2006 Marketing Report in Word

RSCVA 1 2006 Marketing Statistics

The Reno-Sparks Convention & Visitors Authority Washoe County, Nevada

2006 Marketing Statistics Report

Mission of the RSCVA:

The mission of the RSCVA is to attract overnight visitors to Reno-Tahoe lodging properties through tourism marketing,

convention sales and facility operations, featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for northern Nevada.


2006 Marketing Statistics Report

RENO-SPARKS CONVENTION & VISITORS AUTHORITY (RSCVA): The Reno-Sparks Convention & Visitors Authority (RSCVA) was established in 1959 as the Washoe County Fair and Recreation Board. The RSCVA acts as a marketing organization for the county to promote convention and tourism business.

Unlike other convention and visitor bureaus across the country, the RSCVA owns and/or operates several facilities designed to draw out-of-town visitors, including:

• National Bowling Stadium (Owned by City of Reno, Operated by RSCVA) • Northgate Golf Club • Pioneer Center for the Performing Arts (Managed by the Reno Performing Arts

Center Association) • Reno Events Center • Reno-Sparks Convention Center • Reno-Sparks Livestock Events Center • Wildcreek Golf Course

Revenue for the RSCVA comes primarily from room license taxes, revenue derived from the operation of the facilities it owns, investment income, and marketing revenue from visitor centers and services. The RSCVA is governed by a Board of Directors that represents a variety of business and community groups in Washoe County, including the gaming, financial, air service, and motel industries, as well as the City of Reno, the City of Sparks and the Washoe County Commission. Incline Village is represented by a non-voting member. Board of Directors as of March, 2007 Representing

Lynn Atcheson Air Service Representative Frank Baldwin Gaming Industry John Breternitz General Business Dwight Dortch City of Reno John Farahi Gaming Industry Jack Fisher Gaming Industry David Humke Washoe County Commission Mike Murdock Financial Industry Mark Pardue Incline Village / Crystal Bay Roberta Ross Motel Industry Phil Salerno City of Sparks Pete Sferrazza Washoe County Commission Sharon Zadra City of Reno


Table of Contents

Introduction and Summary of Key Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Washoe County Population and Climate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Estimated Visitor Count . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Estimated Economic Impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Visitor Profile Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Airport Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Highway Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Amtrak Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Room Utilization and Occupancy Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Number of Licensed Rooms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Room Tax, Rates, and Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Reno-Tahoe Area Convention Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Reno-Sparks Convention Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Reno-Sparks Livestock Events Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . 32 National Bowling Stadium Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Reno Events Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Golf Course Utilization (If Owned/Operated by RSCVA) . . . . . . . . . . . . . . . . . . . . . 35 Ten Year Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49


Introduction to 2006 Report

The 2006 Marketing Statistics Report is a concise statistical reference source on the tourism industry in the Reno-Tahoe, Nevada area. The purpose of the report is to provide a broad overview of visitors to the area and the local tourism industry. The report includes “fast facts” about the number of visitors, the economic impact of visitors, and general visitor profiles. It also includes information about transportation to the area, lodging statistics, and the gaming industry. Additionally, information about the RSCVA’s services and operations is included. This report touches on many topics, but is not exhaustive. The focus is on tourism-related data for the Reno-Tahoe area for the calendar year 2006, with comparative data from 2005 and trend data from the past 10 years (located at the end of the document).

Summary of Key Changes

Indicator Change 2005 to 2006

Taxable Room Revenues 6.8%

Train Passenger Arrivals 5.1%

Motel Occupancy (Point Change) 4.5%

Washoe County Population 3.1%

Washoe County Gaming Win (Actual) 1.8%

Hotel Occupancy (Point Change) 0.4%

Total Visitors to Washoe County -1.6%

Highway Traffic on I-80 at Verdi (Through June 2006) -2.0%

Number of Licensed Rooms -2.2%

Cash Occupied Room Nights -2.9%

Likelihood of Visitors Returning within 2 Years -3.0%

Estimated Mean Daily Budget of Visitors (from 100+ miles) -3.2%

Airport Deplanements -3.6%


Washoe County Population and Climate Washoe County is located in the northwest corner of Nevada. About 16% of Nevada’s population resides in Washoe County, making it the second largest county by population in Nevada (following Clark County). WASHOE COUNTY POPULATION

2005 2006 Percent Change

Estimate Percent Projection Percent Reno 206,735 52.1% 214,371 52.4% 3.7%

Sparks 85,618 21.6% 87,846 21.5% 2.6%

Incline Village/Crystal Bay 11,223 2.8% 11,478 2.8% 2.3% Other Washoe County 93,268 23.5% 95,390 23.3% 2.3% Total Washoe County 396,844 100.0% 409,085 100% 3.1%

Source: Nevada State Demographer. A different source, the U.S. Census Bureau, estimated the Washoe County population at 389,775 in 2005 and 396,428 in 2006, reflecting a 1.7% increase.

MONTHLY AVERAGE TEMPERATURES*

Reno (Airport) 2006

Lake Tahoe (Glenbrook)

2006 Low High Low High January 27 48 27 43 February 26 52 25 42 March 29 49 23 40 April 40 82 32 51 May 48 77 39 64 June 57 88 45 73 July 62 95 50 79 August 58 91 50 77 September 48 82 45 73 October 41 71 38 62 November 29 54 29 48 December 28 47 26 41

Source: Western Regional Climate Center *If 2006 climate data is missing, the mean monthly average temperature from the prior three years is substituted.


Estimated Visitor Count

VISITOR COUNT: From 35+ Miles Away


Estimated Visitors

Percent Estimated Visitors

Percent

Day Visitors 1,311,614 25% 1,310,260 25% -0.1% Overnight – Commercial 3,569,236 68% 3,450,738 67% -3.3% Overnight – Not Commercial 385,555 7% 419,694 8% 8.9% Total 5,266,405 100% 5,180,692 100% -1.6%

Source: RSCVA Visitor Profile Study and RSCVA 35-100 Miles Visitor Profile VISITORS COUNT: By Distance from Area


Estimated Visitors

Percent

Estimated Visitors

Percent

From 35-100 Miles Away 1,504,431 29% 1,540,164 30% 2.4% From 100+ Miles Away 3,761,974 71% 3,640,528 70% -3.2% Total 5,266,405 100% 5,180,692 100% -1.6% VISITORS’ PRIMARY TRANSPORTATION*

2005** 2006 Percent Change

(For Overnight and Day Visitors from 35+ Miles Away)

Estimated Visitors

Percent

Estimated Visitors

Percent

Personal Vehicle (Auto/Truck) 3,761,615 71% 3,629,827 70% -3.5% Air 1,090,972 21% 1,150,407 22% 5.4% Bus (Chartered/Scheduled) 300,958 6% 211,151 4% -29.8% Other (RV, Train, other) 112,859 2% 189,307 4% 67.7% Total 5,266,405 100% 5,180,692 100% -1.6%

*For this estimate, all visitors from less than 100 miles were included in the personal vehicle category.


