2008MEDIA KIT

Who We AreDivers everywhere turn to Sport Diver, The Offi cial Publication of the PADI Diving Society, as their fi rst source of informa-tion for the latest diving news and prod-ucts. The Sport Diver staff is comprised of active divers and leaders in the diving community with more than 200 combined years of experience under the sea. Aside from being a passionate voice for dive en-thusiasts, the main goal of the magazine is to keep divers diving.

What We DoInformative editorial content and breath-taking photography tell the stories of divers and their underwater adventures. Sport Diver strives to inspire, excite, inform and motivate divers to become and remain active participants and members of the diving community.

How We Do ItInspirationReaders are able to open each issue of Sport Diver and have oceans at their fi n-gertips. Captivating photos appearing in Sport Diver are taken by the world’s most renowned underwater photographers. The pictures compliment the fascinating articles that are written to please both beginning and experienced divers.

TravelSport Diver examines incredible dive locations all over the world. Whether the underwater attractions are close to home or across the globe, Sport Diver brings the essence of each experience to the pages and turns dream dives into reality.

LifestylePassion is a way of life for divers, and Sport Diver understands this. The affi liation with the PADI Diving Society ensures a readership overfl owing with die-hard bubble blowers who revel in an adventurous lifestyle.

GearBuying the proper gear requires putting it on, testing it and learning all about it. Sport Diver knows that showing the gear and explaining how to buy it just isn’t enough. The gear coverage in each issue provides comparative information that helps readers determine which pieces of equipment are suitable for their next dive adventure. Sport Diver even off ers an annual special issue dedicated to gear.

Reader ProfileDEMOGRAPHICS$131,610 average household income

43 average age

71% male

60% married

91% college educated

83% employed (full time)

55% read Sport Diver before becoming certifi ed

57% diving fewer than four years

32% have children under the age of 18

SPORT DIVER ACTIONS64% of readers discussed or referred someone to an article

62% accessed an advertised website

49% accessed www.sportdiver.com

48% requested more information

38% visited a dive destination or resort advertised in the magazine

32% bought a product or service advertised in the magazine

DIVE ACTIVITIES PARTICIPATED IN DURING THE PAST 12 MONTHS76% reef and wall diving

72% warm-water diving

53% wreck diving

53% night diving

50% U/W photography

49% drift diving

48% snorkeling

31% cold-water diving

Buying BehaviorEQUIPMENT$1,112 average spent on dive equipment in the last 12 months

$1,038 plan to spend on dive equipment in the next 1-2 years

90% importance of overall quality/ durability of dive equipment

45% will spend more on quality or name- brand products

6 number of visits to local dive stores in the last 12 months

WHERE SPORT DIVER READERS PURCHASE DIVING EQUIPMENT76% dive store

38% Internet

26% vacation-related dive center

EQUIPMENT THEY OWN91% mask, snorkel and fi ns

76% dive gear bag

69% regulator

67% dive books or manuals

66% warm-water wetsuit

65% gloves or mittens

68% U/W light

63% dive computer

63% dive knife

59% U/W watch

55% digital camera

28% U/W camera housing (digital or 35mm)

23% boat

www.sportdiver.com

ESCAPE TO A DIFFERENT WORLD. EXPLORE NEW PLACES. EXPERIENCE A CONNECTION WITH NATURE.Sport Diver is the offi cial publication of the PADI Diving Society, the world’s largest scuba-diving certifi cation agency, providing advertisers with exclusive access to 32,000 PADI professionals who infl uence newly certifi ed divers looking to travel. The partnership has combined the world’s dominant force in diver certifi cations and the largest paid-circulation magazine in the dive industry.

(source: 2005 Sport Diver online survey, Walker Communications)

TravelTRAVEL HABITS85% took a dive vacation in the past three years

77% took at least one international dive trip in the last 12 months

$4,660 average amount spent on dive vacations in the last 12 months

22% took a live-aboard dive trip in the last three years

58% plan to take a live-aboard dive trip in the future

WHO THEY TRAVEL WITH55% spouse or signifi cant other only

40% friends or an informal group

27% family

25% dive store or dive club

WHEN THEY TRAVEL52% winter

45% spring

40% summer

37% fall

HOW THEY BOOK TRAVEL44% independently via e-mail

39% through a dive center

37% independently via phone

33% through Internet or online service

93% would consider booking online in the future

Rate base: 200,000 | Total paid circulation: 202,252Total subscriptions: 193,655 | Single-copy sales: 8,597

Circulation, Market Share

SPORT DIVER READERS/PADI DIVING SOCIETY MEMBERS DOMINATE THE MARKETAs the offi cial publication of the PADI Diving Society, Sport Diver has the strongest circulation in the dive market:

• More than 200,000 active divers comprising the largest ABC-audited paid circulation in the dive industry

• More than 32,000 PADI professionals receiving Sport Diver and infl uencing more than a million consumers

PADI DIVING SOCIETY MEMBERS RATE THE FOLLOWING AS HIGHLY IMPORTANT:95% subscription to Sport Diver

56% special off ers from dive resorts

54% dive equipment rebates and incentives(source: PADI Diving Society Member Survey, 2005)

(source: ABC Magazine Publisher’s Statement for 6 months ending June 30, 2007)

5.1%

12.7%13.1%

5.6%

9.5%3.8%

22.3%

17.0%

9.1%

I am writing on behalf of all three of our resorts when I say thank you Sport Diver! The e-mail blast has been a huge ongo-ing success and the bookings we have received have exceeded all expectations. I am positive that in 3 months, after the spe-cial getaway is complete, we will all have reason to celebrate!!! Thank you to your amazing team for all the hard work and creativity in helping us develop this initiative and launch it for us so successfully – it is a pleasure working with you!

