Public Rerations

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CON-TENTS

1 FIRST

2 SECOND

3 THIRD

4 FOURTH

Advantages of Public Rerations

About Public Rerations

PR in Social Media

Conclusion

1 FIRST

Public relations (PR) is the practice of managing the flow of information be-tween an individual or an organization and the public.

Reputation Public relations (PR) is a way for companies, organi-zations or people to en-hance their reputations. This task typically is per-formed by public relations professionals or PR firms on behalf of their clients. .

1 FIRST

Public relations (PR) is the practice of managing the flow of information be-tween an individual or an organization and the public.

CommunicatingPR usually involves commu-nicating with the media and through the media to present the clients in the most favor-able way possible. It also of-ten involves cooperative ef-forts with other people and organizations to create good will within the community and enhance the client's image.

2 SECOND

Image is Impor-tant

A favorable image can help increase a

company's sales, and negative publicity can damage a company's

reputation and de-crease sales.

Savings in Money and Time

A corporate communica-tions company has been known to have saved as

much as $270K by making use of social media. Also,

time is equally being saved as response rate to pitches

for example seem to be much higher than that ex-perienced via other chan-

nels.

PR Depart-ments

PR can give consumers and the media a better understanding of how

a company works. They usually try to

show the company at its best. PR depart-

ments also might con-duct research to learn

how satisfied cus-tomers are with the

company and its prod-ucts.

3 THIRD

With social media more recently

transforming the way PR is done.

strategize on a PR team, et al. Over the last decade

and even more, the World Wide Web

has obviously had a great impact on how professionals within the PR in-dustry function.

Professionals in the public relations industry embraced social media early on.

3 THIRD

PICTURE

According to a recent study that was released in 2010 ti-tled “Social Media Will Over-take Traditional Media as PR Tool in Next Two Years,” it was observed that social media was fast taking its place as a conventional PR tool instead of the erstwhile one-off com-ponent that characterized its usage in successful PR cam-paigns.

The New Face

of PR

Having set their lamps alight,

these would go off to sleep.

3 THIRD

PICTURE

According to a recent study that was released in 2010 ti-tled “Social Media Will Over-take Traditional Media as PR Tool in Next Two Years,” it was observed that social media was fast taking its place as a conventional PR tool instead of the erstwhile one-off com-ponent that characterized its usage in successful PR cam-paigns.

The New Face

of PR

Having set their lamps alight,

these would go off to sleep.

4 FOURTHThere are a number of ways that the field of PR must continue to adapt as the social me-

dia tools of today will change tomorrow. Rather than focus on the channels, focus on

the expectations of the audiences and how to serve as a valued resource for them.

REFERENCE PAGE

1

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3

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http://gonzopublicrelations.blogspot.kr/2012/04/defining-public-relations.html

http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.html

http://www.returnonreputation.com/tag/public-relations/

http://www.popgive.com/2012/07/potential-of-public-relations-and.html

http://www.wisegeek.com/what-is-public-relations.htm5

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