1x Rates Annual (6x) Ratesweb.nacva.com/TL-Website/PDF/VE_ad_bro.pdf · InDesign files must include...
2
THE MOST PRESTIGIOUS MAGAZINE FOR FINANCIAL CONSULTANTS Published bimonthly, each issue serves as a beneficial resource to 7,000 readers. ADVERTISING RATES e Value Examiner is the premier professional development journal for valuation analysts and other consultants in the areas of business and intangible asset valuation, fraud deterrence and detection, litigation support, and forensic accounting. As the official trade journal for the National Association of Certified Valuators and Analysts (NACVA), e Value Examiner reflects the valuation industry’s highest standards and reinforces the organization’s sterling professional image. mills publishing, inc. mills publishing, inc. www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571 www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571 JULY/AUGUST 2018 6 MAY | JUNE 2018 THE VALUE EXAMINER A PROFESSIONAL DEVELOPMENT JOURNAL for the CONSULTING DISCIPLINES T here is no denying the Baby Boomer Generation (people born from 1946 to 1964) have made a significant impact on society. From infancy on, Baby Boomers have changed perceptions on everything from childrearing to retirement. In general, these changes have helped boost the economy of every decade since the end of WWII. And now, the Boomers are about to have another impact, although this one may not be so positive. It has been likened to an Age Wave Tsunami and it is heading our way. According to the U.S. census, since 2011,1 10,000 people in the U.S. turn sixty-five each day. Couple that with research that tells us the majority of businesses are owned by people age fifty-three and over. In a 2014 survey conducted by Pepperdine2 University, sixty-five percent of businesses sold in Q1 2014 were owned by Baby Boomers, and sixty- seven percent of business owners want to retire in the next ten years. In other words, Baby Boomers selling their businesses is a trend that is already underway and only expected to intensify moving forward. According to Christopher Snider, president and CEO of the Exit Planning Institute (EPI), Boomers probably will not be able to sell their businesses when they are ready because they are not taking critical steps toward a transition or toward getting the full value of the enterprise. EPI estimates that some 4.5 million firms representing more than ten trillion dollars in business value will transition over the next decade or so, but Snider believes only about twenty to thirty percent 1 U.S. Census, The Baby Boom Cohort in the United States: 2012 to 2060, Issued May 2014, P25-1141, by Sandra L. Colby and Jennifer M. Ortman, Current Population Reports, Population Estimates, and Projections. 2 Pepperdine University, Large Percentage of Baby Boomers Bought and Sold Businesses in Q1 2014, October 23, 2014, bschool.pepperdine.edu/news/2014/05/ large-percentage-baby-boomers-bought-and-sold-businesses-q1-2014/ of businesses that go to market end up selling. is estimate is consistent with BizBuySell’s most recent national report, which indicated about one of every five listings on the online marketplace for small business sales and purchases had closed a sales transaction in 2016.3 For business owners—Baby Boomers or not—this looming economic wealth market transfer crisis presents both a threat and an opportunity. e crisis, of course, is will they see a profit when they are ready to transfer their business to another owner? e opportunity occurs when a business owner starts the planning process. With proper planning and the appropriate advice, business owners in transition can capture and retain the wealth they have generated within their business. It can help them find the capital needed to close the transaction. But, surprisingly, many business owners do not take this critical step. By the time a business owner feels ready to make the transition, he or she has missed the opportunity to critically evaluate their business and take steps to maintain and keep the value of their business relevant. is article will discuss some of the steps you can take with your clients to help them understand the need for careful planning and ultimately, creating a team of experts to enable them to enact a successful exit strategy. WHY IS THIS HAPPENING? Before we delve into how you can help your clients ride this wave, we first need to discuss why this perfect storm is amassing. ere are three major forces at work impacting business owners: e Market Cycle e economy goes in cycles. Currently, we are experiencing a robust bull market, which favors sellers. But, like all market 3 Mary Ellen Biery, Study Shows Why Many Business Owners Can’t Sell When They Want To, February 2017, Forbes.com. VALUATION /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// By Paul Visokey, CBI, CVB This Way to the Egress: What Business Valuators Need to Tell Their Clients as They Create Their Exit Strategy Full Page W x D Bleed* ................................ 