2009 CHAMPIONS TOUR OFFICIAL MEDIA GUIDE - Section 9: Corporate Marketing

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9 SECTION CORPORATE MARKETING Even though he didn’t win in 2008, World Golf Hall of Fame member Nick Price still finished 10th in the Charles Schwab Cup standings.

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Official Media Guide of the Champions Tour

Transcript of 2009 CHAMPIONS TOUR OFFICIAL MEDIA GUIDE - Section 9: Corporate Marketing

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Even though he didn’t win in 2008, World Golf Hall of Fame member nick Price still finished 10th in the Charles Schwab Cup standings.

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PGA toUR corporate Marketing

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coca-colaofficial soft drink of the pga tour,

champions tour and Nationwide tour

custom Houseofficial Foreign Exchange provider of the

pga tour, champions tour and Nationwide tour

Delta Air Lines, inc.official airline of the

pga tour and champions tour

Aleveofficial pain reliever of the pga tour

Avodartofficial Sponsor of the

pga tour and champions tour

Bank of America Affinity credit card

provider of the pga tour and champions tour mastercard

Boston Hannahpublisher of official annuals for the

pga tour and champions tour

Bridgestoneofficial tire of the pga tour

and champions tour

carey internationalofficial transportation company of the

pga tour and champions tour

cDWofficial technology partner of the pga tour

charles Schwab & co., official Investment Firm of the

pga tour and the champions tour and Sponsor of the charles Schwab cup

DePuy Mitek official mobile Health and Fitness provider of

the pga tour and champions tour

Dow chemicalofficial chemistry company of the

pga tour, champions tour, Nationwide tour, and tournament players clubs

Dtn/Meteorlogixofficial Forecaster of

the pga tour and champions tour

eastman Kodak official Sponsor of the pga tour

and champions tour

Fedexofficial Shipping company of the pga tour

and Sponsor of the FedExcup

Forbesan official Sponsor of the

pga tour and champions tour

AccUSPLitofficial pedometer of the pga tour

and champions tour

For more information, visit PGAtoUR.coM/info/company/partners

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PGA toUR corporate Marketing (cont.)

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Lending treeofficial mortgage and Home Lending partner

of the pga tour and champions tour

Mastercardofficial payment System

of the pga tour

General Motors corporation(Buick)

official car of the pga tour

Getty imagesofficial photographic Services providerof the pga tour and champions tour

Golf Digest Publicationsofficial golf publication

of the pga tour and champions tour

Hawai`i tourism Authorityofficial Sponsor of the pga tour, aloha

Season and the champions tour

Humanaofficial Health Benefits provider

of the pga tour and champions tour

Jani-Kingofficial cleaning company of

the pga tour and champions tour

JeLD-Wen official Door, Window and millwork

provider of the pga tour and champions tour proud partner of tHE pLaYErS championship

John Deere & companyofficial golf course Equipment Supplier

of the pga tour

Michelob ULtRAofficial Beer of the pga tour

Mitsubishi electricofficial High Definition television of the

pga tour and champions tour and official Large outdoor Video Display provider of the

pga tour

nAMGauthorized operator of the pga tour partners club

national car Rentalofficial car rental company

of the pga tour and champions tour

nationwideSponsor of the Nationwide tour

norwegian cruise Lineofficial cruise Line of the pga tour

and champions tour

General Mills(nature Valley Granola Bars)

official Natural Energy Bar of the pga tour, champions tour and

Nationwide tour

Ketel one Vodkaproud supporter of pga tour charities

proud supporter of World golf Hall of Fame induction weekend

preferred vodka of tpcs

For more information, visit PGAtoUR.coM/info/company/partners

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PGA toUR corporate Marketing (cont.)

