2 © 2015 Ipsos....Uruguay Brasil Colombia Chile 62 56 44 México A.C. & C. Colombia Peru Bolivia 72...

2 © 2015 Ipsos.

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3 © 2016 Ipsos.

Universe: Opinion leaders and renowned journalists who share, on aregular basis, their standpoints on Latin-American media.

Response rate: 416 respondents in 15 Latin-American countries.

Sample: With which of the following media outlets do you work orcollaborate regularly? Or do you not work in this field?

(Multiple answers)%

Daily newspaper 47%

Website 24%

Radio 21%

Magazine 18%

Broadcast TV 15%

Cable TV 12%

Blog 11%

News agency 6%

Other (Specify) 5%

None 16%

Technique: Online survey to opinion leaders

Dates: From may 16th to august 15 of 2016

Which are the three most attractive countries in Latin-American in terms of…?-Historical attractions-Natural attractions-Cultural activities-Music-Gastronomy-Hospitality-Safety

5 © 2016 Ipsos.

Which would you say are the three most attractive countries in Latin-American in terms

of… historical attractions?(%)

80

72

18

17

17

12

10

10

7

1

1

Mexico

Peru

Colombia

Bolivia

Argentina

Brazil

Ecuador

Central America & Caribbean

Chile

Uruguay

Venezuela

Don't know

Base: All respondents (Suggested, up to three answers)

SUMMARY OF TOTALS – HISTORICAL ATTRACTIONS

6 © 2016 Ipsos.

73

63

20

México

Perú

Colombia

Central America & the Caribbean

Ecuador

93

79

10

México

Perú

Colombia

Argentina

72

63

45

Perú

México

Brasil

ColombiaBrazil

86

55

50

México

Ecuador

Perú

Mexico

82

68

38

México

Perú

Argentina

Chile

100

75

31

México

Perú

Colombia

Peru

Bolivia

Which are the three most attractive countries in Latin-American in terms of theirhistorical attractions? -Answers by country-

81

69

50

Perú

México

Colombia

96

82

16

Perú

México

Colombia

74

68

68

Bolivia

Perú

México

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIms2pK-kMcCFdIq2wodnGAH9g&url=http://www.mapsofworld.com/flags/chile-flag.html&ei=3z3BVcnACtLV7AacwZ2wDw&bvm=bv.99261572,d.ZGU&psig=AFQjCNFjc0K3qF6P8dgq8KBrkeXvOmrd7w&ust=1438813993275460


https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIWJ8IO9kMcCFcLtFAod0XYMwg&url=https://en.wikipedia.org/wiki/Flag_of_Brazil&ei=szzBVcXjJsLbU9HtsZAM&v6u=https://s-v6exp1-ds.metric.gstatic.com/gen_204?ip=190.223.48.177&ts=1438727338940333&auth=pd3xu3y3rkq2feuvsawfcjf7ohezuajn&rndm=0.6204900330707032&v6s=2&v6t=9349&bvm=bv.99261572,d.ZGU&psig=AFQjCNHU-rxPgEwBpWDlfOtnqIqzBwUNtQ&ust=1438813738896946


http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLas5_e-kMcCFck6FAod5JkI0g&url=http://www.flags.net/PERU.htm&ei=sz7BVfaGDMn1UOSzopAN&bvm=bv.99261572,d.ZGU&psig=AFQjCNGQ2bsYZpjjZBbl9ZWfRSeU7TVXlA&ust=1438814256378983


http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMKcgOO8kMcCFYa7FAodSiUDOg&url=http://www.onlinestores.com/flagdetective/argentina-flag.htm&ei=bjzBVcKtKob3UsrKjNAD&bvm=bv.99261572,d.ZGU&psig=AFQjCNGjdV_Rb5wxVResvWtIS9o_nKMbZQ&ust=1438813676663129


https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMWbnKe9kMcCFQG8FAodiOwFIQ&url=https://en.wikipedia.org/wiki/Flag_of_Mexico&ei=_TzBVYWpLoH4UojZl4gC&bvm=bv.99261572,d.ZGU&psig=AFQjCNFGGAdlglUNq6ksoGlPD93a7AabJQ&ust=1438813814912485


