2008-3b-3

Important DatesWelcome Back Issue

Thursday, August 30, 2007Display Ad Deadline: Thursday, August 23 at 3 p.m.

Classified Line Ad Deadline: Friday, August 24 at noon

First Regular DPWednesday, September 5, 2007

Display Ad Deadline: Friday, August 31 at 3 p.m.Classified Line Ad Deadline: Tuesday, September 4 at noon

(The Daily Pennsylvanian business office will be closed Labor Day, Monday, September 3.)

First 34th Street MagazineThursday, September 13, 2007

Ad Deadline: Thursday, September 6 at 3 p.m.

Football PreviewFriday, September 14, 2007

Ad Deadline: Friday, September 7 at 3 p.m.

4015 Walnut Street, Philadelphia, Pennsylvania 19104-6198Business (215) 898-6581 • Fax (215) 898-2050

E-Mail: [email protected]

Fall 2007 Special Issues Calendar

Welcome Back Issue

Issue Date: Thursday, August 30Deadline: Thursday, August 23

Distributed during move-in week — well before classes start and while Penn students have shopping, furnish-ing, and recreation on their minds. A great way to reach both returning students and new arrivals.

4015 Walnut Street • Philadelphia, Pennsylvania 19104-6198Phone: (215) 898-6581 • Fax: (215) 898-2050 • E-mail: [email protected]

Fall Dining Guide

Issue Date: Wednesday, October 31Deadline: Wednesday, October 24

A complete restaurant guide, including a directory of more than 800 establishments in the Philadelphia area. A comprehensive guide to dining and nightlife that many readers will keep and use all semester.

Basketball Preview

Issue Date: Friday, November 16Deadline: Friday, November 9

A pre-season guide, published just before the season-opening game, and a keepsake for fans. The Basketball Preview includes player profiles, the competition, schedules and much more, as the Quakers begin their quest to retain the Ivy League title. (date subject to change)

Homecoming Issue

Issue Date: Friday, October 19Deadline: Wednesday, October 17

A Homecoming Weekend preview that reaches both the Penn community and returning alumni, covering the game and all of the weekend events. Published on Friday, the day before Homecoming.

Final Exams Issue

Issue Date: Tuesday, December 11Deadline: Thursday, December 6

Distributed after fall term classes end, at the start of final exams week. This two-section, feature-packed issue is your best chance to reach Penn students as they get their holiday shopping finished before heading home.

Football Preview

Issue Date: Friday, September 14Deadline: Friday, September 7

This complete pre-season guide is published the day before the Quakers’ 2007 season opener (vs Lafayette). It previews the team, the competition, and the Quakers’ quest to win the Ivy League title.

Your customersare back

Reach them withThe Daily Pennsylvanian’s

Welcome Back Issue

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

• The Welcome Back Issue has 3 sections packed with campus and local news, sports and an introduction to life in Philadelphia

• This issue is your first chance to reach the thousands of new and returning students and faculty

• 14,000 copies of The Welcome Back Issue are distributed around campus

• The Welcome Back Issue will be distributed during move-in week, when students are settling in and establishing their buying habits

Putting Penn to Paper

Issue Date:Thursday, August 30

Ad Deadline:Thursday, August 23

at 3:00 pm

Column Sizes

1 column wide (1.729”)

1” t

all

Sample Column Inch

Common SizesAlthough many ad sizes are available, some of the most common sizes are:

Full Page ............................................ 6 col. x 21”Two-thirds Page (vertical) ..................... 4 col. x 21”Two-thirds Page (horizontal) ................. 6 col. x 14”Half Page (vertical) .............................. 4 col. x 16”Half Page (horizontal) .......................... 6 col. x 10 1⁄2”Third Page .......................................... 4 col. x 10 1⁄2”Quarter Page (vertical) ......................... 3 col. x 10 1⁄2”Quarter Page (horizontal) ..................... 4 col. x 8”Eighth Page (vertical) .......................... 2 col. x 8”Eighth Page (horizontal) ....................... 3 col. x 5”Sixteenth Page .................................... 2 col. x 4”

ADVERTISING COLUMN WIDTHS Columns Inches Picas

1 1 3⁄4 or 1.729 10p4 2 3 9⁄16 or 3.558 21p4 3 5 3⁄8 or 5.388 32p4 4 7 1⁄4 or 7.217 43p4 5 9 1⁄16 or 9.046 54p3 6 10 7⁄8 or 10.875 65p3

Quarter Page3 col. x 101⁄2”

$359.101⁄8 Page

3 col. x 5”$171.00

Half Page6 col. x 101⁄2”

$718.20

Full Page6 col. x 21”$1,436.40

Half Page4 col. x 16”

$729.60

1⁄16 Page2 col. x 4”

$91.20


$182.40

Ad Size InformationAd sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying columns by inches gives the total number of column inches (i.e. 2 x 4 = 8 column inches). Multiplying column inches by the ad rate gives the cost of an ad.

Any size ad can be created according to these rules:

• Widths are in full columns (no halves or fractions).• Heights are in 1⁄2” increments, 1” minimum.• Minimum size: 2 column inches (1 x 2 or 2 x 1).

Sample Ad CostsThe diagrams below represent several common ad sizes. The prices shown are based upon the local open (one-time) ad rate, $11.40 per column inch. For customers with annual volume contract rates, multiply columns by inches by the applicable rate to determine the cost.

Guaranteed Position

For more information call (215) 898-6581

• Spot (Single) Color .................................. $105.00

• Process (Multiple/Full) Color .................... $160.00Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue.

Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

• Guaranteed Position ..................................... 10% of ad’s space cost ($40 minimum)

Guaranteed position only applies to specific pages or sections, not to the position on a page. Alternatively, advertisers may request ad position without a fee, but also without a guarantee of placement.

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

Color Rates

Welcome Back Issue — Thursday, August 30

Ivy LeagueFootball is back

Reach the fans withThe Daily Pennsylvanian’s

Football Preview


• The Football Preview will be inserted into all 14,000 copies of The Daily Pennsylvanian and distributed to over 90 campus locations

• The Football Preview is published the day before the opening game of the season

• This keepsake edition has the schedules, player profiles, scouting reports, photos, features, and much more

• The Daily Pennsylvanian’s Production Department can create an ad for you that will tie into the football theme. Use the ad space to make your business a part of the Penn football experience


Issue Date:Friday, September 14

Ad Deadline:Friday, September 7

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch


1 1 3⁄4 or 1.729 10p4 2 3 9⁄16 or 3.558 21p4 3 5 3⁄8 or 5.388 32p4 4 7 1⁄4 or 7.217 43p4 5 9 1⁄16 or 9.046 54p




Guaranteed Position








Color Rates

Football Preview — Friday, September 14Common SizesAlthough many ad sizes are available, some of the most common sizes are:

Full Page ...............................................5 col. x 101⁄2”Half Page (Vertical) ................................3 col. x 81⁄2”Half Page (Horizontal) .............................5 col. x 51⁄2”Quarter Page (Vertical) ............................2 col. x 61⁄2”Quarter Page (Horizontal) ........................3 col. x 5”Eighth Page ..........................................2 col. x 31⁄2”


Full Page5 col. x 101⁄2”

$598.50


$313.50


$290.70

1⁄4 Page2 col. x 61⁄2”$148.20

It’s Homecoming Weekend

Reach the Penn Community and Returning Alumni withThe Daily Pennsylvanian’s

Homecoming Issue


• On Homecoming Weekend, the campus is packed with students, faculty, alumni and parents. The Homecoming Issue reaches all of them

• The Homecoming Issue previews the big game (vs. Yale), as well as all of the Homecoming activities and events

• The Homecoming Issue also covers all of the current news and sports you’d expect to find in The Daily Pennsylvanian

• The big Friday issue remains in the newspaper boxes through Homecoming Weekend


Issue Date:Friday, October 19

Ad Deadline:Wednesday, October 17

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch






$359.101⁄8 Page

3 col. x 5”$171.00


$718.20



$729.60


$91.20


$182.40





Guaranteed Position








Color Rates

Homecoming Issue — Friday, October 19

Hungry for a slice of the Penn Market?Reach them withThe Daily Pennsylvanian’s

Dining Guides

Information on ad rates and sizes is on the attached flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

• Readers of the Daily Pennsylvanian spend over sixty million dollars each year at sit-down restaurants

• The Daily Pennsylvanian’s print Dining Guides are published once each semester. The Online Dining Guide is up year round

• The Fall Dining Guide is a keepsake issue, inserted into all 14,000 copies of The Daily Pennsylvanian and distributed to over 90 locations around Penn’s campus

• The Online Dining Guide is the most comprehensive dining directory in Philadelphia, and contains reviews and ratings from students and faculty


Print Issue Date:Wednesday, October 31

Ad Deadline:Wednesday, October 24

at 3:00 pm

The Daily PennsylvanianRates and Information — Fall and Spring Dining Guides

Fall Dining Guide: Wednesday, October 31Ad Deadline: Wednesday, October 24 at 3 pm

Spring Dining Guide: February 19, 2008

Column Sizes


1” t

all

Sample Column Inch






Guaranteed Position






Color Rates





$598.50


$313.50


$290.70

1⁄4 Page2 col. x 61⁄2”$148.20

Online Dining GuideOver 800 entries, including full service to fast-food res-taurants, nightclubs and bars in the Philadelphia area. Listings include a full description, valuable search crite-ria such as parking, student discounts, online reserva-tions and much more. The Dining Guide also includes reader reviews from Penn students, a feature that gives the Online Dining Guide a specific Penn flare.

Premier ListingsFor a small fee, Premier Listings add:

Display: Your restaurant is highlighted and moved to the top of the list in the search results

Menu: A downloadable PDF copy of your menu. Change the menu as often as you’d like

Picture: Your logo or graphic of any kind. Change the picture as often as you’d like

Coupons: Printable coupons for online users. Change the coupon as often as you’d like

Web Page: For restaurants that do not have a web site

Rate OptionsAdvertise in print or online separately, or in combina-tion. Online rates are based on a six month or one year commitment:


Rates and Information — Printed Fall and Spring Dining Guides

Sample Dining Guide PackagesFull Year Packages

Ad Size Print Dining Guide Online Dining Guide TOTAL

Full Page Fall and Spring Dining Guides 12 months $1,213.35* Half Page Fall and Spring Dining Guides 12 months $749.85* Quarter Page Fall and Spring Dining Guides 12 months $481.02* Eighth Page Fall and Spring Dining Guides 12 months $369.78*

Half-Year Packages


Full Page Fall Dining Guide 6 months $688.65* Half Page Fall Dining Guide 6 months $432.15* Quarter Page Fall Dining Guide 6 months $283.38* Eighth Page Fall Dining Guide 6 months $221.82*

*Rates based on the local open rate and multi-day discount when applicable. For customers with volume contracts, use the contract rate.

