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    Primary Markets

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    Financial MarketsFinancial markets perform the essential

    function of channeling funds from economicplayers that have saved surplus funds to

    those that have a shortage of fundsAt any point in time in an economy, there are

    individuals or organizations with excessamounts of funds, and others with a lack of

    funds they need for example to consume or toinvest.

    The rst group is commonly referred to aslenders, the second group is commonly

    referred to as the orrowers of funds.

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    Functions of Financial marketsBorrowing and Lending

    Financial markets channel funds from households, rms,governments and foreigners that have saved surplusfunds to those who encounter a shortage of funds !forpurposes of consumption and investment"

    Price Determination

    Financial markets determine the prices of nancialassets. The secondary market herein plays an importantrole in determining the prices for newly issued assets

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    Functions of Financial marketsCoordination and Provision of Information

    The exchange of funds is characterized y a high amount ofincomplete and asymmetric information. Financial marketscollect and provide much information to facilitate thisexchange.

    Risk Sharing

    Trade in nancial markets is partly motivated y the transfer ofrisk from orrowers to lenders who use the otained funds toinvest

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    Functions of Financial marketsLiquidity

    The existence of nancial markets enales the owners ofassets to uy and resell these assets. #enerally thisleads to an increase in the li$uidity of these nancialinstruments

    Eciency

    The facilitation of nancial transactions through nancialmarkets lead to a decrease in informational cost andtransaction costs, which from an economic point of view

    leads to an increase in e%ciency.

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    The &rimary and 'econdaryMarkets

    ThePrimary marketis the market whereinvestors purchase newly issued securities. Initia! "u#!ic o$ering %IP&'( An initial pulic o(er

    occurs when a company o(ers stock for sale to the pulicfor the rst time.

    TheSecondary market is the market where

    investors trade previously issued securities. Aninvestor can trade)*irectly with other investors.

    +ndirectly through a roker who arranges transactions forothers.

    *irectly with a dealer who uys and sells securities from

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    &rimary Market

    +t is that market in which shares, deentures

    and other securities are sold for the rst time

    for collecting longterm capital.This market is concerned with new issues.

    Therefore, the primary market is also called

    -/ +''0 MA12T.

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    n nvo ves severasteps4ompany appoints investment anking rm to

    arrange nancing.

    +nvestment anker designs the stock issue andarranges for xed commitment or est e(ortunderwriting.

    4ompany prepares a prospectus !usually withoutside help" and sumits it to the 'ecurities andxchange 4ommission !'4" for approval.

    +nvestment anker circulates preliminaryprospectus !red herring".

    0pon otaining '4 approval, company nalizesprospectus.

    0nderwriters place announcements !tomstones"

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    Features

    +t +s 1elated /ith -ew +ssues

    +t 5as -o &articular &lace

    +t 5as 6arious Methods 3f Float 4apital)

    Following are the methods of raising capital inthe primary market)

    i" &ulic +ssue

    ii" 3(er For 'ale

    iii" &rivate &lacement

    iv" 1ight +ssue

    v" lectronic+nitial &ulic 3(er

    +t comes efore 'econdary Market

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    37ectives

    To promote a new company

    To expand an existing company

    To diversify the production

    To meet the regular working capital

    re$uirements

    To capitalize the reserves

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    3rigination

    3rigination refers to the investigation andanalysis and

    processing of new issue proposals. 3ne aspect

    is thepreliminary investigation, entailing a careful

    study of the

    technical, economic, nancial and legal aspects

    of theissuer to ensure that the issue is a sound one.To improve

    the $uality of the capital issue, the sponsor also

    renders

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    0nder /riting

    0nderwriting is a form of institutionalguarantee that

    the issue would e sold y eliminating the risk

    arisingfrom uncertainty of pulic response.*istriution

    The sale of securities to the ultimate investorsis known

    as distriution.