MARKET ORIGIN: 2006 – By Distance

35-100 Miles Away

100+ Miles Away

2006 Totals

(Overnight and Day Visitors) Estimated Visitors



Percent

Nevada 693,940 45% 85,107 2% 779,047 15%

CA: Central Valley 601,548 39% 495,441 14% 1,096,989 21%

CA: Other No. California 244,676 16% 284,194 8% 528,870 10%

CA: SF Bay Area n/a n/a 665,654 18% 665,654 13%

CA: Southern California n/a 234,043 6% 234,043 5%

Oregon n/a n/a 253,800 7% 253,800 5%

Washington n/a n/a 279,635 8% 279,635 5%

Canada n/a n/a 255,319 7% 255,319 5%

Other States n/a n/a 1,087,335 30% 1,087,335 21%

Total 1,540,164 100% 3,640,528 100% 5,180,692 100%

MARKET ORIGIN: 2005 and 2006 Totals

2005 Totals* 2006 Totals % Change

(Overnight and Day Visitors) Estimated Visitors

Percent

Estimated Visitors

Percent

Nevada 786,389 15% 779,047 15% -0.9%

CA: Central Valley 1,182,992 22% 1,096,989 21% -7.3%

CA: Other No. California 577,117 11% 528,870 10% -8.4%

CA: SF Bay Area 744,871 14% 665,654 13% -10.6%

CA: Southern California 233,242 4% 234,043 5% 0.3%

Oregon 278,386 5% 253,800 5% -8.8%

Washington 285,910 5% 279,635 5% -2.2%

Canada 218,194 4% 255,319 5% 17.0%

Other States 959,304 18% 1,087,335 21% 13.3%

Total 5,266,405 100% 5,180,692 100% -1.6% * Market origin figures were changed from the 2005 report.


Estimated Economic Impact ESTIMATED ECONOMIC IMPACT OF VISITORS


1. Number of Visitors to Washoe Co. 5,266,405 5,180,692 -1.6% 2. Non-Gaming Trip Budget Per Person $406 $474 16.7% 3. Non-Gaming Impact – Direct (1 x 2) $2,138,160,430 $2,455,648,008 14.8% 4. Economic Multiplier (Non-Gaming) 1.77 1.77 0.0% 5. Non-Gamily Impact – Indirect (6 – 3) $1,646,383,531 $1,890,848,966 14.8% 6. Non-Gaming Impact – Total (3 x 4) $3,784,543,961 $4,346,496,974 14.8% 7. Washoe County Total Gaming Win $1,048,725,000 $1,067,290,000 1.8% 8. Discount for Local Gaming* 33% 33% 0.0% 9. Visitor-Related Gaming Win ((7-(7*8)) $702,645,750 $715,084,300 1.8% 10. Economic Multiplier (Gaming) 1.98 1.98 0.0% 11. Gaming Impact – Indirect (12 – 9) $688,592,835 $700,782,614 1.8% 12. Gaming Impact – Total (9 x 10) $1,391,238,585 $1,415,866,914 1.8% 13. Direct Economic Effects (3 + 9) $2,840,806,180 $3,170,732,308 11.6% 14. Indirect Economic Effects (5 + 11) $2,334,976,366 $2,591,631,580 11.0% Total Economic Impact (6 + 12) $5,175,782,546 $5,762,363,888 11.3%

* NOTE: The discount for local gaming in Washoe County was updated in 2005 from 15% to 33%, based on a new study by Wells Gaming Research; thus, the estimate for the percentage of gaming win based on visitors was adjusted from 85% to 67%, which affected the 2005 gaming impact total.

$5,556,828,412 $5,762,363,888

$4,948,640,521$5,175,782,546$5,148,027,618

$0

$1,000,000,000

$2,000,000,000

$3,000,000,000

$4,000,000,000

$5,000,000,000

$6,000,000,000

$7,000,000,000

2002 2003 2004 2005 2006

5-Year Trend of Estimated Economic Impact of Visitors


Visitor Profile Research (From the Visitor Profile Study of Visitors from 100+ Miles Away)

TRIP CHARACTERISTICS 2005 2006 Point Change Day Visitors (From 100+ Miles Away) 3% 3% 0% Overnight Visitors 97% 97% 0% Visiting Primarily on Business 9% 12% +3% Visiting for Convention/Meeting 15% 18% +3% First Time Visitors 21% 20% -1% Average Visits Per Year 4.8 4.4 -0.4 visits Average Members in Party 2.9 3.1 +0.2 Traveling With Persons Under Age 21 13% 13% 0% Avg. Length of Stay (Overnight Only) 3.2 3.3 0.1 Days Made Reservation via the Internet 21% 23% 2% Traveled by personal vehicle 60% 57% -3% Traveled by air 29% 32% 3%

MEAN DAILY BUDGET 2005 2006 % Change Gaming (Per Person) $227 $215 -5.3% Non-Gaming (Per Person) $151 $151 0.0% Total Mean Daily Budget $378 $366 -3.2%

INTEND TO RETURN 2005 2006 Point Change 75-100% Chance of Returning to Reno-Sparks within Two Years 80% 77% -3%

DEMOGRAPHICS 2005 2006 Change Median Age (Years) 57 56 -1 year Median Family Income $64,600 $69,200 +$4,600 Percent Married 75% 72% -3% Source: RSCVA Visitor Profile Study of Visitors from 100 or More Miles Away.


Airport Use Statistics (For Reno-Tahoe International Airport)

TOTAL PASSENGERS BY MONTH


January 389,445 409,643 5.2% February 418,010 401,220 -4.0% March 486,277 465,381 -4.3% April 397,149 410,562 3.4% May 414,127 409,498 -1.1% June 455,870 445,018 -2.4% July 504,093 466,271 -7.5% August 483,861 452,866 -6.4% September 432,581 399,922 -7.5% October 412,014 383,099 -7.0% November 374,393 361,711 -3.4% December 401,436 395,472 -1.5% Total 5,169,256 5,000,663 -3.3%

Source: Reno/Tahoe Airport Authority

Total Passengers for 2005 and 2006 – By Month

300,000

350,000

400,000

450,000

500,000

550,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2005 2006


TOTAL DEPLANEMENTS (PASSENGERS ARRIVING)


January 188,940 201,391 6.6% February 209,575 201,290 -4.0% March 238,771 233,269 -2.3% April 198,824 201,208 1.2% May 211,334 205,261 -2.9% June 231,171 223,935 -3.1% July 253,419 232,477 -8.3% August 241,531 227,304 -5.9% September 214,921 195,756 -8.9% October 202,397 188,438 -6.9% November 187,196 179,936 -3.9% December 206,992 202,985 -1.9% Total 2,585,071 2,493,250 -3.6%

Source: Reno/ Tahoe Airport Authority; data is for all passengers, including visitors to the Reno-Tahoe area, local residents, and people passing through to other destinations.

