2009-10 M.B.A. Sem-II NMU Syllabus
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Transcript of 2009-10 M.B.A. Sem-II NMU Syllabus
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North MaharashtraUniversity, Jalgaon
FACULTYOFCOMMERCE&MANAGEMENT
Syllabus of Master in Business
Administration (MBA)
SEMESTER: II
(w.e.f.: Dec-2009)
2009
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)
SemesterIII andIV(w.e.f.July2010)
Paper
SemesterIII
CreditCourses
Paper
SemesterIV
CreditCourses
301 StrategicManagement 401 eCommerce& ExcellenceManagement
302
Entrepreneurship&
Project
Management
402 Family
Business
Management
303 LegalAspectsOfBusiness 403 Indian CommercialLaws
304 SpecializationI(Major)* 404 SpecializationV(Major)*
305 SpecializationII(Major)* 405 SpecializationVI(Major)*
306 SpecializationIII(Major)* 406 SpecializationVII(Major)*
307 SpecializationIV(Major)* 407 ProjectReport&VivaVoce*
308 Specialization (MinorI)** 408 Specialization(MinorII)**
SemesterI
andII
(w.e.f.July
2009)
Paper SemesterI
A:CreditCourses
Paper SemesterII
A:CreditCourses
101 ManagementScience 201 ManagementPractices
102 AccountancyForManagers 202 BusinessResearchMethods
103 ManagerialEconomics 203 GlobalEconomicScenario
104 InformationTechnologyForManagers 204 ManagementInformationSystem and ERP
105 IntroductionToOperationsManagement 205 FinancialManagement
106 Organizational Behavior 206 HumanResourceManagement
107 CorporateSocialResponsibility 207 MarketingManagement
B:Qualifying
Non
Credit
Course B:
Qualifying
Non
Credit
Course
108 CorporateCommunicationSkills 208 QuantitativeTechniques
*SpecializationInMajorSubjects
(AnyOne)
**SpecializationInMinorSubjects
(AnyOne)
A FinancialManagement A FinancialManagement
B MarketingManagement B MarketingManagement
C HumanResourceManagement C HumanResourceManagement
D OperationsManagement D OperationsManagement
E InternationalBusinessManagement E InternationalBusinessManagement
F AgroBusinessManagement F AgroBusinessManagement
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:201:ManagementPractices60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:
50
hours
1) ManagementPractices (21)a) IndianManagementPractices (03)
i) IndianEthos:EssentialFeatures&insights
ii) FeaturesofTraditionalbusiness&Modernbusiness
iii) IndianTransnationalCorporations:FeaturesofIndianTNCs
iv) IndianManagementPractices
b) JapaneseManagementPractices (10)
i)
5Ssystem:
Meaning,
Philosophy,
Micro
level
techniques,
Advantages,
Limitations
and
Pre
requisites
ii) KaiZen:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites
iii) PokeYoke:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites
iv) ZeroDefectProgram(ZDP):Meaning,Philosophy,Microleveltechniques,Advantages,Limitationsand
Prerequisites
v) WasteReduction:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPre
requisites
c) GlobalManagementPractices (08)
i) PatternsofManagementanalysis
ii)
TOWSmatrix
:A
modern
tool
for
analysis
iii) DiversityManagement
(1) DiversityandMulticulturalism:Nature,DimensionsanditsEffects
(2) HowtomanageDiversityandMulticulturalismintheOrganisation
iv) ManagingGrowth:Necessity,Need&ObjectiveofGrowth
v) BenchMarking:
(1) Definition,Need, Levels&prerequisites,
(2) Process:Planning,Analysis,Integration,ActionPhase
(3) Advantages&limitationsofBenchmarking.
2) ServicesManagement (14)
a) ThepaceofgrowthofServicesectorintheGDPofanEconomy.
b) Service&itsbusinessapplication
i) Definition
ii) DifferencebetweenGoods&Services
iii) Qualitydimension:Features,Performance,ReliabilityCredibility,Conformance,Durability,
Serviceability,Aesthetics,Perceivedquality,Courtesy,Consistency,Accuracy,Completeness,
Timeliness,Responsiveness&Tangibilityofservice.
c) Returnonservicequality:CostofqualityandProfitlinkage
d)
Otherfunctional
areas
of
Service
management
practices
i) DisasterManagement:Introduction,Features&OutcomeofDisastermanagement
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ii) EventManagement:Features,Problems&ProcessofEventmanagement
iii) HospitalityManagement:
(1) FunctionalAreasofHospitality
(2) HospitalityasaserviceIndustry
(3) Housekeepingoperations,Wastereduction
(4) HospitalitytechnologyandRiskmanagementinhospitality.
