2007 User Behavior and Acceptance Of Second Life

0Rollins College: Prof. M. Fetscherin

www.secondliferesearch.blogspot.com


User Behavior & Acceptance of Second LifeAn Explorative Study

Dr. M. FetscherinDr. C. Lattemann

Rollins College & University of Potsdam


• When do people use SL? • Who is using SL?• How and where accessing SL?• Is SL perceived easy to use?• Is SL perceived useful?• What are the motives using SL?• SL as a learning/working environment? • Conclusion

Agenda


• Week-end most people on SL

• Highest on Sunday• Lowest on

Wednesday• Main use leisure

When do people use SL (Inter-day)?


Who is using SL?

• Survey of 250 respondentsduring May 2007

• Gender: Almost equally split• Age: 19-70 years old• Experience:

• 56% less then 6 months• 90% less than 1 year• 1% more than 3 years

• Diversity in gender/age • 90% < 1 year experience• SL still “infancy”• Users = early adopters


• Majority access SL with desktop

• Majority access SL from home

How and where accessing SL?

• How to Access?• 55% Desktop wired• 32% Notebook wireless • 13% Notebook wired

• Where to Access?• 71% from home• 17% from University• 11% from work• 1% other


Is SL easy to use?

• Percentage of respondents agree/strongly agree…• 67% flexible to interact with• 65% interaction with SL is clear and understandable• 52% learning to operate SL is easy• 56% easy to use• 47% to become skillful using SL

• Overall SL is perceived positively as easy to use but still 12 – 36% disagree/strongly disagree with above statements

• However, respondents are early adopters


Is SL useful?

• Percentage of respondents agree/strongly agree…• 70% improves collaboration with others

• 69% improves communication with others

• 61% improves cooperation with others

• 49% enables to search/meet faster people and 52% effective in searching and meeting people

• Still improvements needed


What are the motives using SL?

• Percentage of respondents agrees/strongly agrees …• 92% visit virtual places

• 86% learning purposes

• 68% “play in virtual worlds” (leisure)

• 66% meet people

• 37% agree/strongly agree to have a space to change identity


SL as a learning/working environment?

• 82 – 90% agree or strongly agree with above statements• SL has the potential to become a widely accepted learning

environment• SL motives and can make learning and working more

interesting and fun


Future of SLWhere is SL

next?


• Most people on SL are online on the week-end (Sunday) with preference in the evening and at night

• Second Life is used in most cases as a “leisure” activity

• Users wide diversity in gender and age with limited experience

• SL still “infancy” and users are innovators and early adopters (Product Diffusion Curve)

• Majority access SL with desktop and from home

Conclusion (1/2)


• Overall SL is perceived as easy to use

• Key motives to use SL is curiosity and learning purpose

• SL has the potential to become a widely accepted learning environment

• SL motives learning and working, makes it more interesting and fun

• SL had a good start but unclear of sustainability due to• Ease of use

• Consumer Behavior

• Competition

Conclusion (2/2)


Thank you

2007 User Behavior and Acceptance Of Second Life

Business

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