For the BEST DEALS, Use the Combination Sample Packages Listed Below

Online Only6 months .............................................. $180.00

12 months ............................................ $300.00

ONLINE & PRINT COMBO — BEST DEAL —

6 months ............................................... $150.00 + 10% off Fall or Spring print Dining Guide Ad

12 months ............................................. $240.00 + 10% off Fall and Spring print Dining Guide Ad

Take yourbest shot

at reaching your market withThe Daily Pennsylvanian’s

Basketball Preview


• Basketball is big at Penn, and passionate Quaker fans will turn to the Basketball Preview for complete coverage of the upcoming season

• The Basketball Preview is published just before the opening game of the season, and includes a season preview, schedules and player profiles

• 14,000 copies of the Basketball Preview will be inserted into The Daily Pennsylvanian and distributed to over 90 locations around campus

• Make your business a part of the basketball experience by wishing the Quakers luck on the season or giving discounts to fans


Issue Date:Friday, November 9

Ad Deadline:Friday, November 2

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch






Guaranteed Position








Color Rates

Basketball Preview — Friday, November 9Common SizesAlthough many ad sizes are available, some of the most common sizes are:




$598.50


$313.50


$290.70

1⁄4 Page2 col. x 61⁄2”$148.20

Important DatesLast 34th Street Magazine

Thursday, December 6, 2007 Display Ad Deadline: Thursday, November 29 at 3 p.m.

Last Regular DPFriday, December 7, 2007

Display Ad Deadline: Wednesday, December 5 at 3 p.m.

Final Exams IssueTuesday, December 11, 2007

Display Ad Deadline: Thursday, December 6 at 3 p.m.

First Spring Issue of the DPWednesday, January 16, 2008

Display Ad Deadline: Monday, January 14 at 3 p.m.

4015 Walnut Street, Philadelphia, Pennsylvania 19104-6198 Business (215) 898-6581 • Fax (215) 898-2050

E-Mail: [email protected]

They’ll need abreak sometime

Get their attention withThe Daily Pennsylvanian’s

Final Exams Issue


• At the end of the school year, students are busy studying for finals. They’ll look to the Final Exams Issue for places to go to get a break from the rigors of studying and stressing

• The Final Exams Issue also serves as a holiday guide, since students are also shopping for gifts before they head home for winter break

• The Final Exams Issue is the last chance for you to reach Penn students and faculty before they fall semester ends

• 14,000 copies of The Final Exams Issue will be distributed to dorms, libraries and other areas where students will be studying


Issue Date:Tuesday, December 11

Ad Deadline:Thursday, December 6

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch






$359.101⁄8 Page

3 col. x 5”$171.00


$718.20



$729.60


$91.20


$182.40





Guaranteed Position








Color Rates

Final Exams Issue — Tuesday, December 11

Open yourdoorsto 10,000 Penn Students withThe Daily Pennsylvanian’s

HousingGuide

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedulean appointment with one of our advertising representatives, call our office at (215) 898-6581.

• More than 10,000 Penn students are nowsearching for places to live off campus nextschool year

• The Housing Guide is inserted into all 14,000copies of The Daily Pennsylvanian and coverseverything from realtors to storage andshipping to furniture shopping

• The Housing Guide is a great source ofinformation about available housing in CenterCity and the campus area

Issue Date:

Thursday, September 1

Ad Deadline:

Thursday, August 25 at 3:00 pm

Issue Date:

Tuesday, January 30

Ad Deadline:

Tuesday, January 23 at 3:00 pmThe Daily Pennsylvanian



The Daily PennsylvanianHousing Guide — Tuesday, January 30

Common SizesAlthough many ad sizes are available, some of the mostcommon sizes are:

Full Page ..............................................5 col. x 111⁄2”Half Page (vertical) ................................3 col. x 91⁄2”Half Page (horizontal) ............................5 col. x 51⁄2”Quarter Page ..........................................2 col. x 7”Eighth Page ..........................................2 col. x 31⁄2”

Sample Ad CostsThe diagrams below represent several common ad sizes.The prices shown are based upon the local open (one-time) ad rate, $11.10 per column inch. For customerswith annual volume contract rates, multiply columns byinches by the applicable rate to determine the cost.


$638.25


$305.25


$316.35

1⁄4Page2 col.x 7”

$155.40

• Spot (Single) Color ........................................$95

• Process (Multiple/Full) Color ........................$160Regular deadlines apply for all color advertising. Pressconfiguration may occasionally limit the location of colorads in an issue.

Volume contract customers will be credited with 10 con-tract inches used for every color ad (spot or full) placedduring the contract period.

Color Rates

Column Sizes

1 column wide(1.833”)

1” t

all

Sample Column Inch

ADVERTISING COLUMN WIDTHS

Columns Inches Picas

1 1 13⁄16 or 1.833 11p02 3 13⁄16 or 3.792 22p93 5 3⁄4 or 5.750 34p64 7 11⁄16 or 7.708 46p35 9 11⁄16 or 9.667 58p

Ad Size InformationAd sizes are expressed as the number of columns wideby the number of inches tall (i.e. a “2 x 4” ad is 2columns wide by 4 inches tall). Multiplying columns byinches gives the total number of column inches (i.e. 2 x4 = 8 column inches). Multiplying column inches by thead rate gives the cost of an ad.



Guaranteed Position

• Guaranteed Position ......................................10%of ad’s space cost

($40 minimum)

Guaranteed position only applies to specific pages orsections, not to the position on a page. Alternatively,advertisers may request ad position without a fee, butalso without a guarantee of placement.

Position guarantees are sold on a first-come, first-servedbasis, based on availability. Not all position requests arepossible due to layout and press configurations.

Hungry for a slice of the PennMarket?Reach them withThe Daily Pennsylvanian’sPrint and Online

Dining OutGuides


• Readers of The Daily Pennsylvanian spend oversixty million dollars each year at sit-downrestaurants

• The Daily Pennsylvanian’s print Dining Guidesare published once each semester. The OnlineDining Guide is up year round

• The Spring Dining Out Guide is a keepsake issue,inserted into all 14,000 copies of The DailyPennsylvanian and distributed to over 90locations around Penn’s campus

• The Online Dining Guide is the mostcomprehensive dining directory in Philadelphia,and contains reviews and ratings from studentsand faculty

Issue Date:


Ad Deadline:


Print Issue Date:

Tuesday, February 20

Ad Deadline:

Friday, February 9at 3:00 pmThe Daily Pennsylvanian


The Daily PennsylvanianRates and Information — Spring and Fall Dining Guides

Spring Dining Guide: Tuesday, February 20Ad Deadline: Friday, February 9 at 3 pm

Fall Dining Guide: October, 2007

Column Sizes


1” t

all

Sample Column Inch


Full Page ................................................5 col. x 111⁄2”Half Page (vertical) ..................................3 col. x 91⁄2”Half Page (horizontal) ..............................5 col. x 51⁄2”Quarter Page ..........................................2 col. x 7”Eighth Page ..........................................2 col. x 31⁄2”





Guaranteed Position


• Spot (Single) Color..................................................$95

• Process (Multiple/Full) Color..................................$160Regular deadlines apply for all color advertising. Pressconfiguration may occasionally limit the location of colorads in an issue.


• Guaranteed Position ..............................................10%of ad’s space cost

($40 minimum)

Color Rates



1 1 13⁄16 or 1.833 11p02 3 13⁄16 or 3.792 22p93 5 3⁄4 or 5.750 34p64 7 11⁄16 or 7.708 46p35 9 11⁄16 or 9.667 58p


$638.25


$305.25


$316.35


$155.40

Online Dining GuideOver 750 entries, including full service to fast-foodrestaurants, nightclubs and bars in the Philadelphia area.Listings include a full description, valuable search crite-ria such as parking, student discounts, online reserva-tions and much more. The Dining Guide also includesreader reviews from Penn students, a feature that givesthe Online Dining Guide a specific Penn flare.

Paid EnhancementsFor a small additional charge, enhance your listing toinclude the following options:

Menu Upload your menu. Viewers can click on your menufrom your listing, or search all restaurants in thedirectory with menus. Change the menu as oftenas you’d like.

Picture Your logo, a picture of your restaurant, chef, etc.Change the picture as often as you’d like.

Coupons Printable coupons for online users. Viewers candownload coupons from your listing, or search allrestaurants in the directory with coupons. Changethe coupon as often as you’d like.

Rate OptionsAdvertise in print or online separately, or in combina-tion. Online rates are based on a six month or one yearcommitment:


The Daily PennsylvanianRates and Information — Printed Spring and Fall Dining Guides

Sample Dining Guide PackagesFull Year Packages


Full Page Spring and Fall Dining Guides 12 months $1,275.00*Half Page Spring and Fall Dining Guides 12 months $753.00*Quarter Page Spring and Fall Dining Guides 12 months $492.00*Eighth Page Spring and Fall Dining Guides 12 months $366.00*

Half-Year Packages


Full Page Spring Dining Guide 6 months $724.43*Half Page Spring Dining Guide 6 months $434.72*Quarter Page Spring Dining Guide 6 months $289.86*Eighth Page Spring Dining Guide 6 months $219.93*

*Rates based on the local open rate and multi-day discount when applicable. For customers with volumecontracts, use the contract rate.

For the BEST DEALS, Use the Combination Sample Packages Listed Below

Online Only6 months .............................................. $180.00

12 months ............................................ $300.00

ONLINE & PRINT COMBO — BEST DEAL —6 months ................................................ $150.00

+ 10% off Spring or Fall print Dining Guide Ad

12 months .............................................. $240.00+ 10% off Spring and Fall

print Dining Guide Ad

The Daily PennsylvanianSpring Special Issues


Final ExamsIssue

Issue Date Wednesday, April 25Deadline Friday, April 20

Distributed after spring term classesend, at the start of final exams.Includes coverage of the Penn Relays,the largest track and field event in thecountry. The Final Exams Issue provides a break from the rigors ofstudying.

New StudentIssue

Issue Date Saturday, June 2Deadline Friday, May 4

This special issue is mailed directly tothe homes of incoming freshmen. It isan introduction to life at Penn thatstudents will use to establish buyinghabits — habits that will last theirentire Penn career. This is your firstshot to reach your new customers.

Graduation Issue

Issue Date Friday, May 11Deadline Friday, May 4

This broadsheet issue covers theevents of Graduation weekend andincludes a special “GraduationGoodbye” section with congratulatorymessages from parents and friends.

The SummerPennsylvanianIssue Dates ThursdaysDeadlines Tuesdays at 3 pm

Published 10 times during Penn’s twosummer sessions and available to over10,000 students and faculty thatremain on campus over the summer.The first issue is Thursday, May 24,marking the beginning of summer sessions.

As the summer approaches, students prepare for final exams, spring classesend and Penn Relays begin. Graduation marks the end of college for seniors andthe beginning of summer sessions.

The Daily Pennsylvanian will cover all of these events and more with the special issues that are highlighted below. You will also find separate flyers containing detailed information about the three final issues of the spring semester.

The deadline for these issues is rapidly approaching. Please contact youradvertising representative or call our Advertising Office at 215-898-6581 to make your advertising plans.

