andaccessories?R/C Car mag ..............70%Hobby shop................41%Internet........................39%Catalogs .....................15%Other mags.................15%At races ......................14%

58% have purchasedproducts from ads inR/C Car

Where do you purchasethe majority of yourreplacement parts, hop-up parts and acessories?From local hobby shop .............68%

On the internet ...........36%Mail order....................34%

Have you ever purchasedproducts because of anad you saw in RC Car?Yes ..............................90%No ...............................10%

Does your hobby shopgenerally stock theproducts you want tobuy?Yes ..............................66%No ...............................34%

What brand of pipe doyou use?stock ...........................36%Jammin .......................16%Associated....................9%O.S. Engine...................5%Dynamite.......................5%Werks ............................4%Picco.............................3%CVEC ............................2%Ninja..............................2%Novarossi......................2%Other...........................24%

What brand speedcontrol do you use?Novak..........................39%LRP .............................11%Futaba.........................11%Duratrax ......................10%Tekin..............................7%Hitec..............................5%Dynamite.......................3%Mechanical ...................1%GM Racing....................1%Hara ..............................1%Other...........................37%

What brand of servo doyou use?Futaba.........................37%Airtronics.....................35%

JR................................23%Hitec............................18%KO...............................10%Ace Hobby....................3%

What brand ofturnbuckles do you use?Stock...........................51%Lunsford......................26%Team Associated........19%Other...........................15%Team Losi ...................11%HPI ..............................10%

What brand of radio doyou use?Spektrum....................32%Futaba.........................30%Airtronics.....................23%Traxxas........................21%JR................................15%Hitec..............................8%KO.................................2%Nomadio .......................1%Other .............................6%

What type?2.4 GHZ ......................50%FM...............................42%AM...............................22%PCM..............................4%

Do you use rechargeablebatteries in your radio?Yes ..............................45%No ...............................55%

If yes what type?NiMH...........................60%NiCad..........................19%Li-Po ...........................21%Li-Ion.............................0%

What brand of wheels doyou use?Pro-Line ......................59%Stock...........................34%Team Losi ...................22%Traxxas........................22%HPI ..............................18%Associated..................14%RPM..............................7%Panther .........................5%Tamiya...........................3%Yokomo.........................1%TRC...............................1%Other...........................17%

What brand of tires doyou use?Pro-Line ......................74%Stock .........................35%Team Losi ...................26%Traxxas........................25%Panther .......................14%Jaco ..............................8%GRP ..............................6%Kyosho..........................4%OFNA ............................3%Werks ............................3%Yokomo.........................3%Sorex.............................2%Other...........................21%

What brand of tire gluedo you use?Team Losi ...................25%Pro-Line ......................22%

Zap..............................18%Great Planes...............14%Associated....................9%Dynamite.......................8%Trinity.............................2%Fusion ...........................1%Other...........................28%

What brand of tools doyou use?Team Losi ...................20%Integy ..........................20%Snap-On .....................16%Associated..................13%Hudy .............................9%M.I.P..............................6%RPM..............................6%Trinity/Team Kinwald ....4%Milwaukee.....................1%Schumacher .................0%Other...........................63%

What brand of paint doyou use?Pactra .........................36%Parma .........................33%Tamiya ........................26%Other...........................28%

What type or make ofbody do you run?Pro-Line ......................52%Stock...........................46%HPI ..............................25%Traxxas........................18%Losi .............................15%Parma .........................11%Proto Form .................11%Hot Bodies....................9%Other...........................13%

Do you paint your ownbodies?Yes ..............................82%No ...............................18%

What brand of bearingsdo you use?Stock...........................61%Other...........................17%Boca Bearings............14%Associated..................13%Acer...............................9%DuraTrax .......................7%Dynamite.......................7%Pro Tek..........................5%Avid ...............................3%TKO...............................2%

