THIS TRAILER TARGETS IT’S AUDIENCE THROUGH CHARACTERS SHOWN ON SCREEN

ALSO THROUGH THE HIGH NUMBER OF THE ACTION SHOTS, SPECIAL EFFECTS AND

EXPLOSIONS. I WOULD SAY THAT THE TARGET AUDIENCE ARE MALE FROM 15- 30 THIS IS

BECAUSE OF THE ‘BBFC’ PLACED IT AS A 15 (WITH SOME OF THE CONTENT IS OF A

SEXUAL NATURE THAT IT SHOULD OF BEEN AN 18) AND THE LOOK OF THE MAIN

CHARACTERS. ( EVEN THOUGH MARK IS THE AGE OF 43 AND DENZEL IS 59 )

THIS TRAILER IS ABOUT 3.05 MINUTES LONG WITH AROUND ABOUT 145 SHOTS , SO THIS

TRAILER BREAKS THE STEREOTYPE OF FILM TRAILERS AS I FOUND OUT IN MY

RESEARCH THAT THEY’RE NORMALLY 120 SECONDS LONG ( 2 MINUTES ) AND HAVE

ABOUT 80- 100 SHOTS IN EACH TRAILER.

THE TRANSITIONS USED IN TRAILER ARE FADE TO BLACK AND ALSO FADE TO WHITE. FADE TO BLACK SHOWS THE MYSTERY

AND THE UNKNOWN CONSEQUENCES OF WHAT THEY ARE ABOUT TO DO. AFTER THEY FIND OUT THE TRUTH ( BREAK OF THE

EQUILIBRIUM ) IT CHANGES FROM FADE TO BLACK THEN TO FADE TO WHITE SHOWING THAT THEY HAVE BEEN ENLIGHTENED

TO THE TRUTH THIS TRANSACTION HAPPENS TWICE, AS THE ENLIGHTENMENT TO THEM BEING IN THE SAME SITUATION, WHICH

IS THEM BEING LIED TO, AND WHEN THEY FIND OUT WHO THE MONEY BELONGS TO. BUT AS IT IS A ACTION FILM IT HAS A THE

NORMAL JUMP CUTS, WHICH IS THROUGHOUT THE TRAILER WHICH CREATE THE FAST PACED THRILL OF THE TRAILER.

DIEGETIC DIALOGUE IS USED TO EXPLAIN THE BACKGROUND OF THE TRAILER WITH THE LINE “…DON’T ROB A BANK” AND TO

SHOWS THE RELATIONSHIP BETWEEN TO TWO MAIN CHARACTERS IN THE DIALOGUE OF “ WE’RE WORKING TOGETHER?!” BUT

ALSO WITH “THE BANK WAS A SET UP WE NEED TO FIND OUT WHO’S MONEY THAT WAS?” LINES LIKE THIS IN TRAILERS CREATE

EXCITEMENT FOR THE AUDIENCE, AND PROMOTES THE FILM REALLY WELL, BECAUSE IT CREATES QUESTIONS. THE

FILMMAKER ALSO USED A DIEGETIC SOUND OF A LOADING GUN THIS CAN BE USED TO SHOW THE VIEWER THAT THE ACTION IS

ABOUT TO START, ALSO TO SET THE PLOT OF THE FILM AS IT TELLS THE VIEWER THAT IT’S A ACTION FILM, THIS CAN ALSO BE

SEEN WITH THE DIEGETIC SOUND A THE EXPLODING BOMBS, CARS SCREECHING AND SOME DIALOGUE OF “ YOU RIPPED OFF

THE C.I.A.” THESE ALL CREATE AN INTEREST FOR THE AUDIENCE AND ENTICE THEM IN.

