Increase Investment Strengthen SMEs / Local Private Sector Improve Enabling Environment
2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation –...
Transcript of 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation –...
![Page 1: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/1.jpg)
5 steps to email marketing for SMEs5 steps to email marketing for SMEs
![Page 2: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/2.jpg)
� Oracle CRM
Know some of the brands, know your choicesKnow some of the brands, know your choices
� Oracle CRM
� Salesforce.com
� Microsoft CRM
� FreeCRM.com
� Vtiger
SugarCRM� SugarCRM
� SalesCatalysts.com
![Page 3: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/3.jpg)
� SIMPLICITY: a simple solution to start with� Spend hours to start using but not days to learn
What to look for in your first CRM system?What to look for in your first CRM system?
� Spend hours to start using but not days to learn
� Video demonstrations to facilitate self-learning
� FOUNDATION: flexibility to build up� Platform of modular architecture
� Web based
� ECONOMY: an economic one which minimizes your risk� SaaS (Software-as-a-Service)SaaS (Software-as-a-Service)
� RESULT: delivers benefits immediately to encourage adoption� Focus on revenue generation – sales and marketing
� SUPPORT: local support� Free local phone & email support, consultants for further development plan
![Page 4: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/4.jpg)
Start our workshop Start our workshop –– CRM on Marketing CRM on Marketing AutomationAutomation
An example CRM solution developed locally: SalesCatalysts.com CRM
![Page 5: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/5.jpg)
Benefits of CRM on MarketingBenefits of CRM on Marketing
� Allow data access from multiple colleagues� Allow data access from multiple colleagues
� More targeted marketing
� Marketing effectiveness reports
� Minimize SPAM mails and complaints
� Minimize the time cost on un-subscription request� Minimize the time cost on un-subscription request
![Page 6: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/6.jpg)
Solution Design Solution Design –– The Marketing FlowThe Marketing Flow
1. Database Acquisition
2. Manage Contact Profiles
3. Segmentation
5. Launch and Track
4. Message Preparation
![Page 7: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/7.jpg)
� Hong Kong anti-spam regulations: The
Channels to Build Your DatabaseChannels to Build Your Database
� Hong Kong anti-spam regulations: The
Unsolicited Electronic Messages
Ordinance
� http://www.ofta.gov.hk/
� Start from existing database
� Enlarge database through daily operation
� Newsletter opt-in page on your website
![Page 8: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/8.jpg)
� Setup profile details
Setup and Manage Individual Contact ProfileSetup and Manage Individual Contact Profile
� Setup profile details
� Maintain an up-to-date contact database
� Export contact database
![Page 9: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/9.jpg)
see how these can
Live Application Demo
see how these can
be achieved now …..
![Page 10: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/10.jpg)
� URL: http://www.salescatalysts.com
Login SalesCatalysts.com CRM SystemLogin SalesCatalysts.com CRM System
� URL: http://www.salescatalysts.com
� User ID: [email protected]
� Password: ticworkshop
![Page 11: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/11.jpg)
� Setup various target groups
Targeted Marketing: Segment Your DatabaseTargeted Marketing: Segment Your Database
� Setup various target groups
� Auto-update contact list of target groups
![Page 12: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/12.jpg)
see how these can
Live Application Demo
see how these can
be achieved now …..
![Page 13: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/13.jpg)
Targeted Marketing: Segment Your DatabaseTargeted Marketing: Segment Your Database
![Page 14: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/14.jpg)
� Avoid misleading Contents
Prepare Promotional Emails and SMSPrepare Promotional Emails and SMS
� Avoid misleading Contents
� Build graphical emails and sms in 1 minute
� Keys to campaign message preparation
� Use built-in campaign message editor
� Minimize risk on spam classification� Minimize risk on spam classification
![Page 15: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/15.jpg)
see how these can
Live Application Demo
see how these can
be achieved now …..
![Page 16: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/16.jpg)
Prepare Promotional Emails and SMSPrepare Promotional Emails and SMS
![Page 17: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/17.jpg)
� Hands on practice on setting up your 1st
Launch Your 1Launch Your 1stst Campaign and Track ResponseCampaign and Track Response
� Hands on practice on setting up your 1
campaign
� Available campaign reports and result analysis
� Reveal most potential targets, corresponding
interests and follow up
![Page 18: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/18.jpg)
see how these can
Live Application Demo
see how these can
be achieved now …..
![Page 19: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/19.jpg)
Launch Your 1Launch Your 1stst Campaign and Track ResponseCampaign and Track Response
![Page 20: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/20.jpg)
Hands on practice – send emails to yourself
Build List..
Edit Profile..
Build Template..
Create Campaign..
![Page 21: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/21.jpg)
� Visit this training programme website at http://ssp-ti.hkitf.org/
Further Questions?Further Questions?
http://ssp-ti.hkitf.org/
SPECIAL OFFER TO TIC MEMBERS
![Page 22: 2008/09 IT Training Programme for SMEs for Travel Industry€¦ · Focus on revenue generation – sales and marketing SUPPORT: local support Free local phone & email support, consultants](https://reader034.fdocuments.net/reader034/viewer/2022050422/5f9183c3fa69c801571d3e3c/html5/thumbnails/22.jpg)
電郵宣傳五步曲