8.75” x 11.25” Trim ................................. 8.5” x 11” Border ................................ 8” x 10.5” 1/2 Page Horizontal ............................ 8” x 5.125” Vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.875” x 10.5” 1/4 Page Horizontal ............................ 8” x 2.5” Vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.875” x 5.25” *Bleed refers to the area of your ad that ex- tends off the page and will be trimmed off. Trim refers to the size to which your ad will be trimmed. Border area is reserved for anything you do not want to trim, such as text or your images. All files submitted must be accompanied with a laser proof. You may e-mail your ad, or ad copy to: [email protected]. Advertiser takes full responsibil- ity for proofing ad prior to e-mail. E-mailed ads are considered proofed and approved by the clients. For larger files please call for information about accessing our dropbox. Please forward the rate card specs and requirements to your Designer, or Advertising Agency. Digital Format Requirements: Preferred copy — Electronic files on CD, Zip, e-mail, Flash Drive, TIFF, EPS, or high-resolution PDF files. All files with transparencies should be flattened (eg, Pho- toshop, Illustrator, InDesign). Acceptable programs include: Adobe Illustrator CS5, or earlier, Pho- toshop CS5, or earlier and InDesign CS5, or earlier. InDesign files must include images and fonts. Photoshop files need to be 300 dpi, or higher. DO NOT SUBMIT ANY ARTWORK FROM THE WEB. If you are using CorelDraw please export your files as Illustrator files with fonts outlined. All PDF files must be distilled for printing. Please make sure there are no OPI images and that all images are CMYK, with all fonts embedded. We do not accept ads created in the following programs: Microsoft Word, Publisher, or PowerPoint. If you are creating ads in these programs, please include images, we will recreate them and submit a proof. Mills Publishing accepts no re- sponsibility for imagesetting errors, corrupt files; nor for providing proofs after file ready deadline. For more information, please contact Mills Art Department. GENERAL INFORMATION Graphic Arts Services: Advertisers who do not have an advertising agency and who request layouts and copy may obtain such services under a separate contract. Preferred Positions: Guaranteed at 10% additional to space rate; must have signature of pub- lisher. Positioning of advertisements is at the discretion of the art director, except where spe- cific preferred positions are covered by written commitment of the publisher. Inserts and Gatefolds: Rates and specifications supplied upon request. • Closing date is the space reservation deadline. All contracts and position requirements should be received by our office on, or before this date to insure insertion. • All advertisements that are not file-ready and require production work of any kind should be turned in by the non file-ready date to facilitate completion of ad and any proofreading by advertiser. • Artwork that is to be furnished to us file-ready must be turned in by the file-ready deadline. Additional late charges will be assessed to any advertisement requiring production work at this time. • 15% off to recognized agencies for file-ready materials only. 2% off net space for payments re- ceived before publication. It is understood that all orders for space are accepted subject to our credit requirements. Delinquent accounts (received past due date) will incur service charges. See contract for more complete details regarding credits, commission, discounts, and so on. AD DIMENSIONS DIGITAL REQUIREMENTS Your Audience Awaits... REV: 2/4/19 1x Rates Back Cover ....................................... $2,525 Inside Covers ..................................... $2,410 Full Page ......................................... $2,280 1/2 Page ......................................... $1,765 1/4 Page ......................................... $1,270 Circulation: 7,000 per issue Annual (6x) Rates Back Cover ...................................... $12,535 Inside Covers .................................... $11,895 Full Page ........................................ $11,255 1/2 Page ......................................... $8,735 1/4 Page ......................................... $6,210 JANUARY/FEBRUARY 2018 What are the implications of the new tax law to business owners ? 2019
Transcript of 1x Rates Annual (6x) Ratesweb.nacva.com/TL-Website/PDF/VE_ad_bro.pdf · InDesign files must include...