They’ll need a break sometime

Get their attention withThe Daily Pennsylvanian’s

Final ExamsIssue


• One of our most popular issues of the year,covering the Pen Relays and wrapping up thespring semester

• This is your last chance to reach Penn studentsas they cram for finals and look for places toescape from the stress of final exams

• This 2-section issue is distributed near dormsand libraries, where students will be spendingmost of their time during reading days

• The Penn Relays, the largest track and fieldevent in the country, is featured in the sportssection of the Final Exams Issue

The Daily PennsylvanianPutting Penn to Paper

Issue Date:


Ad Deadline:


Issue Date:

Wednesday, April 25

Ad Deadline:

Friday, April 20

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch


Full Page ............................................ 6 col. x 21”Three-quarters Page .............................. 6 col. x 16”Two-thirds Page (vertical) ...................... 4 col. x 21”Two-thirds Page (horizontal) .................. 6 col. x 14”Half Page (vertical) .............................. 4 col. x 16”Half Page (horizontal) .......................... 6 col. x 10 1⁄2”Third Page .......................................... 4 col. x 10 1⁄2”Quarter Page (vertical) .......................... 3 col. x 10 1⁄2”Quarter Page (horizontal) ...................... 4 col. x 8”Eighth Page (vertical) .......................... 2 col. x 8”Eighth Page (horizontal)........................ 3 col. x 5”Sixteenth Page .................................... 2 col. x 4”



1 1 13⁄16 or 1.833 11p02 3 13⁄16 or 3.792 22p93 5 3⁄4 or 5.750 34p64 7 11⁄16 or 7.708 46p35 9 11⁄16 or 9.667 58p6 11 5⁄8 or 11.625 69p9

Quarter Page3 col. x101⁄2”

$349.651⁄8 Page

3 col. x 5”$166.50


$699.30



$710.40

1⁄16 Page2 col.x 4”

$88.80


$177.60





Guaranteed Position






($40 minimum)



Color Rates

The Daily PennsylvanianFinal Exams Issue — Wednesday, April 25

Capture the moment

Reach Students, Parents and Alumni withThe Daily Pennsylvanian’s

GraduationWeekend Issue


• The Graduation Issue is a goodbye forgraduating seniors, a welcome back forreturning alumni, and a great way to reachthem all (with their families)

• This special issue includes a “GraduationGoodbyes” section with congratulatory messages from parents and classmates

• 14,000 copies of the Graduation Issue will be distributed throughout graduation weekend, including Alumni events and theCommencement ceremonies


Issue Date:Thursday,

September 1

Ad Deadline:Thursday,August 25 at 3:00 pm

Issue Date:

Friday,May 11

Ad Deadline:

Friday,May 4

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch







$349.651⁄8 Page

3 col. x 5”$166.50


$699.30



$710.40


$88.80


$177.60





Guaranteed Position






($40 minimum)



Color Rates

The Daily PennsylvanianGraduation Weekend Issue — Friday, May 11

Your newcustomers arearriving soonReach out to them before they arrive withThe Daily Pennsylvanian’s

NewStudent Issue


• The New Student Issue is mailed in June to thehomes of over 2,300 freshmen and transferstudents who will arive at Penn this fall

• This special issue is always popular withincoming freshmen. They cannot wait to cometo campus and the New Student Issue tellsthem about life at Penn and where to go to eat,shop and purchase the things they will need

• The New Student Issue is your first chance tomake a lasting impression with students thatcould be your loyal customers for the next fouryears



September 1


Issue Date:

Saturday, June 2

Ad Deadline:

Friday,May 4

at 3:00 pm

Column Sizes


1” t

all

Sample Column Inch







$349.651⁄8 Page

3 col. x 5”$166.50


$699.30



$710.40


$88.80


$177.60





Guaranteed Position






($40 minimum)



Color Rates

The Daily PennsylvanianNew Student Issue — Saturday, June 2

Penn is still activeduring the summer months

Reach Penn Students and Faculty that are here during the twosummer sessions with

The SummerPennsylvanian


• The Summer Pennsylvanian is Penn’s weekly publication that hits the stands onThursdays during Penn’s two summer sessions

• 6,000 copies of The Summer Pennsylvanianare circulated free throughout campus

• The Summer Pennsylvanian is distributedThursday mornings when summer classes arein session (except for the weeks of July 2and August 6). Ten (10) issues are published from May 24 through August 2.



September 1


Issue Date:Thursdays,

Beginning

May 24Ad Deadline:Tuesdays,

BeginningMay 22

at 3:00 p.m.

Column Sizes


1” ta

ll

Sample Column Inch

Advertising RatesLocal Open Rate ................................................................$8.50..................................................................................per column inchSummer Frequency Discount Rates are available to non-University local advertisers, based on the number ofissues in which ads are placed:

AADDVVEERRTTIISSIINNGG CCOOLLUUMMNN WWIIDDTTHHSS






Sample Ad CostsThe diagrams below represent several common ad sizes.The prices shown are based upon the local open (one-time) ad rate, $8.50 per column inch. All SummerPennsylvanian advertising inches will be counted towardfulfillment of any Volume Contract.

Guaranteed Position





• Guaranteed Position ....................................................10%of ad’s space cost

($40 minimum)



Color Rates

The Summer PennsylvanianFirst Issue — Thursday, May 24

NUMBER RATEof Issues per Column Inch

5 $8.10

10 $7.80


$267.751⁄8 Page

3 col. x 5”$127.50


$535.50



$544.00


$68.00


$136.00

And now you have the once-in-a-lifetime chance to put your baby’s picture —and your personal greeting — in The Daily Pennsylvanian’s keepsakeGraduation Issue. To place your Graduation wish, just follow these simple steps:

✄--------------------------------------------------------------------------------------The Daily Pennsylvanian Graduation Goodbyes Order Form

Your Name ____________________________

Your Address __________________________

____________________________________

Your Email ____________________________

Your Phone Number _____________________

❏ $40 Check EnclosedMake checks payable to The Daily Pennsylvanian

❏ Charge my: Visa / MasterCard / Am. Express

Credit Card No._______________________

Exp. Date __________ SEC:____________

Signature ___________________________

Your Message:(Please do not exceed 25 words and please print clearly)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Orders must be received by April 13, 2007The Daily PennsylvanianAttn: Graduation Goodbyes4015 Walnut StreetPhiladelphia, PA 19104(215) 898-6581

Student’sFull Name _____________________________

SAMPLE SENIOR MESSAGE(actual size)

Upload pictures, submit messages, and pay allin one simple step online at:

www.dailypennsylvanian.com/gradgoodbyes

Instructions can be found on the website

ORSend items by mail by completing andsubmitting all of the information below.

Remember: A self-addressed stamped envelopeMUST be enclosed if you would like your photoreturned.

All orders must be received by April 13.

Youris Graduating!

David John Graham Jr.

David,The roots ofeducation arebitter, but the fruitis sweet.

Enjoy the fruits ofyour labor! We areso proud.

Love, Mom & Dad


For office use only:

❏ ENT

❏ TYP

*

The Daily PennsylvanianFinal Exams Puzzle Promotion


1. New York Times Puzzle Sponsor6 columns x 14” (84 column inches)Your logo and tag line displayed at thetop and your logo displayed in all four puzzles

Price: $650.00

2. New York Times Answer Key3 columns x 10.5” (31.5 column inches)Your logo and tag line displayed at thetop and your logo displayed in all four keys

Price: $300.00

3. Sudoku Puzzle Sponsor6 columns x 14” (84 column inches)Your logo and tag line displayed at thetop and your logo displayed in all four puzzles

Price: $650.00

4. Sudoku Answer Key3 columns x 10.5” (31.5 column inches)Your logo and tag line displayed at thetop and your logo displayed in all four keys

Price: $300.00

4 Great Opportunities to Sponsor the New York Timesor the Sudoku Puzzle in the Final Exams Issue:

3610 Sansom StreetPhiladelphia, PA 19104

215-898-3282

Graduation specials now available at

campusexpress.upenn.edu

Enjoy this study break,courtesy of:

ACROSS1 N.B.A.’s O’Neal,

informally5 Armada parts

10 Shoots thebreeze

14 Andean land15 1992 and ’96

third partycandidate

16 Milky white gem17 A couple of

chips in the pot,say

18 Knight inshining ___

19 Waiter’s offering20 California

senator23 Lucy’s best

friend26 Water pitcher27 Singer at

Woodstock31 Pharmacy

weights35 Historical period

36 Comet feature37 Exactly right38 Humorist

Bennett who co-foundedRandom House

40 Long-billedmarsh bird

42 Abhor43 One-on-one

teachers45 Pitts of

Hollywood47 “Oh, my!”48 Johanna ___,

author of “Heidi”49 1972 Olympic

swimmingsensation

51 ’60’s civil rightsorg.

53 Came about54 Comment when

things are tough… or a title forthis puzzle

60 Bulletin boardfastener

61 Middle of a sink62 Baby carriage66 Tip-off67 Slugger with

755 home runs68 Prince Charles’s

sport69 ___ and haws70 Tchaikovsky

ballet roles71 Puppy’s cry

DOWN1 Healthful retreat2 Rooster’s mate3 Paintings and

such4 Where Montreal

is5 Wrangle6 Parsley or bay

leaf7 “___ la Douce,”

1963 film8 More in need9 Old mattress

stuffing10 Sin city of

Genesis11 Pinnacle12 Cause of

distress13 “Dirty, rotten

scoundrel,” e.g.21 Oodles22 George Eliot’s

“Adam ___”23 Kicks out24 Shredded25 Robust28 Mama of the

Mamas and thePapas

29 Cousins, e.g.

30 Henry’s fair lady32 Slow symphonic

movement33 Sacred songs34 “Bless you”

preceder37 Kneehole site39 Abandons41 What a golfer

might shoot

44 Peel46 Grp. with F-16’s49 Country singer

Tim50 Ivy League-ish52 Musical endings54 Measles

symptom55 Chronicle56 Lowlife

57 ___ Lee cakes

58 One guardingthe steps of theNew York PublicLibrary

59 Rustic lodgings

63 Fish-to-be

64 Completely

65 Floor cleaner

Puzzle by Lynn Lempel

1 2 3 4 5 6 7 8 9 10 11 12 13

14 15 16

17 18 19

20 21 22

23 24 25 26

27 28 29 30 31 32 33 34

35 36 37

38 39 40 41 42

43 44 45 46 47

48 49 50

51 52 53

54 55 56 57 58 59

60 61 62 63 64 65

66 67 68

69 70 71

For answers, call 1-900-285-5656, $1.20 a minute; or, with acredit card, 1-800-814-5550.Annual subscriptions are available for the best of Sundaycrosswords from the last 50 years: 1-888-7-ACROSS.Online subscriptions: Today's puzzle and more than 2,000past puzzles, nytimes.com/crosswords ($34.95 a year).Share tips: nytimes.com/puzzleforum. Crosswords for youngsolvers: nytimes.com/learning/xwords.

