20 Components of a Strategic Campus Recruiting Program

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College Recruiting Forum Twenty Components of a Strategic Campus Recruiting Program John Flato, Vice President - Consulting December 7 and 8, 2011 WWW.UNIVERSUMGLOBAL.COM

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Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

Transcript of 20 Components of a Strategic Campus Recruiting Program

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College Recruiting ForumTwenty Components of a Strategic Campus Recruiting Program

John Flato, Vice President - Consulting December 7 and 8, 2011

WWW.UNIVERSUMGLOBAL.COM

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• CORPORATE LEADERSHIP: ALLIEDSIGNAL (NOW HONEYWELL), CIGNA, AND

ERNST & YOUNG/CAPGEMINI

• UNIVERSITY: GEORGETOWN MBA

• CONSULTING FOR 7+ YEARS WITH UNIVERSUM, VAULT AND OWN BUSINESSES

• NUMEROUS AWARDS FROM NACE AND EMA

JOHN FLATO, CAMPUS RECRUITING VETERAN

INTRODUCTION

• Strategy design and implementation• Global school selection• Custom surveys• Training, documentation, outsourcing and more

PROJECTS INCLUDE

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“Campusrecruiting is a war won one student

at a time.”

Jack Beighley,Deloitte Consulting

INTRODUCTION

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1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION- Example: Honeywell, Eli Lilly

2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD

- Example: Tyco International, Ingersoll Rand

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

OUR COMPANY IS VIEWED GLOBALLY AS AN EXCITING PLACE TO WORK FOR OUTSTANDING TECHNICAL GRADUATES.

OUR COMPANY HIRES A STEADY STREAM OF DIVERSE CAMPUS GRADUATES INTO THE FUNCTIONS AND BUSINESS UNITS IN ORDER TO CULTIVATE THE LATEST INTELLECTUAL CAPITAL TO FUEL CONTINUOUS INNOVATION, AS WELL AS ADDRESS THE WORKFORCE SKILL GAPS RESULTING FROM GROWTH.

OUR COMPANY’S CAMPUS RECRUITING & RELATIONS VISION STATEMENT

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3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION- Example: The Big 4 accounting firms

4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON-BOARDING STRATEGY

- Example: Teach for America

5. KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED

- Example: Citigroup, Merck

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES- Example: McKinsey, Microsoft

7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY

- Example: Deloitte, GE

8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED

- Example: Ford

9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR

- Example: Investment banks, Marathon Oil

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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CAMPUS RECRUITING AND RELATIONS TIMELINE BY MONTH

Twenty Components of a Strategic Campus Recruiting Program

JUNE– Collect goals, school requests and job

descriptions from the business/function units

– Obtain approval for the requisition process– Submit data to third party for scheduling– Identify interviewers– Select strategic schools

JULY– Form and train campus-based teams– Develop campus presentation

AUGUST– Train line staff to recruit– Establish campus recruiting calendar– Confirm salary guidelines– Extend offers to interns for full-time

positions– Hold kickoff meeting

SEPTEMBER– Select and train peer advisors– Attend national and school career fairs– Commence information sessions

OCTOBER/NOVEMBER– Conduct on campus interviews and second

round interviews– Extend offers to candidates– Assign peer advisors to candidates

DECEMBER– Obtain spring recruiting objectives– Turn scheduling data over to outsourced

vendor

JANUARY-MARCH– Complete follow up activities with those

offered positions

APRIL-MAY– Conduct post-offer survey for recruits and

hiring managers– Plan for intern programming– Analyze metrics and report to management– Conduct debrief meetings with campus

teams– Develop the strategy for campus recruiting

2008-9

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10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED

- Example: Accenture, ConocoPhillips

11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS- Example: Lockheed Martin, Coca-Cola

12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS- Example: Teach for America, Capgemini

13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT- Example: Schlumberger, Goldman Sachs

14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF

- Example: Enterprise

15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY

- Example: P&G, Intel

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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P&G SUCCESS DRIVERS MANAGEMENT ASSESSMENT TOOL

Twenty Components of a Strategic Campus Recruiting Program

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16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM- Example: 3M, HP, Accenture, Morgan Stanely

17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS

- Example: PwC, Nike, Aon, Raytheon, Progressive

18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT

- Example: Qualcomm, Tyco Electronics

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

CLIENT CUSTOMER FEEDBACK

BOTTOM 3

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19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE- Example: Ernst & Young, Cisco, Verizon Wireless

20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED

- Example: IBM, General Mills, Disney

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION

2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD

3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION

4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON-BOARDING STRATEGY

5. KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED

6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES

7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY

8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED

9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR

10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS

12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS

13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT

14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF

15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY

16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM

17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS

18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT

19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE

20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED

WHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?

Twenty Components of a Strategic Campus Recruiting Program

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WWW.UNIVERSUMGLOBAL.COM

John [email protected]

(201)400 2343

THANK YOU!

ARE YOU

READY

TO DIG DEEPER INTO THE WORLD OF EMPLOYER BRANDING ?

QUESTIONS?