2020

The Highest Level of Grassroots Racing

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I N N O VAT I O N

H E R I TA G E

E XC I T E M E N T

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On behalf of all of us at the Automobile Racing Club of America,

welcome to the 2020 ARCA Menards Series racing season. There is a lot of

excitement for the start of our 68th season, which will for the first time see

ARCA sanction two regional tours, the ARCA Menards Series East and West,

formerly known as the NASCAR K&N Pro Series.

Just as we have since 1953, ARCA will continue to give racers a cost-effective

and fair place to compete, fans an exciting at-track experience, and our partners

a great platform to reach an enthusiastic and loyal customer base.

The 2020 season will be one of the most memorable in ARCA’s history, with the

blending of the ARCA Menards Series with the East and West to compete in the

Sioux Chief Showdown, a ten-race challenge series that will bring together the

best drivers and teams from across the country. Added to the ARCA Menards

Series championship, along with the East and West series, the Showdown - a

series within the overall ARCA Menards Series championship – will give drivers

and teams four different championships to chase after.

It’s the start of a new era, and we’re excited and grateful to have you on board.

Let’s go racing,

Ron Drager

President, ARCA

I N N O VAT I O N

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H I S T O R Y O F A R C A

Founded in in 1953 as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse national touring stock car series anywhere.

Entering it’s 68th season, ARCA is the second-longest running championship racing series in the country (second only to NASCAR), and remains dedicated to fans, drivers, and sponsors at the grassroots level of the sport. NASCAR acquired ARCA in 2018, formalizing the relationship between the two sanctioning bodies dating back to the sport’s formative years in the 1940’s, when NASCAR founder Bill France Sr. and ARCA founder John Marcum first worked together. NASCAR has an ongoing effort and interest in strengthening and growing the sport of auto racing, which is exemplified by its long-standing support of ARCA.

In February of 2019, Menards announced that it would enhance and expand its marketing support of ARCA, becoming the Series Entitlement Sponsor. The ARCA Menards Series was introduced to the motorsports world at the World Center of Racing during the opening weekend of Speedweeks, at an overflow press conference featuring NASCAR Vice Chairman Mike Helton, ARCA President Ron Drager, and John Menard, Founder of Menards. Together, the powerhouse trio is positioned to strengthen the development level of the sport, while providing a stable and dynamic entertainment and marketing platform for fans and sponsors alike.

John Marcum founded the Midwest Association for Race Cars (MARC) in 1953 as a regional stock car racing series after working as an official for NASCAR founder, Bill France, Sr. 1953

The series name was changed to the “Automobile Racing Club of America” from a suggestion Bill France, Sr. had to John Marcum when the series became national by racing on superspeedways1964

The new platform will serve as a home for ‘career’ professional short-track racers as well as young rising stars who aspire to advance to the highest levels of the sportTODAY

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2 0 2 0 R E D E F I N E D P L AT F O R M

In 2020 the sport of stock car racing evolves and unites. The integration of ARCA and the former NASCAR K&N Pro Series will bring fans the unification of the sport at the highest level of grassroots racing.

From coast to coast and border to border, ARCA boasts a number of events with four Championships in one racing platform.

The AMS is a home for career professional drivers and a portal for those aspiring to advance to the highest levels of the sport. In 2020, the AMS enters a new era, with a consolidated rulebook, new opportunities for drivers to compete, and an expanded schedule that will bring the ARCA Menards Series to more fans across the country.

FOUR CHAMPIONSHIPS

10 RACES(10 races out of the 20 above determine the champion)

* Drivers from ARCA Menards Series East and ARCA Menards Series West are eligible to enter and compete for the ARCA Menards Series Sioux Chief Showdown championship

11 RACES8 RACES

20 RACES(all 20 races determine the champion)

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NATIONAL

REGIONAL

INTERNATIONAL

WEEKLY

N A S C A R D E V E L O P M E N TA L L A D D E R

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A R C A M E N A R D S S E R I E S O V E R V I E W

The ARCA Menards Series (AMS) platform is made up of four championships, including the traditional 20-race ARCA Menards Series and 10 ARCA Menards Series Sioux Chief Showdown races, the ARCA Menards Series East, and the ARCA Menards Series West. With a series on both coasts and a substantial presence in the Midwest, the platform brings grassroots racing action to fans across the United States.