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    +ssue Mechanism

    PR&SPEC)*S+P*BLIC ISS*E

    0nder the prospectus9pulic issue method,

    issuing companies o(er directly to the generalpulic, through a prospectus, a xed numer

    of shares, at a stated !par9premium" price. To

    ensure success, issues are generally

    underwritten, +t is, however, an expensive

    method and is, therefore, suitale only for

    lar er issues

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    +ssue MechanismPL,CEME-)S

    0nder the placement method, the entire lock of securities

    is o(ered to a select group of investors. +t is an inexpensive

    method and the success of an issue does not depend upon

    pulic response. 'ecurities can e sold through this method

    even at times when conditions in the market may not e

    favorale. +t is arranged through a merchant anker, an

    agent

    of issuers, who rings together the issuers and investor!s".

    'ecurities o(ered are exempt from pulic disclosers

    regulations and registration re$uirements of the regulatory

    ody.

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    &rivate &lacement vs &ulic+ssuesPrivate Placement Public Issues

    1. Issues are offered to matureand sophisticated institutionalinvestors.

    2. No discloser requirements.3. Issues are not screened and

    this increases the risk.

    1. Issues are primarily offered toretail investors.

    2. Discloser requirement isthere.

    3. All issues are screened.

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    +ssue Mechanism

    RI./)S ISS*ES

    The existing shareholders are o(ered the

    right to suscrie to new shares in proportion

    to the numer of shares held in the issuing

    company in rights issues. This method can e

    used only y existing companies

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    +ssue Mechanism

    &00ER 0&R S,LE

    The 3(er for sale method involveso(ering9sale of shares y the existing holders

    !promoters" to dilute their holdings in existingcompanies.

    B&&1 B*ILDI-.

    The ook uilding method is a volume andprice discovery method. The investors $uotethe numer of securities and the price atwhich they wish to ac$uire them.

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    Methods of &ricing

    Fixed &rice

    :ook :uilding

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    Fixed &rice

    +n the xedprice issue method, the issuer xes the

    issue

    price well efore the actual issue. For this very

    reason, it iscautious and conservativein pricing the issue so

    that the

    issue is fully suscried. 0nderwriters also do not

    like the

    issue to devolve on them and hence favours

    conservative

    pricing of the issue. For these practical reasons, the

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    :ook :uilding:ookuilding is a process of price discovery used in pulic

    o(ers. The issuer sets a 8oor price and a andwithin which

    the investor is allowed to id for shares.

    The upper price of the and can e a maximum of days

    3nly electronic idding is permitted

    :idding demand is displayed at the end of every day.

    The lead manager analyses the demand generated and

    determines the issue price or cuto( price in consultation

    with the issuer.

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    4ut 3( &rice

    The cuto( price is the price discovered y

    the market. +t is the price at which the shares

    are issued to the investors.

    +nvestors idding at a price elow the cuto(

    price are ignored.

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    xample

    ?et;s say a company wants to issue

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    xample

    At 1s>>, on the asis of ids received,the investors are ready to uy=,@@,@@@ shares. 'o the cuto( price

    can not e set at 1s. >> as only = lakhsshares will e sold.

    'o as a next step, the price is lowered

    to 1s. > At 1s. >, investors are readyto uy lakhs shares. 'o if the cuto(price is set at 1s. >, C lakhs

    shares will e sold. This still leaves lakhs shares to e sold.

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    xample

    The price is now lowered to 1s. >D. At1s. >D, investors are ready to uy lakhs shares. -ow if the cuto( price is

    set at 1s>D, all > and 1s. > will also e issuedshares at 1s. >D.

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    'econdary MarketThe secondary market is that market in which the

    uying and selling of the previously issued securities isdone.

    The transactions of the secondary market are generally

    done through the medium of stock exchange.The chief purpose of the secondary market is to create

    li$uidity in securities.

    +f an individual has ought some security and he now

    wants to sell it, he can do so through the medium of

    stock exchange to sell or purchase through the mediumof stock exchange re$uires the services of the rokerpresently, their are = stock exchange in +ndia.