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Starwood Hotels & Resortsofficial Hotels and resorts

of the pga tour and champions tour

tiffany & co.official awards and gift provider of the pga tour and champions tour

transitions opticalofficial Eyewear of the pga tour,

champions tour and Nationwide tour

PGA toUR Spa Laterrapga tour Spa Laterra

PoDSofficial moving and Storage company of the

pga tour and champions tour

Pricewaterhousecoopers, LLcofficial professional Services Firm of the

pga tour and champions tour

Pro-caps Laboratoriesofficial Vitamin and mineral Supplement of the pga tour and champions tour

Rolexofficial timekeeper of the pga tour

Sentient Jet Membershipofficial private Jet provider of

the pga tour and champions tour

Sirius XM Satellite Radioofficial Satellite radio of the pga tour

Southern companyofficial Energy company of

the pga tour and champions tour

travelers official property casualty Insurance provider

of the pga tour and champions tour

For more information, visit PGAtoUR.coM/info/company/partners

outback Steakhouseofficial restaurant

of the pga tour and champions tour

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PGA toUR Retail Licensing

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pga tour retail Licensing continues to expand the presence of the pga tour brand in the consumer marketplace through the addition of strategic license partners domestically and internationally. With over 80 licensees world wide, the pga tour brand is becoming firmly established as the premier global brand in golf. Several new concepts are in the developmental stages, with expected delivery to market in 2009-2010. pga tour Superstores are continuing to gain national prominence as a premier off-course golf retailer. With 10 stores averaging more than 55,000 square feet each, the chain is revolutionizing the golf-retail industry. With plans to double the number of stores over the next few years, this licensee is truly transforming the golf specialty retail experience. perry Ellis International continues to expand the presence of pga tour and champions tour-branded apparel on a national scale. currently, the brands are selling in more than 3,000 department stores in the u.S., including Jc penney, macy’s and other fine retailers. pga tour airport Shops, operated by the paradies Shops, are firmly established as the nation’s premier airport golf retailer. With 38 stores in 36 locations, the stores are seen by more than 200 million travelers annually. Several new stores are in the developmental phase and will open in 2009-2010. In 2007-2008 pga tour Experiences established itself as a premier golf-services provider offering its customers pga tour-branded golf vacations, tournament packages, turn-key corporate outing services and a network of tour academies. Internationally, pga tour-branded merchandise continues to gain a strong foothold around the world. global Brands group (the pga tour’s international licensing representative) has successfully enlisted a wide range of new licensees in Europe, asia and the uK. growth prospects for the coming years are very encouraging. In Japan, our master licensee (Bonmax) continues its pattern of steady sales growth. pga tour-branded products are now avail-able in more than 770 shop-in-shops and golf clubs throughout Japan.

PGA toUR official Licensees – DomesticAccUSPLit pedometers

AcUSHnet golf balls (titleist, pinnacle)

AHeAD, inc. Headwear, apparel, golf accessories

ARt & FRAMe DiRect, inc. outdoor casual furnishings

ASHWoRtH, inc. men’s and women’s apparel

BeRMUDA tRiAnGLe pga tour winesVentUReS

BoBBY JoneS men’s and women’s apparel

BRiDGeStone SPoRtS golf balls

BUFFALo tURBine Debris blowers

cMc cUStoM GiFtS golf accessories

coLUMBUS GoURMet Specialty foods and candy

cRocS, inc. men’s, children’s footwear and accessories

cUtteR & BUcK men’s and women’s apparel

DeLUXe FinAnciAL checksSeRViceS, inc.

eLectRonic ARtS Interactive games for playStation, Nintendo 64 and personal computers

FoReFRont GRoUP, inc. golf bags and travel covers

GAMe (tHe) Headwear, apparel, corporate catalogue

GeAR FoR SPoRtS men’s and women’s golf apparel, excluding outerwear

GeM DAnDY Leather belts and accessories

GoLF & tenniS PRo SHoPS pga tour Superstores

GRAeMe BAXteR official landscape artist, and official GoLF GALLeRieS artist for the presidents cup