Kristen M. GeorgeDirector of Sales & Marketing

Holiday Inn ~ Ramada ~ Marina del Mar

(source: ABC Magazine Publisher’s Statement for 6 months ending June 30, 2007)

www.sportdiver.com

ALASKA/HAWAII – 1.7%

(source: Sport Diver survey, Walker Communications)

Editorial DepartmentsDive Briefs is a section fi lled with energetic, entertaining short stories and news items on a variety of diving topics.

Diver’s Ed is an instructional section of the magazine devoted to health and educational tips meant to enhance divers’ skills and enjoyment of the sport.

Dive Life is a section devoted entirely to the PADI Diving Society that highlights news, events and members who are passionate about our sport.

Images provides inspiration to divers and photographers. Readers can learn about everything from digital to video to PC-based manipulation as well as get photo-equipment reviews and tips.

Equipment is a helpful section of Sport Diver that exam-ines new diving products and gear. The information is timely and educational.

Travel feature stories engage and excite divers’ appetites for diving, adventure and travel. The stories also serve as an educational resource, providing helpful information for divers planning their dive-travel adventures.

Getaways is a mini travel section that covers a variety of topic-driven resort destinations. These themed sections in-clude such useful information such as Must Do’s, Must Dives, Travel Info, Facts and Tidbits about the featured destinations.

Ready Set Dive delivers diving news from around the world, including seasonal specials, resort updates and new dive destinations.

The World’s Best Dives is the last page of the magazine, which highlights one unbelievable dive each issue.

www.sportdiver.com

12GREAT FINS

YOU CAN

AFFORD

+PADI DIVING SOCIETY SINGLESNO BUDDY? NO PROBLEM pg 24

DISCOVERUNDERWATER MYSTERIES OF THE MAYA pg 74

DIVE MECCA GRAND CAYMAN - ALL YOU NEED TO KNOW pg. 82

CURAÇAO THE CARIBBEAN’SBEST-KEPT SECRET pg 90

OUR NEXTTEEN EDITORIS IT YOU?

2007EARTH DAY 10 WAYS TO DIVE

IN AND HELP5THINGS YOUNEED TO KNOW

BEFORE YOU TRY A REBREATHER pg 36

sportdiver.comAPRIL 2007 Vol. 15 NO. 3

THE OFFICIAL PUBLICATION OF THE PADI DIVING SOCIETY

200+» HOT NEW

PRODUCTS

Gear2007

Buyer’s Guide

GREAT BUYS:DIGITAL CAMERAS ANYONE CAN USE / BAGS THAT DIVE & FLY / LONGER-BURNING DIVE LIGHTS / SMALL MASKS WITH BIG VIEWS

8 BCs Just for Women14 Fierce New Fins16 Bulletproof Regs20 High-Tech Computers34 Suits: Wet & Dry

+

HOW TO BUY

WHERE TO BUY

sportdiver.comMARCH 2007 Vol. 15 NO. 2

www.sportdiver.com

Sport Diver magazine truly speaks to Aggressor Fleet’s consumer base. We have seen a signifi cant shift in where our business comes from with Sport Diver out-pulling other media sources. We could not be more pleased with the results from our print and online marketing partnership with Sport Diver magazine.

Anne Hasson, Marketing Director, Aggressor Fleet

JANUARY/FEBRUARYWorld Dive Guide Issue›› Centerfold Gear Guide›› Prepped for Travel›› World Dive Guide

MARCHUltimate Gear Guide Issue›› All Geared Up!›› How to Buy Gear

APRILSecret Destinations Issue›› Ultimate Road Trips›› Travel Bags›› Understanding Strobes›› Dominica›› Bahamas›› St. Kitts

MAYLifestyle Issue›› Hawaii: Maui and Kona›› The Test Factory›› Going Wide (Photography)›› Roatan›› Maya: Riv/Cancun/ Cozumel

JUNEDive Group Issue›› Wetsuits›› Cayman Islands›› Love Fest in Curaçao›› Bonaire Redux

JULYGreat Adventures Issue›› BCs: Back vs. Wraps›› British Virgin Islands›› USVI›› Togeans›› St. Eustatius

AUGUSTWreck Issue›› Rare Air: Regs›› Greatest Dive in the World ›› WWII Dives: Chuuck›› Wreck Trek›› Bermuda

SEPTEMBEREnvironmental Issue›› Six Places to Get Green›› Essence of SLR and Point & Shoot›› Sell Your Images›› Turks & Caicos›› Kauai›› Tobago

Editorial CalendarOCTOBERThe Price Is Right Issue›› Ultimate Live-Aboards ›› Drysuits›› The Latest SLR Housings›› Utila, Panama and Costa Rica›› Puerto Rico›› St. Vincent and the Grenadines›› Private Island Escape

NOVEMBER/DECEMBERTo Do Before You Die Issue›› Favorite Gear of 2008, Sneak Peeks at 2009›› Photo Software›› Indonesia›› Galapagos›› Ryukyu›› Croatia

SPECIAL ISSUEThe World’s Best Diving & Resorts Issue›› An annual special collectors edition featuring destinations around the world in an upscale advertorial- based publication.

www.sportdiver.com www.sportdiver.com

Marketing ResourcesAs the industry leader, Sport Diver provides consultative services to our marketing part-ners that help you meet your marketing goals and objectives.

