2 Fundamentals of Google Analytics
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Transcript of 2 Fundamentals of Google Analytics
GOOGLE ANALYTICSBASIC INTRODUCTION
Friday Explorer(session 2)
Presented by Anchal SinghDate: 08-11-2013
Overview
• What’s Web Analytics & GA• Who will use GA• Why GA• How to set up a GA Account• How GA works• GA Basics• Fundamentals• What’s in for web• What’s in for Media• What’s in for Social• What’s in for Search
What’s Web Analytics & GA•
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Who will use GA
GA
Search
Media
Social
Web
Why GA
To Understand What is Working
To Fix Things that Are not Working
PDCA
How to set up a GA account
1
2
3
Two ways to add GA Tracking code
Place the code in template of
website
Use Google Tag Manager
Add code to template file
Use Google Tag Manager
How GA works
Dimensions Metrics
Google Analytics Basics
Regular tabular representation
Dimension Metrics
Dashboard view
Dashboard View
Left Side Navigation
Glossary
• Session/Visit• Session time out• Goal• Page Views• Page/Visits
Visitors or users
New Returning
Page visit Duration & Time spent on website
Page 1 Page 2 Page 3
08:00 08:05 08:15
Session end @ 08:20
Fundamentals
Bounce
Page 1
Page view = 0Visit Duration = 0
Adjusted Bounce Rate
Page 1
Page view = 1Visit Duration = 2 min
• Exit Rate: • Page A: 33% (only 3 of 5 sessions included Page A)• Page B: 50% (only 4 of 5 sessions included Page B)• Page C: 50% (only 4 of 5 sessions included Page C)• Bounce Rate:• Page A: 0% (no sessions began with Page A, so it has no bounce rate)• Page B: 33% (bounce rate is higher than exit rate, because 3 sessions
started with Page B, with one leading to a bounce)• Page C: 100% (one session started with Page C, and it lead to a
bounce)
Monday Page B Page A Page C
Tuesday Page B Exit
Wednesday
Page A Page C Page B
Thursday Page C Exit
Friday Page B Page C Page A
Exit Rate v/s Bounce Rate
What’s in for web?
• Vanity URL- Integrating offline initiatives with online
• Excluding IPs for tracking• Event tracking - • Basic Goal • Ad unit performance(multiple ad units, route working or not etc)
• Visitors flow• In page analytics
Visitors flow
Page load
What’s in for Media?
• Campaign Performance
What’s in for Search?
• Link web master & ad tools
Keywords: Organic
Now soon to be moved to: Queries
Landing pages
Geographical Summary
What’s in for Social?
• Social referrals-Code for posts• Data Hub Activity
Thank you
Q&A