Fast FactsThe ARCA Menards Series introduces racing’s future superstars to fans and key industry audiences. The series competes at a diverse mix of traditional short tracks, super speedways, road courses, and dirt tracks.

The platform features several companion events with NASCAR national series races. The ARCA Menards Series and ARCA Menards Series Sioux Chief Showdown receives national broadcast exposure with Live TV on FS1/FS2 and MAVTV. The ARCA Menards Series East and ARCA Menards Series West will have tape-delayed television broadcasts on NBCSN and live coverage on TrackPass on NBC Sports Gold live-streaming platform.

Numerous drivers who competed in the ARCA Menards Series have progressed to race – and win – in NASCAR’s national series, making the series a true stepping stone to the highest form of stock car racing, including NASCAR Hall of Fame members Benny Parsons and Davey Allison.

Drivers at the top level of stock car racing such as Kurt Busch, Kyle Busch, Denny Hamlin, Kevin Harvick, Joey Logano, William Byron, and Bubba Wallace all trace their racing legacy to the ARCA Menards Series and former NASCAR K&N Pro Series.

“There’s no doubt that 2020 will be a history-making season for the ARCA Menards Series. We’re thrilled to be a part of it.” - Menards

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A R C A M E N A R D S S E R I E S O V E R V I E W

“There’s no doubt that 2020 will be a history-making season for the ARCA Menards Series. We’re thrilled to be a part of it.” - Menards

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A R C A B Y T H E N U M B E R S

Race fan attendance has been consistently strong for ARCA Menards Series events over the past three years, during which the average annual attendance for the AMS has been 13,000 plus per event.

The core fanbase for the AMS represents the most sought after demographic desired by marketers: adults between the ages of 18 & 54. Host speedway surveys reveal that 84 percent of at-track spectators fall into this category, and also detail a high likelihood of brand loyalty toward ARCA sponsor products.

Fans Demographics

Reference: ARCA, ISC

55 & Over

35 - 54

18 - 34

13 - 17

12 &0% 5% 10% 15% 20% 25% 30% 35% 40%

Professional/Management

Technical

Clerical

Sales

Skilled Trade

Laborer

Other0% 5% 10% 15% 20%

GENDER

EMPLOYMENT STATUS

AGE

OCCUPATION

Reference: ARCA, ISC

55 & Over

35 - 54

18 - 34

13 - 17

12 &0% 5% 10% 15% 20% 25% 30% 35% 40%

Professional/Management

Technical

Clerical

Sales

Skilled Trade

Laborer

Other0% 5% 10% 15% 20%

MARITAL STATUS

Reference: ARCA, ISC

55 & Over

35 - 54

18 - 34

13 - 17

12 &0% 5% 10% 15% 20% 25% 30% 35% 40%

Professional/Management

Technical

Clerical

Sales

Skilled Trade

Laborer

Other0% 5% 10% 15% 20%

HOUSEHOLD INCOME

Digital and Social

ARCARacing.com averages over 125k unique visitors a month and nearly 1.4 million unique visitors a year, with over 7 million page views to-date since August, 2017.

@ARCA_Racing41.2k followers

ARCA Racing41.9k followers

@NASCARRoots10k followers

VISITORS125K+ATTRACTS

VIEWS7M+GENERATES

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B R O A D C A S T

The ARCA Menards Series network reaches out through a variety of media, including live and tape-delayed TV, broadcast and radio, streaming services, social media platforms, and on arcaracing.com.

In total, the ARCA Menards Series will visit 17 of the top 20 TV Markets. ARCA has been a top-rated series on the FOX Sports Broadcasting motorsports programming outlet which is now FS1. This year marks the third year of a multi-year television broadcast agreement between ARCA and Fox Sports. The 2020 broadcast package will consist of eight races airing live, beginning with the Lucas Oil 200 from Daytona International Speedway February 8th. During the 2019 season, the eight ARCA races televised on FS1/FS2 averaged 212,000 viewers.