NON- DIEGETIC SOUND SUCH AS A SOUNDTRACK IS USED TO EMPHASISE THAT IT IS A ACTION FILM AS IT HAS ELECTRIC

GUITARS AND DRUMS TO CREATE EXCITEMENT, ALSO IT CREATES SUSPENSE AS YOU DON’T KNOW WHAT’S GOING TO HAPPEN

( CODE OF ENIGMA ). THERE ARE THREE SOUNDTRACKS, THE FIRST SOUNDTRACK STARTS IT’S OF A ELECTRIC GUITAR AND

IT’S A KIND OF UP BEAT TRACK ( DRUMS ARE ADDED WHEN IT CUTS TO A MEDIUM CLOSE UP OF DENZEL AND MARK CHARGING

THROUGH THE BANK DOORS, THEN STOP ONCE THEY HAVE OPENED THE BOOT ). AFTER MICHAEL ( MARK ) SHOOTS BOBBY (

DENZEL ) THEN IT GOES SILENT AS THE TRUTH COME OUT, THIS GIVES OUT A SHOCK TO THE AUDIENCE. THE SECOND

SOUNDTRACK START WITH THE INTERTITLES OF ‘FROM UNIVERSAL PICTURES’. THIS SOUNDTRACK IS DIFFERENT TO THE

OTHER ONE AS IT HAS ONLY ONE NOTE (PIANO), THIS EXPLAINS TO THE AUDIENCE THAT THE MAIN CHARACTERS ARE

STARTING TO KNOW THE TRUTH, AS THE TRUTH IS PLAYED AS ONE NOTE ANY OTHER SOUNDS WILL DISTORT/ MASK IT, UNTIL IT

GETS TO THE D.E.A THEN A GUITAR RHYTHM STARTS THIS MIGHT MEAN THAT THE D.E.A S HIDING SOMETHING / DISTORTING

THE TRUTH, THEN FINALLY GOES BACK TO A ONE NOTE AGAIN WHEN MICHAEL AND BOBBY ARE ON THE GROUND WRESTLING.

THEN A NEW SOUNDTRACK COMES IN WITH JUST A GUITAR RHYTHM OF THE SONG ‘WATCHTOWER’ , AFTER THEY GET HIT BY

THE CAR IN THE EXTREME LONG SHOT, ALSO WITH LYRICS “THERE MUST BE SOME KIND OF WAY OUT OF HERE?” THIS IS

TELLING THE VIEWER THEY THEY’RE TRAPPED BETWEEN THE NAVY, A MASS MEXICAN DRUG GROUP AND THE C.I.A. “ALL UPON

THE WATCHTOWER” THIS SHOWS THAT THEY ARE BEING WATCHED, BUT YOU DON’T KNOW WHO BY? “WHILE ALL THE WOMEN

CAME AND WENT BAREFOOT SERVANTS TOO” THIS COULD IMPLY THAT THE WOMEN MAY BE INVOLVED WITH SOMETHING AS

SHE HAS BEEN KIDNAPPED BY THE MEXICAN GANG.

0.00-0.18 THEN 0.55-1.25 OF THE SONG ‘WATCHTOWER’ WWW.YOUTUBE.COM/WATCH?V=ZIKMOVFV4L8

THE RELATIONSHIP BETWEEN TO TWO MAIN CHARACTERS STARTS OFF ROCKY AS MOST OF THE WAY THROUGH THIS TRAILER YOU SEE THEM

FIGHTING SHOWN IN THE MEDIUM TWO SHOT OF THEM IN THE CARS AS THEY FIGHT THROUGH THEM. BUT AS THE TRAILER GOES ON THEY BECOME

CLOSER AS FRIENDS AND THIS IS SHOWN IN MID-SECTION OF THE WHEN THEY HAVE THE CONVERSATION OF “LIKE WE’RE WORKING TOGETHER?” “NO,

NOT LIKE WE’RE WORKING TOGETHER, MORE LIKE WORKING IN THE SAME AREA CODE” IN THE TWO LONG SHOT, THEN LATER ON IN THE FILM,

DIEGETIC DIALOGUE OF BOBBY SAYING “ SO… PARTNER?” SHOWING THAT THEY HAVE COME TOGETHER TO FIGHT THE OTHERS.

.

IT CREATES THIS SENSE OF NARRATIVE BY PUTTING SHOTS THAT ARE MORE OR LESS IN CHRONOLOGICAL ORDER AND BY PUTTING LITTLE BIT’S OF

DIALOGUE TO EXPLAIN WHAT’S HAPPENING IN THAT MOMENT IN THE PLOT OR EXAMPLE “DON’T ROB A BANK, THAT IS NEXT TO A DINER THAT SELLS

THE BEST DONUTS IN THREE COUNTIES” THIS TELLS THE VIEW THAT THEY ARE NOT ONLY GOING TO ROB A BANK BUT ALSO HAVE TO DO SOMETHING

WITH TIS DINER HAS IT WILL ATTRACT TOO MUCH ATTENTION.

