2007-2008 Watershed Annual Report - RCFCWCD Home Page · Fiscal Year 2007-2008 Watershed Annual...

NPDES Municipal Stormwater Permit (NPDES No. CAS0108766)

Fiscal Year 2007-2008

Watershed Annual Report

For The

Riverside County Municipal Co-Permittees:

Within the

Santa Margarita Watershed

Board Order No. R9-2004-001

California Regional Water Quality Control Board San Diego Region

• County of Riverside• City of Murrieta • City of Temecula

• Riverside County Flood Control and Water Conservation District (District)

TABLE OF CONTENTS

2 0 0 7 – 2 0 0 8 W A T E R S H E D A N N U A L R E P O R T

Page i

A. EXECUTIVE SUMMARY........................................................................................................ 1 B. OVERVIEW OF THE UPPER SANTA MARGARITA WATERSHED................................ 3

B.1. OVERVIEW OF THE SMR..........................................................................................................................3 B.2. CHANGES IN POPULATION ......................................................................................................................5 B.3. CHANGES IN LAND USE...........................................................................................................................7 B.4. CONSERVED LANDS..................................................................................................................................9

C. A DESCRIPTION OF EFFORTS TO COORDINATE WITH OTHER STAKEHOLDERS IN THE SANTA MARGARITA RIVER WATERSHED, INCLUDING SAN DIEGO COUNTY AND THE US MARINE CORPS BASE CAMP PENDLETON.........................................................................................................................11

C.1. INTRODUCTION.......................................................................................................................................11 C.2. SANTA MARGARITA RIVER EXECUTIVE MANAGEMENT TEAM (SMREMT) .................................12 C.3. LAGOON TMDL WORKGROUP ............................................................................................................13 C.4. SANTA MARGARITA WATERSHED WATER QUALITY MONITORING GROUP (WQMG) ...............13 C.5. SOUTHERN CALIFORNIA STORMWATER MONITORING COALITION (SMC)...................................14 C.6. CALIFORNIA STORMWATER QUALITY ASSOCIATION (CASQA) ......................................................15 C.7. INTEGRATED REGIONAL WATER MANAGEMENT WORKGROUP (IRWM) ....................................16 C.8. COORDINATION WITH SAN DIEGO COUNTY HYDROMODIFICATION WORKGROUP...................16

D. AN ASSESSMENT OF WATER QUALITY IN THE SANTA MARGARITA REGION, THIS ASSESSMENT SHALL INCLUDE DATA FROM THE PREVIOUS MONITORING REPORT..................................................................................................... 17

E. IDENTIFICATION OF WATER QUALITY IMPROVEMENT OR DEGRADATION IN THE SANTA MARGARITA REGION............................................................................ 17

F. A PRIORITIZATION OF WATER QUALITY PROBLEMS AND POTENTIAL SOURCES IN THE SANTA MARGARITA REGION......................................................... 17

G. A DESCRIPTION OF WATERSHED SPECIFIC EDUCATIONAL ACTIVITIES CONDUCTED DURING THE REPORTING PERIOD.................................................... 18

G.1. INTRODUCTION.......................................................................................................................................18 G.1.1. Program Overview ................................................................................................................................................18 G.1.2. Program Highlights ..............................................................................................................................................19

G.2. SANTA MARGARITA POLLUTANTS OF CONCERN ...............................................................................20 G.2.1. Pesticides Associated with Urban Pest Control ..................................................................................................... 20 G.2.2. Nutrients associated with Urban Development and Land Uses............................................................................. 21 G.2.3. Pathogens associated with Urban Activities........................................................................................................... 21 G.2.4. Sedimentation associated with Urban Development and Land Uses ...................................................................... 22 G.2.5. Metals associated with automotive sources.............................................................................................................. 22

G.3. 24-HOUR WATERSHED-WIDE OUTREACH PORTALS .........................................................................23 G.3.1. Storm Water Protection Program Website ............................................................................................................ 23 G.3.2. Storm Water Toll Free 1-800 Hotline ................................................................................................................. 24 G.3.3. E-mail .................................................................................................................................................................26

G.4. COORDINATION WITH OTHER STAKEHOLDERS .................................................................................26 G.5. OUTREACH TOOLS TO CHANGE PUBLIC BEHAVIOR .........................................................................28

TABLE OF CONTENTS


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G.5.1. Direct Outreach methods ......................................................................................................................................28 G.5.2. Brochures..............................................................................................................................................................31 G.5.3. Mailing Inserts .....................................................................................................................................................31 G.5.4. Media Outreach ...................................................................................................................................................32 G.5.5. Cooperative Used Oil Program .............................................................................................................................32 G.5.6. Western Riverside County Clean Cities Program .................................................................................................. 33

G.6. OUTREACH TOOLS TO A BUSINESS SPECIFIC AUDIENCE ...................................................................33 G.6.1. Direct Business Outreach Activities ......................................................................................................................34 G.6.2. Brochures..............................................................................................................................................................35 G.6.3. Posters..................................................................................................................................................................35 G.6.4. Media Outreach ...................................................................................................................................................35 G.6.5. Supplemental Environmental Projects ................................................................................................................... 36

G.7. OUTREACH TOOLS SPECIFIC TO POLLUTANTS....................................................................................36 G.7.1. Use of pesticides, fertilizers, and herbicides. ........................................................................................................... 36 G.7.2. Educate/inform on impacts from littering and improper waste disposal. ................................................................. 37 G.7.3. Educate/inform on impacts from dumping pollutants into storm drainage systems..................................................38 G.7.4. Educate on impacts from gasoline, fuel oil, and oil and grease. ............................................................................... 39 G.7.5. Educate/inform on impacts from airborne particles. .............................................................................................. 39 G.7.6. Educate on the need to keep storm water from contacting potential contaminants. ................................................... 40 G.7.7. Educate on the clean-up and proper disposal of pet waste. ...................................................................................... 40 G.7.8. Develop programs for landowners on erosion and sediment control practices. ........................................................... 41 G.7.9. Cover contaminants and prevent runoff through polluted areas. .............................................................................. 41 G.7.10. Educate municipalities/agencies on the need for vehicle inspections. ........................................................................ 41

G.8. PUBLIC EDUCATION MATERIAL............................................................................................................42 H. A DESCRIPTION OF ALL AREA-WIDE AND WATERSHED-BASED ACTIVITIES

CONDUCTED DURING THE REPORTING PERIOD.................................................... 43 H.1. INTRODUCTION.......................................................................................................................................43 H.2. PROGRAM MANAGEMENT ACTIVITIES ................................................................................................43

H.2.1. Management Steering Committee (MSC) Meetings ............................................................................................... 43 H.2.2. Summary of Technical Advisory Committee (TAC) Meetings............................................................................... 43 H.2.3. Other Program Management Activities ................................................................................................................. 44

H.3. WATERSHED PLANNING ACTIVITIES ...................................................................................................44 H.3.1. Integrated Regional Watershed Management Plan (IRWMP) .............................................................................. 44 H.3.2. Santa Margarita Watershed Study (SMR Study) ................................................................................................ 45 H.3.3. Special Area Management Plan (SAMP)............................................................................................................ 45 H.3.4. Western Riverside County Multiple Species Habitat Conservation Plan (MSHCP) .............................................46

H.4. DEVELOPMENT PLANNING ACTIVITIES..............................................................................................46 H.4.1. Hydromodification Study ......................................................................................................................................46 H.4.2. Low Impact Development (LID) Study................................................................................................................ 46 H.4.3. Low Impact Development Testing and Demonstration Facility.............................................................................. 46 H.4.4. LID BMP Design Manual ................................................................................................................................. 47

H.5. MUNICIPAL ACTIVITIES..........................................................................................................................47 H.5.1. Updated Public Agencies Facilities Matrix .......................................................................................................... 47 H.5.2. Updated Drainage Maps...................................................................................................................................... 48 H.5.3. Integrated Pesticide Management........................................................................................................................... 48

H.6. INDUSTRIAL / COMMERCIAL ACTIVITIES ............................................................................................49 H.6.1. CAP Summary Report ........................................................................................................................................ 49

H.7. ILLICIT CONNECTION / ILLICIT DISCHARGE (IC/ID) ACTIVITIES .................................................50 H.7.1. Hazmat Response Teams ..................................................................................................................................... 50

TABLE OF CONTENTS


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H.7.2. Complaint Call Summary Logs............................................................................................................................ 50 H.7.3. Watershed Clean-Up Event Summary ................................................................................................................. 50 H.7.4. Household Hazardous Waste/Antifreeze, Battery, Oil and Latex Paint (HHW/ABOP) ................................ 51

H.8. TRAINING & EDUCATIONAL ACTIVITIES ............................................................................................51 H.8.1. Public Education..................................................................................................................................................51 H.8.2. NPDES Training ...............................................................................................................................................51

H.9. PUBLIC INVOLVEMENT...........................................................................................................................53 H.10. MONITORING ACTIVITIES .....................................................................................................................53 H.11. BUDGET....................................................................................................................................................54

I. RECOMMENDED ACTIVITIES TO BE CONDUCTED JOINTLY BY THE PERMITTEES TO ADDRESS THE IDENTIFIED WATER QUALITY PROBLEMS ... 57

I.1. POLLUTANT TARGETED ACTIVITIES....................................................................................................57 I.1.1. Pesticides ..............................................................................................................................................................57 I.1.2. Nutrients .............................................................................................................................................................58 I.1.3. Pathogens .............................................................................................................................................................58 I.1.4. Sedimentation.......................................................................................................................................................59 I.1.5. Metals..................................................................................................................................................................59

I.2. OTHER RECOMMENDED ACTIVITIES...................................................................................................60 I.2.1. Enhanced MS4 Mapping.....................................................................................................................................60 I.2.2. Changes to the Monitoring Program...................................................................................................................... 60 I.2.3. Web Site Upgrade................................................................................................................................................61 I.2.4. Changes to the Public Education Program ............................................................................................................ 61 I.2.5. Changes to the NPDES Training program.......................................................................................................... 61

J. AN ASSESSMENT OF OVERALL PROGRAM EFFECTIVENESS BASED ON MEASURABLE GOALS ESTABLISHED IN THE DAMP................................................. 62

J.1. SHORT TERM MEASURES OF EFFECTIVENESS ....................................................................................63 J.1.1. Encourage Watershed Based Planning Efforts ...................................................................................................... 63 J.1.2. Continue to support development of regional science and other studies to further understand and mitigate water quality

impairments ........................................................................................................................................................67 J.1.3. Public Education and Outreach............................................................................................................................67 J.1.4. Waste Collection and Watershed Clean-Up Events .............................................................................................. 77

J.2. LONG TERM MEASURES OF EFFECTIVENESS......................................................................................79 J.3. OTHER MEASURES OF EFFECTIVENESS...............................................................................................79

J.3.1. Annual Reports ...................................................................................................................................................79 J.3.2. Monitoring ...........................................................................................................................................................79 J.3.3. Web Site Upgrade................................................................................................................................................80 J.3.4. Online Posting of Annual Reports........................................................................................................................ 80

K. PROPOSED REVISIONS TO THE WATERSHED SWMP ............................................... 81 PROVISION K.2.K – STANDARDIZED REPORTING FORMATS .......................................................................81 PROVISION K.2.L, AND PROVISION K.2.M – MEASURES OF EFFECTIVENESS ............................................81 REVISIONS TO THE MONITORING PROGRAM .................................................................................................81

TABLE OF CONTENTS


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LIST OF APPENDICES

APPENDIX A – MEETING AGENDAS AND NOTES • MSC Meetings • TAC Meetings • SMREMT Meetings • Lagoon Meetings • WQMG Meetings • SMC Meetings • IRWM Meetings • CASQA Meetings • San Diego Hydromod Meetings

APPENDIX B – PUBLIC EDUCATION MATERIALS APPENDIX C – ADDITIONAL REPORTS ON WATERSHED BASED ACTIVITIES

• ANNUAL REPORT OF RIVERSIDE COUNTY FIRE DEPARTMENT HAZARDOUS MATERIALS EMERGENCY RESPONSE TEAM ACTIVITIES

• IC/ID REPORTS RECEIVED BY DISTRICT • HOUSEHOLD HAZARDOUS WASTE / ANTIFREEZE, BATTERIES, OIL AND

LATEX PAINT COLLECTION REPORT • CAP INSPECTIONS REPORT

APPENDIX D – ADDITIONAL REPORTS ON REGIONAL COOPERATION EFFORTS

• CASQA ANNUAL REPORT • SMC ANNUAL REPORT • MSHCP ANNUAL REPORT

APPENDIX E – TRAINING ATTENDANCE SHEETS • NEW DEVELOPMENT TRAINING • MUNICIPAL TRAINING • INDUSTRIAL/COMMERCIAL TRAINING • CONSTRUCTION TRAINING

APPENDIX F – WATERSHED MS4 MAP APPENDIX G – MONITORING ANNUAL REPORT


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A. EXECUTIVE SUMMARY

The Watershed Annual Report documents regional Urban Runoff management programs and activities that were implemented to comply with the requirements of Provision K and the Monitoring and Reporting Program (MRP) of the Municipal Separate Storm Sewer System (MS4) Permit issued to the Riverside County Permittees by the San Diego Regional Water Quality Control Board (Regional Board) on July 14, 2004 (Board Order R9-2004-001). This is the third MS4 permit issued for the Santa Margarita Region (SMR) by the Regional Board and is referred to as the “Third-term SMR Permit”. This Watershed Annual Report specifically addresses the reporting requirements identified in the Watershed Annual Report section of the MRP to the Third-term SMR Permit. It provides a description of the area-wide and watershed-based programs and activities that the Permittee implemented during the Fiscal Year 2007-2008 reporting period to comply with the Third-term SMR Permit and to reduce pollutants in Urban Runoff to the Maximum Extent Practicable (MEP).

The Third-term MS4 Permit required each Permittee to develop an Individual Storm Water Management Plan (SWMP) and for all the Permittees to jointly develop a Watershed SWMP. These compliance documents, and the programs they describe, were to be completed, submitted to the Regional Board and implemented by July 14, 2005. Annual Reports for each of these documents are required and are to be submitted to the Regional Board on October 31st of each calendar year. The reporting period is specified as the preceding fiscal year. The Riverside County Flood Control and Water Conservation District (District) is specifically required to prepare an Individual SWMP Annual Report and to coordinate the preparation of the Watershed SWMP Annual Report with Riverside County and the Cities of Murrieta and Temecula (Permittees). As Principal Permittee, the District is also tasked with coordinating the submittal of the Individual SWMP Annual Reports for the other Permittees.

This Watershed Annual Report covers the period extending from July 1, 2007 through June 30, 2008.

In general, this Watershed Annual Report provides specific detail regarding implementation of the regional programs described in the Riverside County Drainage Area Management Plan (DAMP). The DAMP serves the dual role of a model Individual SWMP and Watershed SWMP for the purposes of the Third-term MS4 Permit.

On September 8, 2008, the Permittees arranged a meeting with Regional Board Staff to discuss and arrange a mutually acceptable approach to this fourth year annual report and the upcoming permit reapplication through the Report of Waste Discharge (ROWD) which is due on January 15, 2009. As a result of this meeting, a summary was created listing items that would be included in the fourth year annual report (this report) and other items that would be included in the ROWD.

The following is a listing of the items that the Permittees agreed to in this meeting. For those items which are required to be included in the fourth year annual report, references to the locations within this report where the items can be found are provided.

A. EXECUTIVE SUMMARY (cont’d)


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Issue to be addressed in 4th year annual report Report Section(s)

1 Include trend Analysis of Monitoring data, including historical data

Appendix G, Section G8.1

2 Include identification of issues that need to be addressed based on monitoring data analyses.

Appendix G, Sections G-8.3 and G-8.4

3 Recommend Initial revisions to monitoring program Section I.2.2, and Appendix G, Section G-8.3

4 Address the requirements in F.2.b.9 of the Permit (Downstream Erosion)

Section H.10, and Appendix G, Section G-7.1

Issue to be addressed in the ROWD

1 Enhanced MS4 Map

2 Provide programmatic recommendations for issues raised, but not specifically addressed in the fourth year annual report.

3 Include the Names and addresses of the Permittees that operate MS4’s, including Wildomar and, if appropriate, Menifee.

4 Names and titles of primary administrative and technical contacts for the Permittees

For purposes of this Watershed Annual Report, the terms “(Watershed SWMP)” and “Standard Urban Stormwater Management Plan (SUSMP)” referenced in the SMR Permit are referred to as the “DAMP” and “Water Quality Management Plan (WQMP),” respectively, to be consistent with terminology established and in use by the Permittees. Additional terms and acronyms used in this Watershed Annual Report are defined in the glossary included in the DAMP.

Figure B-1 shows the SMR, which is the area covered under the SMR Permit. A copy of the Third-term SMR Permit is included as Appendix C of the DAMP.


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B. OVERVIEW OF THE UPPER SANTA MARGARITA WATERSHED

B.1. OVERVIEW OF THE SMR

The SMR is defined as the area delineated by the Riverside-San Diego County

boundary line on the south and the Regional Board boundary line on the north, east, and west as shown in Figure B-1. It includes portions of unincorporated County of Riverside and the Cities of Murrieta and Temecula. The newly incorporated cities of Menifee and Wildomar are also shown in Figure B-1 for reference, however, these cities incorporated after the reporting period. Further, the entire SMR lies within the Murrieta Creek and Temecula Creek sub-watersheds.

It is important to recognize that the Clean Water Act exempts agricultural activities

from regulation under NPDES. Further, under federal and state law, Permittees do not have legal jurisdiction over stormwater discharges into their respective MS4 from:

• State and Federal facilities,

• Utilities and special districts, and

• Native American tribal lands.

These areas are not included in the SMR. However, the Regional Board requires the

Permittees to coordinate with these stakeholders to reduce discharges from their lands. In addition, other point and non-point source discharges otherwise permitted by or under the jurisdiction of the Regional Board may affect water quality in the Murrieta and Temecula Creek watersheds. Current land uses within the SMR are shown on the Watershed Facilities Map in Appendix F.