In addition, ARCA has partnered with MAVTV to add even more reach, with this year being the first year of a new three-year agreement. MAVTV will provide both TV broadcast and live streaming coverage from popular short track venues, broadcasting 12 events on a live basis.

The ARCA Menards Series East and ARCA Menards Series West receives national broadcast exposure with tape-delayed television broadcasts on NBCSN, and will be streaming live on Track Pass on NBC Sports Gold.

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O U R S P O N S O R S

ARCA provides companies with a unique avenue to expose their brand to passionate, brand-loyal race fans. Our family of corporate partners represent a broad-based mix of goods and services, manufacturers and retailers, from Fortune 500 companies and regional and local businesses, each using ARCA as a marketing platform for advertising, promotion, client/customer hospitality, and developing strong business-to-business relationships.

O F F I C I A L P R O D U C T S

O F F I C I A L C O M PA N I E S

PA R T I C I PAT I N G C O M PA N I E S

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C H A M P I O N S T H R O U G H T H E Y E A R S

Champions come and champions go, but they all practice the same goal: to make history. Since its inception in 1953, thirty-six drivers have earned the title “champion” in the ARCA Menards Series, while twenty-three in the ARCA Menards Series East since 1987, and thirty-seven have been crowned in the ARCA Menards Series West since 1954. From the dusty county fairgrounds circuits throughout the Midwest to the gleaming stadium-style superspeedways all across the country, to be an ARCA champion has meant success at some of the most demanding tracks in the country. From Jim Romine’s championship run in the ARCA Menards Series inaugural season, to Frank Kimmel’s record setting ten titles, the list of ARCA champions is a who’s who of stock car racing.

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C H A M P I O N S T H R O U G H T H E Y E A R S

1987198819891990199119921993199419951996199719981999

20002001200220032004200520062007200820092010201120122013201420152016201720182019

Bill VenturiniTracy LeslieBob KeselowskiBob BrevakBill VenturiniBobby BowsherTim SteeleBobby BowsherAndy HillenburgTim SteeleTim SteeleFrank KimmelBill BairdFrank KimmelFrank KimmelFrank KimmelFrank KimmelFrank KimmelFrank KimmelFrank KimmelFrank KimmelJustin AllgaierJustin LoftonPatrick SheltraTy DillonChris BuescherFrank KimmelMason MitchellGrant EnfingerChase BriscoeAustin TheriaultSheldon CreedChristian Eckes

1987198819891990199119921993199419951996199719981999

20002001200220032004200520062007200820092010201120122013201420152016201720182019

Chad LittleRoy SmithBill SchmittBill SchmittBill SedgwickBill SedgwickRick CarelliMike ChaseDoug GeorgeLance HooperButch GillilandKevin HarvickSean WoodsideBrendan GaughanBrendan GaughanEric NorrisScott LynchMike DuncanMike DuncanEric HolmesMike DavidEric HolmesJason BowlesEric HolmesGreg PursleyDylan KwaniewskiDerek ThornGreg PursleyChris EgglestonTodd GillilandTodd GillilandDerek ThornDerek Kraus

1987198819891990199119921993199419951996199719981999

20002001200220032004 2005 20062007200820092010201120122013201420152016201720182019

Joey KourafasJamie AubeJamie AubeJamie AubeRicky CravenDick McCabeDick McCabeDale ShawKelly MooreDave DionMike StefanikMike StefanikBrad LeightonBrad LeightonMike OlsenAndy SanterreAndy SanterreAndy SanterreAndy SanterreMike OlsenJoey LoganoMatt KobyluckRyan TruexRyan TruexMax GreshamKyle LarsonDylan KwasniewskiBen RhodesWilliam ByronJustin HaleyHarrison BurtonTyler AnkrumSam Mayer

CHAMPIONS 1987 - 2019

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R A C I N G A C R O S S A M E R I C A