(5) HotelFinance
iv)
BusinessProcess
Outsourcing:
(1) Meaning, Benefits&GrowthDrivers
(2) TypesOfOutsourcing
(a) CustomerServiceOutsourcing
(b) AccountancyOutsourcing
(c) InternalAuditOfTransactionsOutsourcing
(d) LegalOutsourcing
(e) InsuranceAndBankingOutsourcing
(3) BusinessProcessImprovement
(4) BusinessProcessManagementVersusFunctionalManagement
(5) BackOfficeOutsourcing
(6) DifferencesBetweenBusinessProcessOutsourcing&Outsourcing
3) KnowledgeManagement (05)
a) KnowledgeManagement
i) IntroductionandDefinition
ii) MarketvaluepropositionandProsperityofKnowledgemanagement
iii) ThreephasesofLifecycle Acquisition,Enhancement&Retention
b) UnderstandingCustomerValueKnowledgeChain
c)
Phasesof
Customer
Knowledge
Cycle
4) Casestudy (10)
a) Arealworldsituationfacedbyamanagershouldbeconsideredforanalysisanddiscussionofthecases
basedontheabovetopics.
REFERENCEBOOKS:
1. GlobalManagementSolutions:DemystifiedbySeth ThompsonLearningISBN981265142X
2. Management:Task,Responsibilities,PracticesbyPeterF.DrukerAlliedPublishersPvt.Ltd
3. Management:ValueOrientedHolisticApproachbyS.A.SherlekarHimalayaPublishingHouse
4.
BusinessOrganizations
&
Management
by
Vasishth,
Rajput
Kitab
Mahal
5. EssentialsofBusinessEnvironmentbyK.AshwathappaHimalayaPublishingHouse
6. TotalQualityManagementbyK.ShridharBhatHimalayaPublishingHouse
7. TheEssentialGuidetoKnowledgeManagementbyAmritTiwanaPearsonEducationAsia
8. BusinessProcessOutsourcingSarikaKulkarniJaicoPublishingHouse
9. Management:Principles&ApplicationsbyRickyGriffinCengageLearning
10.Management(2008Edition)Kreitner,Mohapatra Biztantra(WillyIndiaPvt.Ltd.)
11.ManagementbyStoner,Freeman,GilbertPearson/PrenticeHall
12.ManagementText&CasesbyV.S.P.Rao&VHariKrishnaExcelBooks
13.Management:AglobalandEntrepreneurialPerspectivebyWeihrich,Cannice,KoontzTMH
14.TotalQualityManagementbyB.SenthilArasu&J.PravinPaulScitechPublicationsPvt.Ltd.
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:202:ResearchMethodology60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours1) ResearchMethodology (06)
a) Meaning,Objective,Importance&TypesofResearch
b) ResearchProcess
c) Features&CriteriaofGoodResearch.
d) ResearchInFunctionalAreaofManagement
e) ProblemsencounteredbyResearchersinIndia
2) ResearchProblem (04)
a)
Formulationof
Research
problem
b) SelectingtheProblem,necessityofDefiningtheProblem
c) TechniquesinvolveinDefiningaproblem
d) LiteratureSurvey
3) ResearchDesign (06)
a) Meaning&NeedforResearchDesign
b) FeatureofGoodResearchDesign
c) ImportantConceptRelatingtoResearchDesign
d) TypesofResearchDesign:Exploratory/Formulative,Descriptive/Diagnostic&
(1) HypothesisTesting/ExperimentalResearchdesign
e) Validity&ReliabilityInResearch
4) SamplingDesign (05)
a) SamplingTerminology,StepsinSamplingDesign,Criterionofselectingsamplingprocedure
b) SamplingMethods
i) ProbabilitySampling:Simplerandom,Systematic,Stratified,Cluster,Area,Multistage,
(a) Proportional,Sequentialsampling.
ii) NonprobabilitySampling:Convenience,Quota,Snowball,Judgment
c)
SamplingErrors
Type
IError,
Type
IIError
.
5) DataManagement (09)
a) DataCollection
i) Types&SourcesofData:Primary&Secondary
ii) MethodsofDataCollection:Observation,Interview,Questionnaire,Schedule&SurveyMethod
iii) GuidelinesforConstructingQuestionnaire/Schedule,ChoiceofQuestions
iv) MeasurementScales:Nominal,Ordinal,Interval,Ratio
v) SourcesofError
b) Measurement&ScalingTechnique
i)
Testsof
Sound
Measurement:
Validity,
Reliability,
Practicality
ii) Scaling:Meaning,Classificationbases.