THE MOST PRESTIGIOUS MAGAZINE FOR FINANCIAL CONSULTANTS
Published bimonthly, each issue serves as a beneficial resource to 7,000 readers.
ADVERTISING RATES
The Value Examiner is the premier professional development journal for valuation analysts and other consultants in the areas of business and intangible asset valuation, fraud deterrence and detection, litigation support, and forensic accounting.
As the official trade journal for the National Association of Certified Valuators and Analysts (NACVA), The Value Examiner reflects the valuation industry’s highest standards and reinforces the organization’s sterling professional image.
mills publishing, inc.mills publishing, inc.www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571
JULY/AUGUST 2018
6 MAY | JUNE 2018 the value examiner
A P R O F E S S I O N A L D E V E L O P M E N T J O U R N A L f o r t h e C O N S U L T I N G D I S C I P L I N E S
There is no denying the Baby Boomer Generation (people born from 1946 to 1964) have made a significant impact on society. From infancy on, Baby Boomers have changed perceptions on
everything from childrearing to retirement. In general, these changes have helped boost the economy of every decade since the end of WWII. And now, the Boomers are about to have another impact, although this one may not be so positive. It has been likened to an Age Wave Tsunami and it is heading our way.
According to the U.S. census, since 2011,1 10,000 people in the U.S. turn sixty-five each day. Couple that with research that tells us the majority of businesses are owned by people age fifty-three and over. In a 2014 survey conducted by Pepperdine2 University, sixty-five percent of businesses sold in Q1 2014 were owned by Baby Boomers, and sixty-seven percent of business owners want to retire in the next ten years. In other words, Baby Boomers selling their businesses is a trend that is already underway and only expected to intensify moving forward.
According to Christopher Snider, president and CEO of the Exit Planning Institute (EPI), Boomers probably will not be able to sell their businesses when they are ready because they are not taking critical steps toward a transition or toward getting the full value of the enterprise. EPI estimates that some 4.5 million firms representing more than ten trillion dollars in business value will transition over the next decade or so, but Snider believes only about twenty to thirty percent
1 U.S. Census, The Baby Boom Cohort in the United States: 2012 to 2060, Issued May 2014, P25-1141, by Sandra L. Colby and Jennifer M. Ortman, Current Population Reports, Population Estimates, and Projections.2 Pepperdine University, Large Percentage of Baby Boomers Bought and Sold Businesses in Q1 2014, October 23, 2014, bschool.pepperdine.edu/news/2014/05/large-percentage-baby-boomers-bought-and-sold-businesses-q1-2014/
of businesses that go to market end up selling. This estimate is consistent with BizBuySell’s most recent national report, which indicated about one of every five listings on the online marketplace for small business sales and purchases had closed a sales transaction in 2016.3
For business owners—Baby Boomers or not—this looming economic wealth market transfer crisis presents both a threat and an opportunity. The crisis, of course, is will they see a profit when they are ready to transfer their business to another owner? The opportunity occurs when a business owner starts the planning process. With proper planning and the appropriate advice, business owners in transition can capture and retain the wealth they have generated within their business. It can help them find the capital needed to close the transaction. But, surprisingly, many business owners do not take this critical step. By the time a business owner feels ready to make the transition, he or she has missed the opportunity to critically evaluate their business and take steps to maintain and keep the value of their business relevant. This article will discuss some of the steps you can take with your clients to help them understand the need for careful planning and ultimately, creating a team of experts to enable them to enact a successful exit strategy.
WHY IS THIS HAPPENING?Before we delve into how you can help your clients ride this wave, we first need to discuss why this perfect storm is amassing. There are three major forces at work impacting business owners:
The Market CycleThe economy goes in cycles. Currently, we are experiencing a robust bull market, which favors sellers. But, like all market
3 Mary Ellen Biery, Study Shows Why Many Business Owners Can’t Sell When They Want To, February 2017, Forbes.com.
V A L U A T I O N
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
By Paul Visokey, CBI, CVB
This Way to the Egress: What Business Valuators Need to Tell Their Clients as They
Create Their Exit Strategy
Full Page W x DBleed* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8.75” x 11.25”Trim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8.5” x 11”Border . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8” x 10.5”
1/2 PageHorizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . .8” x 5.125”Vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.875” x 10.5”
1/4 PageHorizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . .8” x 2.5”Vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.875” x 5.25”
*Bleed refers to the area of your ad that ex-tends off the page and will be trimmed off.
