1 The Increasingly Accessible World of Social Media.

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The Increasingly Accessible World of Social Media

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Understanding The TermsUnderstanding The TermsWhat is social media/emerging

media?• The use of telecommunications to

interact with others online through the sharing of words, pictures, video and audio. Most social network services begin with a virtual representation of each user (a profile), his/her social links, and a variety of additional personal or professional information. Networks become richer with more personal connections and more diverse ways to spread and gather information.

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Social media: 6 years old and growingSocial media: 6 years old and growing Though online social platforms such as chat rooms or

message boards have been around for decades, it’s been only recently that they’ve found mainstream reception. Most came online around 2004 and 2005.

Facebook: 500 million users as of July 2010

YouTube: 2 billion videos watched daily. 24 hours of video uploaded per minute.

Twitter: 55 million monthly visits; 3rd largest social network

LinkedIn: 70 million users, mostly business-oriented

Wikipedia: More than 15 million articles

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Beyond Facebook: What’s new?Beyond Facebook: What’s new?MobilityThe “third screen” increases accessibility to WebAnalysts predict that by 2015 that more users will connect to the

Internet over mobile devices than on PCs

IntegrationFacebook, Twitter and other social media platforms are trickling

into other websites, from news outlets to blogs, creating a “network beyond the networks.”

Location servicesSocial networks are finding ways to play a role in daily life with

technologies that help you while on-the-go.

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MobilityMobility

49 million people in the U.S. owned smartphones in May, up 8.1 percent from three months earlier. Led by BlackBerry, Apple, Microsoft and Google’s Android operating systems. Of those users: 32 percent browse the Internet 30 percent use apps 21 percent access social media

sites or blogs The majority of usage is data/text,

not phone service.

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IntegrationIntegrationFacebook now allows websites to integrate it into their own blogs or

websites. It works best on sites with frequently updated content. How?“Like”/“Recommend” button: Lets visitors to your site/blog “like” or

recommend an article, video or other content and comment on it Visitor activity is shown on their Facebook page and others’ News Feeds, expanding

your distribution network

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Customized landing pagesCustomized landing pagesBuilt within an

organization or business’ “Fan” page, a customized landing page is created to promote new offers, draw attention to new products and services, or to simply act as a digital welcome mat.

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Targeted email adsTargeted email adsGoogle, in particular, is able to integrate advertisements that

target users of its Gmail service based on the content of email messages, creating a new revenue stream for Google…and a new touch point for marketers.

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Location-based servicesLocation-based servicesLocation services let people

with a mobile device (iPhone, BlackBerry, Android) “check in” at businesses, events and more. Users earn badges and keep a running tab on places they visit, can see who else is nearby, learn about deals and get tips from others who have been there before.

•Most popular location-based service is Foursquare. Others include Gowalla and Google Latitude.•Many businesses – particularly, restaurants and bars - have deals for Foursquare users, such as drink or food specials.

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An update on Twitter…An update on Twitter…Allows users to send

140-character updates, share links, get breaking news updates, and more.

No account necessary to use for search

News breaks on Twitter before going mainstream

Influencers from all industries are active on Twitter


Twitter as Google: Twitter as Google: search.twitter.comsearch.twitter.comUse as you would

Google – search for your company’s name, competitor’s names, links and more.

A search for “TecAccess” reveals…


Twitter TipsTwitter Tips

If you do have Twitter: Integrate onto your blog/website with a

plugin Feed it into your LinkedIn/Facebook

accounts Be sure it’s on your mobile device 2-3 updates/links per day. Converse (@reply) at least once a day

If you don’t have Twitter:Use it as a search engineConsider setting up an account to “listen” to important sources of news or informationKnow that if you aren’t on Twitter, your competitors may be

New Toys @LinkedInNew Toys @LinkedInThis year LinkedIn - the “professional Facebook” – has released some new technologies to make the experience better for users. Two of them:

GroupsEasier to share information in groups of like-minded people or those in the same industry. Consistent information sharing brands you as expert in field; users can see “top influencers” each week on different group conversations.

BumpApp for iPhone allows LinkedIn information to be exchanged simply by “bumping” two devices together – no typing necessary.



QR codesQR codesLike a bar code for a website or social media profile. QR

stands for “Quick Response,” and these codes are placed on billboards, in magazines, on websites and more.

Turns camera on a mobile device (iPhone, BlackBerry, etc) into a QR code reader with an app.

Great for businesses to “extend” message and track advertising effectiveness.

Have a QR reader? Check it out!


Takeaways.Takeaways.Social networking is moving beyond just a dot-com website and

entering our lives in new and meaningful ways (whether that’s good or bad is a matter of opinion). Social media is changing through:

MobilityMobile device saturation makes it easier to share information and

connect with friends and businesses. Mobility is making social tools on the Web more accessible to everyone.

IntegrationSocial networks are spreading into news sites and blogs, giving

visitors to such sites a richer experience if they are users of Facebook, LinkedIn or Twitter.

Location servicesSocial networks are starting to play a role in helping users interact

with organizations and people while on-the-go.

1 The Increasingly Accessible World of Social Media.

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