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iii) ScalingTechniques:RatingScales,RankingScales.
6) TestingofHypotheses (07)
a) Hypothesis:Meaning,Sources,Importance&TypesofHypothesis
b) CriterionofGoodHypothesis
c) BasicConceptConcerningTestingofHypotheses
d) ProcedureforHypothesesTesting
e)
FlowDiagram
for
Hypotheses
Testing
f) LevelofSignificance
g) StandardError(SE)
7) AdvancedToolsForHypothesisTestingUsingSPSS (08)
a) Parametric&NonparametricTests
b) AnalysisofVariance(ANOVA):Oneway&TwoWay
c) MultivariateDataAnalysis:FactorAnalysis,Clusteranalysis,DiscriminateAnalysis,MultidimensionalScaling
d) LinearCorrelation&Regression
8) Interpretation&ReportWriting (05)
a) Interpretation:Meaning,Techniques,Precautions
b) OrganisationReportWriting
i) Writingagoodreport,Criticalelementsofareport,
ii) Steps,LayoutoftheResearchReport
iii) TypesofResearchReports
c) SummerProjectReports
i) Parameters:Declaration,Certificate,Acknowledgement,ExecutiveSummary,Introductionofthe
project,CompanyProfile,Methodology,CollectionInterpretation&AnalysisofData,Findings
Suggestions&
Conclusions,
Bibliography,
Annexure.
REFERENCEBOOKS:
1. ResearchMethodology(Methods&Techniques)C.R.Kothari WileyEasternLtd
2. BusinessResearchMethodologyJ.K.Sachdeva HimalayaPublishingHouse
3. BusinessResearchMethods 7ed.WilliamG.ZikmundCengageLearning
4. ResearchMethodologyA.B.Rao ExcelBooks
5. ManagementResearchMethodologyKrishnaswamy,Sivakumar,MathirajanPearsonEducation
6.
MethodologyAndTechniquesOfSocialResearch Wilkinson&Bhandarkar HimalayaPublishingHouse
7. BusinessResearchMethods Murthy,Bhojanna ExcelBooks
8. DoingDataAnalysiswithSPSSbyCarver,NashBROOKS/COLECengageLearning
9. BusinessResearchMethods DonaldR.Cooper,PamelaS.Schindler 8/e TataMcGrawHillCo.Ltd.
10.AResearchMethodologySmarth&SiriyaS.Chand&CompanyLtd.
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:203:GlobalEconomicScenario60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:
50hours
1) BasicsOfInternationalTrade (08)a) DistinguishFeaturesOfInternationalTrade
b) TermsOfTrade&FactorInfluencingTermsOfTrade
c) ConceptsOfTariffs&Quotas&ItsEffects
d) ConceptOfBalanceOfTrade&BalanceOfPayments:Favourable,Unfavourable
e) FreeTradeCaseFor&Against
f) GainsFromTradeToImporting,ExportingCountries&OverallWorld
g) FactorsInfluencingGains&MeasurementOfGains
h) ExchangeRates:Meaning&Types
2) GlobalisationForces (08)a) MeaningOfGlobalisation
b) FactorFacilitatingGlobalisation
c) StepsTowardsGlobalisation
d) Management OfChangeTo Globalisation
e) KeyGlobal IssuesforBusiness
f) RequisiteForGlobalisation
g) GlobalisationModel
h) Environmental AdaptationForGlobalisation
3) TheChangingWorld (06)a) InternationalTradeb) InternationalFinancialFlows
c) InternationalMigration
d) GlobalEnvironmentalChallenges
e) NewPoliticalTendenciesInDevelopingCountries
f) EmergingSubNationalDynamics
g) UrbanImperatives
h) ImplicationForDevelopmentPolicy
4) TheWorldTradingSystem (06)a)
ImportanceOf
International
Trade
b) DevelopingCountries&GlobalTradingSystem
c) Role&FunctioningOfI.M.F.& W.B.,in World Economic&TradeDevelopment
d) W.T.O.MechanismsForPromoting&MaintainingLiberalTradeRegimes
e) SustainingTheMomentumForTradeReform
f) InternationalTrade&DevelopmentPolicy
5) DevelopingCountries&GlobalFinancialSystem (06)a) TheGatheringPaceOfInternationalIntegration
b) TowardAMoreRobust&DiversifiedBankingSystem
c) TheOrderlySequencingOfCapitalAccountLiberalisation
d)
AttractingForeign
Investment
e) RevitalisingInternationalMacroeconomicCooperation
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6) ProtectionGlobalCommons (06)a) TheLinkBetweenNational&GlobalEnvironmentalIssues