2005, 2007, 2009

GReG noRMAn coLLection men’s and women’s apparel

HARBRo, LLc playing cards and drizzle sticks

iMG SPoRtS LicenSinG Domestic licensing agency

iMPeRiAL HeADWeAR Headwear, hat and t-shirt combo

inteRPAK SYSteMS, inc. cleansing wipes

J PAtton SPoRtS Holographic labels, digitized photos, logo reference database

KoMBi men’s golf gloves

KRAVet inc. print and woven fabrics

MARK-it GoLF golf accessories

MeRcURY LUGGAGe Luggage, garment bags and accessories

MicKeLSon GRoUP, inc. golf magnifying sportscopesSPoRtScoPe

MicKi eLAine Handbag hangers

niKe GoLF apparel and golf balls

noRtH AMeRicAn partners club calendarsAFFinitY cLUBS

oGio inteRnAtionAL, inc. travel bags, coolers, blankets

oXFoRD APPAReL men’s and women’s apparel

PARADieS SHoPS (tHe) pga tour airport shops

PeRRY eLLiS inteRnAtionAL men’s apparel

PGA toUR AcADeMY Instruction and fitness centers

PGA toUR eXPeRienceS Vacations, tournament packages, corporate events

SABonA oF LonDon, inc. Wrist bracelets for men and women

Scott MeDLocK Fine ARtS Limited edition prints of Jack Nicklaus

SteRLinG cUt GLASS award pieces and glass Items

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PGA toUR Retail Licensing (cont.)

StoneHoUSe PUBLiSHinG Framed golf course photography

SUn MoUntAin SPoRtS outerwear

tAYLoRMADe-ADiDAS GoLF golf apparel

teAM eFFoRt incoRPoRAteD golf accessories and club head covers

teRViS tUMBLeR Beverage tumblers and mugs

toD WAGenHALS, inc. collectible miniature golf bag

totAL KiDS WeAR Infant, toddler, youth apparel andinteRnAtionAL accessories

tRenDS inteRnAtionAL calendars

tRU tURF eQUiPMent golf course equipment

tWinS enteRPRiSe, inc. co-branded headwear with other sports leagues/entities

UnDeR ARMoUR, inc. men’s and women’s golf apparel

W.c. BRADLeY coMPAnY official licensee for the pga tour Stop, scorecards, pin flags

WoLF MAnUFActURinG co. travel accessories, including travel blankets and pillows

ZeLoSPoRt, LLc Board game

ZeRo ReStRiction technical outerwear

ZoUiRe MARKetinG GRoUP the pga tour preferred corporate merchandiser provider

PGA toUR official Licensees – internationalAXXeL MARKetinG Pte, LtD. accessories

BonMAX coMPAnY, LtD. pro tour INc. - master licensee for Japan

BLenHeiM. mintsconFectioneRY, LtD

GeM-DAnDY-SAn MARco accessories

GLoBAL BRAnDS GRoUP International licensing agency

inteR citY WAtcHeS Watches/watches gift

K&R-eSP Bags and accessoriescoRPoRAte PReMiUM

K&R-eSP RetAiL Bags and accessories

KRAVet, inc. print and woven fabrics

KUMKAnG SHoe apparelcoMPAnY, LtD.

oRienteX inDUStRieS, inc. apparel and accessories

PAnWeSt Sporting goods

PARiS GeneVe, inc. Loungewear and sleepwear

PeteR BLAcK golf gift and accessories

PF concePtS corporate gifts

PRiMeSPoRt apparel and accessories

SeconD cHAnce, LtD. training aids and accessories

SHin KonG SPinninG apparelcoMPAnY, LtD.

totAL KiDS WeAR children’s apparel inteRnAtionAL

tReLKe golf shoes

tRenDS inteRnAtionAL calendars

ZeLoSPoRt, LLc Board game

pga tour Superstore, located in roswell, ga