The area of Riverside County under the jurisdiction of the Regional Board is

approximately 548 square miles, which is less than 8 percent of the 7,300 square miles within Riverside County. Not counting the two newly incorporated cities, only 3 of the 24 existing municipalities within Riverside County are under the jurisdiction of the Regional Board.

B. OVERVIEW OF THE UPPER SANTA MARGARITA WATERSHED (cont’d)


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50,000

60,000

70,000

80,000

90,000

100,000

110,00020

04

2005

2006

2007

2008

Unincorporated County

Murrieta

Temecula

Figure B-2: Population Trends

B.2. CHANGES IN POPULATION

The California Department of Finance estimates that as of January 1, 2008, the total population of the whole of Riverside County was approximately 2,088,322. Of the 2.08 million people, approximately 258,235 persons (approximately 12 percent) reside within the portion of Riverside County under the jurisdiction of the Regional Board. Approximately 57,005 persons1 reside in the unincorporated area while approximately 201,230 persons reside within the Cities of Murrieta and Temecula2

Throughout the Third-term of the SMR Permit (2004-2008), population growth in Riverside County has been significantly higher than in neighboring counties and has also been greater than the average percent change in population in the entire State (4.9%).2

Table B-1 shows the population data for years 2004-2008 and the percent change for the neighboring counties and for each of the Permittees between years 2004 and 2008.

1 Estimated from 2007 (Riverside County Progress Report 2007, Riverside County Center for Demographic

Research/TLMA) adding 3.1% growth rate for unincorporated County. (California Department of Finance, May 2008.)

2 California Department of Finance, May 2008.

Unincorporated Area 57,005

Murrieta 100,173

Temecula 101,057

Figure B-1: 2008 Population



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% Change

Year Table B-1

Population Trends

1/1/2004 1/1/2005 1/1/2006 1/1/2007 1/1/2008

2004 - 2008

State 36,271,091 36,728,196 37,195,240 37,662,518 38,049,462 4.90%

Los Angeles County

10,107,451 10,166,417 10,257,994 10,331,939 10,363,850 2.54%

Orange County 3,022,613 3,047,054 3,071,924 3,098,121 3,121,151 3.26%

San Bernardino County

1,897,950 1,950,806 1,993,983 2,028,013 2,055,766 8.32%

San Diego County

3,013,014 3,039,277 3,064,113 3,098,269 3,146,274 4.42%

Riverside County

1,807,858 1,888,311 1,966,607 2,031,625 2,088,322 15.51%

Unincorporated Area

ND ND ND 55,291(d) 57,005

ND

Murrieta 79,045 85,648 93,567 97,257 100,173

26.73%

Temecula 78,841 81,921 94,575 97,935 101,057

28.18%

(a)Population estimates obtained from California Department of Finance

(b)ND = No data

(c)Riverside County Progress Report 2007, Riverside County Center for Demographic Research/TLMA.

(d)Derived from the Riverside County Progress Report 2007, Riverside County Center for Demographic Research/TLMA.

Although population growth in the SMR will continue to be greater than in

surrounding counties, the percent increase will decline. Table B-2 shows population projections for the year 2010.3

3 Southern California Association of Governments, May 2003, and San Diego Association of Governments, May 2003.



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Table B-2: Projected Population for 2010

Area 2008 2010 (b) % Change

Los Angeles County 10,363,850 10,514,663 1.5% Orange County 3,121,151 3,227,836 3.4% San Bernardino County 2,055,766 2,177,596 5.9% San Diego County 3,146,274 3,199,706 1.7% Riverside County 2,088,322 2,242,744 7.4% Unincorporated Area 57,005 (a) 62,362 9.4% Murrieta(c) 100,173 103,726(a) 3.5% Temecula(c) 101,057 99,387(a) -1.7%

(a) Derived from the Riverside County Progress Report 2007, Riverside County Center for Demographic Research/TLMA.

(b) Derived from the Riverside County Progress Report 2007, Riverside County Center for Demographic Research/TLMA and P1 Population Projections, California

Department of Finance May 28, 2004

(c) Estimated build-out for: Murrieta = 128,000 and Temecula = 125,000. These figures include annexation of parts of County.

B.3. CHANGES IN LAND USE

In 1956, only 0.3 percent of the SMR (less than two square miles) was urbanized.4 Over half a century later, even with a significant rate of growth in population relative to the State and neighboring counties, approximately 93 percent of the SMR remains in non-urban land uses (rural residential, agriculture, preserves and open space, state lands, federal lands, and tribal lands). Further, almost thirty percent (30%) of the SMR consists of federal, state, and tribal lands5 that are not under the jurisdiction of the Permittees’ MS4 programs. It is projected that the population of Riverside County will increase approximately ten percent (10%) by 2010 with significantly slower growth occurring in the south area of the County. Assuming that the urbanized area increases proportional to population, ninety-two percent (92%) of the SMR would remain in non-urban land uses in 2010.

Changes in land uses from 2007 to 2008 are shown in Table B-3. The land uses listed in the table are based on the Riverside County Assessor Parcel Data, Close of Roll 2006.

It should be noted that the land uses below represent zoned land uses, and changes in zoning designations can cause odd fluctuations in year-to-year date. However, the 2008 numbers do contain discrepencies that will be further evaluated and if, necessary, corrected in the ROWD.

4 State of California Department of Public Works, Division of Water Resources, Bulletin No. 57, Santa Margarita River

Investigation, Volume I, June 1956. 5 Riverside County Assessor Parcel Data, Close of Roll 2004.



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(a) 2007 figures based upon Riverside County Assessor Parcel Data, Close of Roll 2007. 2008 figures based on County Assessor Parcel Data, Close of Roll, 2008 (b) Uninc = Unincorporated County

2007 2008 2007-2008

(Acres) (Acres) Table B-3: Land Use

Uninc(b) Murrieta Temecula Total % of Total Uninc(b) Murrieta Temecula Total

% of Total

Change in % of Total

Commercial 820 759 1,243 2,822 0.8% 2,878 3,178 2,284 8,339 2.5% +1.7% Industrial 150 196 622 968 0.3% 114 212 637 963 0.3% 0.0%

Urban Residential (< 1 acre)

3,837 4,883 5,243 13,963 4.0% 2,619 4,850 5,187 12,656 3.7% -0.3%

Parks & Recreation

Facilities

827 527 628 1,982 0.6% 1,247 1,182 1,862 4,291 1.3% +0.7%

Streets & Roads 2,918 3,169 6,087 1.7% 9,057 3,178 3,204 15,439 4.6% +2.8%

Subtotal – Urban Land Use

5,634 9,283 10,905 25,822 7.4% 15,914 12,600 13,174 41,689 12.3% +4.9%

Preserves & Open Space

47,615 5,001 3,002 55,618 15.9% 49,601 3,318 1,222 54,141 16.0% 0.0%

Rural Residential (> 1 acre)

113,708 4,262 3,578 121,548 34.8% 99,886 3,748 3,139 106,773 31.5% -3.3%

Agriculture 38,159 826 150 39,135 11.2% 35,248 973 169 36,389 10.7% -0.5% Highways &

Roads 9,665 9,665 2.8% -- -- -- 0 0.0% -2.8%

Federal/State/Tribal Lands/Non-

County Jurisdiction

(Exempt)

93,795 1,686 1,657 97,138 27.8% 96,927 1,546 1,604 100,076 29.5% +1.7%

No Land Use Designation

-- -- -- 0 0.0% -- -- -- 0 0.0% 0.0%

Total 308,576 21,058 19,292 348,926 100% 297,576 22,184 19,308 339,068 100% 0.0%



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B.4. CONSERVED LANDS

Much of the remaining non-urbanized lands will ultimately be incorporated into the Western Riverside County Multiple Species Habitat Conservation Plan (MSHCP). The MSHCP will result in an conserved area in excess of 500,000 acres and focuses on Conservation of 146 species. The MSHCP Conservation Area includes approximately 347,000 acres on existing Public/Quasi-Public Lands and approximately 153,000 acres of Additional Reserve Land. A large portion of the conserved lands are are in the SMR (at least 145,000 acres). There are around 72,318 acres of existing public or quasi-public lands preserved within the Santa Margarita River watershed area located in Riverside County.

Figure B-2 contains a map of the currently conserved lands within the Santa Margarita Watershed.

Additional information regarding the MSHCP can be found in Section H.3.4, and the current status of the MSHCP can be found in Section J.1.1.a) of this report.

Perris

City ofLakeElsinore

Canyon Lake

Hemet

San Jacinto

Beaumont

Temecula

Murrieta

Diamond Valley Lake

Lake MathewsLake Perris

LakeSkinner

Vail Lake

Whitewater River

Santa Margarita

Lee Lake

LakeElsinore

Wildomar

Menifee

§̈¦15

§̈¦215

§̈¦215

</371

</243

</74

</79

</79

</74

</74

</79

116°40'0"W

116°40'0"W

116°50'0"W

116°50'0"W

117°0'0"W

117°0'0"W

117°10'0"W

117°10'0"W

117°20'0"W

117°20'0"W

33°43'30"N33°43'30"N

33°33'0"N33°33'0"N

33°22'30"N33°22'30"N

Santa Margarita Watershed 2008

±0 2 4 61

Miles

Riverside County10/28/2008

Wilson C

reek

Temecula Creek

Wilson Creek

Santa

Margarit

a

River

HighwaysMSHCP Criteria CellsWaterbodiesCity Boundaries

Temecula

Creek

Santa Margarita Watershed

Creeks & Rivers

_̂Note: Realigned parcels in AD 161 contribute to change in acreage from 2007. (22.5 Ac m/l)

San Diego County

Conserved Lands within Santa Margarita Watershed for Riverside CountyMSHCP Conserved Lands 14,773 Acres Approx.Public/Quasi-Public Conserved Lands 72,317.54 Acres Approx.


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C. A DESCRIPTION OF EFFORTS TO COORDINATE WITH OTHER STAKEHOLDERS IN THE SANTA MARGARITA RIVER WATERSHED, INCLUDING SAN DIEGO COUNTY AND THE US MARINE CORPS BASE CAMP PENDLETON.

C.1. INTRODUCTION

The Permittees schedule at least one annual meeting with the San Diego County MS4 Permittees within the Santa Margarita River watershed, Camp Pendleton, U.S. Bureau of Reclamation (Bureau), and others. The purpose of these meetings is to:

• Discuss land use planning; • Discuss monitoring data and potential management measures to target Focus

Area Constituents of Concern; • Exchange ideas of how to address sources of Focus Area Constituents of

Concern and evaluate effectiveness of actions; • Collaborate with water districts in an effort to reduce irrigation water runoff; and • Consider grant applications to coordinate and prioritize water quality projects

that address Focus Area Constituents of Concern. These meetings may occur from within the context of another workgroup, such as

the Santa Margarita River Executive Management Team, or as separately called meetings, as appropriate.

The District, in consultation with the Permittees, participates in several cooperative activities through formal or informal regional stakeholder workgroups. Stakeholders often include other public and private entities within the Santa Margarita watershed. These efforts can broadly be categorized as management efforts to address stormwater quality issues specific the Santa Margarita River watershed, or broader issues that also pertain to the Santa Margarita River watershed. These efforts may be expanded, reduced or abandoned over time based on budget, changing regulations, program needs, program effectiveness consideration, or other factors.

Coordination between watershed stakeholders has continued to expand. There are now several separate watershed stakeholder groups meeting several times a year to discuss:

• The Lagoon Total Maximum Daily Load (TMDL); • Watershed based planning issues and a watershed model for the Santa Margarita

River; • Implementation of the Integrated Regional Watershed Management Plan for the

Upper Santa Margarita Watershed, and its coordination with the adjacent San Diego and Orange Couny Integrated Regional Watershed Management Plans

• Formation of a Watershed Council • Coordination of regional monitoring programs within the Santa Margarita

Watershed

C. DESCRIPTION OF EFFORTS TO COORDINATE WITH OTHER STAKEHOLDERS IN THE SANTA MARGARITA RIVER WATERSHED (cont’d).


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Several of these efforts are inter-coordinated and have been administered, at stakeholder request, by the Bureau. The Bureau administered efforts are coordinated by the Santa Margarita River Executive Management Team (SMREMT). The IRWM and Watershed Council efforts are conducted outside the management of the Bureau and the SMREMT. In addition, the Permittees continue to coordinate with the Southern California Monitoring Coalition, a cooperative effort between Southern California Counties and Regional Water Quality Control Boards geared towards improving the science of storm water monitoring. Additional information on these efforts is provided below.

C.2. SANTA MARGARITA RIVER EXECUTIVE MANAGEMENT TEAM (SMREMT)

During FY2007-2008, the District continued its participation in the SMREMT. Participants include:

• District, • U.S. Bureau of Reclamation

(Bureau) • Murrieta County Water District

(now Western Municipal Water District)

• Eastern Municipal Water District • Fallbrook Public Utilities District,

• U.S. Marine Corps Camp Pendleton

• County of San Diego • Mission Resource Conservation

District (MRCD) • Elsinore-Murrieta-Anza RCD, • Regional Board • San Diego State University.

The SMREMT’s goal is to identify and address the highest priority water quality

concerns in the Santa Margarita watershed, including development of a watershed model to assist with land use planning and TMDL development, coordinating watershed monitoring, and developing formal agreements between interested stakeholders for the purposes of evaluating impairment listing and data gaps in the watershed. Both Urban Runoff and reclaimed water issues are being studied.

Projects include the “Santa Margarita Watershed Supply Augmentation, Water Quality Protection, and Environmental Enhancement Program” (SMR Study) which is described in Section H.3.2.

Six (6) meetings were held for the SMREMT within the reporting period. Copies of meeting Agendas for the SMREMT (where available) are contained in

Appendix A.



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C.3. LAGOON TMDL WORKGROUP

On July 19, 2006 the Regional Board issued an investigative order (Order R9-2006-0076) to the various stakeholders in the Santa Margarita River Watershed to gather Monitoring data for the development of a Nutrient TMDL for the Santa Margarita Lagoon.

In compliance with this Order, the Permittees have been working with the Regional Board and the other stakeholders in funding and overseeing the development of a comprehensive program to collect data and model the various inputs to the lagoon to be used to develop this TMDL.

Fourteen (14) meetings were held for the Lagoon TMDL Workgroup within the reporting period.

Copies of meeting Agendas for the Lagoon TMDL Workgroup (where available) are contained in Appendix A.

C.4. SANTA MARGARITA WATERSHED WATER QUALITY MONITORING GROUP

(WQMG)

The WQMG was established to coordinate the monitoring efforts of various stakeholders in the Santa Margarita Watershed. Many of these stakeholders are also involved in the a broader monitoring coordination effort for of the greater Southern California region through the SMC (described in section C.5. This group generally meets about twice a year or as needed to discuss monitoring issues specific to the Santa Margarita Watershed.

Parties involved in this group are:

• District • Bureau of Reclamation • San Diego County, • Caltrans, • Camp Pendleton,

• City of Temecula, • City of Murrieta, • Eastern Municipal Water District, • Rancho California Water District, • Fallbrook Public Utilities District

Four (4) meetings were held for the WQMG within the reporting period. Copies of meeting Agendas for the WQMG (where available) are contained in

Appendix A.



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C.5. SOUTHERN CALIFORNIA STORMWATER MONITORING COALITION (SMC)

The SMC was formed in 2001 by cooperative agreement of the Phase I municipal stormwater NPDES lead permittees, the NPDES regulatory agencies in southern California and the Southern California Coastal Water Research Project. The overall goal for the SMC is to establish a Southern California stormwater research and monitoring agenda that would focus on improving stormwater monitoring science, coordinate data collection efforts, and evaluating the effects of stormwater discharges to receiving waters specific to Southern California.

The District participates in the Stormwater Monitoring Coalition (SMC) on behalf of the SMR Permittees. The SMC includes representatives from:

• SWQCB • Los Angeles RWQCB, • San Diego RWQCB, • Santa Ana RWQCB, • District, • Los Angeles County,

• Orange County, • San Bernardino County, • San Diego County, • Ventura County, • Caltrans • City of Los Angeles. • Southern California Coastal Waters

Research Project (SCCWRP) The District is currently working with the SMC on several studies including:

• A Hydromodification Study (see Section H.4.1). • A Low Impact Development Study. (see Section H.4.2). • Laboratory Intercalibration Study • LID BMP Study • Regional Bioassessment Monitoring Program • Standardization of Toxicity Testing Methods These studies are further described in Section H of this report. Additionally, the

District is also coordinating with the Southern California Coastal Water Research Project (SCCWRP), who facilitates the SMC, to collect data on natural loadings of various pollutants from watersheds throughout Southern California.

Twelve (12) SMC Meetings were held within the Reporting Period. Copies of meeting agendas (where available) are contained in Appendix A.

The SMC Annual Report is included in Appendix D.



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C.6. CALIFORNIA STORMWATER QUALITY ASSOCIATION (CASQA)

CASQA assists the State Water Resources Control Board (SWRCB) and MS4 Permittees throughout California in implementing the federal storm water regulations. In fulfilling this purpose, CASQA recommends objectives and procedures for storm water discharge control programs which:

• Are technically and economically feasible; • Provide significant environmental benefits and protect water resources; • Promote the advancement of storm water management technology; and • Effect compliance with state and federal laws, regulations and policies. CASQA also holds workshops on and develops methods and materials for important

technical issues such as:

• Low Impact Development • Water Quality BMP’s • Hydromodification • Green Building • Monitoring

• Program Effectiveness Assessment • Pesticides • Many Others

The Permittees attended CASQA’s Annual Conference in Costa Mesa, September 10-12, 2007, where many of these issues were discussed.

