Ed Sheeran-InternetThe internet has been used tremendously and had a massive effect on the music music industry, but now plays a huge role in the promotion material. Artists now set up their individual websites and on social networking sites they set pages up. They inform their audience about their genre of music, and even play music for free to followers. Many people have access to the internet via iPad, iPhone and iPod etc. It is a popular technique of distributing music and receiving reviews from their audience. It is a suitable way for music artists to get their music known and gain a following of people. Ed SheeranEd Sheeran had used the internet widely to promote his music and gain recognition. He set up his own website to listen to music, song lyrics and tour dates. He had many networking pages on YouTube where you could listen to him play various songs. By doing so he has become a popular acoustic and recognized artist. His latest album "The A Team" rapidly gained popularity, and got to the UK chart at number 3.This way of advertising can cause you to have a much more niche appeal as not everyone listens to music on the Internet.

Queen-Traditional

Queen were around before the Internet so they couldn't use the internet to promote their music to their target audience. They used promotional techniques such as using billboards and ads in papers and magazines to get the notice of their audience. They went on tour and tried to sell records to get their music heard in the world.