Creative Services: With the most experienced staff in diving, Sport Diver’s creative team pro-duces high-impact custom collateral for your business. Just a few of our resources include:

Equipment

Resorts

Destinations

›› Editorial Reprints

›› Advertorials

›› Ad Creative

›› Graphics

›› Photography

›› Events: Tie-in opportunities with PADI Diving Society events connect your products and services to our passionate readers in tropical locations such as the Cayman Islands, Bonaire and Tahiti.

Total Submersion 20083-10 MaySunset House, Grand Cayman

Enjoy an endlesssummer withPADI Diving Society and Sport Diver

Packages start at $1229* including:

Seven nights accommodations Breakfast dailySix days unlimited shore divingFour days two-tank boat divesRound trip airport transfersHotel tax and serviceNew dive buddiesParties, contests and more!

Reserve your space today by contacting your local PADI Dive Center or Resort. To locate the one nearest you log on to padi.com or call PADI Travel Network at 800 729 7234 (US and Canada) or +1 949 858 7234 ext. 2 or ptn1@padi.com.

*Price is per diver based on double occupancy and including taxes and service charge. Subject to availability and subject to change. PADI Travel Network License #CST 2028387-1

Sponsored by:

he PADI Diving Society members have yet another benefit to look forward to in 2008 as Olympus Imaging America Inc. comes aboard as the official digital photography sponsor of the PADI Diving Society. The PADI Diving Society and Olympus have teamed up to bring members the best in digital underwater photography equipment and instruction at the following 2008 Society member events: Tahiti Dive Festival in Bora Bora and Total Submersion in Grand Cayman. Olympus is also a Society benefits sponsor, so be sure to check out your 2008 Member Handbook and Benefits Directory when it arrives.

Point, click, exhale and shoot; that’s all it takes to capture an award-winning photo underwater, right? If only it were that easy. Well, PADI and Olympus are working together to make it almost that easy. With an array of digital cameras and underwater housings available from Olympus, and PADI’s Digital Underwater Photographer Specialty course, divers of all levels can now aspire to experience the vast undersea world as underwater photographers.

With the introduction of its new camera line, underwater housings and accessories, Olympus is looking forward to putting some of the most user-friendly cameras in the hands of divers on location. The technology in Olympus digital underwater products allows divers, from beginner to advanced, to improve their underwater photography skills at all levels.

Each Olympus housing features a large window for viewing the camera’s LCD screen and easy-to-operate menu buttons to help you get the most out of your underwater images. Olympus will showcase its full line of underwater products at various PADI Diving Society events in 2008.

All Olympus SW series cameras are ideal for snorkeling, swimming and boating because they are all waterproof without a housing. When coupled with their corresponding housings, Olympus cameras allow you to capture images down to 40 meters. Each camera offers various underwater scene modes for quick adjustments during your dives. For the diver looking for the ultimate in creative control, the Olympus E-410 digital SLR is easily paired with its own housing that accommodates all of the E-System lens ports and flash accessories.

To find out more about which camera system is right for you, visit olympusamerica.com/underwater. Or you can join Olympus and the PADI Diving Society on location in either Tahiti or Cayman in 2008. PADI Diving Society

events are the perfect way for you to meet fellow Society members and participate in a host of additional fun and educational activities. Society events also offer gifts and prizes galore! Who knows, you may just win a new Olympus camera of your very own, or any one of a variety of other prizes from our sponsors. Best of all, you’ll receive hands-on equipment instruction from Olympus technical experts and be able to test the latest products and improve your underwater photography skills.

tStylus 790 SW

PT-041 Housing

E-System PT-E03 Housing

as PADI Diving Society Official SponsorOlympus Increases Exposure

A D V E R T I S E M E N T

Join us at the Tahiti Dive Festival on February 21-March 6 with TOPdive and Pearl Resorts in Bora Bora, or at Total Submersion on May 3-10 at Sunset House in Grand Cayman. Get the most out of your next dive vacation. Join PADI, Sport Diver and Olympus on your next vacation and bring home those awe-inspiring photos to share with your friends and family.

To reserve your space today, contact your local PADI Dive Center or Resort. To locate the one nearest you, call the PADI Travel Network at 800-729-7234 (United States or Canada) or 949-858-7234, ext. 2, or e-mail ptn1@padi.com.

www.olympusamerica.com/underwaterwww.getolympus.com

PT-037 Housing w/ UFL-1 Flash

Photo: Budd Riker

Cary WienOur final dive site for this trip was called Diver’s Leap, named for the low cliff from which shore divers must make their entry. Shortly after we entered the water the divemaster pointed out a hole in the sand almost 3 inches in diameter. After disturbing the sand around it we were treated to a large mantis shrimp emerging and reforming the edge of his burrow. Over the course of this one-hour dive I stopped three times at the mantis shrimp’s burrow and watched with fascination as he appeared every so often, carrying a load of sand that he dumped out of his burrow and then meticulously cleaned away from the edge.