The Permittees have strongly supported CASQA’s mission and use CASQA’s

resources to improve compliance programs. Several Riverside County District NPDES staff are actively in various ongoing CASQA programs including:

• Steve Stump, Board Member 2004 - 2008

• Jason Uhley, o Legislative Chair o Pesticides Committee

• Arlene Chun, o Monitoring

Committee o Pesticides Committee

In addition to attending the CASQA Annual Conference, the District on behalf of

the Permittees, attended:

• Twelve (12) additional CASQA meetings. Copies of agendas for these CASQA meetings (where available) are contained in

Appendix A. The CASQA Annual Report is included in Appendix D.



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C.7. INTEGRATED REGIONAL WATER MANAGEMENT WORKGROUP (IRWM)

Because the upper Santa Margarita watershed was not included in the San Diego Integrated Regional Water Management Plan (IRWMP), the IRWM focused its efforts on the development of an IRWMP for the upper portion of the watershed. The intent of the IRWMP was to pave the way for greater watershed-wide coordination and management of water resources within the Santa Margarita watershed as a whole, as well as adjoining watershed and regional planning efforts.

The IRWMP for the upper Santa Margarita watershed was completed on July 31, 2007. More information on the IRWMP can be found in Section H.3.1 of this report.

During FY2007-2008, participants in the IRWM included:

• The SMR Permittees, • Rancho California Water

District, • Elsinore-Murrieta-Anza

Resource Conservation District,

• Trout Unlimited, • Riverside Lands

Conservancy, • San Diego State

University/Santa Margarita Ecological Reserve,

• Southwestern Riverside County Multi-Species Reserve,

• US Bureau of Reclamation, • Eastern Municipal Water District, • Western Municipal Water District, • The Nature Conservancy, • California Department of Fish and

Game, • U.S. Army Corps of Engineers

(USACE), • Regional Board.

Nine (9) meetings were held for the IRWM within the reporting period.

Copies of agendas for IRWM meetings (where available) are contained in Appendix A.

C.8. COORDINATION WITH SAN DIEGO COUNTY HYDROMODIFICATION

WORKGROUP

The District on behalf of the permittees have been observing the development of the San Diego Hydromodification Management Plan. The District provided comments on draft plans and attended meetings.

Five (5) meetings were attended for the San Diego County Hydromodifcation

Workgroup within the reporting period. Copies of agendas for these meetings (where available) are contained in Appendix A.


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D. AN ASSESSMENT OF WATER QUALITY IN THE SANTA MARGARITA REGION, THIS ASSESSMENT SHALL INCLUDE DATA FROM THE PREVIOUS MONITORING REPORT.

This reporting requirement is addressed in the conclusion of the Monitoring Annual Report (Appendix G).

E. IDENTIFICATION OF WATER QUALITY IMPROVEMENT OR DEGRADATION IN THE SANTA MARGARITA REGION

This reporting requirement is addressed in the conclusion of the Monitoring Annual Report (Appendix G-6.4).

F. A PRIORITIZATION OF WATER QUALITY PROBLEMS AND POTENTIAL SOURCES IN THE SANTA MARGARITA REGION

This reporting requirement is addressed in the conclusion of the Monitoring Annual Report (Appendix G Section G-6.4.1)


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G. A DESCRIPTION OF WATERSHED SPECIFIC EDUCATIONAL ACTIVITIES CONDUCTED DURING THE REPORTING PERIOD

G.1. INTRODUCTION

This section provides an overview of watershed specific public education activities conducted by the Permittees. Public education materials distributed during this reporting period have been included in Appendix B and are described in this section.

In addition to the Public Education program described in this section, the District, on behalf of the Permittees organizes and coordinates a Training program for municipal employees and inspectors. This training program is described in Section H.8.2 of this report.

G.1.1. Program Overview

The Riverside County NPDES Permittees have established an ongoing watershed based public education and outreach program known as the Only Rain Down the Storm Drain pollution prevention program. The specific objectives of the public education program include:

• Fostering a broad public awareness of water pollution concerns; • Increasing public acceptance of pollution prevention activities to curtail

everyday human behaviors that contribute to water quality problems; • Educating/informing the general public, regulators and key local government

and state decision makers on Urban Runoff conditions in Riverside County; • Promoting stewardship of local water resources.

The Only Rain Down the Storm Drain program implements the public awareness objectives by focusing on three areas of pollutant reduction/prevention:

• Public Behavior; • Proper Management of Pollutants; and • Business Specific Education Outreach.

In addition, when attempting to make use of the finite resources available to the Public Education Program, the Permittees use these management goals to ensure that resources are used effectively:

• Focusing on pollutants of concern specific to each watershed region; • Coordinating public education efforts with adjacent storm water

management programs and other related education programs to share resources, coordinate outreach efforts, and avoid costly duplication of effort;

• Adapt public education programs and objectives, based on effectiveness analysis, to address changing MS4 programs and goals, and

• Establish an outreach educational partnership with the staff at the San Diego Regional Water Quality Control Board on at least one event in the Santa Margarita Watershed.

G. A DESCRIPTION OF WATERSHED SPECIFIC EDUCATIONAL ACTIVITIES (cont’d).


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G.1.2. Program Highlights

The public education program was significantly improved this year. Program highlights include:

• Our partnership with the County’s Business License Department established last year continues to be successful with providing direct outreach to business owners about behaviors that contribute to water quality problems. Direct outreach is made in the form of an insert that is issued to new business license applicants, and inserted into annual renewal reminders. The insert includes information on the “Only Rain Down the Storm Drain” program and the Toll Free 800 number portal used for reporting illegal storm drain disposal. This year’s effort resulted in 7,503 business transactions.

• The public education program has updated its survey format and continues its use at various community events. The survey is then tallied to help determine and measure the public’s awareness on urban runoff pollution origins.

• The public education web page continues to be revised and improved to incorporate all known urban pollutants, causes and prevention.

• There is also an on-line survey for those who connect to the District’s website. A relatively new feature of the program, initial results will be made available in the 08/09 Report.

• The program continues to update its brochures and develop outreach programs specific to the needs of the watersheds within Riverside County. Revisions this year include link updates, and updates to existing brochures and development of new brochures for outdoor activities, landscaping, equestrian, pet waste, septic system management, and car care.

• New HHW-ABOP public service announcement (PSA), as well as rebranding of San Diego County’s “Rubber Ducky” & “StormWater Pollution” PSA’s.

• Purchase of a new trailer specifically for hauling public education materials to outreach events. The trailer is wrapped with the “Only Rain down the Storm Drain” message and other graphics related to stormwater quality. It is also used as part of the booth at outreach events.

• Initiation of billboard advertising specifically within the Santa Margarita Watershed.

• Development of a new ‘Lenticular’ magnet that promotes control of fertilizer, pesticides, oil & grease, pet waster and household chemicals.

• Good storm water stewardship practices are promoted at every New Employee County Orientation with each employee receiving clean water information and promotionals supporting the “Only Rain Down the Storm Drain” message. For the 07/08 Year, a total of 50 County employees were taught about the Only Rain Down the Storm Drain Pollution Prevention Program.



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G.2. SANTA MARGARITA POLLUTANTS OF CONCERN Based on a review of monitoring data collected to date, the current 303(d) List and

discussions among the Co-Permittees, the following pollutants of concern are being targeted for this watershed. More discussion on the identification of pollutants of concern can be found in Monitoring Annual Report (Appendix G). Specific outreach activities are identified to address each identified pollutant of concern are as follows:

G.2.1. Pesticides Associated with Urban Pest Control

• Distribution to the Permittees of guidance published by Eco-Wise to develop standard language to include IPM in municipal pest management contracts.

• The Agricultural Commissioner assists in the distribution of educational material as part of the Pesticide Applicator’s License Renewal information package and offers information on training workshops.

• Coordinate with nurseries to distribute material containing messages about the use of pesticides through the Southern California Heritage Gardening guide and spray bottles with printed non-toxic garden and household recipes.

• ‘Home Garden Workshops’ are conducted at nurseries and garden shows to inform residents on less-toxic alternatives for the garden.

• ‘Keep Our Water Clean’ film • The ‘Only Rain Down the Storm Drain’ presentations conducted by Mission

Resource Conservation District discusses the effects of pesticides and fertilizers on local waterways.

In Development • New Landscape Management brochure • Municipal and Industrial/Commercial training components focusing on the

appropriate use, application, and timing of application of pesticides, and encouraging the use of IPM as a substitute.



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G.2.2. Nutrients associated with Urban Development and Land Uses

• The Agricultural Commissioner and UC Riverside Cooperative Extension both assist in the distribution of our materials. In addition, local nurseries distribute our materials, along with the County’s FREE Compost Workshop announcement flyer and “How To” Composting book;

• "Keep Our Water Clean" video to cover proper use of fertilizers as well as excess runoff from sprinklers;

• A section of the County’s Household Hazardous Waste flyer is dedicated to informing residents about the problem of storm water pollution and provide simple pollution prevention activities;

• The “After the Storm” brochure; • Storm Water Pollution and the Solutions • Construction BMP Activities brochure and poster. • The ‘Only Rain Down the Storm Drain’ presentations conducted by Mission

Resource Conservation District discusses the effects of pesticides and fertilizers on local waterways.

In Development • New Pet Waste brochure that focuses on pet waste, horse and livestock

handling. • New Landscape Management brochure • New Equestrian Care brochure • New Septic System Management brochure

G.2.3. Pathogens associated with Urban Activities

• Construction, municipal, industrial/commercial and new development training focusing on the need to address pathogen sources within the watershed;

• Partnership with SGA Advertising to place pet waste information in pet stores, veterinarian clinics, kennels and pet grooming facilities;

• Coordination with Riverside County Animal Control Department to distribute “What’s the Scoop” and “After the Storm” brochures to families adopting pets at shelters;

In Development • New Equestrian Care brochure • New Pet Waste brochure that focuses on pet waste, horse and livestock

handling. • New Septic System Management brochure



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G.2.4. Sedimentation associated with Urban Development and Land Uses

• Construction, municipal, industrial/commercial and new development training focusing on the need to address sedimentation within the watershed (see also Section H.8.2);

• County Building Inspectors handout both the construction brochure and related poster during site visits.

• Independent storm water education contractors are provided with our construction focused materials for their regularly scheduled Riverside County trainings.

• Informational displays are set up at home improvement store locations for the purpose of educating the Do-It-Yourselfer and the professional home improvement contractor.

• Distribution of dust pans to promote dry cleaning of drive ways and impervious surfaces;

• Construction BMP Poster; • Adult storm water education presentations include instruction on

controlling soil erosion; • The “After the Storm” brochure; • General Construction Activities brochure. • In Development • New Landscape Management brochure

G.2.5. Metals associated with automotive sources The primary metallic pollutants within the region are copper from brake pad

wear and lead from lost wheel weights. The Permittees are currently coordinating through CASQA (described in Section I.1.5) to educate and promote statewide and national change to these problems that are caused by the societal use of a currently accepted technology.

In addition, the District has developed other outreach materials to focus on other

pollutants and pollutant causing activities/businesses commonly associated with urban runoff. These additional outreach materials are described in subsections that follow. Section G.7 specifically describes how outreach methods combine to focus on specific pollutants that may exist within the watershed.



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G.3. 24-HOUR WATERSHED-WIDE OUTREACH PORTALS

The Permittees maintain three 24-hour watershed wide portals to receive and distribute information regarding the Only Rain Down the Storm Drain program. These portals include a website, a 1-800 number, an e-mail address and links from the County’s main page and other websites to the RCFCD main page for reporting illegal storm drain disposal and obtaining printed materials.

G.3.1. Storm Water Protection Program Website

The District operates a website that provides information on how to report illegal dumping, clogged storm drains and lack of curb markers, as well as provide information opportunities for public participation in program development and general information about Urban Runoff pollution prevention techniques. The website is located at: www.rcflood.org and during the 07/08 Fiscal Year there were 3,387 hits reported.

There is a link on the County’s Main Page advocating reporting illegal storm drain disposal by clicking on the familiar “Only Rain Down the Storm Drain” logo. In an attempt to identify the viewers tracking information to this page, County Information Technology reported that the software had expired and that it was too expensive to replace.

Most of the District’s outreach materials have been scanned into an electronic .pdf format and are available for download. Online Order forms and phone numbers are also available to assist itnernet customers in obtaining brochures posters and promotionals that are not currently available online. The website contains pages specific to the following target audiences:

• General Public/Residents

• Businesses • Developers

• Contractors • Schools and Teachers • Kid’s Page

In addition, the website contains links to:

• Assist viewers in locating their watershed

• An online media library

• Material order forms

• 1-800 Toll Free Line to report storm drain pollution

• On line survey

www.rcflood.org �



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G.3.2. Storm Water Toll Free 1-800 Hotline

On October, 1994, a Toll Free “800” telephone number for reporting suspected Urban Runoff pollution and obtaining pollution prevention information was established. This call line offers easy to understand instructions for connecting to County Environmental Health or Waste Management to obtain grasscycling, composting, or household hazardous waste collection workshop dates and locations. The 24-hour hotline also allows callers to report clogged catch basin inlets, illegal dumping and other illicit discharge violations. Finally, the hotline allows people to order public education materials and/or request storm water presentations for schools or community groups. The Toll Free Hotline number is widely publicized in all public education outreach materials, County telephone directories, and in other appropriate venues and locations.

The 1-800 line transfers callers to appropriate Permittee departments based on caller selections. Callers requesting information on pollution collection activities are transferred to either County Environmental Health or Waste Management depending on their specific selection. Callers reporting illicit discharges are directed to County Code Enforcement, who accepts the calls and then re-directs them to appropriate Permittee Code Enforcement Departments. Calls for public education materials or presentations are routed to the District’s front desk, and then to the District’s Public Education Staff. The specific text to the hotline is included in this report.

The provider of the Toll Free Hotline, Riverside County Information Technology, tracks the number of incoming calls. The number of Toll Free calls tracked from June, 07 through May, 08 were 1,317. The number of residential inquiries originating from the Santa Margarita Region were 69. County Communications promises to continue improving and working on its tracking program.

Exhibit A on the next page shows the script implemented for the 1-800

hotline.



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Exhibit A

ONLY RAIN DOWN THE STORM DRAIN POLLUTION PREVENTION PROGRAM

TOLL FREE 800 LINE DIALOGUE

Thank you for calling the Only Rain Down the Storm Drain Pollution Prevention Program. To better serve the needs of our County communities, please listen carefully to the following options:

If this is an emergency, or you wish to report a significant release or threatened releases of hazardous material into the storm drain or elsewhere in the environment, please hang up and immediately Dial 911.

For water service connection, disconnection, or any other water utility information, call your local water service provider. • To report illegal dumping at residential, commercial, industrial or construction sites, please call County

Code Enforcement at 951.791-3601, or Press #1 to be directly connected.

• For information regarding Household Hazardous Waste Collection Events, please Press #2.

• To report clogged storm drains, faded or missing storm drain markers, Press #3 (District lobby line)

• For Storm Water Pollution Prevention information and outreach materials, Press #3 (District main line)

(Drop Off Dialogue)

Thank you for your interest in obtaining information on storm drain pollution protection. Basic, construction, industrial, commercial and children’s storm water protection outreach packets are available. For a quick response to your request, please slowly and clearly leave your name, address, city and zip code. Also state the type and quantity of the materials you are interested in receiving. Should you need additional assistance, provide your area code and phone number and someone will contact you as soon as possible. • To inquire about our FREE storm water classroom presentations, workshops, environmental youth group

activities and other outreach programs, please press #4.

(Drop Off Dialogue)

The Only Rain Down the Storm Drain public education program offers classroom presentations, workshops, youth group activities, special event opportunities and other programs. For inquiries for the Temecula or Murrieta area, please press #1 (Rings Mission Resource Conservation District 1-760-728-1332)

For inquiries in all other Riverside County areas, Press #2 (Drops to Riverside Resource Conservation District at 951 683-7691) • For grasscycling and composting information or workshops, please Press #5 (Drops to 951 486-3200)

District). • For additional assistance regarding our storm drain pollution prevention program during

regular business office hours, Monday through Thursday from 7:30 am to 5:30 pm and on Friday from 7:30 am to 4:30 pm press #6.



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G.3.3. E-mail

The Permittees also maintain an e-mail address that can be used to report illicit discharges or request storm water related public information. The email address is: [email protected]

In most cases, public information request e-mails received at this address are responded to within 2 business days. During Fiscal Year 07/08 the number of e-mails received at the FCNPDES portal was 331 e-mails.

G.4. COORDINATION WITH OTHER STAKEHOLDERS

The Only Rain Down the Storm Drain Program has used collaborates extensively to leverage available resources. Partnerships have been established with local environmental groups, business organizations, cities, public and private entities. These partnerships help maximize the use of existing distribution outlets, events, programs and materials. Impressions, attendance, and other measures of effectiveness relative to these programs are included in the Measurable Goals portion of this Watershed Annual Report.

To facilitate statewide awareness of storm water public education, educate local and state decision makers, and assist in the development of more effective public education outreach programs, the District participates in the following public education committees:

• Public Information Public Participation Committee (PIPP) – A subcommittee of the California Storm water Quality Association, and

• Western Regional Pollution Prevention Network (WRPPN) To leverage education outreach resources and coordinate public education activities

with other environmental programs, the Permittees closely coordinate and/or have existing partnerships with the following entities/organizations:

• Household Hazardous Waste Information Exchange (HHWIE) copy included; • Mission Resource Conservation District (MRCD); • Partnership to provide student education outreach in the Santa Ana and Santa

Margarita Watersheds • Partnership to provide adult education outreach activities in the Santa Ana and

Santa Margarita Watersheds • Partnership to provide support services for public education outreach activities at

community events • California Regional Environmental Education Community Network (CREEC); • Water Education and Conservation Council (WEAC) • Public Affairs Network (PAN) • Riverside County Youth Partnership for Safe Communities • Santa Margarita River Watershed Management Project, and • Western Riverside Council of Governments

mailto:[email protected]�



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In addition, the Only Rain Down the Storm Drain program also coordinates with the following City/County departments to distribute appropriate storm water education outreach materials:

• City/County/District Front Counters

• County Assessor and Recorder

• County Waste Management

• County Environmental Health Department

• Household Hazardous Waste

• County Agriculture Department

• County Code Enforcement

• County Animal Control

• County Economic Development Agency

• County Fleet Services • County Housing • County Human Resources • County & City Library Systems • County Safety • County Parks • Transportation and Land Management • County Business License • City of Temecula Library • City of Murrieta Library

In general, brochures and promotional items are provided to make the storm water pollution prevention materials visible and accessible to the public at all times in lobbies, training sessions, through customer interactions and new employee orientations.