Trim refers to the size to which your ad will be trimmed.
Border area is reserved for anything you do not want to trim, such as text or your images.
All files submitted must be accompanied with a laser proof.
You may e-mail your ad, or ad copy to: [email protected]. Advertiser takes full responsibil-ity for proofing ad prior to e-mail. E-mailed ads are considered proofed and approved by the clients. For larger files please call for information about accessing our dropbox.
Please forward the rate card specs and requirements to your Designer, or Advertising Agency.
Digital Format Requirements: Preferred copy — Electronic files on CD, Zip, e-mail, Flash Drive, TIFF, EPS, or high-resolution PDF files. All files with transparencies should be flattened (eg, Pho-toshop, Illustrator, InDesign). Acceptable programs include: Adobe Illustrator CS5, or earlier, Pho-toshop CS5, or earlier and InDesign CS5, or earlier. InDesign files must include images and fonts. Photoshop files need to be 300 dpi, or higher. DO NOT SUBMIT ANY ARTWORK FROM THE WEB. If you are using CorelDraw please export your files as Illustrator files with fonts outlined. All PDF files must be distilled for printing. Please make sure there are no OPI images and that all images are CMYK, with all fonts embedded. We do not accept ads created in the following programs: Microsoft Word, Publisher, or PowerPoint. If you are creating ads in these programs, please include images, we will recreate them and submit a proof. Mills Publishing accepts no re-sponsibility for imagesetting errors, corrupt files; nor for providing proofs after file ready deadline. For more information, please contact Mills Art Department.
GENERAL INFORMATIONGraphic Arts Services: Advertisers who do not have an advertising agency and who request layouts and copy may obtain such services under a separate contract.
Preferred Positions: Guaranteed at 10% additional to space rate; must have signature of pub-lisher. Positioning of advertisements is at the discretion of the art director, except where spe-cific preferred positions are covered by written commitment of the publisher.
Inserts and Gatefolds: Rates and specifications supplied upon request.
• Closing date is the space reservation deadline. All contracts and position requirements should be received by our office on, or before this date to insure insertion.
• All advertisements that are not file-ready and require production work of any kind should be turned in by the non file-ready date to facilitate completion of ad and any proofreading by advertiser.
• Artwork that is to be furnished to us file-ready must be turned in by the file-ready deadline. Additional late charges will be assessed to any advertisement requiring production work at this time.
• 15% off to recognized agencies for file-ready materials only. 2% off net space for payments re-ceived before publication. It is understood that all orders for space are accepted subject to our credit requirements. Delinquent accounts (received past due date) will incur service charges. See contract for more complete details regarding credits, commission, discounts, and so on.
AD DIMENSIONS DIGITAL REQUIREMENTS
Your Audience Awaits...
REV: 2/4/19
1x Rates Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,525
Inside Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,410
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,280
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,765
1/4 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,270
Circulation: 7,000 per issue
Annual (6x) Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$12,535
Inside Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11,895
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11,255
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,735
1/4 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,210
JANUARY/FEBRUARY 2018
What are the implications of the new tax law to
business owners?
2019
WHY ADVERTISE IN
The Value Examiner®
CUTTING-EDGE EDITORIAL CONTENT
The Value Examiner serves the membership and prospective members of the NACVA. Our readership is primarily comprised of CPAs who are also Certified Valuation Analysts or have high-net-worth clientele who are demanding of an interest in or proficiency in the valuation disciplines. NACVA members also include:
• The business-to-business press is the first read medium for business purchasers, decision-makers, owners and high level management. Research shows that specialized business publications, like The Value Examiner, lead in convenience, credibility, objectivity and valued educational editorial that is relevant.