1. Bristol Motor Speedway*2. Charlotte Motor Speedway3. Chicagoland Speedway4. Daytona International Speedway5. Elko Speedway*6. Iowa Speedway*7. Kansas Speedway8. Lucas Oil Raceway*9. Madison International Speedway

10. Magic Mile at DuQuoin State Fairgrounds11. Memphis International Raceway*12. Mid-Ohio Sports Car Course*13. Michigan International Speedway14. Phoenix Raceway*15. Pocono Raceway16. Salem Speedway*17. Springfield Mile at Illinois State Fairgrounds18. Talladega Superspeedway19. Watkins Glen International*20. World Wide Technology Raceway at Gateway*

21. Berlin Raceway22. Bristol Motor Speedway23. Dover International Speedway24. Five Flags Speedway25. Nashville Fairgrounds Speedway26. New Hampshire Motor Speedway27. New Smyrna Speedway28. Toledo Speedway

29. All American Speedway 30. Colorado National Speedway31. Douglas County Speedway32. Evergreen Speedway33. Irwindale Speedway34. Kern County Raceway Park35. The Bullring at Las Vegas Motor Speedway36. Meridian Speedway 37. Phoenix Raceway38. Sonoma Raceway39. Utah Motorsports Campus

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All American Speedway Roseville, CA

Berlin Raceway Marne, MI

Illinois State FairgroundSpringfield, IL

Five Flags SpeedwayPensacola, FL

Phoenix RacewayAvondale, AZ

New Smyrna SpeedwayNew Smyrna Beach, FL

Douglas County SpeedwayRoseburg, OR

Madison International SpeedwayOregon, WI Toledo Speedway

Toledo, OH

Chicagoland Speedway Joliet, IL

Kansas SpeedwayKansas City, KS

Sonoma RacewaySonoma, CA

Elko SpeedwayElko, MN

Michigan International SpeedwayBrooklyn, MI World Wide Technology Raceway

Madison, IL

Bristol Motor SpeedwayBristol, TN

Iowa SpeedwayNewton, IA

Pocono RacewayLong Pond, PA

Dover International SpeedwayDover, DE

Memphis International RacewayMillington, TN Utah Motorsports Campus

Erda, UT

Colorado National SpeedwayDacono, CO

Kern County Raceway ParkBakersfield, CA

Talladega SuperspeedwayLincoln, AL

Evergreen SpeedwayMonroe, WA

Mid-Ohio Sports Car CourseLexington, OH

Charlotte Motor SpeedwayConcord, NC

Irwindale SpeedwayIrwindale, CA

Salem SpeedwaySalem, IN

DuQuoin State FairgroundsDuQuoin, IL

Meridian SpeedwayMeridian, ID Watkins Glen International

Watkins Glen, NY

Daytona International SpeedwayDaytona Beach, FL

Lucas Oil RacewayIndianapolis, IN

The Bullring at Las Vegas Motor SpeedwayLas Vegas, NV

Fairgrounds SpeedwayNashville, TN

New Hampshire Motor SpeedwayLoudon, NH

allamericanspeedway.com 5flagsspeedway.com newsmyrnaspeedway.org

phoenixraceway.com

poconoraceway.com

salemspeedway.com

sonomaraceway.com

talladegasuperspeedway.com

lvms.com

toledospeedway.com

utahmotorsportscampus.com

theglen.com

wwtraceway.com

trackenterprises.com

iowaspeedway.com

irwindalespeedway.com

kansasspeedway.com

kernraceway.com

lucasoilraceway.com

misracing.com

racemir.com

meridianspeedway.com

mispeedway.com

midohio.com

nhms.com

berlinraceway.com

bristolmotorspeedway.com

charlottemotorspeedway.com

chicagolandspeedway.com

coloradospeedway.com

daytonainternationalspeedway.com

douglascountyspeedway.com

doverspeedway.com

trackenterprises.com

elkospeedway.com

evergreenspeedway.com

nashvillefairgroundsspeedway.racing

T R A C K D I R E C T O R Y

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