2009 FHT Rate Card

8/14/2019 2009 FHT Rate Card

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Advertising InformationRetail, Classified & Preprint Rates Effective December 29, 2008

FOOTHILLS TRADERFOOTHILLS TRADER

For more than 40 years the Foothills Trader has produced a high quality product

with superior market coverage.

The Foothills Trader is one of the best advertising values in Northwest Connecticut.

A Proud Tradition

Remember, your ad is the news in The Foothills Trader!

190 Water Street, Torrington, CT 06790

(860) 489-3121 • FAX (860) 626-7196

Classified: (860) 489-5555www.FoothillsTrader.com • Email: [email protected]

2009 Rate Card

8/14/2019 2009 FHT Rate Card


1. PERSONNEL

3. BLACK/WHITE RATES

5.COLOR RATES AND DATA

7.SPECIAL SERVICES

8.DISPLAY DEPTH REQUIREMENT

a. No combined discounts. All ads are billed net.

b. These rates apply when one advertiser’s signature appears in the ad,and when the advertiser sells directly to the customer through one ormore local retail stores with the same name owned or controlled by

the advertiser. One owner of twodifferent kinds of businesses shall be charged for each

individual business at separate rates.

c. All bills are due and payable in full upon receipt.

d. Contract advertising and the applicable rate is deter-

mined by the advertising contract executed by the adver-

tiser and the Publisher. The Publisher reserves the right

to cancel the advertising contract at any time due to fail-

ure to adhere to payment terms.

e. The Foothills Trader reserves the right to change the rates,

terms, conditions, rules and regulations upon thirty days

written notice to the advertiser. The advertiser has the

right to terminate their contract, effective the date the

change becomes effective, by giving written notice within

fifteen days prior to the date the change becomes effec-

tive. Unless such notice in writing shall be received in

writing by The Foothills Trader, the contract as modified

by such change shall continue in full force and effect.f. Advertisers agree to abide by all the provisions of the

applicable advertising contract.

g. The Publisher does not accept assignment of payment

responsibility by either an advertiser or agency without

the Publisher’s written approval.

a. Full size page: 10-5/16” x 12”

b. 1” minimum depth. 2” minimum ad size.

Black plus one color is available weekly. Color ads are sold onan “as available” basis. Color rates are per ad.

Spot color of the week - Add $4.96 per column inch.Full color - $6.00 per column inch/$250 full page

a. Reservations are required at least two weeks in advance of publication date.

b. Call for specifications and delivery information.$150 minimum

FULL RUN

Save 0ver 38% from the combined zoned price

6. INSERTS

Group rates are available for advertising in the The RegisterCitizen, Good News About Torrington,The Middletown Press,The New Haven Register, The New Milford Times, LitchfieldCounty Times, West Hartford News, Thomaston Express, andFarmington Valley Times.

4. GROUP COMBINATION RATES

2.

Individual ZonesGreen ZoneBlue Zone

Yellow Zone

Per Column Inch$13.81$13.81$13.81

Combined ZonesGreen/BlueBlue/Yellow

Green/Yellow

Per Column Inch$18.60$18.60$18.60

All three zones: Green/Blue/Yellow $25.83 Per column inch

POLICY & PAYMENT TERMS

Matt DeRienzo - Publisher,[email protected], ext. 350

Tilda Crossman - Advertising Director,[email protected], ext 314Donna Musler - Classified Manager

[email protected], ext. 309

FREQUENCY DISCOUNTS6 week contract - 10% discount

13 week contract - 15% discount

(cost per thousand)

Tab Pages 1-12x 13-24x 25-49x 50+

2 $60.15 $58.71 $57.31 $54.4 $62.82 $61.59 $58.79 $56.

8 $64.46 $63.52 $60.25 $58.

12 $65.82 $64.38 $61.59 $60.

16 $65.92 $65.82 $67.22 $62.

20 $68.67 $67.21 $64.38 $63.

24 $70.04 $68.67 $65.82 $65.