ACROSS1 French cherubs6 Fish often split

for cooking11 Field hospital

sight14 “Beavis and

Butt-head”cartoon spinoff

15 Honky-tonk sight16 Washington’s

___ Stadium17 Bullfight setting18 Riverbank

burrower19 36-Across craft20 About 4 million

Americans,religiously

23 Elephant’sweight, maybe

24 Other, in Madrid25 Gutter site28 How the sirens

sang, in myth31 Lobster’s cousin34 Mauna ___35 Politician’s goal

36 19-Acrosspassengers

37 Pop artistwhose name isan anagram of20-Across

41 Low-tech missile42 Totals43 Amniotic ___44 Fast-paced

sport46 Certain drive-

thru requirement50 Chinese

dynasty athousand yearsago

51 Greek cheese53 Month of l’année54 Like the most

devoutchurchgoers …and anotheranagram of 20-Across

59 Headhunter’sbig recruit, forshort

61 Not express

62 Allots63 Hairy hand64 Tropical palm65 Spring up66 Mozart’s home:

Abbr.67 Short-fused68 Deli choices

DOWN1 Doesn’t stay the

same2 Taper3 “Brighton Rock”

novelist4 Zwei halved5 Swedish export6 Poor, as

coverage7 One making

references8 Routines bad to

be on9 “Dedicated to

the ___ Love”10 “Dumb ___” (old

comic)11 Follower of

Richard theLion-Hearted

12 Popular insectrepellent

13 Bout stopper,for short

21 ___ Griffith,1999 W.N.B.A.M.V.P.

22 “What’s ___?”26 Dye holders27 Masthead

contents, briefly29 Inventor Whitney30 Demolish32 50 Cent, e.g.33 Starters

35 Method: Abbr.

37 Bringer of wineand flowers

38 Post-stormeffects

39 Skyscrapers,e.g.

40 N.C. State is in it

41 Bedwear, forshort

45 Subject of aguessing game

46 Having fun47 Carson

McCullers’sMiss ___ Evans

48 Hardest to find49 Slams

52 Put into law55 Bed board56 Burned up the

highway57 Biblical evictee58 Days long past59 Tax pro, for

short60 Water, in the

Oise

Puzzle by Andrea C. Michaels


1 2 3 4 5 6 7 8 9 10 11 12 13

14 15 16

17 18 19

20 21 22

23 24 25 26 27

28 29 30 31 32 33

34 35 36

37 38 39 40

41 42 43

44 45 46 47 48 49

50 51 52 53

54 55 56 57 58

59 60 61 62

63 64 65

66 67 68

ACROSS1 Cavalier or

Impala6 N.B.A. star in

the ’96 film“Kazaam”

10 Predicament14 Eagle’s home15 Hot-and-sour

soup ingredient16 Get misty-eyed17 Fifth

Amendmentissue

20 Boat in “Jaws”21 Guesstimate

phrase22 Church

recesses23 City on the

Rhone25 Gung-ho26 Ulterior motive31 To no ___

(fruitlessly)32 Biblical flood

insurance?33 ___ vu

37 Congressionaldeclaration

38 “Mr. Jock, TVquiz Ph.D.,bags few lynx,”for example

42 Wrigley Fieldplayer

43 Where pantsmay have a hole

45 Director Howard46 Lyric poem48 Australia was

the first countryto implement it

52 Billiard shots55 Longtime host

of “ScientificAmericanFrontiers”

56 Cover story?57 Bantu language59 ___ Toys, maker

of the Magic 8-Ball

63 Intelligenceendeavor

66 Pirouette points

67 Like mostgraffiti: Abbr.

68 Flower part69 “Provided that is

the case …”70 Man with a top

hat and cane71 College chief

DOWN1 Mafia bigwig2 Frau’s partner3 Rocker Clapton4 “The Four

Seasons”composer

5 Roll-call vote6 Breastbones7 Brewer’s need8 A young Michael

Jackson hadone

9 Quid pro ___10 Acquired family

member11 Intrinsically12 Like some

cereals13 Rendezvous18 Tom or Jerry of

“Tom and Jerry”19 Cowpoke’s bud24 Canine plaint25 44-Down singer26 Peddle27 Pavlov of

Pavlov’s dogsfame

28 “How ___ you?!”29 Eric ___, 2004

Dodger All-Starpitcher

30 Blunder34 E.P.A. concern:

Abbr.35 Unarmed

combat

36 Help in a heist39 Circle segments40 Neither here

___ there41 Lake ___,

reservoir on theColorado

44 1962 hitsubtitled “ThatKiss!”

47 45, e.g.

49 Qatari leader

50 “American Idol”display

51 Fuzzy image

52 Desertbloomers

53 Reserved

54 Tears apart

57 Basketballdefense

58 Stratford-___-Avon

60 “Holy cow!”61 Try to persuade62 Exclusive64 Put out, as a

base runner65 Egyptian snake

Puzzle by Barry C. Silk


1 2 3 4 5 6 7 8 9 10 11 12 13

14 15 16

17 18 19

20 21 22

23 24 25

26 27 28 29 30

31 32 33 34 35 36

37 38 39 40 41 42

43 44 45 46 47

48 49 50 51

52 53 54 55

56 57 58 59 60 61 62

63 64 65

66 67 68

69 70 71

ACROSS1 Moon of Uranus6 Daisy Mae’s

drawer10 “Take a Chance

on Me” singers14 “Here, I’ll do

that”15 City NE of Haifa16 Set foot (on)17 Third place

wagers?19 Internet scourge20 Plane’s domain21 Langston

Hughes poem22 ___ Dam on the

Tennessee River23 Rounds for

overworkedcops?

27 “I was homeasleep at thetime of themurder” andothers

29 Take a chance30 Pear-shaped

lute31 Passionate33 Penn. place36 Pretentious37 Battery type38 “Comme ci,

comme ça”39 Fork over40 Gave a fig41 Trixie’s best

friend in 1950’sTV

42 “Who needs___?”

43 Operatives44 Lunar anti-

prohibitionists?49 Evocative

three-line verse50 Be nomadic51 Singer Sumac54 “___ that

special?!”

55 Sustenance forAdam and Eve?

58 Alternatives topumpernickels

59 Suit to ___60 Fall into rows61 Can. province62 Emmy- and

Tony-winningCarter

63 Thicket of trees

DOWN1 Priestly garb2 Stink up the joint3 Wee4 911 responder,

for short5 Assertive type6 Puts in play?7 Cause for many

a blessing8 Work on a galley9 Place to pray

10 On the job11 Nestful12 Endured13 Some pitchers18 Looks good on22 Like a madras

pattern24 Online bazaar25 Jingle26 Cardinal, for one27 Hurry-up order28 Old Italian coin31 Well-done32 Boardwalk treat33 Swim naturally?34 Diplomacy

35 Roll call calls

37 Babe in thewoods

38 Yellow stick

40 Old Chinesedynasty

41 Before now

42 Finger wagger’scomment

43 It’s loaded

44 Helicoptersounds

45 Soft course

46 Spearing points

47 Suite spot

48 Canvas support

52 Computercapacity units,briefly

53 Diarist Frank

55 Suffix withCaesar

56 Univ. body

57 “Evil Woman”grp.

Puzzle by Lee Glickstein and Nancy Salomon


1 2 3 4 5 6 7 8 9 10 11 12 13

14 15 16

17 18 19

20 21 22

23 24 25 26

27 28 29

30 31 32 33 34 35

36 37 38

39 40 41

42 43

44 45 46 47 48

49 50 51 52 53

54 55 56 57

58 59 60

61 62 63

For the answersto these puzzles,

see page A15


see page A15


see page A15


see page A15

Answers to the Sudoku puzzles frompage B4 courtesy of the Penn Bookstore

Buyback dates from April 24th through May 9th

3601 Walnut StreetPhiladelphia215.898.7595www.upenn.edu/bookstore




Contact Info LOGO Tag Line

LOGO LOGO

LOGOLOGO

Contact Info LOGOTag Line

LOGO

LOGO

LOGO

LOGO

Actual Size is 11.625” wide x 14” longActual Size is

5.75” wide x 10.5” long

The Dining Guide at dailypennsylvanian.com

Rates and Information Online Dining GuideOver 800 entries, including full service to fast-food restaurants, nightclubs and bars in the Philadelphia area. Listings include a full description, valuable search criteria such as parking, student discounts, online reservations and much more. The Dining Guide also includes reader reviews from Penn students, a feature that will give the Online Dining Guide a specific Penn flare.

Premier ListingsFor a small additional charge, enhance your listing to include the following options:

Listing Your restaurant will be highlighted and moved to the top of the list in the search results.

Menu Upload your menu. Viewers can click on your menu from your listing, or search all restaurants in the directory with menus. Change the menu as often as you’d like.

Picture Your logo, a picture of your restaurant, chef, etc. Change the picture as often as you’d like.

Coupons Printable coupons for online users. Viewers can download coupons from your listing, or search all restaurants in the directory with coupons. Change the coupon as often as you’d like.

Online Ad For restauarants that do not have a web site, we’ll create an online ad in pdf form.


The Dining Guide Rate OptionsOnline Only

6 Months $180 online price One Year $300 online price ($30/month) ($25/month)

Online & Print Package — Best Deal!

6 Months $150 online price One Year $240 online price ($25/month) ($20/month) + 10% off + 10% off BOTH Fall or Spring Print Dining Guide Fall or Spring Print Dining Guides

The Dining Guide at Dailypennsylvanian.com generates more than 100, 000 page views per month.

The Daily Pennsylvanian

Rackbox Advertising

Rackbox Advertising• A new advertising opportunity from


• A four color poster, prominentlydisplayed on The Daily Pennsylvanian’sindoor rackboxes

• Rackbox advertising is part of Out ofHome media, the second fastest growingadvertising media

• A great opportunity to promote yourimage on Penn’s campus



Rackbox Advertising

Strategic Locations• Pick any one of several

of the available locations

• Each Rackbox is located indoors

• Each location has high traffi c and visiblity

• Thousands of students visit these buildings everyday

❑ Kings Court/English House (Dorm)3465 Sansom Street

❑ Class of 1920 Commons (Dining Hall)3800 Locust Walk

❑ Towne Building (Academic Building)220 South 33rd Street

❑ Nursing Education Building420 Guardian Drive

❑ Williams Hall (Academic Building)225 South 36th Street

❑ Moore School (Academic Building)220 South 33rd Street

❑ Logan Hall (Academic Building)249 South 36th Street

❑ Sansom Place West (Dorm)3650 Chestnut Street

locations are available on a fi rst come, fi rst-served basis


Rackbox Advertising

Selling Points• Rackbox advertising gives you exposure

to thousands of eyeballs each day

• The rackboxes are located inside of dorms, dining halls and classroom buildings,where students spend most of their time

• Your poster does not compete with otherads, since it is located in an environmentthat is not cluttered with fl yers and otherposters

• Rackbox advertising is a perfect complement to your display advertising



Rackbox Advertising

Pricing• Pricing is based on number

of boxes and the length of time

• When you buy a semester, you pay for three months and get one month free.