https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJOO_JS_kMcCFQayFAodkuIAuA&url=https://en.wikipedia.org/wiki/Flag_of_Ecuador&ei=8D7BVZPWFYbkUpLFg8AL&bvm=bv.99261572,d.ZGU&psig=AFQjCNFTvQ9mY-_MflnS_CLAM3rhSU5FUg&ust=1438814306563675


https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCN3Lh-W9kMcCFSpZ2wodxTgBdw&url=https://colombia825.wordpress.com/2015/06/01/flag/&ei=fz3BVZ2QG6qy7QbF8YS4Bw&bvm=bv.99261572,d.ZGU&psig=AFQjCNHOiBs9_xLdluMPuNlRZ5pbrLENnA&ust=1438813948646265


https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIOQ-ci9kMcCFcQ3FAodqAwFrg&url=https://en.wikipedia.org/wiki/Flag_of_Bolivia&ei=RD3BVYPeHcTvUKiZlPAK&bvm=bv.99261572,d.ZGU&psig=AFQjCNE-IaTN1oltb215XY7BZidX9ZfUpQ&ust=1438813886914823


7 © 2016 Ipsos.

Which are the three most attractive countries in latinamerica in terms of their

natural attractions?(%)

74

32

28

27

22

22

20

14

13

3

2

0

Brazil


Mexico

Argentina

Chile

Colombia

Peru

Ecuador

Bolivia

Venezuela

Uruguay

Don't know

SUMMARY OF TOTALS – NATURAL ATTRACTIONS


8 © 2016 Ipsos.


Ecuador

90

76

34

Chile

Brasil

A.C. & C.

73

47

23

Brasil

A.C. & C.

México

Argentina

94

33

31

Brasil

México

Chile

ColombiaBrazil

91

59

23

Ecuador

Brasil

México

Mexico

85

82

29

Argentina

Brasil

A.C. & C.

Chile

88

81

38

Brasil

México

Argentina

Peru

Bolivia

84

59

25

Colombia

Brasil

Perú

76

70

39

Perú

Brasil

A.C. & C.

74

62

44

Bolivia

Brasil

A.C. & C.

Which are the three most attractive countries in Latin-American in terms of their natural attractions? -Answers by country-

















9 © 2016 Ipsos.

Which are the three most attractive countries in Latin-American in terms of their

cultural activities?(%)

74

59

31

27

16

14

11

6

3

2

1

Argentina

Mexico

Brazil

Colombia

Chile

Peru

Uruguay

Bolivia


Ecuador

Venezuela

Don't know

SUMMARY OF TOTALS – CULTURAL ACTIVITIES


10 © 2016 Ipsos.


Ecuador

90

62

31

Argentina

México

Chile

60

57

30

México

Argentina

Colombia

Argentina

72

67

40

Brasil

Argentina

México

ColombiaBrazil

73

64

36

Argentina

México

Colombia

Mexico

97

50

44

Argentina

Brasil

México

Chile

88

69

31

Argentina

México

Colombia

Peru

Bolivia

72

56

44

México

Argentina

Colombia

83

62

30

Argentina

México

Colombia

62

56

38

México

Argentina

Bolivia

Which are the three most attractive countries in Latin-American in terms of their cultural activities? -Answers by country-

















11 © 2016 Ipsos.

64

51

42

38

17

7

6

5

4

3

2

Brazil

Argentina

Mexico

Colombia


Peru

Bolivia

Chile

Venezuela

Uruguay

Ecuador

Don't know

Which are the tree most attractive countries in Latin-American in terms of their

music?(%)

SUMMARY OF TOTALS – MUSIC


12 © 2016 Ipsos.


Ecuador

76

72

52

Brasil

Argentina

México

63

57

47

México

Brasil

Argentina

Argentina

88

43

30

Brasil

Argentina

México

ColombiaBrazil

73

50

41

Colombia

Brasil

Argentina

Mexico

74

68

21

Brasil

Argentina

A.C. & C.

