2007 – a small company from Kiev / Ukraine introduces.......

Hartblei SuperrotatorHartblei Superrotatorwith Optics by Carl Zeisswith Optics by Carl Zeiss

Innovation and TraditionInnovation and Tradition

A German-Ukrainian CooperationA German-Ukrainian Cooperation

Superrotator Superrotator Optics by Carl ZeissOptics by Carl Zeiss

3 New Highend Lenses for 3 New Highend Lenses for ProfessionalsProfessionals

40 mm Distagon 1:4,0 Superrotator40 mm Distagon 1:4,0 Superrotator 80 mm Planar 1:2,8 Superrotator80 mm Planar 1:2,8 Superrotator120 mm MacroPlanar 1:4,0 Superrotator120 mm MacroPlanar 1:4,0 Superrotator

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New Hartblei-Zeiss New Hartblei-Zeiss SuperrotatorsSuperrotators

All 3 have in common: All 3 have in common:

At least 10 mm shiftAt least 10 mm shift At least 8 degrees TiltAt least 8 degrees Tilt Full 2 x 360 degrees Rotation of both - independently !Full 2 x 360 degrees Rotation of both - independently ! Manual aperture, no electronic coupling to cameraManual aperture, no electronic coupling to camera Initially available with Canon, Nikon and Sony Alpha Initially available with Canon, Nikon and Sony Alpha

mounts(others on request)mounts(others on request)

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Samples of possible Lens MovementsSamples of possible Lens Movements

How does it Work ?How does it Work ?The so called Tilt uses the Scheimpflug Effect, whichThe so called Tilt uses the Scheimpflug Effect, whichstates that as long 3 planes: object, film or sensor andstates that as long 3 planes: object, film or sensor andlens main axis will cross in the same point, a resultinglens main axis will cross in the same point, a resultingpicture will be in perfect sharpness. Now if you detune thispicture will be in perfect sharpness. Now if you detune thissetup willingly, you can achieve special effects bysetup willingly, you can achieve special effects bymodifying sharpness, achieving dreamlike or perspectivemodifying sharpness, achieving dreamlike or perspectiveillusion effects (toybox effect)illusion effects (toybox effect)

Potential Users of Superrotator LensesPotential Users of Superrotator Lenses

Professional studio photography with perspective control Professional studio photography with perspective control and sharpness expansion: tabletop, food, catalog, product and sharpness expansion: tabletop, food, catalog, product and packshots.......and packshots.......

Industry and scientific (enhanced sharpness)Industry and scientific (enhanced sharpness) Stitching: enlarge net. image size by up to 200 % of Stitching: enlarge net. image size by up to 200 % of

original sensor capacityoriginal sensor capacity Outdoors : architecture (toybox effect), landscape (stitched Outdoors : architecture (toybox effect), landscape (stitched

panoramas, blurred foregrounds / backgrounds )panoramas, blurred foregrounds / backgrounds ) Fashion & Portrait: (faded or shifted sharpness) dreamlike Fashion & Portrait: (faded or shifted sharpness) dreamlike

effecteffect

Market AnalysisMarket Analysis35mm DSLR´s reaching professional quality35mm DSLR´s reaching professional qualityThe market for medium format cameras is The market for medium format cameras is

shrinking dramatically, only several shrinking dramatically, only several manufacturers leftmanufacturers left

Professional digital backs losing market share Professional digital backs losing market share to DSLR camerasto DSLR cameras

View cameras (4x5“>) are dead, only a few View cameras (4x5“>) are dead, only a few compact models still used for digital backscompact models still used for digital backs

Professional photographers still need shift and Professional photographers still need shift and tilttilt

Perspective and Sharpness Perspective and Sharpness Problem with SLR´sProblem with SLR´s

For extended sharpness, quality and For extended sharpness, quality and enhanced perspective control, enhanced perspective control, photographers used view camerasphotographers used view cameras

Actual digital lenses do not deliver this Actual digital lenses do not deliver this functionality, few brands (e.g.Canon with functionality, few brands (e.g.Canon with TS Lenses) support shift and tiltTS Lenses) support shift and tilt

