2. V2 Dr.DRiP Marketing Brief - Template for Video ...
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Page 1 of 5 Marketing Brief Our Contact Details Contact No 1 Contact No 2 Name Jane Doe Name John Doe Phone 0421 596 874 Phone 0529 458 462 Email [email protected] Email [email protected] Our Business Who we are and what we do We provide residential plumbing services to customers who need repairs or maintenance works completed. Our Mission Helping Aussie families maintain their beautiful homes, hassle free, to allow them to get on with living. Our Values Value for money, same-day service, customer first, always clean, happy families. Our Tag Line/Motto Happy Families, Happy Homes. Our Brand See Attached Brand Guidelines. Our Website www.drdrip.com.au
Transcript of 2. V2 Dr.DRiP Marketing Brief - Template for Video ...
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Marketing Brief
Our Contact Details
Contact No 1 Contact No 2
Name Jane Doe Name John Doe
Phone 0421 596 874 Phone 0529 458 462
Email [email protected] Email [email protected]
Our Business
Who we are and what we do
We provide residential plumbing services to customers who need repairs or maintenance works completed.
Our Mission
Helping Aussie families maintain their beautiful homes, hassle free, to allow them to get on with living.
Our Values
Value for money, same-day service, customer first, always clean, happy families.
Our Tag Line/Motto
Happy Families, Happy Homes.
Our Brand
See Attached Brand Guidelines.
Our Website
www.drdrip.com.au
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Your Contact Details
Contact No 1 Contact No 2
Name Paul Citizen Name Mary Citizen
Phone 1234 123 123 Phone 1234 123 123
Email [email protected] Email [email protected]
Campaign Summary
Project Name
Hot water system stickers
Project Purpose
A sticker to attach to the hot water system at every home. This will ensure that ANY time they have an issue with their hot water system, we will be first in mind due to the very obvious sticker with our details. Project Summary Hot water system stickers are to assist our customers in that moment of EMERGENCY. Something is wrong with the hot water system, and they panic. The sticker is putting the solution directly in front of them. It tells them exactly what to do in that moment- CALL Dr.DRiP. This will drive brand trust and increase repeat customers. Project Budget
$600.00 ex.GST
Quote inclusions
Please include in your quote the price for artwork and graphic design, production of 1000 stickers, and the cost of delivery of the final product to delivery address specified.
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Project Deadlines
Supplier Date Client Date
Quote 30 Aug 21 Client Acceptance 01 Sep 21
Artwork file draft 1 07 Sep Client Feedback 1 10 Sep
Artwork file draft 2 12 Sep Client Feedback 2 17 Sep
Final Product Ready 20 Sep Client Final Approval 23 Sep
Product Delivery 28 Sep Delivery Confirmation 30 Sep
Payment & Delivery
Supplier Date Client Date
Quote Provided Date 31 Aug 21 Quote Acceptance 31 Aug 21
Deposit Percentage 50% Deposit Paid 01 Sep 21
Final Invoice Date 28 Sep Final Payment 01 Oct 21
Final Product delivery Method: Courier delivery between 8am and 4pm
Delivery Address 123 ABC Street, Sydney
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Campaign Detail
Project Purpose
The purpose of this project is to have the graphics created for new branded hot water system stickers for our team to stick on EVERY hot water system at EVERY job. Hot water system stickers are to assist our customers in that moment of EMERGENCY. Something is wrong with the hot water system, and they panic. The sticker is putting the solution directly in front of them. It tells them exactly what to do in that moment- CALL Dr.DRiP. This will drive brand trust and increase repeat customers
Target Audience
The home owner or tenant at the property.
Ideal Outcome
The Hot water system stickers need to STAND OUT, so that when there is a problem, our sticker is the FIRST thing they see, and hence they call Dr.DRiP immediately.
Product/Offer Information
None
The Essentials
Sticker graphic essentials: • Our company name • Logo (for brand recognition) • web address (drdrip.com.au) • 1300 phone number (REALLY BIG and OBVIOUS) • Use the words ‘Hot water system specialists’ • Use the words ‘Fast, friendly, 24/7 service’
Print samples required before final approval.
Ideas
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Nothing specific to share.
Specifications
Height Width Depth
Size (mm) 24 40 2
Volume 1000
Material The stickers must UV protected so that they don’t fade from the sun.
Weight NA
Attached files
1. Dr.DRiP Brand Guidelines. pdf
2. Dr.DRiP Element 1 — High Res logo.jpeg
3. Dr.DRiP Element 2 — High Res Business Name.jpeg
4. Dr.DRiP Element 3 — High Res Motto.jpeg
5. Dr.DRiP Element 4 — High Res Mascot.jpeg