MARKET SHARE: SCHEDULED PASSENGERS BY AIRLINE CARRIER

2005

2006 Point Change

Southwest 47.3% 50.0% 2.7 United 10.9% 12.0% 1.1 American 9.6% 9.1% -0.5 America West 9.3% 9.0% -0.3 Alaska 8.0% 8.7% 0.7 Delta (estimate) 2.2% 3.6% 1.4 Continental 2.3% 2.5% 0.2 Skywest/Atlantic Southeast 4.2% 2.4% -1.8 Frontier 1.4% 1.4% 0.0 Aloha 1.7% 1.2% -0.5 Scenic 0.2% 0.1% -0.1 Northwest 2.9% <0.1% -2.9 Total 100.0% 100.0% --

Source: Reno/Tahoe Airport Authority; chart in rank order by 2006 market share.


DESTINATION: 2005 2006 Year to Percent ALL AIR Total Total Year Change

PASSENGERS Passengers Percent Passengers Percent Change (Estimated) (Estimated)

Reno/Sparks 1,757,848 68.0% 1,752,755 70.3% -5,093 -0.3% South Lake Tahoe 418,782 16.2% 369,001 14.8% -49,781 -11.9% North Lake Tahoe 155,104 6.0% 182,007 7.3% 26,903 17.3% Carson City 98,233 3.8% 89,757 3.6% -8,476 -8.6% Gardnerville/Minden 82,722 3.2% 92,250 3.7% 9,528 11.5% Other 72,382 2.8% 7,480 0.3% -64,902 -89.7% Total 2,585,071 100.0% 2,493,250 100.0% -91,821 -3.6%

Source for Percent Distribution: Marketec, Inc. Airport Distribution Study


Highway Use Statistics Highway use statistics are reported for two-way traffic at three primary access points (e.g., “principal arterials”) into the Reno-Sparks area: 1) I-80 at Verdi (west of Reno near the California border; NDOT #311120), 2) US 395 South (south of Reno towards Carson City; NDOT #252110), and 3) US 395 North at Bordertown (north of Reno, near the California border; NDOT #312110).

I-80 WEST AT VERDI: Monthly Average Daily Traffic

2005 2006* Percent Change

January 21,145 22,995 8.7%

February 25,718 25,564 -0.6%

March 26,965 22,688 -15.9%

April 26,738 26,387 -1.3%

May 28,929 29,216 1.0%

June 32,838 32,264 -1.7%

July 35,405 n/a n/a

August 36,298 n/a n/a

September 32,844 n/a n/a

October 29,205 n/a n/a

November 27,295 n/a n/a

December 25,297 n/a n/a

Average Daily Traffic (Through June Only) 27,056 26,519 -2.0%

Due to road construction, the NDOT did not collect data for this site July to December, 2006.

US 395 So. – South of Carson/Washoe Co. Line Monthly Average Daily Traffic

2005* 2006 Percent Change

January n/a 31,199 n/a

February n/a 33,489 n/a

March n/a 33,378 n/a

April n/a 34,988 n/a

May n/a 35,708 n/a

June n/a 37,929 n/a

July n/a 37,781 n/a

August n/a 38,978 n/a

September n/a 38,001 n/a

October n/a 35,792 n/a

November n/a 33,076 n/a

December n/a 32,653 n/a

Average Daily Traffic n/a 35,248 n/a

*Comparable 2005 data is not available for this site.


US 395 No.– BORDERTOWN Monthly Average Daily Traffic


January 6,088 n/a n/a February 7,486 n/a n/a March 8,554 n/a n/a April 8,648 n/a n/a May 9,818 n/a n/a June 10,537 n/a n/a July n/a n/a n/a August n/a 10,669 n/a September n/a 10,051 n/a October n/a 9,130 n/a November n/a 8,156 n/a December n/a 7,523 n/a Average Daily Traffic* (Based on available data) 8,527 9,106

*NDOT did not collect data for the US 395 North site from mid-June 2005 to August 2006 due to construction. The Average Daily Traffic figures represent different months and may not be comparable.


Amtrak Use Statistics

(For Amtrak Trains and Amtrak Buses)

PASSENGER ARRIVALS AT RENO AND SPARKS –Amtrak California Zephyr and Special Trains*


January** 2,668 5,503 106.3% February 8,501 7,388 -13.1% March 7,815 7,216 -7.7% April 3,040 3,756 23.6% May 2,076 2,166 4.3% June 1,854 1,959 5.7% July 2,020 1,889 -6.5% August 1,835 1,967 7.2% September 1,723 1,935 12.3% October 2,107 1,942 -7.8% November 2,075 1,990 -4.1% December 2,864 2,816 -1.7% Total 38,578 40,527 5.1%

* Special trains run in January, February, March and April. ** In January, 2005, record snowfall in the Reno area (the most since 1916) caused service disruptions of the trains.

PASSENGER ARRIVALS AT RENO-SPARKS – Amtrak Buses


January 969 897 -7.4% February 1,005 799 -20.5% March 956 718 -24.9% April 865 835 -3.5% May 841 798 -5.1% June 1,008 988 -2.0% July 990 903 -8.8% August 1,036 884 -14.7% September 848 766 -9.7% October 1,041 825 -20.7% November 1,083 875 -19.2% December 1,422 1,336 -6.0% Total 12,064 10,624 -11.9%

Source: Amtrak


Room Utilization and Occupancy Rates (For Washoe County)

HOTEL UTILIZATION Available 2006

Occupied 2006

Percent Occupancy

January 443,911 294,190 66.3% February 404,215 309,403 76.5% March 454,139 352,440 77.6% April 432,684 335,854 77.6% May 445,719 348,111 78.1% June 441,332 374,063 84.8% July 460,223 379,801 82.5% August 462,806 385,524 83.3% September 443,479 378,804 85.4% October 442,615 329,027 74.3% November 426,815 279,915 65.6% December 446,158 296,037 66.4% 2006 Average 442,384 338,798 76.6%

MOTEL UTILIZATION Available 2006

Occupied 2006

Percent Occupancy


28 DAY UTILIZATION Available 2006

Occupied 2006

Percent Occupancy



RV PARKS UTILIZATION Available 2006

Occupied 2006

Percent Occupancy

January 45,136 21,051 46.6% February 40,768 19,642 48.2% March 40,424 19,027 47.1% April 43,680 25,471 58.3% May 45,136 27,637 61.2% June 43,680 29,677 67.9% July 45,136 29,079 64.4% August 45,136 30,934 68.5% September 46,590 32,627 70.0% October 45,136 26,570 58.9% November 43,680 22,402 51.3% December 45,136 21,394 47.4% 2006 Average 44,161 25,484 57.7% TIMESHARES UTILIZATION Available