• When you buy a year, you pay for seven months and get fi ve months free

NUMBER OF ONE ONE ONE BOXES MONTH SEMESTER YEAR

One Box $350.00 $1,050.00 $2,450.00

Two Boxes $300.00 $900.00 $2,100.00 per box per box per box

Three or more $250.00 $750.00 $1,750.00 Boxes per box per box per box


Rackbox Advertising

Print Bundle• Combining your rackbox ads

with print advertising is likelyto produce the best results to reinforce brand loyalty

• Contract customers will be credited with contract inches:

20 inches for one month60 inches for one semester140 inches for one year

Print Advertising Discount

Purchase one month of rackbox advertising and get free color on one print ad* Purchase one semester of rackbox advertising and get free color on three print ads**Purchase one year of rackbox advertising and get free color on seven print ads***Color is awarded per month but not per box.**Free color is limited to one per month.


Rackbox Advertising

Here is the Title• bullet points

Rackbox AdvertisementSpecifi cations• The Daily Pennsylvanian’s production

team will create the advertisement to the printer’s specifi cations

• If you wish to supply the artwork, use the size and print marks shown here

• NOTE: Vital advertising matter should bekept 1/4” away from the trim edge

• For specifi c production questions, contactDavid Graham, Advertising Advisor, at 215-898-6581 or [email protected]

MONDAY, OCTOBER 2, 2006 THE DAILY PENNSYLVANIAN

By MICHAEL GULINELLOThe Daily Pennsylvanian

Receiver Matt Carre was in sync with sophomore quarter-back Robert Irvin on Satur-day.

So was Braden Lepisto .And Chris Mizell .One week after throwing for

under 100 yards and two inter-ceptions, Irvin was hitting all of his targets on Saturday.

Three Penn receivers set career highs in the win over Dartmouth. Carre, a senior, led the way with 87 yards on seven catches.

Following a game in which no Penn receiver reached 50 yards, the Quakers had three reach that mark Saturday.

Lepisto, a junior, connected for 78 yards, and big senior tight end Mizell pitched in 64 — vault-ing each past their previous ca-reer highs of 49 and 38 yards, respectively.

“We’re all pretty confident that, when our number’s called, we’ll be able to step up and make the play,” Carre said.

The last time Penn got that level of production from its receivers was in 2005’s heart-breaker against Villanova, a game in which Pat McDermott threw for 334 yards.

With 86 receiving yards, Carre was also a key player in that contest. Joe Sandberg led with 99 yards through the air, and Dan McDonald added 61 yards in that loss.

Junior Dan Coleman , who led the Quakers (and the entire Ivy League) in Week One with 85 yards in the air at Lafay-ette, missed Saturday’s game with what head coach Al Bag-noli called a “moderate ankle sprain,” but the passing game thrived without him.

Irvin was able to spread the field against Dartmouth, con-necting at least four times apiece with the three different receivers.

“It’s good to have options be-cause then the defense can’t key in on one guy and stop our pass offense,” Irvin said.

And, the Quakers’ options should only get more plenti-ful from here — Coleman is expected to return for next week’s matchup against Buck-nell.

Even though Dartmouth gave up 445 yards in its first two games this season, Bagnoli said Penn expected to face a tough rush defense.

Dartmouth held the Red and Blue to 59 rushing yards in last season’s contest and kept Penn

to 136 yards on Saturday — just four away from the season low.

“I thought we would have to throw the ball to win,” Bagnoli said. “They’ve historically been a very difficult team to run the football against.”

Coming into the game, only Sandberg, a running back, had thrown for a touchdown this season.

But that changed Saturday when both Lepisto and senior wideout Billy May scored on passes from Irvin.

In a game in which the Quakers were not able to rely on their ground game, Penn’s receivers stepped up and en-sured the team made it nine straight wins against the Big Green.

S P O R T S

THEY SAID IT

“It wasn’t an aesthetically pretty game. Sometimes you have to fight, and we showed a little bit of fight today.”

Al BagnoliPenn head coachFOOTBALLEXTRA

SEPT. 16AT

LAFAYETTEW 21-11

SEPT. 23VS.

VILLANOVAL 27-20

SEPT. 30VS.

DARTMOUTHW 17-10

OCT. 7AT

BUCKNELL1 P.M.

OCT. 14VS.

COLUMBIA1 P.M.

OCT. 21AT

YALE12:30 P.M.

OCT. 28VS.

BROWNNOON

NOV. 4AT

PRINCETON1 P.M.

NOV. 11VS.

HARVARD1 P.M.

NOV. 18AT

CORNELL1 P.M.

IVYWATCH Ivy OverallHarvard 1 0 3 0Princeton 1 0 3 0PENN 1 0 2 1Yale 1 0 2 1Columbia 0 1 2 1Brown 0 1 1 2Cornell 0 1 1 2Dartmouth 0 1 0 3

Harvard 7 14 14 0 — 35Lehigh 14 10 0 9 — 33

BETHLEHEM, Pa. (AP) — Har-vard erased a 17-point first-half defi-cit behind two touchdown runs by Clifton Dawson to beat Lehigh 35-33 on Saturday.

Lehigh built an early lead on a 62-yard touchdown pass to Pete Donchez and a pair of 1-yard runs. Jason Leo added a 20-yard field goal as the Mountain Hawks built a 24-7 advantage.

But Harvard stormed back with Pizzotti’s touchdown pass to Matt Luft and a 32-yard touchdown pass from Chris Sanders to Corey Mazza on a wide receiver option that cut Lehigh lead to 24-21 at the half.

Princeton 0 14 3 2 — 19Columbia 0 6 0 0 — 6

NEW YORK, N.Y. (AP) — R.C. Lagomarsino ran for 98 yards and a touchdown and Princeton defeated Columbia 19-6 on Sat-urday in the Ivy League opener for both teams.

Princeton held Columbia (2-1, 0-1 Ivy) to 23 yards rushing, while Lagomarsino’s 23 carries included a 4-yard run in the second quarter that gave the Tigers a 14-0 lead.

Columbia’s Craig Hormann, under heavy pressure throughout the game, completed 13 of 31 passes for 111 yards and threw an interception.

Yale 9 7 14 7 — 37Lafayette 0 7 7 20 — 34

EASTON, Pa. (AP) — Yale built a 16-point lead after three quar-ters and withstood a furious rally by Lafayette in a wild 37-34 win on Saturday. Yale (2-1) got 172 yards rushing and three touchdowns from Mike McLeod and a big game from re-ceiver Ashley Wright, but Lafayette scored three touchdowns in the fourth quarter to make a game of it. The Leopards got their final touchdown with 30 seconds left, but couldn’t recover the onside kick, preserving the win for the Bulldogs. The Bulldogs led 30-14 after three quarters thanks to two touch-down runs from McLeod, a 63-yard touchdown pass from Matt Polhe-mus to Wright and a 28-yard run

HARVARD3-0, 1-0 Ivy

COLUMBIA2-1, 0-1 Ivy

PRINCETON3-0, 1-0 Ivy

YALE2-1, 1-0 Ivy

GAMETHREE■ AT A GLANCE Star of the game:Penn DB Tyson MaugleThe cornerback picked off two pass-es for the Quakers. He returned one for 14 yards in the third and then another for 20 yds. in the fourth.

Play of the game:Dartmouth’s fouth-quarter comebackAfter a failed punt, Dartmouth got the ball on the Penn 18 with 47 seconds left. Quarterback Mike Fritz threw for a touchdown to make it a one score game, but the Big Green were unable to recover the onside kick.

Longest pass:Penn QB Robert IrvinSecond Quarter1st and 10 from the Dartmouth 33.

Longest run:Penn WRSam ShepherdFourth Quarter1st and 10 from the Penn 30

■ THE RECORDHOME ROAD

1-1, 1-0 Ivy 1-0, 0-0 Ivy

OVERALL

2-1, 1-0 Ivy

■ HOW THEY SCOREDFirst QuarterNoneSecond QuarterP — 07:34 Irvin 33-yd. pass to Lep-isto (Zoch kick)lD — 03:36 Kempler, 20-yd. field goalThird QuarterP — 07:31 Irvin 12-yd. pass to May (Zoch kick)Fourth QuarterP — 05:24 Zoch, 23-yd. field goalD — 00:37 Fritz 18-yd. pass to Gal-ligan (Kempler kick)

■ STATISTICS Penn D’mouthFirst Downs 18 18Rushing Yards 136 92Passing Yards 241 255— Attempts 29 38 — Completions 16 22— Interceptions 1 3Total Yards 377 347Sacked-Yds Lost 2-9 2-7Fumbles-Lost 3-2 1-0Penalties-Yards 2-18 5-50Punts-Yards 3-123 5-136— Avg. per punt 41.0 27.23rd-Down Conv. 7-14 5-134th-Down Conv. 0-1 0-1 Red Zone Scores 3-7 0-1Time of Poss. 29:22 30:06Attendance: 9,420

Individual StatisticsRUSHING — Penn: Sandberg, Joe 22-65; Shepherd, Sam 5-59; Walker, Bryan 1-25; Amooacham-pong, Kelms 3-8; Irvin, Robert 2-minus 7; Melillo, Anthony 1-minus 13. Dartmouth: Fritz, Mike 10-64; Bash, Jason 6-14; Williams, Milan 10-14.

PASSING — Penn: Irvin, Robert 15-25-1-227; Walker, Bryan 1-4-0-14. D t th F it Mik 22 38 3 255

Penn wideouts bail Irvin out with career days

Fred David/The Daily Pennsylvanian

Senior wide receiver Matt Carre turns upfield after catching a ball during Penn’s win on Saturday. Carre’s 87 yards receiving led the team.

Carre, Lepisto, Mizell key to Quakers’ victory as running game gets held under 150 yards

running back Joe Sandberg , who came in averaging 6.7 yards per carry, to just 65 yards on 22 carries.

In the past, Dartmouth has “done a really good job of always having an extra defender in the box,” coach Al Bagnoli said, making it important to have a solid passing game.

When Saturday turned out no different, Irvin had to step up, and that he did. The sophomore spread the ball around, hitting senior Matt Carre seven times, Mizell four times and junior Braden Lepisto three times in addition to May’s touchdown. Irvin finished the game with 227 yards through the air , the highest total in his three-game career.

Putting points on the board was difficult for the Quakers, as two drives that stalled deep in Dartmouth territory ended with missed field goals by junior Derek Zoch who was 1 for 3 on

FOOTBALL from page 12

Missed kicks plague Penn once again

Jonathan Meter/The Daily Pennsylvanian

Sophomore cornerback Tyson Maugle returns one of his interceptions against Dartmouth on Saturday. Maugle’s interceptions — one in the third quarter, one in the fourth — helped to seal the Penn win.

33YARDS

44YARDS

SPORTSEXTRASPONSORSHIP AD

• 20 Issues during the school year

• The only ad on the page

• 6 columns wide by 3” tall

• 18 column inches x customer rate

• Sign up for the semester (10 issues), get colorfor $50.00 per issue (normally $160.00 per issue)

• Sign up for the year (20 issues), get colorfor $30.00 per issue (normally $160.00 per issue)

Advertorials are skillfully written by PR students to spotlight information about your business. These advertisements read like news reviews telling readers about upcoming events and new places to hang out. Unlike traditional ads, a well written advertorial can hold readers attention long enough to convey a large amount of information about your business.