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As seen in Sport Diver Magazine

Tom SzaboIt was the end of the dive at Hell’s Corner; I was doing a safety stop in 15 feet of water. Glancing under a soft coral I caught a glimpse of not one, not two, but three juvenile spotted drums. I slowly moved over for a closer look, and instead of darting off, they remained in their little play-ground, swimming around. I raised my camera to start snapping pictures thinking they’d hide, but no, they just continued swimming in their little playground. I hovered there for a good five minutes watching and photographing. When we got back aboard the boat, everyone was in awe of these little guys. It was like watching children at play.

DWELLERS A ball of glassy sweepers

polarizes at a diver’s approach. Opposite,

from top: An inquisitive spotted moray; a

four-eyed butterflyfish; and a white mantis

shrimp pops up for a look-see.

As seen in Sport Diver Magazine

SportDiver.comeNEWSLETTERS Value Duration

›› Included in eNewsletter $1,000 per month›› Custom eNewsletter $6,000 per mailing

WEBSITE COVERAGE›› Home page lead feature $3,000 per 2 weeks›› Enhanced eBrochure $350 per month(includes link to client site, photogallery and Travel Package promotion)›› Travel Package listing $300 per month›› Co-branded desktop $250 per monthimage/wallpaper›› LiveBrochure $6,000 per year(includes creation, hosting and alink from Enhanced eBrochure, if applicable)›› Online Test Factory $1,000 per gear item

VIRTUAL TOURS›› Virtual Product Tour $25,000 per year›› Virtual Resort Tour $25,000 per year›› Virtual Destination Tour $25,000 per year

BANNERS›› Home page 728 x 90 leaderboard $2,000 per month(top, rotating with up to 3 other sponsors)›› Home page 300 x 250 rectangle $3,000 per month(exclusive sponsor)›› Home page 160 x 600 $2,000 per monthwide skyscraper (rotating withup to 3 other sponsors)›› Home page 300 x 250 rectangle $2,000 per month(rotating with up to 3 other sponsors)›› Individual page 300 x 250 $1,500 per monthrectangle (exclusive sponsorship)›› Run of site 300 x 250 $1,000 per monthrectangle (rotating with other sponsors)›› Destination page 728 x 90 $1,500 per month(top exclusive sponsor)›› 728 x 90 Run of site $1,500 per month(top, rotating with up to 5 other sponsors)›› 728 x 90 Run of site $250 per month(bottom, rotating with up to 5 other sponsors)

CONTESTS›› Online contest with $1,500 per monthe-mail database generation (3-month minimum)

CUSTOM RESEARCH›› Online survey $5,000

www.sportdiver.com www.sportdiver.com

Custom Online PublishingSportDiver.com’s talented team of Web designers and videographers will bring your destination, resort or product to life on the Web with a stunning display of sights and sounds. Each custom-produced interactive piece brings together your promotional message and the insights of our editors, delivering a one-of-a-kind experience for your prospective customers.

VIRTUAL PRODUCT TOUR

VIRTUAL RESORT TOUR

VIRTUAL DESTINATION TOUR

Custom programs available

VIDEOS/PHOTOS

‹‹

eBROCHURES

‹‹MONTHLY

eNEWSLETTER

‹‹CUSTOM

eNEWSLETTER

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Online MarketingIntroducing the New SportDiver.com

As the fastest-growing diving website, SportDiver.com takes online diving to the next level, including a robust community with “MySpace and YouTube”-like features allowing divers to interact and share their experiences with friends and family. The new SportDiver.com will quickly be populated with user-generated content including photo galleries, videos, message boards and blogs as well as product and travel information provided by our expert editors. Check out our new interactive Google maps that let you drill down to dive sites and resorts, or search our product database to get outfi tted with the latest gear. Then visit our Travel Packages department to get the best deals in diving. At all levels, SportDiver.com connects divers with our marketing partners who deliver the experience.

ONLINECONTESTS

‹‹

www.sportdiver.com www.sportdiver.com

2009 World’s Best Diving and ResortsREACH OVER 300,000 ACTIVE DIVE TRAVELERS IN THE WORLD’S BEST DIVING & RESORTS, THE DIVE INDUSTRY’S LARGEST-CIRCULATION PUBLICATION!

The World’s Best Diving & Resorts reaches 50 percent more dive travelers than any publication in diving. With its extended shelf life on newsstands nationwide and distribution through June 2009 to every new PADI Diving Society member, your exposure in this upscale dive travel publication will deliverthe largest audience at the lowest cost, providing you maximum return on investment.

›› Proven to produce twice the leads of regular Sport Diver issues. ›› Annual collectors edition referred to all year ›› High-quality advertorial-based publication ›› Increased reach and newsstand distribution ›› Distributed to Sport Diver’s existing circulation with bonus distribution to new PADI Diving Society members through 2009 ›› Only publication of its kind serving divers

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RESORT & SPA,

RANGALI ISLAND,

MALDIVES48WAYS TO EXPLORE

THE BEST DIVING

IN THE WORLD

2 0 0 7 E D I T I O N

T H E W O R L D ’ S B E S T

&Resorts

sportdiver.com/worldsbest

D E S T I N AT I O N P R I M E R

CURAÇAOW o r l d ’ s B e s t D i v i n g & R e s o r t s

84 sportdiver.com/worldsbest

MUST DO

85World’s Best Diving & Resorts

And if you are hovering over a coral reef that looks like giant

mushrooms as far as the eye can see — on a dive site called

“Mushroom Forest”— then you can’t be anyplace else.