b) MovingFromNationalToInternationalAction
c) TheOzoneTreaties
d) ClimateChange
e) Biodiversity
f) ExploringTheLinksBetweenGlobalEnvironmentalProblems
7) IndianEconomyInTheGlobalScenario (10)a) India&TheGlobalEconomy
b) Changing FaceOfInternationalTradeOfIndia
c) BankingSector &FinancialSectorReforms
d) EffectsofGlobalisationonIndianEconomy
e) GlobalFinancialImbalances&Crises
f) TheGlobalFinancialCrisis&IndianEconomy
REFERENCEBOOKS&PERIODICALS
1. WorldDevelopmentReport:19992000 OxfordUniversityPress,2000
2. India&TheGlobalFinancialCrisis:Y.V.Reddy OrientBlackswanPrivateLimited,2009
3. InternationalEconomics:DrS.S.M.Desai&Dr.MirmalaBhlerao HimalayaPublishingHouse:2008
4. InternationalFinance:V.A.Vadhani HimalayaPublishingHouse:14th
Edition:2000
5. IndainEconomy:Datt&K.P.M.Sudharam S.ChandPvt.Ltd.
6. IndainEconomy:Mishra&PuriHimalayaPublishingHouse
7. CorporateGovernance:Principles,Policies&Practices:A.C.Fernando PearsonEducation2006
8. IndianEconomy:I.C.DhingraSultanChand2008
9. IndianEconomy:A.N.AgrawalNewAgeInternational2008
10.
Www.Rbi.Org.In
11.R.B.I.Bulletin&AnnualReports
12.Economic&PoliticalWeekly
13.SouthernEconomists
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:204:ManagementInformationSystemandERP60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:
50hours
1) FundamentalsofManagementInformationSystems (08)
a) Concepts,Classification&ValueofInformation
b) InformationSystem:Open&Closed
c) ManagementInformationSystem
i) Definition,Concepts&Meaning
ii) Components&Activities
iii) TypesOperationsupportsystem&Managementsupportsystems
iv)
Control
systems
Feedback
&
Feed
forward
systems
v) MISplanningprocessStepsinplanning
vi) MISdesign&DevelopmentProcessPhases
vii) ComponentsofMIS
d) MISvisvisComputer,Academics& Users
e) MIS visvisInformationConcepts,SystemConcepts
2) ProcessofManagementInformationSystem (08)a) SystemAnalysis&Design
i)
Introduction&
Need
for
System
analysis
ii) Systemanalysisofanewrequirement
iii) Structuredsystemsanalysis&Design(SSAD)
b) DevelopmentofMIS
i) Introduction&ContentsofMISLongrangeplans
ii) DeterminingtheinformationRequirement
iii) ManagementofQualityintheMIS
iv) FactorscontributingintheSuccess&FailureofMIS
3) ApplicationofManagementInformationSystem (12)a) BusinessProcesses:Primary,Supportive&Administrative
b) MISinfunctionalarea
i) MIS&Manufacturingsector
(1) Operationalcontrol&ResearchSystems
(2) InventoryControlSystem
(3) Manufacturingsystem:CIM,Processcontrol&Machinecontrol
ii) MarketingInformationSystem:MarketingResearch,Marketingplanning,
(a) Salesanalysis&Marketingcontrol.
iii)
AccountingInformation
system:
Financial,
Management
&
Cost
accounting
system
iv) HumanResourceDevelopmentSystem:HRPsystem,HumanResourceInformationSystem
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c) Serviceasadistinctiveproduct
d) TransactionProcessingSystem
e) ConceptofKnowledgeBasedExpertSystem
f) ConceptofArtificialIntelligence
g) ManagerialChallengesofInformationTechnology:SuccessorFailure,Developmental&Ethical
4)
Support
System
(06)
a) DecisionSupportSystem(DSS):Concept,Philosophy,Characteristic,Classes,UsersofDSS
b) ExecutiveSupportSystem(ESS):Introduction,Components&Architecture
i) OfficeInformationSystem:Documentmanagement&Communicationsystem
5) EnterpriseResourcePlanning (08)a) Concept/System
b) DriversforimplementingERP
c) ERParchitecture
d)
ERPSolution
Structure:
Business
operations,
Technology
&
Implementation
e) BenefitsofERP
f) ERPSelection:Vendorevaluation,Technologyevaluation&Solutionevaluation
g) ERPImplementation:Customization&Precautions
h) ProblemsencounteredwithERP
i) Serviceprocessoptimization:Serviceprocesses&itsbenefits
j) ERPinthetwentyfirstcentury
6) ERPTechnologies&Application (08)a)
BusinessProcess
Re
engineering
i) Meaning,Necessity&Principles
ii) Applicationofreengineering
iii) ThreeRsRethink,Redesign&Retool
iv) Reengineeringinserviceindustry
v) Quality&reengineering
vi) Benefits&Limitationsofreengineering
b) MaterialRequirementPlanning(MRPI)
c) ManufacturingResourcePlanning(MRPII)
REFERENCEBOOKS:
1. ManagementInformationSystembyJawadekarTataMcGrawHill
2. ManagementInformationSystembyAroraExcelBooks
3. ManagementInformationSystembyDavis&Gordon TataMcGrawHill
4. ManagementInformationSystembyJamesOBrian TataMcGrawHill
5. BusinessProcessReengineeringby KSridharBhatHimalayaPublishingHouse
6. ManagementInformationSystemby CSVMurthyHimalayaPublishingHouse
7. EnterpriseResourcePlanningbyAlexLeon TataMcGrawHill
8.
