20081023 Internet of Services at eChallenges 2008 conference
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Transcript of 20081023 Internet of Services at eChallenges 2008 conference
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Internet of Services
Trends and Outlook
Arian ZwegersEuropean Commission
Information Society and Media Directorate GeneralSoftware & Service Architectures and Infrastructures Unit
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eChallenges 2008, Stockholm
Overview
• Trends– Internet of Services– Everything as a Service– Cloud computing
• Outlook– Convergence– What is Europe doing?– “Software Strategy”
• Conclusions
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eChallenges 2008, Stockholm
What is a service?
• IT– An executing software component with a well-defined interface– Technical focus on software (or “service”) design, engineering
and execution, including description, discovery, and composition
• Telecom– What the end-user (customer) pays for– Technical focus on transport, session, terminals, use of
network resources, billing• Media
– What the end-user (customer) pays for– Technical focus on content production, presentation,
mediation, manipulation and consumption• The Economist
– “Anything sold in trade that cannot be dropped on your foot”
Adapted from Li, 2007
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eChallenges 2008, Stockholm
Everything as a service – XaaS
• Backup as a Service• Communications as a Service• Compliance as a Service• Content as a Service (aka Content
On Demand)• Crimeware as a Service• Computing as a Service• CRM as a Service• Data as a Service• Data Warehousing as a Service
(or DWaaS)• Data Mining as a Service• Database as a Service (or DBaaS)• Development as a Service• Desktop as a Service• Document Management as a
Service• Ethernet as a Service• ERP as a Service (or ERPaaS)
• Email as a Service• Human Resources as a Service
(HRaaS)• Human Capital Management as
a Service (HCMaaS)• Identity as a Service• Information as a Service• Infrastructure as a Service• Integration as a Service• Manufacturing as a Service• Mashups as a Service• Media as a Service (as in:
video, audio)• Queue as a Service• Security as a Service• Storage as a Service• Testing as a Service• UI as a Service• Voice as a Service
Source: http://peterlaird.blogspot.com/search/label/paas
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eChallenges 2008, Stockholm
••• 5
Service paradigm for the Future Internet
• Possibility to effortlessly program/compose/configure the right service for the specific moment
• Changing software economy, changing business models, changing balance of power
• Software companies need to rethink revenue streams: how to compensate decreasing maintenance revenues?
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eChallenges 2008, Stockholm
Internet of Services Vision
Adapted from SAP Research, 2008, and SEEKDA, 2008Number of Web services found by SEEKDA
crawler during the past 25 months
A multitude of connected IT services, which are offered, bought, sold, used, repurposed, and composed by a
worldwide network of service providers, consumers, aggregators, and brokers
- resulting in -
a new way of offering, using, and organising IT supported functionality
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eChallenges 2008, Stockholm
GOVERNMENTeGovernment, eEnergy,eHealth, Public Security
BUSINESS/SCIENCECluster/SME, new Service and
Business Models
CITIZEN/CONSUMER/EMPLOYEE
“Digital Lifestyle”, New Media, Communities, Collaboration
INTERNETOF THINGS
MULTIMEDIACONTENT
SERVICE-ORIENTEDSOFTWARE
APPLICATIONS
The Big Picture
Adapted from Prof. Wahlster, 2007
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eChallenges 2008, Stockholm
Cloud Computing
• An emerging computing paradigm where data and services reside in massively scalable data centers and can be ubiquitously accessed from any connected device over the Internet (source: IBM)
• Major industrial announcements: e.g. Yahoo, HP, Intel joint research laboratory development
Merrill Lynch: Cloud computing market opportunity by 2011 =$95bn in business and
productivity apps +$65bn in online advertising =
$160bn
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eChallenges 2008, Stockholm
Major telecom companies make inroads into IT services
From
telecommunications
to
networked IT services
Source: British Telecom, 2007
3rd party services
BT services
Global network and computing
End customer created services
Concept-to- market
Lead-to- cash
Trouble-to- resolve
Servers Storage Convergedbandwidth
Common software building blocks
9
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eChallenges 2008, Stockholm
Major IT companies make inroads into the telco world
• Apple iPhone– 1000+ applications available via App Store– Proprietary SDK– Revenues from sales of iPhones and downloads
• Google Phone / Android– No phones available yet, but apps are being developed
already– Open SDK, Apache 2.0 licence– Revenues from advertising
• Microsoft Windows Mobile– Hundreds of apps available, certified by Microsoft– Proprietary SDK– Revenues from licensing
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eChallenges 2008, Stockholm
Major IT companies make inroads into the telco world
• Apple iPhone– 1000+ applications available via App Store– Proprietary SDK– Revenues from sales of iPhones and downloads
• Google Phone / Android– No phones available yet, but apps are being developed
already– Open SDK, Apache 2.0 licence– Revenues from advertising
• Microsoft Windows Mobile– Hundreds of apps available, certified by Microsoft– Proprietary SDK– Revenues from licensing
Nokia's CEO Olli-Pekka Kallasvuo: “we should expect the US to soon steal Europe's we-drive-the-mobility-market crown, as more emphasis is placed on software and internet-based services”
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eChallenges 2008, Stockholm
Service Industry and the Internet of Services
Source: ftp://ftp.cordis.europa.eu/pub/fp7/ict/docs/ch1-g940-280-future-internet-ld_en.pdf
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eChallenges 2008, Stockholm
Free email
RaaS
SaaS
Sharingfiles
Social networks
Communication
Information
Content
Services
Resources
Search engines
Instant messaging
Where is Europe?
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Coming up… “Software Strategy”
• Background• Three tracks
– Study• Economic/social impact of S&S within Future
Internet• Elements determining growth and
competitiveness• Impact Future Internet on software industry
– (Internal Reflection Group)– External consultation
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eChallenges 2008, Stockholm
Internet of Services Outlook
• SaaS, a silver bullet?• Billions of services v service parks?• Global service delivery platform?• Shared vision and independent
thinking?• Future Internet and convergence?• Leading Internet companies?
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eChallenges 2008, Stockholm
For More Information ...
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Software & Service Architectures and Infrastructureshttp://cordis.europa.eu/software-services
Future Internethttp://ec.europa.eu/foihttp://www.future-internet.eu/
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Software & Service Architectures and Infrastructureshttp://cordis.europa.eu/software-services
Future Internethttp://ec.europa.eu/foihttp://www.future-internet.eu/