2006 Occupied

2006 Percent

Occupancy January 37,696 7,379 19.6% February 32,703 8,411 25.7% March 37,696 9,537 25.3% April 36,573 9,361 25.6% May 37,885 8,619 22.8% June 36,708 10,901 29.7% July 37,758 15,367 40.7% August 37,882 17,572 46.4% September 36,540 11,934 32.7% October 37,572 9,378 25.0% November 36,360 7,398 20.3% December 37,851 10,780 28.5% 2006 Average 36,974 10,578 28.6% ALL LODGING SEGMENTS UTILIZATION

Available 2006

Occupied 2006

Percent Occupancy


*All Lodging Segments includes Hotels, Motels, 28-Day, RV Parks, and Timeshares.


OCCUPANCY RATES:

HOTEL OCCUPANCY 2005 2006 Point Change January 62.5% 66.3% 3.8 February 74.6% 76.5% 2.0 March 78.3% 77.6% -0.7 April 74.4% 77.6% 3.2 May 71.7% 78.1% 6.4 June 83.9% 84.8% 0.9 July 87.6% 82.5% -5.1 August 82.5% 83.3% 0.8 September 87.0% 85.4% -1.6 October 77.2% 74.3% -2.8 November 68.1% 65.6% -2.5 December 65.3% 66.4% 1.0 2006 Average 76.1% 76.5% 0.4 MOTEL OCCUPANCY 2005 2006 Point Change January 50.8% 57.2% 6.3 February 54.4% 66.0% 11.5 March 55.1% 65.4% 10.3 April 61.2% 64.6% 3.4 May 58.7% 65.5% 6.8 June 63.3% 72.8% 9.5 July 65.5% 67.8% 2.3 August 64.9% 68.1% 3.2 September 69.0% 69.7% 0.8 October 58.7% 57.4% -1.3 November 55.4% 55.8% 0.4 December 56.2% 57.6% 1.4 2006 Average 59.4% 64.0% 4.5 28 DAY OCCUPANCY 2005 2006 Point Change January 79.6% 82.0% 2.5 February 81.0% 82.1% 1.1 March 80.1% 81.1% 1.0 April 81.7% 82.9% 1.2 May 80.3% 82.7% 2.4 June 79.0% 83.7% 4.7 July 79.3% 82.6% 3.3 August 80.3% 82.5% 2.3 September 85.6% 81.6% -4.0 October 82.6% 78.2% -4.4 November 81.0% 78.5% -2.5 December 81.4% 78.6% -2.8 2006 Average 81.0% 81.4% 0.4


RV PARKS OCCUPANCY 2005 2006 Point Change January 45.8% 46.6% 0.9 February 47.5% 48.2% 0.7 March 52.3% 47.1% -5.2 April 54.9% 58.3% 3.4 May 61.6% 61.2% -0.4 June 67.5% 67.9% 0.5 July 67.2% 64.4% -2.8 August 65.6% 68.5% 3.0 September 65.5% 70.0% 4.5 October 60.2% 58.9% -1.3 November 50.2% 51.3% 1.1 December 47.3% 47.4% 0.1 2006 Average 57.2% 57.5% 0.4 TIMESHARES OCCUPAN. 2005 2006 Point Change January 26.9% 19.6% -7.3 February 28.3% 25.7% -2.6 March 27.4% 25.3% -2.1 April 21.2% 25.6% 4.4 May 21.8% 22.8% 0.9 June 28.7% 29.7% 1.0 July 35.6% 40.7% 5.1 August 36.0% 46.4% 10.3 September 28.5% 32.7% 4.1 October 23.3% 25.0% 1.6 November 20.3% 20.3% 0.0 December 27.8% 28.5% 0.7 2006 Average 27.2% 28.6% 1.4 ALL LODGING SEGMENTS OCCUPANCY

2004 2005 Point Change

January 60.5% 63.5% 3.1 February 68.4% 71.5% 3.1 March 70.9% 71.9% 1.0 April 69.7% 72.5% 2.9 May 67.9% 72.9% 5.0 June 76.3% 79.0% 2.7 July 79.5% 77.3% -2.3 August 76.4% 78.3% 1.9 September 80.1% 79.0% -1.1 October 71.7% 69.1% -2.6 November 64.8% 63.1% -1.8 December 63.6% 64.0% 0.4 2006 Average 70.8% 71.8% 1.0

*All Lodging Segments includes Hotels, Motels, 28-Day, RV Parks, and Timeshares.


Number of Licensed Rooms

As of December 31, 2006 LICENSED ROOMS BY LOCATION

City of Reno

City of Sparks

N. Lake Tahoe

Other Washoe

Total Rooms

Total Licensees

Hotels 11,788 2,344 713 0 14,845 26

Motels/Limited Service 3,120 444 62 41 3,667 64

28 Day Rentals 3,500 320 0 33 3,853 91

RV Parks 946 460 0 50 1,456 12

Condos/Timeshares 279 161 810 0 1,250 18

Total 19,633 3,729 1,585 124 25,071 211

LICENSED ROOMS BY YEAR

2005 (as of 12/31)

2006 (as of 12/31)

Percent Change

Hotels 14,585 14,845 1.8%

Motels/Limited Service 4,302 3,667 -14.8%

28 Day Rentals 3,869 3,853 -0.4%

RV Parks 1,626 1,456 -10.5%

Condos/Timeshares 1,246 1,250 0.3%

Total 25,628 25,071 -2.2%


Room Tax, Rates, and Revenues

CASH OCCUPIED ROOM NIGHTS*


Hotels 3,327,095 3,310,223 -0.5% Motels 658,413 540,187 -18.0% 28-Day Properties 147,710 147,003 -0.5% RV Parks 89,064 87,921 -1.3% Timeshares 86,294 96,730 12.1% Total 4,308,576 4,182,064 -2.9%

*Cash occupied room nights table does not include the following, which are not taxable: Complimentary rooms, rooms occupied for more than 28 consecutive nights, timeshares owners/traders, or occupancy in non-licensed properties.

TAXABLE ROOM REVENUES*

2005 ($000)

2006 ($000)

Percent Change

January 18,886 19,629 3.9% February 19,609 20,575 4.9% March 20,764 23,319 12.3% April 20,670 22,141 7.1% May 20,089 23,816 18.6% June 27,166 28,748 5.8% July 31,148 30,641 -1.6% August 30,832 33,941 10.1% September 32,016 34,089 6.5% October 21,244 21,276 0.2% November 16,891 16,793 -0.6% December 18,009 21,290 18.2% Total 277,325 296,258 6.8%

*Reported gross revenues adjusted for comps and other non-taxable rentals.