EnterpriseResource
Planning
(Concept
&
Practices)
by
Garg,
Venkitrkrishnan
PHI
9. EnterpriseResourcePlanningbyJyotindraZaveri HimalayaPublishingHouse
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. . (w.e.f. Dec -2009)
SEMESTER: II
Paper:205:FinancialManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours
1) IntroductiontoFinancialManagement (07)a) FinanceFunction
i) FinanceConcepts&FinancialInformation
ii) Finance&otherFunctionsIntheBusiness
iii) Factorsaffectingfinancialorganizations
iv) FinanceFunctions
b) FinancialManagement
i) Nature, Scope,Objectives &Functions
ii) FunctionalAreasofFinancialManagement
iii) FinancialPlanning
iv) FinancialAnalysis:Valueanalysis
2) CapitalStructure&Leverages (08)a) CapitalStructure
i) Meaning&Features&Determinants
ii) ComputationofCapitalStructure
iii) Patterns&ApproachestoCapitalStructure
iv) IndifferencePoint
v) Under&OverCapitalization
b) Leverages
i) Meaning&Types
ii) ComputationofLeverages
3) RaisingFinance (14)a) ShorttermFinancing
i) Introduction&Characteristics
ii) Sources ofShorttermFinance
b) LongTermFinancing
i) Needforlongtermfinancing
ii) SourcesofLongTermFinance
iii) RiskanalysisinCapitalBudgeting&Sensitivityanalysis
c) Primary&SecondaryMarkets
i) Meaning,Importance&Role
ii)
Marketintermediaries:
brokers,
dealers,
investment
bankers
iii) Bid,AskorOffer,bidaskspread,Bullandbear,bluechips,daytrading,stoploss,
iv) BSE/NSEIndices
4) InvestmentDecisions (16)a) ShorttermInvestDecision
b) LongtermInvestmentDecisions
i) TimevalueofMoney
(1) Anoverview&StudyofTimelines
(2) TheoryofinterestorcomputationofInterest
(3) Amortizationofaloan
ii)
CapitalExpenditure
Planning
&
control
(1) Definition,Importance
(2) ComputationofCostofCapital
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c) CapitalBudgetingTechniques:
i) PaybackperiodMethod
ii) RateofReturnMethod
iii) NetPresentValueMethod
iv) InternalRateofReturnMethod
v) ProfitabilityIndex
vi) ReplacementDecision
vii) CapitalRationing
d)
VentureCapital
Finance
i) Introduction,MeaningFeatures&Types
ii) StagesofVentureCapitalInvestment
e) MutualFunds:Concept&Types
f) Decisionmakingtechniques
i) LeaseorBuy
ii) MakeorBuy
iii) ManufactureorVendorDevelopment
iv) DoorOutsource
v) OwnersSelfOutletorFranchiseeappointment
5) EmergingtrendsFinance (06)a) Conceptsof
b) CorporateCombinations
c) CorporateFinancialDistress
d) Derivatives&Options
e) HybridFinancing:preferredstock,leasing,warrants&convertibles
f) ReverseMortgage
g) Creditrating
h) PortfolioManagement
i) InternationalFinancialManagement
REFERENCE
BOOKS:
1. FinancialManagementbyRaviM.KishoreTaxmanPublication
2. FinancialManagementtools&TechniquesbyDrPradipKumarSinhaExcelbooks
3. FinancialManagement:Principles&PracticebyGSudarsanaReddy HimalayaPublishing
4. FundamentalsofFinancialManagementbyVyuptakeshSharanPearsonEducation2nd
Edition
5. FinancialManagementbyIMPandeyVikasPublishingHouse
6. FinancialManagementP.V.Kulkarni,Satyaprasad HimalayaPublishingHouse
7. FinancialManagementPrinciples&PracticebySudhindraBhatExcelBooks
8. FinancialManagement:Management&PolicyByR.M.Srivastava HimalayaPublishingHouse
9. Fundamentalsof FinancialManagementbyBrigham&Houton CengageLearning
10.FinancialManagementbyKhan&Jain TataMcGrawHill
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:206:HumanResourceManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:50hours
1) IntroductiontoHumanResourceManagement (08)
a) Concept,Characteristic&SignificanceofHumanResource
b) Definitions,Nature,Scope&ObjectivesofHRM
c) FunctionsofHRM.
