2 HOW BIG AN IMPACT? 2 …and growing (2013 Worldwide) USD 117 bn.
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Transcript of 2 HOW BIG AN IMPACT? 2 …and growing (2013 Worldwide) USD 117 bn.
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EQUIVALENT EQUIVALENT TO...TO...
• 2x Uruguay
• Ecuador
• ½ Peru
• Panama, Nicaragua, Costa Rica & Honduras
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SOME SOME EXAMPLESEXAMPLES
U.S.: 10 m pax USD 44 bn
Spain: 8% of tourists 11% of revenue
Brazil: 600 th pax USD 500 m
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SOURCES OF ECONOMIC SOURCES OF ECONOMIC DEVELOPMENTDEVELOPMENT
Direct expenditures by passengers
Direct expenditures by crew
Direct expenditures by cruise lines
Indirect effects
Repeat visits
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HOW TO IMPROVE?HOW TO IMPROVE?
Itineraries, not ports
Desirable destinations
Realistic focus
Infrastructure
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HOW TO IMPROVE?HOW TO IMPROVE? (cont’d) (cont’d)
Excellent service
Attention to costs
Business environment
Common effort