28 $72.82 $70.04 $67.05 $65.

32 $75.60 $71.41 $68.50 $67.

36 $78.38 $73.05 $69.01 $68.

40 $81.19 $74.26 $71.28 $70.

a. Ad layout, art, type and copy services are availableat no additional charge.b. Confidential box reply service is available at a cosof $12.00 for office held, $17.00 for mailed replies.Box numbers are good for 30 days.c. Affidavits available.

Commercial printing and Print & Deliver insertpackages available.

Call for information.

8/14/2019 2009 FHT Rate Card


9.CONTRACT & REGULATIONS

10.DEADLINES

11.MECHANICAL MEASUREMENTS

12.SPECIALCLASSIFICATION/RATES

13.CLASSIFIED RATES

15.CIRCULATION/DISTRIBUTION

$2.73 per agate line per zone.

a. Acceptance – All advertising is subject to approval. ThePublisher reserves the right to reject or revise any advertising copy at any time and acceptance of copy orprepayment does not imply agreement to publish. TheFoothills Trader shall not be liable for failure to publishan advertisement.

b. The Foothills Trader assumes no financial responsibility for typographical errors in advertisements.

c. Every effort will be made to meet reasonable positionrequests. Failure to meet these requests will notconstitute cause for adjustment, refund or rerun.

d. The word “Advertisement” (in 10 pt. type) to indicatepaid advertisement, will be printed across the top of each column of any advertisment resembling news of editorial content.

e. The newspaper will not accept ads of a fraudulent,misleading, controveresial or discriminatory nature.

The Foothills Trader is published each Monday.

a. Display AdsSpace and Copy 4pm. Wednesday (prior to week of publication).

b. Classified In - Column Ads4:00 p.m. Thursday (prior to week of publication).

a. Demand Position 10% extra, net.b. Non-Profit rate: 10% discount (must provide tax ID numbers).c. Novenas...........$21.21d. Political Ads must be paid in advance, no contract rates.

PERSONAL PARTY LINE ADS

3 Days, 3 Lines $15*

Private party ads must be prepaid* Price includes web fee.

BUSINESS PARTY LINE ADS

3 Days, 3 Lines $20*Ask about our combo rate for Register Citizen, GoodNews About Torrington and Thomaston Express.Combination circulation, including web, over 141,000

* Price includes web fee.

All classified ads appear in all 3 zones!

a. Established in 1964

b. Published Mondays, 52 weeks a year.c. 52,500 distribution

40,103 direct mailed12,397 dropped to key locations

d. A Journal Register Company PublicationA full page for local retail advertising measures 72 columninches. (10-5/16” x 12”) Minimum size 2 col. inches.

DISPLAYCOLUMNS

1234

56

SAU WIDTHS/INCH-ES

1 9 ⁄ 16

3 5 ⁄ 16

5 1 ⁄ 16

6 13 ⁄ 16

8 9 ⁄ 16

10 5 ⁄ 16

COLUMNWIDTHS/PICAS

9.620

30.641

51.662

14.LEGAL AD RATES

8/14/2019 2009 FHT Rate Card


TorringtonWinstedColebrookRivertonNorfolkCanaan

North CanaanSalisbury SharonGoshenLitchfieldNew HartfordBarkhamstedLakeville

Avon

CantonSimsbury

HarwintonBurlingtonThomastonPlymouthBristolWatertown

SIMSBURY

GREEN ZONE: 22,500

YELLOW ZONE: 15,0

Foothills Trader Works For You!

DISTRIBUTION Foothills Trader

52,500 Copies Distributed - 76% Home Delivery

BLUE ZONE: 15,000

“Whenever we need to inform our residents in our community about our courses, programs or events,The Foothills Trader is always an effective part of our advertising mix.”

Dr. Barbara DouglassPresident, Northwestern Connecticut Community College

“The Foothills Trader is a mainstay when advertising our pre-owned vehicles.”Andy Maiolo

Center Subaru

15,000 Direct Mailed



2009 FHT Rate Card

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