Chile

75

62

50

México

Brasil

Argentina

Peru

Bolivia

66

53

53

Colombia

Brasil

Argentina

68

50

43

Brasil

Colombia

Argentina

53

44

41

Brasil

Argentina

Colombia

Which are the three most attractive countries in Latin-American in terms of their music? -Answers by country-

















13 © 2016 Ipsos.

69

55

49

22

13

8

7

7

7

5

1

Peru

Mexico

Argentina

Brazil

Colombia

Chile

Bolivia

Ecuador

Central Ameica & the Caribbean

Uruguay

Venezuela

Don't know


gastronomy?(%)

SUMMARY OF TOTALS – GASTRONOMY


14 © 2016 Ipsos.


Ecuador

100

62

41

Perú

México

Argentina

63

60

53

México

Perú

Argentina

Argentina

73

49

42

Brasil

Argentina

Perú

ColombiaBrazil

59

55

50

Perú

México

Ecuador

Mexico

82

71

41

Argentina

Perú

México

Chile

88

50

50

México

Perú

Argentina

Peru

Bolivia

81

59

47

Perú

Argentina

México

98

50

32

Perú

México

Argentina

62

56

50

Perú

Bolivia

México

Which are the three most attractive countries in Latin-American in terms of their gastronomy? -Answers by country-

















15 © 2016 Ipsos.

Which are the three most important countries in Latin-American in terms of their

people’s hospitality?(%)

51

35

29

27

25

21

14

12

12

7

6

2

Colombia

Brazil


Uruguay

Mexico

Peru

Ecuador

Bolivia

Chile

Argentina

Venezuela

Don't know

SUMMARY OF TOTALS – PEOPLE’S HOSPITALITY


16 © 2016 Ipsos.


Ecuador

66

38

34

Colombia

Uruguay

Brasil

70

50

27

A.C. & C.

Colombia

México

Argentina

78

34

33

Brasil

Uruguay

México

ColombiaBrazil

55

50

27

Colombia

Ecuador

Brasil

Mexico

59

47

35

Uruguay

Brasil

Colombia

Chile

62

56

44

México

A.C. & C.

Colombia

Peru

Bolivia

72

25

22

Colombia

Perú

Brasil

66

51

35

Colombia

Perú

Brasil

56

35

35

Colombia

Brasil

Uruguay

Which are the three most attractive countries in Latin-America in terms of their people’s hospitality? -Answers by country-

















17 © 2016 Ipsos.


safety?(%)

54

30

19

12

7

4

3

3

3

2

26

Chile

Uruguay

Colombia

Argentina

Brazil

Ecuador

Mexico

Bolivia


Peru

Venezuela

No Precisa

SUMMARY OF TOTALS – CULTURAL ACTIVITIES


18 © 2016 Ipsos.


Ecuador

90

34

14

Chile

Uruguay

Colombia

40

17

17

Chile

Uruguay

Argentina

Argentina

36

28

25

Chile

Uruguay

Argentina

ColombiaBrazil

59

36

9

Chile

Uruguay

Colombia

Mexico

24

18

12

Uruguay

Chile

Colombia

Chile

62

44

31

Chile

Uruguay

Colombia

Peru

Bolivia

41

28

22

Colombia

Chile

Argentina

84

36

27

Chile

Uruguay

Colombia

71

29

15

Chile

Uruguay

Argentina

Which are the three most attractive countries in Latin-American in terms of their safety? -Answers by country-

















19 © 2016 Ipsos.

Which are the three most attractivecountries in Latin-American in terms of their…?

Historical attractions

69

55

49

Perú

México

Argentina

Natural attractions

80

72

18

México

Perú

Colombia

64

51

42

Brasil

Argentina

México

People’s hospitalityMusic Gastronomy

74

32

28

Brasil

A. Central y Caribe

México

Cultural activities

51

35

29

Colombia

Brasil

A. Central y Caribe

74

59

31

Argentina

México

Brasil

Safety

54

30

19

Chile

Uruguay

Colombia

2 © 2015 Ipsos....Uruguay Brasil Colombia Chile 62 56 44 México A.C. & C. Colombia Peru Bolivia 72...

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