How much do you spendon your RC hobby eachyear?$100-$500 ..................18%$500-$1000 ................20%$1000-$1500 ..............25%$1500-$2000 ..............16%$2000-$3000 ..............10%$3000+........................11%

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BLACK & WHITE 1X 3X 6X 12X1 Page....................................$1995 .............$1925................$1835 ...............$17502/3 ............................................1595 ...............1530..................1465 .................13951/2 ............................................1295 ...............1250..................1195 .................11351/3 ..............................................995 .................960....................915 ...................8751/4 ..............................................795 .................770....................735 ...................6951/6 ..............................................555 .................540....................515 ...................490BLACK & ONE COLOR1 Page....................................$2285 .............$2190............... $2095 ...............$19902/3 ............................................1820 ...............1740..................1670 .................15901/2 ............................................1485 ...............1420..................1355 .................12901/3 ............................................1140 ...............1090..................1040 ...................995FOUR-COLOR1 Page....................................$2750 ............ $2635................$2515 ...............$23952/3 ............................................2195 ...............2095..................2010 .................19151/2 ............................................1790 ...............1710..................1635 .................15551/3 ............................................1375 ...............1316..................1255 .................1195

SPACE MATERIAL ON-SALECOVER DATE DEADLINE* DEADLINE** DATEJanuary 2009...........................10/03/08..................10/10/08..................11/27/08February 2009 .........................11/03/08..................11/10/08....................1/01/09March 2009 ..............................12/03/08..................12/10/08....................1/29/09April 2009 ................................12/31/08....................1/09/09....................2/26/09May 2009....................................2/03/09....................2/10/09....................4/02/09June 2009 ..................................3/04/09....................3/11/09....................4/30/09July 2009 ...................................4/02/09....................4/09/09....................5/28/09August 2009 ..............................5/01/09....................5/08/09....................6/25/09

September 2009 ........................6/02/09....................6/09/09....................7/30/09October 2009.............................7/01/09....................7/09/09....................8/27/09November 2009 .........................8/31/09....................8/07/09....................9/24/09December 2009 .........................9/01/09....................9/09/09..................10/29/09January 2010...........................10/02/09..................10/09/09..................11/26/09February 2010 .........................11/02/09..................11/09/09..................12/31/09March 2010 ..............................12/03/09..................12/10/09................1/28/2010



DISCOUNTSFREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%


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1/6 page ..........$425 575..........$400 450 ..........$385 535 ............$350 4953-inch ..............$345 470..........$325 450 ..........$305 430 ............$270 3952-inch ..............$250 350..........$235 335 ..........$210 310 ............$180 2801-inch ..............$130 230..........$115 215 ..........$105 205 ..............$95 195Word ads: $2.00 per word, with $54.00 min.

MINI-MART RATESAll Showcase rates are net. Payment must accompany copy for new advertisers.Ads may be submitted camera-ready or be prepared by Hi-Torque. When they areprepared by Hi-Torque, material must be received three (3) days before thematerial deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

GENERAL ADVERTISING RATES COVERS & POSITIONSNon-cancelable after 30 days before closing. Covers full-page only.Orders for covers other than full-color cannot be confirmed beforeclosing date. Other guaranteed position, when available, add 15%.Publisher reserves the right to give better position than specified in theorder at no increase in rate.


* Turn to page 36 for ad specifications and page 40 for contact information.




-- IINNTTEERRNNAALL PPAAGGEE ---- HHOOMMEE PPAAGGEE --

Hi-Torques’s action sports group ofmagazines is the undisputed leader when itcomes to readers looking for the bottomline on performance, value and technology.Many of our titles have been riding with thesport since its inception—andwe have always served up ourcandid reporting up close andpersonal. Nobody has ourdepth and talent—and nowwe offer our incisive producttests, in-depth reports onlate-breaking innovations, andalmost-touch-it photo journalism to the webon a daily basis.