The character of the place even comes out in its signa-

ture shipwreck, the Superior Producer, which, while intact,

is not an artificial-reef project but an honest-to-goodness

wreck, a ship that actually capsized just outside the Wil-

lemstad Harbor entrance just before Christmas in 1977,

creating a holiday-season salvage effort that people still

talk about today.

Lots of character, stellar diving, and an atmosphere that’s

familiarly exotic — it’s easy to see why, for many divers, Cura-

çao is the number-one “close” location on their international

list of favorite destinations.

From the brightly colored Dutch-style buildings on

the Willemstad waterfront to vendors conversing in

Papiamentu at the floating fruit-and-vegetable mar-

ket to parrots perched in cacti next to a brilliant blue sea,

Curaçao hints of the exotic at every turn. Yet its location,

just off Venezuela in the Gulf of Mexico, makes this island a

conveniently brief trip for most North American travelers.

Visitors often remark that Curaçao, with its working-

island atmosphere, has a distinctive personality often

compared to other places in the world but not to be repro-

duced anywhere.

Its diving certainly falls into that category. If you’re div-

ing on a tugboat with camouflage-festooned scorpionfish

sleeping next to it in the sand, then you must be in Curaçao.

CURAÇAO

Caribbean Sea

RESORTS/DIVE CENTERS MUST DIVE

1. The Superior Producer2. Hell’s Corner3. Mushroom Forest 4. Porto Mari 5. Director’s Bay

1. Breezes Curacao Resort2. Habitat Curacao3. Ocean Encounters4. Sunset Waters Beach Resort

AREA OF DETAIL

KNIP IN THE AIR 1. Doing the high-dive at a local favorite, Knip Beach. 2.Fairy-tale Dutch architecture along the Willemstad waterfront. 3. The famous Tugboat. 4. Elephant-ear sponge on the Director’s Bay dive site.

AVERAGE WATER TEMP: 78-83°FWHAT TO WEAR: Diveskin in summer, 3-5mm in winter. AVERAGE VIZ: 80-100 feet WHEN TO GO: Year-round; coral spawns during September/October full moons. WHAT TO EXPECT: Calm and current-free dives, coral fields that seem to go on forever, and a possibility of porpoises. LANGUAGE: Dutch and Papiamentu, although most locals speak excellent English. TAXES: Room tax 7%; service charge, 12%. ELECTRICITY: 110-130 V; most U.S. appliances work here.TIME ZONE: Atlantic Standard Time (Eastern Standard Time plus one hour).

curacao.com; 800-328-7222; sportdiver.com/curacao

Hike to the top of 1,230-foot Mount Christoffel for a 360-degree view of the island; visit one of the landhuisen, a grand home originally owned by the 17th-century Dutch slave traders; shop in Willemstad, which has some of the best shopping in the Caribbean.

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AIRPORT/EXIT FEES: US$22 departure tax for international flights; US$10 for flights within the Netherlands Antilles.KEY GIFT: Curaçao’s import tax is low, so the island’s best bargains are luxury items like cameras, electronics, fine china and crystal.DON’T FORGET: Sunscreen and snorkeling gear. Curaçao has great snorkeling along many beaches, including Playa Kalki and Cas Abou.THE VIBE: Multicultural fun in the sun and under the stars.TOPSIDE: Fairy-world caves (the Hato Caves), rollicking nightlife (especially during Carnival) and cosmopolitan dining. Some of the Caribbean’s finest beaches dot the west end.

FOR MORE INFORMATION

MUST KNOW

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ResortSpread ››

Editorial‹‹ Opener

24 sportdiver.com/worldsbest 25World’s Best Diving & Resorts

B a y I s l a n d s o f H o n d u r a s

Anthony’s Key Resort

With the largest and most mod-ern fleet of custom-built dive boats in the Caribbean, guests can choose from hundreds of dive sites, includ-

Thirty-f ive mi les off the coast of mainland Honduras on the Bay I s land of Roatan , fami ly -owned-and-operatedAnthony’s Key Resort offers all-inclusive dive vacations on the

world’s second-largest barrier reef.

ing 35 sites five to 30 minutes away on a vibrant reef in warm waters aver-aging 80 to 100 feet of visibility.

Anthony’s Key Resort owns and

Accommodations: Private eight-acre

island with 56 wooden cabanas perched

over the lagoon

Amenities: full-service restaurant and

bar, modern fleet of custom dive and snor-

kel boats, only dolphin program in Hondu-

ras, 30-by-60 foot freshwater pool with bar

and grill and land excursions

Contact Information: Toll free: 800-227-

3483; tel: 954-929-0090; website: anthonys

key.com; e-mail: akr@anthonyskey.com

operates a unique on-site research and educational facility running the only dolphin program in Honduras, the Roatan Institute of Marine Sci-ences (RIMS). Dolphins reside in a natural lagoon complete with a living coral-reef ecosystem. They leave the facility to be trained and to interact with snorkelers and divers in myriad dolphin activities. Dolphin encounters in the waist-deep lagoon are an adventure for guests of all ages and abilities.

At the center of Anthony’s Key, a private eight-acre island, is a 30-by-60-foot freshwater pool with a bar and grill, all intimately hid-den away by towering palms. The four-foot-deep waters are perfect for a lap swim, relaxing soak on built-in seating along the perim-e t e r, p o o l s i d e l o u n g i n g a n d star-gazing swims unti l 10 p.m. Take advantage of our seven-night, all-inclusive package includ-ing: three boat dives daily, two night boat dives, buoyancy-control workshop, three meals daily, dol-phin presentations daily, horseback riding, hiking, kayaking, canoeing, entrance to the Roatan Museum, Roatan Airport transfers and airline-ticket reconfirmation.