THE PLOT OF THE FILM IS ABOUT TWO MEN WHO HAVE BEEN PUT TOGETHER TO ROB A BANK BUT THEY DON’T KNOW THAT THEY’RE ON THE (SAME

SIDE). AFTER THEY ROBBED THE BANK THEY FOUND OUT EACH OTHERS SECRETS AND THIS LEAD THEM BEING FIRED FROM D.E.A / NAVY. FINDING OUT

THE MONEY WAS FROM ONE OF THE C.I.A’S SHHH PROJECTS BY THE LEADER OF THE A DRUG GROUP. BEING CAUGHT BETWEEN A HUGE MEXICAN

DRUG GROUP, THE C.I.A, THE NAVY AND TRYING TO SAVE THE WOMEN. THE TWO MEN HATCH A SCHEME TO FOOL THE OPPONENTS INTO KILLING EACH

OTHER AS THERE IS NO OTHER WAY OUT. THEY DID THIS BY BLOWING UP THE MONEY THAT THEY ALL WANT TO CREATE A FIREFIGHT FOR THE LEFT

OVERS. YOU DON’T GET TO SEE THE END OF THE NARRATIVE/PLOT.

CODE OF ENIGMA

WHY ARE THEY ROBBING A BANK? WHAT HAPPENS TO THEM WITH THE BULL?

WHO ARE THEY BEING WATCHED BY? WILL BOBBY ( DENZEL ) BE OK AFTER BEING HELD BY THE C.I.A?

WILL THEY SURVIVE THE SHOOT OUT? WHAT HAPPENS TO THE WOMEN?

WHO’S MONEY WAS IT? – SOLVED

WHAT HAS THE WOMEN GOT TO DO WITH IT?

THE MOST COMMON SHOTS IN FILM TRAILERS ARE:

• SHOT REVERSE SHOT- THIS ALLOWS TO SHOW THE RELATIONSHIPS BETWEEN THE TWO PEOPLE AND TO SHOW THEIR PERSONALITIES

• MEDIUM CLOSE UPS – THIS ALLOWS THE AUDIENCE TO SEE THE FACES REACTION AND THE BODY LANGUAGE OF THE PERSON IN MORE DETAIL SO

US AS THE AUDIENCE CAN COMPARE.

• CLOSE UPS – THIS IS A MORE DETAILED MEDIUM CLOSE UP AS IT HAS MORE DETAIL IN THE FACE, YOU GET TO SEE THE FULL EXPRESSION ON

THEIR FACE TO A CERTAIN SITUATION.

• ESTABLISHING SHOTS – ESTABLISHING SHOT ARE USED TO ESTABLISH THE SETTING OF WHERE THE AREA WILL BE SET.

MISE-EN-SCENE

THE MISE-EN-SCENE SHOWS THE SETTING WITHOUT THE NEED FOR DIALOGUE, EXAMPLES IN THIS TRAILER ARE:

• WHEN BOBBY ( DENZEL ) SAYS “….NEXT TO A DINER” AND A DINER IS SHOWN ON SCREEN THROUGH A ESTABLISHING SHOT WITH THE WORD ‘DINER’

ABOVE THE DOOR.

• IN THE BANK ONCE THEY HAVE CHARGED IN YOU CAN SEE AN AMERICAN FLAG SHOWING THAT IS SET IN AMERICA

• IT SET IN RURAL AMERICA (US) AS IN SOME OF THE SHOTS IT SHOW THEIR CLOTHES AS DUSTY AND DIRTY AND YOU WOULDN‘T GET THAT IN BUSY

CITY.