Hi-Torque’s re-released websites are afresh on-line magazine where readers canget the sport's unfolding news, racingaction and new product launches at thespeed of light. But we don't stop there.

Search our archives and find biketests, how-to technical features,riding and training tips—usefulnuts-and-bolts information forfirst-time riders and hard-coreenthusiasts alike. If it has to dowith motocrosss/off roadmotorcycles, ATVs, UTVs or radio

controlled cars, you can't find it at www.hi-torque.com.

DDIISSCCOOUUNNTTSS1) Web only Advertisers -

If you add a second website – 10% discount on both placements.

2) Web only Advertisers - If you add all three websites – 15% discount on all placements.

3) In Paper Magazine & adding 1 website – 15% off website placements.

4) In Paper Magazine & adding 2 websites – 20% off website placements.

WWEEBBSSIITTEE BBEENNEEFFIITTSS -- Instant press releases for our media partners.

- Immediate product reviews.- Team race results.- Sponsored events.- New hires, etc..


PPAACCKKAAGGEE 11:: Home Page & 100% Internal Pages: • Leaderboard ad / 728 x 90 pixels 100% Internal Pages: •Skyscraper ad / 160 x 600 pixelsRate:Call for Pricing

(3 available packages)(Minimum 3 months commitment required)

PPAACCKKAAGGEE 22:: 300 x 100 pixels RBA Half Banner ad: •Home Page Position 1 300 x 100 pixels RBA Half Banner ad: •Internal site pages: Position 1 300 x 100 pixels half banner ad: •Home Page Tech position (Left Hand Home Page Column adjacent to Tech Coverage)Rate: Call for Pricing


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PPAACCKKAAGGEE 33::300 x 100 pixels RBA Half Banner ad: •Home Page Position 2300 x 100 pixels RBA Half Banner ad: •Internal site pages: Position 2 Rate: Call for Pricing


PPAACCKKAAGGEE 44::300 x 100 pixels Half Banner ad: • Home Page Position 3 / 4 (rotating)300 x 100 pixels Half Banner ad: •Internal Site pages: Position 3 / 4 (rotating)Rate: Call for Pricing


PPAACCKKAAGGEE 55::300 x 250 Medium Rectangle: •Home Page & Internal Position 468 x 60 Full Banner Home Page & Internal Position: • Home Page & Internal Position Rate: Call for Pricing


WWEEBBSSIITTEE AADDVVEETTIISSIINNGGRREEQQUUIIRRMMEENNTTSSFile Types Accepted:Animated Gif or JPG, Flash SWFAd File Size:20k maximum: Gif/JPG, 30k maximum: Flash

Animation: Yesfor animated Gif / JPG / Flash /SWF ads which feature a. maximum number of

complete frame sequence rotations: 3

b. maximum 4 frames per sequence

c. minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds

Video: No Audio: No Third Party Ad Serving: NoAd Lead Time: Three business days for review and testing.

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CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by theadvertiser or his agent prior to its full termwith the following provisions: Cancellationmust be made in writing and must bereceived before closing date. Ifcancellation is received after closing date,buyer is responsible for full payment ofthat insertion. In the event of cancellation,the rate is to be adjusted (“short-rated”)accordingly.

CREDIT INFORMATIONOrders subject to approval of buyer’s

credit by the Publisher. Credit limit to beestablished by the Publisher. Newadvertisers must accompanyorder/contract with completed creditapplication and payment for the first threeinsertions. Accounts are considereddelinquent if not paid 30 days after invoicedate. All open invoices over 90 dayssubject to loss of agency commissions.Delinquent accounts may be subject toservice charge of 2% compoundedmonthly on the unpaid balance.

TERMS & COMMISSIONSTwo percent (on net) cash discount for

payment within ten days of invoice date.Net 30 days. This discount is not availableto advertisers who take the fifteen percentprepay discount. Billings are made aftercompletion of printing. Fifteen percent torecognized advertising agencies (insertionorders required). In order to be eligible foragen cy discount, agency must take finalresponsibility for payment of all adsplaced through agency. New advertisersmust pay their first three insertions inadvance. Payment will be due on materialdeadline of each issue.

