2007 Costs And Benefits Of A Virtual Campus
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Transcript of 2007 Costs And Benefits Of A Virtual Campus
0Rollins College: Prof. M. Fetscherin
Costs and Benefits of a Virtual Campus
Dr. M. Fetscherin & Dr. C. LattemannRollins College & University of Potsdam
1Rollins College: Prof. M. Fetscherin
• Why a Virtual Campus?• Integrating SL into Student Life Cycle• Structure of a Virtual Campus• Costs of SL• Benefits of SL• KSF of Building Virtual Campus • Conclusion
Agenda
2Rollins College: Prof. M. Fetscherin
Why a Virtual Campus?
• Explorative project• Use new technologies to connect to students• New learning environment and ways of learning• New communication channel and interaction• Supports and extends existing teaching and research• Activity-based learning
3Rollins College: Prof. M. Fetscherin
• Why a Virtual Campus?• Integrating SL into Student Life Cycle• Costs of SL• Benefits of SL• KSF of Building Virtual Campus • Conclusion
From Website to 3D
4Rollins College: Prof. M. Fetscherin
Integrating SL into Student Life Cycle
•Information•Teach Class•Interaction•Advising•Projects & Assignments*
•Information•Connection•Events•Alumni
•PR•Admission•Events•Information
During AfterBefore
5Rollins College: Prof. M. Fetscherin
Before Students Come….
• Make PR with Virtual Campus with Press, Youtube (e.g., Ohio State), blog
• Offer Campus Tour• “Real” interaction with Administration, Student
and faculty• Information event, Q&A• Provide other channel, way to give information
6Rollins College: Prof. M. Fetscherin
During….
• Provide Information about College, Course•Virtual class room (e.g., Harvard Law School)• Office space, advising, interaction between
students-students, faculty-student• Simulation Game, Role Play, Chemistry course
7Rollins College: Prof. M. Fetscherin
After…
• Connect to Alumni by organizing events• “Feel” the campus again• Organize “job fair” between alumni and students• Organize virtual venture competition (e.g., McKinsey)
WalkingCampus
Student Unions
Research & Development
CollegeSpace
Presentation &Classrooms
Structure of Virtual Campus
9Rollins College: Prof. M. Fetscherin
Cornell Campus Center
Free Rollins Shirt
Walk of Fame
Mills Lawn
10Rollins College: Prof. M. Fetscherin Bush Executive
Class Room
Statue
Crummer MBA
11Rollins College: Prof. M. Fetscherin Entrance
Drinking Spot
Class Room
Entrance
Bush Science Center
12Rollins College: Prof. M. Fetscherin
Costs of Virtual Campus (1 island)
• Financial Costs• Sunk costs: Buy island 980 USD• Fix costs: Building island 10,000 – 25,000 USD• Variable costs: Rent, Maintenance 150 USD/month
and update Virtual Campus 1,000 / year
• Non-financial Costs• Educating administration, faculty and students• Time for meetings (design campus, stakeholders, execute)
Costs: 15,000 – 30,000 USD(3 years project)
13Rollins College: Prof. M. Fetscherin
Benefits of Virtual Campus
• Financial Benefits• Attract – Interest – Desire and Enroll Students• Increase Enrolment• Get PR and “buzz” (e.g., Youtube, Blogs)
• Non-financial Benefits• New communication channel• Connect to students (Milleniums)• Learn and understand technology• Activity-based learning
14Rollins College: Prof. M. Fetscherin
KSF of Building Virtual Campus
• Strong leadership• Get support from Administration, Faculty• Involve as many stakeholders as possible (e.g.,
Provost, Deans, Admission, PR, Faculty)• Clear internal and external communication• Get a builder and make site visit• Clear contract with builder• Have a budget of 15,000 – 30,000 USD• From 1st meeting to last virtual campus takes about
3 – 6 months
15Rollins College: Prof. M. Fetscherin
Conclusion
• Explorative projects with lot of opportunities but also risks
• Virtual worlds are emerging but unclear if SL will sustain
• Virtual Campus can be used in different stages of the student life cycle
• Cost between 15 – 30K, many benefits but difficult to quantify (e.g., similar to website)
• Planning and implementation are key• Get traffic on your virtual world
16Rollins College: Prof. M. Fetscherin
Thank you