20 najciekawszych faktów o B2B marketing automation
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20 20 INCREDIBLE MARKETING INCREDIBLE MARKETING AUTOMATION STATS AUTOMATION STATS Automation
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Fakty o automatyzacji marketingu B2B
Transcript of 20 najciekawszych faktów o B2B marketing automation
2020INCREDIBLE MARKETINGINCREDIBLE MARKETINGAUTOMATION STATSAUTOMATION STATS
Automation
The adoption of marketing automationtechnology is expected to increase50% by 2015
*SiriusDecisions, 2012
20152012
...along with 76% ofthe world’s largestSaaS companies.
25% of B2B Fortune500 companiesare already usingmarketingautomation...
*Pardot, 2013
84% of top-performing companies arealready using or plan to start usingmarketing automation before 2015.
*Gleanster, 2012
84%
Automation users have a 53% higherconversion rate from marketing response tomarketing-qualified lead than non-users.
*Aberdeen Group, 2012
QualifiedLead
*Forrester Research, 2013
Companies that excel at lead nurturinggenerate 50% more sales-ready leads at33% lower cost.
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Nurtured leads produce, on average, a20% increase in sales opportunitiesversus non-nurtured leads.
*DemandGen Report
Automation
61% of B2B marketers send all leadsdirectly to sales; however, only 27%of those leads will be qualified.
*MarketingSherpa, 2011
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63% of respondents say the ability to setmeasurable objectives for campaigns isthe greatest value of marketing automation.
*Gleanster, 2012
77% of CMOs at top performing companiesindicate that their most compelling reasonfor implementing automation is toincrease revenue.
*Gleanster, 2013
77%
Marketing automation has seen the fastestgrowth of any CRM-related segment in thelast 5 years.
*Focus Research, 2012
75% of companies using marketingautomation see ROI within 12 months,44% within 6 months.
*Focus Research, 2013
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Relevant emails delivered through marketingautomation drive 18 times more revenuethan email blasts.
*Jupiter Research
18x
Marketing automation drives a 14.5%increase in sales productivity and a 12.2%reduction in marketing overhead.
*Nucleus Research, 2012
Lead scoring provides an ROI of 138% versuscompanies that don’t score leads (78%).
*MarketingSherpa, 2012
John DoeMarketingManager
Innotek Inc
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Event-triggered messaging savesapproximately 80% of direct mail budget.
*Gartner Research, 2009
Companies that invest in marketingautomation solutions see 70% faster salescycle times, and 54% improvement in quotaachievement.
*Bulldog Solutions, 2013
The average sales cycle has increased 22%over the past 5 years.
*SiriusDecisions, 2013
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44% of B2B buyers do not know whatmarketing automation is.
*BuyerZone, 2012
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By 2020, customers will manage 85% of theirrelationships without talking to a human.
*Gartner Research, 2011
Companies that automate lead managementsee a 10% or greater increase in revenuein 6-9 months.
*Gartner Research, 2013
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