GROSS ROOM TAX COLLECTIONS

2005 ($000)

2006 ($000)

Percent Change

January 2,382 2,472 3.8% February 2,413 2,579 6.9% March 2,624 3,028 15.4% April 2,724 2,906 6.7% May 2,497 3,112 24.6% June 3,426 3,659 6.8% July 3,965 3,870 -2.4% August 3,925 4,312 9.9% September 4,071 4,365 7.2% October 2,753 2,642 -4.0% November 2,463 2,215 -10.1% December 2,315 2,724 17.7% Total 35,557 37,886 6.6%

GROSS ROOM TAX DISTRIBUTION

2005 ($000)

2006 ($000)

Percent Change

RSCVA Dedicated Tax – 6% 16,779 17,871 6.5% NV Lodging Tax: RSCVA – 5/8% 1,775 1,862 4.9%

NV Lodging Tax: 3/8% State Portion 1,049 1,117 6.5% 1% National Bowling Stadium Tax 2,805 2,988 6.5% Railroad Project 939 1,029 9.6% Convention Center Expansion 5,593 5,957 6.5% 1% Local Government Tax 2,461 2,613 6.2% City Center Development and Downtown Events Center

3,317 3,536 6.6%

2.5% Sparks Redevelopment 838 913 8.9% TOTAL 35,557 37,886 6.6%

NET RSCVA ROOM TAX REVENUE (65/8%)

2005 ($000)

2006 ($000)

Percent Change

January 1,247 1,296 3.9% February 1,262 1,345 6.6% March 1,365 1,579 15.7% April 1,414 1,507 6.6% May 1,290 1,617 25.3% June 1,788 1,900 6.3% July 2,070 2,025 -2.2% August 2,048 2,256 10.2% September 2,115 2,269 7.3% October 1,431 1,374 -4.0% November 1,290 1,148 -11.0% December 1,207 1,416 17.3% Total 18,527 19,733 6.5%


Gaming

GAMING WIN: RENO

2005 ($000)

2006 ($000)

Percent Change

January 47,537 55,471 16.7% February 55,742 61,298 10.0% March 62,524 60,313 -3.5% April 60,945 65,931 8.2% May 65,156 67,176 3.1% June 62,591 63,881 2.1% July 72,636 71,173 -2.0% August 70,192 68,572 -2.3% September 70,721 69,943 -1.1% October 68,791 67,741 -1.5% November 61,659 57,439 -6.8% December 56,018 58,425 4.3% Total* 754,766 767,718 1.7%

*Totals are based on the gaming win figure reported in the “Twelve Month Summary” in the December 2006 Gaming Revenue Report. GAMING WIN: SPARKS

2005 ($000)

2006 ($000)

Percent Change

January 11,472 13,273 15.7% February 12,673 13,906 9.7% March 14,026 14,350 2.3% April 14,172 14,135 -0.3% May 13,480 14,203 5.4% June 13,376 14,026 4.9% July 15,245 15,150 -0.6% August 14,187 15,270 7.6% September 15,623 15,972 2.2% October 14,876 14,229 -4.3% November 12,927 13,616 5.3% December 13,898 14,466 4.1% Total 165,956 172,597 4.0%


GAMING WIN: NORTH LAKE TAHOE (in Washoe County)

2005 ($000)

2006 ($000)

Percent Change

January 3,496 2,978 -14.8% February 3,169 2,874 -9.3% March 3,063 2,754 -10.1% April 2,690 2,940 9.3% May 2,682 3,105 15.8% June 3,295 3,537 7.3% July 5,242 5,431 3.6% August 4,897 4,892 -0.1% September 4,209 4,154 -1.3% October 3,392 3,300 -2.7% November 2,635 2,842 7.9% December 4,039 3,552 -12.1% Total 42,804 42,370 -1.0% GAMING WIN: ALL WASHOE COUNTY

2005 ($000)

2006 ($000)

Percent Change

January 67,648 77,787 15.0% February 77,662 84,426 8.7% March 86,298 83,581 -3.1% April 84,661 89,226 5.4% May 88,588 91,187 2.9% June 86,601 88,898 2.7% July 101,117 99,723 -1.4% August 97,230 96,549 -0.7% September 99,055 98,539 -0.5% October 95,448 93,053 -2.5% November 83,847 80,853 -3.6% December 80,323 83,104 3.5% Total 1,048,725 1,067,290 1.8%


Washoe County Gaming Win For 2005 and 2006 – By Month

(In $Thousands)

010,00020,00030,00040,00050,00060,00070,00080,00090,000

100,000110,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2005 2006

GAMING WIN BY CITY/AREA

2005 2006 Point Change

Percent Change For Win

($000) % ($000) %

Reno 754,766 72.0% 767,718 71.9% -0.1 1.7%

Sparks 165,956 15.8% 172,597 16.2% 0.4 4.0%

North Lake Tahoe 42,804 4.1% 42,370 4.0% -0.1 -1.0%

Other Washoe Co. 85,199 8.1% 84,605 7.9% -0.2 -0.7%

Total 1,048,725 100.0% 1,067,290 100.0% 1.8%

NUMBER OF NON-RESTRICTED CASINOS IN WASHOE COUNTY*

2005 (Based on 12

Month Summary)

2006 (Based on 12

Month Summary)

Change in Number of

Casinos

Reno 23 21 -2 Sparks 11 11 0 North Lake Tahoe 5 5 0 Other Washoe County 13 13 0 Total 52 50 -2

*Based upon Nevada’s Gaming Control Board’s Gaming Revenue Report for Non-Restricted Casinos, 12-Month summary .


NUMBER OF UNITS: SLOT MACHINES

2005 (Based on 12

Month Summary)

2006 (Based on 12

Month Summary)

Percent Change

Reno 15,235 14,242 -6.5% Sparks 4,629 4,581 -1.0% North Lake Tahoe 1,161 1,153 -0.7% Other Washoe County 2,563 2,465 -3.8% Total 23,588 22,441 -4.9%

NUMBER OF UNITS: TABLES/GAMES*

2005 (Based on 12

Month Summary)

2006 (Based on 12

Month Summary)

Percent Change

Reno 539 508 -5.8% Sparks 92 95 3.3% North Lake Tahoe 55 56 1.8% Other Washoe County 36 39 8.3% Sub-Total* 722 698 -3.3% “Card Games” Category (All Washoe County) 79 90 13.9%

Total 801 788 -1.6%

*The sub-total category for “Tables/Games ” includes twenty-one, craps, roulette, 3-card poker, mini-baccarat, keno, let it ride, pai gow, pai gow poker, race book, sports pool, and “other” games. The additional “card games” category is separated out by the Nevada State Gaming Control Board.

