Regulation ASA and Code of Practise

Regulation ASA and Code of PractiseASA- The Advertising Standards AuthorityWebsite- www.asa.org.uk What they do The Advertising Standards Authority is the UKs independent regulator of advertising across all media. (Taken from the ASA website.) They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work will include acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

ASA- The Advertising Standards AuthorityHow they do it Their aim is to make sure that all the UK advertising, wherever it will appears is legal, decent, honest and truthful and their preferred approach is to work with, rather than against, the advertisers, agencies and media to achieve this. What effects it has on the production of my chosen magazine The ASA will make sure every advertisement is suitable of the audience. The Advertising Codes require that all claims must be substantiated before being published or aired.(Taken from the ASA website.) They work with CAP and work to support the industry to help them with getting their ads right before they are published.ASA- The Advertising Standards AuthorityJudgments that have been made about my chosen magazine. This means that the magazine will have to follow the code of practice set. The following codes that will be applied to the magazine are: 01- Compliance, 02- Recognition of marketing communications, 03 Misleading advertising, 06- Privacy, 08- sales promotions all this will be used so they can check the magazine and if its not followed there might be judgments made. Code Of Practise The advertising self-regulatory system is based on an agreement between advertisers, agencies and media owners that each will act in support of the highest standards in advertising, to ensure that all ads are legal, decent, honest and truthful. The Codes reflect requirements in law, but also contains many rules that are not required by law at all.

Code Of Practise