MECHANICAL REQUIREMENTSSTANDARD SIZES (in inches)

WIDTH HIEGHTPAGE SIZING1 Page

BLEED.............................8.125................10.75TRIM ................................7.875..................10.5LIVE/SAFETY .................7.375.....................10

2 Page*BLEED...........................16.25................10.75TRIM ..............................15.75..................10.5LIVE/SAFETY ...............15.25.....................10

*gutter allowance: please allow 3/8”minimum left and right of gutter.

2/3 Page .................................4.5................9.6251/2 Page:

Horizontal (no bleed) .....6.75..................4.75Horizontal bleed ...........8.125................5.375

Trim.............7.875...................5.25Live .............7.375........................5

Vertical ..............................4.5..................7.251/2 Page Horizontal Spread*

BLEED............................16.25..................5.75TRIM ...............................15.75..................5.25LIVE/SAFETY ................15.25..................4.75

*gutter allowance: please allow 3/8”minimum left and right of gutter.

1/3 Page: Choice of “Horizontal”.....4.5..................4.75or “Vertical”....................2.125................9.625

1/4 Page: “Horizontal” only ................4.5....................3.5

1/6 Page: Choice of “Horizontal”........4.5..................2.25

or “Vertical”....................2.125..................4.75SHOWCASE3-inch..................................2.125..............3.43752-inch..................................2.125..................2.251-inch..................................2.125.......................1

*There should be an allowance of at least3/8" inch of margin between live matter(type, etc.) and the trimmed edge of page ofgutter. All critical type (phone numbers,address, legal lines) must be held within1/2" from the trim line.

PRINTING PROCESSCOVERS & INTERIORS: Web offset

lithograph.BINDING: Call for binding specifications. BMXPlus! and 4-Wheel ATV Action and Dirt Bikeare saddle stitch. Motocross Action,Mountain Bike Action, Dirt Wheels, R/C Carand Road Bike Action are perfect bound. DirtBike is subject to change from saddle stitchto perfect binding issue to issue. Pleasecontact Hi-Torque for exact binding schedule.

PREFERRED MATERIALAll Hi-Torque Publications ads are

processed as " Computer to Plate". Send allHi-Torque publication ad material as highresolution PDF files with a hardcopy, or 4color proof. This is a savings to ouradvertisers - NO MORE FILM. However, Admaterial no longer can go direct to theprinter. We must process all ad material hereat Hi-Torque.

ELECTRONIC FILES &REQUIREMENTS

Ads submitted as Electronic Files need tobe at Hi-Torque Publications on the MaterialDeadline; no extensions will be given forElectronic Files.• DISK MEDIA: CD, DVD• PROGRAMS: Preferred—QuarkXPress (withcomplete collect for output)Adobe® Photoshop (flattened files only),Adobe® Illustrator (with fonts converted tooutlines & all images embedded) and Adobe®InDesign (with complete collect for output)Be aware when supplying complex InDesignfiles, containing multiple transparency anddrop shadow effects, may cause problemswith final output.

Send as a closed file: PDFIf electronic files are sent as Native Desktop(open files) Hi-Torque Publications willcharge any cost that might be incurred toproduce the supplied advertisement.

DIGITAL MAGAZINES:

We created digital versions of our indicated titles to givereaders a choice and as an additional way to get the sameinformation to our growing readership around the world. Thedigital versions are an exact replica of the print magazine,including all editorial & advertising. Key features include directweb links to all advertisers’ websites wherever there’s a webaddress. Advertising can also include exclusive content suchas video and audio. For advertising rates and details on digitalissue sponsorship program please contact Robert Rex at 661367-2109 or email: [email protected].