d) HRMVs.PersonnelManagement
e) HRMVs.HRD
f) ChallengesbeforeHRM
g) EmployerEmployeeRelationship:concepts,Objectives,Parties,MeasuresforImprovement
2) HumanResourceManagementProcess (18)a) HumanResourcePlanning (06)
i) Concept& NeedofHRP
ii) ProcessofHumanResourcePlanning
iii) MethodsofDemandForecasting
iv) PrerequisitesofHRP
b) ProcessofProcurement (12)
i) Recruitment
(1) Concept,Purpose&FactorsAffectingRecruitment
(2)
Sourcesof
Recruitment
(3) ProcessofRecruitment
ii) Selection
(1) ConceptSelectionprocess
(2) barriersofselection
iii) Placement :Concept&Problems
iv) Induction,
(1) Concept,Objective&StepsinInduction
(2) TopicsofInductionProgramme
(3)
Problems
in
Induction
3) HumanResourceDevelopment (16)a) Performanceappraisal (07)
i) Definitions,Objective&ProcessofPerformanceAppraisal
ii) MethodsofPerformanceAppraisal
(1) TraditionalMethods:Ranking,PairedComparison,Grading,CriticalIncident,ForceChoice,
Checklist,GraphicRating,EssayEvaluation,ConfidentialReports
(2) ModernMethods:MBO,BARS,AssessmentCentres,360DegreeAppraisalSystem
iii) ProblemswithPerformanceAppraisal
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b) EmployeeTraining (06)
i) Meaning,NeedandObjectiveofTraining
(1) Methodsof Training: OntheJob&OfftheJob
ii) SensitivityTraining
iii) EvaluationofTraining
c)
ExecutiveDevelopment
(03)
i) Meaning &MethodsofExecutiveDevelopment
4) RecentTrendsinHRM: (08)
(1) Conceptsof
b) HumanResourceAudit
c) HumanResourceInformationSystem
d) HumanResourceAccounting
e) Employerbranding
f) Moonlightingbyemployees
g) Dualcareergroup
h)
CompetencyMapping
i) Downsizing&Rightsizing
j) HRMatrix
k) HRscorecard
l) TalentManagement
m) Flexitime&Flexiwork
n) eHRM:erecruitment,etraining&elearning.
REFERENCEBOOKS:
1.
HumanResource
Management,
Text
&
Cases
By
Dr.
V.S.P
Rao
Excel
Books
2. EssentialsofHumanResourceManagementByP.SubbaRaoHimalayaPublishingHouse
3. HumanResourceManagementByS.S.KhankaSChand&Sons
4. HumanResourceManagementBy DrK.AshwathappaTataMcGrawHill
5. ComprehensiveHumanResourceManagementByP.L.Rao ExcelBooks
6. HumanResourceManagementBy Snell,Bohalender CengageLearning
7. HumanResourceManagementbyAMSarmaHimalayaPublishing
8.
ManagingHuman
Resources
By
Fisher
Cengage
Learning
9. HumanResourceManagementByDr.C.B.GuptaSultandChand&Sons
10.HumanResourceManagementByDipakkumarBhattacharya:ExcelBooks
11.HumanResourceManagementByGarvyDessler. Pearson/PranticeHall
12.HumanResourceManagement,Principles&PracticeByP.C.Acquinas VikasPublishing.