• ONE OR TWO OF THE SHOT ARE SET IN A NAVAL BASE SHOWN IN THE MEDIUM SHOT OF THE OFFICER IN UNIFORM. AND ANOTHER SHOT IN THE D.E.A

DEPARTMENT/ POLICE STATION SHOWN BY THE QUESTIONING ROOM THIS IS SEEN WITH THE TABLE AND THE MIRRORED GLASS, THIS COULD SHOW

THAT THEY ARE TELLING BOBBY EVERYTHING THAT’S GOING ON AND THEY ARE TALKING TO HIM IN A OFFICE.

LIST OF CODES A CONVENTS THAT ARE USED IN THIS TRAILER ARE :

• THE STARS OF THE FILM ARE SHOWCASED, AS THEY’RE THE U.S.P AND THIS IS DONE THROUGH INTERTITLES.

• KEY POINTS ARE CONVEYED THROUGH TITLES, SUCH AS ‘THIS SUMMER’ COMMUNICATING TO THE VIEWER THAT THE FILM COME OUT IN THE

SUMMER.

• THE ACTION IS INTERSPERSED WITH ACTOR OR DIRECTOR CREDITS LIKE ‘ MARK WAHLBERG’

• THE MUSIC PLAYS AN IMPORTANT ROLE IN CREATING THE ATMOSPHERE OF THE TRAILER AS THE LYRICS SUGGEST “THERE MUST BE SOMEWAY OUT

OF HERE?” THAT THEY’RE STUCK TRYING TO FIND A WAY OUT.

• THE FILMS TITLE DOESN’T APPEAR TILL THE END. THROUGH AN TITLE.

• THE TRAILER BUILDS UP TILL THE CLIMAX WHERE THEN IT ENDS.

• THERE WAS A MONTAGE WITH LOTS OF SHOTS NOT IN CHRONOLOGICAL ORDER. TYPICAL FOR A FILM TRAILER.

WHY HAS THE FILM STUDIO USED THIS TRAILER TO PROMOTE THEIR PRODUCT AND TARGET THEIR AUDIENCE? HOW

SUCCESSFUL IS A TRAILER AS A PROMOTIONAL DEVICE?

A TRAILER CAN BE SEEN ON MANY MEDIA PLATFORMS, SUCH AS YOUTUBE, CINEMAS, TV, SOCIAL MEDIA, OTHER WEBSITE. A STUDIO WOULD USE

A TRAILER MORE THAN A POSTER BECAUSE IT’S MORE INTERESTING FOR THE WATCHER, AS IT GIVE LITTLE SNEAK PEAKS AT THE CONTENT. A

VIDEO YOU CAN PUT ON THE INTERNET AND IT WOULD SPREAD THROUGH HUNDREDS OF WEBSITES WHEREAS A POSTER WOULD ONLY BE GOOD

IF YOU BUT IT IN A CINEMA WHERE PEOPLE GO TO SEE FILMS.

THE FILM TRAILER WOULD BE VERY GOOD FOR REACHING THE RIGHT TARGET AUDIENCE, AS IT WOULD HIT MANY MEDIA PLATFORMS AND THE

TARGET AUDIENCE THAT THE TRAILER IS AIMED AT WILL BE FOUND BECAUSE OF THE WIDE RANGE. THE AUDIENCE WOULD TAKE MORE NOTICE

OF A TRAILER THAN A POSTER AS THE TRAILER HAS MUSIC WHICH IS A BIG DIFFERENCE, AS IT ALLOWS THE VIEWER TO ENGAGE MORE WITH THE

ADVERTISEMENT IN FRONT OF THEM.

A TRAILER IS VERY GOOD AS A PROMOTIONAL DEVICE AS IT TARGETS RIGHT AUDIENCE, WITH THE HELP OF THE SPREAD THROUGH SOCIAL

MEDIA AND OTHER SITES. IT GIVES YOU THE BEST BIT’S OR MOST OF THEM TO GET THE VIEWER EXCITED FOR THE FILM AND ALSO THE TRAILER IS

ABLE TO CREATE A CODE OF ENIGMA WITH FAST PACE EDITING AND JUMP CUTS ALSO WITH FADE TO BLACK, THE CODE OF ENIGMA LEAVES THE

VIEWER WANTING TO KNOW THE ANSWERS. SO THAT’S WHY A FILM TRAILER IS EFFECTIVE AT BEING A PROMOTIONAL DEVICE.