Finally, the Only Drain Down the Storm Drain program also coordinates with the following state and/or local government or business entities to distribute public education information:

• Western Riverside Council of Governments

• South Coast Air Quality Management District

• Santa Rosa Plateau • State Bureau of

Reclamation • Metropolitan Water

District • Lake Elsinore/San Jacinto

Watershed Authority

• Rancho California Water District • Valley Greeters • Department of Water Resources

Southern District • Western Municipal Water District • City of Riverside Public Utilities • Eastern Municipal Water District • Water Education Center (WEC) • Habitat for Humanity • SAWPA



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G.5. OUTREACH TOOLS TO CHANGE PUBLIC BEHAVIOR

The Only Rain Down the Storm Drain Program conducts a wide range of outreach activities to residents, students, community groups, new home owners, public employees, businesses, and homeowner associations; informing them of how their “everyday activities” may contribute to the pollution of Receiving Waters, and encouraging them to adopt alternatives that will lessen or eliminate pollution-causing behaviors. Program efforts include providing information on pollution prevention techniques and informing residents about the proper disposal of household hazardous wastes, used motor oil, pesticides, pet waste and litter. Public education materials and media emphasizes that all citizens have a role in reducing and preventing the polluting of Receiving Waters. The goal is to present a clear and consistent message that explains the simple connections between people’s everyday activities and their impacts upon Receiving Water quality.

As the public education and outreach program continues to be implemented and enhanced, the Permittees hope to broaden public awareness of Urban Runoff quality problems, promote proper disposal of household hazardous waste and motor oil, encourage illegal discharge reporting, foster good stewardship of Receiving Waters, and take personal responsibility for their actions in preventing pollution.

While public education outreach at events indicates that most people are willing to act in an environmentally responsible manner when given simple ways to change their behavior to avoid polluting our water bodies; most are unaware of the sources of pollution from everyday urban land use. The “Only Rain Down the Storm Drain” pollution prevention program using various media forms of media, educates the County’s population about modified behaviors to prevent storm water pollution by focusing on residents, general public, students, and home gardeners.

G.5.1. Direct Outreach methods

The Only Rain Down the Storm Drain program interfaces directly with the public via program staff, or through contracts and partnerships at community events, home improvement stores, school education programs, adult education programs and/or by providing classroom based training. Specific outreach activities, segregated by target audiences, are described below.

G.5.1.a) General Community Outreach

The Only Rain Down the Storm Drain program participates in various community events to ensure that our message is delivered to the largest possible municipal audience. These community events, also provide an opportunity to survey attendees for and assess their public knowledge of storm water pollution prevention.

In addition, the Only Rain Down the Storm Drain program has partnered with County Waste Management to ensure that a minimum number



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of Household Hazardous Waste and Antifreeze, Batteries, Oil and Paint Collection Centers and/or Events are held within each of Riverside County’s principal watersheds (Santa Margarita, Santa Ana, and Whitewater). These events provide free disposal sites for common pollutants that can impair Receiving Waters.

The program’s urban runoff materials and promotionals are also distributed through Community Clean up partnerships with Riverside County Code Enforcement Administration, whose undertaking is to achieve voluntary compliance in all phases of community revitalization. Staff works closely with the Community Improvement Specialists, ensuring that residential storm water pollution prevention material packets are on hand for distribution on inspection visits, complaint investigations and at neighborhood or community presentations.

Spill or disposal complaints received either through the Toll Free 800 Line or by electronic mail in the Santa Margarita area were sixty-nine (69).

When a complaint warranting an investigation is recieved, the information is entered into a database and then followed up with an NPDES staffinspection. Following the investigation, the inspector then canvasses the area with storm drain pollution prevention brochures, household hazardous waste collection schedule, door hangers and pens.

Finally, the Permittees participated in the annual Santa Margarita Watershed Cleanup Day, with City, County and District staff participating to remove trash and debris from the area watercourses. Following the cleanup activities, the Only Rain Down the Storm Drain Program either conducted outreach or provided informationals and promotionals to the volunteers at the post-event barbecue.

G.5.1.b) School Outreach

Elementary (K-6)

The Mission Resource Conservation District (MRCD) continues to provide a variety of K-6 education programs for the Only Rain Down the Storm Drain Program. The K-6 education program includes materials such as the Water Pollution Prevention Patrol workbook, the Fancy Fin hands-on classroom presentation and accompanying coloring book, various word match and crossword activity sheets and videos. A second story line featuring Fancy Fin and her friend Phinnious J. Green (a Pacific Tree Frog) educate students about point and non-point pollution and their effects on the environment and other creatures in the watershed. School materials are offered to all public and private schools in the Murrieta, Temecula and Wildomar areas, as well as to youth groups such as the Boy and Girl Scouts, Boys and Girls Clubs and Community Recreation Facilities.



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Secondary Schools

A video entitled “How to Conduct an Environmentally Friendly Car Wash and Make Money Too” was developed for the “Car Wash Challenge” program. An accompanying flyer is also used which informs students/groups of the potential storm water problems generated from car wash runoff, and provides practical BMPs to minimize or eliminate contaminated runoff. The preparation and planning for a Car Wash Challenge presents too many challenges and therefore retail sales are typically more attractive option for secondary school fundraising.

Nevertheless, church groups, scout troops and other organizations do conduct car wash fundraisers. Thus, the scope of the Car Wash Challenge program has been expanded to include these additional fundraising organizations.

G.5.1.c) Adult Outreach

Valley Greeters is a “Meet and Greet” organization that takes various local business coupons, product samples and general vicinity information to new residents to the Temecula and Murrieta areas. Valley Greeters goes door to door welcoming new residents with local business coupons and a greeting packet containing information on urban runoff problems/solutions and accompanying promotionals. The packet includes residential specific information (After the Storm; What’s the Scoop; and HHW Schedule). All of the Only Rain Down the Storm Drain materials are imprinted with the 800 Toll Free # to call to report illegal disposal or to obtain additional information. The young children to the area receive a Fancy Finn coloring book and box of crayons.

Due to the construction recession, Valley Greeters recently closed its doors, but should the economic climate improve, it may resume business.

Adult presentations are given through Community Outreach efforts by County Community Code Enforcement Officers. The Community Officers are provided materials about storm water impacts that could occur from improper application of paint, pesticides or fertilizers to share with their established community partnerships.

The Only Rain Down the Storm Drain program contracts with Mission Resource Conservation District and Riverside/Corona Resource Conservation District to provide urban runoff educational presentations to community groups who call and request such services.

The program’s “Home Garden Care Guide” – provided the inspiration for the development of a series of “Home Garden Workshops”. The Riverside-Corona ResourcesConservation District (RCRCD) has developed a home garden workshop that encourages the use of alternatives to chemical fertilizers and pesticides in the garden through techniques such as



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companion planting, incorporating plans that attract beneficial insects, composting, and mulching. These workshops are put on at various community events and at the request of local nurseries, home owners associations, or other entities. Since requests for Homeowner Garden Workshops have been minimal, considerations are being made to provide the presentations at the major home improvement stores, large venues such as, fairs, home and garden conventions, and special events.

Steve Groner Associates has been retained to prepare and present workshops at major home improvement stores (HIS) throughout Riverside County. These workshops include a handout that educates the store’s employees about storm water impacts that could occur from improper application of paint, pesticides or fertilizers. Attendees at the workshop also receive Only Rain Down the Storm Drain information and promotionals to help re-enforce storm water protection message. The employees are then able to share with customers the proper use and disposal of products that are potential storm drain pollutants. Point of purchase displays, tearsheets and counter displays have been installed at strategic locations to educate the public directly.

G.5.2. Brochures

G.5.2.a) Residential Outreach Materials:

After the Storm; Household Hazardous Waste Collection Schedule, Outdoor Activities; Swimming Pool, Jacuzzi and Fountain Maintenance; and What’s the Scoop (Dogs, Cats and Equestrian Animal Waste).

G.5.2.b) Other Outreach Materials

In addition to the brochures mentioned above, the program utilizes other effective outreach materials such as, magnets, billboard ads, newspaper supplements, trade programs, flyers, door knob hangers, calendars, promotional items, workbooks, curriculum, shop rags, shelf talkers, tear sheets, posters and print ads to foster interest in the program.

A door hanger is also being utilized to help address problem discharges that are commonly observed in residential settings. The door hanger notifies the recipient that a problem discharge was observed and asks help from recipients to prevent problem discharge by following recommended pollution prevention activities. The door hanger is provided to all cities and is used by various County departments and the NPDES staff, when conducting field or site activities/inspections.

G.5.3. Mailing Inserts

“The Only Rain Down the Storm Drain” Pollution Prevention Program encourages advertising the County’s Household Hazardous Waste Collection



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events via the use of mail inserts. The inserts are included in various utility bills and special notices.

G.5.4. Media Outreach

The Only Rain Down the Storm Drain program continues to utilize various mass media to reach the public and promote the storm water program. Special newspaper inserts, fliers, and advertisements help increase public awareness of storm water pollution and environmental protection.

• A colorful billboard graphic with a simple storm drain message was designed and posted as close to the Santa Margarita Watershed area as possible. Billboard availability in the Santa Margarita region is limited due to the long term billboard advertising contracts secured by the many area casino properties.

• A relatively new addition to the Public Outreach Program is the hauling trailer, with surrounding graphics. The graphic is a brightly colored text and pictorial clearing stating the “Only Rain Down the Storm Drain” message. This and functions as a moving billboard as it carries materials to special events and large venues throughout Riverside County.

• The E-Z up shelter is imprinted with the Only Rain Down the Storm Drain message.

G.5.5. Cooperative Used Oil Program

The Western Riverside Council of Governments (WRCOG) is responsible for administering the Used Oil Block Cycle Grant for ten cities within WRCOG’s boundaries. These cities include: Banning, Beaumont, Canyon Lake, Lake Elsinore, Murrieta, Norco, Perris, Riverside, San Jacinto and Temecula. The target audience is the Do It Yourselfers (DIYers).

One of WRCOG’s goals is to make it convenient for DIYers to recycle their used oil and to make it easy for them to find a Certified Center accepting used oil. In order for these centers to be certified, they need to apply for certification with the California Integrated Waste Management Board (CIWMB). WRCOG contacts the Non-Certified Centers in the jurisdictions to explain the program and hopefully interest them in becoming certified, the potential for decreasing the amount of illegally dumped motor oil increases with the addition of new Certified Centers within driving distance of the DIYer.

WRCOG also provides used oil containers on a need basis to the Certified Centers for distribution among DIYers at no cost, ensuring that the used oil a customer brings in is in a secure container avoiding spilling and a hazardous situation. During this fiscal year, 144 motor oil drain containers were distributed and 148,606 gallons of motor oil collected.

WRCOG also conducts site visits at all certified centers in jurisdictions to ensure center compliance to state and local mandates. This one on one interaction



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provides the attention needed to answer questions the centers have. Materials are periodically provided to the centers such as: brochures, magnets, and state regulatory information. Used oil filters collected during this period, 5,990.

WRCOG’s program also includes public education. This includes hosting booths at large venue events, conducting surveys to see how informed the local community is regarding used oil recycling, distributing brochures in both English and Spanish with information regarding used oil drop-off locations, curbside programs and other local recycling programs. The program also maintains an English and Spanish 800 hotline that can be used to get answers to any recycling question a resident may have regarding, “where the nearest Certified Center is located?” and “where can I find a used oil container?”. The phone number is printed on all distributed materials including the oil containers. As mentioned, WRCOG provides brochures into Spanish, as Riverside County has a large Spanish-speaking population that needs to be outreached. By educating this group with the right information concerning used oil recycling, WRCOG hopes an increase in used oil recycling will occur throughout our jurisdictions.

WRCOG provides equal services to all jurisdictions regardless of their grant contribution. The goal is the same with all the jurisdictions, an increase in used oil recycling. WRCOG offers these services to make it more convenient for the DIYers to recycle and result in the increase of recycled used oil.

G.5.6. Western Riverside County Clean Cities Program

WRCOG also participates in large venue events to promote the use of alternative vehicle fuels. Car Care for Clean Air whose objective is to increase public awareness regarding the benefits of proper vehicle maintenance and repair. These events give staff an opportunity to assess how informed the local community is regarding recycling and also allows us to distribute brochures and informational flyers that will assist people in finding the nearest recycling center.

In addition, the County has partnered with WRCOG at these outreach efforts with either materials or a staff member.

G.6. OUTREACH TOOLS TO A BUSINESS SPECIFIC AUDIENCE

The Only Rain Down the Storm Drain program conducts a wide range of outreach activities to businesses; informing them of how their “everyday activities” may contribute to the pollution of Receiving Waters, and encouraging them to adopt alternatives that will lessen or eliminate polluting-causing activities. Program efforts include providing information on pollution prevention techniques and informing businesses about the proper disposal of wastes. Public education materials and media emphasize the theme that all businesses have a role to play in reducing and preventing the polluting of Receiving Waters. The goal is to present a clear and consistent message that explains the simple connections between a business’ everyday activities and their impacts upon Receiving Water quality.



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Originally, the business outreach program mainly consisted of the development and distribution of formal BMP guidance and to business associations thorough the Business Press, a trade publication. The program has now expanded to include direct outreach to businesses through Riverside County’s Business Licensing Program. Discussion of the current Business Specific Outreach tools implemented by the Permittees is discussed below.

G.6.1. Direct Business Outreach Activities

Through the Compliance Assistance Program (CAP), a partnership with County Environmental Health, restaurants and businesses that handle hazardous wastes are inspected for potential storm water impacts from their activities. Each business is provided with educational information specific to their typical business activities.

Within the 07/08 Fiscal Year, the Board of Supervisors passed legislation to require all businesses in Riverside County to obtain a business license. Billing inserts were developed for the County’s Transportation and Land Management’s, Business License Division and are included in all license renewal notices. New businesses receive their storm water education that is affixed to their application.

The first year of the business license program distributed 979 storm water pollution prevention informationals. The 07/08 Year resulted in 7,503 urban runoff awareness inserts were issued.

Steve Groner Associates has been retained to prepare and present workshops at major home improvement stores throughout Riverside County. The workshops include a handout educating store employees about storm water impacts that could occur from improper application of paint, pesticides or fertilizers. Attendees at the workshop also receive Only Rain Down the Storm Drain information and promotionals to help re-enforce the urban runoff message. Employees are then able to share with customers the proper use and disposal of products that can contaminate receiving waters. Point of purchase displays, tearsheets and counter displays have been installed at planned locations to provide a brief education to the public directly. SGA’s full report can be found at the end of this section.



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G.6.2. Brochures

G.6.2.a) Commercial:

After the Storm; Food Facilities; Outdoor Cleaning Activities and Non-Point Source Discharges; Automotive Maintenance & Car Care and Storm Water Pollution and the Solutions. Note: (Future program material revisions include the Outdoor Activity brochure to include broader examples of urban pollution causing activities such as, power washers and mobile vehicle maintenance operators).

G.6.2.b) Industrial:

After the Storm; Outdoor Cleaning Activities and Non-Point Source Discharges; Storm Water Pollution and the Solutions; and Your Facility May Need a Storm Water Permit (this brochure is also scheduled for an update in the 08/09 Year).

G.6.2.c) Construction:

After the Storm; Storm Water Pollution and the Solutions; Outdoor Cleaning Activities and Non-Point Source Discharges; General Construction & Site Supervision

G.6.3. Posters

Best Management Practices (BMP) posters for automotive, food service establishments (available in Spanish) and construction employees are available. The posters address activities associated with the automotive repair industry, and the food/restaurant industry that may pose a threat to water quality. The well written and illustrated posters list recommended storm water recommend storm water BMPs and are designed to serve as reminders for the employees.

G.6.4. Media Outreach

There were no additional Business Media Outreach chosen because of the opportunity to directly reach Riverside County business owners through the County’s Business Licensing Program. The results of the outreach effort still attract the attention of general types of business activities that threaten water quality and recommend the County Flood Control’s and CASQA website for BMPs that can be implemented to reduce the impact on the environment.



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G.6.5. Supplemental Environmental Projects

In an effort to change the behaviors of large storm drain pollution prevention offenders in the County, Environmental Health established a Supplemental Environmental Project (SEP). Once the violator is found guilty of the charges, stiff monetary penalties are then placed. These monetary revenues are then placed in a SEP account that would later be used to develop new programs or enhance existing ones. The following are samples of such outreach efforts from these funds:

• Conoco Phillips SEP resulted in the development of two posters for Fueling Stations and Service Bay Servicing

• Downs Energy SEP resulted in the development of a billboard ad. To date, there have been no other SEP revenues assigned for this purpose.

G.7. OUTREACH TOOLS SPECIFIC TO POLLUTANTS

The Only Rain Down the Storm Drain program conducts a wide range of outreach activities focusing on reduction of certain pollutants in the Receiving Waters. These outreach activities focus on sources of those pollutants whether it is residential, business, municipal or some other state or federal source. Education materials explain how “everyday activities” of potential sources may contribute to the pollution of Receiving Waters, and encourage the sources to adopt alternative approaches to pollutant management that will lessen or eliminate pollution causing activities. Program efforts include providing information on pollution prevention techniques and informing sources about the proper disposal of pollutants. Public education materials and media emphasize the theme that all citizens/businesses have a role to play in reducing and preventing the polluting of Receiving Waters. The goal is to present a clear and consistent message that explains the simple connections between a business’ everyday activities and their impacts upon Receiving Water quality.