• On a scale of 1–5, where 1 is low and 5 is high, specialized business publications got a 4.0 from business decision-makers who were asked to choose the “most informative” medium from which to receive their business information.
• In a survey conducted by the American Business Media, trade journals such as The Value Examiner earned a very high “Media Credibility Index” from the survey responders of 350. This was by far the highest rating of any communications medium.
• Business decision-makers also tend to view industry trade publications as more objective, with 75.2% calling the trade press “highly objective” or “somewhat objective”.
• The Value Examiner is the most frequently read by members of the National Association of Certified Valuators and Analysts, surpassing other trade publications such as the Journal of Accountancy and far exceeding general publications such as The Wall Street Journal, Fortune, and Business Week.
• 84% of industry decision-makers look at the ads in the professional journals they read at least 50% of the time.
• Ads in specialized business publications, such as The Value Examiner, are considered useful or very useful over three times as often as advertisements in generalized business publications that are not tailored to a particular industry.
• Advertising in The Value Examiner is an effective way to reach a very targeted and elite business market.
• Cost per contact in The Value Examiner is less than 23 cents on average.
mills publishing, inc. mills publishing, inc.www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571 www.millspub.com • 772 E. 3300 S. Suite 200 • Salt Lake City, UT 84106 • 801-467-8833 • FAX 801-467-9571
• Attorneys
• Valuation Organizations
• Business and Legal Libraries
• Financial Consultants
• Estate Planners
• Business Strategists
The Value Examiner readers are among the most successful financial advisers. They strive to continuously learn about new laws and regulations, methodologies, software, training opportunities, academic research, office technology and other resources that can help them improve their performance, develop new business, and compete in the marketplace. Additionally, our readers represent companies of all sizes and from all industries: finance, professional services, communications, technology, real estate, healthcare, transportation and many others.
Our research shows that the magazine is read cover-to-cover and stored in our members’ libraries. Presence
in The Value Examiner ensures you will reach the consultant niche market.
2019ADVERTISINGDEADLINES
JANUARY/FEBRUARY Closing Date: 2/1/19 File Ready Date: 2/8/19
MARCH/APRIL Closing Date: 3/22/19 File Ready Date: 3/29/19
MAY/JUNE Closing Date: 5/24/19 File Ready Date: 5/31/19
JULY/AUGUST Closing Date: 7/19/19 File Ready Date: 7/26/19
SEPTEMBER/OCTOBER Closing Date: 9/20/19 File Ready Date: 9/27/19
NOVEMBER/DECEMBER Closing Date: 11/20/19 File Ready Date: 11/27/19
QUESTIONS? Call Karen Malan at: 801-467-8833
READERS WANT COMPETITIVE ADVANTAGE
The Value Examiner offers clear, so-phisticated, up-to-date, comprehensive but concise information about strat-egies, methods and techniques that readers can apply immediately in their own practices. In articles written by the world’s most authoritative practitioners and instructors in the field, The Value Examiner covers a broad range of sub-jects, including the following:
• Business valuation theory and practice, including case studies
• Valuation of intangible and intellectual property
• Litigation and dispute resolution support
• Financial forensics
• Valuation case law from state and federal courts
• International valuation standards, practices and issues
• Mergers and acquisitions
• Succession planning and exit strategies
• Marketing and practice development
• Valuation industry news and analysis
• New areas of opportunity for the valuation consultant
• Leveraged consulting services
• Fraud detection and deterrence and fraud risk management
• Value building
![filedb.experts-exchange.com · Web viewProcess: Adobe InDesign CS6 [285] Path: /Applications/Adobe InDesign CS6/Adobe InDesign CS6.app/Contents/MacOS/Adobe InDesign CS6](https://static.fdocuments.net/doc/165x107/602b38af6bf67e0d433498b2/web-view-process-adobe-indesign-cs6-285-path-applicationsadobe-indesign-cs6adobe.jpg)