AVERAGE WIN PER UNIT PER DAY: 2006 Average

Per Slot Unit Per Day

Per Table/Other* Per Day

Reno $111.42 $968.13 Sparks $ 89.03 $646.72 North Lake Tahoe $ 74.75 $516.05 Other Washoe County $ 83.89 $615.95 2006 Total $101.94 $868.44

*Excluding the stand alone “card games” category for both win amount and units.


COMPARATIVE GAMING PERFORMANCE – USA*

2005 Win Amount

($000)

2006 Win Amount

($000)

Percent Change

Las Vegas, Nevada (Clark County) 9,716,860 10,643,824 9.5% Atlantic City, New Jersey 5,018,276 5,217,614 4.0% Indiana Riverboat Gaming 2,405,091 2,577,430 7.2% Illinois Riverboat Gaming 1,752,201 1,923,561 9.8% Louisiana Riverboat Gaming 1,675,573 1,853,624 10.6% Mississippi River Counties (Tunica) 1,582,319 1,660,154 4.9% Missouri Riverboat Gaming 1,509,325 1,591,943 5.5% Reno/Sparks, Nevada (Washoe Co.) 1,048,725 1,067,290 1.8% Mississippi Gulf Coast** 886,158 909,873 2.7%

* Based on publicly disclosed records from the various states’ gaming control boards/commissions. **The Mississippi Gulf Coast casinos did not have gaming revenue in September, October or

November of 2005, due to the devastation caused by Hurricane Katrina, which hit the region on August 29, 2005.

COMPARATIVE GAMING PERFORMANCE – NEVADA

2005 Win Amount

($000)

2006 Win Amount

($000)

Percent Change

Clark Co. (Las Vegas, Laughlin) 9,716,860 10,643,824 9.5% Washoe Co. (Reno, Sparks) 1,048,725 1,067,290 1.8% Douglas Co. (S. Lake Tahoe Only) 335,446 333,725 -0.5% Elko Co. (Elko, Wendover) 258,366 272,155 5.3% Carson Valley (Carson, Minden) 124,637 124,288 -0.3% Nye Co. (Pahrump, Tonopah) 62,258 67,088 7.8% Lyon Co. (Dayton, Yerington) 36,709 43,669 19.0% Churchill Co. (Fallon) 22,461 23,527 4.7% Humboldt Co. (Winnemucca) 19,259 20,215 5.0% White Pine Co. (Ely) 7,424 8,004 7.8% Other Nevada Counties 16,894 18,259 8.1% Total Nevada 11,649,040 12,622,044 8.4%

*Based upon Nevada’s Gaming Control Board’s Gaming Revenue Report for Non-Restricted Casinos, 12-Month summary .


COMPARATIVE GAMING PERFORMANCE – NEVADA Win Percent for Casinos*

2006 Win Percent

Slots

2006 Win Percent

Tables/Games

Clark Co. (Las Vegas, Laughlin) 6.2% 12.8% Washoe Co. (Reno, Sparks) 5.1% 16.8% Douglas Co. (S. Lake Tahoe Only) 6.9% 15.8% Elko Co. (Elko, Wendover) 5.7% 20.2% Carson Valley (Carson, Minden) 5.1% 17.7% Nye Co. (Pahrump, Tonopah) 6.0% 9.4% Lyon Co. (Dayton, Yerington) 5.7% 13.8% Churchill Co. (Fallon) 5.8% 21.1% Humboldt Co. (Winnemucca) 6.0% 21.7% White Pine Co. (Ely) 5.6% 22.7% Other Nevada 6.4% 19.6% Total Nevada - 2006 6.0% 13.1%

*The “Win Percent” for slot devices provides a ratio that represents the reported win amount divided by the total dollar amount played by patrons. The “Win Percent” for games provides a ratio that has been adjusted for effects of credit play. Data is from the State Gaming Control Board’s Gaming Revenue Report for December, 31, 2005, 12-month summary.


Reno-Tahoe Area Convention Sales

Figures are based upon convention groups identified by the RSCVA and may not include all groups that booked directly with the hotel properties.

NUMBER OF CONVENTIONS AND MEETINGS HELD


January 13 6 -53.8% February 24 13 -45.8% March 17 31 82.4% April 29 23 -20.7% May 25 13 -48.0% June 13 16 23.1% July 17 22 29.4% August 15 14 -6.7% September 24 16 -33.3% October 22 32 45.5% November 11 17 54.5% December 5 1 -80.0% Total 215 204 -5.1% BLOCKED ROOM NIGHTS FOR CONVENTIONS/MEETINGS


January 36,247 23,670 -34.7% February 22,925 17,509 -23.6% March 11,809 81,105 586.8% April 31,132 23,984 -23.0% May 23,906 10,570 -55.8% June 47,287 47,255 -0.1% July 46,426 34,448 -25.8% August 8,426 37,708 347.5% September 21,497 16,442 -23.5% October 15,495 17,413 12.4% November 12,194 35,498 191.1% December 5,062 610 -87.9% Total 282,406 346,212 22.6%

.


ANTICIPATED ATTENDANCE AT CONVENTIONS/MEETINGS


January 23,985 24,837 3.6% February 14,815 10,120 -31.7% March 19,900 64,658 224.9% April 30,290 17,365 -42.7% May 19,610 5,782 -70.5% June 32,965 29,110 -11.7% July 50,735 26,635 -47.5% August 6,747 21,135 213.3% September 16,705 8,299 -50.3% October 22,183 12,025 -45.8% November 16,932 17,834 5.3% December 2,090 700 -66.5% Total 256,957 238,500 -7.2%


Reno-Sparks Convention Center Utilization Event use days at the Convention Center are based on room or room combinations for both the ballroom areas and the meeting rooms. If a show used more than one exhibit hall, each exhibit hall received a day credit. For instance, if an exhibit used all 54 meeting rooms as separate rooms, they received credit for 54 days. EVENT USE DAYS BY FACILITY

Ballroom Area

Exhibit Halls

Meeting Rooms

Other Areas

Total

January 14 108 303 0 425 February 10 56 227 16 309 March 2 85 299 22 408 April 0 54 67 37 158 May 1 72 53 17 143 June 0 89 510 92 691 July 0 69 506 82 657 August 7 86 456 12 561 September 5 22 49 10 86 October 3 34 89 9 135 November 2 13 155 9 179 December 6 33 418 2 459 Total in 2006 50 721 3,132 308 4,211

Total in 2005 170 619 1,199 266 2,254

Percent Change -70.6% 16.5% 161.2 15.8% 86.8% EVENT USE DAYS BY TYPE OF EVENT

Convention & Trade Shows

Public Shows

Misc. Meetings

Spectator Events**

Total

January 345 56 23 0 424 February 249 7 53 0 309 March 252 63 92 0 407 April 0 14 144 0 158 May 0 3 140 0 143 June 0 0 690 0 690 July 541 4 112 0 657 August 441 34 86 0 561 September 57 9 20 0 86 October 0 67 68 0 135 November 0 32 147 0 179 December 429 13 16 0 458

Total in 2006 2,314 302 1,591 0 4,207

Total in 2005 695 273 305 981 2,254

Percent Change 232.9% 10.6% 421.6% -100.0% 86.6% **Spectator Events are special events booked through Convention Sales.