Each subsection that follows identifies how existing outreach materials previously described address specific potential pollutant sources in the watershed.

G.7.1. Use of pesticides, fertilizers, and herbicides.

• The Riverside County Agricultural Commissioner's Pesticide Applicator's License renewal information package includes materials on the proper use of pesticides and offers information on training workshops. The license renewal process requires continuing education of applicants and detailed record keeping of pesticide applications. Municipal employees that are responsible for the application of pesticides are encouraged to obtain and maintain credentials as Certified Applicators and/or licensed Pest Control Advisors.

• The available information on the use of pesticides, fertilizers and herbicides has been expanded to include Home Composting Made Easy booklet;



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Southern California Heritage Gardening Guide (DVD); spray bottles with non-toxic garden and household recipes. In addition, local nurseries assist in the distribution of this material along with information on the County’s FREE Compost Workshops.

• The “Home Garden Workshops” conducted at nurseries and garden shows inform residents on less-toxic alternatives for the garden.

• The "Keep Our Water Clean" film covers proper use of pesticides, fertilizers and herbicides, as well as, excess runoff from sprinklers.

• The ONLY RAIN DOWN THE STORM DRAIN Annual National Pollution Prevention Week insert informs County residents about the problems of storm water pollution and provides clear and simple pollution prevention activities in the garden.

• The ONLY RAIN DOWN THE STORM DRAIN presentations conducted by MRCD discusses the effects of pesticides and fertilizers on local waterways.

• The 2008 Environmental Calendar included a wide array of storm water protection information. It was designed to attract the adult audience by listing best management practices, scheduled special events, household hazardous waste collection sites, used oil collection sites, home garden workshops, citywide clean ups, and each of the watersheds along with geographical information. Steve Groner Associates has been retained to prepare and present employee workshops at major home improvement stores throughout Riverside County. This information is then passed on to the consumer. The workshops include information on BMPs the public should be aware of for pesticide and fertilizer application, use, and storage.

G.7.2. Educate/inform on impacts from littering and improper waste disposal.

• The brochure "Household Hazardous Waste - A Guide For Proper Disposal Of HHW And The Use Of Environmentally Friendly Products" informs residents of the effects of improper disposal of HHW and offers recipes for less toxic alternatives to commonly used household products. This brochure has been tabled and replaced with a spray bottle promotional imprinted with non-hazardous recipes and accompanied with the After the Storm brochure.

• Through classroom activity books, work sheets, coloring books and presentations, children are taught to put trash in its proper place, to never throw hazardous products in the trash, and to dispose of HHW at an HHW collection event.

• All ONLY RAIN DOWN THE STORM DRAIN brochures and the dual picture frame magnet encourage residents to report illegal dumping to the ONLY RAIN DOWN THE STORM DRAIN toll-free phone number. The magnet design will be changed to a more colorful and original design that will be discussed in the 08/09 Fiscal Year Annual Report in more detail.



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• The MRCD adult presentation discuss the various pollutants of concern that contribute to storm water pollution – including trash and debris – residents are reminded to always pick-up waste and dispose of it properly. Requests for adult presentations are few, but groups may be satisfied through outreach events held and attended in the area.

• The door hanger “A Storm Drain Dumping Violation has been found in YOUR neighborhood” informs residents about the effects of improper waste disposal and encourages them to participate in simple, pollution prevention activities.

G.7.3. Educate/inform on impacts from dumping pollutants into storm drainage systems.

• The "The After the Storm” brochures informs residents of the negative environmental impacts caused by pollutants allowed to enter storm drains.

• The "Keep Our Water Clean" DVD and PSAs inform residents about the problem of storm water pollution and describes pollution prevention activities.

• The school program stresses the message of never dumping anything into a storm drain. Both the Santa Margarita Classroom activity book and the "Fancy Fin" presentation specifically address this issue.

• MRCD works with organized volunteer groups for catch basin marking events throughout the Murrieta and Temecula Valleys. The durable, noticeable storm drain marker reminds residents to NEVER POUR ANYTHING DOWN A STORM DRAIN.

• The "Only Rain in the Drain" song, produced by the ONLY RAIN DOWN THE STORM DRAIN program for the elementary school education program, also addresses the improper dumping issue.

• The MRCD adult presentation addresses the issue of improperly dumping pollutants into the storm drain and advises residents that storm drains connect directly – without treatment – to local waterways.

• The “2008 Environmental Calendar” containing various informative editorial reminding users to keep all wastes out of the storm drain system, more specifically, to remember the ONLY RAIN DOWN THE STORM DRAIN slogan.

• The door hanger “A Storm Drain Dumping Violation has been found in YOUR neighborhood” informs residents about the effects of dumping pollutants into the storm drains, encourages them to follow simple pollution prevention activities and curtails illegal dumping behavior.

• Steve Groner Associates has been retained to prepare and present employee workshops at major home improvement stores throughout Riverside County, so that employees can properly communicate this message to their customers. The workshops also discuss that paints or paint-related products should never be disposed of in a storm drain or gutter.



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G.7.4. Educate on impacts from gasoline, fuel oil, and oil and grease.

• The "Automotive Maintenance & Car Care" BMP brochure specifically identifies recommended BMPs that address the problem of gasoline, oil and grease entering into storm drains.

• Nearly all ONLY RAIN DOWN THE STORM DRAIN brochures, utility inserts, advertisements, the school program, and audio and video PSAs provide information on the water quality impacts from improper disposal and spills from gasoline, oil and chemicals in a general context.

• The "Keep Our Water Clean" DVD specifically covers the topic of grease and oil from vehicles.

• The ONLY RAIN DOWN THE STORM DRAIN works cooperatively with the Permittees' motor oil recycling programs to distribute information on the "why" and "how to" of used motor oil disposal. The motor oil recycling programs actively distribute the ONLY RAIN DOWN THE STORM DRAIN materials in conjunction with their outreach efforts since both programs are working toward the same goal of environmental protection through pollution prevention.

• The new and improved "What you should know for . . . Outdoor Cleaning Activities" brochure informs customers that vehicle fluids pose a threat to local waterways and groundwater resources and provides BMPs to keep these pollutants out of the storm drains.

• The 2008 “Environmental Calendar” provided a full page section on recycling motor oil. The calendar included information on the environmental problems spilled motor oil can cause. The State’s 1-800-CLEANUP toll free number is provided to locate the nearest motor oil collection center in Riverside County, the calendar also lists the State’s Clean Up Website at www.1800cleanup.org.

• Environmental Health Household Hazardous Waste Collection Schedule is provided with all of our storm water related materials and promotionals. The schedule covers the times, dates and locations of both temporary and permanent facilities from September through to June.

G.7.5. Educate/inform on impacts from airborne particles.

• The County of Riverside has an active Employee Rideshare Program, which encourages employees to carpool, vanpool, use transit, cycle or walk to work. Also, the County actively supports the use of zero/low emission vehicles. The County's Fleet Services includes a variety of alternative vehicles including CNG, propane, electric and methanol powered vehicles.

• Various County facilities are installing alternative fuel fueling stations to expand the use of alternative energy vehicles. This is a direct result of the County Board Policy to use alternative fuel vehicles as the “first choice” when purchasing or leasing vehicles.

www.1800cleanup.org�



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• The County of Riverside is an active member of the Clean Cities Coalition and provides financial support for various clean air efforts/activities throughout the County.

G.7.6. Educate on the need to keep storm water from contacting potential contaminants.

• The "Storm Water Pollution….What you Should Know” brochures informs residents about keeping storm water from contacting potential contaminants and explains various pollution prevention activities. It also advises residents to keep common storm water pollutants from entering our storm drains.

• The Automotive Maintenance & Car Care, The Food Service Industry, and the General Construction & Site Supervision BMP brochures all advise facility and site operators to properly manage pollutant sources and prevent polluted storm water from entering storm drains. The brochures also inform owner/operators that local ordinances strictly prohibit the discharge of pollutants to the storm drain system or local waterways without a permit.

G.7.7. Educate on the clean-up and proper disposal of pet waste.

• The "What’s the Scoop” and “After the Storm” brochures addresses the need to pick-up animal waste and to dispose of it properly.

• The school activity book and the "Fancy Fin" presentation discuss the proper disposal of pet waste.

• The "Keep Our Water Clean" DVD also addresses the topic of the proper disposal of pet waste and the impacts to our waterways.

• The ONLY RAIN DOWN THE STORM DRAIN adult storm water presentation discusses proper disposal of pet waste and actually includes a DVD showing how bad this problem can be. The slide shows – from a distance – small yellow flags marking pet waste deposits in what is obviously a very popular dog walking area.

• The Pollution Prevention Week is recognized in a flyer type informational and is released every September. Along with other useful BMP’s, the flyer does have an article that specifically addresses pet waste under the article "What's The Scoop . . . Tips For A Healthy Pet And A Healthier Environment".

• The Earth Day flyers released every April, contains an article on the hazards of pet droppings.

• The “2008 Environmental Calendar” reminds us to always “pick up animal waste”. The accompanying message informs residents of the effects of pet waste on local waterways.

• The District does not allow the disposal of pet waste or other trash within its facilities. Signage has been installed at access gates to discourage illegal dumping and encourage reporting thereof. At the start of the program, the District purchased “Dogipots,” (containers that hold pet waste bags), and



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had them installed in County Parks. Upkeep and additional purchases of Dogipots are the responsibility of each County Park staff. The District has also purchased pet leash tags with the storm water hotline number repeating the “Only Rain Down the Storm Drain” message.

G.7.8. Develop programs for landowners on erosion and sediment control practices.

• The "After the Storm” brochure and the school program addresses the topic of controlling soil erosion.

• The "After the Storm” brochure identifies erosion and sediment loads as a storm water pollutant.

• The ONLY RAIN DOWN THE STORM DRAIN continues to work cooperatively with both MRCD and RCRCD to offer various workshops on the topic and has conducted additional workshops for the needs of the storm water program. These workshops have been offered to both Permittee staff and the general public.

• The ONLY RAIN DOWN THE STORM DRAIN storm water presentation was modified to specifically address soil erosion as it relates to the Santa Margarita Watershed and what homeowners and businesses can do to minimize soil erosion.

G.7.9. Cover contaminants and prevent runoff through polluted areas.

• The BMP brochures for the outdoor, restaurant, automotive and construction industry all include specific BMPs to cover outside work areas; keep dumpster lids closed; prevent run-off at work and material storage areas; cover exposed stockpiles; avoid wash down of paved surfaces that drain to storm drains; and many other BMPs that help prevent pollutants from entering the storm drains.

• The industrial/commercial training workshop included specific segments on covering outside materials to prevent contaminated runoff. The target group for this workshop is staff that is responsible for conducting NPDES Urban Runoff inspections of industrial/commercial facilities.

G.7.10. Educate municipalities/agencies on the need for vehicle inspections.

• As part of the municipal employee-training program, various departments have been instructed to inform employees about the need for vehicle inspections and have been provided with a complete training package to help in this area. Included in the training information are brochures, posters and vehicle air fresheners that Fleet Services personnel have distributed at their garage/work sites.

• Departments and agencies are also encouraged to use alternative fuel vehicles that not only help reduce vehicle emissions but also, in some cases (e.g., electric vehicles), eliminate the use of motor oil and antifreeze. The County



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highly encourages its Departments to convert to these types of vehicles, whenever possible.

• The municipal employee training workshops are conducted by AEI-CASC and cover such topics as inspecting vehicles and equipment for fluid leakages.

G.8. PUBLIC EDUCATION MATERIAL

Examples of various the Public Education material the permittees distribute is included in Appendix B of this report.


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H. A DESCRIPTION OF ALL AREA-WIDE AND WATERSHED-BASED ACTIVITIES CONDUCTED DURING THE REPORTING PERIOD.

H.1. INTRODUCTION

This section provides a summary of area-wide and watershed-based activities that were conducted during the reporting period, but not specifically described elsewhere in this report. Due to the small percentage of urbanization and small population within the SMR, the Permittees leverage resources by implementing several regional programs which makes these programs both cost effective and protective of water quality. Many of these programs are conducted through the coordination efforts described in Section C of this report.

H.2. PROGRAM MANAGEMENT ACTIVITIES

The Permittees meet regularly to discuss the implementation of the MS4 compliance programs, to disseminate information regarding the current status of the various watershed-wide activities, and to discuss regional, state, and national issues related to stormwater quality. These discussions occur through various formal and informal means including the following established meetings:

H.2.1. Management Steering Committee (MSC) Meetings

The Permittees established the MSC to address Urban Runoff management policies for the Santa Ana Region (SAR) and SMR and to review and approve revisions to the DAMP and the SAR and SMR Implementation Agreements. In addition, the MSC facilitates coordination with related water quality management programs and monitoring and establishes positions relative to legislative and regulatory initiatives. The MSC consists of city managers or equivalent representatives from each of the Co-Permittees and an executive-level representative from the County. The General Manager-Chief Engineer of the District participates on the MSC as Chair. The District provides staff support to the MSC. The MSC meets quarterly or as determined by the Chair. MSC meeting agendas and minutes are included in Appendix A.

H.2.2. Summary of Technical Advisory Committee (TAC) Meetings

A TAC has been established consisting of representatives formally appointed by the city manager or equivalent of each Permittee. The purpose of the TAC is to coordinate the implementation of the DAMP and overall MS4 Permit compliance program. The TAC members also provide technical assistance and support to facilitate coordination with related water quality management programs and monitoring and to respond to legislative and regulatory initiatives. The District chairs and provides staff support to the TAC. TAC meeting agendas and minutes are included in Appendix A.

H. A DESCRIPTION OF ALL AREA-WIDE AND WATERSHED-BASED ACTIVITIES (cont’d).


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H.2.3. Other Program Management Activities

In addition to the above meetings to coordinate the ongoing development of the compliance programs, the District attended a CASQA Program Effectiveness Assessment training on May 27, 2008 on behalf of the Permittees. This training is a result of an effort by CASQA to establish a more uniform way to assess the effectiveness of compliance programs, where direct links to water quality benefits cannot be easily established. The permittees will consider CASQA’s recommended approach to effectiveness assessment as part of any program changes that are recommended in the ROWD.

H.3. WATERSHED PLANNING ACTIVITIES

The permittees have been active are active in pursuing watershed-based planning efforts including the following studies.

H.3.1. Integrated Regional Watershed Management Plan (IRWMP)

An IRWMP has been developed for the Upper Santa Margarita Watershed through the coordinated efforts of agencies described in Section C.7 of this report.

The IRWMP established nine (9) planning objectives:

• Develop a more reliable and diverse portfolio of water supplies; • Promote economic, social and environmental sustainability; • Improve water quality; • Restore, enhance and maintain habitats and open spaces; • Promote sustainable floodplain management; • Promote appropriate recreational opportunities; • Promote appropriate land use planning; • Increase stakeholder involvement and stewardship; and • Maximize implementation of water resources projects.

These planning objectives were then used to evaluate various projects for inclusion for funding. Projects were then selected that support various listed planning objectives.

Status of IRWMP The IRWMP was finalized on July 31, 2007 and is currently being

implemented. Several meetings were held over the course of this reporting period to work with DWR to integrate the San Diego, Orange County and Upper Santa Margarita Watershed IRWM plans. Coordination efforts are ongoing.



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H.3.2. Santa Margarita Watershed Study (SMR Study)

The SMR Study, also known as the ‘Santa Margarita Watershed Water Supply Augmentation, Water Quality Protection, and Environmental Enhancement Project’ is a project coordinated through the Santa Margarita River Executive Management Team (SMREMT, Section C.2).

One of the main products that will result from the SMR study will be the creation of a watershed model that can be used to facilitate

• Coordinated Land Use Planning, • TMDL Development, • BMP Implementation, • Review of Basin Plan Standards. • Development of a more reliable and diverse portfolio of water supplies, and • Increase stakeholder involvement and stewardship.

The status of the SMR Study is included in Section J.1.1.b) of this report.

H.3.3. Special Area Management Plan (SAMP)

The Corps of Engineers, in conjunction with the Permitees, is developing a Special Area Management Plan (SAMP) for both the San Jacinto and Upper Santa Margarita Watersheds. This comprehensive watershed based planning effort will identify, prioritize and protect the highest priority Waters of the U.S., while considering the broader needs of growth and transportation improvements. It will be used to assist Federal, State and local agencies with their regulatory permit decision making processes to protect, restore and enhance aquatic resources, while accommodating various types of development activities and infrastructure projects. The Upper Santa Margarita and San Jacinto watersheds include such resources as woodlands, wetlands, freshwater marshes, vernal pools, streams, lakes and rivers that will be evaluated and protected under the project. The final product of the SAMP will be the establishment of an abbreviated or expedited regulatory permitting process by the Corps under Section 404 of the Clean Water Act. Additionally, the California Department of Fish and Game is preparing a Master Streambed Alteration Agreement in conjunction with the SAMP to provide an expedited permitting process under the State’s Section 1600 of the Fish and Game Code.

The $4.5 million in appropriations received since FY 2001 has allowed the Corps to complete a ‘Landscape Level Aquatic Resource Delineation’ and ‘Functional Assessment’ to determine the value of waters and wetlands within these watersheds.

The status of the SAMP effort is included in Section J.1.1.b) of this report.



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H.3.4. Western Riverside County Multiple Species Habitat Conservation Plan (MSHCP)

The MSHCP is a joint effort of the Santa Margarita Region Permittees, and others stakeholders, to develop a comprehensive land use plan to ultimately conserve the environmental resources and habitat of approximately half of the Santa Margarita Region. Much of the remaining non-urbanized lands will ultimately be incorporated into the MSHCP reserves which requires conservation of 500,000 acres within the County, a large portion of which are in the SMR (at least 150,000 acres in total, or approximately 1/2 of the SMR).