1. Oceanside lounging 2. Sunset at Anthony’s Key Resort 3. Wooden cabanas sit over the lagoon 4. Interior of room 5. Pool 6. One of the resort’s resident dolphins

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89World’s Best Diving & Resorts

Sunset Waters Beach Resort

1. Hence our name 2. Sunset Waters Crescent Beach 3. Oceanfront Junior Suite

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Sunset Waters offers a variety of book-ing options, up to all-inclusive. With generous and flexible mealtimes and excellent menus, this is a good choice for most guests. After diving as much as you want, you can burn off any leftover energy by playing tennis, golf or minia-

ture golf. Kayaks, pedal boats and fish-ing provide more water activities, and there’s always the pool. The waterside sports bar is the social gathering spot where a cool drink and a game of pool are always available.

The energetic Sunset Divers crew

provides complete dive-gear service, setting up your gear for each boat dive, then rinsing it and hanging it to dry in the dive locker. With two dive boats, Day Dreamer and Day Tripper, Sun-set Waters gives full access to most of Curaçao’s west coast, which has one long and nearly continuous reef. The famous Mushroom Forest, with its acres of pagoda-shaped star coral formations, is almost next door, and popular sites like Black Coral Gardens and Radio City are close by. The house reef, accessible 24 hours, features a gently sloping wall that starts at 20 feet and extends beyond recreational dive limits. It’s a great dive by day and even better at night with exceptionally easy access across a beach protected by a stone jetty.

The sun sets every day, but it’s never more lovely, more magic, than when that bright orb sizzles into the sea with a glorious golden splash. You’ll find few better places on earth to view such an event than from

your private balcony at Sunset Waters. The resort is raised on a western bluff overlooking the clear, calm Caribbean and one of Curaçao’s finest beaches. Even the open terrace restaurant enjoys the sweeping view.

Accommodations: 70 one- and two-

bedroom suites with choice of standard,

superior and junior rooms; all rooms

feature air conditioning, satellite TV and

private baths

Amenities: PADI 5-Star facility, Internet

café, pool with tiki bar

Contact Information: Toll-free: 866-

578-6738, tel.: 5999-864-1233; fax: 5999-

864-1237; website: sunsetwaters.com;

e-mail: cory@sunsetwaters.com

C u r a ç a o

165World’s Best Diving & Resorts

Div ing & Resorts Gal lery

Bonaire

Belmar Oceanfront ApartmentsBonaire is the island that

invented 24/7 diving free-

dom. Yet there’s much more to

do here — from windsurfing,

kiteboarding and blo-kart land-

sailing to deep-sea fishing and

boating.

And the perfect home base

for a luxurious leisure-and-dive

vacation is Belmar Oceanfront

Apartments, where accommoda-

tions range from one-bedroom

Suite DeLuxe apartments with

fully equipped kitchens and

large covered balconies to two-

bedroom/two-bath Penthouse

DeLuxe apartments with open

living/kitchen areas and double

covered balconies.

All Belmar Apartments Bonaire

units have beautiful oceanfront

views with spacious private ter-

races and balconies where you

can relax and enjoy the beautiful

Bonaire

For divers looking for more

budget-oriented family

accommodations with an eco-

adventure bent, Caribbean Club

Bonaire features 20 one- and

two-bedroom cottages as well

as four studios and two pent-

houses with breathtaking views

of Bonaire’s west coast.

One of Bonaire’s best com-

bination snorkel-and-dive sites,

“Oil Slick Leap,” is literally a

giant stride away, off the resort’s

dive dock.

The resort’s dive operator,

Hilltop Divers, offers a complete

and wide range of services, from

air fills to a full retail shop, a vari-

ety of rental sets, rinse tanks and

showers.

The dive portion of a Carib-

bean Club Bonaire package can

be exchanged for an adventure

package that includes man-

Contact Informationtoll-free: 800-906-7708

website: caribbeanclub

bonaire.com

e-mail: reservations@carib

beanclubbonaire.com

grove kayaking, cave snorkeling

and mountain biking.

Extremely popular with fami-

lies who have multiple interests,

Caribbean Club Bonaire also

features the Hilltop Bar and

Restaurant which, like the rest

of the property, offers excellent

value for money.

A great value in resort

experiences on the island where

the diving never sleeps, Carib-

bean Club Bonaire is your key

to some of the best diving in the

Caribbean at a price that invites

you to bring the whole family.

Caribbean Club Bonaire

turquoise Dutch Caribbean Sea

and brilliantly colored sunsets.

Located in Belnem, three min-

utes south of the airport and eight

minutes away from the shopping

and restaurant scene of Kralen-

dijk, all units at Belmar Ocean-

front Apartments are just 20 feet

from the water. A fully equipped

dive shop with gear lockers and

two private piers attends to all

your diving needs (dive/lodg-

ing packages are available), and

there’s a large pool where you

can swim laps, socialize or just

catch some rays.