The Daily Gamecock newspaper will run a special fou r -week adver to r ia l program. Every Tuesday in February, the newspaper will run one large advertorial at the top of a selected page with full color pictures. There will also be three 2col x 5in traditional ads across the bottom of the same page. Each Tuesday the advertorial will rotate between one of the four advertisers giving you one in

depth advertorial and three more days of traditional advertising reinforcement.

For more information, contact your sales representative.

A4 The Daily Gamecock ● Publication Dates: Every Tuesday in February!

Advertisement Advertisement Advertisement

Do people really read your ads?

John Smith

Cut lines are read almost as much as headlines and can be used to spotlight a product or pull readers into the body of the ad.

They will if its an advertorial.Advertorials are enjoyable to read because

they look and feel like news reviews.

Advertisement Advertisement Advertisement

Deadline for offer is:January 30th

2col x 5inspot color

(actual size)

For $400you will get:

One 6col x 5.5in full color advertorial written by one of our skillful PR majors.

Three 2col x 5in traditional spot color ads for two weeks that will run below the advertorial.

LIMITED SPACE

AVAILABLETotal value

approximately $800.

Run dates:Feb. 6, 13, 20, & 27

Every Tuesday in February

Submitting Camera-Ready Print Ads Q & A.Q: What is a Camera-Ready ad?

A: A Camera-Ready ad is one that is created to the correct size that it will appear in the newspaper; meets all of The Daily Gamecock’s technical requirements; and includes all support documents and fonts needed to print.

Q: What is the preferred file format for ad submittal?

A: Preferred file format: PDF.

The Daily Gamecock prefers that Camera-Ready ads be submitted as PDF files. Be sure you EMBED ALL FONTS used within your ad and select the LEAVE COLOR UNCHANGED setting under the COLOR tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for advanced users. Ask your sales rep.

Q: Can I submit native files?

A: ONLY files created in the following formats are supported by The Daily Gamecock as Camera Ready artwork:

Adobe Illustrator CS3 or earlier (.ai) Adobe InDesign CS3 or earlier (.indd)QuarXPress 6.5 or earlier (.qxd)

Native files must be accompanied by all support docu-ments (.tif, .eps, etc.) used within artwork; screen and printer fonts; and a hard copy of the ad.

ONLY ads created in professional layout software are considered Camera-Ready. If you have questions about your artwork, contact your sales rep.

Q: How should I save my pictures?

A: To ensure high quality reproduction of photographs within ads, all photographs should be at minimum 180 dpi at the FINAL SIZE (dimension) they will appear in the newspaper. DO NOT enlarge images in a layout software package. Always edit images in Photoshop (or preferred image editing software) and place into layout document.

Q: How do I treat black & white/color images?

A: Photos for black & white ads should be saved as Grayscale files. Photos for full-color ads should be saved as CMYK files. DO NOT save photos as RGB images if they will publish in the newspaper.

Q: How do I create a spot color ad?

A: Spot color ads must be created using one of The Daily Gamecock's Acceptable Spot Color Formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our Web site: www.sa.sc.edu/studentmedia/advertising.htm.

Q: How do I deliver my Camera-Ready ad?

A: E-mail Camera Ready ads to: [email protected]. Include client name and run date in subject line.

Or, save your ad on a CD-ROM or USB flash drive and give to your sales rep.

Accepted file formats: PDF (.pdf) —PREFERREDAdobe Illustrator CS3* (.ai) Adobe InDesign CS3* (.indd)QuarXPress 6.5* (.qxd)

File formats NOT ACCEPTED as Camera-Ready artwork include:

Microsoft WordMicrosoft PublisherMicrosoft PowerPointMicrosoft ExcelJPEGGIF

If you have questions about ad preparation, contact

The Daily Gamecock’s Production Department at 803-777-2833 or e-mail at [email protected]

*Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork and fonts.

New program for restaurants that deliver. Here are the details...

6 ads for $150

Customers will be on the “Delivery Deals!” page (name subject to change) every Tues. & Thurs. in February beginning Feb. 6th and running thru the 22nd.

Delivery Deals!

Ad size is a 2col x 2in (3.72” x 2”)

Only 9 spots available and they are going to go fast!

Hurry!

For more information, contact your sales rep or call 803-777-3018

actual size

End of the Semester Special

For the week of April 23-27 buy an ad in the Monday, Wednesday, Friday issues of The Daily Gamecock and get Tuesday and Thursday for

FREE

This is a great way to reach over 26,000 students before they finish the semester.

And it doesn’t stop there... if you participate in this special, your can take advantage of one of the 2 following offers. When you buy an ad in the

Grad Tab

Free spot color

on April 30

you get

20% off your ador

Deadline is April 18. For more information, contact your sales rep or call 803-777-3018

Alex CampionCampus Accounts 777.4249

Sarah ScarboroughAdvertising Manager 777.5064

Mary Rachel FreemanDowntown/Vista Area 576.5979

Ben CraneHarbison/W. Columbia 777.5095

Chris Krautler5 Points/Devine 777.6567

Karriema CalhounForest Acres/ N.E. 576.6189

It PAY$ to read!

Your offer here!Check out The Daily Gamecock every Tuesday and Wednesday for the Special of the Week!

It PAY$ to readDo you have a GREAT offer

for USC students, fac-ulty and staff?

Take advantage of our new Deal of the

Week program.

The Daily Gamecock will run a 3 col x 6 twice a week

that will feature a Deal of the Week

coupon.

For $70 a week you will reach over 32,000 members of

the USC community.

!

Your coupon will stand out as the focal point of our larger ad promoting you as the special of the week! Call your sales rep today!

STUDENT MEDIA

Ben CraneHarbisonCayceWest ColumbiaLexington777.5095

Chris KrautlerFive PointsDevine Street777.6567

Karriema CalhounRosewoodGarners FerryNortheast Columbia576.6189

Alex CampionCampus Accounts777.4249

Sarah ScarboroughAdvertising Manager777.5064

Jamie ShookThe VistaDowntown576.5979

STUDENT MEDIA1400 Greene StreetRussell House, Room 343Columbia, S.C. 29208

Phone: 803-777-3888Fax: 803-777-6482www.sa.sc.edu/studentmedia

Survey conducted spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information about methodology, contact your sales representative.

Ben Crane:Harbison and West Columbia Territory

Offi ce: (803) 777.5095

Karriema Calhoun:Rosewood and Northeast Territory

Offi ce: (803) 576.6189

Alex Campion:Campus Accounts

Offi ce: (803) 777.4249

Jaylené Williams:National Accounts and Offi ce Manager

Offi ce: (803) 777.3018

Christopher Krautler:5 Points and Devine Street Territory

Offi ce: (803) 777.6567

Jaime Shook:Downtown and The Vista Terri-

tory

Offi ce: (803) 576.5979

DID YOU KNOW?

DID YOU KNOW?

DID YOU KNOW?

DID YOU KNOW?

DID YOU KNOW?

DID YOU KNOW?

“Almost $2.9 million are spent in a typical month on hair styling, shoes, and clothing by the USC community!”

“USC has a very diverse community. Its population is made up of: Undergrads - 18,648,

Graduates - 8,742 Faculty/Staff - 5,404”

“The USC community spends $1.2 million in a typical week

on eating out!”

“75% of undergrads read The Daily Game-cock at least once a week, and an average

3.5 times a week!”

“USC students, faculty and staff have a combined desposable income of

$138 million annually!”

“The USC community spends an average of $900,000 dollars on auto

repair/maintenance in a typical month.”

Account Reps for 2007-08

Advertisers may purchase mulitple blocks

Deadline:Tuesday, November 27th

Publication:Friday, December 7th

in Grad Tab

EmploymentGuide 2007

• Reach over 3,000

USC Graduates!

• Give your business

the opportunity to

reach potential

interns and future

graduates as well!

Contact:

USC Student Media

(803) 777-3018

[email protected]

This could be your ad!

2 columns (3.723”) x 3”

Full color included! $100

YOUR AD

Actual size

Be a part of The Daily Gamecock’s special Valentines’s Mix section.

“Date My Roommate,” (based on the popu-lar MTV show “Date My Mom”) will feature one single guy dating the roommates of three single on-campus girls to see which one he would like to ask out on a blind date.

Results from the date will be featured in a full color center spread on Feb. 7th.

ads are available along the bottom of the center spread for only

2col x 5in FULL COLOR (3.72” x 5”)

actual size

For more information, contact your sales rep or call 803-777-3018

Deadline - February 1st

Hurry - They’re going FAST!Hurry - They’re going FAST!

Publication Dates:Rates: Color:

Local $7.50National $7.70Univ. Dept. $6.45Stud. Org. $6.10

Summer PapersSummer Papers

June 6, 13, 20, 27

July 11, 18,25

August 1, 8

Circulation is 6,000Enrollment for Summer I: 9567Enrollment for Summer II: 5890

Spot $50Full $200

Summer issues of The Daily Gamecock come out every Summer issues of The Daily Gamecock come out every Wednesday, giving you more exposure with a longer Wednesday, giving you more exposure with a longer shelf life.shelf life.Reach incoming freshmen and their parents during the Reach incoming freshmen and their parents during the month of Junemonth of JuneInexpensive way to keep your name out there all Inexpensive way to keep your name out there all summersummerGet a 25% discount if you reserve space in all Get a 25% discount if you reserve space in all nine issues, nine issues, that brings the local rate down to $5.63that brings the local rate down to $5.63Get a 15% discount if you reserve space in 4 issues, Get a 15% discount if you reserve space in 4 issues, that that breaks down to $6.38breaks down to $6.38

Summer issues of The Daily Gamecock come out every Wednesday, giving you more exposure with a longer shelf life.Reach incoming freshmen and their parents during the month of JuneInexpensive way to keep your name out there all summerGet a 25% discount if you reserve space in all nine issues, that brings the local rate down to $5.63Get a 15% discount if you reserve space in 4 issues, that breaks down to $6.38

2col x 2.752col x 2.75

3col x 5.5”3col x 5.5”

<--

---

11.2

5” -

----

><

----

- 11

.25”

---

-->

2col x 2.75

3col x 5.5”

5col x 5.5”5col x 5.5”5col x 5.5”

<--

---

11.2

5” -

----

>

��

��

��

Chris KrautlerAdvertising Rep.

777.6567

Karriema CalhounAdvertising Rep.

576.6189

Sarah ScarboroughAdvertising Manager

777.5064

Back to SchoolBack to School• Our biggest issue of the year!• Publishes August 23rd / Deadline July 31st• 30,000 students, faculty and staff• Reserve your ad space today!

w w w . t h e s h o r t h o r n . c o m

Tel: 817.272.3188Fax: 817.272.5009

[email protected]

The University of Texas at ArlingtonBox 19038Arlington, TX 76019

2007EDITIONbackTOschool

For more information: PHONE• 509.335.1572 EMAIL• [email protected]

&First ImpressionsCount

FREE

ADVERTISEin the first 4 issues

Get the fifth


Discounts apply to repeat ads only. All rates eligible. Discount includes color. Cannot combine with repeat discount.