No full 2 x 360No full 2 x 360°° freedom of movement for freedom of movement for the shift and tilt availablethe shift and tilt available

Solution comes from Cooperation of Solution comes from Cooperation of Germany & UkraineGermany & Ukraine

Hartblei Superrotator is the world’s only Hartblei Superrotator is the world’s only view camera substitute for DSLR´sview camera substitute for DSLR´s

Rugged design with professional strength Rugged design with professional strength for everday usagefor everday usage

Space and military technology of former Space and military technology of former USSR to build unique lens barrelsUSSR to build unique lens barrels

Carl Zeiss to supply the best medium Carl Zeiss to supply the best medium format lens kits in the Worldformat lens kits in the World

Who is Hartblei ?Who is Hartblei ?

Hartblei is a Ukrainian Company located in Kiev.Hartblei is a Ukrainian Company located in Kiev.Its origin was about the modification of KievIts origin was about the modification of Kievmedium format cameras and lenses (made bymedium format cameras and lenses (made byArsenal, a very large optical factory in Kiev,Arsenal, a very large optical factory in Kiev,founded after 2founded after 2nd nd World War using former ContaxWorld War using former Contaxmachinery). Its founders were former USSRmachinery). Its founders were former USSRMilitary personnel from Aircraft and SpaceMilitary personnel from Aircraft and Spacetechnology. There is a close connectiontechnology. There is a close connectionbetween the products of Arsenal and the resultingbetween the products of Arsenal and the resulting‘‘tuneups’ supplied by Hartblei.tuneups’ supplied by Hartblei.

Does anbody not know Carl Zeiss ?Does anbody not know Carl Zeiss ?

Carl Zeiss is THE most traditional GermanCarl Zeiss is THE most traditional GermanCompany in the optical Business. Since its 1846Company in the optical Business. Since its 1846foundation in Jena, Carl Zeiss has endured 2foundation in Jena, Carl Zeiss has endured 2World Wars, was parted into West and EastWorld Wars, was parted into West and EastGerman counterparts, reunited and also amongGerman counterparts, reunited and also amongelse evolved into a hightech enterprise, supplyingelse evolved into a hightech enterprise, supplyinglaser, radiation and chip manufacturing gear.laser, radiation and chip manufacturing gear.Today the CZ group is one of the largestToday the CZ group is one of the largestcompanies in Germany with a turnaround of 2,22companies in Germany with a turnaround of 2,22billion Euros.billion Euros.

Canon and Nikon Alternatives ?Canon and Nikon Alternatives ?

Both Brands of Lenses also offer Shift and Tilt capabilities, Both Brands of Lenses also offer Shift and Tilt capabilities, but as a main drawback do not offer full 2x360 Degr. but as a main drawback do not offer full 2x360 Degr. Freedom of Movements against each other like Hartblei Freedom of Movements against each other like Hartblei does ! Further there is only a 90 mm TS Canon lens, does ! Further there is only a 90 mm TS Canon lens, whereas the longer 120mm Superrotator offers the perfect whereas the longer 120mm Superrotator offers the perfect distance for Full Format SLR Cameras plus It’s a real distance for Full Format SLR Cameras plus It’s a real Macro Lens with superior Image quality. Macro Lens with superior Image quality. For Nikon there is only a 85 mm shift and tilt so For Nikon there is only a 85 mm shift and tilt so the 40mm and the 120 mm are really welcome.the 40mm and the 120 mm are really welcome.And last but not least Canon and Nikon lenses are onlyAnd last but not least Canon and Nikon lenses are onlyavailable for their brands mount, the HB/Zeiss lensesavailable for their brands mount, the HB/Zeiss lensesare for all modern Camera mounts :are for all modern Camera mounts :Canon / Nikon / Sony..........(more on request !)Canon / Nikon / Sony..........(more on request !)

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Superior LensdetailsSuperior Lensdetails

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Sample Pictures: Panorama-Landscape (with stitching )Sample Pictures: Panorama-Landscape (with stitching )

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