13.PersonnelManagement: C.B.Mamoria.,HimalayaPublishing
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:207:MarketingManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100
RequiredLectures:
50hours
1) IntroductiontoMarketingManagement (17)
a) Market:Meaning,Definition&Typesofmarket
b) Goods:Kindsofgoods
c) Marketing
i) Definition,Objectives&Functionsofmarketing
ii) Marketingapproach:Production,Product,Selling,Marketing&Societalmarketing
iii) MarketingProcess
iv) MarketingEnvironment
v) IndianMarketingEnvironment
(1)
Changing
Demographic
structure
&
Literacy
level
(2) RisingIncome&ReductioninIncomeGapbetweenRural&Urbanpopulation
(3) OpportunitiesinRuralmarket
(4) EmergenceofServicesector&Retailing
(5) Mediaexplosion
d) MarketingManagement
i) Definition,Nature&Scope
ii) Functions
(1) Marketingresearch&Information
(2) Product&Pricing
(3) Planning&Control
(4)
Promotion
(Communication)
(5) PhysicalDistribution
iii) FormsofMarketingOrganization
(1) Functional
(2) Geographical
(3) ProductorBrandoriented
(4) Customeroriented
e) Marketsegmentation
2) MarketingMix (15)a) Product
i) Meaning,Classification
ii) ProductLifeCycle
iii) NewProductDevelopment
iv) ProductRelatedStrategies
b) Price
i) Meaning&ObjectivesofPricing
ii) FactorsaffectingPricingdecisions&PricingStrategies
c) Place
i) Natureandimportanceofmarketingchannels,ChannelDesignDecisions
ii) LogisticsManagement PhysicalDistribution,WarehousingandTransportation
iii) Retailing TypesofRetailFormats
d) Promotion
i)
PromotionmixComponents,AIDAformula
ii) AdvertizingMeaning,Importance,Types&Mediaplan
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iii) SalespromotionTools,Guidelines&PersonalSelling
3) ConsumerBehavior&MarketingResearch (06)a) Consumerbehavior:Determinantsofconsumerbehavior
b) Consumerdecisionmakingprocess/BuyingProcess:
i) ForNormalproducts:Needrecognition,Informationsearch,Evaluationofalternatives,Purchasing
decision&postpurchasebehavior
ii) ForNewproducts:Awareness,Interest,Evaluation,Trial&Adoption
c)
Organizationalbuyer
decision
process:
Problem
recognition,
Product
specification,
Product
&
Vendor
search,Product&Vendorevaluation,Product&Vendorselection&performanceevaluation
d) MarketingResearch:Meaning,Types&Process
4) GlobalMarketing (06)a) Need,Importance&ProblemsinInternationalMarketing
b) LevelsofInvolvement
c) ModesofEntry&EntryStrategies
d) Opportunityanalysis
e) GlobalBrand
5) NewtrendsinMarketing (06)a) Conceptsof
b) EventMarketing
c) EmotionalMarketing
d) HolisticMarketing
e) emarketing
f) AgroMarketing
g) NonProfitMarketing
h) BuzzMarketing
i) GreenMarketing
j) ViralMarketing
k)
CustomerRelationshipManagement(CRM)
l) LegalAspectsandMarketing
i) ConsumerProtection:Need,Importance,ConsumerEducation&Awareness
ii) ActrelatedtoMaximumRetailPrice:LabelingandPackaging
REFERENCEBOOKS:
1. PrincipleofMarketingbyKotler&ArmstrongPearson,LPE9th
edition
2. MarketingManagementArunkumarN.MeenakshiVikasPublishing
3.
MarketingManagement
Text
&
Cases
by
SH
H
Kazami
Excel
Books
4. MarketingManagementStantonMcGrawHill
5. MarketingManagementbyKotler,Keller&Koshti TataMcGrawHill
6. MarketingManagementText&CasesbyTapanPandaExcelBooks
7. MarketingManagementbyS.ASherlekarHimalayaPublishingHouse
8. MarketingManagement(Text&CasesinIndianContext)byKarunakaranHimalayaPublishingHouse
9. Marketing:Marketingin21stCenturyBermanBiztantra(WillyIndiaPvt.Ltd.)
10.BasicsofMarketingManagementR.B.Rudani S.Chand&CompanyLtd.
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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)
FACULTYOFCOMMERCE&MANAGEMENT
New Syllabus: M.B.A. (w.e.f. Dec -2009)
SEMESTER: II
Paper:208:QuantitativeTechniques
60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100
RequiredLectures:50hoursSectionIStatistics
1) Basicsofstatistics (03)
a) StatisticsMeaning,UtilityInBusinessManagement
b) Mean,Mode,MedianandTheirRelationship.
c) StandardDeviation
2) CorrelationandRegression (08)a) MeaningOfCorrelation,MultipleCorrelationandPartialCorrelation.
b) MeaningOfPositive,NegativeAndPerfectCorrelation
c)
ScatterDiagram
d) KarlPearsonsCoefficientOfCorrelation
e) ComputationOfCorrelationCoefficientForUngroupedData
f) MeaningOfRegression,SimpleRegression,MultipleRegression.
g) StatementOfRegressionEquations(SimpleRegression)
h) MeaningOfRegressionCoefficients,StatementofPropertiesofRegressionCoefficients.
i) StandardErrorofRegressionEstimate,CoefficientofDetermination.
j) NumericalProblemsfromRealLifeSituations.