A summary of the status of this effort is described in Section J.1.1.a) The annual report for the MSHCP is included in Appendix D.

H.4. DEVELOPMENT PLANNING ACTIVITIES

The Permittees are supporting and developing a number of methodologies to advance their capabilities to avert stormwater pollution through creation and implementation of various development planning practices. The findings of these studies will provide the basis for future amendments to the Watershed and Individual SWMPs.

H.4.1. Hydromodification Study

The permittees have implemented numeric criteria to control runoff from new developments and are participating in a regional hydromodification study to increase understanding of hydromodification problems and provide a basis for developing revised criteria if needed.

These activities are described in the Special Studies section of the Monitoring Annual Report (Appendix G, Section G-7.1).

H.4.2. Low Impact Development (LID) Study

The permittees are participating in a study coordinated by the Southern California Monitoring Coalition (SMC, Section C.5) to develop a LID BMP design manual.

This study is described in the Special Studies section of the Monitoring Annual Report (Appendix G, Section G-7.1).

H.4.3. Low Impact Development Testing and Demonstration Facility

In the interest of fostering an increased knowledge and understanding of the implementation, effectiveness and maintenance of various types of LID BMP’s, the District will be reconstructing much of the grounds surrounding the District’s headquarters to incorporate a Low Impact Development Testing and Demonstration Facility. This project and its benefits are further described in the Monitoring Annual Report (Appendix G, Section G-7.1).



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H.4.4. LID BMP Design Manual

The District is currently coordinating with the SMC LID BMP grant project referenced in Section H.4.2 to develop a LID Supplement for the current BMP Design Manual contained in the WQMP. This project and its benefits are further described in the Monitoring Annual Report (Appendix G, Section G-7.1).

H.5. MUNICIPAL ACTIVITIES

Under the prior SMR Permit, the Permittees developed a Municipal Facilities Strategy to identify BMPs for various activities that are typically conducted at municipal facilities. The municipal facilities of concern identified by the Permittees included maintenance yards, vehicle and equipment maintenance areas, waste transfer stations, corporation and storage yards, and parks and recreational facilities. In addition, the Permittees identified BMPs for street sweeping, catch basin cleaning, landscape and swimming pool maintenance activities, MS4 maintenance activities, and the application of pesticides. The Municipal facilities strategy was incorporated into Chapter 5 of the DAMP as part of the permit update process. The following table updates the Public Agency Facilities Matrix contained within the DAMP.

H.5.1. Updated Public Agencies Facilities Matrix

Table H-3 lists the types and numbers of municipal facilities operated by the Permittees.

Table H-3. Public Agency Facilities Matrix

Permittee

Corporate Yards

Parks & Recreatio

n Facilities

Ware-house

s

Fire Station

s

Police Station

s

Hazardous

Materials Storage

Animal Shelter

s

Swimming Pools

Water Treatment Facilities

District (a) -- -- -- -- -- -- -- -- -- County 3 3 -- 11 -- 1 -- -- -- Murrieta 1 47 (d) -- 4 1 -- -- 1 -- Temecula 1 36 -- 4 (b) 2 (c) -- -- 2 --

(a) The District has no municipal facilities, other than MS4, in the Santa Margarita Region. (b) Although within city limits, two of these stations are operated by the City of Temecula, and two are

operated by Riverside County Fire Department. (c) Although within city limits, these stations are operated by the Riverside County Sheriff’s Department. (d) There are forty-four (44) parks and three (3) recreational facilities within City of Murrieta limits.



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H.5.2. Updated Drainage Maps

An updated MS4 map is included in Appendix F of this report and Appendix D of the DAMP. A GIS database is also maintained by the District which identifies all receiving waters, all CWA section 303(d) impaired receiving waters, existing and planned land uses, MS4s, major highways, and jurisdictional boundaries. The map incuded in this year’s report has been enhanced to better incorporate presentation of the entire drainage system including natural or unmaintained drainages, thus allowing viewers to trace watercourses from their point of initiation all the way to receiving waters. Several other modifications have also been incorporated to improve utility, as requested by RWQCB staff at the September 8, 2008 meeting. Work to improve the maps is ongoing.

H.5.3. Integrated Pesticide Management

The Permittees encourage the use of integrated pesticide management measures and are actively participating in a variety of efforts to more effectively control pesticide useage to protect receiving waters. These efforts are summarized below and many are further described in an attachment to the Monitoring Annual Report. (Included in Appendix G of this report).

• Participation in CASQA’s Pesticide SubCommittee • Working with the guidance published by Eco-Wise to develop standard

language to include IPM in municipal pest management contracts. • Development of Educational Materials that include messages about the

proper use of pesticides and encouraging IPM. • Coordinating with Department of Pesticide Regulation (DPR) to include the

Santa Margarita Watershed in an upcoming Pyrethroid Pesticide evaluation. • Provide input and comments to DPR regarding proposed Pesticide Working

Group Studies. • Peer review of the ‘2008 Summary of Pesticide Use Report’ prepared by the UP3

project. • Presented on urban pesticide issues at the September 2008 Western Regional

Urban Pest Ant Workgrouip at UC Riverside. • Coordinating meetings with the U.C. Extension and the Riverside County

Agricultural Commission to help coordinate activities related to pesticide management.



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H.6. INDUSTRIAL / COMMERCIAL ACTIVITIES

The industrial and commercial program includes the implementation of the Compliance Assistance Program (CAP), which makes use of existing County Department of Environmental Health site inspections. As the responsible Certified Unified Program Agency (CUPA) in Riverside County, the County Department of Environmental Health is responsible for regularly inspecting all sites within the County that handle hazardous waste. The County Department of Environmental Health also inspects all food service restaurants within the SMR at least annually.

Revisions to the inspection program requirements contained within the Third-term SMR Permit expanded the scope of the overall commercial/industrial inspection program beyond the ability of the CAP to address. Each municipal Permittee now implements a supplemental inspection program for facilities not covered by the CAP. In addition, the Third-term SMR Permit required inventories/databases of facilities, prioritization of industrial and commercial sources relative to the potential to impact water quality, and specified inspection frequencies based upon facility priority.

The revised industrial and commercial sources program continues to have both regional and local jurisdiction components. Although the overall industrial/commercial inspection program has grown beyond the CAP, the CAP still addresses most of the facilities identified in the Third-term SMR Permit. With its low overhead cost, it remains a cost effective approach to mitigating the impacts of industrial and commercial facilities on the MS4 and Receiving Waters.

H.6.1. CAP Summary Report

Under the CAP, County Department of Environmental Health inspectors added a stormwater compliance survey to their regular inspection process. Completed surveys are forwarded to the appropriate Permittees for their records, review and further action, if necessary. The CAP industrial and commercial program has been an effective element of the DAMP. Individual inspection results are contained in each of the Permittee’s Annual Reports. Appendix C contains a report of the facilities inspected under the CAP program.



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H.7. ILLICIT CONNECTION / ILLICIT DISCHARGE (IC/ID) ACTIVITIES

Each permittee implements their own IC/ID monitoring program. In addition to and complementing these programs, the following watershed based activities are conducted.

H.7.1. Hazmat Response Teams

The HazMat Emergency Response Team is a partnership program with combined efforts from the Riverside County Fire Department and the Hazardous Material Branch of Environmental Health. The HazMat Response Team is staffed daily by firefighters/HazMat specialists at two separate locations. Hazmat 34 is stationed at the Winchester Fire Station and Hazmat 81 is stationed at the Palm Desert Fire Station. The Hazmat Team oversees the NPDES program for the County Fire Department’s fire stations and facilities and provides training to the employees of the Fire Department. (See Appendix C, for detailed information regarding HazMat Team Activities.).

H.7.2. Complaint Call Summary Logs

In addition to each permittee’s individual programs to handle complaint calls and IC/ID reports, the District receives reports on and ensures proper response to Illicit Connections, Illicit Discharges and Spills throughout the county.

Following is a summary of the total number and nature of complaints fielded by the District within the reporting period.

• Illicit Discharges (ID): 8 • Illicit Connections (IC): 0 • Spills (S): 62

Total: 70

A key component of this public reporting program is the “800” number maintained by the District on behalf of the permittees. As described in Section G.3.2, this “800” telephone number has been established to report activities suspected of causing pollution. The total number of calls received on the 800 Line during the reporting period was 1,317. Please note that hang-ups or disconnects are not included in the total.

Additional Details are provided in the effectiveness assessments summarized in Section J.1.3.d).

H.7.3. Watershed Clean-Up Event Summary

There was no Watershed Clean Up during the 2007/08 Fiscal Year,. Participating members of the watershed clean-up committee determined that resouces were better spent working on adjacent portions of the Santa Ana watershed this year. To encourage the public to keep their communities clean, the



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District always participates in watershed clean-up events by providing manpower, clean up equipment and storm water related promotional items and brochures.

H.7.4. Household Hazardous Waste/Antifreeze, Battery, Oil and Latex Paint (HHW/ABOP)

One of the principal components of the Permittees’ source control efforts are the HHW and ABOP collection programs conducted by the County’s Environmental Health Department. The goal of these programs is to provide convenient alternatives to illegally disposing of wastes into the MS4. Specific quantitiesof materials collected during the reporting period are identified in Section J.1.3.f).

H.8. TRAINING & EDUCATIONAL ACTIVITIES

H.8.1. Public Education

On behalf of the Permittees, the District conducts a watershed wide Public Education Program. This program is fully described in Section G of this report.

H.8.2. NPDES Training

The Permittees jointly fund a training and education program targeted at Municipal staff. This training program is designed to train Municipal employees on the proper use and implementation of BMP’s appropriate for their field of work. There are four distinct training courses currently offered. These courses and their targeted audiences are described below:

• Construction Training Targeting Staff that conducts:

o Construction Site Inspections / Enforcement o Public Works Construction Activities o Grading/Building Permit Review Staff o Any staff reviewing or preparing construction project SWPPP’s

• Industrial – Commercial Training

Targeting health, building and code enforcement staff that conducts: o Industrial/Commercial Site Inspections / Enforcement for Water

Quality Ordinances. • Municipal Training

Targeting Municipal Maintenance Workers in: o Building Services o Parks Department o Fleet Services o Warehouse/Receiving Personnel o Building and Grounds Maintenance



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• WQMP Training o Planning Staff o Engineering Staff o Plan Review and Plan Check Staff o Grading/Building Permit Review Staff o Post Construction BMP Inspectors

Tables of attendance to these trainings are provided in Section J.1.3.e) of this

report. AEI-CASC and Brown and Caldwell are contracted by the District to present the training.

H.8.2.a) Construction

Eight (8) Construction training seminars were held on the following dates: September 24, 2007, September 25, 2007, Novermber 19, 2007, November 20, 2007, January 17, 2008, April 16, 2008, April 17, 2008, and April 22, 2008. Copies of the training attendance sheet are included in Appendix E.

H.8.2.b) Industrial/Commercial

Two (2) Industrial/Commercial training seminars were held on the following dates: November 27, 2007, and April 15, 2008. Copies of the training attendance sheet are included in Appendix E.

H.8.2.c) New Development

Five (5) New Development training seminars were held on the following dates: November 28, 2007, November 29, 2007, December 5, 2007, April 16, 2008, and April 22, 2008. Copies of the training attendance sheet are included in Appendix E.

H.8.2.d) Municipal

Four (4) Municipal training seminars were held on the following dates: November 27, 2007, Novermber 28, 2007, January 17, 2008, and April 15, 2008. Copies of the training attendance sheet are included in Appendix E.



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H.9. PUBLIC INVOLVEMENT

All major permit compliance programs were developed during the FY 2004 -2005 period, therefore, there were no significant revisions to the DAMP or SMR programs warranting public involvement. However, the Permittees hold the following open meetings to facilitate public involvement.

H.9.1. Open Meetings

TAC meetings are scheduled monthly and are open to the public. The TAC meetings are described in Section H.2.2.

The Bureau of Reclamation, on behalf of the SMREMT has held several publicly noticed meetings to discuss SMR watershed issues and priorities for watershed efforts.

Further, stakeholders provided for public notices, open meetings, and a public comment period during the development of the IRWMP.

H.10. MONITORING ACTIVITIES

On behalf of the Permittees, the District implements a watershed based monitoring program which is fully reported upon in Appendix G of this report.

This program includes direct sampling and analysis for wet and dry weather flows. The program also supports numerous regional special studies that the Permittees participate in to address various water quality problems. These special studies include:

• Hydromodification Guidance • Toxicity Reduction Evaluation (TRE) for pyrethroid pesticides in the SMR • Lagoon Investigation Order No. R9-2006-0076 • Development of Local Pesticide Regulatory Activities • Laboratory Inter-calibration • Standardization of Toxicity Testing Methods • Index of Biological Integrity for Low Gradient Streams • Regional Watershed Monitoring Program



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H.11. BUDGET

Expenditures identified below reflect costs incurred by the District for implementing its own NPDES program and to implement the regional watershed programs. The District does not track its direct implementation costs separately. Nor does it track costs separately for many permit provisions. Costs are not directly tracked for the asterisked Program Elements identified below.

Future compliance costs could increase significantly to address TMDL monitoring requirements in future fiscal years.

Fiscal Year 2007-2008 Fiscal Year 2008-2009

Program Element Capital Expenditures

O&M/ Admin

Expenditure

Capital Expenditures

O&M/ Admin

Expenditure

Program Management N/A $362,539 N/A $534,020

Annual Fee for MS4 NPDES Permit N/A 0 N/A $4,000

Implementation Agreement Shared Cost

N/A N/A N/A N/A

Construction Inspections* N/A ~$10,000 N/A ~$10,000

Development Planning* N/A N/A N/A N/A

Industrial and Commercial Inspections

N/A N/A N/A N/A

Illicit Connections & Illegal Discharges Program

N/A N/A N/A N/A

Municipal Facilities and Activities N/A N/A N/A N/A

Public Education & Outreach N/A $51,204 N/A $66,030

Monitoring Program N/A $146,722 N/A $152,600

Other N/A $0 N/A $0

Contributions to Other Programs N/A $91,228 N/A $96,330

Total N/A $661,693 N/A $862,890

* Costs are not directly tracked for these Program Elements, however a brief description follows that identifies manpower requirements for those specific Program Elements



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A description of the sources of funds that were utilized during the previous fiscal year and the sources of funds proposed to meet the necessary expenditures for the subsequent year, including legal restrictions on the use of such funds are as follows:

Source of Funds Capital

Expenditures Percent of Total

Program Funding

Restrictions on Use (if applicable)

Santa Margarita Watershed Benefit Assessment Fund

$410,267 51.5% District NPDES compliance costs, excess funds used to fund regional NPDES activities.

Santa Margarita Watershed Permittee Implementation Agreement

$365,787.59 46% Regional NPDES Compliance Programs.

Zone 7 Ad-Valorem Tax Revenue

~$10,000 1.25% Costs associated with District's compliance with Municipal Construction component of Board Order R9-2004-001.

Developer Development Review/Plan Check Fees

Unknown Unknown Costs associated with review of proposed developments in the unincorporated County for compliance with the Development Planning provisions of Board Order R9-2004-001.

Spending Against Reserves

$0 0% District NPDES Compliance Costs

Miscellaneous Revenue

~$10,000 1.25% Interest, Other Misc.

TOTAL $796,094.59 100%



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Additional Comments/Information:

The Permittees are working with other stakeholder groups to leverage funds for regional planning objectives including:

Prop 13/40/50 Grant Funds – Working cooperatively with San Diego County, Bureau of Reclamation and other stakeholders to implement a Watershed Management Plan for the Santa Margarita River Watershed. (See Section C.7)

Stormwater Monitoring Coalition – The SMR Permittees are partnering with other participants in the SMC to fund monitoring projects to address high priority water quality issues as described in Section C.5.

Santa Margarita Executive Management Team – Partnering with the Bureau of Reclamation and other Santa Margarita watershed stakeholders to develop water quality models of the Santa Margarita Watershed to help assess pollutant problems and sources within the Santa Margarita Watershed. (See Section C.2)

Mission Resource Conservation District – Partnering with stakeholders in the SMR through the MRCD to implement watershed education, monitoring, and clean up programs.

Santa Ana Watershed Project Authority – Jointly fund a low impact development (LID) BMP testing and demonstration facility for southern California. The facility will be a retrofit of the District’s compound in Riverside. Data collected from the facility will be used to update the BMP Design Manual, develop numeric criteria for hydromodification, and provide data for statewide efforts to better define the effectiveness of LID BMPs. The facility will also serve as a regional demonstration facility for southern California MS4 permittees. Additional information regarding this project is available in the Special Project’s section of the Monitoring and Reporting Annual Report (Section G-7.1).

Southern California Coastal Watershed Research Project – Jointly fund a regional study the impacts of hydromodification on southern California streams and assess possible mitigation measures. Additional information regarding this project is available in the Special Project’s section of the Monitoring and Reporting Annual Report (Section G-7.1).


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I. RECOMMENDED ACTIVITIES TO BE CONDUCTED JOINTLY BY THE PERMITTEES TO ADDRESS THE IDENTIFIED WATER QUALITY PROBLEMS

The Permittees have evaluated the effectiveness of the programs and are proposing modifications to Permit Compliance Programs and/or additional studies identified in Appendix G-7.1 and G-8.3 to address the following constituents which have been identified for a focused effort by the Permittees. The constituents below are discussed further in Appendix G (Section G-6.4 and the TRE Status Report) The Permittees regularly make adjustments to their compliance program on an on-going basis as water quality problems are identified or as implementation issues warrant. As such many of the recommended activities have already been initiated during the course of the reporting year.

I.1. POLLUTANT TARGETED ACTIVITIES

This section describes activities that the Permittees plan to implement that are targeted to a particular Water Quality Problem.