Reno-Sparks Livestock Events Center Utilization Event use days for the Reno-Sparks Livestock Events Center include move-in days, move-out days, and event days.

EVENT USE DAYS BY LOCATION*

Main Arena

Livestock Pavilion

Cutting Arena

Stalls/ Barns

Rodeo Area

Exhibit Hall

Total

January 18 19 0 0 0 25 62 February 21 21 0 0 0 3 45 March 14 17 4 4 7 10 56 April 17 22 16 10 11 2 78 May 20 22 22 26 16 6 112 June 15 15 15 15 15 15 90 July 25 23 23 23 18 4 116 August 23 19 14 27 19 11 113 September 19 19 14 14 14 21 101 October 20 19 20 20 20 3 102 November 16 14 9 11 6 14 70 December 9 7 0 3 0 2 21 Total in 2006 217 217 137 153 126 116 966 Total in 2005 231 171 146 162 114 129 953 Percent Change -6.1% 26.9% -6.2% -5.6% 10.5% -10.1% 1.4% EVENT USE BY TYPE OF EVENT

Equine & Livestock

Events

Public Shows

Sporting Events

Misc. Other

Total

January 0 25 18 0 43 February 0 2 21 3 26 March 8 15 5 1 29 April 27 2 6 0 35 May 26 8 0 1 35 June 15 0 0 0 15 July 23 1 0 2 26 August 23 4 0 0 27 September 14 7 5 1 27 October 31 0 0 0 31 November 14 10 5 0 29 December 6 0 9 1 16 Total in 2006 187 74 69 14 338 Total in 2005 181 106 67 13 367 Percent Change 3.3% -30.2% 3.0% 7.7% -7.9%

*Note: The number of locations exceeds the number of events because some events use more than one facility location.


National Bowling Stadium Utilization EVENT USE DAYS BY LOCATION

Bowling Lanes

Concourse Area

Registr. Area

Squad Room

Stadium Theater

Stadium Club

Conf. Room Total

January 14 9 12 12 8 2 2 59 February 5 4 2 2 9 2 1 25 March 24 24 24 24 10 3 10 119 April 30 30 30 30 2 4 0 126 May* 31 31 31 31 13 2 5 144 June* 30 30 30 30 0 4 0 124 July* 17 17 17 20 0 4 0 75 August 9 3 9 3 5 6 3 38 September 6 3 3 3 0 2 0 17 October 21 21 19 2 4 4 2 73 November 12 8 8 3 6 5 4 46 December 12 3 8 8 9 5 3 48

Total in 2006 211 183 193 168 66 43 30 894

Total in 2005* 116 76 79 27 56 36 6 396 Percent Change**

81.9% 140.8% 144.3% 522.2% 17.9% 19.4% 400.0% 125.8%

* Note: The National Bowling Stadium was closed from May 5 to July 20, 2005 due to the installation of new bowling lanes and an automatic scoring system. ** Neither the ABC nor the WIBC National Tournaments bowled at the National Bowling Stadium in 2005. The USBC Women's Tournament was held March 16 to July 3, 2006.


Reno Events Center Utilization EVENT USE DAYS BY LOCATION

Main Arena Meeting Rooms Total

January 7 39 46 February 3 15 18 March 18 28 46 April 8 15 23 May 14 24 38 June 15 33 48 July 6 17 23 August 6 15 21 September 20 22 42 October 7 7 14 November 7 49 56 December 4 14 18 Total in 2006 115 278 393 Total in 2005 132 380 512 Percent Change -12.9% -26.8% -23.2%

EVENT USE BY TYPE OF EVENT

Concerts & Comedy Shows

Conventions & Tradeshows

Special Events*

Total

January 1 1 1 3 February 2 0 1 3 March 1 1 1 3 April 2 0 2 4 May 2 1 1 4 June 2 1 2 5 July 1 1 2 4 August 1 1 1 3 September 3 3 0 6 October 0 1 2 3 November 4 0 3 7 December 2 0 2 4 Total in 2006 21 10 18 49 Total in 2005 31 5 33 69 Percent Change -32.3% 100.0% -45.5% -29.0% *Special Events are all other events that do not fall under the Concert/Comedy or Convention/Tradeshow categories.


Golf Course Utilization (For Golf Course Owned or Operated by RSCVA)

Wildcreek Golf Course, Sparks, NV

WILDCREEK: TOURNAMENT PLAYERS

2005 2006 Percent Change*

January 0 0 -- February 0 0 -- March 58 0 -- April 155 128 -17.4% May 442 443 0.2% June 735 921 25.3% July 845 1,153 36.4% August 573 603 5.2% September 545 706 29.5% October 485 176 -63.7% November 147 0 -- December 0 0 -- Total 3,985 4,130 3.6%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions. WILDCREEK: OPEN PLAY PLAYERS*

2005 2006 Percent Change**

January 0 770 -- February 405 1,006 148.4% March 1,260 663 -47.4% April 1,748 1,839 5.2% May 2,083 2,360 13.3% June 2,415 2,522 4.4% July 2,528 2,290 -9.4% August 2,645 2,284 -13.6% September 2,807 2,401 -14.5% October 2,018 2,034 0.8% November 999 875 -12.4% December 361 522 44.6% Total 19,269 19,566 1.5%

*Open-play is based on walk-ins, 9-hole players, twilight players, and locals. **Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.


WILDCREEK: ANNUAL TICKET HOLDERS


January 0 322 -- February 299 390 30.4% March 827 323 -60.9% April 717 398 -44.5% May 562 402 -28.5% June 537 389 -27.6% July 535 341 -36.3% August 633 387 -38.9% September 510 348 -31.8% October 470 403 -14.3% November 435 341 -21.6% December 371 325 -12.4% Total 5,896 4,369 -25.9%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions. WILDCREEK: EXECUTIVE COURSE


January 0 770 -- February 492 1,006 104.5% March 1,389 663 -52.3% April 2,302 1,967 -14.6% May 2,329 2,803 20.4% June 3,289 3,443 4.7% July 3,671 3,175 -13.5% August 3,664 3,459 -5.6% September 2,866 2,997 4.6% October 2,214 2,634 19.0% November 1,214 1,107 -8.8% December 338 504 49.1% Total 23,768 24,528 3.2%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.