3) Probability (05)a)
Randomand
Non
Random
Experiments.
b) SampleSpace,Event,SureEvent,ImpossibleEvent,ComplementaryEvent,MutuallyExclusiveEvents.
c) ClassicalDefinitionofaProbability,ComputationofProbability.
d) ConditionalProbability,ComputationofConditionalProbability.
e) StatementofAdditionandMultiplicationTheoremsofProbability.
f) ComputationofProbabilityUsingtheTheoremsofProbability.
4) Randomvariableandprobabilitydistribution (04)
a) MeaningOfaRandomVariable,DiscreteandContinuousRandomVariables.
b) ProbabilityFunctionofaDiscreteRandomVariable,
(1)
ProbabilityDistribution
of
aDiscrete
Random
Variable.
c) ExpectedValueAndStandardDeviationOfADiscreteRandomVariable
d) StandardResultsOnExpectedValueAndVarianceOfARandomVariable
e) NumericalProblemsontheaboveConcepts.
5) MatricesandDeterminant (08)
a) Meaning,OrderofMatrix.
b) TypesofMatrices: SquareMatrix,DiagonalMatrix,ScalarMatrix,NullMatrix,
(1) TransposedMatrix,UnitMatrix,OrthogonalMatrix.
c) EqualityofTwoMatrices.
d)
Operationson
A
Matrix:
Scalar
Multiplication
of
A
Matrix,
Addition
of
Two
Matrices,
(1) SubtractionofTwoMatrices,MultiplicationofTwoMatrices.
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e) MeaningofADeterminant,EvaluationofADeterminant(UptoThirdOrder)
f) Cramer'sRuletoSolveaSystemofLinearEquationsinTwoandThreeVariables.
g) MinorAndCofactorofanElementofaSquareMatrix,AdjointOfaMatrix.
h) MeaningofInverseofaMatrix,ComputationofInverseofaMatrixbyFindingAdjointofaMatrix.
SectionIIQuantitativeTechniques
1) QuantitativeTechniquesformanagement &CoOrdinateSystem (04)
a)
Meaning,Field
of
Application
b) RoleofQuantitativeTechniquesinBusinessandIndustries.
c) LimitationofQT.
d) CartesianCoordinateSystem
e) PlottingAGivenPoint
f) SlopeOfAStraightLine
g) DrawingaStraightLineunderDifferentSituations.
2) LinearProgrammingProblems (06)
a) MeaningOfLinearProgrammingProblem,FeasibleSolution,DecisionVariable,
(1)
OptimumSolution,
And
Objective
Function.
b) AdvantagesAndAssumptionsOfLPP
c) FormulationOfLPPProblems
d) GraphicalMethodtoSolveLinearProgrammingProblem
3) DecisionTheory. (08)
a) DecisionMakingProblem
b) DifferentSituationsOfDecisionMaking: DecisionUnderDeterministicSituation,
(1) DecisionunderStochasticSituation,AndDecisionunderUncertainty.
c) MaximaxCriterion,MaximinCriterion,MinimaxCriterion,HurwitzCriterion,LaplaceCriterion.
d)
ExpectedMonetary
Value
Criterion,
Expected
Regret
Criterion.
e) ExpectedValueOfPerfectInformation
f) DecisionTrees.
4) PERTandCPM (04)
a) CPMandPERT:Concepts,AdvantagesandComparisonandLimitations.
b) NetworkLogicConstructionRulesandActivityRelationship.
c) DeterminationofCriticalPaths.
REFERENCEBOOKS:
1. BusinessStatisticsByS.C.Gupta&IndiraGuptaHimalayaPublishingHouse
2. StatisticalMethodsByS.P.GuptaSultanChand&Sons
3. BusinessMathematicsbyKapoor&SanchetiSultanChand&Sons
4. Mathematics&StatisticsforManagementbyMittal,Satyaprasad&Rao HimalayaPublishingHouse
5. StatisticsforManagementby Anderson CengageLearning
6. BusinessStatisticsbyRSBhardwajExcelBooks
7. QuantitativeTechniquesbyL.C.Jhamb EverestPublishingHouse
8. OperationsResearchbyV.KKapoorSultanChand&Sons
9. OperationsResearchbyHeera&GuptaS.Chand&Sons
10.QuantitativeTechniquesbyC.R.KothariVikasPublishingHouse