Full ColorSpot Color

• $125• $ 40

COLOR

Advertisers who use color must do so in all ads in order to receive discount.

PUBLICATION DATES & deadlinesMon., Aug. 20Tues., Aug. 21Wed., Aug. 22Thurs., Aug. 23Fri., Aug. 24

Issue Deadline

Five issues of The Daily Evergreen that will deliver your advertising message to more than 18,000 students during the first week of fall classes.

First AdSecond Ad

Third AdFourth Ad

Fifth Ad

Full Price15% Off25% Off50% OffFREE

Discounts apply to repeat ads only. All rates eligible. Discount includes

Wed., Aug. 15Thurs., Aug. 16Fri., Aug 17Mon., Aug. 20Tues., Aug.21

2007SPORTSweekend


GAME DAYFACE-OFF

the football weekend Are you missing

crowd?The Daily Evergreen’s Sports Weekend issues will deliver your advertising message to thousands of Cougar football fans on the eve of every home football game. With more reach than any other publication, “Sports Weekend” will bring new customers to your door and boost sales during the football season. Call your sales representative or The Daily Evergreen’s advertising department for more information or to reserve your space in this popular section.

PUBLICATION SCHEDULE

Space and Copy Deadline: Tuesday prior to publication date.

Friday, September 14Friday, October 5Friday, October 26Friday, November 9Friday, November 16

vs. University of Idahovs. Arizona State (Homecoming)vs. UCLAvs. Stanford (Dod’s Day)vs. Oregon State

Advertiser must agree to run in all five Sports Weekend issues at one of the sizes shown. Minor copy changes allowed. Limited space available.

FULL COLOROnly $20 per ad,

per issue

COLOR RATESFull color • $125Spot color • $ 40

ADVERTISING RATESOpen CampusStudentsNon-ProfitContract

• $ 10.00/inch• $ 7.75/inch• $ 7.50/inch• $ 7.50/inch• Add 5%

CIRCULATIONInserted into the Daily Evergreen the Friday of home games. Delivered Saturday to Pullman and Moscow businesses and handed out at stadium.

17,000

Guaranteed positionnext to the team rosters for each home game.

Two ad sizes available:2 cols. by 2 inches • $ 40/issue2 cols. by 4 inches • $ 76/issue

Game Day Face-Off ads only.

ADVERTISING RATES$ 10.50/inch$ 8.25/inch (Campus)

COLORFull Color (4 Color Process)Spot Color

• $125• $ 40


2007CAREERexpoGUIDE

fall

One Ad Two Universities

30,000+ Students

20,000CIRCULATIONCopies inserted in WSU’s The Daily Evergreen and the UI’s Argonaut. Additional copies at the event and Career Services’ offices at WSU and UI.

PUBLICATION DATEThursday, September 27

ADVERTISING DEADLINEWednesday, September 12

The only publication you’ll need to reach more than 30,000 students at Washington State University and the University of Idaho. The Career Expo Guide, published in partnership with Career Services, will be inserted in the The Daily Evergreen and the Argonaut, the campus newspapers for WSU and the UI. Additional copies will be available at WSU’s Beasley Coliseum where the event will be held on Oct. 2.ONE

PRICE!

20,000Copies inserted in WSU’s The Daily Evergreen and the UI’s Argonaut. Additional copies at the event

PUBLICATION DATEThursday, September 27

ADVERTISING DEADLINEWednesday, September 12

The only publication you’ll need to reach

Washington State University and the University of Idaho. The Career Expo Guide, published in partnership with Career Services, will be inserted in the

Argonaut, the campus newspapers

COLORFull Color (4 Color Process)Spot Color

• $ 80• $ 40


2007AFTERhoursGUIDE

restaurant &

PUBLISHES October 11

12,000CIRCULATION

FORMAT Magazine

RATES

Ads are sold on a modular basis only.

Full Page1/2 Page1/4 Page

• $ 320• $ 170• $ 90

• 7.25” by 9.50” • 7.25” by 4.625“• 3.50” by 4.625”


ADVERTISINGDEADLINE October 4

The Daily Evergreen’s annual Restaurant & After Hours Guide is a perfect way to reach the large number of WSU students who eat out every week. More than 55 percent of students surveyed by Student Monitor in 2005 said they had eaten at a full-service restaurant the past week and 69 percent said they had eaten at a fast-food restaurant. If this market is important to your business, contact your sales representative and reserve your advertising space today!

1. Keep your ads simple and uncluttered.

2. Use white space.

3. Ads with 70% illustration or white space and 30% copy are the most effective.

4. Don’t use all caps. Upper and lower case type is easier to read.

5. Use color for more impact.

6. Give each ad a large dominant element or graphic.

7. Use a distinctive logo. Be sure it doesn’t blend with the rest.

8. Best logo placement is bottom right or bottom center of ad.

9. Mention sale prices.

10. Readers should be able to tell at a glance what type of product or service is being offered.

Top Ten design Tips

After

GET THE FREQUENCY YOU NEED WHILE TAKING HALF-OFF OF OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND YOU’LL ENJOY A 50% DISCOUNT. RENEW YOUR COMMITMENT AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK YOUR REP FOR DETAILS!

Business ADvantage

Advertising: (314) 935–6713E-Mail: [email protected]

Run an ad in 20 consecutive issues and get a 50% discount.

Renew your commitment and you’ll receive one ad double the size for free.

BUSINESS ADVANTAGE


Ask your rep for details.



BUSINESS ADVANTAGE

(314) 935–[email protected]




BUSINESS ADVANTAGE



Business ADvantageGET THE FREQUENCY YOU NEED WHILE TAKING HALF-OFF OF Business ADvantage

GET THE FREQUENCY YOU NEED WHILE TAKING HALF-OFF OF OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND YOU’LL ENJOY A 50% DISCOUNT. RENEW YOUR COMMITMENT AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK YOUR REP FOR DETAILS!

Business ADvantage




BUSINESS ADVANTAGE



VANTAGE




BUSINESS ADVANTAGE





BUSINESS ADVANTAGE



Before

Like what you see? Have our Student Life graphic designer create your ad for free!

advertising quick reference Design Tutorial

ad make-overs

For complete advertising information visit: www.readallover.com

p: (314) 935–6713f: (314) 935–5995

One Brookings Drive, Box 103942 Women’s Building Saint Louis, MO 63130–4899

FAX FACT You can save 50% on your advertising investment by enrolling in our Business ADvantage promotion!

p: (314) 935–6713f: (314) 935–5938email: [email protected]

One Brookings Drive, Box 103942 Women’s BuildingSaint Louis, MO 63130–4899


To:

Company:

Fax:

From:

No. of Pages: including this page

Date:

Message:

advertising quick reference Business ADvantage and Fabulous Frequency

Save big bucks and get the frequency you need by taking advantage of our most popular advertising plan!

With Business ADvantage, you’ll reach the Washington University market—almost 13,000 prospective customers—while saving 50% off our local advertising rates!

Simply run a business card-sized ad or larger in 20 consecutive issues and you’ll enjoy a 50% discount. You’ll save at least $600! Renew your commitment and you’ll receive one ad double the size for free (a value of at least $120)! Ask your account executive for details!

20 consecutive issues (7 weeks) ........50% discount

fabulous frequencyStudies show again and again that frequency of advertising is much more important than ad size. At Student Life, we counsel our clients to advertise as frequently as possible to maximize their results and investment.This frequency plan allows you to advertise on the same day each week while enjoying a significant discount off of our local rate. Fabulous Frequency is a great opportunity for bars & restaurants to list musical acts & specials weekly all while saving up to 33%! Minimum ad size is 8 column inches. Plan is available to local clients only.

Half Semester-1 issue/wk (7 weeks) ........10% discount Full Semester-1 issue/wk (14 weeks)........20% discount

Full Year- 1 issue/wk (28 weeks)...............33% discount

business advantageSave big bucks and get the frequency you need by taking advantage of our most popular

With Business ADvantage, you’ll reach the Washington University market—almost 13,000 prospective customers—while saving 50% off

Simply run a business card-sized ad or larger in 20 consecutive issues and you’ll enjoy a 50% discount. You’ll save at least $600! Renew your commitment and you’ll receive one ad double the size for free (a value of at least $120)! Ask your account executive for details!

Studies show again and again that frequency of advertising is much more important than ad

, we counsel our clients to advertise as frequently as possible to maximize

This frequency plan allows you to advertise on the same day each week while enjoying a significant discount off of our local rate. Fabulous Frequency is a great opportunity for bars & restaurants to list musical acts & specials weekly all while saving up to 33%! Minimum ad size is 8 column inches. Plan is available to local

Half Semester-1 issue/wk (7 weeks) ........10% discount Full Semester-1 issue/wk (14 weeks)........20% discount

Full Year- 1 issue/wk (28 weeks)...............33% discount


p: (314) 935–6713f: (314) 935–5938


Common Ad SizeS And PriCingPrices shown are based on open rates and are per issue.

Full Page126 col. in.11.625˝ x 21˝$1512.00

Half Page63 col. in.11.625˝ x 10.5˝$756.00

Quarter Page31.5 col. in.5.75˝ x 10.5˝$378.00

Eighth Page15.75 col. in.5.75˝ x 5.25˝$189.00

Sixteenth Page8 col. in.3.792˝ x 4˝$96.00

Business Card5 col. in.3.792˝ x 2.5˝$60.00

Color rAteSColor charges are in addition to normal space charges.

Spot Color.............$125 Process Color...............$400

diSPlAy AdvertiSing rAte$12 per column inch

PrePrinted inSert rAteS1–4 pages..............$65.00 5–8 pages.............$85.009–10 pages............$95.0011+ pages..............$110.00

Minimum insert order is 4,000. Maximum 6,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 2 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to:

Louisiana Press Journal PrintingAttn: Student Life Inserts Run Date: xx/xx/xx3406 W. Georgia StreetLouisiana, MO 63353

deAdlineSSigned insertion orders and artwork are due by the following deadlines. Orders canceled after deadline will be billed at full cost.

Monday Issue.....................2 p.m. Wednesday

Wednesday Issue................2 p.m. Friday

Friday Issue........................2 p.m. Tuesday

PubliCAtion dAteSAugust 2007 S M T W Th F Sa

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

S M T W Th F Sa

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30

S M T W Th F Sa

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

September

October

S M T W Th F Sa

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

November

December S M T W Th F Sa

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

January 2008

S M T W Th F Sa

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29

February S M T W Th F Sa

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

March

S M T W Th F Sa

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

April S M T W Th F Sa

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

May

S M T W Th F Sa

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

For complete advertising rates and information go to:

www.reAdAllover.Com

ClASSified line AdvertiSing1-5 issues.......50¢ per word, per issue6-9 issues......40¢ per word, per issue10+ issues..... 30¢ per word, per issueBold Words......$1 per word, per issue

The first three words (max. one line) will be in bold type all-caps. 15 word minimum charge. All classifieds must be prepaid by cash, check or credit card. No refunds for canceled ads. Classifieds appear online at www.studlife.com at no additional charge.

