In what ways is a music promo like an advert?

http://www.youtube.com/watch?v=yIFA0WQgGGY

Consider:Camera work shot types, movement, composition / framing, point of viewEditingMise-en-scene choices props, locations, people, lightingUse of sound

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Title: Narrative in Music Promos

What is a traditional / classical narrative structure?

Do music promos follow traditional narratives? Do they need to be linear / chronological?

Linear and non-linearClosed or open endedCircular Singular-stranded and multi -strand

A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a colour.

So in a song what sort of emotion(s) do the lyrics / music generate?

What visual images do these sounds create in your mind?

http://www.youtube.com/watch?v=xKnngyCIctA

We automatically look for a beginning, middle and an end in a narrative, however a narrative in a song can sometimes not run to how we think it will. In songs the narrative rarely is complete and therefore often fragmentary. Fragmentary narratives may help the repeatability of promos.

Illustration the promo basically illustrates the ideas / narrative in the song lyrics

Amplification uses a key idea / image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo

Disjuncture the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional / arty videos; creates a new range of meanings for the song.

http://www.youtube.com/watch?v=aSLZFdqwh7E&list=PLB12D9770A418241A

Use the lyrics as a starting point analyse them! Meanings?

What images / ideas do they create?

Key words? Repetition?

What in the song might provide ideas for amplification?

Come up to meet you Tell you I'm sorry You don't know how lovely you are I had to find you Tell you I need you Tell you I set you apart Tell me your secrets And ask me your questions Oh let's go back to the start Running in circles Coming up tails Heads on a science apart Nobody said it was easy It's such a shame for us to part Nobody said it was easy No one ever said it would be this hard Oh take me back to the start I was just guessing At numbers and figures Pulling your puzzles apart Questions of science Science and progress Could not speak as loud as my heart Tell me you love me Come back and haunt me Oh when I rush to the start Running in circles Chasing tails Coming back as we are Nobody said it was easy Oh it's such a shame for us to part Nobody said it was easy No one ever said it would be so hard I'm going back to the start. Key words / ideas? Synaesthesia? Emotions? Meanings?

https://www.youtube.com/watch?v=RB-RcX5DS5A

How conventional is the Coldplay video?

How has disjuncture been used in these adverts?

http://www.youtube.com/watch?v=BGYMMsPg_ME https://www.youtube.com/watch?v=TnzFRV1LwIo https://www.youtube.com/watch?v=0Vxjh6KJi8E

How has disjuncture been used in these adverts?

http://www.youtube.com/watch?v=BGYMMsPg_ME (Cadburys Airport)http://www.youtube.com/watch?v=TnzFRV1LwIo (Cadburys Drummer)http://www.youtube.com/watch?v=0Vxjh6KJi8E (Guinness Wheelchairs)

A heart that's full up like a landfill A job that slowly kills you Bruises that won't heal You look so tired, unhappy Bring down the government They don't, they don't speak for us I'll take the quiet life A handshake of carbon monoxide No alarms and no surprises No alarms and no surprises No alarms and no surprises

Silent Silent This is my final fit, my final belly-ache with No alarms and no surprises No alarms and no surprises No alarms and no surprises, please Such a pretty house, such a pretty garden No alarms and no surprises No alarms and no surprises No alarms and no surprises, please

Radiohead (No Surprises / Just)http://www.youtube.com/watch?v=u5CVsCnxyXghttp://www.youtube.com/watch?v=7Dt1hCWGWc4Red Hot Chili Peppers (Cant Stop)http://www.youtube.com/watch?v=BfOdWSiyWoc Daft Punk (Da Funk)http://www.youtube.com/watch?v=rYwxHj4uumU

Post on your blog

Post definitions of illustration, amplification, disjuncture upload examples of at least THREE videos, with a brief commentary, that show these three approaches.

Comment on the effects created by the use of illustration, amplification, disjuncture. What does the treatment of the song content add to each promo?