Contact Informationtoll-free: 888-655-0605

website:belmar-bonaire.com

e-mail:info@belmar-bonaire.com

ResortGallery ››

Resort‹‹ Single

Page

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PLAQUE OF DISTINCTIONWe’ll present you with a distinctive plaque, acknowl-edging your status as a par-ticipant in The World’s Best Diving & Resorts, perfect for prominent display any-where clients are most likely to see it.

We Connect People with Their Passions

WORLD’S BEST DIVING & RESORTS SEALUsed in your print and online marketing, the seal will distinguish you as an elite company in the realm of diving and resort hospitality.

DISPLAY RATES

Four-Color 1X 5X 10XSpread $51,770 $47,635 $44,000Full Page 27,245 25,070 23,1702/3 Page 21,525 19,800 18,3001/2 Page (Isl) 19,080 17,535 16,2151/2 Page 16,895 15,545 14,3601/3 Page 12,265 11,285 10,420 Two-Color 1X 5X 10XSpread $42,245 $38,870 $35,905Full Page 22,235 20,460 18,8952/3 Page 17,565 16,160 14,9301/2 Page (Isl) 15,570 14,325 13,2351/2 Page 13,785 12,685 11,7251/3 Page 10,005 9,200 8,505

Black & White 1X 5X 10XSpread $35,205 $32,375 $29,915Full Page 18,525 17,045 15,7452/3 Page 14,630 13,465 12,4401/2 Page (Isl) 12,970 11,925 11,0301/2 Page 11,485 10,565 9,7651/3 Page 8,330 7,665 7,075

Covers 1X 5X 10XCover 2 $34,055 $31,340 $28,960Cover 3 31,870 29,330 27,090Cover 4 36,245 33,330 30,805

General Conditions

1. In consideration of publication, Advertiser and its Agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication. 2. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an ad or for errors in key number or advertis-ers index. 3. Conditions other than rates are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher. Cancellation of any space reservation by the Advertiser or its Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to refl ect actual space used at the earned frequency or volume rate. 4. Cancellation or changes in orders may not be made by the Adver-tiser or its Agency after the closing date. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or its Agency. 5. Positioning of advertisements is at the discretion of the Publisher except where request for a specifi c position is acknowledged, in writ-ing, by the Publisher. 6. No conditions other than those set forth on this rate card shall be binding on the Publisher unless specifi cally agreed to in writing by the Publisher. 7. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any governmental or quasi-govern-mental entity, fi re, fl ood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher aff ecting production or delivery in any manner. 8. Publisher has the right to hold Advertiser and its Agency jointly and severally liable for monies due and payable to publisher for advertising ordered and published. Should collection eff orts become necessary, Advertiser and its Agency agree to pay all attorney fees incurred in connection with collection of advertising that was published. 9. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a representation by the Advertiser and/or Advertising Agency that they have obtained written consent of the use in the advertisement of the name, picture and/or testimonial of any living person which is contained therein. It is understood that the Advertiser and/or Adver-tising Agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement. 10. All ads run on a pre-pay basis until credit is approved. 11. Retail pricing of scuba equipment is permitted only in ads placed by the manufacturer or U.S. distributor of the product.

AD SIZES Black-and-white, two-color, four-color ROP (off set)

Size of Ad Width Length

Full Page Nonbleed 7” (7.0”) 9-3/4” (9.75”)Full Page Bleed 8-3/8” (8.375”) 11” (11.0”)Trims to 8-1/8” (8.125”) 10-3/4” (10.75”)Two-Page Spread Bleed 16-1/2” (16.5”) 11” (11.0”)Trims to 16-1/4” (16.25”) 10-3/4” (10.75”)2/3 Page Vertical 4-1/2” (4.5”) 9-3/4” (9.75”)1/2 Page Horizontal 6-7/8” (6.875”) 4-3/4” (4.75”)1/2 Page Horiz. Bleed 8-3/8” (8.375”) 5-1/2” (5.5”)Trims to 8-1/8” (8.125”) 5-3/8” (5.375”)1/2 Page Island 4-1/2” (4.5”) 7-3/16” (7.187”)1/3 Page Vertical 2-1/8” (2.122”) 9-5/8” (9.625”)1/3 Page Square 4-1/2” (4.5”) 4-3/4” (4.75”)1/6 Page Vertical 2-1/8” (2.122”) 4-3/4” (4.75”)1/6 Page Horizontal 4-1/2” (4.5”) 2-1/4” (2.294”)1/12 Page Square 2-1/8” (2.122”) 2-3/8” (2.375”)

HOLD LIVE MATTER 0.25” FROM TRIM ON ALL SIDES.

2008 CLOSING DATESIssue Space Close Materials Due* On Sale

JAN/FEB 11/1/07 11/5/07 1/1/08

MARCH 12/6/07 12/11/07 2/5/08

APRIL 1/17/08 1/22/08 3/11/08

MAY 2/21/08 2/26/08 4/15/08

JUNE 3/20/08 3/25/08 5/13/08

JULY 4/17/08 4/22/08 6/10/08

AUGUST 5/22/08 5/27/08 7/15/08

SEPTEMBER 6/26/08 7/1/08 8/19/08

OCTOBER 7/31/08 8/5/08 9/23/08

NOV/DEC 8/28/07 9/5/08 10/28/08

WORLD’S BEST 9/29/08 10/7/08 11/25/08

*If we do not receive instructions regarding your materials, the most recent ad of the same size scheduled will be picked up.Ad materials received after the deadline will be charged late fees, unless an ad exten-sion is arranged with Ad Services prior to the deadline.There is a $40 fee for sending in revised materials after original ad material has been processed. This also applies if revised material is sent in after instructions have been given to pick up an ad.