File Formats, soFtware and PdF FilesPDF files are preferred, since the PDF format embeds all graphics and fonts into a single, complete file. We can also accept files from Adobe Creative Suite II (InDesign, Photoshop, and Illustrator), including files converted to TIFF and EPS:

• Ads should be sized to the exact column widths shown below.

• If using Illustrator or InDesign, please convert all text to outlines to minimize any errors.

• Photoshop files should be flattened and submitted at a minimum resolution of 300 dpi.

We do not accept files in Microsoft Word, Powerpoint, or Publisher, file formats GIF and JPEG, nor faxed artwork. These types will generally not reproduce well in print and should not be submitted.

advertising specifications andelectronic submission Guidelines

Student Life provides basic advertising design services at no additional charge. However, some of our customers choose to submit their ads to us already completed. Sending your files to us electronically allows us to bypass the need for scanning artwork, an ad slick or a laser printout of your ad—and this ensures that the final printed version is of the highest possible quality.

transFerrinG Your adYou may send us your ad on CD-ROM or via email (pre-ferred). If you are sending us your ad on CD, please send a hard copy along with the disc. To send us your ad via email, compose a text message with:

• your business name, address, and phone number

• what you’re submitting

• the ad size you would like

• the date the ad is to run

Make your ad an attachment to your message and send to: [email protected]

Column width measurements (Please Note: Sizes shown already account for a 1/8˝ gutter between each column)

Width Inches Picas

One Column 1.833 11pTwo Columns 3.792 22p9Three Columns 5.75 34p6Four Columns 7.708 46p3 Five Columns 9.667 58p Six Columns 11.625 69p9


p: (314) 935–6713f: (314) 935–5938

One Brookings Drive, Box 103942 Women’s BuildingSaint Louis, MO 63130–4899

advertising quick reference Why Frequency?

A single ad more than likely will not work.

We would rather you keep your hard-earned dollars than to spend them on a method we know will not produce results. To understand why advertising once or twice won’t work, think about how you interact with a newspaper, whether it’s the St. Louis Post-Dispatch, New York Times or even Student Life:

• Do you read the newspaper each and every day?

• Do you read every article and ad in the newspaper?

• Of the ads that you do notice, are you in the market for every product or service you see?

• Lastly, do you act on every ad that interests you at that very moment (whether it’s visiting a business, making a phone call or checking out a website)?

Our readers are no different than you. While we have very high readership, not every student reads every edition of Student Life and not every student needs a product or service that’s advertised on any given day.

That’s why it’s important for your business to advertise as frequently as possible; those who do find the most success in reaching students and growing their business. And, like weight loss, advertising gets the best results over time.


p: (314) 935–6713f: (314) 935–5938


Frequency offers you the best advertising rates

We offer significant incentives for increasing frequency or advertising volume over the course of a year. Offering these discounts shows that we recognize and value the need for frequent advertising and encourage you to use it. By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. You’ll get the frequent exposure you need while saving serious cash.

Frequent advertising helps you beat your competition

If you aren’t advertising as much as your competition, who is more likely to reach the student that’s ready to shop?

Frequency helps your advertising cut through the clutter

Muhammed Ali didn’t become the heavyweight champion of the world by punching 20 people 1 time each. He became the champ by punching 1 guy 20 times. By applying frequency to the poor opponent’s head, he was able to bring his message home. Frequent advertising works the same way. Let us show you how—call us today!

Studies show again and again that frequency of advertising is much more important than ad size. At Student Life, we counsel our clients to advertise as frequently as possible to maximize their results and investment. Here’s why:

www.readallover.com

p: (314) 935–6713One Brookings Drive, Box 103942 Women’s BuildingSaint Louis, MO 63130–4899

STUDENT LIFETHE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS


p: (314) 935–6713One Brookings Drive, Box 103942 Women’s BuildingSaint Louis, MO 63130–4899



Get Ready—The Student Life Welcome Back issue comes out on August 27.

Advertise for as little as $60.

Deadline to advertise is August 22. Space is limited, call 935-6713 or email [email protected] today.

See rate information at www.readallover.com

Let us help you rise above the competition.

Let us help you rise above the competition.Get Ready—The Student Life Welcome Back issue comes out on August 27.


Deadline to advertise is August 22. Space is limited, call 935-6713 or email [email protected] today.


Student Life Newspaper • One Brookings Drive • Box 1039 • Saint Louis, MO 63130–4899



Deadline to advertise is August 22. Space is limited, call 314-935-6713 or email [email protected] today.


Student Life Newspaper • One Brookings Drive • Box 1039 • Saint Louis, MO 63130–4899



Deadline to advertise is August 22. Space is limited, call 314-935-6713 or email [email protected] today.


APARTMENT GUIDESTURN WASH U STUDENTS INTO YOUR FUTURE TENANTS...

Some students search for housing in the fall and others search in the spring. Now you can reach both groups. The Student Life newspaper at Washington University has begun planning for the Fall 2007 & Spring 2008 Apartment Guides that will be provided to Wash U students.

The guides will act as a resource for the many students looking for an off-campus solution to the housing shortage on campus. Advertise in one or sign up for both now to receive a 20% discount! For additional exposure, put your logo on the cover of the guide*. See the rates below for details.

Distribution:

The guides will appear in the 7,000 copies of Student Life printed that day and distributed all over campus as well as select areas that students frequent off-campus.

Outreach:

95% of Washington University students read Student Life. This gives you the opportunity to reach many interested students looking for off-campus housing possibilities with an ad promoting your rental property and amenities.

Ad Size Actual Size (WxH) Rate One guide Both (20% off)

Full Pg 10.25” x 11.5” $975 $1560Half Pg Horizontal 10.25” x 5.25” $550 $880 Vertical 5.125” x 11.5”Quarter Pg 5.125” x 5.25” $300 $480

For advertising questions or to reserve space:

Call: 314-935-6713E-Mail: [email protected]: 314-935-5938Mailing Address:Student Life NewspaperBox 10391 Brookings Dr.St. Louis, MO 63130

Fall Guide Publication Date: October 24, 2007Fall Guide Deadline: October 17, 2007

Spring Guide Publication Date: February 6, 2008Spring Guide Deadline: January 30, 2008


Rates and Mechanics

Extras: Logo on Cover: $75-one guide/$100-both guides *must purchase an ad for the guide to have logo on cover Full Color: $100 per guide

E-Mail PDF ads to: [email protected]

YES! I am interested in advertising in the APARTMENT GUIDE.

Business Name: ______________________________________________________________________________

Contact Name: ______________________________ Phone Number: _________________________________

Contact Address: ______________________________________________________________________________

Fax Number: _________________________________Email: __________________________________________

Mail to: Student Life Apartment Guide • One Brookings Drive #1039 • St. Louis, MO 63130-4899OR Fax to: 314-935-5938

Dining guiDe

St. Louis offers so many dining options. The Washington University population is looking for dining ideas on where to take their parents on Parent’s Weekend, their date this weekend, the best happy hour specials, or just where that place they heard of is located. We’re serving up a solution with the 2007 Dining Guide that will be provided to the Wash U community.

The guide will act as a resource outlining the different areas of St. Louis. Purchase an ad for your establishment and it will not only run in the appropriate section of the guide by region, but we will show where you’re located on a map of that region as well.

Distribution: This guide will appear in the 7,000 copies of the September 26th issue of Student Life and distributed all over campus as well as select areas that students frequent off-campus. The guide comes out just in time for Parent’s Weekend in October and still early enough in the school year to be useful for those new to St. Louis.

outreach:95% of Washington University students read Student Life. This gives you the opportunity to reach many interested students looking for dining options.

DeaDline..........September 14, 2007

publish Date...September 26, 2007

rates anD MechanicsAd Size Actual Size (w x h) RateFull Page 10.25˝ x 11.5˝ $750Half Page Horizontal 10.25˝ x 5.25˝ $375 Vertical 5.125˝ x 11.5˝ $375Quarter Page 5.125˝ x 5.25˝ $188

One Spot Color: $75Full Color: $150e-mail pdf ads to: [email protected]

Yes! I am interested in advertising in the Dining Guide. Mail to Student Life Dining Guide • One Brookings Drive #1039 • St. Louis, MO 63130–4899 OR fax to (314) 935–5938

OR Fax to: (314) 935–5938

Business Name:

Contact Name: Phone Number:

Contact Address:

Fax Number: E-mail:

p: 314-935-6713 f: 314-935-5938 [email protected]

Student Life Newspaper1 Brookings Dr. Box# 1039St. Louis, MO 63130

For more information contact:

p: (314) 935–6713 One Brookings Drive, Box 1039 Saint Louis, MO 63130–[email protected]



The Student Life newspaper at Washington University knows that finals week can be a very stressful time for students.

Luckily, the Fall 2007 Finals Survival Guide will be the resource that students will turn to for their necessary study breaks. The guide will contain many games, puzzles, and fun articles to help students get through the week.

By running an advertisement in the guide, you have an opportunity to reach students with your message each time they pick up the guide for a time out from studying. See back for pricing details!

Help our students survive final exams!

p: (314) 935–6713 One Brookings Drive, Box 1039 Saint Louis, MO 63130–[email protected]



The Student Life newspaper at Washington University knows that finals week can be a very stressful time for students.

Luckily, the Fall 2007 Finals Survival Guide will be the resource that students will turn to for their necessary study breaks. The guide will contain many games, puzzles, and fun articles to help students get through the week.

By running an advertisement in the guide, you have an opportunity to reach students with your message each time they pick up the guide for a time out from studying. See the back for pricing details!

Help our students survive final exams!

Rates and Mechanics

Ad Size Size (w x h) Rate

Full Page 10.25˝ x 11.5˝ $850

Half Page Horizontal 10.25˝ x 5.25˝ $475 Vertical 5.125˝ x 11.5˝ $475

Quarter Page 5.125˝ x 5.25˝ $250

Package of 3 5˝ x 1˝ $250

One Spot Color: $75 Full Color: $100 e-mail pdf ads to: [email protected]

The Survival Guide comes out on December 12.

Deadline to advertise is November 30.

Rates and Mechanics

Ad Size Size (w x h) Rate

Full Page 10.25˝ x 11.5˝ $850

Half Page Horizontal 10.25˝ x 5.25˝ $475 Vertical 5.125˝ x 11.5˝ $475

Quarter Page 5.125˝ x 5.25˝ $250

Package of 3 5˝ x 1˝ $250

One Spot Color: $75 Full Color: $100 e-mail pdf ads to: [email protected]

The Survival Guide comes out on December 12.

Deadline to advertise is November 30.

Call Today to reserve your space!

Call Today to reserve your space!

Not only at this special season, but all year long, we appreciate you as a customer and a friend

and we hope the holidays bring you joy!

College Heights Herald1906 College Heights Blvd. # 11084Western Kentucky UniversityBowling Green, KY 42101270.745.2653 | www.wkuherald.com

Our sincere thanks for your valued business.

We appreciate having you as a customer and look forward

to serving you in the New Year.

From the Staff at the College Heights Herald at

Western Kentucky University

From the Staff at the College Heights Herald at

Western Kentucky University

2008-3b-3

Documents

Transcript of 2008-3b-3