WILDCREEK: TOTAL CHAMPIONSHIP + EXECUTIVE


January 0 1,504 -- February 1,196 2,510 109.9% March 3,534 1,530 -56.7% April 4,922 4,412 -10.4% May 5,416 6,055 11.8% June 6,976 7,268 4.2% July 7,579 6,959 -8.2% August 7,515 6,733 -10.4% September 6,728 6,452 -4.1% October 5,187 5,247 1.2% November 2,795 2,323 -16.9% December 1,070 1,351 26.3% Total 52,918 52,344 -1.1%



Northgate Golf Club, Reno, NV

NORTHGATE: TOURNAMENT PLAYERS


January 0 0 -- February 0 0 -- March 0 0 -- April 0 0 -- May 170 101 -40.6% June 152 117 -23.0% July 187 104 -44.4% August 244 172 -29.5% September 394 360 -8.6% October 163 102 -37.4% November 0 100 -- December 0 0 -- Total 1,310 1,056 -19.4%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions. NORTHGATE: OPEN PLAY PLAYERS*

2005 2006 Percent Change**

January 0 0 -- February 0 0 -- March 228 141 -38.2% April 781 1,247 59.7% May 1,579 1,790 13.4% June 1,898 1,917 1.0% July 2,086 2,103 0.8% August 1,952 2,132 9.2% September 1,589 1,642 3.3% October 1,283 1,315 2.5% November 546 539 -1.3% December 0 0 -- Total 11,942 12,826 7.4%

*Open-play is based on walk-ins, 9-hole players, twilight players, and locals.

**Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.


NORTHGATE: ANNUAL TICKET HOLDERS


January 0 0 -- February 0 0 -- March 0 63 -- April 279 312 11.8% May 461 400 -13.2% June 457 346 -24.3% July 475 332 -30.1% August 434 308 -29.0% September 315 218 -30.8% October 365 229 -37.3% November 196 135 -31.1% December 0 0 -- Total 2,982 2,343 -21.4%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions. NORTHGATE: TOTAL CHAMPIONSHIP


January 0 0 -- February 0 0 -- March 228 204 -10.5% April 1,060 1559 47.1% May 2,210 2291 3.7% June 2,507 2380 -5.1% July 2,748 2539 -7.6% August 2,630 2612 -0.7% September 2,298 2220 -3.4% October 1,811 1646 -9.1% November 742 774 4.3% December 0 0 -- Total 16,234 16,225 -0.1%



Ten Year Trends

Washoe County Population

320,

828

327,

899

334,

601

341,

935

353,

271

359,

423

373,

233

383,

453

396,

844

409,

085

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: Nevada State Demographer’s Office

Estimated Number of Visitors to the Reno-Sparks Area

5,00

8,50

4

5,18

8,32

5

5,05

1,10

1

5,12

1,69

3

5,15

5,64

9

5,68

8,46

9

5,54

3,97

7

5,18

0,69

2

5,26

6,40

5

5,53

5,81

2

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

The methodology was revised in 2002 to better capture day visitors.


Median Age of Adult Visitors

56575556535454545554

0

10

20

30

40

50

60

70

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Data for 2000 and 2001 are estimates, based on trends.

Median Family Income of Visitors$6

9,20

0

$64,

600

$63,

300

$63,

600

$59,

600

$58,

500

$57,

500

$56,

500

$52,

300

$51,

300

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



First Time Visitors

20%21%20%22%15%16%17%18%18%20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006


Visitors Who Traveled withPersons Under Age 21

13%13%13%13%19%

13%11%9%8%9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



Average Number of Members in Visiting Party

3.12.93.23.0

3.33.02.82.72.72.82.6

0.0

1.0

2.0

3.0

4.0

5.0

6.0

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006


Average Length of Stay(For Overnight Visitors in Nights Stayed)

3.33.23.23.1

2.52.82.82.82.72.8

0.0

1.0

2.0

3.0

4.0

5.0

6.0

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



Average Visits Per Year(Excluding First Time Visitors)

4.44.8

4.1

5.04.84.54.34.13.94.3

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006


Percent of Visitors From California

46%51%

43%44%

59%54%53%51%50%50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



Reno-Sparks Visitors Who Visited a CA. Indian Casino in Prior 12 Months

31%34%

22%

42%41%36%

32%27%25%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006


Visitors Who Attended a Convention/Trade Show

18%15%18%15%13%11%10%9%7%10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



Total Airport Passengersto Reno/Tahoe Int’l Airport

6,86

2,96

5

6,78

2,46

8

6,10

4,08

6

5,62

0,24

6

4,93

2,64

8

4,51

0,40

6

4,58

6,02

7

5,09

3,91

4

5,16

9,25

6

5,00

0,66

3

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

From Reno-Tahoe Airport Authority

Washoe Co. Gaming Revenue (Win Amounts are in Thousands - Add 000)

$1,0

67,2

90

$1,0

48,7

25

$1,0

25,3

15

$1,0

10,4

53

$1,0

34,7

89

$1,0

80,7

32

$1,1

40,5

98

$1,0

73,5

50

$1,0

24,6

26

$999

,371

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

From Nevada Gaming Control Board


Mean Daily Budget Per Person Budget for Gaming Plus Non-Gaming

Visitors from 100+ Miles Away

$159 $163 $182 $192 $202 $212 $210 $212 $227 $215$87 $95

$104 $113$122

$131 $105 $126$151 $151

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Gaming Non-Gaming


$246 $258$286 $305

$324$343

$315 $338$378 $366

Licensed Rooms(All Types)

25,0

71

25,6

28

26,8

90

26,8

16

28,1

36

27,2

57

27,5

83

27,7

93

27,5

73

28,4

22

0

10,000

20,000

30,000

40,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006


Occupancy Rates forHotels and Motels

78% 78% 78% 78% 77% 75% 75% 77% 76% 77%

46% 46% 46%40%

53% 51% 53%60% 59% 64%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Hotel Motel

Note: long-term, semi -permanent occupancy is not included.

Intent to Return to Reno-SparksDefinitely or Very Likely to Return Within 2 Years

77%80%73%76%

83%83%83%83%82%84%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006



Acknowledgements

The Reno-Sparks Convention & Visitors Authority wishes to thank the following contributors to this report:

Amtrak Nevada Department of Transportation Nevada Gaming Control Board Reno/Tahoe Airport Authority State of Nevada Demographer U.S. Census Bureau Western Regional Climate Center

For more information, please contact: Reno-Sparks Convention and Visitors Authority P.O. Box 837 Reno, NV. 89504-0837 Phone: 775-827-7600 Fax: 775-827-7646

2006 Marketing Report in Word

Documents

Transcript of 2006 Marketing Report in Word