FULL PAGE BLEED FULL PAGE 2/3 PAGE

1/6 PAGEVERT.

1/12PAGE

1/2 PAGE

1/6 PAGEHORIZ.

1/3 PAGESQ.

1/3 PAGEVERT. 1/2 PAGE

ISL.

DIGITAL REQUIREMENTSSport Diver utilizes a digital workfl ow and we require all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifi cations will be corrected and advertiser billed for the required production.

AD SIZES: All ads must be created to exact size specifi cations on the rate card or will incur charges for resizing. No live matter within 1/4” of gutter or trim on full-page or spread ads.PREFERRED FORMATS: PDF/X-1a format is the preferred fi le format for submission. When preparing PDF/X-1a fi les, careful attention must be paid to insure they are properly created and will reproduce correctly. Please see http://www.adobe.com/products/acrobat/pdfs/pdfx.pdf for guidelines and instructions.ACCEPTED FORMATS: InDesign or QuarkXpress for Macintosh with associated graphic fi les and fonts. Files should conform to SWOP guidelines and total area density should not exceed 300%. View specifi cations online at www.swop.org.To ensure you have all the necessary fi les, including fonts,use the InDesign “Package” feature or Quark “Collect For Output” Other Desktop Application Files such as Illustrator or Photoshop are also accepted.FONTS: All native format fi les must be accompanied by the screen and printer fonts used in those fi les. Apple Truetype fonts should not be used. Black type on white background should be defi ned as 100% black ONLY.PHOTOS: All four-color scans must be 300 dpi in CMYK. All B/W scans must be 300 dpi grayscale. If RGB images are in supplied fi le, we will automatically convert to CMYK at $15 per image.GRAPHICS: TIFF; EPS (for Illustrator and Freehand EPS fi les, fonts must accompany fi le even if text has been converted to paths); JPEG (charges will be added for images requiring conversion to TIFF or EPS).PROOFS: For full-page and spread ads, advertisers MUST submit a contract-level digital proof at 100% that conforms to SWOP standards (including a color bar) for all digital fi les. Client-supplied contract proof is required to guarantee color. Acceptable contract proofs include: Epson Contract Proof, IRIS, Kodak Approval, Digital Match Print, Progressive Press Proof, Fuji Pictro, Fuji Final ProofProofs are required regardless of delivery mode. If contract proof is not supplied, we will generate an Epson proof at a charge of $42 per page.The publisher and printer will not accept responsibility whencontract proofs are not submitted.MEDIA TRANSFER: CD-ROM, DVDELECTRONIC TRANSMISSIONS: Ad fi les can be delivered via our Ad Portal at http://www.rrd-lpc.com/bonnier. For ads supplied electronically, advertiser must supply an additional content proofi ng fi le. If one is not supplied, a confi rmation PDF proof at a charge of $11 will be sent to advertiser for approval and an Epson proof will be made at $42 per page for full-page ads and spreads.We do not accept ads via e-mail.For more detailed digital information: Contact your Sport Diver Ad Services Manager at 407-571-4792. Electronic fi les are stored for one year only, unless otherwise requested in writing.BINDING: Perfect, foot jogINSERTS: Consult your advertising representative.

Production and prepress services are available; rates upon request.

2008 Sport Diver Rates #17 Prices Eff ective January 1, 2008 Ad Sizes/Digital Requirements

www.sportdiver.com

Photos, copy, logos, materials, etc. for ad design services at Sport Diver ship to:

Sport DiverAdvertising Services Manager

460 North Orlando Avenue, Suite 200Winter Park, FL 32789Phone 407-571-4792

Final Ad Materials (ready to print) ship to:RR Donnelley & Sons Company

Lancaster Premedia CenterAttn: Sport Diver Ad Management Module216 Greenfi eld Road, Lancaster, PA 17601

Phone 717-481-2851

SHIPPING INSTRUCTIONSQuestions? Please contact the advertising services manager at 407-571-4792.

www.sportdiver.com

MARKETPLACE RATES

Four-Color 5X 10X2/3 Page $11,515 $10,6351/2 Page 9,030 8,3501/3 Page 6,560 6,0301/4 Page 5,390 4,9851/6 Page 4,265 3,925

Two-Color 5X 10X2/3 Page $9,210 $8,5151/2 Page 7,230 6,6851/3 Page 5,245 4,8251/4 Page 4,310 3,9901/6 Page 3,410 3,140

Black & White 5X 10X2/3 Page $7,675 $7,0851/2 Page 6,020 5,5701/3 Page 4,370 4,0251/4 Page 3,595 3,3251/6 Page 2,845 2,6151/12 Page 2,185 2,0101/24 Page 1,680 1,545

CLASSIFIED RATES PER WORD (20 word minimum)

5X 10XRate/Word $16.60 $15.75

Dave Freygang – Group Publisher | David Benz – Publisher | Ty Sawyer – Editor | Laura Walker – Online Director

www.sportdiver.com | 460 N. Orlando Ave., Suite 200, Winter Park, FL 32789 | 407-628-4802

We Connect People with Their Passions WINTER PARK, FL NEW YORK, NY NEWPORT, RI OCEANSIDE, CA TUSTIN, CA

www.bonniercorp.com