I.1.1. Pesticides

I.1.1.a) Complete Toxicity Reduction Evaluation (TRE)

As a result of a Phase I Toxicity Identification Evaluation (TIE), the Permittees are currently working on a TRE to confirm the toxic element observed in the samples collected in the spring and fall of 2007, identify likely sources of the toxic element and propose mitigation measures for those sources. The completed TIEs and the current TRE are described in an attachment to Appendix G.

The final findings of the TRE are expected to be reported in the ROWD. The findings will include any additional BMPs that the Permittees need to implement to control urban sources of pyrethroids.

I.1.1.b) Participate in CASQA Pesticides Subcommittee

The Permittees continued participation in the Pesticides Subcommittee of CASQA provides a forum for the collection and dissemination of information regarding pesticide impacts, a uniform voice for commenting on state and federal regulations and legislation, a forum to identify and resolve monitoring issues, and a forum to comprehensively identify and/or develop methods of reducing the impact pesticides have on our environment.

I.1.1.c) Add Pesticides Component to Training

The District, on behalf of the co-Permittees is currently working with AEI-CASC to develop additional components for the Municipal, Commercial-Industrial and WQMP trainings that address the proper use and application timing for pesticides and encourages the use of IPM.

I. RECOMMENDED ACTIVITIES TO ADDRESS THE IDENTIFIED WATER QUALITY PROBLEMS (cont’d).


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I.1.1.d) Continue Existing Outreach and Education

The permittees have existing public education and outreach materials that address Pesticides. These are described in Section G.2.1.

I.1.1.e) Develop Additional Educational Materials

The District is updating and modifying its Public Education program on an on-going basis in response to the continuing evolution of the program. As part of this process, the District is currently developing additional materials to further inform the public on the use of integrated pesticide management (IPM) instead of traditional chemical solutions. Specific outreach tools such as the development of a new landscape maintenance brochure (which discusses IPM) are discussed in Section G.2.1.

I.1.1.f) Develop Standard Language for Municipal Pest Management Contracts

The District distributed information developed by Eco-Wise to the Permittees. The information discussed how to amend standard contract language to require the use of IPM where appropriate at municipal facilities (as most municipalities contract out pest control).

I.1.2. Nutrients

I.1.2.a) Continue Education Programs

The permittees have existing programs that address Nutrients. These are described in Section 0 and througout the DAMP.

I.1.2.b) Additional Outreach and Education

The Permittees have initiated or will initiate the development of several new outreach tools to improve management of urban sources of nutrients. These improvements include the development of brochures addressing landscape management, pet waste, equestrian management and septic system management as identified in Section 0.

I.1.3. Pathogens


The permittees have existing programs that address Pathogens. These are described in Section 0 and throughout the DAMP.



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I.1.3.b) Continue Development of Brochures Addressing Animal Waste

As identified in Section G.2.3, the Permittees are adding to and updating various brochures to include more information on managing septic systems, pet waste and an additional focus on proper equestrian trail use and horse ownership.

I.1.4. Sedimentation

Sedimentation (erosion) is a naturally occuring process that can be exacerbated by construction activities, and the increases in runoff peak, volume and frequency that are commonly associated with impervious cover in urban development. The Permittees have implemented controls into the review and approval process for construction projects and priority projects to address these issues and are involved in numerous additional studies to further ensure that regional waters are not negatively impacted by changes in sediment transport.


The permittees have existing programs that address Sedimentation. These are described in Section 0 and throughout the DAMP.

I.1.4.b) Continue the Special Studies described in Section H.4

Section H.4 of this report and Section G-7.1 of the Monitoring Annual Report, which is included as Appendix G of this report, describe numerous additional studies that the Permittees are implementing that will address the issue of sedimentation.

I.1.4.c) Continue to implement the current criteria

Section G-7.1 of the Monitoring Annual Report also describes the current criteria the Permittees implement to control changes in sediment transport.

I.1.5. Metals

The primary urban source of copper and lead in the regions waters are from brake pad wear and lost automotive wheel weights, respectively. The Permittees are currently, and propose to continue coordinating through CASQA to reduce metallic pollutant loads in regional waters by promoting statewide and national change to these national problems that are caused by societal use of currently accepted technologies. To date, several automotive manufacturers have committed to evaluating reformulated break pads and converting from lead to steel tire weights. Additional work needs to be done, however, as there are still several third-party manufacturers who are not participating in the process and who are distributing problematic components to automotive shops and automotive enthusiasts throughout the country.



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I.1.5.a) Brake Pad Partnership

The Permittees recommend continued participation through CASQA in Sustainable Conservation’s efforts to bring together government regulators, brake pad manufacturers, storm water management agencies and environmentalists to research the impacts of brake wear debris on water quality. Through this effort, the brake pad manufacturers have agreed to bring new products to market within five years if brake pad wear is determined to have significant potential to impair water quality.

I.2. OTHER RECOMMENDED ACTIVITIES

This section describes activities the Permittees’ plan to implement activities that address water quality issues as a whole. They do not target any particular pollutant, but will help to either improve the Permittees program to reduce pollutant transport or their ability to monitor and track trends in pollutant loads in regional waters.

I.2.1. Enhanced MS4 Mapping

The District, on behalf of the Permittees, has initiated a revision to the mapping of the MS4 system to ensure that natural watercourses, along with District maintained, and City maintained MS4 facilities are included. The purpose of the revisions is to ensure that one can follow the flow of water from a given tributary to the Santa Margarita River. The Permittees are also working on incorporating drainage boundary information, as appropriate, into the MS4 maps.

I.2.2. Changes to the Monitoring Program

Through the implementation of the monitoring program, and as a result of the Regional Board’s Audit of the Monitoring program, the Permittees have identified several improvements that need to be made. These improvements will allow the Permittees to better monitor for and identify pollutants in receiving waters and ensure that the compliance programs are appropriately addressing pollutants of concern.

The Monitoring Annual Report (Section G-8.3 of Appendix G) describes the additional recommended revisions to the Monitoring Program. These recommended revisions are outlined below.

• Re-Evaluate IC/ID Program • Revise Dry Weather

Monitoring Program • Clarify Mobilization Criteria • Locate Representative

Reference Location • Improve Reporting • Clarify Analyte List

• Clarify Triad Method and Follow-up Actions

• Install Permanent Monitoring Equipment at Triad Stations

• Recognize limitations to bacteria sample collection

• Adjust number of wet weather sampling events required.



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I.2.3. Web Site Upgrade

Through the Permittee’s ongoing efforts to internally assess the efficiency and efficacy of their MS4 compliance programs, it was determined that an overhaul of the District’s web site was needed. The District’s site contains the public education web site and a technical resource site with the various compliance documents for the program. It was found that information available through the site was often difficult to find and was not user friendly and sometimes was out of date. The Permittees are now reviewing this site to identify and implement needed changes. Changes identified to date include:

• A redesigned main portal that guides the visitor to the appropriate pages for their location of interest within the county.

• A completely redesigned technical information site that will be easier to use and find information

• A review and update of all materials available on the website. • Dedication of a single staff person to ensure that the correct and up-to-date

information is available on the website on an ongoing basis. • Online posting of annual reports for each of the Permittees.

I.2.4. Changes to the Public Education Program

To ensure that the public education program is continuing to be effective several new and/or revised materials are proposed to be completed and are described in Section Error! Reference source not found. of this report.

I.2.5. Changes to the NPDES Training program

The permittees are currently looking into several changes to improve the effectiveness of the NPDES Training program described in Section H.8.2 of this report. Program changes being considered are:

• Abbreviated review courses for municipal staff that have previously attended training on that topic. These abbreviated courses would focus on reviewing the appropriate BMP’s for that process, and any new developments or changes in the standards of practice for addressing water quality issues in that field.

• Revisions and formalization to the Training Pre/Post quizzes given to the attendees. This effort should lead to a measure of effectiveness for the training program that would correspond to a Level 2 Outcome according to the CASQA Municipal Stormwater Program Effectiveness Assessment Guide.


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J. AN ASSESSMENT OF OVERALL PROGRAM EFFECTIVENESS BASED ON MEASURABLE GOALS ESTABLISHED IN THE DAMP.

The Third-term SMR Permit requires the Permittees to develop both a short-term and a long term strategy for addressing the effectiveness of the Watershed SWMP. This strategy is described in Appendix S of the DAMP. The Watershed SWMP Annual Report FY 2005-2006 was the first year that the newly required Third-term MS4 Permit programs was fully implemented and the effectiveness evaluations required. This Annual Report is a continuation of the program implementation and effectiveness evaluation process.

The strategy for assessment requires the establishment of a set of initial baseline conditions. These baseline conditions can be used to establish measurable goals based on measurable metrics. Thereafter effectiveness can be evaluated by comparisons of successive years of indicator information against the baseline data and measurable goals. Where the period of evaluation is characterized by the implementation of new program elements, determinations of program effectiveness will initially be limited to confirmation of program implementation and collection of measurable metrics until baseline conditions can be properly established. Further, it must be recognized that direct measures of long-term program effectiveness may not be available within the timeframe of the Third Term Permits. This lack of direct measure confirmation arises because:

• Baseline water quality conditions are not readily established;

• Stormwater and dry weather discharge data is inherently variable;

• Water quality changes in response to program implementation are likely to be very slow; and

• It is difficult to establish a link between receiving water condition and program activities at the watershed scale when programs are being implemented incrementally with the development/redevelopment cycle.

While program effectiveness assessment is a key step in the iterative process of program implementation, it should be realized that effectiveness assessment itself is a part of the management process that is also evolving. Assessing program effectiveness is recognized as a challenge for program managers across California, and the Riverside County Stormwater Program is supporting the efforts of CASQA to develop guidance in this area at a statewide level.

To assist with developing and implementing an effective program that will contribute to reduced pollution of our waterways, the District NPDES staff attended CASQA’s Program Effectiveness Training. This training will help the District develop appropriate measureable goals in the assessment of their individual compliance programs and of the watershed based activities.

J. ASSESSMENT OF OVERALL PROGRAM EFFECTIVENESS BASED ON MEASURABLE GOALS ESTABLISHED IN THE DAMP (cont’d).


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J.1. SHORT TERM MEASURES OF EFFECTIVENESS

The short-term strategy for assessing the effectiveness of the DAMP (Watershed SWMP) requires the development of measurable goals and measures of effectiveness for programs proposed to mitigate the impacts of Focus Area Constituents of Concern. The measures of effectiveness track the year-to-year implementation of the regional programs. The measures of effectiveness also are used as part of the Long-Term Strategy to measure the effectiveness of the Watershed SWMP as described in Provision K.2.m of the Watershed SWMP. Measurable Goals and Measures of Effectiveness for the existing and proposed regional programs are presented below.

J.1.1. Encourage Watershed Based Planning Efforts

SUMMARY EFFECTIVENESS ANALYSIS:

One of the most significant events of the reporting period was the development and implementation of the IRWMP. The IRWMP was adopted on July 31, 2007. Currently, IRWMPs are the gold standard of watershed based planning. The IRWMP was initiated by Rancho California Water District, the County of Riverside and the District. The IRWM stakeholders included Elsinore-Anza-Murrieta Resource Conservation District, the Regional Board, the U.S. Army Corps of Engineers, California Department of Fish and Game, the Cities of Temecula and Murrieta, the Bureau, and several other community organizations. The plan describes the stakeholders goals for the watershed and identifies projects necessary to achieve those goals. Focus was placed on projects that integrated multiple watershed benefits. Based on the IRWMP, several stakeholders submitted an application for Prop 50 IRWM Implementation Grant projects, including the District, who requested the funds to complete the Murrieta Creek Flood Control, Environmental Restoration and Recreation Project. A copy of the IRWM was included in the 2006-2007 Watershed Annual Report.

The Permittees continue to lead efforts to mitigate the impact of new

development on water quality in the SMR. The MSCHP effort continues to purchase critical habitat and streambank properties through grants and other funding mechanisms and ensure that new developments appropriately protect natural resources. Approximately 3,902 acres were conserved this last calendar year. The Permittees are also pursuing a Special Area Management Plan, in conjunction with the Regional Board and the USACE for the purposes of identifying and protecting, at a watershed level, high priority Waters of the U.S. In addition, the Permittees are working with the other stakeholders in the watershed to aggressively address the 303(d) listed impairments in the Santa Margarita watershed, through efforts coordinated by the Bureau of Reclamation. The Bureau, with the support of the Permittees, is developing a watershed model and approached the Regional Board regarding developing a third-party TMDL for the nutrient impairments in the Santa Margarita watershed. Finally, the District



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continues to develop an enhanced BMP guidance manual, focused on low impact development, landscape based BMPs, capable of addressing the water quality impairments affecting the Santa Margarita watershed. A first draft of this manual is expected in FY2009-10. This project has been delayed to allow the coordinated SMC LID Manual (of which the District is a funding member) to be completed for the permittees to build upon. District staff are directly involved in the development of this statewide guidance and as such is listed in Section H.4.2 and further described in the Special Studies Section of the Monitoring Annual Report (Appendix G, Section G-7.1). In addition, the Permittees are coordinating with SCCWRP to develop a regional southern California approach to addressing hydromodification. The Permittees believe that the combined efforts not only meet but exceed the minimum requirements established by the Watershed SWMP and the measurable goals established for addressing the highest priority Water Quality Problems in the Santa Margarita watershed.

Specific measurable metrics are as follows:

J.1.1.a) Annual Summary Reports of benefits of MSHCP Implementation

There are approximately 72,318 acres of existing public or quasi-public lands that are to be preserved in Riverside County within the Santa Margarita River watershed. Approximately 15,000 additional acres have been purchased since the adoption of the MSHCP. The Criteria Reserve Goals and Objectives will add approximately 70,500 additional acres of permanent habitat reserve lands that the RCA will purchase with mitigation fees generated by the MSHCP.

Yearly reports from Western Riverside County Resource Conservation Authority

Acreages Acquired per Year

Approximate Acres

2003 3,193.4 2004 9.7 2005 355.4 2006 6,701.2 2007 871.9 2008 3,902

Total 15,033.6

Note: Prior to the FY 2005-2006 Watershed Annual Report, the above MSCHP acreages were reported on a fiscal year basis. Since acreage information is collected and reported on a calendar basis, areages for subsequent annual reports will continue to be reported on a calendar year basis to ensure accuracy and consistency.



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The number of acres acquired per year is dependant upon many factors that are largely dependant upon the economy during that year. As the table above demonstrates, this value can vary significantly from year to year, and merely provides evidence of the Permittees’ continued efforts to encourage Watershed based planning and conservation within the watershed. The MSHCP is described in Section H.3.4 of this report.

J.1.1.b) Annual Summary Report of SAMP Development

During the past two fiscal years the Corps did not receive any funding for the SAMP and all efforts were put on hold. The Corps has received funding this year and the project is once again moving forward. Additionally, the District has teamed up with the Riverside County Transportation and Land Management Agency, The Riverside County Resource Conservation Authority and The Riverside County Transportation Commission to assist the Corps with the final stages of the SAMP which include the completion of the draft EIR/EIS, the development of the expedited permits and the development of the conservation/mitigation areas. The goal is to have the SAMP completed by late 2009. The SAMP is described in Section H.3.3 of this report.

J.1.1.c) Summary Report of Watershed Stakeholder meetings and agendas.

The Permittees hold or attend several meetings with the various watershed stakeholders. These meetings are described in Section C of this report and agendas for these meetings (as available) are provided in Appendix A.

J.1.1.d) Summary Report on the Status of IRWMP

IRWMP was finalized on July 31, 2007 and is currently being implemented. A grant application was submitted in early August. However, the application was denied by DWR. The IRWM oversight committee is now meeting with its counterparts in San Diego County and Orange County to discuss how to allocate remaining Proposition 84 IRWM funds. The IRWM stakeholder group will reconvene in late 2008 to initiate the process of identifying and accepting new projects for consideration as part of upcoming Proposition 84 grant cycles.

The IRWMP is described in Section H.3.1 of this Report.



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J.1.1.e) Summary Report on the Status of the SMR Study

A draft Plan of Study for Phase 4 of the SMR Study has been prepared. The purpose of Phase 4 will be to develop a monitoring program that addresses sustainable water supplies for all aspects of the watershed. This program will coordinate with existing studies, synthesize past and current watershed research, assess data gaps, and develop a watershed water quality monitoring study.

The completed portions of the SMR study include: Phase 1: Developed a Framework Monitoring Plan (FMP) Phase 2: Resolved data issues identified in the FMP and refined

watershed goals Phase 3a: Developed a preliminary model addressing water quality

issues and evaluated effectiveness of the tool. Phase 3b: Included tasks to address future TMDLs in the Santa

Margarita River Watershed and determine how the model could be refined to support stakeholder driven TMDLs. Various improvements were made to the model as a result of Phase 3a.

The Bureau has continued to schedule ongoing meetings with stakeholders and RWQCB staff to promote the implementation of the SMR Study. The SMR Study is further described in Section H.3.2 of this report.

J.1.1.f) Summary Report of status of WQMP BMP Guidance

District and County staff are working on the development of expanded low impact development BMP manual for inclusion in the current WQMP BMP Design Manual. The LID manual is intended to support implementation of both low impact development and hydromodification mitigation concepts. In addition, an FAQ, Watershed Impairment Map, and updated template were created for the development and engineering communities. The District has also initiated a retrofit of our Riverside compound to conduct LID BMP testing and demonstration. Construction is scheduled to begin in Summer 2009. See Appendix G - Section G-7.1, Special Studies for more information.

Additionally, the Permittees are continuing to work with the SMC and others to develop enhanced and regionally consistent hydromodification guidance. See Appendix G - Section G-7.1, Special Studies for more information.



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J.1.2. Continue to support development of regional science and other studies to further understand and mitigate water quality impairments

SUMMARY OF EFFECTIVENESS ANALYSIS:

The Permittees continue to participate in the development of science necessary to better manage the NPDES MS4 Stormwater Programs. The Permittees are members of the Southern California Monitoring Coalition and participate with SCCWRP on independent regional projects when appropriate (such as a regional study of natural loadings from undisturbed watersheds). The Permittees are also working with local watershed stakeholders to develop models of the watershed to assess sources of pollution and test the effectiveness of proposed BMPs.

