20 Step Marketing Plan by Lourdes Tan

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Discovery: The Path to a New World Lourdes “LuLu” Tan October 13, 2010

Transcript of 20 Step Marketing Plan by Lourdes Tan

Page 1: 20 Step Marketing Plan by Lourdes Tan

Discovery: The Path to a New World

Lourdes “LuLu” TanOctober 13, 2010

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Map to the New World

1. Vision Mission: Dream Destination

2. Essentials Needed to Get There:

Roles

Monitor

3. Things to Stay on Track: My Mantra

4. 20 years later…

5. Conclusion: Final Destination

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Vision Mission: Dream Destination

To live a God-fearing life, Discovering, unrelentingly, what the world has to offer using my skills as a Doctor to give my undivided attention to the needs of my patients, and backed with an MBA, I will help everyone; especially to my fellow Filipinos, to uplift the situation in my home town in Mindanao, specifically in an economical sense by helping creating jobs for the people in the SOCKSARGEN area, in order to contribute to progress and bring hope into their hearts.

SOCSKSARGEN: South Cotabato, Sultan Kudarat, Sarangani, General Santos City

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Daily Roles

Good Daughter

Helpful Sister

Fantastic Tita

Loyal Friend

Skilled and Compassionate Doctor

Patriotic Filipino

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Good Daughter

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Helpful Sister

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Fantastic Tita

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Loyal Friend

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Skilled and Compassionate Doctor

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Patriotic Filipino

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Monitor

Making Reflecting a Habit

Continuing Learning

Getting Feedback

Time for family, friends, community

Time for self

Organizing my Activities

Personal Accounting

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My Mantra In becoming a successful Doctor we must market

Our Selves: Use my Bubbly Personality (From The Untapped Marketing Technique: Your Personality)

Show Interest in People

Be Nice

Take Notes

Listen More than Talk

Make Connections

Talk in Terms of Peoples Interest

Make People Feel Important

Of course continuing education to be a skilled and efficient physician

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My Mantra

Aside from career plan, my life plan is to be Happy. As the Dalai Lama said, “Balance is Key to a Happy Life”

“A Balanced and skillfull approach to life taking care to avoid extremes, becomes a very important factor in conducting one’s everyday existence… For instance, if we find ourselves becoming arrogant, being puffed up by self-importance based on one’s supposed or actual achievement or qualities, then the antidote is to think about one’s own problems and suffering, contemplating the unsatisfactory aspects of existence.”

“But if you are overwhelmed and you become discouraged, helpless and depressed… Under such circumstances, it is important to be able to uplift your mind by reflecting on your achievements, the progress that you made so far, and your other positive qualities so that you can uplift your mind.”

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5P’s to Success

Product – Skilled, efficient, compassionate doctor

Promotions – Join Medical Missions, be part of HMO, have a clinic in a local Medical Plaza (where density of people is greater)

Place – General Santos City, a Booming city with quickly increasing population

Price – Relative pricing: Fair prices for Class A, B, C more affordable for Class D, E

Position – Maybe specialize in a discipline rare in SOCSKSARGEN (Ex. Oncology, Rehab, Pathologist, etc)

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My Brand Now

Bubbly Lulu Tan

Bubbles

Loo Loo

Tan

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20 years down the line…

25 year old bubbly lady

Dedicated Medical-MBA Student

Idealistic

Planning steps for career

45 year old bubbly lady

Skilled and Compassionate Doctor, General Physician

Pragmatic, but still hopeful

Business Venture

Bubbly Family

Living in Mindanao, making it a better place

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Conclusion: Final Destination

Having a Bubbly Personality makes me have a Positive Outlook in Life helping me:

Reach my Final Destination

Lead a Balanced Life having time for self and others, work and play, etc.

A Balanced Life is Key to Happiness… and Success