2: Social media services and blogging
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COMP 113 Social Media & Online Communities, Summer School 2012
2: Services and blogging
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Today
Chat
Class reps voting
Project groups allocated (?)
We are talking about:
– Social media types
– Blogging
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PART 1: Social media services
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Logo quiz
1. Twitter
2. Facebook
3. Tumblr
4. LinkedIN
5. Google
6. LastFM
7. YouTube
8. Myspace
9. FriendFeed
10. Diigo
11. Email
12. RSS
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Social Network Sites (SNS)
Build, manage, and publish public connections to friends, family, contacts, colleagues, strangers, ...
Built around: – Everyday life – Business – Photos – Music – Bookmarks – Pets – ...
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Facebook: what is it?
Social network site (SNS) Advertising platform Developer platform Video and photo sharing
site Search engine Largest online community
in the world Successful business Culturally significant ...?
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Personal vs. Pages
Admin/like
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Characteristics
Separate from personal profiles
Focus on “page” not individuals
“Like” is not the same as “friend”
Groups also available
Own/administer more than one page
Can identify as a “page”
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http://www.involver.com/applications/
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Largest professional social network site
Users: 120 million
Created in 2002
Valuation: $8 billion
Utility: networking, job recruitment, groups, recommendations, subscriptions
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Photo/video/audio sharing
Easily publish and share multimedia content
Tags to identify and organise
Find and make connections
E.g., Flickr, YouTube, LastFM, ...
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RSS Feeds & aggregators
Real Simple Syndication
Subscribe to dynamic content
Construct own “newspaper”
Redistribute content, e.g., Facebook
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Wikis
Hawaiian word for "fast"
Wikis are user/community editable web pages
Anyone can add and edit content
Changes saved and can be reverted
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Discussion Forums
Oldest form of online community
Indexable therefore searchable
Established community roles
Issues include:
– arguments
– spam
–bots
– trolls
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Blogs (Web Logs)
Allows easy self-publishing
Posts appear in descending order
Main Features:
– Journal Entries
– Comments
– Syndication (RSS)
– Authorship
Services: – Tumblr, Wordpress, Blogger,
Posterous,
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COMMERCIAL BREAK
Everyone outside!
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Social messaging service (SMS)
Simple, quick, immediate, and real-time
Post “tweets” with max. 140 characters
Publicly accessible (cf. RT radios)
Follow and be followed (no reciprocity)
Accessible by web, mobile, desktop (& space!)
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What do people do?
Talk & share
Break news Customer service
Build networks
Crowd source
Manage events
Monitor trends
Discover new things
Stalk celebrities
…
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Action examples
Tweet
Re-tweet
Favourite
Follow/unfollow
Block/Report
Search (tip!)
Lists
Hashtags (#)
Author attributions (^..)
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Working with your table mates: • Find out what these are? • Why they are needed?
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Retweet Shortened link Reply
Hashtag
Tweet breakdown
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Author attribution
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#newtwitter
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#newnewtwitter
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Following vs. followed
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[Made by the Common Craft Show]
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twitter “The cloud”
websites
Tweet ... Tweet ...
Tweet ...
Tweet ...
“The cloud”
Tweeple
API
Twitter data ecosystem & API
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Life Stream Aggregators
Pull together personal media
Better manage online activities
Unify online identity
Share with others
E.g., Friendfeed, Soup.io
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The mobile internet
Instragram
Twitter for iPhone
Foursquare
...
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Location sharing
“Check-in” to:
– Venues
– Locations
– Businesses
Comment on experience
Share on other services
“Gamification”
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Gamification
Utilising gaming principles to motivate participation
Usually rewards system based
E.g., badges, mayoralties, points, challenges, completion
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Social media analytics
Measure social activity & influence
Real-time statistics
Can be useful for ROI
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Any others?
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END OF PART 1
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PART 2: Blogging
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Why blog?
Drive traffic to your website (e.g., inbound links, keywords)
Create opportunities (serendipity)
Develop & enhance reputation
Attract new customers, fans, supporters, ...
Generate a culture around the business
Express a point of view
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How to blog?
Choose your blog service - brand accordingly
Integrate with website & social media
Decide on publishing schedule
Prepare range of topics (keywords)
Follow general web writing guidelines
Provide subscription options (email, RSS)
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Services
Posterous (http://posterous.com)
Tumblr (http://tumblr.com)
Blogger (http://blogger.com)
Wordpress (http://wordpress.com)
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Writing Guidelines
Write descriptive, keyword laden titles
Write short paragraphs (1-3 sentences)
Be clear, simple & informal
Incorporate keywords in text
Include other media to augment story
Invite replies with questions or comment requests
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END OF PART 2
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