Specific studies such as the lab intercalibration studies and Bioassessment

Protocol studies currently being conducted by the SMC have directly addressed our goal of standardizing monitoring and sampling analysis protocols. The water quality model being developed in conjunction with the Bureau is expected to provide a useful tool for assessing BMP effectiveness.

J.1.2.a) Annual Status Reports of ongoing studies

The Permittees are active in the studies mentioned above and many additional studies. These studies support the development of regional science that will help the Permittees to be better equipped to mitigate any water quality impairments. Appendix G - Section G-7.1, Special Studies, contains a summary of the current status of all special monitoring studies the Permittees are participating in.

J.1.3. Public Education and Outreach

EFFECTIVENESS ASSESSMENT. The metrics being collected for the Public education program are presented below. Due to the need to establish a baseline condition, a detailed effectiveness analysis of this component is not provided. It is expected that within the ROWD, the Permittees will be able to recommend measurable goals. However, the Permittees would note that overall website hits have been steadily increasing over the fiscal year and that based on public education surveys it initially appears that knowledge regarding our program is increasing. Any identifiable trends in public awareness will be included in the ROWD. In addition, the collection of survey data preliminarily indicates significant knowledge of stormwater related issues among the general public. More detailed analysis will be



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provided in future annual reports as trends can be extrapolated. Please note that the Permittees implement a consistent public education program across the County, with specific modifications to focus on watershed issues as necessary. To this end, many of the metrics provided below are Countywide as it is consistent with the implementation of the Public Education Program. It is also infeasible to collect many of these metrics at a finer resolution. SMR specific metrics are provided where appropriate.

J.1.3.a) Track materials distributed

This section includes an accounting of the attendance to outreach events and the number of materials distributed. Many of these metrics are not conducive to trend analysis as variables such as events change from year to year. The Public Education program is continually looking for better and more effective opportinities to present the message of ‘Only Rain in the Storm Drain’.



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Attendance and/or Outreach Materials Distributed Countywide Education

Materials Outreach FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Calendars 25,000 20,000 N/A 20,000

After the Storm Brochure 20,000 60,000 40,000 40,000

Outdoor Activities Brochure 20,000 25,000 15,000 5,606

Brochure updated

Construction BMP Brochure 11,450 1,607 6,000 590

Revision pending permit

approval

Car Care Brochure 16,400 1,062 16,000 0

Brochure to be

updated

HHW Schedules 20,000 20,000 20,000 20,000

What's the Scoop Brochure 17,750 25,000 20,000 20,000

Pool, Spa and Fountain Brochure 16,900 25,000 14,000 6,620

Brochure updated

Food Facilities Brochure 7,850 1,379 10,000 185

Construction Poster 3,700 272 1,200 520

To be updated

Car Care Poster 2,450 39 1,200 40

Food Services Poster 4,500 1,650 700 825

Fueling Station Poster 200 12 100 40



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Attendance and/or Outreach Materials Distributed Countywide Education Materials Outreach

FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Service Bay Station Poster 200 12 100 40

Santa Margarita Children's Workbook

3,000 5,500 4,000 2,500

Fancy Fin Coloring Book 20,000 20,000 40,000 30,000

Urban Runoff Outreach Survey 200 500 1,500 1,500

Utility Inserts 84,000 84,000 84,000 84,000



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J.1.3.b) Track public education events attended

This section includes an accounting of the attendance to public education events and/or the number of materials distributed at the event. Many of these metrics are not conducive to trend analysis as variables such as events change from year to year. The Public Education program is continually looking for better and more effective opportinities to present the message of ‘Only Rain in the Storm Drain’.

Attendance and/or Outreach Materials Distributed Classroom Presentations and Residential Outreach

FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

School Outreach Presentations by the Mission Resource Conservation District (SMR)

2,310 students 104 classes

136 classes 3,884 students

6,870 students

Animal Control Outreach 2,490 2,620 2,000 66 stores 57 posters

Boy & Girls Club Event Temecula, New

N/A N/A N/A 9/13/07

1,455 pcs.

I-215 Conference Temecula N/A N/A 9/06

997+

9/19/07

1,200 pcs.

New Employee Orientation Aug. 19, 2004 100

2,900 3,000 3,320

Valley Greeters Murrieta -990 Temecula - 1,113

674 Temecula 930 Murrieta

216 Shelved pending economy

Recycling Alley in Murrieta July 4, 2004 750

N/A N/A N/A

Santa Margarita Clean Up Sept 25, 2004 400

Nov 12, 2005 350

Oct 14, 2006 200

No Clean Up

Temecula Car Show Oct 8. 2004 35,000

Event Cancelled

N/A N/A

Murrieta Hot Springs Mobile Home Park, New

N/A N/A N/A 4/28/08 1,200 pcs.

Wildomar Community Celebration

Nov 16, 2004 350

N/A Nov 9 2006 200

Est. 100

Temecula Flower Show Apr 30, 2005 750

N/A 4/28/07 100

4/17/08 650



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Attendance and/or Outreach Materials Distributed Classroom Presentations and Residential Outreach

FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Temecula Valley Museum , New outreach partnership

N/A N/A N/A 6/13/08

6,440 pcs.

Temecula Water Festival Now at DVL location

May 7, 2005 5,538

N/A May 5, 2007 500+

450+

Temecula Public Safety Expo N/A Nov 3, 2005 200+

N/A N/A

Wildomar Town Hall Meeting N/A Dec 3, 2005 300

200 N/A

Attendance and/or Outreach Materials Distributed Industrial/Commercial

Outreach FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Business Outreach Packets mailed to new businesses identified in the Business Press

313 1,333 979 7,503

CAP Food Service Outreach 2,218* 303 237 230+

Inland Empire Economic Briefing and Business Exposition, sponsored by the Press Enterprise.

4/22/05 500

N/A 997+ 1,100+

Industrial/commercial Training

N/A N/A 4/15/07

44

60

HHW Facility Inspections 1,979* 241 237

* County-wide



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Development Activities Outreach

Attendance

FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Public Education - Affidavits

N/A N/A 10 11

AEI/CASC Training for Developers

1/31/05 75 - Temecula

6/21/06 64 - Murrieta

10/18/06 - 28 11/19/07 - 31 11/20/07 - 45

4/16, 17 & 22/08 - 131

BIA Presentation N/A Mar. 22, 2006 240

N/A 8/22/07 -20 2/29/08 -1 3/18/08 -2

J.1.3.c) Track media impressions

This section includes an estimate of the media impressions made during the fiscal year. Many of these metrics are not conducive to trend analysis as variables such as the media outlet change from year to year. The Public Education program is continually looking for better and more effective opportinities to present the message of ‘Only Rain in the Storm Drain’.



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Attendance and/or Outreach Materials Distributed

Media Impressions FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Earth Day Flier (Penny Saver) 650,000 685,500 687,500 650,000

Pollution Prevention Flier (Penny Saver) 650,000 667,000 691,000 670,000

City of Temecula Newsletter article 32,000 N/A N/A 32,000

Billboard N/A 20,792,700 N/A 32,000

District Page Hits N/R N/R 68,330 170,778

Public Ed Stormwater Web Page N/R 7,767 N/R 3,387

County Website Page N/R 55,932 N/R 350,000

Outreach Tablings N/A 7 9 10

Tearsheets (hotline & website info) 1,000 1,271 1,471 1,971

County Postage Stamp "Only Rain Down the Storm Drain" 1-800 number

5,164,844 5,275,142 N/A N/A

Chemical Products Shelf Talker 5,200 450 1,800 1,500

Herbicides and Pesticides Shelf Talker 6,750 300 10,556 15,000

Paint Products Shelf Talkers 4,700 750 10,556 15,000

Hazardous Chemicals Shelf Talker 1,650 300 4,025 4,025

Environmental Calendar 300,000 300,000 150,000 150,000

HHW Schedules 100,000 15,000 100,000 77,000

SMART Yellow Pages* Estimated only 100,000 100,000 200,000 100,000

Business Cards w logo and number* 1,000 N/A 2,000 3,000

Fact Sheets N/A N/A 350 104

TOTALS 5,685,144 5,756,919 479,287 365,629



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J.1.3.d) The Number of Urban Runoff Complaints received through hotlines

It should be noted that complaints received by the District came through phone lines, e-mail requests, and/or mail. The specific method of “entry” of the complaints directed to the District are currently not tracked.

Total Number of Complaints / Reports Received:

During this reporting period, 70 Urban Runoff complaint reports were received by the District which is 11 more than the fifty nine (59) in the previous reporting period.

Of the 70 reports received by the District, 62 (89%) were Spill reports that were received via copy of an State OES report. 5 of the Spill reports involved sewage discharges. The remaining 8 were reported as potential illicit discharges which consited of a variety of activities including improper washing of equipment, concrete and paint wash water, and pool draining.

Copies of these reports are provided in Appendix C. Additional information regarding these reports can be found in the

District’s Individual Annual Report..

Number of Calls Total Number of Calls to ‘800’ Hotline 2004-05 2005-06 2006-07 2007-08

Water Pollution Hotline 100 2015 1648 1317

Note: These numbers are for the entire County of Riverside. The

number of residential inquiries from the Santa Margarita area was 69.



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J.1.3.e) The Number of Permittee staff receiving Riverside County NPDES training for activities related to DAMP implementation

The training sessions accounted for in these tables are described in Section H.8.2 of this report.

Training Attendance Municipal 11/27/07 11/28/08 1/17/08 4/15/08

District 2 0 0 3 County 7 6 26 19 Temecula 0 0 29 0 Murrieta 0 0 20 0

Training Attendance Industrial –

Commercial 11/27/07 4/15/08 District 0 0 County 28 50 Temecula 1 0 Murrieta 1 0

Training Attendance

2007 2008 Construction 9/24 9/25 11/19 11/20 1/17 4/16 4/17 4/22

District 5 5 0 0 0 0 0 0 County 24 9 0 11 0 26 33 21 Temecula 0 0 0 0 13 0 0 0 Murrieta 0 0 0 0 9 0 0 0

Training Attendance New

Development 11/28/07 11/29/07 12/5/07 4/16/08 4/22/08 District 14 15 1 9 0 County 3 10 0 15 8 Temecula 1 0 19 0 0 Murrieta 0 0 12 0 0



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J.1.3.f) Provide summary report of on-going program modifications

In fiscal year 2007-2008 the Permittees initiated or completed the following program improvements to the “Only Rain Down the Storm Drain Program”:

• An update of the Outdoor Activities Brochure to ensure that it adequately addresses issues related to mobile operators, power washers and carpet cleaners. Additional resource information and phone numbers, as well as legislative mandates will be added. (In Process)

• Update the Santa Margarita Watershed map from its basic layout to one that clearly characterizes the significant tributaries.

• Production and continued development of new brochures addressing: o Septic System

Management o Equestrian

Care

o Landscape Management o Pet Waste o Car Care o Outdoor Activities

J.1.4. Waste Collection and Watershed Clean-Up Events

EFFECTIVENESS ASSESSMENT: The Permittees continue to collect data on waste collection and watershed clean up events. As demonstrated below, there appears to be increase knowledge and continued demand for HHW/ABOP facilities. The graphs demonstrate that not only is participation in these events increasing over time, but the amount of material that each person brings to the event is increasing. This shows that not only is the message that these items need to be disposed of properly being effectively received, but that people are making a greater effort set aside these items for proper disposal. As these trends continue, there will be less of these materials disposed of in a way that could contribute to pollution of our regional waters. The Watershed Clean Up event also continues to generate interest and press coverage. The permittees have determined this to be an effective component of their program.

J.1.4.a) Annual summary report of materials removed/collected

During FY 2007-2008, ten (10) HHW collection events were held within the SMR. Also there were forty-four (44) ABOP events staged at the County’s Transportation Maintenance Yard in Murrieta and serviced a total of 1,708 participants. Approximately 81,755 pounds of HHW were collected. Additionally, approximately 6,482 pounds of HHW were collected in the rural HHW collection event. Approximately 403 participants attended the event. The ABOP facility was open for a total of 44 Saturdays, servicing 1,708 participants. Approximately 81,755 pounds of ABOP wastes were collected. A detailed breakdown of the HHW and ABOP waste streams is included as Appendix C.



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FY04-05 FY05-06 FY06-07 FY07-08 FY08-09

Was

te C

olle

ctio

n

Eve

nt

Sum

mar

y

Parti

cipa

nts

Lbs c

olle

cted

Parti

cipa

nts

Lbs c

olle

cted

Parti

cipa

nts

Lbs c

olle

cted

Parti

cipa

nts

Lbs c

olle

cted

Parti

cipa

nts

Lbs c

olle

cted

HHW 1,238 78,000 1,460 93,700 1,483 109,226 926 161,680

HHW E-Waste

N/A N/A N/A N/A N/A N/A 257 94,865

HHW Rural

N/A N/A 350 76,500 372 61504 477 17,673

ABOP 1,490 63,000 1,740 89,400 1,713 83,355 1,708 31,625

Totals 2,728 141,000 3,550 259,600 3,568 254,085 3,368 305,843

050,000

100,000150,000200,000250,000300,000350,000

2004

-05

2005

-06

2006

-07

2007

-08

lbsCollected

0102030405060708090

100

2004

-05

2005

-06

2006

-07

2007

-08

lbs PerPerson

/.

J.1.4.b) Santa Margarita Watershed Clean Up Event

There was no Watershed Clean Up during the 2007/08 Fiscal Year. These events are coordinated by the local Resource Conservation Districts. The RCDs focused on the southerly border of the Santa Ana watershed this year. To encourage the public to keep their communities clean, the District always participates in watershed clean up events by providing manpower, equipment and storm water related promotional items and brochures.



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J.1.4.c) Annual summary report of public outreach conducted as part of collection/removal events

Outreach materials are provided to participants and event organizers at every Watershed Clean Up event.The volunteers are made up of those who need to complete community service hours; part of their rehabilitation; Boy and Girl Scout Project; environmental organizations, families, and environmental enthusiasts; etc. There were no watershed clean-up events in the SMR this reporting period.

J.2. LONG TERM MEASURES OF EFFECTIVENESS

The objective of the Watershed SWMP is to maintain and/or improve the quality of Receiving Waters within the SMR by mitigating impacts of Constituents of Concern in urban runoff using regional programs, while considering economic, social and environmental resource limitations. As identified in Appendix S, Provision K.2.m. of the DAMP, the Permittees’ long-term effectiveness analysis will be incorporated into the pending ROWD as part of the long-term strategy to measure the effectiveness of the Watershed SWMP. Measurable metrics necessary to assess long-term effectiveness are collected as part of the short-term effectiveness measures program.

J.3. OTHER MEASURES OF EFFECTIVENESS

The Permittees continually review their programs for effectiveness. These reviews can use the measurable metrics and goals required by the Permit, however, the most effective program enhancements tend to occur as the result of diligent program implementation by program coordinators. The following items were noted as requiring modification by District or Permittee staff over the course of the reporting period.

J.3.1. Annual Reports

District staff believes the current Watershed Report format is confusing. The Permit requires substantial duplication of reporting within the Watershed Report and between the Watershed Report and the Monitoring Annual Report, which either increases the volume of the report, or requires substantial cross-referencing. In either case, it is confusing to write, and likely confusing to read.

J.3.2. Monitoring

As a result of the 2007-2008 Permittee audits and subsequent program evaluation by the Permittees, several critical changes were noted as being required to effect the monitoring program. These changes are summarized in Section I.2.2, and are expanded upon in Section G-8.3 of the Monitoring Annual Report (appendix G of this report).



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J.3.3. Web Site Upgrade

Through the Permittee’s ongoing efforts to internally assess the efficiency and efficacy of their MS4 compliance programs, it was determined that an overhaul of the District’s web site was needed. The District’s site contains the public education web site and a technical resource site with the various compliance documents for the program. It was found that information available through the site was often difficult to find and was not user friendly and sometimes was out of date. The Permittees are now reviewing this site to identify and implement needed changes. Changes identified to date include:

• A redesigned main portal that guides the visitor to the appropriate pages for their location of interest within the county.

• A completely redesigned Technical information site that will be easier to use and find information

• A review and update of all materials available on the website. • Dedication of a single staff person to ensure that the correct and up-to-date

information is available on the website on an ongoing basis. • Online posting of annual reports for each of the Permittees.

J.3.4. Online Posting of Annual Reports

In an effort to promote public participation, the Permittees are continuing with developing methods to post annual reports on-line for public review. The prior year annual reports were posted on the District’s website, however file sizes were an impediment to downloading. IT is likely that the Permittees will post the main bodies of the reports on-line this year in order to reduce file-size but also still provide necessary information on program implementation.


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K. PROPOSED REVISIONS TO THE WATERSHED SWMP

The Permittees are continually revising their compliance programs to adjust to programmatic and water quality issues as they arise. Nevertheless, as a result of the Watershed-Based Activities described in Section H, and the Effectiveness Assessments described in Section J of this report, the Permittees have identified the following issues that will be addressed in the ROWD.

PROVISION K.2.K – STANDARDIZED REPORTING FORMATS

As part of the ROWD, the Permittees will likely recommend substantial revisions to the Permit requirements for the layout of the Watershed Annual Report. The Permit requires substantial duplication of reporting, which either increases the volume of the report, or requires substantial cross-referencing. In either case, it is confusing to write, and likely confusing to read.

PROVISION K.2.L, AND PROVISION K.2.M – MEASURES OF EFFECTIVENESS

For the ROWD, the Permittees plan to study and recommend an overhaul of the Program Effectiveness Assessments for both the Individual SWMP and the Watershed SWMP.

REVISIONS TO THE MONITORING PROGRAM

Section I.2.2 of this report describes the need for and summarizes recommended changes to the Monitoring Program. The Monitoring Annual Report (Section G-8.3 of Appendix G) describes these recommended changes in detail

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