8 Key Elements of Great

Web Design

CONTENT MARKETING DIVISION, SONIGROUPS.COMINDIA’S LEADING DIGITAL MARKETING& WEB DESIGNS ,

WEBDEVELOPMENT COMPANY DELHI, INDIA

Great designs aren’t built by tools….

They’re built by human beings.

Image Courtesy: Google Images

There’s a lot of thought, work, testing and

reiterations of iterations that go into a design project before it goes live.

A great web design is reliant upon several

factors that need to amalgamate together in a

finely-tuned balance.

Before we build a great website, let’s first begin to deconstruct the process of building up.

Image Courtesy: Ken Keis‘ LinkedIn blog

So, how do we build beautiful, functional

websites?

For starters, it’s not going to happen

overnight.

Image Courtesy: http://tomdrexlerplumbing.com/

Again, it’s important to remember that designers

need to strike a balance between their design

process, their artistic talent and their technical

skills.

So, here is

the

breakdown

of…8 Key Elements of

Great Web Design

The Human Touch

1. Understand your Audience

Make this your mantra: all audience groups are not

created alike.

Take a look at these websites created for

different purposes.

The common factor tying

them all together is a great

understanding of their

audience and excellent

UI/UX.

Site: Zomato.com

Vertical: Food & Beverage

Site: Gaadi.com

Vertical: Automobile

Site: Gaana.com

Vertical: Music

Site: Make My Trip

Vertical: Travel

Site: Snapdeal.com

Vertical: e-commerce

2. Figure out your Creative Process

As creative people, we need freedom to follow

our own processes for getting things done.

And that can’t happen until you understand

your creative process.

Do you know where you find inspiration for

a design?

Do you need to sketch first?

Do you need to think things through first or

do you just dive right in with a project?

Do you need frequent breaks or do you

have marathon work sessions?

Gaining a close understanding of your creative

process will help you plan your work in a more

efficient manner.

And if all else fails, there’s

nothing like a great panic

session to get productive!

3. Organization and Basics

Does this look familiar to you?

Image Courtesy:

designjournalsos.blogspot.com

Image Courtesy

designbeep.com

And this?

The importance of getting yourself

organized, putting your thoughts down on

paper and making your design tangible

can’t be understated.

Nothing good ever came from

not thinking things through.

Especially not for visual artists!

4. Innovate

If you’re an experienced designer,

you’ll be able to look at a client’s

requirements and determine

whether certain standardized

elements are still necessary or

they’ve become redundant.

It’s likely that a few tweaks here and

there would do the job.

And these don’t need to be major changes.

Removing smaller elements like search boxes, multiple

lead forms on the home page and irrelevant links can

improve the UI/UX for your audience.

Brass Tacks

5. Responsive Design

With the rapid increase in smart phone penetration

building responsive designs has become mandatory

for the agencies. Responsive designs are an

irreversible trend now.

6. Simplify, Simplify, Simplify

Simplify everything in your design including, navigation,

content, images, HTML files, the amount of inline code

you use, and block elements etc. and remove

everything that’s not needed.

This is one of the cleanest designs we can mention – no

wasted words or images.

The moral of the story is simple: you don’t want to make

your site users struggle to find the information they need or

want from you.

7. Don’t Stop Testing

Continue testing the design to know whether your design is

efficient and beautiful and connects with the right people.

8. Typography

Typography is very important for your design to be

received well.

The typography you choose sets the tone for your

website.

It directs navigation and leads the audience from one

section to the other, i.e. supports the structure and flow of

your content.

Besides these, there’re lots of other things to be kept in

mind in order to create a great web design...

Attention

to details

Focusing on the quality

(uncompromising

aesthetics), PSD

management

Cross-discipline

communication

If there’s anything you feel needs to be added on here,

leave a comment! And don’t forget to share this post if

you’ve enjoyed reading it!

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