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For digital files containing a CTimage, resolution should be 300 dpi.

Bitmap images must have a resolutionof 2400 dpi and contain links to

placement files. There will be productioncharge for this service.

ALL DIGITAL FILES MUST beaccompanied by a proof. Acceptable digital4/color proofs are matchprint, KodakApprovals or Epson. Color laser or ink jetproofs will be used for content only.Color laser or ink jet proofs not acceptable forcolor proofing or press check. Publishercannot be held responsible for content orreproduction quality if a proof does notaccompany the digital file. The Publisher doesnot accept any liability for ads that are postedto FTP site or E-Mailed.

Send material to: Eric Harter AdvertisingProduction Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive,Valencia, CA. 91355 • Advertisers will be charged $100 to have aproof made if one is not supplied.

APPLICATION REQUIREMENTS• Save all image files as EPS files

(Encapsulated PostScript)• FONTS: Supply all Fonts used in separate

font folder—both screen & printer fonts.

DO NOT USE TRUE TYPE FONTS.• Send all support files, including all

high-resolution files of logos, photos, and trademarks.

• Convert all RGB files (computer color) to CMYK (four-color process for print).

• Prepare all full page ads with 1/8 inch bleed.• Send a disk & printed file directory with

each ad submitted.• Send a current laser print or hard copy

print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

The integrity of electronic filessubmitted to Hi-Torque is the responsibilityof the advertiser. Hi-Torque is notresponsible for any subsequent loss of, ordamage to, electronic media. Electronicfiles submitted to Hi-Torque Publicationsshould be back-up or archival copies,NEVER original or sole examples.

AD PRODUCTIONAny maintenance or recreation ofcorrupted files will be billed to theadvertiser or his agency at the current timeand labor production rate. Any 4/coloradvertising that does not have anacceptable 4/color proof, we will pull apress proof and charge the cost back tothe advertiser.

LATE ADS• All materials received after the Material

Deadline are considered late ads and will be charged a Late Charge: $65.00 per page.

• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.

• Ad material received late but not to Hi-Torque’s specifications will be chargeda late charge for processing file.

SHIPPING INSTRUCTIONS• All advertising materials are to be sent toHi-Torque Publications, Attn: AdvertisingProduction Manager, 25233 Anza Dr.,Valencia, CA 91355.• All ads must be recieved and processedby Hi-Torque Publications. No late ads cango direct to the printer.

CONTRACT REGULATIONSRates are subject to change upon notice

from the Publisher. Publisher guaranteesthat signed orders and contracts will behonored at contract rate in the next issuefollowing the announcement of a rate

increase. Advertising in issues subsequentto such an increase will then be billed atprevailing rates. At the time a rate changebecomes necessary, advertiser may cancelas of the effective increase date withoutshort rate.

If an order and/or new material is notreceived by the closing date for acontracted insertion—and in absence ofwritten instructions to the contrary—Publisher will repeat the last advertisementrun. He may at his discretion, however,omit the ad or run substitute copy. Thebuyer is nevertheless responsible forpayment in full for the scheduled insertion.

COPY REGULATIONSThe Publisher reserves the right to

accept or reject all advertising copy whichat his discretion is deemed objectionable,obscene, profane, pornographic ordetrimental to the industry whether or notthe ad had previously been acceptedand/or published. The advertiser assumesfull responsibility for the content of alladvertisements. Hi-Torque is notresponsible for any production chargesincurred with the changing of an ad tomeet our standards. If you have any doubtsabout your ad copy being accepted, pleasecontact your advertising representative assoon as possible.

GENERAL PROVISIONSKey numbers are not guaranteed. No

rebate allowed for errors due to theinsertion of wrong key numbers or codes.The Publisher reserves the right to voidany contract if the first insertion is notused within three months. All material notcalled for after one year will be destroyed.

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2009 Media Guide Moto Division

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Transcript of 2009 Media Guide Moto Division