20 Ways To Be A Compelling Public Speaker - Univision Presentation
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Transcript of 20 Ways To Be A Compelling Public Speaker - Univision Presentation
Fear
AnxietyContent Development
Delivery Forgetting stuff
Lack of honest feedback
What is your biggest challenge with public speaking?
4
You could give the best presentation in the
world... but if you don’t identify the outcome you seek, you could miss a
huge opportunity!
19
choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
25
choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
internet scams
shipping charges
rush fees
setup charges
bait & switch
26
1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?
2. Strategy (1 hour)A.Business ModelB.Sales Funnel
i. Chez Badeaux as an exampleii. Come up with each of their sales funnels
3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.Whatʼs their PAIN? What can you teach them?
opening with WHY is the best way to go - then get into WHAT, and
finally HOW
...and so on.
29
1.WHY• Position why itʼs important • What do they stand to LOSE vs. what they can GAIN
2.WHAT• What youʼre offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “youʼll have to change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not process
3.HOW• Teach what youʼre going to teach
4.RECAP • Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
30
StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)
“...If you focus on logic, numbers, reasons and rationale
when you sell, you’re putting half your client’s brain to sleep... [the
half that makes decisions]”
35
1. "Without Socrates, we
wouldn't have the Socratic Method, the
greatest way of teaching things known to man (apart from
juggling chain saws.)"
Use Questions
52
try:
“um”“you know”
“ahhh”“like”
...pausing...rhetorical question
...dramatic pause
...drop altogether
instead of:
15. Eliminate Verbal Filler
79
onlyjust
you knowreally
in my opinionsort ofkind of
apparentlyI’m not an expert, but
I may not be qualified, butbut
maybeI guess
80
Your brand is most readily conveyed by
what you wear (& how you
wear it). Make sure it’s aligned with your brand when you are in public, especially
when you’re speaking!
83
By the way... that doesn’t
mean BORING. In fact, having some “flair” will make you
memorable AND approachable.
Just make sure it’s aligned with who you are
and what your target needs.
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